ADLANDS'
DIGEST
A
Free subscribed Discussion List
on
web marketing and promotion
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
David
Bredeweg, Moderator
mailto:
moderator@finsave.com
Vol
1, #34, October 12, 1998
POST AND UNSUBSCRIBE INFO AT BOTTOM
_____________________________________________________________
Topics in this issue:
Sponsor Info:
Bargains
& Deals
Impression Winner
http://www.informationpagesinc.com
The Medium Has Changed, But The Rules Remain The Same
Mary
Sweeny
More Free Effective Classifieds M Brauer <marketlink@yahoo.com>
Tools for Webmasters
Moderator
- Dave Bredeweg
finsave@finsave.com
Moderator's .02
____________________________________________________________
Sponsor:
Make a visit and patronize our sponsor. Let them know you came from
Adlands' Digest.
FREE SAMPLE Bargains & Deals Magazine!
If you're in business you've got to see this magazine!
Way below wholesale merchandise sources.
Tens of thousands of products at way below wholesale prices!
http://www.bargains-deals.com/
_____________________________________________________________
THIS WEEK'S IMPRESSION WINNER!
This week's winner of 1000 impressions at Adland Classifieds is
Robert Ybarra with web site "Mississippi Yellow Pages" at
http://www.informationpagesinc.com To be
eligible for the draw
you have to link to Adland using custom link. When you win, your ad
will be displayed on top of Adland pages till your 1000 impressions is
used.
_____________________________________________________________
POSTS:
Subject: More Free Effective
Classifieds
From: M Brauer
<marketlink@yahoo.com>
Hi All,
Below is information on how to further promote your business
on line free and effective. This method has worked for me, and
I would like to share it with you all.
*How to advertise FREE and EFFECTIVE*
Expose your URL/WEB SITE to Millions Readers for free. No
money and very little work is required. Just send this letter to
people that you know who will benefit from program. Also
send this letter in response to New group postings and E - Mails
that you receive. DO NOT SPAM!
This program was created to reduce SPAM. We do not
tolerate Spam. We require email to be sent with a valid return
address to a party that they have had contact. Replies from E-mails
or news group postings and mailto links are always acceptable.
Harvested lists and purchased lists are not acceptable. Any Email
sent with forged headers will result in immediate termination of the
account.
If you send enough e-mails to get 20 people to participate,
you should get exposure on millions of E- Mails and you will at least
be exposed on the E- Mails that you send and the ones that
participate for 5 rounds.
In addition, BannerPromo.com will send your ad to at least
2000 existing participants for every 20 people that send out E-
Mails directly from you.
Click on the link http://www.bannerpromo.net/freead.cfm?idno=9655
to create your link letter. The system will ask you for
your name, E- Mail address, website, and up to 250 character ad. It
will automatically move up the last four ads and include your
ad. Your ad will be sent to me and the formatted text will be sent
to you. Just forward that text to at least 100 people and the
program will take care of itself. The more people you send it to the
more exposure you will get. if your email does not support the
clickable link go to http://www.bannerpromo.net/freead.cfm?idno=9655
with your browser.
Whats the catch?
1. Bannerpromo.com gets advertising
2. You agree to receive up to one E- Mail a day with the
advertisements of 5 people that have
participated and a
copy of the E-Mail from each participant that you refer.
3. Since, your return address is part of the E- Mail and
you will get exposure to millions, there is no need to
SPAM.
4. Bannerpromo.com reserves the right to remove any ads
that they feel are not appropriate at their own discretion.
Please do not submit ads for Adult content sites,
Bulk
mailing programs, illegal activities, or sites that may
be found offensive.
5. All email must be sent with a valid return address to a party
that they have had contact. Replies from E-mails or
news
group postings and mailto links are always acceptable.
6. Email may not be sent to harvested lists and purchased
lists.
7. Bannerpromo.com and the sites that are listed on this
E- Mail may not have visited these sites. No
referenced
site shall be responsible for the contents of any other
site. This is a free program and it is your own
responsibility to evaluate the advertisers and their
offers.
8. If you find an offensive site, please email
offensive@bannerpromo.com
What are you waiting for. Go to
http://www.bannerpromo.net/freead.cfm?idno=9655
Most money these days is controlled by certain individuals.
PENTAGONO simply allows money to flow more freely to the people world
wide. http://www.angelfire.com/biz/silentwings98/index.html
***********************************************
The Medium Has Changed, But The Rules Remain The Same
by Mary Sweeny, Marketing Writer & Consultant
Marketing is marketing - whether it is print, traditional
broadcast, or Internet. Granted, each marketing medium requires
specific knowledge and implementation, but the general rules of
high-profit marketing apply to all. Based on the experience of
successful marketers across the globe, I offer the following
list.
Rule #1 All good selling is serving. When, in your marketing
efforts, you serve your prospects by providing valuable,
interesting information, they'll FEEL informed enough to make an
intelligent buying decision. We all seem to need a little logic
to justify a purchase to ourselves and our friends and family. If
you provide that logic, you'll increase sales.
Rule #2 Put your most powerful benefit right in the headline.
This will select your hottest prospect from the crowd,
dramatically increasing response. None of us has time to read
everything that comes our way. But we do read that which grabs
our attention by speaking directly to our wants and needs.
Rule #3 Offer a strong guarantee. Response goes up in direct
proportion to how good your guarantee is. If your competitor
offers a 30-day guarantee you should offer 90. Sometimes a DOUBLE
MONEY-BACK guarantee can send sales through the roof. With a
powerful guarantee, response goes up, but the number of demands
for a refund does not significantly increase.
Rule #4 Use specifics, not generalities. General claims sound
ho-hum and are less believable. It is much more effective to be
as specific as possible. i.e. "Ivory Soap 99 99/100%
Pure" is far
more credible than "100% pure."
Rule #5 Sell benefits, not features. Your message will get lost
without clear explanation of benefits. In other words, What will
your product do for me? Never assume that your prospect will
automatically understand the benefits to be gained from your
product. Benefits are the only reason anyone buys anything. A
benefit-oriented ad will out pull a feature oriented ad every
time.
Rule #6 Test Everything. There are many elements to advertising.
In addition to the headline, there's the layout, medium,
placement within a medium, mailing list, timing, etc. No one, not
even an expert can predict the best possible combination. Sure, a
knowledgeable marketing professional can make intelligent
recommendations. But once that's done, testing should begin. Test
every element, one at a time. This takes patience, but you will
be greatly rewarded with peak results and increased profits.
Rule #7 Don't be afraid of long copy. If you are selling a
product or service which requires a fairly substantial amount of
money, you'd better provide a pretty persuasive argument. That's
tough to do in ten words or less. Unless you're selling chewing
gum or soda pop, long copy will outsell short copy without fail.
Rule #8 Approach your customer list with bigger, better offers.
If someone has bought bird seed from you, chances are they'll buy
a bird house, or an informative book about birds, or a videotape.
Repeat sales are vital to your bottom line. And if you've served
them well, your past customers are the hottest prospects
available to you. The Internet is the perfect medium for this.
With E-zines, e-mail offers, interactive forms, etc. you can keep
in touch with your customers more often than ever -- and more
cost-effectively than ever.
Rule #9 Use good testimonials. Good testimonials serve to calm
the prospect's fears. Plus, things can be said about you in
testimonials that you couldn't get away with saying about
yourself. Pepper them throughout your website and your E-zine.
Rule #10 Develop a Unique Selling Proposition (USP). What
distinct advantage do you offer? Why should your prospects buy
from you instead of your competition? What do you do that nobody
else does? What are the overlooked or undervalued benefits of
this? The answers to these questions will help you develop your
USP. It's imperative that you develop a USP. Without one, your
marketing will tend to sound like everyone else's.
Whether you're marketing a product, or service, via the Internet
or any other marketing medium, these rules apply. They have been
tried, tested and improved upon since most of our
great-grandparents were in diapers. They are used today by
successful marketers who test every element of their marketing
BECAUSE THEY WORK.
The Internet is a young medium with its own peculiarities and
requirements. But the general rules of effective marketing must
not be abandoned in this, or any, medium that comes along.
Mary Sweeny, Marketing Writer & Consultant
419.666.7445 <mailto:mary@msweeny.com>
MARKETING SUCCESS SITE! Improve the results of ALL your marketing
just by visiting <http://www.msweeny.com> for FREE
Marketing self
tests, tips, reports, articles, Link Opportunities and daily FREE
vacation giveaways, FREE Postcard Service, FREE REPORT! Discover
the POWER OF E-MAIL MARKETING! <mailto:mary@msweeny.com>
****************************************************
Subject:
Webmaster
Resources:
From:
Dave
Bredeweg <finsave@finsave.com>
Whether you are a novice or an advanced student here are some
places you might want to visit to learn more. The industry is
moving so fast it seems you are contantly updating. But to stay
ahead in this game you must stay informed and trained.
http://www.fxmm.co.uk/banners/index.html (Banner World) A banner
Ad tutorial. Another banner maker -
http://www.coder.com/creations/banner/
http://www.dreamscape.com/frankvad/webmaster.html To check web
page compatibility you can use the following:
http://www.htmlhelp.com/ http://www.anybrowser.org
http://www.delorie.com/web/purify.html
http://www.thepocket.com/iwanna.htm This is a directory of linked
sites under a number of categories. One category is Webmasters.
You might be interested in some other topics as well. I'm finding
that these types of resource centers, directories are much better
than using the conventional search engine. Another is
http://www.panqalactic.com/powergrid/ An old standby which I have
used but might be overlooked or unknown to some of you is Ziff
Davis University. http://www.zdu.com
Moderator
Dave Bredeweg http://finsave.com
finsave@finsave.com
Online Business Assistant
Your Best Domain Buy!
_________________________________________________________
Moderator Comments:
Lets send in your questions, problems, or suggestions on any aspect
of marketing and running a business on the web. Make it easy on
yourself. You've got almost 1500 people available to help you in some
way. Use this Digest as your sounding board for some of your ideas.
If you are operating a business by yourself, don't have community
contacts for business input, advice, support, then start right here.
I'm sure you will find someone who is either having the same problem,
had the problem and might have it in the future. All can benefit by
your contribution,
So, send them my way and I'll send them to all.
__________________________________________________________
Let's hear from you......
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