A Free subscribed Discussion List
                           of  26,450 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                      Vol. 1 issue #311  Oct, 09, 2002

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Topics in this issue:

Sponsor Message
Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (7)

1.Has anybody perfected the Pyramid?
~Laurence Lowne
~Karen Smith
~Sharon Bray-McPherson

2.Cash Evolution
~Ed Slaback

~John Olson

4.Affiliate Programs
~Sharon Bray-McPherson
~Robert Lee

5.Expired Domain Names
~Gail McDonald
~Ed Mitchell

6.Spam has me stumped
~Deb Owen

N e w     P o s t s  (4)

1.Chrisi Darrington
~MLM & Minimum Wage

~Does any body know anything about TRD Systems, Inc.

3.Jim Rooney

4.Adrian Elman
~What makes a GOOD autoresponder?

Site Review Requests   (2)

~ htpp://

2.C Champion

Site Review Responses   (7)


2.John Olson

3.John Olson

4.John Olson


6.Samuel Fitzpatrick

7.Mark Ten Pas

G u e s t   A r t i c l e    (1)
1.Are You Getting Free Publicity? Do You Know How?
By Tom Falco

Joke of the Day

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Laurence Lowne
Subject:Has anybody perfected the Pyramid?

Hello Robert Lee

You quoted:

"But Multi-Level-Marketing (MLM) is based one seller selling to others that
also become sellers. The one seller makes his profit by selling to others
that in turn sell the same product that can only raise their revenue by
increasing their own lines of distribution. MLM's often hide their
practices by calling their selling techniques a "business" or a "distribution
channel" where what they actually sell is only the means to sell.. Not an
actual product but by selling the means to sell the product."

I am sorry to say I do not agree with what you have described here.

The definition given above is of pyramid selling company NOT MLM.

In MLM you all buy from the same source at the same price and sell at a
higher price to make your profit.

Here in the UK, I work with Telecom plus PLC where I do NOT need to buy any
products, store or deliver them - it is all handled by the company, even
the billing. I am a registered distributor and have been for 5 years, so I
just sign people up, get my upfront bonus and then earn commissions on
usage levels - so I am earning right now as I write this email. I also
bring in new distributors, but only earn when they give away our services
to customers. In Pyramid selling you often get a bonus for signing up a new

I get paid residual income based on what continues to be used and in my
case that is revenue streams from landline and mobile calls, internet
usage, electricity and gas, which according to the Daily Mail (A UK
National respected paper) has just stated that Telecom plus offer the
CHEAPEST gas and electricity in the UK.

All distributors in Telecom plus get their own website - here's mine and this helps market the product and
services, plus the opportunity - but they are all the same reinforcing the
point that we sell at the same price and get the same upfront bonus
payments and commissions.

Pyramid selling is illegal - MLM is respectable in the right hands, and
that really is the crux of the argument.

Just as there are many good guys, there are equally bad ones as well. The
bad ones make it more difficult for us good guys. The people behind GP, CE,
Delfin International (there's an old one!), and going way back to Holiday
Magic bring the bad press to an industry that can be so right for many, not
all people, to make a difference to their lives.

For some an extra 500-00 a month an make a difference, for others just
200-00, and for other people a few thousand pounds.

Please do not knock MLM because of one bad personal experience, but look at
the industry and select one that suits your personality and style, one that
you can be comfortable with and one where you benefit from using the

There is little point in me promoting Herbalife, since I do NOT believe or
use their products, so I don't. However, I have many good friends in
Herbalife who make very good money and feel at ease with the use of the

There is a clear distinction between good and bad MLM, but please do not
confuse it with the illegal Pyramid selling scams that abound today and
have done in the past.


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Karen Smith
Subject:Has anybody perfected the Pyramid?

After reading many comments about the above subject, I felt compelled to put
my 2 bits worth in.

I joined both Herbalife and Amway because I wanted to earn some cash while
staying home with my children.  These 2 companies have excellent products in
their markets.  Herbalife has targeted the nutrition industry, which is
growing by leaps and bounds and of course Amway, cleaning products, food,
nutrition, etc.  Even though there are a lot of people out there who feel
their products are expensive, they are quite cheap when you break their
prices down to daily usages.  I personally find the products excellent and a
lot better than the supermarket brands.

As for making money in the MLM industry, it is quite easy, if you put your
mind to it and you don't mind hard work.  I have only been in MLM since June
this year and my children and I are surviving quite easily on the income

MLM isn't for everybody I know, but if staying home with your children is a
priority, then I feel it is the best way to earn income.



===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Sharon Bray-McPherson
Subject:Has anybody perfected the Pyramid?

Dear Mr. Lee,

I would like to reply to your comments in the previous issue of Adland

<Begin Quote>

"But Multi-Level-Marketing (MLM) is based one seller selling to others
that also become sellers."

<End Quote>

I am an Independent Distributor for a MLM Company called, The Fuller
Brush Company.  As a distributor for Fuller Brush I am under NO
obligation to recruit others, or as you stated, "selling to others that
also become sellers".  I make a profit whether someone decides to join
as a distributor or not.  How?  By selling products!  I earn commission
on the PRODUCT PURCHASES of my customers, who may or may not be Fuller
Brush Distributors.  And, those customers are under NO obligation to
purchase products every month.  They simply buy what they want, when
they want.

You also said in your comments that, "General Motors (one of the largest
companies in the world) manufactures cars (among other products). They
do not require their sales teams to first purchase the cars before they
can sell them to others. They take their products to the retail level
via dealerships that sell the cars. Although
all participants have a stake in the success of selling the products,
none have to purchase them in order to sell them. None by them buy at
full price and have to sell 3 to make money at it through kickbacks or
under the table commissions."

I am NOT required to buy any products to earn a commission on the
purchases of my customers.  My customers purchase DIRECTLY from Fuller
Brush by catalog, telephone or the internet, not through me.  Plus I
receive a 20% discount on my own purchases, which I remind you again, I
am under NO obligation to make to receive
commission on my sales, and I receive that discount even if I never
recruit a single person as a Fuller Brush Distributor.

Elsewhere in your comments you said that, "MLM's require their sales
forces to believe that there is no competition. There are no economies
of scale, no price reductions, but there are kickbacks based on
recruitments of other sellers."

I have been in network marketing for 4 years and have never heard of a
MLM that requires their sales force to believe that there is no
competition.  All you have to do is be involved in online marketing for
a few hours to know that expecting someone to believe that is
outrageous.  The competition is fierce.  As for there being no price
reduction, I can only speak for my own company, and yes, we do reduce
prices at times.

And I do not receive any compensation for the recruitment of other
distributors, or kickbacks as you call them.  Do I receive commission on
the sales of my downline?  Of course I do, but I don't call that a
kickback, I call that compensation for the WORK that I put into
expanding and building a successful business.  I believe the CEO of
General Motors or any other company receives compensation for doing the
same thing.

I do not know what has caused you to be so Anti-MLM Mr. Lee. But I think
to be objective, fair and accurate in their criticism of the entire MLM
industry one would need to know the policies, procedures, marketing and
compensation plans of EVERY MLM and prove that EVERY ONE is a "scheme"
before painting them ALL with the same brush.

Fuller Brush products have recently been featured on the QVC Shopping
Channel.  Person after person who called into that show to purchase
products made the remark that they were so glad to find Fuller Brush
again because they loved the quality of our products and that they work
the way they claim they will.  I have people call or email ME almost
daily that tell me the same thing.

To me that does not sound like people who feel they are going to be
cheated and swindled in the "Great MLM Pyramid Scheme".

Your final remark was, "I can only guess how many month's/years of Amway
soap you have in your cellar waiting to be used."

I do not have any Amway soap in my home, but I do have Fuller Brush
soap. I have just enough for my family to use this month, and I have
that because I CHOOSE to, not because I'm forced to.

And just in case you're wondering, no, we are not required to purchase
products to become a Fuller Brush Independent Distributor.


Sharon Bray-McPherson

SBM Fuller Brush Distributing


===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
Subject:Has anybody perfected the Pyramid?

Dear Robert,

I've been reading your comments in Adland Digest for some time.  Although
some are generally right on target, you seem to rely on your own personal
opinions to blast people.  And that, I think is the wrong approach.

Your examples are way off base.  In the real world, the pyramid is not based
on "distributors" but mainly on how it works on the inside, which is the
same pay concept.

For example a VP would get bonuses/commissions based on his entire's
department work throughout the year.  The managers would each get
bonuses/commissions as well based on their respective teams' sales totals.
Then each salesman/woman would also get bonuses/commissions according to
their sales levels.

And this Robert, is seen in most industries. I'm not sure what you do for a
living, but I"ve been working nearly 25 years mostly in marketing and PR.
I've seen my share of the real world pyramids and nobody thinks anything of
it because it's common practice and if it didn't exist, then there would be
no incentives for SALESPEOPLE to perform.

If you take salespeople who get paid on commissions alone, then the MLM is
even more pronounced.  And if you take others who choose to go door to door
to sell their products and choose to become distributors for a certain
company that is NOT a recognized MLM company without the normal MLM
structure, what do you call them?  There's really no difference in the way
they work or the pay structure.

Sprint, the long distance phone company, is a good example of that.  I have
an acquaintance who is making a killing selling plans and recruiting others
to do the same.  His residual income is now more than he could have ever
dreamed of from his own efforts plus the efforts of his own recruited sales
team.  Is Sprint a MLM company?

Not all MLM are distributing companies.  Maybe you should do your own
research.  I did months of research on MLM, pyramids, internet marketing and
many, many opportunities online before I ever got involved or gave a dime to

I've never been scammed online.  Does that make me better than others?  Not
really.  It only means that I work hard for my money and I"m not willing to
give it to the first person who promises to make me a millionaire.  I may be
blonde, but I'm not that dumb.  I do my homework before I spend money.  Same
principles apply in real life.

I wouldn't be caught dead promoting Amway or Herbalife.  Sorry to burst your
bubble for assuming that's what I do.  I don't buy products for resale.  I
don't have cupboards full of products I will never use or sell to anyone.

You know Robert, MLM is a lifestyle CHOICE.  No matter which company people
choose, it's not a buying decision, it's a shopping decision.  If people are
not willing to switch their shopping habits to their company, odds are that
they won't succeed.  That's why products are so important.  Forget about the
money you can make, if you can't stand the products yourself, you won't make
a dime.  MLM is not for everyone.  Actually very few even understand the
concept enough to succeed.  But to blast others for personal choices is
going a little overboard.

Why do you care if others choose to work with an MLM company to make money?
Why do you feel the need to bash them?  It makes no difference in your life,
right?  It doesn't keep you awake at night, does it?  Then why the constant
bashing of legitimate MLM businesses?  Amway and Herbalife may not be high
on your list or mine, but it doesn't change the fact that they've been
around probably longer than you've been alive.

I have a very good job during the day, I certainly don't have to have extra
businesses to complement my income.  I do it 1) for fun because I enjoy it,
and 2) because I like the products I'm using and it gives me even more
money.  I won't say no to a few extra bucks if it doesn't cost me extra to
get them.  Who would?

I don't recruit for the sake of recruiting either.  I don't want people to
waste their money.  If they can't grasp enough understanding of the way this
all works and/or if they're not willing to make changes in their lifestyles
to get what they want, I don't want them.  I don't need them.  They won't
succeed, period.  Why should I waste my time with them?  Or them with me?
That's why so many people fail in MLM.  They get recruited by people who
just want to recruit to get bonuses.  I don't need the money.  I don't care
about ever making a million bucks.  I just want to help a few others make a
few extra bucks.  Period.

Now feel free to bash anything I have to say.  Hope it makes you sleep
better at night.  Or at least put a smile on your face. :-)


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Ed Slaback
Subject:Cash Evolution

Dear Adland Digest Readers,

I cancelled my CashEvolution membership 3 months ago. Imagine my surprise
when I discovered that they had charged 3 months' membership fees to my
credit card this week!!! I had already decided it was a scam before I
started reading the posts in Adland Digest. I logged into my site, clicked
on the links to cancel my membership plus responded to an email asking me to
confirm that I wanted to cancel. I did everything but send them a certified

This is the 2nd time I've been scammed since being on the Internet. The
first was MyListMaker which blatantly refused to refund my money or to even
address the issue. I sent dozens of emails demanding my money back to no

Ed Slaback


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:John Olson


Let's look at one of your analogies again;

"Imagine you have a boat harbored in a
marina which you paid for with borrowed money. Would
you agree that for all intensive purposes it's your boat
and provided you kept making the payments you would
be able to live quite happily. Now let's imagine you can't
keep up those payments and you haven't paid your
mooring charges to the marina. How long do you think
they will let you keep your boat there? And how long do
you think it will be before the bank seizes your boat

Now this assumes that all you are doing on the boat is setting in it, or
living on it. But let's take this one step further, shall we....

Let's suppose the boat is a working boat, say a fishing boat. Now, you've
gotten capital to buy the boat, but you have some new ideas about fishing,
and there are some improvements to the boat that you need to make. You
borrow more money to make those improvements and you get yourself deeply
into debt.

But you are so sure your improvements are going to work that you bet
everything you have on them. Even when the part suppliers let you down, you
keep at it. Even when you can't pay the people you hired to help, you keep
working. You have to make changes to the design, but you keep at it. You
know your improvements will work. You believe in them down to the bottom of
your soul.

Finally it's time to launch the boat and start fishing. Now, if anyone looks
at the improvements you have made to the boat and thinks about them, they
can see you have a good chance at catching a lot of fish.

If you were the creditor who is owed a lot of money by our fisherman, now
that the boat is out on the water and the fish are starting to fill the
hold, are you going to call the fisherman on his debt? Force him into
bankruptcy. Or are you going to give the guy the chance to prefect his
fishing and his working of the improved boat with the hope that the catch
will start bring in the cash he needs to pay you back and then some?

You can see, that at long last the fisherman is doing what he said he would
do. Do you pull the plug at the bottom of the boat and send it to the
bottom, or do you give the fisherman some more time to bring in the catch
and prove his improved boat works?

Just something to ponder as you think about Alan and GP.

John Olson

It's Your Money. It's Your Time.



===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Sharon Bray-McPherson
Subject:Affiliate Programs

Hello Fellow Adlanders,

In addition to Julie Frost's suggestion about solving long breaking urls
I have this one.  Go to  Type or copy and paste that
long affiliate url into the box, hit submit, and instantly receive a
tiny one. Example:

There is no cost to use this service.  They do ask for a small donation
but it is not mandatory, although for the service they provide a
donation is not asking too much.

Sharon Bray-McPherson

Enter the "Fuller Life" Holiday Giveaway.
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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Robert Lee
Subject:Affiliate Programs

-----Original Message-----
From: Robert J. Borhi []
Sent: Tuesday, October 01, 2002 2:38 PM
Subject: Dating Affiliate Programs Questions

Hello Robert,

I am a fellow Adlandpro ezine subscriber and you have reviewed
my website a short while ago.
I became interested in your dating site and the opportunity
to earn income with these affiliate programs.
Can you give me the top three affiliate programs in dating in
terms of quality, income potential?
Regular payments, at least monthly,
are also important to me.
I plan on using banners and text links to advertise.  I already joined
a couple of the sites from your page but would like your opinion on
the top three.  I haven't advertised these types of sites
before but it seems like they would have general appeal.  Also,
I prefer not using any adult or x rated sites.

Thank you!
Best regards,
Robert Borhi


Hi Robert,
Thank you for your request for more information about starting and
promoting online dating services.
To be able to find the best 3 dating service affiliate programs is no
easy task. This really depends on the type of traffic you currently have
and the type of targeted traffic you can send to your selected affiliate
Anyone can purchase bulk traffic, but to be able to target that traffic
is when you will really see a revenue growth.

Advertising these services work best when using their available search
boxes. Or, depending on your site, sometimes a simple "Personals" text
link will suffice. On other sites I have seen that a "Login" text link
really drives the traffic, strange though, since it really is a blind
link. But results are results.

I have listed my best performers below. Whether they will produce the
same for you I cannot say. (includes One & Only referral traffic)
I want U
Sexy Ads

There are obviously others that could be in this list, but I find that
the majority of my earnings come from these services. They all pay
monthly based on minimum monthly earnings amounts. You will find that
some have "adult ads" but you do not have to refer people through those
links, generally they are separate sites within the larger framework.

I would like to point out an existing online service that has just begun
their affiliate program: Snowlovers.
If you have an outdoor activity related website, this should really work
well for you, although I do not have any numbers from them yet.

For more information, please see what I have posted at:

I hope that this helps and if I can be of further assistance, please
email me again.

Robert Lee

Dating B2B


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Gail McDonald
Subject:Expired Domain Names

One place to go for expired and expiring domain names is (disclosure: this is an
affiliate link).
It is a good service, very reliable and you can customize your reports.

Gail McDonald


===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Ed Mitchell
Subject:Expired Domain Names

Due to failure of SKYBIZ, and a webmaster mistake I received thousands of
email request for domain name changes. It took weeks for the problem to be
fixed. During the time my email was filled with unanswered request. It
showed me that its  easier to get than keep a name. We discovered a great
deal of domain names in those email that just let their name expire.

Over the time I learn a great deal about the process and its failures. First
you need to be on guard, do anything need long before the date a domain
expire, and most important know your registration and host company.

We work with many of the companies that find it easier and better just to
pay us to be their webmaster or technical contact for their domain than do
their work for them.

Ed Mitchell


===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Deb Owen
Subject:Spam has me stumped

Thought you might all be interested that ...

Free software that lets you see incoming mails before opening your e-mail
program is available at

It lets you delete &/or bounce e-mails containing spam or undesirable
messages,  you can then transfer the mails you DO want to your Inbox.

Simple to use and so far it has been effective for me :o))

Deb Owen

Unique Beaded Filigree Jewellery
Gwraig Glyn (Gold Swan Beads)



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==============N e w P o s t i n g  (1)=============
From:Chrisi Darrington
Subject:MLM & Minimum Wage

Hi Adlander Readers,

You can beat this subject to death for sure. But you
cannot deny that even a minimum wage job pays more
than most people ever make for their time spent in MLM
and Network marketing.

Remember... I didn't say you "couldn't" make millions. I
said MOST people won't make any money. Most... The
people who have such strong arguments over this are only
protecting their investments. They want to be able to recruit
and sell so that their business succeeds. If you all believe
that MLM is a total waste of your time, they will fail.

You probably don't know this, but people who will argue that
MLM is a great thing may not even be making money in it.
They just want to make sure they leave the door open for
them to "possible" make money from it.

Now if you fall into this category I don't want to step on your
toes, I really don't. I just don't think it's fair that people live
a dream that only happens to very few people. You may be
one of those successful few.

People who argue that MLM is a failure don't care if you
succeed or not. They did not succeed or they know others
who didn't and they know how it really works. They are the majority.

In 5 years of MLM I earned about $3,000 over what it cost
to work them. That is VERY sad considering if I had a job
and was paid minimum wage for all the time I spent I would
have made about $60,000 less taxes - guaranteed.

BTW... I was told over and over by many people that they couldn't
believe I wasn't earning thousands per month. But.. yep, I never

I finally tossed in the towel. Now I build websites. My monthly
expenses are $10.00 a month and I earn around $1200.00 per
month average. working about 5-10 hours a week.

I personally know over 100 people who have been in MLM.
Less than 10 of those people made enough money to cover
their expenses. Less than 3 made over $1,000 a month. They
worked many - many different mlm programs.

If you have to work at home, learn how to do something
people need online like web design or some other type of
job that pays you for your time.

Bottom line is $1000.00 a month guaranteed is better
than $1,000,000 dream, hope, possibility of success

Chrisi Darrington


==============N e w P o s t i n g  (2)=============
Subject:Does any body know anything about TRD Systems, Inc.

Does any body know anything about TRD Systems, Inc. This company's address
in the US is

P.O. Box 28307
Kenneth City, FL 33709

They are offering quite a good work-at-home business at  and and I am very keen to join.
I would however like confirmation from those in the US that this is a
genuine opportunity before I can send them my US$ 250.

Please send any info. directly to



==============N e w P o s t i n g  (3)=============
From:Jim Rooney

Just a quick thanks to all for this forum. I'm relatively new to Internet
marketing and hope to have my site up soon.What has saved me from continuing
to blunder my way along is. and Check them out Know the truth or a reasonable
facsimile thereof.Also  "Trust but Verify". If you are asked to send $$'s
and don't know what your getting,don't know the name of the company,or don't
know the product.DON'T DO IT.BOYCOTT THOSE COMPANIES.Thanks again  Great
newsletter. Jim Rooney



==============N e w P o s t i n g  (4)=============
From:Adrian Elman
Subject:"What makes a GOOD autoresponder?"

Hi Bogdan,

Can I please start a new thread entitled
"What makes a GOOD autoresponder?"

Having specialized in the supply of autoresponders since
1998, I feel well versed in the subject however I am keen
to get readers feedback on what YOU think makes up the
ideal autoresponder for your particular needs?

What features MUST it have?
What features would you like it to have?
Should there be any limit on the amount of leads you can
import each month?
Should there be any limit on the amount of people you can
broadcast to each month?
Should there be an extra fee for using audio or video in your
HTML messages?
How much do you think your ideal service should cost?

Let's get a discussion going on those points first and then
we can break into matters such as dealing with spammers
sending mail to your responders and your service supplier's
handling of spam complaints against you.


Adrian Elman

Adrian Elman


=====================Site Review Request  (1)===============
Subject: htpp://

I've been receiving the newsletter for a short time now so I'm not sure how
this works. Whoever does it, I'd like to know if I could get my site
evaluated. I just spent $50 at Overture promoting and got over 150 hits in 2
days and zero sales. I put up words to promote the "Fine Jewelry" and
"Tools" pages because they got the most searches last month according to
Overtures program. I'm convinced that the Internet is the way to go for a
business bus so far all I've done is spend all my money.

Can anybody help? The site is:


Webmaster & CEO of: SUNSET GIFTS
"Your Favorite Place"


=====================Site Review Request  (2)===============
From:C Champion

Could you please review our site at:


Best Regards,

C Champion

Kaboo Networks Ltd
PO Box 661,
Newcastle upon Tyne,
NE99 2YU, United Kingdom


=====================Site Review Response  (1)===============

Hi John:

Would I be out of line if I asked your permission to quote
you on my website?  You really made me feel good with your
review of my website and I would like to quote the first
paragraph as follows:


Wow, I just learned a lot. I am not much of a gambler, but the game I like
best is Blackjack and now I have a place to go to brush up on things before
I head out to one of the casino's. Thanks."
..............................................John Olson, Adland Digest

Look forward to your answer and thanks again.

Warm regards,




=====================Site Review Response  (2)===============
From:John Olson


You have some nice things on your site. But this is a review, so let's get
on with it.

First off, the Home page does take a little long to load. And the picture of
the Swans, is nice but came across as grainy on my browser, IE 6.0 My
resolution is set at High Color 16 bit 1152 x 864 pixels.

And the Head Banner with the site name on it, just doesn't seem to match
with the rest of the design. I would change it to something that is a little
more inline with what you have on the rest of the page. It needs to be
cleaner if you know what I mean.

And as I have said before, you should tell us something about yourself, or
the company. Like, "We at Gold Swan Beads strive for the best in interesting
and affordable Jewelry... Located at... Owned by.... All the Jewelry offered
on this site is made by...." Something along those lines.

You links page has to many banners on it, so it takes sometime to load. And
why is there little banners to Website promotion and Search Engine
submitting services? That doesn't seem to fit with the other links on the
page. If you can get by with text links, the page will load faster and maybe
look cleaner.

I liked the Bravenet Guest Map, first time I have seen one of them, cool.

I looked over some of the product pages, and I do like the little history
you give, that's nice. All in all, a nice little site and I wish you all the
luck with it.

Take care,

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (3)===============
From:John Olson


You have done a great job with this site. I have looked around and it's
clean and well organized from my point of view. I like the Leather Trench

You've got a News Letter, a contest and a nice page for people to go to if
they don't find what they want on your site. Good job.

About the only thing I think could be improved, is the Home page. I like
that fact that it loads quickly, even with the pictures. And having
testimonials on the page is a nice touch. But that is my problem. You set
them aside by giving them different fonts and colors. Three different
testimonials and three different fonts and colors. Are you trying to make us
think these are the colors and fonts the writers used?

Here is a suggestion. Decide on two different fonts and colors that blend
well with the rest of your site. And then alternate them between the three
testimonials. This will set them apart, but not make it so glaring.

Also, what looks like a brown or burgundy color on my screen, on the text at
the bottom of the page, seems out of place. I would change it to more of a
purple or violet to better match the rest of the colors on the page.

You might want to add a set of navigation links to the bottom of each page,
it would make getting around easier. Just a thought.

Good luck with the site, you are off to a fine start.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (4)===============
From:John Olson


You have an interesting business here. But on to the review. First let me
say, I am using IE 6.0 set at High Color 16 bit at 1152 x 864 pixels.

Now that that is out of the way. The text on a lot of the pages, but mostly
on the Home page is almost the same color as the background. That makes it
very hard to read. Other then that the site seems well laid out, and I could
understand what it is you are doing with it. But....

One of your main focuses seems to be the campaigns for different companies,
several of which I am a member. So, they peeked my interest. No where that I
could find was any kind of price list. I wanted to at least get an idea of
what a campaign would cost me.

I think you would do well to add a FAQ page and include some figures as to
what campaigns can cost. Also it could give me a better idea where all these
leads are going to come from. Before spending money on an advertising
campaign that guarantees sign ups, I would like to know where these sign ups
come from. For example, if they came from NitroClicks, no amount of money
you could Pay Me could get me into one of your campaigns. That tells you
what I think of NitroClicks.

But if you could give the visitor some idea of where they are coming from
and about what they can expect to pay, that would help.

So, fix the color of the text vs the background color, and add a FAQ page
and I think you will do better. But as always, that's only my opinion.

I may just have to join to find out what all you are offering.

Take care and good luck,

John Olson

John Olson
It's Your Money. It's Your Time.


=====================Site Review Response  (5)===============

Hi John:

Would I be out of line if I asked your permission to quote
you on my website?  You really made me feel good with your
review of my website and I would like to quote the first
paragraph as follows:


Wow, I just learned a lot. I am not much of a gambler, but the game I like
best is Blackjack and now I have a place to go to brush up on things before
I head out to one of the casino's. Thanks."
..............................................John Olson, Adland Digest

Look forward to your answer and thanks again.

Warm regards,




=====================Site Review Response  (6)===============
From:Samuel Fitzpatrick

Hi Doug,

Got to review your site.  Your site isn't that bad. I'm guessing this is
your first site which you are still learning. Anyhow, you have a good color
for the site but it might be just to much of it.  Don't get rid of the
color. I viewed your site through explorer.  Add some more color. You even
have your links in the same color which is not good because you take away
eye exposure.  You want things to jump out at the audience.

Also, I had trouble with the formatting of the wording. Some of your
paragraphs are off center and some aren't.  You have lower case where
capital letters should be. I'm not sure if you meant it that way or not. I
tried most of your links and they worked which is good. I think you should
hit hard on the co-op campaigns you have.  I believe that will be your
strongest point on the site. Hightlight the 'wonders' of the campaign on
your home page. Other than that, you are on the right track. Good luck!

Samuel Fitzpatrick
UeL International


=====================Site Review Response  (7)===============
From:Mark Ten Pas

Your site's general layout and design looks just like a lot of other great
sites out there.  That might be a good thing or a bad thing- depending on
whether you're OK with it just looking professional, or if you'd like to
make it more unique. Right now, there are a lot of great auctions on Ebay
for site design that go for less than $100 or even $50.  If you have the
money, it might be worth it.  Most of these designers can design your site
to look much more unique and maybe even more professional.  If you'd rather
work on the site yourself, two great pieces of software are Microsoft
FrontPage and Macromedia Dreamweaver.

The text on your website needs some editing, though.  On the first page,
your first two lines of text could be condensed into one paragraph- about
who you are and who you do business with.  You could combine the next two
lines into this first paragraph, or they could form their own second
paragraphy.  Reading four one- sentence paragraphs in a row can be jarring
for some of your visitors.

I like the testimonials you have on the front page.  However, they would
look better if they were placed like a few of the other websites I've seen-
one or two  2-3 sentence testimonials (or one of several rotating
testimonials) below the links on the right hand bar.   Visitors would be
more willing to read a few short sentences instead of skimming over an
entire green or purple colored paragraph.  I'm not a marketing or design
expert, so make sure the other reviews agree with mine before you reposition
the testimonials.

Your other pages have more jarring errors.  Please look especially at your
"About Us", "Payment Options", "FAQ", and "Contact Info" sections. You may
also want to consider re-writing some of your introductions to products,
such as in the Cookware Section. In several places, you have plural verbs
and pronouns where you need singulars, or vice-versa. I wish I could write
about some of the other errors on those pages, but it would take up a lot
more space.

It looks like you have a lot of great products to sell.  You can make your
site look more professional by proofreading, and I'm sure people will be
more willing to do business with you. I've e-mailed you a copy of this
response.  If you have any questions about the errors on the other pages, or
if you need any suggestions, please send a reply.  I'd be happy to help.

Good Luck,

 P.S: My site probably isn't perfect either.  If anyone has suggestions for
its design or editing, please send me an e-mail.  Thanks

Mark TenPas

Mark TenPas


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=====================G u e s t   A r t i c l e   (1)===============
Are You Getting Free Publicity? Do You Know How?
By Tom Falco

On line marketers and business people are always
looking for free publicity and advertising.

One excellent way to get tons of free advertising is by
sending out press releases to various newspapers
and magazines. Many times, if the press release is
interesting enough, they will run it as filler.
Publications are always interested in filler material.
Usually smaller publications like community newspapers
and smaller magazines are in need of interesting copy and
since it is free, they jump at it.

Even better, many publications will follow-up on press
releases and interview you as a subject for a more lengthy
story with photos, etc. This is if they find you and/or your
story interesting enough.

We are talking about printed publications here, not on-line
newsletters or ezines.

The press release needs to be a "news story." It needs
to be of interest to the readers of any given publication
and it needs to have information that people would find

You can't just send out a press release saying "Click
here for free stuff," or "We have the best web site
in town."

You have to promote it as news. Is your business or
website sponsoring a local event? Are you going to
show your products at a local trade show? Are you
promoting something brand new that will be of interest
to a certain readership?

A press release about your new pet sitting service
really wouldn't fit in with a magazine or newspaper
geared toward model trains and hobbies. Although
many people who are into model trains may also
need pet sitters, this isn't targeting the market, and
your release would be ignored by the editors of that

The press release must be written as a news story. It
can be a feature or news, but it must fit in with the rest
of the copy in the publication.

If you have the right press release, you can have the
same one run over and over again all over the country,
even all over the world! One press release can get you
worldwide business.

We have sent out the same press releases to newspapers
all over the country and just changed the name of the city in
each release to be geared to that specific location. A good
release will be run over and over again and there is no
need to rewrite it once it is fine tuned and ready.

It's great to be at the top of the search engines and on links
pages, etc. But why not reach the truly larger market that isn't
looking for you on search engines or surfing the web for your
product or service?

Why not let them read it in the news pages of their local
newspaper or favorite magazine? They are more apt to
check out your business if it is written as a news story.
It will open doors to new customers and clients. People
that wouldn't have known about you otherwise will have a
chance to read about you and what you have to offer.

Tom Falco is editor of Marketing eZine
and also owns:
To subscribe to Marketing eZine put "subscribe" in the
subject line or visit:



=====================Joke of the Day   (1)===============


 After she woke up, a woman told her husband, "I just
 dreamed that you gave me a pearl necklace for our
 anniversary. What do you think it means?"

 "You'll know tonight," he said.

 That evening, the man came home with a small package
 and gave it to his wife.

 Delighted, she opened it to find a book entitled "The
 Meaning of Dreams."

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