ADLANDS'   DIGEST
                     A Free subscribed Discussion List
                           of  25,000 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                        Bogdan Fiedur,  Publisher
                                      contact at
            http://www.adlandpro.com/adlandpost.htm
                      Vol. 1 issue #359  Aug, 24, 2003

Topics in this issue:

Sponsor Message
Word from Publisher
1.3 Advanced Marketing Strategies!
=====================

C o n t i n u i n g   D i s c u s s i o n s (5)
============================================

1.Annoying popups
~Fernley Blake
~James Pendleton
~Van C. Johnson
~Amalia

2.Is Reading Emails A Thing Of The Past?
~Sharon Bray-McPherson
~Holly Klaus

3.Beginner's Question about Generating Traffic
~Chris Raynor
~John Olson
~Paul Penafiel
~Devasish Gupta

4.Joyner has "unretired"
~Cynthia Holmes
~John Olson

5.I am looking for the cheapest way to advertise
~John Olson
~Paul Penafiel


N e w     P o s t s  (1)
=========================

1.J.F. (Jim)Straw
~What do YOU need to know about being an affiliate marketer?


Site Review Requests   (1)
=========================

1.Pamela Wrigh
~http://www.Chocolate-Favors.com


Site Review Responses   (9)
=========================

1.Amalia Sotiriadou
~ http://www.des-us.com

2.Paul Penafiel
~ http://www.mytrafficlotto.com

3.Paul Penafiel
~ http://www.sofera.com

4.Paul Penafiel
~ http://www.startup4u.vze.com

5.Robert Lee
~  http://www.des-us.com

6.Robert Lee
~ http://www.startup4u.vze.com

7.Robert Lee
~ http://www.sofera.com

8.Robert Lee
~ http://www.pskovgo.narod.ru/pskov_english.htm

9.Robert Lee
~ http://www.mytrafficlotto.com


G u e s t   A r t i c l e    (1)
=========================
1.Your Target Market
By Bob Osgoodby

Joke of the Day
=========================

================== Word from publisher ====================

Greetings All

Welcome  400 new subscribers who joined list since last mailing.



                        ----===(*)===-----

Recently we have added to our arsenal of promotional tools, autoresponder
tutorial series which will allow Adlandpro affiliate on promotion of
Adlandpro Affiliate program with simple addition of web form or
autoresponder email address in their signature.

Requesting such autoresponder will send follow up sequence to
the requesting person and will automatically exchange references to
affiliate id  in the message with the proper id which is indicated
as part of the email address to send request for the sequence.

e.g. sending message to following email address

freebonanza.adlandpro@followup.adlandpro.com

will cause  that any reference to that affiliate id will be replaced
with word freebonanza where freebonanza is an affiliate id.

Try it and you will see the results.
Send blank email to this address.
freebonanza.adlandpro@followup.adlandpro.com

This is very powerful promotional tool if you have your own
affiliates as you are the one who is preparing the promotional
material and your affiliates don't need to even know all of
the elements of your program in order to promote it.

Adlandpro Gold Members have this kind of autoresponder
to their disposal automatically and can promote their
own affiliate programs.
http://www.adlandpro.com/memberofferPromo.asp

Or you can get for yourself such autoresponder system
here
http://www.adlandpro.com/cmd/process.asp?par=freebonanza_F1


Bogdan Fiedur

                        ----===(*)===-----


Mary Evans writes.


Hi,
I started a newsletter publishing company on 8/2/03 and I surf up on
Adlandpro. I was so excited when I found out that they had an affiliate
program, free classified ads, free homepages, free email and you have
contact with other business in other countries.

Thanks so much Adlandpro for being her to assist me in my new business.

Publisher:Mary Evans

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Thompson Publishing(C)2003
sublett@adlandpro.com

                        ----===(*)===-----





=================3 Advanced Marketing Strategies!=====================
From:Larry Dotson

1) Most people want to make the people around
them happy. Tell your prospects how happy their
friends or family will be if they buy your product.
For example, you could say, "Order before June 23,
2002, and get a second one for a friend. Just imagine
how happy your friend will be when you give them
this incredible product."


2) Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your product.
For example, you could say, "Just imagine getting
back into your prom dress or going out in public
without being stared at."


3) Most people want to solve their problems. Tell
your prospects what problems they have and how
your product can solve them. For example, you
could say, "Aren't you tired of being in debt? Aren't
you tried of struggling pay check to pay check?
Well now you don't have too. Our product will end
your debt problems forever

----------------------------------------------------
FREEE eBook!  5000 Words & Phrases That Sell
Like CRAZY! http://www.ldpublishing.com
----------------------------------------------------

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Fernley Blake
Subject:Annoying popups

Regarding those annoying popups. Visit http://www.tweakxp.com and get your
computer to work the way it should.

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Treat your body well and it will return the favor.
http://www.2bemorehealthy.com
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===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:James Pendleton
Subject:Annoying popups

Unless you have taken steps to scan and eliminate
spyware on a regular basis. Your computer is probably full of it.

Spyware can reek havoc on a system. Seems
XP is more susceptible. There are now marketers that
use programs that send ads directly to an ip and it
pops up on the desktop!! Only way to stop those is to
block the origin IP with a personal firewall!

It is difficult to detail how to remove spyware here
because it is a lengthy  process. In short click start then  run then type
in msconfig .. click ok.. this shows all running processes on your
system.. then
uncheck all unneeded running processes. Shut down
and ignore messages and warnings. Boot up then
use a spyware removal program to scan and eliminate
all spyware running in you registry and system folders.

My web site shares free info about the web but I also help many for free
with live voice chat. Feel free to drop  by my free support voice chat at
PalTalk. Evenings after 5 pm CT mon ,wen, Fri, Sat

Jimmie1_us  is my screen name contact me with a PM and I will invite  you
to the room. This is also an open invitation to anyone that wants to learn
about the web for free live via voice chat from a Master of the Web.

James Pendleton

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Free web consulting
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===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Van C. Johnson
Subject:Annoying popups

Gordon . . . do the popups appear to be coming from MS?  Messenger?

Perform the following test (which will send one of these messages to you):

1) Click on your "Start" button and select "Run" from the menu.
2) Enter "cmd" (without quotes) and click on the "OK" button.
3) In the command window that has opened type "net send 127.0.0.1 This is how it
works" (Without quotes) and hit the "Enter" key on your keyboard.
4) The IP address 127.0.0.1 always represents the local machine (the one you are
working on), so this will cause a Messenger Service dialog to appear on your
screen.

If your computer is running Windows XP, you can prevent these messages from
appearing by turning on the Windows XP built-in firewall:

1) Click on your "Start" button and select "Help & Support" from the menu.
2) Search for "enable firewall" (no quotes).
This will lead you through steps...you're looking for "Internet Connection
Firewall" on the "Advanced" tab.  Enable (check box).  That should do it.
Regards,
Van C. Johnson

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http://cyberwisp.net
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===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:Amalia
Subject:Annoying popups

Hi Gordon.

What you have in Windows XP that will help you is called a Firewall. Go to
your Start Menu, find Connect To and double click to open it. You will see
your internet connection listed there somewhere. Right click on it, select
Properties, then click on the Advanced tab. Your first box is the
Firewall. Make sure that it is checked so that your computer is protected.
It won't stop everything, but it's a good start. Chances are that you also
have Spyware or Adware installed in your computer. I suggest you scan your
computer with Spyware Nuker just to be sure. It's free to scan. Here is
the URL: http://www.moneypops.com/spynuke.htm
Good luck!
Amalia

--------------------------------------------------------------------
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http://www.talentgrid.com/business
MoneyPops! Guaranteed Targeted Visitors Go MLM
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===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Sharon Bray-McPherson
Subject:Is Reading Emails A Thing Of The Past?

This is in response to Sandra Hicks who asked, "Is Reading Emails A Thing
Of The Past?"

Yes Sandra, it is.  When safelists first started they were an effective
form of advertising but as you've realized, they've lost their punch.  Now
most people will sign up for a safe list with a throw-away email address
and only empty it to keep from being bounced off the list.  They never
read the other members mail, just use the list to send their own ads.
What makes them think that everybody else on the list isn't doing the same
thing they are?

You'll find that you get better response to your advertising by using Paid
Safelists and those that work on a points system.

One that I have had success with is, Adtactics.  To be able to send mail
you have to open the email and click a link at the bottom of the message
to accumulate points.

Be sure that your ad is short, to the point, and unique (not the same word
for word ad that every other affiliate of that company is using).

An eye-catching subject and first sentence is important to keep the reader
from just scrolling to the points link at the bottom without reading your
ad.

Adtactics also has other forms of advertising you can use, such as, banner
advertising, traffic exchange, and gptr.

You can learn more about it at,
http://www.go2sbm.com/tactics.htm


Sharon Bray-McPherson


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===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Holly Klaus
Subject:Is Reading Emails A Thing Of The Past?

Hi Sandra,

First I want to say NO. Reading emails is not a thing of the past. BUT, if
someone is being flooded with mail, it is obviously very important to
capture their interest in a few words and seconds.

First, let me back up to the question, then I will share with you some
tips I have learned to get my emails read.

It is true people don't read today like they used to. But anyone that
wants to be successful online is going to have to learn to take time to
read... at least for now! (There may be some Trekki's who believe
differently). So your serious clientele will read.

However, just like any book, magazine, newspaper you have never seen
before, your emails must catch their attention. Something has to
say...HOLD IT... I've got to read this one. So first and foremost is your
subject line. One thing I hate more than anything is a subject line with a
lie. If it does catch my attention and I find out it is a lie I delete it
immediately, I don't care WHAT they have to offer.

If I can't trust them from the get go... forget it.

Second, emails that offer something they need is extremely important.
Negative questions seem to work well right now,like: Are you losing money
again?
Are you tired of working for nothing?
OR if you have something of no charge to offer, that is even better, such
as: Learn how to .... it yours FR**!
I have a fr*ee course I offer on listbuilding. With the right subject line
and a Fr*e offer you will draw more interest.

Something generic that will benefit THEM and pull their interest is good,
build the relationship, then make your other offers. This system will pull
more results then just trying to nail them with something they may have
seen advertised a hundred times by other affiliates. Here is a fr*ee
ecourse on just how to do that: http://easyopportunity.com

Here's some other basic tips when writing your emails.
Never use all caps. That is considered YELLING and no one wants to be
yelled at. A few all capped words for emphasis, okay...but DON'T over do
it.

Also, always write using good English, and capitalizing when proper. Don't
write in all lower case.

Another tip. Your email needs to be interesting enough to keep their
interest. If you are a lousy writer, keep it short and to the point. I
have a downline member that knew nothing about the difference between a
Solo Ad and a classified. When he started his advertising campaign he ran
the short little classifieds for Solo Ads which usually are long and
explicative. He became the top producer fast! Well, it seems short and
sweet, along with advertising in the right ezines paid off. So don't feel
like you have to tell them EVERYTHING about EVERYTHING, give them enough
to wet their appetite for more.

Most safelists and freelists don't pull worth a darn. Anything that says,
get a separate mailbox because your going to get the same 1000s of
returns as we're sending out is next to worthless. Everyone just trashes
it. Who has time to read a thousand emails in their box everyday. I don't.
That's like doing a bulk mailing of print material with big black letters
on the outside saying "This is junk mail just throw me away". Useless.

Stick to ezines, especially Solo Ads. They work best. Top sponsor ads are
okay too. Depending on your budget if you have a good subject line and
something to give away, you will get more out of one Solo Ad in a good
ezine, even one with a small circulation, than 100,000 freebie mailing
lists.

Of course you need to know what ezines are good. This info can be bought,
or some programs offer tested sources. I have one such program that tests
and reviews the effectiveness of ezines on the net. Its helps to weed out
the losers, the scams and so forth and allows you to spend your ad dollars
more wisely.

Don't give up. Monitor results with ad copy, and placements. This will
help you make better decisions.

Hope this helps.

Holly Klaus



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Don't put the cart before the horse.
http://easyopportunity.com
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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Chris Raynor
Subject:Beginner's Question about Generating Traffic

Congratulations Adlandpro, and all the submitters. That was the best issue
I have ever read. No biting comments, no arguments, just people writing in
to answer other's questions. Congratulations James Pendleton - you
answered the question fully, and didn't even advertise your own site! Nice
guy of the week award to you. And Cathy, thanks for stating it so
clearly - yes, we are actually launching a career in marketing. That does
put it very clearly. I might quote you on that, if it's okay.

An excellent job, everyone.



Chris

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===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:John Olson
Subject:Beginner's Question about Generating Traffic

Marc,

And to all who might be interested.

If you are going to use Traffic Exchanges, I'll give you some tips and you
can take them for what they are worth.

#1: Don't use the Website given you by any affiliate program or MLM unless
it loads Real Fast and has some place to request more information that's
linked to an autoresponder. Even then, chances are most people will have
seen that page before and either responded to it, or just past it by and
will again. If your program has all this and is brand new, you might do
all right for a while. But at some point many people will be using this
site too, and exchangers will pass it by.

#2: Build your own Website, even a one pager. Make sure it's fast loading
and tied to an autoresponder with some great messages by you about your
program, and offer some tips to get people started. Don't know where to
get a Website? Here's a link to a site that lists several hosing companies
that offer free sites without banners and have online builders:
http://www.findmyfreehost.com/Marketplace/bannerfree.asp

Not the best, but it's a start...

#3: You need an autoresponder. If you can't afford something like Quick
Tell, here's a link to the best free one I know of:
http://www.freeautobot.com/

This is a fine little AR, but there's no way to upload large quantities of
leads. They do offer a web form for people to fill out and subscribe...

#4: As has been said before and it's good advice, the headline on your
site should be eye catching and appeal to the kind of people who are using
Exchanges. Your request more information should not be to far down the
page and if you can offer something for free if someone subscribes, all
the better. Don't place many if any pictures or banners on the page, they
slow down the load. Offer just enough information on your program to peek
interest, don't tell them everything. Look for Exchanges that force
exchangers to stay at least :30 seconds before moving on.

#5: Don't fall for some of these, auto run open your browser deals. If you
just open a browser window and the sites rotate one after another, who's
going to see your site? No body, waste of energy and time even to set up.

#6: Whatever you write for your autoresponder messages, be sure to have an
unsubscribe link at the bottom. And personalize them. People buy from
people they trust and your messages need to build that trust in a short
amount of time. If you can't write very well or aren't sure of spelling
and punctuation's, then have someone who is, proofread your copy for you
and help you out. Here's another tip, when you think you've finished your
copy, read it out load to yourself. If anything sounds odd to say, then it
will be odd to read. Be personal, but professional.

#7: If you are going to hype something up, just be sure what you are
hyping is the truth. Lies will come back to bite you in the end.

#8: Don't expect to much from these. But if you use a good site, with a
good offer that will appeal to others using the Exchanges, and set time
aside everyday to click away, you will have a few interested people
subscribe to your messages. Will they spend money or join whatever it is
you're promoting, who knows? At least you will have their attention for a
while. Make the most of it.

Remember, the people who use Exchanges want traffic to their own sites.
They have something to sell or what people to see. So, if you can offer
them something to help them market what they have, you will do better then
just offering the latest widget. And if you write some good messages for
your responder, you can talk about all the programs you are in, widgets
included. Just be sure whatever you offer them to subscribe is something
worth while and useful to them. Keep your promises.

I hope this helps.

John Olson

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===========C o n t i n u i n g D i s c u s s i o n (3.3)=============
From:Paul Penafiel
Subject:Beginner's Question about Generating Traffic

Dear Mr. Possof:

Just like Kathie Autry said from her previous posting,
you have to try a combination of different methods and
just don't rely on one thing.  One method that wasn't
mentioned though that's often over looked is linking
your website to a webring, not only it gets you traffic
24 hours a day, it's also highly targeted, plus you
don't have to click for hours just to earn credits so
other people will visit your site.

Webring's main website is located here:
http://www.webring.com/rw

I will have to send you the ebook that talks about this
topic in more details with lots of great tips on how to
use it effectively, it's a great ebook.

Another way of getting highly targeted traffic is using
pay per click search engines, such as 7search.com, but
you do have to spend some money on this, not a lot, you
can start with as little as $20-25 and bid as little as
01 per click.  I have to send you an ebook called
pay per click commando, it's as basic as you can get, I
call it bootcamp on PPC search engines. I know some
PPC SE can wipe out your account in matter of days
sometimes hours, so be careful.

You asked on your previous posting, to provide more
details on targeted traffic, well there you have it, I
hope that helps.

Wishing you all great success.

Paul Penafiel

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===========C o n t i n u i n g D i s c u s s i o n (3.4)=============
From:Devasish Gupta
Subject:Beginner's Question about Generating Traffic

Respected Mark,
Traffic-building, no matter how you cut it, will cost you... in terms of
both time and money. Spending dollars is optional, but spending time is
not. There are many ways, both offline and on, to drive traffic to your
merchants' sites. This course will show you the most highly profitable,
time-and-dollareffective way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high
infovalue Keyword-Focused Content Pages which rank well with the Search
Engines and get the click throughs to your merchants' sites. You should
take your time and check out Ken Evoy's site that's jampacked with all the
information you need.
Make Your Site SELL! 2002-  "The definitive work on making ANY Web site
SELL!"
http://myss.sitesell.com/DIVINEGRACE.html
Good Luck! May God Bless You.


Devasish Gupta

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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Cynthia Holmes
Subject:Joyner has "unretired"

HaHa, He joined Seasilver just before the FTC/FDA hit it. Seasilver has
now re-opened and it will be interesting to see if Joyner is still with
it. Seasilver still has on its $10 million contest. 500 couples will get
$14,000 vacations for having the top points in selling Seasilver. They
have booked an entire resort in Hawaii. Plus big rewards for top
recruiters.

Mark had put up a very good page about Seasilver, but it is offline now, I
just checked.

I am in it and waiting to see how the new formulated product does before
promoting it again. My kids still like it.

Full details on the FTC actions are on the Seasilver homepage.
http://www.seasilver.com

Cynthia Holmes

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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:John Olson
Subject:Joyner has "unretired"

David,

Here's my thoughts on good old Mark Joyner's unretirement:

I don't care what it is he's offering now, I wouldn't trust him as far as
I could throw him. The man is out for himself and that's all. He'll make
more money, money he probably doesn't need, but most who fall for his
shell game won't. And I don't care what it is.

Good luck to anyone who gets in bed with this shyster, you'll need it.

Just my opinion... But...

John Olson


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===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:John Olson
Subject:I am looking for the cheapest way to advertise

Emmanuel,

I'm going to copy your post and talk about each of your ideas"

"(1) Word of Mouth: You can talk to your friends and families about your
business, since they know you already it is more likely that they will
trust you. You can organise business meetings with some group of people,
in this meeting, tell them the benefits, and what makes your business
different from your competitors, e.g., quality products and services."

Depending on what it is you are talking to your friends and family about,
this is the fastest way to lose all your friends and have a family that
will never want to talk to you again. If you don't mind missing out on all
those family dinners, go a head and talk to them about your latest
business.

If you are always coming to your friends with some product or other and
try and sell them on it, in a very short time, you can kiss your friends
good bye too.

And if you are marketing some MLM program or other, the first question
your friends or family members are going to ask you is, "Are you making
any money at this?" And because you're just starting, the only answer you
have is, "Not yet, but...."

You've lost them at this point, maybe forever....

"(2) EMAIL MARKETING:  This is a very efficient but one of the cheapest
methods of advertising your business on the Internet, collect the email
addresses of few of your friends and families then include links to your
websites in your emails before you send out your email."

NEVER Sp-am your friends and family with offers... Products or programs.
Even friends turn friends in after a while. This can be an even better way
to lose all those friends and cause your family to disown you.

"YOUR OWN WEBSITE: You can save a lot of money when you advertise in your
own website. Even a homepage provided for you by your Internet Service
Provider will do. This type of website will let millions of people world
wide know more about your business."

Having your own Website is the best idea you have. But starting with some
"Thing" your ISP gives you is a sure sign of someone who doesn't know what
they're doing. For one, there will be banners and junk all over it. For
another, the URL will be three miles long and impossible to remember, even
for an elephant. If you can't afford a paid host to start, get a free one
without banners and pop ups. Here's a link to several to choose from:
http://www.findmyfreehost.com/Marketplace/bannerfree.asp

And spend a small amount of money a year and get your own dot com domain
name. You can have it redirected to your free site if you want, but get
one.

And you seem to be perpetuating the myth that just building, even a cheap
site from your ISP, will bring millions of people to it. There's a lot
more to getting traffic then just building a site and saying to the four
walls in your room, "Here it is..." And if you've been reading Adland for
any time at all, you know getting traffic is one of the biggest headaches
a site owner has.

Sorry Emmanuel, I just had to...

I hope this helps.


John Olson


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===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Paul Penafiel
Subject:I am looking for the cheapest way to advertise

For me internet marketing has become a hobby, I
love reading ebooks and continue to read as much as
I can so that it will help me down the road.  It's
a learning experience.  Just remember, it's the journey
not the destination that matters most.

Anyway, Cathy Wagner hit the nail on this subject (gotta
love that woman) regarding this web mentality thing in
her response to your question.  She mentioned about
once you have a product and a web site, you need to
test your ad copy and advertising methods to discover which work best and
I found a place for you to test
your ad copy to about 1,000 members for $12.00 bucks.

Check it out: http://tinyurl.com/kxad

Wish you all much success.

Paul Penafiel

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Online Marketer
http://tinyurl.com/hmky
604-783-8725

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comments  http://www.adlandpro.com/adlandpost.htm

==============N e w P o s t i n g  (1)=============
From:J.F. (Jim)Straw
Subject:What do YOU need to know about being an affiliate marketer?

Up until about 4 months ago, I only sold my stuff to my e-Letter
subscribers.

I thought, because my readers bought books about Stock Market Investing,
Finder's Fees, Mailorder, Exporting, Real Estate Options & Home Based
Businesses they wouldn't buy stuff about Internet Marketing, Success
Motivation, & other business related stuff - BUT - they do.  As I had
discovered, many, many years ago (but forgot; again) ... an opportunity
buyer is an opportunity buyer. -- SO ...

I signed-up as an affiliate for some info-products that I had read,
reviewed and found worthy ... "real" good stuff; not the majority of crap.

Guess what?  Now I'm making a few thousand extra dollars each week in
affiliate commissions.

Anyhow, I am planning to write a report on "how" I succeeded as an
affiliate marketer - but - I need to know ...

What do YOU need to know about being an affiliate marketer?  ASK me the
questions about affiliate marketing that you need the answers to, so I can
answer them in my report. -- Just send me an email with your questions ...
mailto:jfstraw@businesslyceum.com?Subject=AffQuestion ... I won't be able
to respond personally to your questions, but I will use your questions to
make my report more responsive to the needs  of those who will eventually
read it.

NOTE:  I will NOT add you to my email list  ... unless you ask me to.

By the way, I would also like to hear from those of you who have
"affiliates" for your products. -- Tell me what you would like your
affiliates to do ... things that would increase their commissions.

Thank You in advance ... I appreciate your assistance.

Jim


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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Request  (1)===============
From:Pamela Wrigh
Subject:http://www.Chocolate-Favors.com

I receive your newsletter and was wondering how I could get my website
included in the Site Review area.

The website is:
http://www.Chocolate-Favors.com


Thanks!

Pamela Wrigh


comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (1)===============
From:Amalia Sotiriadou
Subject: http://www.des-us.com

Hi Dzigner.

Your site is well-designed and quite informative. I do have a couple of
suggestions though. My first comment is in regards to the fonts. Being
legally blind, I would not under normal circumstances pause long enough to
read all that tiny text.
My second comment is in regards to the biggest question asked by a viewer
when they look at a site: "What's in it for me?" If they don't find that
clearly stated within the first paragraph or two, they will move on. You
say a lot of interesting things in your home page, but they are about YOU
and YOUR operation. Sure, people need professional services, but they need
to know immediately what your services will do for THEM.
Compare your home page with my affiliate page here:
http://20402.happeneurs.net - you are both in the same business more or
less.
As far as your site ranking is concerned, there is not much I can tell you
about that without knowing what you have actually done. With the help of
Happeneurs (url above) I have been able to place my site MoneyPops! in the
first page of several search engines for relevant keywords, in a few short
months.
If you want to discuss this further or if I can help in any way, please
feel free to contact me at amasot@yahoo.com

Amalia


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TGeBiz: Your MAP to SUCCESS!
http://www.talentgrid.com/business
MoneyPops! Guaranteed Visitors Go MLM
http://www.moneypops.com
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (2)===============
From:Paul Penafiel
Subject: http://www.mytrafficlotto.com

This lotto site doesn't have as much eye blinding
flashing banners as other lotto sites I've seen, but
still not a big fan of flashy websites.  You did a good
job of keeping the site simple and easy to navigate.

All of your links seems to be working just fine, I could
not find any spelling errors, so good job there, but the
color scheme are too contrasting, like red text on blue
background?

You should post winners on the main page to add
credibility. On the current prize package box says:
"Website Submission to 700,000+", but to where?
ffa, search engines, directories or a combination.

I know that you don't have any pagerank with google yet,
but with no shortage of lotto sites out there, you
won't have any problem finding similar sites to link
to.

Good luck Kevin,

Paul Penafiel

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Online Marketer
http://tinyurl.com/hmky
604-783-8725
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (3)===============
From:Paul Penafiel
Subject: http://www.sofera.com

You have a beautifully designed site, good layout,
easy navigation and the color scheme is pleasing to
the buying eye.

There's one thing that really made me wonder about your
site and that is the comparison between the average
price and "Sofera price". They are inconsistent through
out your entire website.  For example:

Playstation 2

Average retail price: $197.99
Sofera price        : $203.99
You save (6.00)?

You can call me dumb shopper but it would make sense
to have YOUR Sofera Price "lower" than average retail
price.  Looking at the description just below the
price, I couldn't decide whether to get my old pascal
programming language manual or call my computer
instructor as my final lifeline to decipher all that
stuff.  Seriously, I don't think you need all that
info, everyone knows what a Sony Playstation2 is.  Are
any games included?

You should feature a deep discounted product on your
main page to entice shoppers.  For example, when I was
shopping for fishing gear once? I saw this site that
featured a fillet knife on their front page, for one
dollar!!, which I needed and bought it of course, I
still go back to that site everytime they have a special
and they do a good job of reminding me through email.

You could do something like that.

Good luck.
Paul Penafiel

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Online Marketer
http://tinyurl.com/hmky
604-783-8725
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (4)===============
From:Paul Penafiel
Subject: http://www.startup4u.vze.com

This site is actually a carbon copy of the original
site by Warren Contreras' Startflatbroke.com

It's designed to teach newbies how to build a downline
in five different programs under one roof and at the
same time earn a few coins in the process without having
to spend any.

The original site had a form where prospects can plug
in their referral url from each of the programs
described on the site and I think you should leave it as
it was or maybe you can call it Startflatbroke.com
plug in site, whereby you are creating a brand recognition similar to that
of profit plug-in site that
I see all the time except on much lower scale of course.

It's a very simple site with a simple plan and I will
leave it at that.

Regards,


Paul Penafiel

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Online Marketer
http://tinyurl.com/hmky
604-783-8725
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (5)===============
From:Robert Lee
Subject:  http://www.des-us.com

Quote: I need your help because even though I have put meta tags, content
and  a links/affiliates page, my website ranking has not gone up.
End Quote

I am sure that the usual suspects will jump all over this attempt to drive
traffic to a web through Adlands disguised as a web site review. But, what
the heck, I have a moment to spare.

I'll start with why you have your webpage right-click disabled. Why ask
for help if we can't easily see the source code. Of course there is always
the VIEW > Source option which you have overlooked (as well as many other
ways to get to your source code, none of which are important at the
moment).
1. Your Meta Tag keywords are too general and too common to drive any
traffic from the search engines that rely on that information. Revise and
target better.
2. Use of javascript for navigation probably stops many SE's from actively
spidering your site, this should be backed up with standard HTML links on
the bottom of the pages. This will also increase spider paths and visitor
navigation experience.
3. Mixed use of "_top" and "_blank" target tags is inconsistent throughout
the site. Opening second windows unexpectantly is usually not a good idea.
4. Finding targeted traffic is tough. You need to better focus your web
experience on the two or three things you do well and focus your energies
on introducing those services to your visitors through link excnahges,
advertising and banner trades. Keep in mind that you want to be
advertised where people are looking for you. Web rings really don't drive
business, although they do drive traffic since the web sites in a web ring
all have common information.
5. I am unsure how the .asp page format is spidered, you may want to join
www.searchenginewatch.com and find out more about that aspect of your page
design.

Overall, your website is easy to use but not outstanding in any specific
aspect for the casual visitor. That works the same as for Google rankings.
How is a secret.


Robert Lee

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AKA 'The Smart Guy'
http://www.stupidnewbies.com/index.htm
StupidNewbies.com - fighting online business ignorance since 1999
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (6)===============
From:Robert Lee
Subject: http://www.startup4u.vze.com

Quote: Heres my site: http://www.startup4u.vze.com
Please tell me what I can do to better it.
End Quote

Too much text, not enough "personalization". If you're going to sell
yourself, services you recommend and such, do it on a personal level.

QUOTE: In order to insure your success online you need to have a website
to promote with. Get a free account at IDownline here.
END QUOTE.
Don't sell what you don't use. Don't promote affiliate programs without
being able to back up their claims, personally.

Eric, get your own domain and start over. Successful starters have
reputations to build on, not freebie websites to explain.


Robert Lee


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Business-Domain-Names.com
$8.75 domain name registration and inexpensive hosting for beginners and
professionals alike.
http://www.business-domain-names.com
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (7)===============
From:Robert Lee
Subject: http://www.sofera.com

Quote: I would really appreciate it if some of you could provide me with
feedback. http://www.sofera.com
End Quote

Disappointing navigation. Tell me what is missing from this page:
http://www.sofera.com/SearchResults/showCats.asp?Cat=3

Uneven text on home page to highlight and underline hyperlinks. You need
to correct this.

Disappointing surprise of PayPal use of a checkout. I am guessing that you
mainly sell at auction and have the website to back up your product lines
and product information.

If you are actually trying to sell from this site you need to better
explain the sales checkout procedure, shipping policy, returns and
replacement policies and I would hope that at some time you include a
phone number for contact rather that just an email form.

QUOTE:
What makes us different?
Let's face it, there's 1000's of sites out there selling basically the
same products as us.
http://www.sofera.com/home/about.asp
END QUOTE
You're right, what makes you different? I think you need to focus on the
customer experience more and leave price hunting to the truly price
conscious. There is always a better deal somewhere and telling me you work
on a 5% margin doesn't inspire confidence in your business model, it
concerns me with the overall quality of product and availability of
support staff.
Lots of spelling errors on this page too:
http://www.sofera.com/home/about.asp

You asked, after all.

Robert Lee


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AKA 'The Smart Guy'
http://www.stupidnewbies.com/index.htm
StupidNewbies.com - fighting online business ignorance since 1999
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (8)===============
From:Robert Lee
Subject: http://www.pskovgo.narod.ru/pskov_english.htm

Quote: I would like to get my site review to see how to improve my site.
http://www.pskovgo.narod.ru/pskov_english.htm
End Quote

What area of the site did you want to be examined? It seems very well laid
out, understandable and why is there a FRIENDFINDER affiliate link on the
page?


Robert Lee


--------------------------------------------------------------------
AKA 'The Smart Guy'
http://www.stupidnewbies.com/index.htm
StupidNewbies.com - fighting online business ignorance since 1999
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comments  http://www.adlandpro.com/adlandpost.htm


=====================Site Review Response  (9)===============
From:Robert Lee
Subject: http://www.mytrafficlotto.com

Quote: I think that some of the best website reviewers are members of
Adland Digest. You take the time to offer valuable and constructive
advice. Therefore, I would appreciate it if you would review my new site
for me.
http://www.mytrafficlotto.com
End Quote

Very ... bright ... red ... text ... dark blue background ... burning
eyeballs ... can't continue.

Robert Lee


--------------------------------------------------------------------
AKA 'The Smart Guy'
http://www.stupidnewbies.com/index.htm
StupidNewbies.com - fighting online business ignorance since 1999

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comments  http://www.adlandpro.com/adlandpost.htm

=====================G u e s t   A r t i c l e   (1)===============
Your Target Market
ByBob Osgoodby

Identifying your target market is one of the things you should
have learned in Marketing 101, no matter what school you
attended. Many of us attend the "School of Hard Knocks",
and if you don't learn it there, you probably never will be
successful in your marketing efforts.

Now let's think a little. Would it pay you to advertise sporting
goods to people in a nursing home? How about advertising a local
fence installation company on National TV?

Why is the answer to both of the above no? Simple - their ads
don't match their potential clients. Your target market should
consist of people who not only need your product or service, but
also have the wherewithal to pay for it.

Does the Internet have this same requirement? Sure - while the
Internet is worldwide and covers most of the globe, it is
probably more important to find your target market there than
anyplace else.

Most places you might advertise in don't have detailed
demographics of their visitors or readers. Some companies are
trying to get this information, but it is a long uphill battle as
most people are unwilling to give out personal information on the
web.

This is one instance where you have to use some common sense.
While you may not have detailed demographics available, there are
some things you can do to sharpen the focus a bit. If you were
selling a health product geared toward older people, you can
automatically rule out the "kiddie sites" or ones that appeal
to a young crowd such as the sites where you swap music.

Web Sites or Newsletters that specialize in humor are normally a
"no-no" as the grind of getting two or three jokes out a day,
will guarantee that they will publish some that will offend
somebody. It is also one of the least targeted. Don't get me
wrong here. Humor has its place as long as it is in good taste,
is not offensive, and is part of a publication that reaches a
specific group.

So, using some common sense, you identify either some web sites
where you can place an ad, or a newsletter that appears to cater
to your potential client base.

The next step is tracking your results. This is where many
budding entrepreneurs miss the boat. There are a number of ways
to track where your inquiries are coming from. Probably the
easiest is to give an email address, which is unique to that ad.
If you have your own domain, you most likely have unlimited
aliases that all come to the same email address. If all else
fails, get yourself a supply of free email addresses.

You can also use the web to help in your tracking. Designing a
unique form, which sends you an email for each ad someone
responds to, is not an overwhelming task. You can build a
keyword right into the form, that the person filling it out will
never see, that lets you know exactly where they saw the ad.

Newsletters are a good choice. If a newsletter has been around
for awhile, and has a decent number of subscribers, they are
doing something right. If your ad is not pulling, odds are
either you are in the wrong target market, or have a poorly
written ad.

The first mistake someone might make is confusing subscribers
with potential customers. One newsletter with 500,000
subscribers may produce minimal results, while another with only
a thousand or so, may produce a lot. Here is where you have to
determine if the newsletter you are considering is reaching your
target market.

Many people will throw together a "crummy" ad, and then blame the
vehicle they use to advertise it when it doesn't work. If it is
reaching your target market, and you have a decent product or
service, which is affordable to those you are trying to reach,
you will do business.

-----



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Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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=====================Joke of the Day   (1)===============

ELECTION DAY SPECIAL

Five surgeons are discussing who makes the best patients on the operating table.
The first surgeon says, "I like to see accountants on my operating table,
because when you open them up, everything inside is numbered."

The second responds, "Yeah, but you should try electricians! Everything inside
them is color coded."

The third surgeon says, "No, I really think librarians are the best; everything
inside them is in alphabetical order."

The fourth surgeon chimes in: "You know, I like construction workers.... those
guys always understand when you have a few parts left over at the end, and when
the job takes longer than you said it would."

But the fifth surgeon shut them all up when he observed: "you're all wrong.
Politicians are the easiest to operate on. There's no guts, no heart, and no
spine, and the head and butt are interchangeable."



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