A Free subscribed Discussion List
                           of  26,210 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                      Vol. 1 issue #313  Oct, 19, 2002

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Topics in this issue:

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Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (8)

1.Has Anyone Perfected the Pyramid?
~Max Welton
~Katheryn Labosky
~Anita Foley
~Sharon Bray-McPherson

2.Short URLS
~Cynthia Phillips

3.Does any body know anything about TRD Systems, Inc.
~Cynthia Phillips
~William Jaroske
~Alain Prud'Homme

4.What makes a GOOD autoresponder?
~Adrian Elman
~Adrian Elman

5.Spam has me stumped
~Adrian Elman

6.Cash Evolution

~John Olson

8.Trust But Verify
~Cynthia Holmes

N e w     P o s t s  (1)

~Is Chain E-mail Marketing Effective?

Site Review Requests   (2)

1.Darrell L. Weaver

2.Richard Miller

Site Review Responses   (6)

1.Jerry Combs

2.John Olson

3.John Olson


5.Pauline Phillips


G u e s t   A r t i c l e    (1)
1.Smashing the Myth of the Press Release
By  Bill Stoller

Joke of the Day

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Max Welton
Subject:Has Anyone Perfected the Pyramid?

Hi Bogdan and all,

I have been a subscriber for around 3 years and have NEVER written until now
! I WAS as green as green could be when I first subscribed. I knew nothing
about computers, let alone anything about marketing online.

A short background. I have known of the power of MLM for well over 20 years.
I did get involved in Amway in 1979. I wasn't then, am not now, nor will
ever be a 'door-to-door' salesperson. My Aunt is a Crown Diamond with Amway.
It has definitely worked for her :-). It IS starting to work for me :-). I
hate to admit this, but I did join Amway/Quixtar when it came about, but let
it go again right away. I do thank that experience for learning a few
extremely important lessons, some the hard way :-). (Didn't cost me much
money, as I didn't have much to invest :-)). I now market 2 main programs
and a bunch of affiliations(we ALL have them right?). YES, MLM :-). Liquid
Health and Nutrition and a Children's game to teach them the values of
proper nutrition, diet, and exercise.

What has got my back up and forcing me to put MY $.02 worth in are some of
the things people have said about MLM in the last few issues. MOST of what I
read about GP, CE, I have felt from the very first time I looked at an
e-mail promoting them and visited the site. The 'abuse' man at GP and I were
on a first name basis for a while because of ALL the SPAM I rec'd from GP
members. Mark Joyner has really lost most of my respect after he went to New
Zealand and came back and said he checked EVERYTHING out about CE and ALL
was fine - THEN I read the truth ! ! ! IF and/or WHEN these guys straighten
out their 'acts', I wish all involved good luck.

Some of the things I'm reading about MLM are really about to turn my
stomach. MLM  *IS* very much a "LifeStyle" choice. It is NOT right for
everyone. Those of us who do know about MLM (I don't know everything), would
be absolutely foolish to think that we could make money from a company
without using their products. HOW can anyone sell/market products they don't
like or wouldn't use ? ? ? You need to find the right combination of
products and compensation plan. I looked at many different Health and
Nutrition companies BEFORE I joined the one I'm with. Nothing I found in
Health and Nutrition companies could really compare to this company. A
couple had slightly higher comp plans, BUT their products lacked the
necessary qualities I was looking for. ( I chose Health and Nutrition
Products because of the market that is available and virtually untapped -
the "Baby Boomers", myself included LOL ).

It sounds like someone who is writing to this e-zine has been burned a
couple of times in MLM. The opinions are very blunt. Personally, I think the
proper research wasn't done before jumping in with both feet. There is NO
free lunch with MLM, regardless of what your sponsor and/or others tell you.
It takes hard work and many hours of dedication. OH, yeah, it DOES take a
few dollars. The problem with most people is that they get out just before
they actually see any return. I have been involved for 3 years with my
company. Right now, I cover my monthly expenses and a little bit more. Never
mind what I've 'lost' up until now. ( REMEMBER - I had NO money to invest in
the beginning and have used mostly free tools to promote. Never mind the
fact that I REALLY didn't have a clue as to what I was doing at this point,
as I was still educating myself about Computers, MLM, and Online Marketing.
At the rate I'm going, by April, 2003, I will have recouped ALL I have spent
over the last 3 years of education and then I will know that my time, energy
and resources have not been wasted. Unless you have major dollars to invest
in leads and advertising in the beginning, MLM will take a while to build,
but once built, it is VERY difficult to knock down.

Products are what makes any Company succeed or fail, NOT the Compensation
Plan. Products should be consumable on a monthly basis. When you find such,
SUPPORT is what helps you and I, as Marketers, succeed or fail. With the
right support and guidance, MOST of us should see some degree of success and
will hopefully be able to create at least a 6-figure income. With no REAL
support, most people will hang around for a little while BECAUSE of what
their upline is preaching to them and how 'good it will get' ! ! ! Then they
move on to the next program and repeat the cycle.

On to the 'Pyramids' :-). UNLESS you work for yourself, you ARE involved in
a "Pyramid" - PERIOD ! ! ! In MLM, YOU are the top of your very own
'Pyramid'. There were a number of good examples mentioned in earlier posts -
including our Governments and many Fortune 500 Companies ! ! ! If you get
paid to bring someone into a business without any products being purchased -
it is illegal. I believe a term used for many years was "head-hunting". If
you bring someone into the business AND they purchase products that you
receive a commission on, that is MLM :-).

Ontario, Canada


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Katheryn Labosky
Subject:Has Anyone Perfected the Pyramid?

Let's face it, nothing's perfect.  Running any type of business, in any type
of format, whether its an affiliate program, MLM, or your own goods and
services has its ups and downs and takes more time than most "would-be"
entrepreneurs are willing to admit or devote.  Statistics show that only a
mere 5% of all home businesses actually succeed because of the time and
determination quotient.

That's not to say that I am personally either "for" or "against" MLM-type
programs.  They are definitely not for me, and I have chosen to successfully
create and market my own goods and services.  However, many of our clients
are successful in MLM programs, so to discount the whole entity because of a
few failures or bad experiences is probably not wise.  The clients we have
that are successful, are what can only be termed, "super successful", and
I've noticed some common denominators among them.   MLM has been around for
years, and although I personally have found it more difficult than anything
else, the success stories all have a few things in common:

1.  Successful MLM'ers are very creative and personable (if you don't like
sales and don't like talking all day to people, this is not a good choice.)
They add their own unique "touch" to the product.
2.  Successful MLM'ers are ethical.  You heard right.  Although this segment
of the online world suffers from some very "bad press" due to a few naughty
members, our successful MLM clients always adhere to the most ethical of
standards.  They don't send spam, or call unsuspecting customers with a
barrage of "sales pitches".
3.  Successful MLM'ers are GREAT business people.  We have found that they
have an innate knowledge of what will sell, when it will sell, and to whom
it will sell.  Their instincts are incredible and always leave us in awe.
4.  Successful MLM'ers know what they can do and what they can't.  They know
their limitations.  They hire others, like us, to fill in the gaps, in order
to be as professional-looking and sounding as they can be.

I know this entire response will probably disturb a few, but my own contact
with MLM'ers that use our services has been a very positive one.  We can
easily see how and why they do succeed, and had to share it with everyone

To your success!

Katheryn Labosky

Katheryn Labosky
Owner KLR Marketing Services
Written Solutions


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Anita Foley
Subject:Has Anyone Perfected the Pyramid?

It is true MLM is not for everyone. It is also true that there is plenty of
money to be made in network marketing for those who do it well. If you find the
right opportunity with a product you can get excited about, you can succeed in
MLM. If anyone has any doubt as to the power of MLM, please send for a short
article that explains it. Just send a blank email to:

I totally agree with Nina & Bob Nestoroff's comments about every company
being a pyramid. The only problem is that most people are at the bottom and will
remain there for years until they retire, get downsized, or die.

Think about all the stories you hear about people in MLM businesses who get
rich. Every MLM company has its success stories, and plenty of them! When
was the last time you heard about anyone getting rich working at a 9-5 corporate
job? (Unless, of course, they're the CEO of Enron or Worldcom - LOL).

The point is, MLM IS a viable alternative to the 9-5 rat race for a lot of
Many make a lot of money in network marketing. The secret is to find the
right company with the right product for YOU - something you can get
excited about!

Of course, just like any kind of job, it's not for everyone. Everyone
doesn't have the desire to be an accountant, everyone doesn't have
the skill to be an engineer, everyone doesn't have the talent to be a singer,
everyone doesn't have the ability to be a salesperson. Know thyself and
then you will know the right opportunity for you.

I hope that at some point people will stop referring to network marketing as
"pyramids" because that seems to have a negative connotation. Network
marketing is "referral marketing" and referring other people to a product is not
pyramid scam.

Anita Foley

Anita Foley
Publisher, Wealth Happens Ezine


===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:Sharon Bray-McPherson
Subject:Has Anyone Perfected the Pyramid?

Dear Mr. Jaroske,

In response to your comments,

"For what it's worth. People still have the audacity to hide behind
nameless friends and family to claim it is not a racket."

The only friends I have in my downline sir are those that became my
friends AFTER joining our company.  And coming from a family with 13
brothers and sisters the only customer I count among them is one sister
who asked me if she could become a customer AFTER trying some of our
products while a guest in my home.

So you see not all of us are chasing our family and friends, frantically
begging, pleading, and brow-beating them to become customers or join our
opportunity.  I only do what I assume most subscribers of Adland Digest
do, and that's direct people to my website.  The truth about our
products and opportunity written there is what convinces them to become
a customer or distributor.  Not hype - truth - because if I were to
publish anything else I would lose my distributorship.

You also stated,

"Let them forward the proof of earnings to Bogdan. Let them make
outrageous statements online if they can
come up with any."

This, Mr. Jaroske, is the outrageous earnings statement that I make on
my website,

"No, I'm not raking in huge amounts of money - YET - but I'm happier
than I've been in any of my business ventures because I'm involved with
an established company that I believe in, helping others discover the
"Fuller Life", and offering products that I know live up to their

Maybe I should tone it down some.

Sharon Bray-McPherson

Sharon Bray-McPherson
SBM Fuller Brush Distributing


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Cynthia Phillips
Subject:Short URLS

I have two websites that will be renamed once I've rebuilt them if I can
find an online sitebuilder very inexpensive (read that as free).

Anyhow, if you redirect the name how does that work with the meta tags and
keywords?  Do you have to do something special to either the redirect name
or the pages?



===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Cynthia Phillips
Subject:Does any body know anything about TRD Systems, Inc.

Don't know about TRD systems.  However I do know that companies that pay
you based on assembly work very seldom pay.  They get away with it by saying
the work was not up to their quality standards.  Been burned twice.
Would've thought we learned the first time.  Took a second time.



===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:William Jaroske
Subject:Does any body know anything about TRD Systems, Inc.

Hi Kisio,

For what it is. I have to agree with John Olson. It's
nothing more than a simple money making scam. It is
not honorable, not legitimate, and you will be
flushing your $250 down the toilet. but if cracked up
schemes you like. go for it. But take heed before
throwing the money away like that. You may regret it
later on.

William Jaroske



===========C o n t i n u i n g D i s c u s s i o n (3.3)=============
From:Alain Prud'Homme
Subject:Does any body know anything about TRD Systems, Inc.

I personally sent $250 and I received a first kit to assemble.
After spending several hours to perform this task I plugged it in and smoke
came out the tuning button :-(
I found out instructions hard to read and you better be a technician to
succed to do it.
Anyway I gave up and I will kiss goodbye my $250  :-(
About what Mr. John Olson said for the web site on Angelfire I did not pay
attention the first time because I would have run to my delete button too!

Alain Prud'Homme, n.d.

Everything for your health!
Alain Prud'Homme, n.d.


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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
Subject:What makes a GOOD autoresponder?

I do know many people use auto responders for their business.
Personally I have not and I have had big business deals with
health products.
One day a friend of mine introduces me to an auto responder that is
FREE and they pay you for it.  At first I thought it was just
another MLM but it is not an MLM.  But anyway I thought what the
heck I need one and did the Free one, followed their rules,
and next thing I knew I got a check for $35.00 and then I saw that
you can upgrade and get more money.  So I did this and within
the month after upgrading to this auto responder I got a check for
$200. And I did NOT sponsor or sign people up like you have to do
in MLM. I did nothing.  Anyway, I went to their
online form and read all the reports that people where making big
bucks and I mean big.  So, tell me has anyone heard of this
company if you do sign up and like it you have to
use my id number 100103396 and if your wondering why I am telling you
about this if its not important to sign up people or sponsor
someone to make money, it is because you do get a bonus. After
making $12,000 in about  8 months you may not be able to
So, let me know what you think?




===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Adrian Elman
Subject:What makes a GOOD autoresponder?

In response to Cynthia Holmes:

Hi Cynthia,

I would have copied your post and then answered but it was
rather on the long side so Bogdan would have truncated it.

QuickTell's Advanced service has been our flagship until
now. It has more features than any of its competitors and
they are items that marketers actually need as opposed
to gimmicks. It's a shame you didn't give it a try.

With all the hype that has been circulated concerning
LeadLightning I can understand your desire to use their
service. What I find difficult to swallow is the stories that
are being told.

Their site claims that other companies responders are
"watered down" when the reverse is true in many cases.
They also ask "Where else can you get 25 responders
for only $39.95 a month?" I could give a list so long that
Bogdan would edit it! At that price you are unlikely to
find many companies who would not supply unlimited

You may not agree with me but I see LeadLightning
being sold on the basis of its 2 x 15 forced matrix, and
not on the value the product offers. Indeed, you said
yourself that you are happy to be part of it because
you want to earn in the MLM referral program.

Within a few days we will launch our new product which
takes everything we had in QuickTell Advanced and adds
new features that have never been seen. I am not going
to say what they are here because the news will be
released when we launch and not before. What I will tell
you is that $39.95 buys you unlimited responders with
all that LL has and plenty more. We also have an MLM
comp plan which we know will cause quite a stir. Again,
this is being kept under wraps at the moment but I will
tell you that for exactly the same work as you will put
into promoting LL, our plan will pay 3 times more.

You said "What would really be nice is enough fields to
customize who gets the message. Like all the people in
a certain state, city or country."

Both QuickTell Advanced and our new product can do

You also specified:
LOTs of responders, minimum 10 messages each.
Broadcast ability
no limit on leads imported (this raises a lot of issues)
unlimited messages/month"

Again, both our products offer all those. In fact, one of
the prime reasons people come to us is because we
impose no limits on the amount of leads you can import
and send to. In QuickTell Advanced, it is not uncommon
for a client to have 100 to 150 responders (with unlimited
messages), and we have one client with over 2 million in
his subscriber base.

You said:
"Cost: Depends upon whether it has a matrix or referral
program! (LL is $39.95/month). Perhaps have 3 levels of
service. One for beginners with 10 or 15 responders, but
limited customization. Then one with more features, then
the premium with video."

QuickTell Advanced costs $9.95 for a single responder
with no broadcast mailing. $14.95 for the same but with
broadcast mailing. $30 for unlimited responders.

Our new product has only 2 price points but the 2nd one
will not be available until phase II of our launch:
$39.95 for unlimited professional responders.
$49.95 for unlimited multimedia responders.

You also mentioned a desire to have a choice of domain
names. I know that GetResponse offer 19 different domain
names to choose from but QuickTell always fought shy of
this. You see the reason people need those is because
the responder name they want to use has already been
taken by another user. Even with 19 domain names on tap,
I'll bet you can't have a responder called sales, info, support,
or opportunity.

We solved the problem at its crux by allowing our clients
to use their own domain name. That way they can choose
whatever responder they want and be safe in the knowledge
that nobody else has it.

You also asked: "Adrian, do you have a forum for your clients?
LL has one and asks for suggestions from us. Maybe that would
be a good way to perfect your system."

Cynthia, I am happy to tell you that we have always had a
client support forum and it gets used religiously. They tell
us that our system is perfect but we have some surprises
in store for them. QuickTell add an average of 4 new features
every month and yes, we can thank our clients for all their
feedback because it's them that designed our system the
way it is today.

I wish you well with LeadLightning Cynthia but I think that
our new product will soon be the talk of your forum. It's not
too late to change your mind Cynthia.  ;-)

Adrian Elman

Adrian Elman


===========C o n t i n u i n g D i s c u s s i o n (4.3)=============
From:Adrian Elman
Subject:What makes a GOOD autoresponder?

In response to Audra Gehrke:

>>I've been publishing my online ezine for the past
2 years and the most important feature that I find
I need the most is the auto delete bounce addresses.
It's very time consuming doing this manually and
would be a big help in this area.<<

Many autoresponder companies have this feature
but it is not really what you want. Allow me to explain.

One thing people tend to overlook when considering
automatic removal of bounced emails is that there
are loads of people using free email services such
as Yahoo, Hotmail,, etc.

I think that if you look at your subscriber base you
may find you have 50% or more using free web mail

While these allow them to avoid paying for a regular
ISP they do have limitations in the respect of the
amount of mail they can receive. Therefore bounces
due to a full mailbox are all too common. Today their
mailbox may be full but tomorrow that situation could
well be different.

Another thing to be aware of is that occasionally a
server may be down for maintenance or a network
outage ...and that will be solved within a few hours,
yet while it was down it would have caused a bounce.

Do you really want these email addresses removed?

QuickTell solves this problem for you automatically
by resending the mail to the undeliverable address
every 12 hours for 2 complete days. Only after 4
subsequent failed attempts will the system decide
that the address is inavlid and delete it from your
subscriber list.

>>I also think that Unlimited lists and Unlimited subscribers is
very much needed. I've found a lot of ar's raise their prices
as your subscriber base grows. I really don't think this
is fair to publishers. As most of these sites charge $19.99
or more, that should be more than enough to cover their
costs without having to raise prices just because our lists
are growing.<<

Actually you would be surprised. That kind of money will
not be enough to cover their costs and most services that
don't charge extra are actually making a loss on clients
who have large lists. You see, they pay to provide the service
will increase dependent on the amount of bandwidth used.

A dedicated server comes as a package with a certain
amount of bandwidth included. Once they go over that
amount they will either pay in blocks or, if they are lucky,
they will be charged only for the extra used.

Large lists gobble up bandwidth, especially if the mails
are in HTML and contain graphics, sound, movies.

For what it's worth, QuickTell's Advanced service imposes
no limits whatsoever.

>>I also found that sending text messages are better then html
messages due to the fact that some email programs don't
display the html correctly. For publishers who do only web
issues, they are missing a lot of potential customers. More and
more people are reading their issues in their email instead
of going to the websites. We have to remember the time issue.
People never have enough time anymore so email is definitely
the way for publishing in today's world.<<

There was a time when this argument would have been quite
valid but today there are at least 5 autoresponder services
providing combined HTML and plain text in the same mail.
The way it works is that if your email program can read HTML,
only the HTML message will be displayed. If it can't, then only
the plain text message is displayed.

Please take a look at QuickTell Audra. It has all you desire
and a hell of a lot more.


Adrian Elman

Adrian Elman


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Adrian Elman
Subject:Spam has me stumped

In response to Cynthia Holmes:

Dear Nick Bolton of MailWasher fame just released version
2.0 of his brilliant anti-spam program. Being freeware there
is no affiliate program but for what this baby does, who cares!

The program now downloads your mail from multiple email
accounts simultaneously meaning that it's faster than fast.

Deleting the spam and viruses has had an astronomical
speed increase too. The previous version (v 1.33) took
about 40 seconds to delete 100 mails, the new one does
the same in only 5 seconds.

My favorite new feature is the way it bounces mails. You
still have the option of bouncing through your own ISP but
there's a new one that sends them back through the ISP
they came from. That's wicked! It means that the spammer
will be convinced your address is a dead one.

Coming on to services such as BlueBottle and Spam Arrest,
if they require a human to verify himself before the service
will send you your mail, what happens to automated mails
such as:
- autoresponders (you requested)
- receipts from orders you placed
- domain name renewal notifications
and other items which would bounce if your anti-spam service
sent them a reply requesting verification?

You can't add everything to your friendly list because you
won't know when important automated mails are going to
be sent to you.

You guys are welcome to pay for a service that will only
cause you headaches in the long run. I will stick with my
free MailWasher and keep control of my mail.

Adrian Elman


===========C o n t i n u i n g D i s c u s s i o n (7.1)=============
From:John Olson


I don't pretend to know the inner workings of GP and I don't trust anything
that comes out of the WWSN. They have their own view point and nothing can
change that. They color everything to fit what they are so darn sure of.

And don't get so worked up, just because my analogy was closer to the facts
then yours was. In your analogy, Alan owned a boat on credit, and was
sitting on it doing nothing. Not earning just sitting. In my version, he
owns a boat on credit but it's a working boat. Now, he has made mistakes and
taken the hits for them. But the boat is now out of the harbor doing what he
built it to do.

Banks and other institutions that lend money to start ups have every right
to demand their money back or that payments be made on the loan. But what
would happen to their money if the "repo" man came in to take over from Alan
and crew? Not knowing the business or having the dream, they would lose
their shirts. The only hope they have is for Alan to be allowed to build the
business now that it's running. If they take it over, it's over and they
know it.

If someone has a boat or a car that they are behind on, the bank can take it
back and try to resell it to get back some of their loses. But with a
business like GP, it's going to be hard to do that, it's the Internet, there
are no factories, no plants or machinery to take over and resell. It's a
Webiste and relationships and members and contracts. The banks would have to
shut Alan down and come in and take over with a whole new management. Which
would almost surely mean the end of GP. And their investments.

Banks don't like to "repo" things. They lose money that way. Now that GP is
launched and starting to make some money, my guess is they would be willing
to cut Alan some slack and wait and give him some more time to make it work.

New things are being added all the time. Now, members can build their own
forums and earn as people use them. I know things have been slow in coming.
I know about the problems. I know GP has a tough road ahead of them. If Alan
could have launched back in January of 2001 as he said he would, things
would be much different now. But it didn't happen.

GP has launched now. And things are happening on the site. I don't know what
the future holds for GP and the members. It is surely not the program we all
wanted, or at least not yet. There is no doubt it could all end tomorrow.
Anything can happen to any new business and usually does.

I have no illusions that GP will be the Big Money Maker we all hoped it
would in the short run. I have moved on from that notion. But I still think
GP is something special, something that, given enough time will be a great
opportunity for all to be involved with. Something that will approach if not
surpass what we hope it would be. But for that to happen, it is going to
take time, luck and more hard work on the staffs part.

GP is not, or ever should have been thought of as a fast money maker. We
early members could not see that though. Some of us, many of us, put to much
into the dream that was GP. Now with all that has happened and with the site
launched and running, we are seeing that GP, like any other program, is
going to take time and effort to work. It's to bad the way things happened.
But we can't change the past. We can only move forward to the future.

Members need to face the fact that GP is going to take time to grow. It's
not going to happen over night like some of us thought.

Frankly I could care less about the trademark logo stuff. I know there are
still going to be problems for GP to face and deal with. I am being
realistic about GP, I think it's something worth being a part of. I think
it's something that can still grow into a great opportunity. I think it's
going to take time and work. And I still know it can all fold in the blink
of an eye.

But with the launch of the site and the new things being added every few
weeks, I am hopeful GP will make it. I know it can fall, but I am sticking
with them. But I know it's going to be a long haul before it's the Big
Program we all hoped it would be.

But I will say this, to many members put to much faith in GP to be the end
all, be all of their online lives. I have moved on from that opinion. GP can
be great, but it's not the Super Opp it once was. But it's still worth being
a part of.

Take care, Adrian.

John Olson

It's Your Money. It's Your Time.



===========C o n t i n u i n g D i s c u s s i o n (8.1)=============
From:Cynthia Holmes
Subject:Trust But Verify

Jim Rooney Made these comments:
>I'm relatively new to Internet marketing and hope to have my site up
soon.What has saved me from continuing
>to blunder my way along is. and
> Check them out Know the truth or a reasonable
>facsimile thereof.Also  "Trust but Verify". If you are asked to send $$'s
>and don't know what your getting,don't know the name of the company,or

Jim Rooney, good comments. Not to be just a 'Me too' post, I am amazed that
people don't even do some searches on a few different search engines. Look
up the company name, the names of the founders, the names of the top
distributor's you are hearing about, the name of your sponsor. Check out the
industry they are making claims about.

I actually did this before dropping $1000 with Phil Piccolo (He plays a
sweet tune!) and found this:
(It's funny!)

And I still plunked down $1000 bucks (and did not get my money's worth)! So,
while some of those sites may not have all the truth, they could be a red
flag to dig deeper.
Cynthia Holmes

"LOVE What You Market and STICK with it!"


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==============N e w P o s t i n g  (1)=============
Subject:Is Chain E-mail Marketing Effective?

I have been baffled by this question ever since I went online 4 years ago.
And I've found out that it IS effective, especially when you turn it into
an e-book & re-design it according to one's online habits & preferences.
Download my e-book to see for yourself (if you want to, of course):
Have a nice day.




=====================Site Review Request  (1)===============
From:Darrell L. Weaver

I would love to have my site reviewed and hammered to

Thanks and climb high!



Darrell L. Weaver
Pondaray Marketing Director


=====================Site Review Request  (2)===============
From:Richard Miller

Hi, I am a 65 yr. old  retired carpenter and never touched a computer before
2 yrs. ago. Just want to make a little extra money. I would like to have a
site review. I am sure I need more work to make it right. I advertise and
get hits but, no sales.  Thanks for any help.
Richard Miller


=====================Site Review Response  (1)===============
From:Jerry Combs

I would like to publicly thank John Olson for his review of my site in Digest #306 and would like to say that I
appreciate it very much. I have made a couple of small changes but don't
want to overload the main page with anything that will slow the loading
time. There is nothing that turns me off of a page faster than sitting for
what seems like 15 minutes waiting for the page to load. I am working on
making other changes that John suggested but thought the opening of another
page when going to another site would keep the person connected to my site
and be easy to return to my site when finished at the "other" site.
    Anyway I just wanted to Thank John again for a job well done and
appreciate his suggestions.
Jerry Combs

Please let me know if I was able to help or not. I would like to know if my
advice was any place close and just what you found wrong. Thanks.
Please always send the motor model number and make.

Thanks for the mail
Jerry Combs
P.S. In case you're interested in such things, here is the most
effective tool for getting masses of people to visit your website
I have found:

Jerry Combs


=====================Site Review Response  (2)===============
From:John Olson


When I first click into your site, I thought to myself, what a sly fox, he
just wants us all to see and buy some horses. Why else would he want a
review of such a great looking site?

Then I spent sometime going from page to page. And Bob, you sure have some
fine looking horses. But man oh man, do those pages take a long time to
load. So, then I thought maybe this is the kind of thing he wants to hear.
What can you do about all those sweet pictures of your horses? One thing I
thought of would be to remove them as soon as they are sold. I noticed a lot
of sold signs, and that could get some of them off the page and help a
little. Maybe my first mistake was to go to the "For Sale" page, which seems
to have every horse on the ranch on it. That really needed some major time
for all of them to load.

I was thinking that you could split the page up into part one, two, three...
ten. That way we could go from page to page and not have to sit waiting for
all of them to load, then I realized that you had split them up into
different categories. So much for that idea. But maybe just keeping the
pages current and removing the sold horses would help.

Then I clicked on the Awards page................ Is it done loading yet???

I think you could wallpaper the barn with all those awards and still have
more left over for the bedroom in the house. I know you like to show off,
but maybe those could be cut down some or placed on about 6 or 7 different
pages, you know, Awards part I, part II, part III, part......XIII.

Anyway, you've got a great site and it's something to be proud of, and it
shows. If you can find away to make those pages load faster, it might be
even better. Other then that, I can't buy a horse, my wife would kill me...
sorry. Even a miniature horse.

Take care and good luck,

John Olson

It's Your Money. It's Your Time.



=====================Site Review Response  (3)===============
From:John Olson


A lean mean sell-through machine? That's pretty ruff talk for someone who
sells nice soaps and baskets, isn't it?

Well, on with the review. On first look the Home page is nice. Though I
would say something more about who you are and your love of the craft. The
mailing list is good, and the Secure CC thing is a comforting thing to have.
The text links are good too.

Then I started clicking around to the different pages. What a surprise. The
layout had changed, the navigation links were now at the top of the page,
not the side. And the pictures took quite a while to load. I clicked on the
Newsletter page, and when I wanted to go back, surprised again, no link to
the home page or any other page on the site.

So, here is my suggestion. re-do all the pages so they match the Home page
in style and layout. Then add a second set of navigation links on the bottom
of all the pages. It will make things easier on the poor visitor. And if you
can find away to make the pictures load quicker, by all means do it.

Now I get to the 2 different Links pages. The "a-LinkPage" is just fine,
except it is different in layout then the other pages. But the "Links" page
goes to an outside source, meaning it's not hosted on your site. This is a
big no-no as far as the search engines are concerned. Any Links page should
be hosted on your domain, not someone else's.

As for getting more customers once they are on the site, why not offer
something for Free with their first order? Some soap perhaps? Or a small
basket? And here's a thought, can you offer a discount, say 10%, if someone
will recommend your site to their friends through an online form? Might take
some programing though, just an idea. But I think there's a way around it.
If after they fill in the form and click send, with a lot of systems they
are normally taken to a thank you page, on that page, you could give them a
discount coupon code. Interesting idea, what do you think?

Lilli, you have some nice things on your site and you have a good start with
a nice looking Home page, you just need to make the rest of the site look as

I wish you Lots of Luck with it.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (4)===============

Hi John Olson:

Many thanks, John, for allowing me to quote you.  I
did it as you suggested and added your link.
John Olson (Adland Digest-October 2002).
And that's a pretty nice link you gave me.  I really
appreciate it.  And I love your site and the way
it's organized.  Nice work.

Would also like to thank Bogdan Fiedur for making
the site reviews possible.  There's a good article in
the most recent ADLANDS' DIGEST-Vol 1 issue #312
Oct. 16, 2002 called "How to Get and Use Testimonials"
by Angela Wu.  Well worth checking the Archives and
reading it.  It's articles like this that make the ADLANDS'
DIGEST worth reading.

Kind regards,




=====================Site Review Response  (5)===============
From:Pauline Phillips

Tom, what Charly needs is to buy, read and apply the SiteSell eBook,
Make Your Words Sell! Its introductory info can be seen at

I recently bought, read and applied the info to my website.
And most pages are now 10 times better than before! I now
also promote the book there at the above page.

Pauline Phillips

Pauline Phillips


=====================Site Review Response  (6)===============

Hi Lilli. Your site has a lot of potential but I'm guessing that you've only
seen it through one browser maybe Netscape. When viewing your site from my
IE 6 and Aol browsers there are some bad spots. Words overlap in several
places making them impossible to read. You need to view your site from
different browsers so you can see what your potential customers see. Good
luck, Erica

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=====================G u e s t   A r t i c l e   (1)===============
Smashing the Myth of the Press Release
By Bill Stoller

A musician spends years honing his craft.  He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels.  He
gets a contract and becomes rich, famous and adored.

The lesson: demo tapes are the secret of becoming a famous

Wait, you say, the demo tape was just a tool, just his way of
conveying his talent. It's his ability as a musician that got
him the contract and made him famous.

You're right, of course.  He could have become just as famous if
a record executive saw him in person, or heard about him from a
friend, or as a result of a variety of other events.

Which brings us to the press release.

Somehow, the press release has taken on a magical reputation as
the alpha and omega of publicity.  Wanna become rich?  Send out a
press release.  Wanna become famous?  Press release.  Wanna get
on the cover of Newsweek?  Press release.

Publicity "gurus" are springing up all over the Internet touting
the press release as the answer to all marketing ills.  Just
knock out a release, mass e-mail it to journalists, sit back and
wait for Oprah to call.

It's a cruel joke.

Here's the reality:  the press release is no more important to
your potential of scoring free publicity than the demo tape was
to our musician friend.  If he had no talent, if his songs
sounded like garbage, the best recorded demo tape in the world
wouldn't get him signed.  Ditto for the publicity seeker.  If you
don't have a story to tell, your press release is utterly

I'm not knocking the press release -- it's an important tool. But
it's just that: a tool.  It's not the first thing you need to
think about when it comes time to seek publicity.  In fact, it's
one of the last.  And it's not even absolutely necessary (I've
gotten plenty of publicity with just a pitch letter, a quick e-
mail or a phone call).

If you worship at the shrine of the press release, it's time to
rearrange your priorities.  Here, then, are the things that are
MORE important than a press release in generating publicity:

1. A newsworthy story.  This is the equivalent of our musician's
talent.  It's the very basis for your publicity efforts.  Without
it, your press release means nothing.  To learn about how to
develop a newsworthy story, take a look at and scroll down to
"Is my company/website/life really newsworthy?"

2. Learning to think like an editor.  Oh, what an edge you'll
have in scoring publicity over all those press release
worshippers once you learn how to get inside the head of an
editor.  Give an editor what he wants in the way he wants it and
you'll do great.  I've got an entire article on the subject at   Go there now and
absorb it all.  Trust me, it will make a world of difference.

3. Relevance.  Tie in with a news event, make yourself part of a
trend, piggyback on a larger competitor's story, but, by all
means, make your story part of a picture that's bigger than just
your company. Stories that exist in a vacuum quickly run out of

4. Persistence.  Sending out a press release and waiting for
results is lazy and ineffective.  If you really believe in your
story, and you believe that it's right for a particular media
outlet, you need to fight to make it happen.  Call or e-mail the
editor to pitch your story BEFORE sending the release.  If one
editor says no, try somebody else.  If they all say no, come back
at them with a different story angle.

Getting publicity involves so much more than just sending out a
press release.  Treat it as seriously and with as much respect as
our newly minted rock star treats his craft and you'll be well on
your way to success.

About The Author:

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists.  Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses
he's sharing -- for the very first time -- his secrets of scoring
big publicity.  For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:


=====================Joke of the Day   (1)===============

Talking to God
 A man was taking it easy, laying on the grass and
 looking up at the clouds. He was identifying shapes
 when he decided to talk to God.

 "God," he said, "how long is a million years?"

 God answered, "In my frame of reference, it's about
 a minute."

 The man asked, "God, how much is a million dollars?"

 God answered, "To me, it's a penny."

 The man then asked, "God, can I have a penny?"

 God answered, "Sure! Just a minute."

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