A Free subscribed Discussion List
                   on web marketing and promotion
                       Bogdan Fiedur,  Publisher
                      David Bredeweg, Moderator
                          Vol 1, #34, October 12, 1998

Topics in this issue:

Sponsor Info:                                     Bargains & Deals
Impression Winner                
The Medium Has Changed, But The Rules Remain The Same
                                                            Mary Sweeny

More Free Effective Classifieds      M Brauer <>

Tools for Webmasters                       Moderator - Dave Bredeweg
Moderator's .02
Make a visit and patronize our  sponsor. Let them know you came from
Adlands' Digest.

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If you're in business you've got to see this magazine!
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This week's winner of 1000 impressions at Adland Classifieds is
Robert Ybarra with web site "Mississippi Yellow Pages" at To be eligible for the draw
you have to link to Adland using custom link. When you win, your ad
will be displayed on top of Adland pages till your 1000 impressions is


Subject:          More Free Effective Classifieds
From:             M Brauer <>

Hi All,
Below is information on how to further promote your business
on line free and effective. This method has worked for me, and
I would like to share it with you all.

*How to advertise FREE and EFFECTIVE*

Expose your URL/WEB SITE to Millions Readers for free. No
money and very little work is required.  Just send this letter to
people that you know who will benefit from program.  Also
send this letter in response to New group postings and E - Mails
that you receive.  DO NOT SPAM!

This program was created to reduce SPAM.  We do not
tolerate Spam. We require email to be sent with a valid return
address to a party that they have had contact.  Replies from E-mails
or news group postings and mailto links are always acceptable.
Harvested lists and purchased lists are not acceptable.  Any Email
sent with forged headers will result in immediate termination of the

If you send enough e-mails to get 20 people to participate,
you should get exposure on millions of E- Mails and you will at least
be exposed on the E- Mails that you send and the ones that
participate for 5 rounds.
In addition,  will send your ad to at least
2000 existing participants for every 20 people that send out E-
Mails directly from you.
Click on the link
to create your link letter.  The system will ask you for
your name, E- Mail address, website, and up to 250 character ad.  It
will automatically move up the last four ads and include your
ad. Your ad will be sent to me and the formatted text will be sent
to you. Just forward that text to at least 100 people and the
program will take care of itself.  The more people you send it to the
more exposure you will get. if your email does not support the
clickable link go to
with your browser.
Whats the catch?

1. gets advertising
2.  You agree to receive up to one E- Mail a day with the
      advertisements   of 5 people that have participated and a
      copy of the E-Mail from each participant that you refer.
3.  Since, your return address is part of the E- Mail and
     you will get  exposure to millions, there is no need to SPAM.
4. reserves the right to remove any ads
     that they feel  are not appropriate at their own discretion.
     Please do  not submit  ads for Adult content sites, Bulk
     mailing programs, illegal activities,  or sites that may
     be found offensive.
5.  All email must be sent with a valid return address to a party
     that they  have had contact.  Replies from E-mails or news
     group postings and mailto  links are always acceptable.
6.  Email may not be sent to harvested lists and purchased
7. and the sites that are listed on this
      E- Mail may not  have visited these sites.  No referenced
      site shall be responsible for the contents of any other
      site.  This is a free program and it is your  own
      responsibility to evaluate the advertisers and their offers.
8.  If you find an offensive site, please email

What are you waiting for.  Go to
Most money these days is controlled by certain individuals.
PENTAGONO simply allows money to flow more freely to the people world

The Medium Has Changed, But The Rules Remain The Same
     by Mary Sweeny, Marketing Writer & Consultant

     Marketing is marketing - whether it is print, traditional
     broadcast, or Internet. Granted, each marketing medium requires
     specific knowledge and implementation, but the general rules of
     high-profit marketing apply to all. Based on the experience of
     successful marketers across the globe, I offer the following

     Rule #1 All good selling is serving. When, in your marketing
     efforts, you serve your prospects by providing valuable,
     interesting information, they'll FEEL informed enough to make an
     intelligent buying decision. We all seem to need a little logic
     to justify a purchase to ourselves and our friends and family. If
     you provide that logic, you'll increase sales.

     Rule #2 Put your most powerful benefit right in the headline.
     This will select your hottest prospect from the crowd,
     dramatically increasing response. None of us has time to read
     everything that comes our way. But we do read that which grabs
     our attention by speaking directly to our wants and needs.

     Rule #3 Offer a strong guarantee. Response goes up in direct
     proportion to how good your guarantee is. If your competitor
     offers a 30-day guarantee you should offer 90. Sometimes a DOUBLE
     MONEY-BACK guarantee can send sales through the roof. With a
     powerful guarantee, response goes up, but the number of demands
     for a refund does not significantly increase.

     Rule #4 Use specifics, not generalities. General claims sound
     ho-hum and are less believable. It is much more effective to be
     as specific as possible. i.e. "Ivory Soap 99 99/100% Pure" is far
     more credible than "100% pure."

     Rule #5 Sell benefits, not features. Your message will get lost
     without clear explanation of benefits. In other words, What will
     your product do for me? Never assume that your prospect will
     automatically understand the benefits to be gained from your
     product. Benefits are the only reason anyone buys anything. A
     benefit-oriented ad will out pull a feature oriented ad every

     Rule #6 Test Everything. There are many elements to advertising.
     In addition to the headline, there's the layout, medium,
     placement within a medium, mailing list, timing, etc. No one, not
     even an expert can predict the best possible combination. Sure, a
     knowledgeable marketing professional can make intelligent
     recommendations. But once that's done, testing should begin. Test
     every element, one at a time. This takes patience, but you will
     be greatly rewarded with peak results and increased profits.

     Rule #7 Don't be afraid of long copy. If you are selling a
     product or service which requires a fairly substantial amount of
     money, you'd better provide a pretty persuasive argument. That's
     tough to do in ten words or less. Unless you're selling chewing
     gum or soda pop, long copy will outsell short copy without fail.

     Rule #8 Approach your customer list with bigger, better offers.
     If someone has bought bird seed from you, chances are they'll buy
     a bird house, or an informative book about birds, or a videotape.
     Repeat sales are vital to your bottom line. And if you've served
     them well, your past customers are the hottest prospects
     available to you. The Internet is the perfect medium for this.
     With E-zines, e-mail offers, interactive forms, etc. you can keep
     in touch with your customers more often than ever -- and more
     cost-effectively than ever.

     Rule #9 Use good testimonials. Good testimonials serve to calm
     the prospect's fears. Plus, things can be said about you in
     testimonials that you couldn't get away with saying about
     yourself. Pepper them throughout your website and your E-zine.

     Rule #10 Develop a Unique Selling Proposition (USP). What
     distinct advantage do you offer? Why should your prospects buy
     from you instead of your competition? What do you do that nobody
     else does? What are the overlooked or undervalued benefits of
     this? The answers to these questions will help you develop your
     USP. It's imperative that you develop a USP. Without one, your
     marketing will tend to sound like everyone else's.

     Whether you're marketing a product, or service, via the Internet
     or any other marketing medium, these rules apply. They have been
     tried, tested and improved upon since most of our
     great-grandparents were in diapers. They are used today by
     successful marketers who test every element of their marketing

     The Internet is a young medium with its own peculiarities and
     requirements. But the general rules of effective marketing must
     not be abandoned in this, or any, medium that comes along.

     Mary Sweeny, Marketing Writer & Consultant
     419.666.7445 <>

     MARKETING SUCCESS SITE! Improve the results of ALL your marketing
     just by visiting <> for FREE Marketing self
     tests, tips, reports, articles, Link Opportunities and daily FREE
     vacation giveaways, FREE Postcard Service, FREE REPORT! Discover
Subject:                         Webmaster Resources:
From:                             Dave Bredeweg <>

    Whether you are a novice or an advanced student here are some
    places you might want to visit to learn more. The industry is
    moving so fast it seems you are contantly updating. But to stay
    ahead in this game you must stay informed and trained. (Banner World) A banner
    Ad tutorial. Another banner maker - To check web
    page compatibility you can use the following: This is a directory of linked
    sites under a number of categories. One category is Webmasters.
    You might be interested in some other topics as well. I'm finding
    that these types of resource centers, directories are much better
    than using the conventional search engine. Another is An old standby which I have
    used but might be overlooked or unknown to some of you is Ziff
    Davis University.

Dave Bredeweg
Online Business Assistant
Your Best Domain Buy!
Moderator Comments:

Lets send in your questions, problems, or suggestions on any aspect
of marketing and running a business on the web. Make it easy on
yourself. You've got almost 1500 people available to help you in some
way. Use this Digest as your sounding board for some of your ideas.
If you are operating a business by yourself, don't have community
contacts for business input, advice, support, then start right here.
I'm sure you will find someone who is either having the same problem,
had the problem and might have it in the future. All can benefit by
your contribution,
So, send them my way and I'll send them to all.
Let's hear from you......

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Your Moderator,
David Bredeweg

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