ADLANDS'   DIGEST
                     A Free subscribed Discussion List
                           of  25,000 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                        Bogdan Fiedur,  Publisher
                                      contact at
            http://www.adlandpro.com/adlandpost.htm
                      Vol. 1 issue #354  Jul, 20, 2003

Topics in this issue:

Sponsor Message
Word from Publisher
1.3 Web Site Traffic Triggers!
=====================

C o n t i n u i n g   D i s c u s s i o n s (5)
============================================

1.Autoresponder Help
~Susanne Flø
~Adrian Elman
~Cathy Wagner
~John Olson

2.New kid on the block
~Bill Bauer

3.Ezine Explosion (rip off)
~Sylvia Barber

4.Email Capture/Autoresponders
~Adrian Elman
~John Olson

5.Mark Joyner's Return
~Kathleen Vanbeekom
~Robert Lee


N e w     P o s t s  (1)
=========================

1.Shadrick King
~How do i actually get started


Site Review Requests   (1)
=========================

1.Richard French
~ http://buymytraffic.net


Site Review Responses   (4)
=========================

1.Tom Falco
~ http://www.raizabeautyandskincare.com

2.Robert Lee
~ http://www.raizabeautyandskincare.com

3.John Olson
~ http://guzmansgreenhouse.com

4.John Olson
~ http://www.raizabeautyandskincare.com


G u e s t   A r t i c l e    (1)
=========================
1.Brand Recognition
By Bob Osgoodby

Joke of the Day
=========================

================== Word from publisher ====================

Greetings All

Welcome  450 new subscribers who joined list since last mailing.






=================3 Web Site Traffic Triggers!=====================
From:Larry Dotson

1) Make Money

People want to make more money. They may want
to start their own business, get a higher paying job
or invest in the stock market. This will make them
feel successful. For example, on your web site
you could start an affiliate program for your product
so they could make money selling it.


2) Save Money

People want to save money. They may want to
invest for the future or save for a big purchase. This
will make them feel more secure. For example, on
your web site you could publish articles on how to
save or invest money. Another example would be
to give them free money-management software.


3) Save Time

People want to save time. They may want to work
less and spend time enjoying life's pleasures. This
will make them feel more relaxed. For example,
you could install a time-saving navigation bar on
your web site. This will save them time when they
are browsing or searching through your web site.


----------------------------------------------------
50,000  FR^EE  Business  eBooks  And  More!
Just visit: http://www.ldpublishing.com
----------------------------------------------------

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Susanne Flø
Subject:Autoresponder Help

Here are 2 great ebooks with some successful campaigns. They are not
brand new but they give you a very good picture of how this can be done.

http://www.viking-warriors.com/vikinglist/ebooks.html

Yours in success,
Susanne Flø


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===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Adrian Elman
Subject:Autoresponder Help

In response to Jack Herndon's post (issue # 353), I am
unable to provide you with a template and would add that
to base your business on such an item could be the
perfect recipe for a disaster.

What you need is to get ideas of how a successful
campaign in a field similar to your own may look, and
then only take the ideas that really caught your attention.
Do NOT copy it and with the ideas you do use you
should mould them to your own character.

I see many of my own clients committing suicide with
the use of the 'sledgehammer technique'. This is when
you repeat the same thing over and over again in each
message in the hope that if you hit the prospect over
the head enough he will eventually buckle under. Such
messages often ask why he has not signed up yet, or
why he can't see the potential? That's not salesmanship,
it's plain stupidity because all it does is alienate him!

Start by knowing your product inside out, then break
it down into separate features so that your first mail
begins with an explanation of the product and why
the prospect should be interested in it. Each mail
after that should look at a different aspect, more in
depth so that your prospect gradually gets the whole
picture and enough information to convince him that
you have precisely what he is looking for.

For example, if you were selling a car by email you
would start by identifying the model, its performance
and economy statistics, and finish with an invitation
to visit your site for more info or drop in for a test
drive. You could also pitch your best offer at the end.
The next message could talk about the comfort,
safety features, and available options. It would end
in yet another invitation to test drive as soon as
possible. Your third message could discuss your
service facilities and the speed in which you get
the job done allied to keeping the client mobile by
lending him a courtesy vehicle.

So without going on too long, what I am saying is
that your prospect should receive fresh info all the
time or you will annoy him resulting in a removal
request.

If you were with a nutrition products MLM you could
lace each follow-up message with a few testimonials
because nothing you, the seller, can say will be
given any credence. The opposite can be said for
people who are using your products and who have
no incentive whether he buys or not.

While you may not use my own sales copy, if you
wish to see how I structure my own message
series with different subjects in each message
you can send a mailto:QTPdemo@qt-pro.com.

I wish you the best of success in your marketing
endeavours and look forward to seeing success
stories from you here in Adland Pro's ezine.

Regards,
Adrian Elman

--------------------------------------------------------------------
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http://www.QT-Pro.com

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===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Cathy Wagner
Subject:Autoresponder Help

Hi Jack,

When writing a follow up series, I suggest starting with an outline of all
the best aspects of your product. That is, everything that you would tell your
best friend, if you thought they were interested. These will be your talking
points and topics for your different messages.

Your first message is generally a thank you for subscribing to this series
and an overview of what you plan to talk about.

Each subsequent message should expand on one of the points in the outline.

For example, you may be selling nutritional supplements. In your first
message you would give an overview of the benefits of using your supplements 
(feel great, high quality, low price, etc.)

In your first follow up message, you might discuss the benefits of
prevention when it comes to your health and the long history of herbs and 
natural remedies used throughout history.

In the following messages you might talk about specific products and why
they are something that everyone should be using.

Your last message might talk about how other herbal companies do not
actually use the part of the plant that they say they do, along with your 
company's quality control procedures to reassure prospects that your products 
are the best.

Basically, you can use your autoresponder to really expand on and explain
your topic. Buyers like to have as much info as they can before they buy and if
you give that to them, they will feel more confident buying from you.

Remember to include a call to action in each of your messages. Always
invite them to your site for more information and try to include discounts or
incentives for people to act now.

Get feedback if you can. It is much easier to get a friend or family
member to read one message and tell you if you have thoroughly explained 
your topic than it is to make them read through the entire series. Each message 
should be able to stand on it's own as a sales letter.

Also, not everyone will have 10 or 15 messages about their product. Don't
try to draw out the number of messages you have with filler. A series with 7
quality messages can work better than 10 messages that do not all include 
quality information.

I hope this help. :)


Have a Profitable Day,

Cathy Wagner

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===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:John Olson
Subject:Autoresponder Help

Jack,

I understand your problem with what to write and how to write, when you
are dealing with opt in leads and your responder. I think most people have
the same kind of problem. I won't pretend to know all the answers, but I
have developed a System for dealing with them. And I offer it for Free. I
designed it to work with purchased leads and so far it's working fairly
well.

The thing is, most of us have bought these leads and then what do we do
with them? We plug them into a series of AR messages loudly hyping our
program and it's products and the money to be made. We hit them head on
with message after message and pray they will get interested.

Those who can, will get on the phone and cold call these leads. And if you
can do that, you will have better luck with your leads. But most people
are not going to be able to do that. They won't be able to duplicate what
those people have done.

So, I wrote and developed a simple System for marketing several programs
to purchased leads. I'm still testing it and looking for the best source
of leads, and working with the lead source I recommend in it, but it's
looking good.

I don't normally plug my own programs, but since I offer it for Free and
tell you up front that I am using it to promote several of my best
programs, I will give out the link to the Website I built for it and you
can take it and see if it will help you or not.

http://shop-money-time.com/thesystem/

The System basically starts out with tips and help, what to look out for
and what to look for in a program to build an income from Home. I don't
even give out a link to a program until the seventh letter. The idea is to
build a relationship with these leads without hitting them over the head
with Hype and crazy promises.

So, check it out and let me know what you think...


John Olson


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Let Me, Help You, TGIF-Marketing.com
http://TGIF-Marketing.com

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===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Bill Bauer
Subject:New kid on the block

William Jaroske wrote.

>There was not much of any information on the blog about >web promotion
and search engine placement. All Bill wanted >is a plug for his blog of
mostly political ramblings.



My blog isn't about web promotion and search engine placement. It isn't
about politics either. But what it is about wasn't the point of posting
what I posted either.

The point really is that it makes no difference at all what
your keywords might be if nobody is using that/those keyword(s) to search
with. If you have the wrong keyword(s)
you aren't going to get hits and finding the proper keywords isn't
anywhere near as easy as most have been led to believe or might think they
should be. You pretty much have to fish for those keywords and phrases
that will bring traffic to your site.

So what I've found is that in order to get fish you must have the proper
bait and gear or you will never get many fish. The proper gear seems to be
blogs because you can talk about most any subject you want and since the
search engines will spider blogs much more quickly than they will a normal
webpage you can put out a lot of bait in the form of links to various
articles that you write or even plagiarize portions of from other sites.

And you then make a separate wepage out of each article and optimize that
as you normally would for any webpage.
And you link back and forth to the blog and even other sites that you used
to get material for your articles.

That provides fresh content and lots of links which is what the search
engines want these days. Now then, you need a way to tell when you have
hit paydirt in the form of keywords that get a lot of searches by surfers.
A sort of bell on the end of your pole that rings every time you
get a bite. That comes in the form of a hit counter and your page stats
that tells you what search term they used to find your site.

Since you had trouble figuring out what my blog was all about, I'll tell
you that it is selling credit repair. That and only that. So how was I to
know that out of all of the related things that people search for
"collection agencies" was the most popular. But even more popular than
just collection agencies turns out to be the exact name of the collection
agency that is uppermost in the minds of the surfer at the moment.

So when I used that method thinking that I had found the best search term
(collection agencies) I put up a list of collection agencies and put that
up as a webpage and started getting quite a few hits almost immediately.
That is when I discovered that they are searching for specific
collection agencies and even by the city they know or think the collection
agency might be located in.

So now I have lists of collection agencies complete with addresses and
phone numbers for just about every major city in the entire U.S. and
Canada. And those lists are scattered around on various freebie websites.
One I like particularly is greatnow.com. Hypermart is also another good
one. The reason I like those is because I can use
www.creditwrench.greatnow.com/whatever and that makes it look a bit more
like a paid domain name. Plus it gives me
100 mb of free space and FTP capability. That's pretty good. I can also
have http://www.collectionagencies.greatnow.com and get away with it. Or
any other "domain name" I want.

It's not really the blog that does the trick. There are millions of those
out there and growing every day. The trick is that I can use it like a
fishing pole with a bell on it and get spider traffic on the blog very
quickly which gets those archived pages noticed much more quickly than it
would any other way and can use it to find what keywords work the best.

Its just a tool and properly used can be very valuable indeed. All in all,
it can give you very valuable marketing insights into what might be on
surfers minds at any given time that you would not get any other way that
I know of.

What you did was go look at the page and scoff at it. There are an awful
lot of things going on behind the scenes that you didn't even think to
look for. The blog is just a very small but important part of a whole
system for getting targeted traffic to your main website where you really 
do your selling.

But to do that you need fresh content almost daily and lots of links and
good optimization. But then you knew that all along didn't you? But if you
had really realized just exactly how important that you would have been
blogging long ago.

Bill Bauer


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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Sylvia Barber
Subject:Ezine Explosion (rip off)

Unbelievable! I'm glad someone had spokeout about EzineBlaze. I was all
excited about it! I figured it would help me get some new subscribers to
my newsletter. I had one sign up, a couple of dollars in the account, and
I had been advertising it for like 4 months and saw very little outcome.
It came as a highly recommended program too. That really stinks.


Sylvia Barber

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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Adrian Elman
Subject:Email Capture/Autoresponders

In response to Bil McQuatt's post (issue # 353), I have to
agree that many companies get shut down as a result of
spam complaints against them caused by having little to
no control over their customers.

These will be typically limited to the cheaper services who
use out-of-the-box autoresponder software from companies
like VarPro. Having looked at the sites they put up to sell
their service they almost all tell the story as though they
wrote the software themselves but this is not true. You can
spot them a mile off by looking for the following features:

1. Up to 52 messages per responder
2. Built-in reminders
3. Questionnaires by way of drop down menus to select
the answers.

The script is good and performs well but while admin can
delete an account if he gets a complaint he has no way of
monitoring what is being passed through his service so
the only time he can act is when the damage is done but
by then it's too late.

People often make the mistake of thinking that price is
the most important factor but when your business is
wholly dependent on the service you use you need to be
very careful who you hand the control over to. If it costs a
little more to get a reliable service that won't vanish in
the next 24 months then so be it. The more expensive
services generally tend to offer much more anyway.

Being the owner of 3 autoresponder services since '98
I believe I am qualified to talk on this subject. We built
our software ourselves and it is unique in its industry.

We have often been accused of being too severe over
what leads we allow through our system but the bottom
line is we are still very much in business with many of
internet marketing's "creme de la creme" as customers,
most of whom have been with us for at least 3 years.

Bill, if you have been burnt to the point of exasperation
please take a look at what we have to offer. I guarantee
you will be pleasantly surprised. You can even take the
services for a free 48 hour test drive without having to
give us your credit card details.

Regards,
Adrian Elman

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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:John Olson
Subject:Email Capture/Autoresponders

Bill,

I can agree with you about the spam problem with some autoresponders. I
know the one I was using last year was hit with a spam complaint and as a
response forced all responders to be double opted into. While this worked
fine for such things as marketing courses, it was not very good for
keeping up a members mailing list.

I dropped that responder and moved on. I use my current responder, not
only for my marketing course, but to have a mailing list of the personal
members of all my main programs and offer them some marketing tips and
other help.

I can't say anything about the responders that you have used, but I went
with Quick Tell, thanks to Adrian's posts and replies to my questions when
I was out looking to replace the one I was using.

For my money, the support given those who use Quick Tell is second to
none. And the responders are first rate. My guess is that Adrian will also
respond to your post with his own ideas, but I wanted to plug his company
and his product. I could give out my affiliate URL, but I won't. All I
will say, is if you are looking for the best responders on the Web and at
good price, not the cheapest, but affordable, look at Quick Tell.

http://quicktell.net

Good luck Bill...

John Olson


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===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Kathleen Vanbeekom
Subject:Mark Joyner's Return

Hi Bogdan,
I'm responding to your question in July 11th's Adland Digest...Did anyone
really believe Mark Joyner was leaving the internet?
Let's see...that would be like believing that someone who made a fortune
on TV commercials would never deal with TV again.  Sounds like an insult
to people's intelligence.  That's a ploy that might only work once, if
people are smart, they won't believe any more tricks like that from him or
anyone else who has made money online, saying they are leaving.  Use your
common sense, would YOU leave something that has made you lots of money
and made your name recognizable?
Even in the print-magazine industry, there have been articles written
about so-called retirees from fortune.  If someone says 'Even though I've
made lots of money selling this printed information to 1,000's of
customers, I'm giving it up now to try different things...'  Sure they
are, and next thing you know, beautiful women will be giving up trying to
look good in order to do something different!  I think I see pigs flying.


Kathleen VanBeekom


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===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Robert Lee
Subject:Mark Joyner's Return

Hi Bogdan,
I think that he'll be back with a vengeance. I can't wait to see the "next
big thing" for Internet Marketers everywhere to begin salivating over.
This is the stuff that keeps me busy (laughing, that is). It always amazes
me how many people call themselves "Internet Marketers" when what they are
trying to do is sell ice to eskimos.


Robert Lee


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==============N e w P o s t i n g  (1)=============
From:Shadrick King
Subject:How do i actually get started

Hello I am just starting out and I need to know how to actually get my
page noticed.  I have found a couple of sites but I need to know the
truth.  Can I actually get free advertising to really get my page seen, or
is it what I think I have to do and spend the money on advertising.

All replies with relevant information to the question will be gladly
accepted. Sob stories and negative views will not...

Shadrick E. King



comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Request  (1)===============
From:Richard French
Subject: http://buymytraffic.net

Please review my site and let me know if there is anything i can do to
improve my SE ranking or to improve on the design.
Thanks

Richard French


comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (1)===============
From:Tom Falco
Subject: http://www.raizabeautyandskincare.com

Hi Cathy,

I really liked your site. It is very professional.

It loads fast, is clean and clear and very easy to
navigate and actually pretty to look at!


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=====================Site Review Response  (2)===============
From:Robert Lee
Subject: http://www.raizabeautyandskincare.com

Hi Cathy and everyone else,
I took a moment and clicked over to your newest business venture. I hope
that you're not hanging up on everything else. You remind me a bit of me,
something new, but useable, can go a long way in helping you meet your
goals.

As far as this site:
1. The Contact Us page does not open in the frame, it opens in a new
window. That's a poor beginners mistake, but why didn't you check that
yourself? Getting lazy?
2. Why are you using frames at all? They really don't look too good in
either of the sizes I checked your site at 800x600 or 1024x768. But that
might just be me. I hate frames on websites, even if I am forced to use
them myself once in a while. But I usually do that to hide an affiliate
url, like at http://www.lackofinterest.com . Hehehe
3. Free sample offer... now this may be nitpicking (some will say it's
what I do best!) but the wording should be "To receive your free
sample..." NOT "To order your free sample..." The change is small, but it
pits less emphasis on a cost and more on FREE, which is what you want,
right? And you don't say how big the free sample is, I would.
4. You should have a newsletter and offer a free regular sample in a
monthly draw as a way to get to the people that are interested but may not
buy yet. As your site is now, one click and you've forever lost them. The
newsletter could feature testimonials, links... you know what I mean, so
do it.
5. I could go on and on, but that's MY business... eh?

I think you have the beginnings of a good site, get rid of the frames and
fine tune the copy and you may have a winner. Of course I may just be
thinking of a different market than you are, who knows.
I don't think you're selling the "sizzle" enough and you have too much
steak.
If you want more, ask here for free or email me and I'll give you my
rates.


Robert Lee


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=====================Site Review Response  (3)===============
From:John Olson
Subject: http://guzmansgreenhouse.com

Paul,

I noticed no one reviewed your site from your request in Adland 352.

I'm not sure why no one did, but I might be able to guess. It's a very
nice site, well thought out, and easy to get around. You've laid it out
well and maybe they just couldn't think of anything to say about it.

The only thing I can say is that it does take a while to load on a dial up
connection. But once that nice picture on the top of the page loads and
you click around the rest of the site, there's no problem. The only thing
I would do is to see if there's a way you can get the Home page to load
faster for the first time visitor.

Good luck with the site, you've done a good job with it.

And that's my opinion...

John Olson


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Let Me, Help You, TGIF-Marketing.com
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=====================Site Review Response  (4)===============
From:John Olson
Subject: http://www.raizabeautyandskincare.com

Cathy,

You've built a nice site, clean and offering the right amount of
information. It even looks like a good product. And the site helps the
visitor learn about it and see what it has done.

One thing I will mention though, is your use of a Frame. Search Engines
don't like these things, it's hard to Key word each page when you are
using a frame. Because the frame is part of the site, but not the page
content, if you see what I mean. Not that search engines are using Key
words the way they use to, but now you have two sets of Meta tags on each
page, and the engine might grab a link to the center page and forget the
frame, and then you've lost that frame with it's heading and navigation
links.

So, if I were you, I would redo the site without the frame. I think you
will get better results from the search engines.

I wish you lots of luck with the site and the product.

Just my opinion...

John Olson

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=====================G u e s t   A r t i c l e   (1)===============
Brand Recognition
ByBob Osgoodby

Most of your larger companies have recognized the value of brand
recognition. McDonalds has their arches, Goodyear has its blimp
and AOL has its distinctive pyramid.

While many people maintain that the Internet creates a level
playing field with the larger companies, brand recognition is
often overlooked. Larger companies do the majority of their
advertising offline. Sure, they will reference their web sites
in their ads, but are not completely dependant on web
advertising.

Net based entrepreneurs must also create this brand recognition
if they hope to succeed. This can be done in a number of ways.
Many people who have local businesses, can promote their web site
with their web address on their letter head or business card, but
these are not the people we're talking about here. To them, the
web site is simply an offshoot of their existing "brick and
mortar" business.

We're referring to people trying to compete on the national
or international level. There are a number of companies that have
done this. Remember the old "Cookie Cutter". Their "dumb little
ad" is their brand recognition. Anyone who has been around the
web for awhile would have immediately recognized their ads. But
this may be a case where the brand recognition worked against
you.  Many people adopt a "been there - seen that" attitude and
immediately "click on by".

So what do you do to try to achieve your brand recognition?
First - a consistency of ad copy will go a long way. It is
suggested by most advertising gurus that it takes 5 to 7
exposures to an ad before someone may look further. If you change
your ad copy every time you post it, people will not identify
with your ad.

If you use the same ad in many different places, people will
start to identify with your ad, and may ultimately take a further
look. But that of course raises a dilemma. How do you know if
you have a good ad that will draw, or one that needs to be
changed? Experimentation is the key here. See which ads
immediately get your attention and try to model your ads after
them.

Keith Maurer, an Independent Marketing Executive for FreeLife
<kmaurer1@comcast.net> has broken the code. He runs several ads
in different Newsletters and hosts a weekly health column by Dr.
Earl Mindell. Not only does he get exposure with the ads, but
has a very low key plug at the end of each of Dr.Mindell's
columns.

His "brand recognition" is his association with Dr. Mindell.
People will begin to identify with his ad, and after seeing it a
number of times, and in different places, will usually
investigate further.

After identifying a "killer ad", the smart merchant then carries
that same theme through to their web site. Again, consistency is
the key here.

While you may not have your arches, or own a blimp, your brand
recognition is no less important than it is to the "big guys".
Unquestionably, it is one of the more important thing you should
try to attain.

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=====================Joke of the Day   (1)===============

A couple of hunters are out in the woods in the deep south
when one of them falls to the ground. He doesn't seem to be
breathing, and his eyes are rolled back in his head.

The other guy whips out his cell phone and calls 911.  He
gasps to the operator, "My friend is dead! What can I do?"

The operator, in a calm and soothing voice, says, "Alright,
take it easy. I can help. First, let's make sure he's dead."

There is silence, and then a gun shot is heard.

The hunter comes back on the line. "OK. Now what??"


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