A Free subscribed Discussion List
                           of  25,120 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                                      contact at
                      Vol. 1 issue #322  Dec, 08, 2002

=======================POWER TIP=======================

***        PLEASE READ IT.

Do you need traffic to your website?
Do you want to develop customer base?
Do you want to know if your promotions worked?
Do you want to keep in touch with your customers?

If you answered yes to any of the above questions, than we have
solution for you.
Adlandpro provides advertising opportunities for last 6 years and
our revenue doubles each year. We have developed most comprehensive
advertising package for every advertiser. Even if you are new to
advertising,  you will be offered 12 day tutorial on how to best utilize
tools offered for your use.
You will get 4000 free advertising credits on our network if you join
today and 3000 month after month.

Go here to read more and join.

To request our tutorial, send blank message to following email address.

=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  at the top for only $120

Topics in this issue:

Sponsor Message
Word from Publisher
1.From Very Start

C o n t i n u i n g   D i s c u s s i o n s (6)

1.Tired of hype Yipe!
~Jon D. Atwood
~John Olson
~Sandra Brown
~Katheryn Labosky
~Amalia Sotiriadou
~Saundra E. Jackson
~William Jaroske

2.Is a list of cold emails considered Spam?
~John Olson

3.Just Starting Out
~Cathy Wagner

4.Making links, connecting pages
~Kahm S
~Terry Schroeder

5.Spam Issue
~John Yarrow

6.Spam Not As Bad As Pop UPs
~John Yarrow
~Andy Sparks

N e w     P o s t s  (5)

1.Andy Sparks
~Check your ezine to see if it triggers SPAM Filters

2.Adriana Copaceanu

3.Claire Solt
~Telemarketing spam

4.Bettie Williams
~Time Management

5.John Baldwin
~GMT Auto Responder

Site Review Requests   (1)

1.Tim Ogilvie

Site Review Responses   (1)

1.John Olson

G u e s t   A r t i c l e    (1)
1. Click Away Syndrome
By  Bob Osgoodby

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  280 new subscribers who joined list since last mailing.

No word today. Too busy building new advertising solution which will announce
probably in the next digest issue.

Bogdan Fiedur

=================From Very Start=====================
From: Lawrence White Jr

This is the very beginning of my online business.  Actually I started this
the day I got fired from my job the Friday before thanksgiving.

I jumped online and began looking for inexpensive opportunities that would
truly produce and income. I ran into a great number of advertising and am
still today trying to sort this thing out.  Right now I'm close to
two-hundred dollars in the hole and am very frustrated with the whole
internet make money thing.  Yet, I can't go back to the everyday drudge
and grudge of working for someone else only to be let go at their whelm.

So I don't know who will read this or if anyone really cares.  I do know
that my family is depending upon something happening positive that will
replace the income I no longer bring in from the 9-5.

So, if you have a heart wish me luck.  If you feel inclined to help,
either check out my ad in adlandpro or email me with how to's.  Please,
don't send me another email for an opportunity.  I need to get folks to
look at minds and that's the type of info I need.  What are the best free
avenues where I can advertise???




-----------------------Please Support Our Sponsor-------------------------

                           New :-) Fun , Interactive and popular MLM Site.

Several income possibilities.
Casino,Sweepstakers8,Members StockMarket etc.
Offshore Debit Card.
7.2 Mill Dollars Invested in this Company.
Leaders needed worldwide.
More Info :

=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  here for  only $50

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Jon D. Atwood
Subject:Tired of hype Yipe!


My best suggestion to you....

Develop your OWN product based on what you know and love.  It might take
you 6 months or 6 years to find your niche, but once you do, the sky is
the limit!

I started dabbling in the Internet Marketing World back in 98/99.  (Adland
is one of the FEW places that has managed to keep my attention the entire
time  ;-)

I got burned quite a few times over the years.  It hurt, but I got back on
the horse and kept riding...

GIVE UP on the "downline clubs", "get rich quick schemes", etc.  99% are
destined to fail in that market.

Every now and then a newbie stumbles on a clever way to recruit and is
successful with those programs but unfortunately the odds are against that
happening for almost ALL of us.

I wandered around and was partially successful at a few programs until I
met my partner 14 months ago.  In a little over a year, we've gone from $0
to a 6 figure income with a little creativity and maybe a bunch of luck

Our first success was in the Safelist market ( ).
Safelists weren't very successful for most people as there was no
incentive for people to actually open and read the emails.  My partner and
I came up with an incentive based safelist that has become the TOP
safelist and ranks in the top 5,000 websites in the world according to
Alexa.  (We're even beating AdlandPRO at this point  ;-)

We achieved this success by finding a niche in an already existing market.

If you're serious about making money online Rebecca, spend a few hours (or
days) of quiet time thinking about what direction you'd like to head with
your internet business.  Maybe you'd do well selling on Ebay.  Maybe you'd
do well as a Dating site Guru (wait, we already have one of those...).
Whatever it is you choose, make sure it's something you enjoy.  If choose
something you DON'T enjoy, you won't end up withstanding the test of time.

Once you've chosen your path, take another day and think about how things
are being done along that path, and HOW YOU could make it better.
Continue along these lines until you've come up with YOUR "product".

IMHO, this is the only way that the majority of us can achieve online

BTW, I owe MUCH of my success to people like Bogdan.  He and many others
have helped me out greatly along the way.  Thanks again Bogdan!

Warm Regards,
Jon D. Atwood
What's the Best Kept Secret In Website Promotion?


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:John Olson
Subject:Tired of hype Yipe!


>I'm so tired of these so called business opportunities telling me that I
>can join free and make money and build a downline free and get all these
>emails saying so and so has joined and they load up my email until it
>shuts it down then they say upgrade to get paid and you have to have a
>credit card to do it. I'm just going to stick to chat rooms and message
>boards and advice from great places like adland pro to get my downline
>built. No more of these fly by nighters. Does anyone have any good

I have one very good suggestion for you. Don't join anything that markets
it's self that way. I can't think of a program that does this kind of
thing that is anything other then a headache. I could name a few but I
think we all know what they are.

Free to join and money too, is a myth. If you want a business online and
you want to make money at it, you are going to have to spend money. I know
there are free programs that you can join and market, but there are still
products or services to buy otherwise no one could be paid. So, you are
going to have to spend money on promotion if nothing else.

Find a good program that offers something you want or need or will use and
start marketing it. I will let someone else suggest places to advertise.
But I will say this, what you are advertising will dictate where you will
get the best results.

But for lack of any other advice, I would suggest paid ads in the right
E-zines. In other words, find E-zines that you can target people with
whatever it is you are marketing.

I wish you luck, but stay away from those pie in the freebie sky things.

John Olson

It's Your Money. It's Your Time.



===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Sandra Brown
Subject:Tired of hype Yipe!

I agree Rebecca that a lot of the free to join and make money is a bunch
of hype.
No is going to build a downline for you if there are no benefits for that
If there is no money going into a pot, how can any be paid out?
I have found that all free downline building clubs will eventually require
you to upgrade into another program that is under the free to join
I have found a couple that have a second program that is very inexpensive
to be a member and you do actually make some money.

Sandra Brown


===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:Katheryn Labosky
Subject:Tired of hype Yipe!

Hi Rebecca,

I'm writing to perhaps help you distinguish between
programs that are nothing more than "hype" and those that
are a "legitimate" business opportunity with potential.

I do publish a monthly newsletter for our "dedicated
readers" as opposed to "subscribers", and most if not
all belong to affiliate and reseller programs.  In each
newsletter there is a section called, "Try It Before
You Buy It", in which my company and I sign-up for and
work one affiliate program or reseller program each
month, work it, and then "rate" it for our clients.

Because of all the research we have done on various
programs, this past month I did include an article
on how to distinguish at first glance if a program is
really legitimate or not.  In other words, a well-
rounded, "no hype" type of program with distinct

The article was quite long, but I will give you a summary
of what was said in it.  This was written after a lot
of research into programs, their make-ups and also the
guidelines set by Attorneys Generals in various states
across the US.

Here then, condensed for you, are a few questions you
need to ask yourself when considering the joining of
any program out there, whether it is MLM, affiliate, or

1.  Does the program make at least 75% of its sales from
retail sales?  This is the most important guideline, in
my humble opinion.  If the company makes more of its
sales from its members, then this company is engaging in
what is known as "frontloading" or "product loading", in
which each member is required to purchase the same
amount of product each month, regardless of the
amount of sales they have made each month and whether
or not the member can afford it.  Most good programs do
have a "sign-up" fee and this is not what I am referring
to.  I am referring to the programs that exist simply
from sales to their members.  Any good program will
expect and encourage most of the sales to be made to
consumers, or "retail" sales, not by their members.

2.  Does the name reflect the "product" you will be
selling, or does it reflect the sale of the "dream" of
making money?  Any good company will want the name to
reflect the "product", not some abstract verbiage that
refers to "money".  I mean, look in the phone book.  A
plumbing company would invariably be named "XYZ Plumbing",
not "Golden Child Money Makers" (all names are my
imagination here).  You get my drift.

3.  Is there a real physical address, with a real physical
presence?  Any real company will have real people that
you can contact for advice (not hype), twenty-four
hours a day, either by phone or email.  Watch out for the
ones that shout, "Code Red", when you call, and other
equally "goofy" approaches (I've had this happen).  These
companies are using what I call, "Rah-Rah Tactics",
and should be avoided as they are trying to
quickly "pull" you in with these tactics.  Any company
that shrouds itself in any veil of "anonymity" is hiding
behind the company and your chances of success with this
will be diminished by their inaccessibility to you.

4.  Finally, is there an actual product?  Selling "know-
how" on how to successfully "replicate" a letter and get
others to "join and replicate" is not a product.  Its
a chain letter or other pyramid scheme.

Well, there you have it, Rebecca.  Feel free to ask me
any questions if you have them and I'll respond.

Hope this all helped!

Katheryn Labosky
"The Reluctant Entrepreneur"
Owner: KLR Marketing Services/Written Solutions


===========C o n t i n u i n g D i s c u s s i o n (1.5)=============
From:Amalia Sotiriadou
Subject:Tired of hype Yipe!

Hi Rebecca :) I too am tired of hype and so are a lot of people, but you
know something? Their purchasing preference don't reflect that. I
advertise a site that says, "hey, you have to work to be successful. pay a
little something, but we WILL help you succeed" and I have no takers. I
advertise another site that says "I'll give you everything for free, you
do no work and you'll make a mint in 10 days" and I get 20 signups
overnight, although the second ad is a pure lie and the site will probably
disappear in 2 months. People WANT the free, the easy, the get-rich-quick.
The question is, do YOU want such people in YOUR team? Basically, what it
comes down to is having the best of both worlds. Yes, DO have freebies, do
have a little hype, but for one reason only: to get people to sign up to
your mailing list, ezine, newsletter or whatnot. Once you have their
attention you can start to win their trust bit by bit until they are ready
to commit. Just like in "real life", so in the internet, trust is hard to
win and you must PROVE yourself to be trustworthy before someone will
commit time and money to your cause. If you can work the boards and
chartrooms, that's great. The point in all this exercise is to get your
message out, but what happens from there on is the interesting part with
its own rewards and perils.



-----------------------Please Support Our Sponsor-------------------------

** Internet Marketing Campaign
Free gift of value  $25.95 for just visiting our site.

Launch your own marketing campaign online! Free trial,no obligation.
Famed FFA NET site as featured on TV/Radio.Visit us at:

=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  here for  only $40

===========C o n t i n u i n g D i s c u s s i o n (1.6)=============
From:Saundra E. Jackson
Subject:Tired of hype Yipe!

Rebecca. I agree with you. There is so much hype and not enough follow

And the biggest hype is from the "internet gurus".  According to them if
you continue to buy what they offer you will be successful.  Try to do a
joint venture with one of them based on their e-book information.  You
won't hear from them. It seems that everyone has a me mentality and that
will never work.  You must always be looking for more and more people
because you don't support the people you market to.

If you need a  place to advertise.  Try here

Need Unlimited local &
long distance calling


===========C o n t i n u i n g D i s c u s s i o n (1.7)=============
From:William Jaroske
Subject:Tired of hype Yipe!

Hello subscribers,

With all the gobble goop of internet opportunities today. It is easy for
most to get conned into unrealistic programs. The one that involve
outrageous hype stories get the most fan fare, and can be a money pit to
begin with. Believe me, they use incredible sales tactics as lures.

The things to do.

Beware of those who blast entire industries without justification.

don't let them trick you into far fetch schemes or concepts.

Never befriend dream stealers and doubters.

Avoid those who put their eggs all in one basket and never  work more than
one plan.

Out of all the forums, news sources, discussion lists, and online
advertising. People lack the ambition to do research on the opportunities.
Even make the effort to promote them.

Bottom line. We must stay clear of shoddy marketing, mediocre programs,
and those who give seal of approvals an the above stated.

We should be involve in businesses opportunities that give the right
training, with the right know how, and a positive mission the succeed in
the long run. Not many are willing to do that.

I have found ways to get traffic to my site with out paying any money on
advertising. I am involved with worthwhile internet programs that are
proven concepts. The one you really look into is C.C.I.

The most effective way I get traffic without spending a dime is through
traffic exchanges. Come People, make a difference in someone's life.

William Jaroske

Worthwhile internet opportunities, FREE Traffic resources, and much more.


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:John Olson
Subject:Is a list of cold emails considered Spam?


You write asking if it would be Spam if you send out a one time mailing to
the several thousand E-mail addresses you purchased so you can hopefully
sell your time share in Gatlinburg, TN. The short answer in my opinion is

Most likely the people on the other end of those E-mails never gave
permission for their addresses to be sold. And many of them will have
changed, so you will get a lot of bounces. If you do send to these people,
then I would make sure they know it is a one time mailing and something
about how you got their address.

Then I would lay out what you have to offer and give them some way to
contact you if they want more information. But the chances of getting
something positive back or even a sale would be slim at best. I would
think that most of these addresses are to people who market, and not
people looking for a time share.

Here is a better idea for you. Why not post the property on E-bay. Put it
up for auction and see what happens. At least then you would have targeted
people looking at what you have to offer. I am not sure how E-bay works,
but I think it would be a better way to go then to mail blind to thousands
of mostly uninterested people.

Just a thought, I wish you Lots of Luck.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Cathy Wagner
Subject:Just Starting Out


No matter what kind of site you have and no matter what your product is,
here is a resource that can help you:

I made this site and it is designed to help every internet business person
learn the ropes of marketing online without risk. Free Members receive an
excellent overview of the various online marketing methods through my free
e-book, Anyone Can Have a Business On-line, along with recommendations for
what I have found to be the most effective free advertising services.

Once you feel more confident of your marketing ability, I also provide a
Paid Membership that offers a list of marketing tips, tools and
recommendations that is unmatched by any other single site. I've got stuff
most marketers have never even heard of!

Don't fall for hype and false promises, do and learn as much as you can
for free. Good Luck!

Have a Profitable Day,

Cathy Wagner

If you can get it for FREE, we'll show you where!
If you HAVE to pay, use our recommendations to
get the MOST for your money!



===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Kahm S
Subject:Making links, connecting pages


Connecting your pages is simple using HTML code:

<a href=""> Click Here   </a>

<a href="put in your domain here PLUS the name of the document for access
after the FORWARD SLASH> Access for Link </a>


<a href=">

<a href=">

Clay, if you would like more detailed information, please contact me
directly and I will work with you free of charge.

A Great Little Co!



===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Terry Schroeder
Subject:Making links, connecting pages

This is in response to Clay Atkinson and his request for website design

If you join my free safelist, there is a members area inside with all the
html and website design help you will ever need. I would just give you the
link, but it is accessible through the safelist. It's totally free, I
still use these resources when I run into something I have trouble with

You can sign up here:

Good luck!  -- Terry Schroeder


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:John Yarrow
Subject:Spam Issue

Hi all, just another comment on the spam issue I could not help to respond
to.  In letter #320 Oliver Jackson states:

"At&t doesn't say "I own this company so you can`t advertise to my
    Your electric company doesn't say "you have to turn my electricity off
if you sell after dark and profit from it"
    The US post office has been doing it for How long now?
    If the post office couldn`t send mass advertising,what would a stamp
cost everyone?"  end of quote.

First of all let me state I do agree with Oliver regarding the fact that
legislation and complaining to the authorities is not the
answers.  I do however agree that spam is a problem.  I believe that there
are tools here that we have discussed and education
issues that would make spam a manageable issue without passing laws and
without shutting down innocent members of the web
community with the hysteria.

With that said I do not see where the examples Oliver uses makes any

Of course At&t doesn't say "I own this company so you can`t advertise to
my subscribers", that is just plain silly, however they
will not sell you there subscriber list and according to THERE terms and
conditions the use of unsolicited e-mails is prohibited.
You can however pay for advertising on there site.

I wont even comment on the electric issue other then to say it does not
even have any relevance to the issue of spam.

As far as the post office is concerned the advertisers there have to pay
for postage to send mail and pay for the paper printing
and so on so how does that compare.  I guess we could charge a  fee for
e-mail then.

The real problem with e-mail is, as far a spam goes, is it is free so
there are no financial limits to how many you can send.  If
somebody is falsely using headers and directing you to an 800 number with
a recording or sending you to a free web site that
changes every few days then they obviously know it is not an accepted way
of advertising, kind of  like if you rob a bank you
use a mask to keep from getting recognized.

Before the e-mail issue was a problem the same thing happened with fax
transmissions and there were laws passed to regulate
its use and provide a legal way to be removed from the senders list.  The
issue is we the consumer pay in bandwidth, like the
paper in the fax machine, for things we did not request and the sender
spends almost nothing, so we pay for advertising we did
not want, thus this argument.

The number one way to fight spam and I think we all know this is
education, tools and just plain never ever ever responding or
buying anything that has been spammed to you.  This may not be as rewarding
as having somebody's isp cancelled however you
fight fire with water not flames!

And no Oliver I NEVER SPAM!

John Yarrow

John Yarrow


===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:John Yarrow
Subject:Spam Not As Bad As Pop UPs

You know Jack, I was interested in what you were saying until the very end
when you state:

"My humble opinion, but I'm right and I don't care what anyone else
so spare me your replies."

You say you are humble "BUT" your right and don't care what anyone else

Why are you writing to this letter then?

Just my humble opinion.

John Yarrow

John Yarrow


===========C o n t i n u i n g D i s c u s s i o n (6.2)=============
From:Andy Sparks
Subject:Spam Not As Bad As Pop UPs

RE: Jack Browder

My humble opinion, but I'm right and I don't care what anyone else thinks,
so spare me your replies.

Hey, Robert, this guy might be alright.  He isn't afraid to take a stand.

Andy Sparks


-----------------------Please Support Our Sponsor-------------------------

                 The Grass is Greener at
                                Make Money 24/7
                               No skill required
                                No Competition
            Get your Own Online Country Club for $295
          60 million people play online games every day
                No inventory or monthly requirements
                        Unlimited income potential
                           Want to know more?

Click Ball #5
Call Saundra 301-203-8099


=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  here for  only $35

==============N e w P o s t i n g  (1)=============
From:Andy Sparks
Subject:Check your ezine to see if it triggers SPAM Filters

Dr. Ken has done it again.  He has taken apart the Spam Assassin program
and built a checker so you can see if SPAM Assassin is deleting your ezine
before it hits your subscriber's inbox.

It is completely free.  Just send your ezine to  IMPORTANT!, for the test to work, you must
add the word TEST in uppercase letters to the beginning of your ezine's
subject line.

So it you ezine's subject is Farm Tractor Update, you would send it with
the subject line TEST Farm Tractor Update.  You will receive an email
telling you how your ezine or any email fares against SPAM Assassin.

The reason you have to add the word TEST to the front of your subject line
is simple.  This email address,, will get harvested from the web, but they
won't know to add the word TEST to the subject line.  Any email that shows
up without the word TEST gets automatically deleted.

Andy Sparks


Best Tools on the Internet, many are free.


==============N e w P o s t i n g  (2)=============
From:Adriana Copaceanu

I know a lot of you here on the list use I would like to
find out more about this program: I read all the information on their
site, and it sounds like a very good investment, but there are some
questions that were not answered by their FAQ, and I want to hear what
others have to say about it.

Can you work on an existing site with this program? Or do you have to get
a new domain when you buy the program?

If you have multiple sites, do you need to purchase several packages? Can
you use the same package for all your sites?

How many emails can you send with their ezine program? I have about 2000
subscribers: could I still use it? Or do I have to pay extra?

Is it easy to learn/use?

Well, that's all I can think of for now, but if you know of anything else
I should be aware before I make my decision, I would love to hear it.

Thank you.

Adriana Copaceanu

Adriana Copaceanu, ABC Gifts and Baskets
Remember them, so they'll remember you.
Toll Free 866-740-8678


==============N e w P o s t i n g  (3)=============
From:Claire Solt
Subject:Telemarketing spam

I can't resist, especially since I got a call from a telemarketing
computer while I was reading this. It rings my phone a couple of times a
day, when I answer, it drops the call, (hangs up), because they do not
have someone available\ to talk to me. Also, telemarketing is lucrative
enough to pay for the call. some is inbound on 800 numbers. It's like
online marketing, though, in the sense that you can lose your shirt, if
you are not very careful. Marketing is a science based on statistics. You
do it best when you know what the numbers are.

Claire Solt

Knowledge is Power Learn Online Marketing NOW
Granny is a Marketing and Training Pro Learn Principles and Programs to
get 900 Hits/Day Systematically. CLICK NOW


==============N e w P o s t i n g  (4)=============
From:Bettie Williams
Subject:Time Management

New to net marketing. How do you organize,automate,synthesize all of the
information--advertising your affiliate programs?

Glued to my console!!


==============N e w P o s t i n g  (5)=============
From:John Baldwin
Subject:GMT Auto Responder

Hello Everyone,

I am a new member to this forum.

I have a question concerning a free autoresponder program. They call them
selves gmt, meaning get moving today. You can join for free, so I did. The
big thing here is they pay you to use their product. How can any company
afford to pay you especially when you join for free. How can they expect
to stay in business for very long?

Best Regards,
John Baldwin

# 100188356


=====================Site Review Request  (1)===============
From:Tim Ogilvie

Hey there, I'm Tim, I am relatively new to the online businesses but I am
an accomplished salesperson.

please check out my site and give some feed back on how I can grow and
really make this work


Tim, the small town guy with big city dreams


=====================Site Review Response  (1)===============
From:John Olson


Well, you have a nice clean doorway page to your free ISP service. Very
simple and that is good. It's on a free Website, and that is bad. But you
have to start somewhere.

You say you have gotten lots of hits but no sign ups. Well, as of my
viewing, 342 hits have come into that page, according to your counter.
That is not lots of hits on an Internet of Millions.

Now, I am not going to review the program and what it offers. I am going
to stick with your little site. So, you might want to include a little
about who "Jan" is. Also, stick in a couple of testimonials if you have
any. That could help.

Also, there might be a problem with where the hits are coming from. If
they are outside the USA, you lower your chances of sign ups, because you
are offering a service that is only in the USA as far as I can see.
Someone from Mexico or Europe is not someone you want to waste hits on.
So, check where those hits are coming from and target them better if you

An other problem might be the whole free ISP thing. There use to be a lot
of them, all supported by advertising. Almost all of them died. People
were left hanging. And that could leave a bad taste in their mouths.

It would be interesting to know how many have clicked over to the company
site. That would be one way of knowing if it's the doorway site, or the
program it's self that is turning them off. When they find out they will
have to sign up for things like Credit Cards to keep the service they may
well kiss the site good by. In that case, it's the service and not the
doorway page.

I wish you well with this, but I think you need to target your traffic
better. And a real domain and site host couldn't hurt. Though for just
this one page, it might be over kill.

Take care,

John Olson

It's Your Money. It's Your Time.


-----------------------Please Support Our Sponsor-------------------------

Learn the SECRETS the BIG HITTERS use to become super successful and don't want
YOU to learn, before they BAN this from the net! Get MILLIONS of hits without
paying a dime in advertising!!


=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  here for  only $30

=====================G u e s t   A r t i c l e   (1)===============
 Click Away Syndrome
By Bob Osgoodby

We see literally hundreds of ads every week that arrive by email,
are published in Ezines we subscribe to, or possibly banner ads
on web sites. Most of them fit into the "click away" category
and are not even read. Every now and then however, one gets our
attention and we visit their web site, or request further
information by email.

First, let's examine the "click away" varieties. The best shot
for a "click away" is sending multiple offers (unsolicited
commercial email) advertising the same thing.  Face it - if we
didn't "bite" on the old scam of earning millions to help get
money out of a South African country, the odds are we won't now.
Sending the same or similar messages every day will get them
automatically filtered out or simply deleted.

While email marketing may well be the marketing tool of the
future, until it is brought under control and the scamsters
brought to task, it has a long way to go. Many people don't mind
receiving offers via email, but many others place spam in the
same genre as the telemarketer that always calls just when you
sit down for dinner.

Predictable subject lines are usually the give away. I really do
know if I asked for information about something, and when I
didn't and receive one that says "Here is the Information You
Requested", it immediately hits the circular bin. In point of
fact, people who receive large amounts of spam have made the
automatic deletion of spam into an art form.

While banner ads are heavily hyped they are easily ignored. I
personally can't remember the last time I did click on one, but
from the consumer's perspective, they are a step above the email
spam. At least the advertiser is giving you the option to go to
their web site or not. There is a variation however that fits
into the "pain in the neck" variety. These are the "pop-up" ads
that appear when you are at a web site. You then have to close
the window that pops up, before you can continue viewing the
site. When this starts to happen, I normally close both.

Personally I take great umbrage with AOL's policy of putting an
ad on the opening page every time I want to use their service.
We join an ISP for Internet Access and pay a monthly fee for
that service. We shouldn't have ads in our face every time we
try to use it.

Ezine advertising is another form, but that can also be misused.
If I subscribe to a publication, I don't mind seeing ads as that
is the financial support required to meet the expenses of the
publication. Thinly disguised articles however, which are
actually ads and have little or no content are a misuse, and fall
into the spam category.

If you are considering advertising in a publication, how do they
group their ads. If they are in a separate mailing with the
content in "Part 1" and the ads in "Part 2" you are probably
wasting your money. People quickly scan "Part 1" for the content
and then delete "Part 2" without even opening it. If there are
multiple ads in a row, one after the other, you are also probably
wasting your money as people tend to simply skip past them.

OK - let's say you find an ezine that does it correctly, you must
have an ad that gets the readers attention. This takes time to
develop and usually your best bet is to test several ads in the
same publication, and track the response rate. It doesn't
normally pay to compare response rates in different publications
with different ads in each. The demographics of the subscribers
are different and what may pull in one, may not in another.

How do you track the response rate? Well, there are basically
three ways that this can be done. The easiest way is to use a
different email address for each ad. Anything you receive at
that address, came from a specific ad. If you only have one
email address to track them, you can use a specialized address
such as: with a
different subject for each ad. Another way, if you own your own
web site is to have a different "home page" for each ad you wish
to track. These are basically "mirror" pages with a different
URL - any hits you receive there came from a specific ad.

Once you find an ad that works in one publication, try it in
another. Before you know it, you will have an ad program
that will not suffer from the automatic "Click Away Syndrome".

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at:


=====================Joke of the Day   (1)===============

"What's your father's occupation?" asked the teacher on the
first day of the new academic year.

"He's a magician, Ma'am," said the new boy.

"How interesting. What's his favorite trick?"

"He saws people in half."

"Gosh! Now, next question. Any brothers or sisters?"

"One half brother and two half sisters."

Let's hear from you......

This message is from the Adland Digest mailing list.
To post to this list, go here
To Subscribe: send blank  mail message to

To view previous issues go to

To sponsor digest go to

Who do you know that could benefit from this mailing?
Please forward this email to your interested associates.
Thank you!