A Free subscribed Discussion List
                           of  26,320 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                      Vol. 1 issue #312  Oct, 16, 2002

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Topics in this issue:

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Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (7)

1.Has anyone perfected the pyramid yet?
~Nina & Bob Nestoroff
~Maxine Cancemi
~William Jaroske

2.Does any body know anything about TRD Systems, Inc.
~John Olson
~Kathleen VanBeekom
~Cynthia Holmes

3.Short URL
~John Olson

~Adrian Elman

5.What makes a GOOD autoresponder?
~Audra Gehrke
~Kevin Quigley.
~Cynthia Holmes

6.Spam has me stumped
~Cynthia Holmes

7.Cash Evolution
~Anne Stone

N e w     P o s t s  (2)

1.Franklin Banker
~New Pay Per Click For AdlandPro Members

2.JoDee M Inscoe
~Spam and host closing account

Site Review Requests   (2)


2.Bob Tavel Pasadena

Site Review Responses   (6)

1.Doug Appleby

2.John Olson

3.John Olson

4.John Olson

5.Tom Falco


G u e s t   A r t i c l e    (1)
1.How to Get and Use Testimonials
By Copyright 2002, Angela Wu

Joke of the Day

================== Word from publisher ====================

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
Subject:Has anyone perfected the pyramid yet?

In reply to:  Chrisi Darrington

Dear Chrisi,

I totally agree with you that MLM or Network Marketing is not for everyone.  The
problem is that most people join based on a financial dream, not reality.  I'll
never say this enough that bringing people in MLM just to recruit simply does
not work.  By telling newcomers about the ton of money they can earn without
explaining to them what MLM is all about is a waste of everybody's time.  Nobody
succeeds or few will go on to make a living at it.  MLM really is a lifestyle
CHOICE.  Actually most of my post to Robert Lee in this same Adland Digest could
apply to yours as well, so I won't repeat myself.

I've been quite successful at it for two years for the actual time I put in my
business.  I'm sorry you didn't make money in those 5 years.  But I'm glad you
found something that earns you a decent living.

Thousands of people make money from home all over the planet every day in
thousands of different ways.  It can be done.  There are tons of ways to make
money at home.  Just choose one that works for YOU.  What works for one person
won't for another.

Just be careful where you "invest" your money and how much you choose to put in.
And even more importantly, WHY you choose to invest your money in a specific
business.  If you know and understand all the variables in the equation, success
should be the end result.  No matter which route you choose.

Success to all!


Make money at home!
NO risk, 100% money back guaranteed.



===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Nina & Bob Nestoroff
Subject:Has anyone perfected the pyramid yet?

I read with interest Lawrence Lowne's remarks about MLM.  He's exactly right.
MLM is a solid business, used not only for home based businesses, but practiced
by major Fortune 500 companies.

First of all, you have to realize that all companies are pyramids.  The CEO is
at the top, the presidents are the next level down, the vice-presidents are next
down, and on an on down to the minimum wage people at the bottom.  With a MLM
company, you start at the top, and fill in below you.  But the beauty is that
everyone is at the top of their own pyramid.  The chances of someone in a "real
company" reaching the top of the pyramid are slim indeed.

In MLM, we stay at the top of our pyramid, and help others stay at the top of

Nina & Bob Nestoroff

Smart Travel Independent Consultants


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
Subject:Has anyone perfected the pyramid yet?

Subject:Has anybody perfected the Pyramid?

The answer is no.  The people at the bottom of
a pyramid in an MLM company will always be

Fuller Brush, Amway, Cajon Candies, etc. are all
legal, legitimate companies and if you're a good
salesman, you can make money and some even earn
a very good living.  A legitimate company will
seldom ask you for money up front with the
exception of a salesman's kit or product samples.
And even then, in some companies you get them

If you have to pay money up front for a campaign, or
are forced to buy a company's product in order to join,
it's a scam.  Pure and simple.  These companies are
making their money from the up-front campaign donations
or they are making a living selling their products to you.
They couldn't care less if you sell them or not as long as
you keep buying them, and they'll give you all kinds of
hype to keep you tagging along.  You are their insurance
that they will continue to sell their own products.  Got it?

As for CashEvolution, you can get the same thing from
your stockbroker.  And you don't pay him a thing until
a transaction is created.  If you really need all that library
info they're selling you, go to the library.

If you want to earn money on the Internet, you must sell
a quality product or a quality service and you must take the
time to build your business, just as you do off-net.  Or, you
can become an affiliate.  There are loads of companies
on the internet that will give you a percentage of their sales
and don't charge you for it.

If you have to pay a company to work for them, you're in
the wrong company.  They should be paying you to work
for them.






===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:Maxine Cancemi
Subject:Has anyone perfected the pyramid yet?

Yes, it's true - many of us aren't making money - YET - in
MLM, Affiliates, etc. We're doing everything we can - and
we know - and believe - that success is within reach.

Maybe that makes  us fools - but - whenever I think that, I
remember back to when I started in direct sales. When I
took a 50% paycut to learn how to become a salesperson. And
for at least 2 years - almost nothing. Every time I'd get
close to success, something got in the way.

Fast forward - ten years later - I was one of the success
stories, making a nice 6-figure income, mentoring and
training junior sales reps.

Direct sales of computers - and telecom - aren't very
profitable today. So I'm trying to learn how to become a
success marketing on the Internet. And in the past 4 months
I've made almost every dumb mistake that could be made
(except for wasting money - because I have none).

But - despite all the negative messages from well-meaning
people like yourself - I'm not ready to give up. I keep
reading - and learning - and hopefully, honing my skills -
and I truly believe that I WILL become successful -
(probably a week before my unemployment benefits run out).

Maxine Cancemi

Support the Planet that Supports You
And Create an Income Working From Home


===========C o n t i n u i n g D i s c u s s i o n (1.5)=============
From:William Jaroske
Subject:Has anyone perfected the pyramid yet?

Hi Bogdan, Hello subscribers,

It seems to swing to the talk of nutritional MLM plans that are marketed. But
most of those marketing plans been around for ages. No wonder it is very hard to
make a convincing statement that there is money to be made. It doesn't convince
me that it's worthwhile.

As for Herbalife and Amway. Those MLMs are nothing more than pure garbage
compared to marketing plans and opportunities that I'm involved in. With all the
weight loss, health products, cleaning items and computer products. It still
does not tell me they are actually great. Good grief, what are they thinking?

For what it's worth. People still have the audacity to hide behind nameless
friends and family to claim  it is not a racket.

Let the friends mentioned come to adland to prove it. Let them forward the proof
of earnings to Bogdan. Let them make outrageous statements online if they can
come up with any.

William Jaroske

Residual income business opportunity. Become a member of a worthwhile club of
like minded people who care about others and want to receive many rewards and


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:John Olson
Subject:Does any body know anything about TRD Systems, Inc.


<They are offering quite a good work-at-home business at
<  and and I am very keen to join.
<I would however like confirmation from those in the US that this is a
<genuine opportunity before I can send them my US$ 250.

Well, I don't know anything about TRD Systems but what is on the Websites you
gave. Think about this. The Websites are on Angelfire, a free Hosting service.
Now they do have a real domain name, but it's an Angelfire site that is
redirected to.

The first one, wants you to basically send out Tons of E-mails
trying to recruit people into this business, which after reading the second
site, seems to be an at home assembly type of work. Even if this is a real
opportunity, you will get called for Spam and loose your ISP for doing the type
of mailing they are asking you to do. As for the assembly work, They say you
will be paid because you test the finished product. Ya, right...

>From what I have seen and read on these thrown together Websites, I would not
send them a dime, let alone $250. Maybe someone else has more information on
these people. But just from their sites and the information on them. Run Do Not
Walk to your Delete Button.

My opinion only, if you send them $250, kiss it good bye.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Kathleen VanBeekom
Subject:Kisio Does any body know anything about TRD Systems, Inc.

I've been working with TRD Systems for several months and earning a good income.
They do deliver on their promises of homebased assembly work, I received my kits
and instructions, and also received my pay in a very timely manner.  I too was
sceptical since I've tried many work at home opportunities but TRD gave so much
detailed information about the work, I believed them to be honorable and they
HAVE turned out to be.  If anyone would like several pages of printed
information mailed to you (in USA) just email me with your name & address.  You
can also contact me if you're in another country and I'll give you details, TRD
offers homebased work worldwide.

Kathleen VanBeekom



===========C o n t i n u i n g D i s c u s s i o n (2.3)=============
From:Cynthia Holmes
Subject:Does any body know anything about TRD Systems, Inc.

My husband helped a few friends who wanted to do this. One of them bought
the $250 package and they had to teach themselves how to do the soldering.
If I recall, they had to even track down a part at radio shack. The things
you make aren't sold in the US. Which had them wondering, "What electronics
company can make money with US wages?"

They give you one unit to construct, you send it back to get approved, then
you get sent more to make.

I am not going to say they are not legitimate, but it did not seem very
viable. Our friends did not pursue if further.
Cynthia Holmes

"LOVE What You Market and STICK with it!"


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:John Olson
Subject:Short URL


Thanks for the tip about,

That's a nice little service they have there. But I just thought I would add,
that there are a lot of free short URL redirects out there. One that I like is,  They are totally free to use and don't require a banner back to
them or make use of a pop up or frame. I also like, but they are
now asking for a small banner linked back to them. Great if you have your own
site, not so great for affiliate sites.

There are a lot more, I know Bravenet has one which uses a frame with their ads
on it, but it has a link to make it go away after it loads.

Thanks for the tip on though.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
Subject:Short URL

You can also try
My website is ""


Support the Planet that Supports You
And Create an Income Working From Home


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Adrian Elman

In response to John Olsen:

"You can see, that at long last the fisherman is doing what he said he would do.
Do you pull the plug at the bottom of the boat and send it to the
bottom, or do you give the fisherman some more time to bring in the catch
and prove his improved boat works?

Just something to ponder as you think about Alan and GP."

John, you are being childish. This example is a non-example
because banks and finance houses do NOT pull the plug out
of the bottom of the boat, they seize it back. I believe in the
US you have what are called 'repo' men whose job this is.

The bank's attitude would not be based on whether he was
catching fish but on whether he had was making some kind
of repayment. In Alan's case he is not, and despite his claims
on the GP forums, he has made no attempt to come to some
kind of repayment agreement with his creditors.

You have blind faith in everything that he tells you but all I
see is a first rate liar. I am still reeling over his recent rules
concerning use of his trade marked logos and total ban on
the use of his 'Top Bubba' trade marked logo. He doesn't
have any trade marks whatsoever so claiming that he has
is another perfect example of the depths the man will sink
to. You can see the proof of this at the WWSN site where
a copy of his failed trade mark application is displayed. He
only ever tried to register Going Platinum but as he did not
pay the registration fee the application was annulled.

It's one thing lying to your members about having trade
marks, it's another illegally displaying the TM symbol, but
Alan went way beyond that by publicly enforcing regulations
over the use of something he doesn't even have!

By the way, the penalty for paying affiliates before paying
employee taxes is rather serious. Alan has defaulted on
that and the IRS are on his case. You can plead that he
is a good honest man as much as you wish but the man
is filling his own boat with water every day. It won't be long
before it sinks John.

Adrian Elman


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===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Audra Gehrke
Subject:What makes a GOOD autoresponder?

Hi Adrian,

I've been publishing my online ezine for the past
2 years and the most important feature that I find
I need the most is the auto delete bounce addresses.
It's very time consuming doing this manually and
would be a big help in this area.

I also think that Unlimited lists and Unlimited subscribers is
very much needed. I've found a lot of ar's raise their prices
as your subscriber base grows. I really don't think this
is fair to publishers. As most of these sites charge $19.99
or more, that should be more than enough to cover their
costs without having to raise prices just because our lists
are growing.

I also found that sending text messages are better then html
messages due to the fact that some email programs don't
display the html correctly. For publishers who do only web
issues, they are missing a lot of potential customers. More and
more people are reading their issues in their email instead
of going to the websites. We have to remember the time issue.
People never have enough time anymore so email is definitely
the way for publishing in today's world.

I'm looking for a good autoresponder service at a reasonable
price. If you know of a good one please send it to me here:  Please no spam or ads.
If your looking to barter or trade for advertising please let me
know. Thank You!

Thank You,
Audra Gehrke

Ecommerce Resources


===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Kevin Quigley.
Subject:What makes a GOOD autoresponder?

Many Autoresponders I have come across have a lower end limit on
the amount of information that can be forwarded in initial response
- usually around 64kb. As The Internet Resources Directory which I
publish has now grown from around 20kb to the now over 135kb it took
me some time to track down an Autoresponder service that could
'handle' that amount of info. The U.K. based Co. that I use
charges 30 per year, can handle up to 200kb of information and the
skin is now growing back on my fingertips!
That then to me personally makes a GOOD Autoresponder.

Regards to you all!

Kevin Quigley.


===========C o n t i n u i n g D i s c u s s i o n (5.3)=============
From:Cynthia Holmes
Subject:What makes a GOOD autoresponder?


I had a quick look at your service about a month ago as I was anxiously
awaiting the launch of Lead Lightning. It is now in prelaunch/word of mouth

I have used the most (cheap and lots of responders, but
down at present because of spam complaint) and played with netmarkpro and
looked at bamboobiz and looked at several others and all the features are

Another I liked was the script of Maxsponder. MLM spy gave us a responder
using that script and it had some really nice features.

What I find I need as an MLM builder is a combination of database and
autoresponder and quantity. It seems there is always a need for a new
autoresponder.  But, that does not look like a practical option as the ones
with that service are quite pricey. Then, because I am in MLM, it helps to
earn money from that service, that is why I am happy to have Lead Lightning

So, it depends upon the use:

Products sales from emails
Product sales from websites
MLM leads/prospects/teams/leaders
Recipe clubs
Teachers with lessons on call
newsletter archives on call
Articles on call

And it depends upon how much one can afford to spend. That is a biggee. When
one is getting started in referral internet marketing, lots of responders is
nice. Each program you join (that you want to seriously promote) needs about
4 responders. And you might need more for certain campaigns. Bells and
whistles aren't too important if you at least have several customizable

What would really be nice is enough fields to customize who gets the
message. Like all the people in a certain state, city or country.

LOTs of responders, minimum 10 messages each.
Broadcast ability
no limit on leads imported (this raises a lot of issues)
unlimited messages/month

For  video, sure an extra charge or a 'premium' level of service
For html, no this is becoming the norm.

Cost: Depends upon whether it has a matrix or referral program!
$20/month is nice, $30 or $40 if there is a referral program. (LL is
$39.95/month- Juvio's referral program is a good model where the emphasis
isn't on the referral program, but rather the service sold. The service is
$34.95/month and it is $7/month to be an associate.) Perhaps have 3 levels
of service. One for beginners with 10 or 15 responders, but limited
customization. Then one with more features, then the premium with video.

Another feature I would really like to see is a choice of domains to use for
my responder. I'd like to see domains that speak to the customer, rather
than the marketer. Your '' is good that way.

I rather dislike the domains that remind people that they are being sold to
or are a lead, like roibot, adtrackz, leadlightning. Why not domains that
encourage people to click, like, clickandsend, something like
that. Or more customized like:  valuablediscounts. I'm
thinking a range of domains that would cover several different types of
businesses who are your target market for the responders.

Adrian, do you have a forum for your clients? LL has one and asks for
suggestions from us. Maybe that would be a good way to perfect your system.
Cynthia Holmes

"LOVE What You Market and STICK with it!"


===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Cynthia Holmes
Subject:Spam has me stumped

Here's something from the admin of MPAM/MPCM, Michael Russell
in his MgrCentral Weekly News - Volume 2.1 of Oct 8th:

"I am in LOVE!
And strangely enough it is with an email account
service. As you can imagine, I have I heaps of email
addresses out there that all these 'so anxious to
lead me to success' people have obtained, added to
mailing lists, are merrily selling in lists etc. So each
morning I used to wake up to hundreds of emails from
people I did not know, many of whom I had no interest
in knowing, and people who sent me downright
disgusting emails. End of problem! I now forward ALL of
my email to my new account at

and all spam is swatted! Real people sending me an email can
verify they are a real person and thereafter all emails
from them are passed through without a problem. Emails
from all the spammers that use fake return addresses are
blocked at the server - I have gone from 600+ emails a
day to 30+. Try it free for 14 days - no affiliate
program (I don't make any money from this, just a good
service I have tried out and am happy to recommend).

Here's what you will get:

A Bluebottle Email Account
Bluebottle Protection for your Existing Email Accounts (including Hotmail)
Access to Bluebottle via a Browser or Email Client
Up to 10 Megabytes of Email Storage.

And more importantly, here's what you won't:

Advertising you don't want. "

Cynthia Holmes

"LOVE What You Market and STICK with it!"


===========C o n t i n u i n g D i s c u s s i o n (7.1)=============
From:Anne Stone
Subject:Cash Evolution

This is my reply to Ed Slaback:

Dear ED,
I'm worried about your claim of being scammed by Cash Evolution. First you say
you cancelled your membership three months ago. Well, Cash Evolution only
started automatic billing last month, so that means for them to have taken any
money at all from your credit card, you would have had to give them the details
a month ago. Why would you do that if you had cancelled your membership?
Secondly, if you believe that Cash Evolution do owe you money, then please write
to them. They are very responsive and I'm sure they will give you your money
back. I know this because I run a club for Cash Evolution members and I have
helped many of them with 'hiccups' caused by Cash Evolution. And two of my
members have had refunds from them.
Finally, please think very carefully about parting with money for any program in
the future.
I have made money with Cash Evolution, something I have never been able to do
with any internet program before. I believe that my success is due to myself, I
have worked hard promoting Cash Evolution and my club, learned as much as I can
about the company, listened to arguments for and against Cash Evolution, made
many new acquaintances, and now I am making money.
Anne Stone



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==============N e w P o s t i n g  (1)=============
From:Franklin Banker
Subject:New Pay Per Click For AdlandPro Mambers

Hello fellow AdlandPro members,

Recently I have started advertising on a pay-per-click
engine which seems to be generating good results for
me.  It is  You can open a
new advertiser account for $25.00. Bids are low at this
time for pertinent keywords.

(this is not self-promotion as I do not get
credit if any of you sign up from this email)

Thay have an affiliate program which allows you to get
credits for searches from your site and to either be paid
in cash or to exchange the dollars for more clicks on
the search engine.  It is not a 2 tier program, but it is
a great idea.

I personally use the option of exchanging affiliate credits
for more clicks, which really makes sense to me since
the dollars are small (in my case). Have a look!

I am also an advertiser on Overture, but it is not always
affordable, so I look for cheaper alternatives.  Do any of
you know of some other effective pay-per-click engines
which you can recommend?

Franklin Banker

Affiliate Marketing Resource Center


==============N e w P o s t i n g  (2)=============
From:JoDee M Inscoe
Subject:Spam and host closing account

Hi I recently had my site taken down by my host because of Spam not sending Spam
but receiving it as I am a member of several safelist so receive alot of mail. I
was wondering does anyone know of any recourse I can take to get it reinstated
as they haven't even refunded my money for the remaining time  that I would have
hosted with them or any suggestion on what to do right now I am looking for new

JoDee M Inscoe

I'm looking for 3 professionals who are not afraid to speak to small groups and
take control of their incomes. If this is you check out my website at  for more details. Hope to work with you
soon! - - JoDee


=====================Site Review Request  (1)===============

Please take a look at my website and let me know what
changes I need to make it a lean, mean, sell-through
machine.  Also, how do I get more visitors to my site?

A Lilli Creation
Beautiful handmade baskets and handcrafted soaps.


=====================Site Review Request  (2)===============
From:Bob Tavel Pasadena

I would like to request a site review.  T Bar T Miniature Horse Farm Thanks, Bob Tavel Pasadena, Texas.


=====================Site Review Response  (1)===============
From:Doug Appleby

Hi John and Samuel

Thanks for your reviews!

Oops! You are right John, somehow I overlooked the pricing - pleased to have
that pointed out. As for the source of Guaranteed Signups - definitely not
Nitroclicks or the like. I have made arrangements with a range of
varied-Category high traffic websites to place popunders, and these stay in
place until all the signups have been delivered for a campaign. By the way a
standard Campaign package is US$25. I will definitely do some further work on
text colours etc and get some FAQ's written.

And yes, Samuel - it is my first (serious) site - thanks for your comments on
the formatting, links and colours etc. Must go, a lot of work to be done!

Doug Appleby



=====================Site Review Response  (2)===============
From:John Olson
Subject: htpp://


Oh Charly, you are trying so hard.

Well, on looking over your site, I can offer some reasons why you haven't got
any sales. And I am sorry if this seems harsh, but....

Charly, your site looks like a bargain basement. Everything seems thrown
together. And Bright, too bright. You need a good template to use for all your
pages. Okay, let's go down the list:

1. Loose all those tables and the bright colors. It makes the site look cheap.
2. Do not change backgrounds from page to page.
3. All the navigation links need to be the same on all pages. And in the same
4. Either get the domain "Sunset gifts" or change the title of the site to
Charly's Stuff.
5. As I said, find a good template and use it.

Then and only then can you expect people to shop with you. Good grief, you have
at least 4 different text colors, and 3 different table colors. Be consistent.
And get rid of the bright yellow background.

And Charly, when I click on the "Fine Jewelry" page, all I see is a group of
links at the top of the page. Would you stay on this site if you were the person
who just clicked in to that page? At least the "Tool" page has something on it.
But not much, only 4 products. The background makes it a little hard to read the
text, but don't make more tables, change the background. Find a muted solid
color and contrast the text with it.

Charly, you have a lot of work a head of you if you want people to buy from your
site. It's not enough to just throw up a site and pay for some hits. You have to
give the visitor what they are looking for. And you have to make the site easy
to view and friendly to use.

I wish you luck Charly, but before you spend any more money on Search Engines,
rebuild this site.

Here's a thought. Go over to and build some free stores through them,
say a "Tool" Store, then link to it from your "Tool" page, with something like,
if you can't find what you want on this page, Click Here. And with each Vstore
site, you can have it link back to your main site and the tie in page.

As I said, good luck.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (3)===============
From:John Olson

C Champion,

Great site. Clean and to the point. and I will keep that in mind as I write this
review. I'm not one who likes spyware, but I can see a use for your product on a
home computer or a computer at a business. You have testimonials on each page,
that's good.

But I missed something's. Who are you? Where are you? If I have problems with
the software, who do I contact? What is the warranty? How long is it for? Is
there any online support? Is there any support?

I would think these things should be addressed somewhere on the site.

Good luck with it.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (4)===============
From:John Olson


You wrote:

<Would I be out of line if I asked your permission to quote
<you on my website?  You really made me feel good with your
<review of my website and I would like to quote the first
<paragraph as follows:


<Wow, I just learned a lot. I am not much of a gambler, but the game I like
<best is Blackjack and now I have a place to go to brush up on things before
<I head out to one of the casino's. Thanks."
<..............................................John Olson, Adland Digest

Rusty, if you want to quote me, it's all right with me. But I am not sure about
the, "John Olson, Adland Digest" I am not the owner or publisher of Adland
Digest, I am just a subscriber, like you. How about just, "John Olson, (Adland Digest October 2002)"

Hey, it gives me a plug as it gives you a plug. And I just did something I was
putting off but thinking about. I added a link to your site from my "Links"

Good Luck to you.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (5)===============
From:Tom Falco
Subject: htpp://

Hi Charly,

I visited your site and came up with the following.
I am only trying to help and don't intend to insult:

1) Your site is very amateurish. It looks as if a
child designed it. I don't think people would feel
comfortable purchasing fine jewelry from a site like this.
Toys maybe, astrology maybe, but not fine jewelery.

Why not visit other jewelery sites, even Tiffany's and
get some ideas. The site needs to be classed up a bit
the yellow and blue are a bit garrish.

2) The part at the bottom about "hey, I am contstantly
adding cool stuff" makes it seem like a family reunion
site or a child's free website.

3) Words are misspelled. Like "okay" you spell it "okey"
right at the top. And in the same sentence you are being
negative about your site saying "it may not be your favorite
site" when you should be saying "this is your new favorite
site! book mark it now!"

4) Then you have a part that starts: "can't afford all the neat
stuff you want?" (you misspelled neat, too). You want people
who can afford the stuff. You want to cater to people who
can afford the jewellery. Don't cater to those who can't afford
the "neet" stuff. And don't call your merchandise stuff.

I can go on and on, but I think what you need is a copy
writer and a web designer and then you're wonderful
products will sell!

The products are super, but you need to get people to
go past the home page. That is the main thing!

One more thing: Try listing the items in a navigation
type set up at the top or sides of the page. List the
main items so people can click on the page.

Keep the homepage simple. It is much too busy now.

Tom Falco

Promotional Items to promote your sites!



=====================Site Review Response  (6)===============

Hi Charly, I hate to give a bad review but in the case of your site, I think I
must. First of all, several of your links don't show what the name implies. You
have a powerpuff link but no merchandise there. So you should remove that link
until you do have powerpuff merchandise. Your "jokes" link and "music/games"
link both go to the same page which doesn't have either jokes or music and games
on it. You're health page doesn't have anything on it yet.

If someone does a search in your search engine box it takes them away from your
site. It should open in it's own window.

Each page has a different color scheme and honestly I don't really like any of
them. There are too many colors on each page. You should try to stick to colors
that compliment each other and not clash.

I'm guessing the reason you got hits but no sales is that people looked at your
site and went somewhere else. I probably would not take the time to go through
your site either.

There are some other small things but those are the ones that I noticed first.
It seems you have a good idea but you need some fine tuning done on your site.
I'm sorry if I sounded harsh but that's what I see when I go to your site. Good
luck, Erica


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=====================G u e s t   A r t i c l e   (1)===============
How to Get and Use Testimonials
ByCopyright 2002, Angela Wu

Small businesses don't have the same luxury of 'brand-name
recognition' that the big companies have. Thus, we have to
work that much harder to earn our visitor's trust. One way
to build this all-important credibility is to get and use
testimonials from happy customers.


If your product or service has been available for some
time, then it's not that hard to find out how your
customers feel about their purchase or your service.

1) Unsolicited Testimonials.

Your customer may be so thrilled with your product that
he or she just has to let you know how happy she is. As
a courtesy, you may want to acknowledge her message and
ask for permission to use her testimonial in your
promotions and on your website.

2) Ask.

Don't assume that happy customers will write to you.
Be proactive! For example, you can contact your customers
and ask them for feedback on your product or service. You
can even include an evaluation form with your package to
save time. You'll get both valuable suggestions for product
improvements, and hopefully some testimonials as well.

I've found that customers will often email me with a
question or comment that shows how much he appreciates
my product or service. I answer the email thoroughly,
then follow up with a request for a testimonial.


What do you do if your product is brand-new?  You may not
yet have customers, or perhaps your product/service is
something that takes time before results can be seen (for
example, a dog training tutorial).

1) Get a 'Personal Referral'.

Ask colleagues, subscribers, or previous customers
from another product line to attest to your knowledge,
integrity, great customer service, or how your other
product has helped them.

2) Approach a Colleague for a Review.

Find another 'expert' in your target market (*not* a
competitor, though!) and offer him or her a complimentary
copy of your product for review. This has two advantages:
first, you'll get constructive feedback about your
product from someone in your field... and secondly,
you may get a testimonial from it.

Testimonials from 'experts' certainly helps to add
credibility to your offer.  However, try to get customer
testimonials as well - it helps to show that you have
happy customers, not just happy colleagues. :-)

3) Make a Special Offer to Your Target Audience.

For example, you could offer the first 20 people to
contact you a free or discounted copy/sample of your
product in exchange for feedback and a testimonial (if
they feel it's warranted, of course).


 * Use real testimonials. They have that genuine 'ring' to

 * Don't 'polish' or edit to an extreme. Let the testimonial
   speak for itself.

 * If possible, add credibility by including a name, email
   address or URL, your customer's state or province of
   residence, or even the customer's company name, job
   title, etc.

 * Longer testimonials often have more 'impact' than short
   ones. Many testimonials can easily be edited to read:

    '...truly amazing...'

   On the other hand, a longer testimonial can be far more

    'I was initially reluctant to order any type of jewellery
     online ... but I was thrilled when I got my bracelet!
     It's gorgeous, one of the most stunning pieces I own.
     Thank you so much for your wonderful catalog, and for
     your excellent service. I'll be back!'

 * Use specific testimonials, whenever possible. Details
   make a much 'stronger' or more persuasive testimonial.
   For example, 'I love your book!' is not as effective as:

   'It's been six months since I purchased your highly
    motivating book. I started a new exercise program that
    I've stuck to now for 5 months and at 46 years of age,
    I have never been more fit in my life. I feel great,
    and as an added bonus I've even lost 10 pounds. Thank
    you so much. I love your book!'

You can find additional tips in the article, 'How to Harness
the Power of Testimonials', available at

Don't be shy to seek and display testimonials -- they're
a valuable asset for marketing your business, and they help
to convert prospects into paying customers

Angela is the editor of Online Business Basics, a practical
guide to building a business on a beginner's budget.  It's
a proven hit with beginners, for the down-to-earth style
and loads of instantly useable tips!  For details, visit
OR request a series of 10 free reports to get you started:



=====================Joke of the Day   (1)===============

Billy Bob and Luther were talking one afternoon when Billy
Bob tells Luther, "Ya know, I reckon I'm 'bout ready for a
vacation. Only this year I'm gonna do it a little different.

"The last few years, I took your advice about where to go.
Three years ago you said to go to Hawaii. I went to Hawaii
and Earline got pregnant. Then two years ago, you told me
to go to the Bahamas, and Earline got pregnant again. Last
year you suggested Tahiti and darned if Earline didn't get
pregnant again."

Luther asks Billy Bob, "So, what you gonna do this year
that's different?"

Billy Bob says, "This year I'm taking Earline with me."

Let's hear from you......

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