A Free subscribed Discussion List
                           of  25,000 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                                      contact at
                      Vol. 1 issue #348  Jun, 08, 2003

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Topics in this issue:

Sponsor Message
Word from Publisher
1. 3 Forgotten Selling Secrets!

C o n t i n u i n g   D i s c u s s i o n s (4)

1.Are these guys for real
~Pete Carr
~Laurie Delk
~Ray Warman

2.Old format is great.  Thanks
~Pawan Varma
~Laurie Delk
~Mister Ed
~Susanne Floe
~Robert Lee
~Cynthia Phillips

3.Promotional Items Are Great Sales Tools
~Robert Lee

~Robert Lee

N e w     P o s t s  (2)

1.Stephen Yates
~Email capture

2.Sylvia Barber
~Pay-per-click advertising

Site Review Requests   (0)

Site Review Responses   (4)

1.Maxine Cancemi

2.Maxine Cancemi

3.Robert Lee

4.Robert Lee

G u e s t   A r t i c l e    (1)
1.Finding Your Niche on the Internet
By Angela Wu

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  500 new subscribers who joined list since last mailing.


If you were feeling comfortable with usual html form of Adland Digest, this
issue might be some sort of surprise.

Couple of subscribers contacted me, telling me that they liked better
old form of Adland Digest and because this new html form forces
them to make an extra step to go to the site to read the article, they
actually read it less often.

So I'm sending this usual old form of the digest hoping that those
subscribers who stopped reading it after changing of its form,
will have a look at my notes and tell me if this is  real problem
or these are just few people who found the new form very

Depending on the response I will consider offering old digest
issue for those who whish to receive it that way.

Bogdan Fiedur
Adland Digest Moderator.


=================3 Forgotten Selling Secrets!=====================
From:Larry Dotson

1) End Pain

Most people want to avoid or end pain. Tell your
prospects how much pain and the problems they will
avoid or end if they buy your product. For example,
you could say, "Just imagine being able to go out in
public without thinking you're being made fun of
behind your back"

2) Give Pleasure

Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain if they purchase your product. For example,
you could say, "Picture yourself lying on a beautiful
sandy beach with nothing to look at but palm trees
and a stunning blue ocean."

3) Build Curiosity

Most people are curious about things that can affect
their current lifestyle. You could use words like
"Secret" or "Confidential" in your ad. For example,
you could say "If you order before June 24, 2003,
you'll also get a Secret Mystery Gift valued at $20!"

10,000 Sales Letter Words, Phrases & Templates!
Just visit:  Also, feel
free to republish this article in your own ezine or
web site.



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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Pete Carr
Subject:Are these guys for real

The 2ebiz site is very interesting. Go to their home page, it is a lot
different than what you think it would be. Also they reference a document
on their faq page, Get the Facts From the 1890 Document. I"ve found quite
a number of references to a paper supposedly written by the father of
Charles Lindbergh. "Revealed by US Congressman Charles A. Lindbergh, SR
from Minnesota before the US Congress sometime during his term of office
between the years of 1907 and 1917 to warn the citizens." Apparently these
mortgage schemers are trying to use that paper as justification or proof
of some sort. What gets me is it does not specify a time, anything
presented before Congress is written into the Congressional Record, and
can be traced to the exact day. These scammers don't even know what year
it was written.

I highly doubt that this is a real program, sounding more like the
arguments some groups use to avoid paying taxes. Best to steer clear of
this scheme.



===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Laurie Delk
Subject:Are these guys for real

I don't know about those guys, but I would think not, and my mother
has a client who did the similar thing - but where it claims to legally not pay
your taxes tot he IRS, he joined this group, and I researched it pretty well too
It sounds GREAT, BUT he did it for several years, and fought them, and won a few
battles, but in the end - ended up in jail, so in my opinion  - moral of the
story is you may win,
but there may be ALOT of fights and headaches through it all, too much so that
it may not be worth it.

I know you asked about forgiving your mortgage, but this just sounds too much
like the same.

I also know a few people who do the debt elimination programs, and same thing -
those many DO work,
many do NOT - but one a friend went in, he had $100,000 credit card debt, they
got rid of 1/2 for him,
so that's $50,000 he owed, but the fees to the debt place were $10,000 (usually
$.50 on the dollar taken care of for you)
So then he owed $60,000, well then - the credit card companies at the end of the
year sent 1099 forms in the amount of the
$50,000 that was forgiven - as income, so he had to pay taxes on that - which
ended up in $20,000 - so he then owed $80,000
(which still - yes is $20,000 less than where he started - but I am sure you can
imagine how many headaches, etc this caused
through the situation - he said next time he'd either just file bankruptcy, or
work with the creditors and get it all paid back)
Laurie Delk

AOL IM Name- KJV Prov31
PO Box 251 Columbia, TN 38402


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Ray Warman
Subject:Are these guys for real

Hey Judy
Regarding your article on getting mortgages and the like eliminated.Want
lots of trouble and aggravation?I don't think so!I know the system,or at
least it sounds like a system I came familiar with some time ago.Go to
bbcoa .com and it will be somewhat explained there.They offer detailed
info thru their books.Their concept is flawed.You will probably here of
there demise if what they're doing is illegal.Remember,You don't mess with
the mans money unless you know exactly what your doing when you choose
to.My opinion as well is to,don't contractor or borrow what you don't want
to be a slave to!

Ray Warman

Ray W american Patriot!


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Pawan Varma
Subject:Old format is great.  Thanks

Hi, Bogdan.

Just wanted to let you know that the old format, where you e-mail the
entire newsletter to us, instead of offering just a hyperlink, is much

It's true.  I found I was reading the newsletter much less when you just
provided the link.  The reason is that I get TONS of e-mails every day.
Just going through them all takes a lot of time.

When I get your newsletter in a regular e-mail, it's easy to take a few
minutes to read through it.  When I have to navigate to another web page,
it's a lot harder.

Usually, I have a bunch of browser windows open at the same time.  I try
to get through them one window at a time.  When I get your e-mail, I am
interested and will read the e-mail.  If I have to open another browser
window, it goes to the back of the line and I may or may not be in the
right frame of mind to read it.

Hope this helps you in understanding why I like the old format.

Please keep up the great work that you do.

- Pawan




===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Laurie Delk
Subject:Old format is great.  Thanks

Here are my 2 cents (probably more like 3 now that I am done)  - I meant to
write a long time ago -
I actually totally agree -

I LOVE the new LOOK of the digest - BUT when you have to go to the web to read -
it is more tedious - rather than when it is RIGHT there in front of you
already - there are many as well that I did not read - where I have read your
ezine faithfully in FULL for the last few years every issue - One of those
things - I read what I got - and then thought - well I will go to the web later
and read the articles - and then get behind - and never do - I am ALWAYS
behind - but just like today - I got it - and read it first anyway!

So, even though the HTML one is pretty - (I would like it if you could put the
articles IN it - rather than go to the web - otherwise my vote is for the old

Also - for people on phone dialup to the web - once they download the email -
they have it all in the TEXT - in the HTML - they would have to reconnect -

and ALOT of times I remember something I read - that I want - months or years
later - and if it is in my email box (I still have EVERY letter since 2/99 when
I joined) then I can do a search in outlook express and find the article I am
looking for - if they are in the HTML and on the web - I cannot do that as
quickly and easy :o)
Laurie Delk

AOL IM Name- KJV Prov31
PO Box 251 Columbia, TN 38402


===========C o n t i n u i n g D i s c u s s i o n (2.3)=============
From:Mister Ed
Subject:Old format is great.  Thanks

Well, I just came back to the newsletter after a 1.5 year absence.  I
prefer non-html formats and looking at the two, I prefer this last issue
better.  If I have to go somewhere to read the rest of an article (let
alone look at another html formatted email), I skip it altogether as I
don't have time to do so with supporting a major open source (free)
shopping cart software package. So if I can cast a vote, I like the layout
from June 1 best :)


Mister Ed
K-Factor Technologies, Inc /


===========C o n t i n u i n g D i s c u s s i o n (2.4)=============
From:Susanne Floe
Subject:Old format is great.  Thanks

Please keep the text version (or send it to me).
The HTML is too disturbing for eyes.

Thank you

Yours in success,
Susanne F


===========C o n t i n u i n g D i s c u s s i o n (2.5)=============
Subject:Old format is great.  Thanks

I was very pleasantly surprised when I received the last Adland Digest in
the old plain text format.  I expected to have to click to send another
blank email to get the format I like best and read in its entirety.

It's true that I don't read nearly as much in a HTML ezine, like many
others have expressed as well.  I hate having to click on a link to read
more on a web page, when in plain text, you have it all there.  I save
many copies of ezines for later review and reference.  With HTML, you
can't do that.  And I very rarely go back to a website.

I find a text ezine more "cozy", and HTML cold and impersonal.

Thank you Bogdan!


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===========C o n t i n u i n g D i s c u s s i o n (2.6)=============
From:Robert Lee
Subject:Old format is great.  Thanks


I prefer the text version. It's load time is minimal and I find it easier
on my eyes after hours of reading from my monitor.

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===========C o n t i n u i n g D i s c u s s i o n (2.7)=============
From:Cynthia Phillips
Subject:Old format is great.  Thanks

I like your newsletter the way it came today in text in my email.   I
hated the other way.  I'd read all the way through it before realizing
there was nothing there and I had to go back up and click on the link.
Please keep it in our email in text.

Either way it takes up the same amt of space in my email.



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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Robert Lee
Subject:Promotional Items Are Great Sales Tools

I have to agree with Tom.
Promotional items are great and don't have to cost a lot either!
Sometimes you can even get people to buy them from you, as I have done at
this site of mine:
Look for the YES/NO banner at the bottom. It leads directly to a CafePress
shop that earns me money with every sale and cost me nothing but the time
to set it up!
If you have the ability, you may want to design a specific minisite or
landing page, something easy to remember URL-wise for your promotional
item, so you can easily track your responses.
A discount code is ideal. Great suggestion Tom!

Robert Lee, Owner

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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Robert Lee

Jennifer, have you tried "The Star" or "National Enquirer" for your own
Was your response good enough that you'd become a regular advertiser of
their papers?
I once tried 'The Star' and had such a low response rate that it should
have saved my US$200.00 for something else. And that included their online
ad too.
I'd be interested to know how you did.

Robert Lee,

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==============N e w P o s t i n g  (1)=============
From:Stephen Yates
Subject:Email capture

Hi, does anyone know how to capture the email address of visitors to a web
site.  I'm sure it a simple script, I just can't figure it out!

89-21 153rd Street
Jamaica, NY  11432



==============N e w P o s t i n g  (2)=============
From:Sylvia Barber
Subject:Pay-per-click advertising

 I have been hearing that pay-per-click advertising both thru sites and
the search engines works well. I don't know how it works, how to set it
up, how to pay for these things, which ones are best. Any ideas?


Sylvia Barber

For a complimentary copy of the News*letter - Better Knowledge of Business
Send a blank email to: Or online here:



=====================Site Review Response  (1)===============
From:Maxine Cancemi

I don't know anything about Kanoodle - or casinos - but when I clicked on
your site - I saw dark blue reading on a black background - too hard to
read - didn't stay. Sorry.

It may be a great site - if you can change the colors.



=====================Site Review Response  (2)===============
From:Maxine Cancemi

I liked it - a lot!

It's DIFFERENT! - simple, clear, to the point - and it looks like fun!

I've never lived in a rural area - or flown an airplane - but if I did . .
 I'd probably have a lot of fun. It reminds me of that great TV show
about those people up in Alaska - and the girl who flew airplanes
(Northern something?) (the intro had this great moose). I'm definitely

I love your moving airplanes.
Is it hard to learn to fly?

About your site - lots of little red X's where there should be pictures -
and some of the links are a bit old. Otherwise, great!

After looking at 50 marketing sites a day - yours is totally refreshing.
You've definitely succeeded in injecting your personality into it.

Love it!



=====================Site Review Response  (3)===============
From:Robert Lee

Russ Hunter Said:
I started paying for hits to my casino site through  They
sent me over 1000 hits last month alone but only 15 people clicked one of
my banners.  Please review my site of casino links.  Anyone with
experience with Kanoodle.  Are they sending me qualified hits to my site.
Thanks for any help.

Russ, I think we'd need to know your landing page as well. 1,000 hits
isn't that many and it depends on what keywords the visitors were targeted
with and the choices they faced once they clicked through. As well, keep
in mind the quality of ad publisher Kanoodle has. It's on the low spectrum
of the visitor range and often they are heavy victims of fraudulent
clicks. Even if it is only 1 unique per 24 hours. Check your logs, you may
see some IP duplication there.

If your landing page of the paid traffic was your home page... wow, you
need help.
You should have specific pages for every keyword type so you can gauge
I see an article here for me.... thanks for the idea.

Robert Lee

Sometimes, it's only a little knowledge that's stopping you. This is where
you start.


=====================Site Review Response  (4)===============
From:Robert Lee

Sorry, too green... can't read most of it on my monitors... (I have a
couple of computers I tried with, maybe my eyes can't handle the
green/black combination well.)
Get beyond BOLDing the text, adding BORDERS to all the tables without
increasing the cell spacing.
And balance the text sizes. Small here, LARGE there.
very uncoordinated.
Very blockish.
No central theme to the home page and I couldn't go beyond that.
The green hurt too much.
I think you need to start your next re-do and quickly.
Think plain 'business-like' colors.
Think target audience and EXACTLY what you want to sell them. NOT several
things... what's the ONE thing you want to sell them?
AND run with it.

[ Targeted: See this: ]

Good luck! You'll need it.

Robert Lee

Sometimes, it's only a little knowledge that's stopping you. This is where
you start.




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=====================G u e s t   A r t i c l e   (1)===============
Finding Your Niche on the Internet
ByAngela Wu

Those who are new to the Internet business world -- heck,
even those who have been successfully operating online
businesses for some time -- can attest to the difficulty
in deciding what to sell.

"Newbies" in particular may be led to believe that the
more "stuff" they sell on their websites, the more money
they'll make. They place dozens of banners and ads on
their sites for everything from dating services to internet
marketing manuals, from pet toys to self-improvement tapes.
It's pretty hard to persuade a visitor to purchase anything
from a site like this; chances are -- if they even managed
to find your site in the first place! -- they'll simply go
back to the search engines and find a site that's offering
them exactly what they want. One click-of-the-mouse and
they're gone, probably for good.

You can't be everything to everyone. Choosing a tightly
focused niche market gives you the ability to home in on
a specific group of like-minded individuals: it's easier
to find out what they want, and thus easier to come up
with and develop new products and services. It's also
easier to make your site "stand out"! You'll have a better
chance of success if you take the time to define a niche.

However, the strain of trying to figure out what to build
a business around often leads people to do what they
perceive as the "easiest": copy what other people are

For instance, many people decide to build websites around
teaching others how to market on the internet. But if you
use Overture's popular Search Suggestion Tool, you'll see
that "internet marketing" received 102085 searches (at the
time of writing), compared to:

 * recipe - over 1 million searches
 * pet supply - 109975
 * jewelry - 449044
 * gardening - 787621
 * golf club - 548398
 * exercise - 129368

As you can see, there's a market for a wide variety of
products and services. Your "job" is to figure out what
people are looking for -- whether it's a new product or
an "improved" version of an existing product -- and ask
yourself how you can fill that need.

As you do your research, try to assess the demand (ie.
how many people are looking for that type of product)
in relation to the supply (ie. how many businesses
provide the product and how well they do at meeting
the demand). Ideally, a great niche market would be
one for which there is high demand but not (yet)
enough supply.

There is always the possibility that there's no real
demand for the product, which is why no one has bothered
to create it. Most people would prefer to find this out
before they invested a great deal of time, effort and
money into creating a product no one wants!

Even if you don't create your own product but instead
decide to promote affiliate programs, a great deal of
work still goes into the promotion of your affiliate

One way to research a new idea is to run the key phrases
that represent your business through the NicheFinder
software ( ).
This software will automatically produce several informative
and eye-opening reports and charts to help you assess the
potential of your idea.

Some people start businesses related to their current line
of work because they already have many of the skills and
the experience they need. Others build their business
around specific interests or hobbies. Regardless of what
you do, be sure it's something you *want* to do -- don't
choose a niche solely because "other people are doing it"
or because you think "you can make lots of money". Do what
you love, and *enjoy* the journey to building a profitable

Angela is the editor of Online Business Basics, a practical
guide to building a business on a shoestring budget. It
features loads of instantly usable tips and tools that
were specifically chosen for beginners. For details, visit
or download the free trial version of the Online Business
Basics manual:



=====================Joke of the Day   (1)===============

The judge read the charges, then asked, "Are you the defendant
in this case?"

"No sir, your honor, sir," replied Amanpreet, "I've got a lawyer
to do the defendin'. I'm the person who done it."


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