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                     on web marketing and promotion
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                      Vol. 1 issue #329  Jan, 27, 2003

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Topics in this issue:

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Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (5)

1.E.mail marketing
~Steve Pronger
~John Olson
~Van C. Johnson

2.Advertising Problems
~Claire Solt
~Katheryn Labosky

~John Olson
~John Olson

4.Never ever pay again for website promotion
~John Olson

5.No Traffic
~Natalie Bodrova

N e w     P o s t s  (4)

1.Andy Sparks
~Katheryn Labosky's review of mlm site

2.Chris Raynor
~How to offer a download?

~What Are You Doing As An Ezine Publisher?

4.Rebecca Beasley
~More Traffic Please!!!

Site Review Requests   (1)

1.Bruce Kerr

Site Review Responses   (3)

1.Cheryl A. Crossan

2.John Olson

3.John Olson
~Robert Lee Subject:

G u e s t   A r t i c l e    (1)
By Tom Falco

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  450 new subscribers who joined list since last mailing.


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pleasant surprise especially since I didn't expect it for another week.

Thanks Again
Jerry Cofield


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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Steve Pronger
Subject:E.mail marketing

Ned Naylor writes

>Can anyone advise me on the legal aspects of list compilation by trawling
>of sites for e.mail addresses to market to.


No, of course there is no protocol to give regard to.  Webmasters put
email addresses on their sites specifically for the purpose of being
"trawled" so we can be sent tons of uninvited and unwanted crap every day.
We love it. I mean, running our own business is so boring. We'd much
rather hear about your wonderful business opp. You've struck on a winning
formula there man. Go for it.

Steve Pronger

Steve Pronger Web Design
Don't just build a web site - build a web BUSINESS!


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:John Olson
Subject:E.mail marketing


You write:

>Can anyone advise me on the legal aspects of list compilation by trawling
of sites for e.mail addresses to market to.<

I get this kind of thing all the time. Either from people doing what you
are thinking of doing or from people who have seen my ads.

Ned, this is Spam. Do Not Do It. I guarantee, most of us will delete your
mail and some might report you either to your ISP or to the program you
are promoting. It's a fast way to loose everything you are working for.

Sending people unasked for mail is Wrong. If you really want to do
something like this, you might just try building a relationship with the
person. After visiting their site, drop them a line and compliment them on
it. Give them your thoughts on the site and what they have on it. Ask real
questions and reply to the answers without making any offers.

After a while you might ask them to take a look at something you are in
and ask them for their opinion. Do Not ask them to sign up or give them a
sales pitch. Build a relationship with them, but never just send them your
offer. If they look it over and reply back to you with their thoughts, but
don't show any interest in joining it, thank them for their time and move
on. Though you might just want to keep in touch with them, as building
relationships is what Network Marketing is all about.

To do it right will take lots of time and patience.

And forget about using those silly disclaimers about, This E-mail is sent
in accords with.... bla... bla... bla...

This does not protect you from Spam complaints. In fact for some it is a
sure sign you are Spamming them. Offering an opt out is also no

The only way you can E-mail people with your offers legally, is to have
their permission first.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Van C. Johnson
Subject:E.mail marketing

Hi Ned,

I don't think there's anything illegal, to use your words, in "list
compilation by trawling
of sites for e.mail addresses to market to."  If you are thinking of this
as an "opt-in" list you could have problems.  It is disingenuous to think
someone can opt-out of what they didn't voluntarily opt-in.  What I mean
is if you are considering sending emails to the same address about the
same product, you would legally be considered spamming.

It is not illegal to send a one-time mailing to an address provided you
are using a valid email address (no forged headers) and a valid email adr.
(not phony)
for "remove" in your disclaimer.  I can't 'bold' my words, so please note:
"a one-time mailing".

Your method may or may not be an efficient use of your time, depending
upon the product you are promoting.  I don't do mass mailings.  I do
(maybe once a month) send out a large number to adrs. I have collected and
filed in folder called 'Junk'.  I consider this a relatively "safe list"
as it's adrs. of people who have recently spammed me.  It's worth my time
to collect them because one product I promote (Project 21) attracts new
users.  Many of these spammers are new users who just sign up to an
affiliate program, get a form letter, and start sending to an address with
a ton of Cc's.  I sometimes get responses this way.

Hope this helps,

Van C. Johnson



===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Claire Solt
Subject:Advertising Problems

I would like to reinforce what Holly said about the value of honest,
straightforward advertising.

I don't think that many people understand what they are doing very well
when it comes to advertising to generate hits and leads.

A good, straight-forward title or headline targets the audience. And it
sends your prospect to your website for the first time.

Now, how much sense does it make to throw those prospects away? None.

Follow up with even more targeted headline that outline the major benefits
to the customer. Now you have a chance to educate your reluctant prospects
and earn their trust. Use an autoresponder sequence to do this.

This system also qualifies prospects. They will opt-out, if they are not
really that interested. Frankly, you want them to opt-out. Ultimately, you
will end up with very qualified leads and sales.

If spammers understood how to target and qualify, they would not be
bludgeoning everyone with tons of email. Many people generate a lot more
leads than they can ever process, because they don't know what they are

There are loose leads and tight leads. A funnel is used as an image of
something that takes a batch of loose leads and qualifies them. Running a
headline like "Find out What Everyone is Talking About" generates the most
responses because it is very general."

It will produce a few sales. Following up with straight forward headlines
stating major benefits will find those who were interested but wanted or
needed more information. These headlines produce tight leads and more

I prefer to use a pretty tight headline all of the time. I am interested
in attracting people who want to learn internet marketing, only. I see no
reason to attract those who are wanting to buy Viagra or porn too.

Many internet marketers are trying to mine gold with a jackhammer, when
laser precision is called for. They are generating a lot more leads than
they can process.

Hope this helps!

Claire Solt PhD

Knowledge Is Power Learn Online Marketing NOW
Granny is a Marketing and Training Pro Learn
to Get 900 Hits/Day and 20 Signups/mo Systematically


===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Katheryn Labosky
Subject:Advertising Problems

Hi Holly.  You said in your reply last week to this discussion that you
liked the comment about "free ads", and "how they will pull if enough are
placed, consistently and in quantity", and I appreciate that, as I was one
that said it.

I guess with any advertising, the "rule of ten" still applies, no matter
what it is.  You get a consistently depreciating number using that rule.
In other words, if you place 1000 ads, 100 individuals will reply, 10 will
join or buy, and only 1 will become a top recruiter, seller, or buyer.
Its always been that way in any type of marketing, and most others out
there don't appreciate the time and effort it takes to get responses and
to make a business function.

I agree with you on the "free mail" as that is junk that no one reads,
however.  I still believe wholeheartedly in the "free ads" though, as you
can post almost anywhere and can effectively "test" your market, and your
response rate this way.  Most individuals, because of the dirth of
information available on the net, have no clue what will be effective in
the beginning, and of course, for each business it will be different, as
each product or service has a different audience.  So I always suggest
that new "people" on the net, start with the free ads, not the free mails.
I also suggest forum postings, discussion lists, and ezine discussions, as
this is a good way to not only get yourself "seen" but to also effectively
"see" what others are experiencing and doing.  A lot of people waste a lot
of money advertising in places where they have not tested it, and where
their product or service does not lend itself well, and so I will always
stick by my "free ad theory" especially in the case of beginners.  Without
knowing a market, you don't always "get what you pay for", and advertising
in the wrong places can lend itself to much frustration and loss of
advertising dollars.


Katheryn Labosky

Owner: KLR Marketing Services/Written Solutions
"The Reluctant Entrepreneur"


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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:John Olson


You quoted me in the last issue from an older Adland # 324:

>>John Olson said.

"If you send out 100 emails a month they will pay you"

Well John, isn't this spamming. I really am fascinated by these people so
purpose is to join and defend programs that are deemed scams.<<

Where in what I said do you get the idea that I am promoting Spamming
people? I never said how the fools who join GMT should or would get the
addresses to send out 100 E-mails a month. I did say this back in # 324:

>>I even remember being told that they will help you get those 100 mailed
out to people on their lists<<

Did you read what else I said about this so called opportunity?

>>It is again only my opinion, but at some point this Freight Train will
come to a sorry end, sorry for the Newest Members who will be out a Lot
of Money. Not so for those at the Top who will make out like bandits.
And in my opinion, that is what they are, Bandits<<

Then you quoted someone else and followed up with something completely
off the mark:

>>Wilfred Klingsat said.

"I would agree with John on the GMT. I joined, paid $199"

I take it your the kind of person that when standing on a bridge with a
friend. Your friend jumps off the bridge. You would do the same thing.<<

You are making it sound like I was endorsing GMT. What were you doing when
you read what I have written about this program? Did you bother to read
what else Wilfred had to say in Adland # 325?

>>I would agree with John on the GMT. I joined, paid $199 and I went to a
meeting they had in Phoenix two months later. I have got back one check
for $55 so far and I think the same way John does and have always thought
it was just a pyramid scheme.  Autorepsonders, what is new or different
about them? Nothing in my opinion everyone has them, you can get them for
free, everysite you sign up for will give you them, you just write the
script. At GMT they write the script -- and they take your money! <<

As for my comment that if a free member sends out 100 E-mails a month
through their GMT AR, that they will be paid, that is based on private and
public statements made by members who have been paid. But I went on to say

>>Yes, you can join for free, and if you send out 100 E-mails a month they
will pay you, I even remember being told that they will help you get those
mailed out to people on their lists. Great you say, I can make money and
not do
much of anything.

Sure that's great for now, but listen up to what these people are doing
and what is really happening with members around the World who are joining

Large Meetings are being held, all over. At these meetings, people are not
just joining for Free, they are paying Hundreds of Dollars so they don't
to do anything. When you upgrade to a paying member, which is in the
neighborhood of $200.00, you don't have to send out any mailings. And GMT
sends you money on a regular schedule, the amounts getting larger with

I have talked with people who have spent Many Hundreds of Dollars on this
for not only themselves but their Family Members too. All in the belief
the money will come rolling in and be worth the cost. It is an investment

But is an investment in a scheme that I believe is doomed to fail or be
shut down. The people at these meetings have no idea going in what an
Autoresponder is, or why they would need one. Oh, they all will
rationalize it
now as something they can use, but in reality, they are only buying this
with the
promise that they will be making Money hand over fist in a short time for
doing nothing but paying their $200.00 dollars.<<

William, what do I have to do, spell it out for you?

GMT is the worse kind of opportunity I can think of. Anyone who joins and
promotes this thing is in for a Big Bad Surprise when it falls.

I will have more to say when I reply to Robert Lee.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:John Olson


WHERE in the World do you get the idea that I endorse GMT? I know you
don't come out and say that, but your post in #327 implies it.

You quoted me from Adland # 327, but did you really read what I ended that
post with?

>>My problem with GMT is not with the people who know what an
is and have a need for one or more. My Problem is with a company who
promotes it's self to people who have no need for or idea what an
Autoresponder is. They are only joining and spending the money to get More
Money weeks down the line for doing NOTHING but spending $199.

If you can't see the problem with this, then I wish you luck.<<

I guess I was trying to be to nice to people who have joined in this
THING, trying to soften what I think of it. Though I don't know HOW anyone
could get the idea from what I have written about it in Adland # 327 and #
324 that I think this is a program that anyone should be involved with.

Head over the Archives if you want to reread what I have said.

But shall I spell out in plain terms what I think of GMT?

This is only my opinion, but from were I sit, GMT is operating illegally.
At some point the Authorities are going to jump in to this and shut it
down. Hundreds if not Thousands of people are going to Loose Money when
that happens.
 They are promoting a straight money scheme with an autoresponder product
as a cover.

And how can you say this? When I agree with you:

>>GMT is a bad program. John Olsen is a bad excuse of a reviewer.<<
(it's OLSON with an "o" not an "e")

If you had bothered to read what I have been saying about this program, I
can't understand how you could get the idea that I endorse it or seem to
suggest that I do?

I not only think GMT is a Bad Program, I think it very well maybe an out
and out Scam. I don't say this lightly. My definition of Scam is something
that is Set Up Right from the start to Take Peoples Money, and give next
to nothing in return. GMT may not have been set up from the start to Rip
people off, but it is going to do just that in the end.

A good Scammer will string people along with some kind of small payments
just to keep the Scam going, bringing in more and more targets. It could
be said that GMT is doing just that. Stringing people along with small
payments to keep the opportunity growing and making them more money in the
long run. I don't know if this is really what they are doing, but it can
be read that way.

The Good Honest Marketers that have fallen for this, are the ones who
should know better. But they seem to be blinded by their greed and the "To
good to be True" message of GMT. They are the ones who can see a need to
have an autoresponder. But they are not seeing the whole picture. They are
not seeing the people who are being Conned into joining this who are off
line, and have no idea what an autoresponder is, or why they would need

Robert, I know you are predisposed to dislike all MLM's, but on GMT we are
in agreement. This is a Bad or even worse program. I feel very sorry for
all the people who have spent money on this. Even if they get some of it
back, they are part of the problem that will happen to Hundreds if not
Thousands when this comes crashing down.

Robert, I don't know how you could suggest that I think this is anything
other then a Rip off. Or even make it sound like I think it's a good
program. Have you been going to the Movie Promoters School of rewriting
Reviewers Reviews?

I will spell this out Very Clearly Right Now, DO NOT JOIN GMT. DO NOT GET

There, is that clear enough for you?

Take care, we do agree on this one.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:John Olson
Subject:Never ever pay again for website promotion


You offered some good advice, and I agree with you, that building and
maintaining a good well positioned Website will benefit someone a lot more
then all the Hit Exchanges in the World. But...

The problem is, I was speaking to the people who have little or no money
to invest, but need a way to build a business online. For them, building a
Website and getting it listed high enough in the Search Engines is not an
option. Let's face it, most normal people would not be able to do this.
But we can agree that having your own Site, which you control and with
which you can list all the services or programs you are a part of is the
way to go. Most people cannot or will not do this.

Hit Exchanges can be somewhat effective if used with the right kind of
pages. Unfortunately, most programs don't have a page that works well for
exchanges. They take to long to load, have to many banners or pictures, or
even Worse they have a Flash presentation. No one doing Hit Exchanges is
going to sit there waiting for some silly Flash to load.

The best page to send people to in a Hit Exchange is a page that gives a
little information about the program or company and then has a form to
fill out for more information, thus capturing that visitors name and
E-mail address. Very few companies offer their members a page like this.

A new company called Leads 'n Cash offers these kind of pages for many of
the most popular programs on the Web. I have a page about it on my site if
anyone is interested.

Also, the type of program or company one uses in a Hit Exchange is
important to how well they work. My guess would be a program that offers
marketing help would get the best response. After all, the people using
Hit Exchanges all want or need help marketing their own sites or programs.
This is an example of targeting the offer to the people using the
promotion tool. The people who use Hit Exchanges are looking for ways to
market something, so showing them a Marketing site and offer should do
better then a straight program.

If a person is not willing or not able to build their own Website, but has
some money for promotion, then advertising in E-zines is probably the best
route to go. This kind of advertising allows the person to best target
their customers. Targeting is key, and a good E-zine campaign is something
any person promoting on the Web should consider. Here is link to a site
with lots of E-zines under many different subjects:

There, someone can pick and choose the right E-zines to advertise just
about anything. My suggestion would be to learn all you can about the
zine, subscribe to it, and see what kind of ads are being run and what the
costs are before one just pops for an ad. Make sure an E-zine is right for
your ad before paying money to advertise in it. Just because a zine has a
subject you think fits your customer profile, doesn't mean it's the right
one to advertise in.

Your idea of building a Site and offering all the advice you can on a
certain subject is right on. If someone can afford to build a site and do
it right, offering help and good content will have people looking to you
for even more advice and looking up to them as the expert. Not a bad thing
to have happen if you want to build a business.

Take care,

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Natalie Bodrova
Subject:No Traffic

Hello Jonathan,

You and another readers of this Discussion List got a great piece of
from John Olson, Cathy Wagner, Steve Pronger and ....!

Dear Adlanders, Thanks for sharing your knowledge with us.
Jonathan, I would like continue items related to this subject.

1. I think it could be great if you subscribe to few best Ezines.
Ezine advertising is potentially one of the best and most profitable
ways to promote your business online. A list Ezines to which I
highly recommend to subscribe:
Webmasters all this ezines gives subscribers free ads, free ebooks,
software and articles.
You will find great information that just may help you!
There's always something new to learn.

2. As was said before you need use meta tags.
It could be nice if you place your key words and phrases within the
image tag using the alt tag.

In addition to placing your key words and phrases in your meta tags
and image tags you can also use the comment tags.

You need to place key words and phrases within the first 250 words of
your page.
Search engines look there to determine the content of your site.

Tell your visitors EXACTLY what is that you provide. Write a detailed,
clear and easily understandable sentences about your product or service.

Heading tags are very important to a Web page. Put a heading tag at
the very top of your page, if at all possible, and use your important
keyword phrase in that heading tag.
<H1> tag is a heading tag.

Use several promotion strategies,
Promote continuously.

Prosperity and abundance for all of you!


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==============N e w P o s t i n g  (1)=============
From:Andy Sparks
Subject:Katheryn Labosky's review of mlm site

Hi Katheryn

In your review of you stated it was important not to start
a sales letter with a question.


Andy Sparks

Andy Sparks


==============N e w P o s t i n g  (2)=============
From:Chris Raynor
Subject:How to offer a download?


I have written a guide to free/cheap website marketing, and want to give
it away to people who agree to subscribe to my ezine. (Standard thing,
huh). The guide is currently in HMTL format, although I plan to convert it
to PDF format.  how do I offer it to people? I assume I need to put it on
a website somewhere, but do I need to Zip it (if so, how), and turn it
into an exe that starts off the download process (again, how?)

Chris Raynor

Sydney, Australia


==============N e w P o s t i n g  (3)=============
Subject:What Are You Doing As An Ezine Publisher?

I don't know how many of you publish your own ezines, but for those of you
who do I'd like to know what kind of modifications you're making to your
publication itself or in the way you deliver it in order to avoid the spam
filters that seem to be everywhere.

Please share any stories, tips, ideas you're currently using to keep your
ezine out of the trash bin and into the hands of your subscribers.

"Where Some of the BEST Deals in Ezine Advertising are Made"



==============N e w P o s t i n g  (4)=============
From:Rebecca Beasley
Subject:More Traffic Please!!!

I've tried about everything under the sun to get more traffic to my sites
but nothing is working. I've posted to opt in lists, I've place ad afar ad
after ad, I've tried surfing for clicks, I've tried everything that people
tell me to do! I still don't have any traffic and I'm wondering what I'm
doing wrong.
I can't even get my friends to go to my sites half the time..they may go
but they won't do anything..they'll just say..that's nice.
What should I do to boost sales to my adland pro site for instance. I have
put some other links on there that should be generating some money for me,
but so far I haven't ever made a dime on the internet and I've been at
this for over five years!
Is it that everyone who says they're making money is just telling a fib or

Rebecca Beasley



=====================Site Review Request  (1)===============
From:Bruce Kerr

  I would love to get some of the good advice I see here from
knowledgeable people. I am a "newbie". I used Dreamweaver to make my site.
(Probably obvious that I taught myself!)
Please let me know what you think of:
   Also I would love to find a place that does complete translations to
other languages as I plan to advertise in other countries. I have tried
some free ones but the results were not that great.

Thanks for all the help, past, present and future.

Bruce Kerr



=====================Site Review Response  (1)===============
From:Cheryl A. Crossan

I would like to thank Maxine, Katheryn and John for the great suggestions
they gave me on my site. The ad copy was an issue I was so aware of that
I'd sent a plea to my subs on Sunday, 19, 03, for anyone having expertise
in this area to submit some articles for me to run in my ezine. I know
just honestly listing what a product does is not going to make anyone
choose mine over anyone else's. I have no "flash" in this area. John, I'm
still chuckling over your suggestion I get with my builder to fix some of
these thing because I AM the builder. I found a copy of FrontPage Express
on my computer back in June, opened it, and started. I moved up to 2000 to
finish, but everything on that site, I put there as I learned how to do
it. I still don't know how to do meta tags, so I'm going to do as I always
do, find one of my subs or friends that do. The only suggestion that
surprised me was the 'white space" because from all the articles I'd read
I thought that was a good thing. But, I'm now going to go through and do
some tightening while I make the other excellent changes that were
suggested. Because of Adland, I just threw out the suggestion to my subs
this weekend that we start reviewing each other's site's and I'm looking
for some people to work on a "rotating" basis right now to help me develop
a checklist of sorts, and do the first round of reviews. Hopefully, if
this works, I'll ask for new subs to take over doing this every 2-3
months. However, whether I can get it kicked off or not (because I do
rather have a lot of projects in my ezine) I'm still going to show them
the results of my review and suggest that my subs join Adland. I think
this is the best ezine that was ever recommended to me, and I'm glad to be
a part of this community. Sincerely,


Cheryl A. Crossan Publisher of NetSteals News, helping you design, host,
find marketing partners and advertise your site for little or no cost.


=====================Site Review Response  (2)===============
From:John Olson


Gee, thanks for letting us all look at the newest entry into the World of
Online Shopping Mall deals.

This is a section for the review of sites subscribers have built
themselves. It is not a place to advertise your opportunities. You have no
control over this site, you are just a member who has paid $299 to own
one. I hope you have money to burn.

The history of Online Shopping Mall Opportunities is littered with people
who have lost money and friends. Spent Hundreds of dollars only to have
the programs shut down and be left with a Very Expensive lesson.

I will grant you one thing, it is a very interesting site. Different to
say the least.

Will people really shop at it? That is the Big Question. The answer all to
often is No they won't. Why? Because there are to many of these things
around, and once the Opportunity gets going, there will be to many of
these Jungle Malls around. The only people who end up shopping at these
"Opportunity to own Your Own Mall" deals are the friends and family of the
optimistic person who purchased it in the first place.

Translation, Very Little Money coming in. $299 going out. Not to mention
promotion costs.

I won't say much about the site its self because you can't do anything
about it. The only thing I will say is, it is hard to navigate, to find
what you are looking for. It uses frames in the back end and that is a No,
No for any kind of Search Engine Placement. And with the Flash design of
the rest of the pages, I can't tell if there are even Meta Tags for
Engines to read. Can't get at the source code.

So, do you want customers or are you looking for other silly people to
spend $299 and get their own Jungle Mall?

If you want customers, then your best bet is to spend some money on some
Paid for placement Search Engines. Buy peoples interest and see if they
can over come the navigation and all the little banners and buy something.
I wish you luck and I hope you have a large bank roll.

If you want silly people to spend $299 for their own Jungle Mall, my
advice is to not sell them to any friends if you want to keep them. These
things are money pits, that hardly ever show a profit. Any friend you talk
into spending this kind of money is not going to be a friend for long,
once they see how hard it is to get customers.

Is it to late to get you money back on this?

Here is some FREE advice if you want to have your own shopping Mall.

Get a Good Host and a Real domain name, pick a subject you know a lot
about and build a site around it. Look for affiliates that tie into what
your subject is about and place their banners on your own site. Make sure
you have lots of useful information about your subject so you can get some
good placement with the Search Engines. And go for it on your own.

Try Link Share or Commission Junction for affiliates once you have your
site build.

Good luck making any money with your Jungle Mall deal, you are going to
need it. But my best advice is to start your own Safari on your own site.

John Olson

It's Your Money. It's Your Time.


=====================Site Review Response  (3)===============
From:John Olson
Subject:Robert Lee Subject:


In your review of this site, You stated:

>Serious Tools for the Serious Marketer. Really? Then why is your site a
tripod hosted site? <

Maybe I missed something, but I didn't see anything on this site that
tells me it is hosted on Tripod. I just checked the source code, and there
is no mention of Tripod. Also this is a Real domain name, not a Tripod

And there is nothing wrong with hosting on Tripod, they do offer paid
hosting just like my host or yours.

Are you sure you were looking at the same site I was? I think you are
letting your anti-MLM side take over your judgment.

John Olson

It's Your Money. It's Your Time.


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=====================G u e s t   A r t i c l e   (1)===============
ByTom Falco

You are all familiar with signatures that follow email
messages, but have you considered "headers"
or "letterheads"?

This works almost like a regular paper letterhead,
where you place important information at the top
of your email correspondence.

The usual name, phone number and address belong
at the bottom as signatures, but at the top you can have
one or two lines promoting anything.

We use our own mail servers, but at times you have
seen ads at the top of Yahoo messages or other mail
servers that allow free email transmissions in exchange
for ads at the top of each transmission. Free autoresponders
 work this way too: each time a message is sent, a paid
ad is seen at the top of the message before your message
is seen.

Well why not do the same with all your outgoing
emails, but not be so intrusive. One or two lines
works best.

At the top of many of our emails we have one line
that reads: "FREE Marketing Newsletter -" and that is it. Right
below it, we start our correspondence with
Dear so-and-so, etc. etc.

If you are a realtor, for instance, why not start your
email correspondence with a line at the top of your
email that says something like:
"Ways to Save on your Mortgage" email us at:
or "We have lots of new listings:"
then leave a space or two and start your message....
"Dear so-and-so....."

This way your message is seen right at the top and
being one line it really isn't intrusive at all, in fact, it
almost frames the email letter.

You can correspond to people and advertise right at
the same time without being pushy.

This technique works and will perform for any type
of business. Remember, this is not an invitation to
start spamming people, it is just a small reminder
at at the top of all your usual  correspondence. You
can change it as many times as you choose and just
 keep the ad that seems to be drawing the best traffic.

Tom is editor of Marketing eZine
at: and also owns



=====================Joke of the Day   (1)===============

 CIA Agent Test

 The CIA had an opening for an assassin. After all of the background
 checks, interviews, and testing were done there were three finalists...
 Two men and a woman.

 For the final test, the CIA agents took one of the men to a large metal
 door and handed him a gun.
 "We must know that you will follow your instructions, no matter what the
 In side of this room, you will find your wife sitting in a chair. Kill

 The man said, "You can't be serious. I could never shoot my wife."

 The agent said, "Then you're not the right man for this job."

 The second man was given the same instructions. He took the gun and went
 into the room. All was quiet for about five minutes. Then the man came
 with tears in his eyes." I tried, but I can't kill my wife."

 The agent said, "You don't have what it takes. Take your wife and go

 Finally, it was the woman's turn. She was given the same instructions to
 kill her husband.
 She took the gun and went into the room. Shots were heard, one shot after
 another. They heard screaming, crashing, banging on the walls.

 After a few minutes, all was quiet. The door opened slowly and there
 the woman.

 She wiped the sweat from her brow, and said, "This gun is loaded with
 blanks. I had to beat him to death with the chair."

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