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                           of  25,000 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                                      contact at
                      Vol. 1 issue #368  Oct, 23, 20

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Topics in this issue:

Sponsor Message
Word from Publisher
1.3 Ways To Super-Glue People To Your Web Site!

C o n t i n u i n g   D i s c u s s i o n s (5)

1.What to Do When People Want Everything for Free
~William Jaroske

2.Best Places to advertise

3.EMM - Questions.. remain
~Geoff Dodd
~John Olson

4.California's New Anti-Spam Law
~Marianne Payton

5.E-books all over the net
~Adrienne Petersen

N e w     P o s t s  (1)

1.Andy Sparks
~Determining the value of a domain name and web site

Site Review Requests   (1)

1.Robyn Murphy

Site Review Responses   (0)

G u e s t   A r t i c l e    (1)
1.A Professional Image
By Bob Osgoodby

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  250 new subscribers who joined list since last mailing.

Here are some recent unsolicited testimonials from Adlandpro customers.

Sent on  October 23, 2003 12:13 AM
Paul Mahoney at writes

Hello Bogdan,

I felt I had to put an email together for you.

I have been using your service for a year now and can say it has been the
best way for me to get visitors and search engines to find my web pages.
The quality of traffic your site has sent me has been of the highest.

Also the Adland Digest has proved to be both informative to me and a
constructive way for me to build my client base.

Thanks again for a great product and service that you have designed for

Paul Mahoney


Sent on October 20, 2003 1:29 AM

Della of writes.

Hi Adlandpro,

I just want to thank you for offering such a great service.  I spent weeks
placing ads on lots of sites on the net... and yours is the only one that
I received any response from, and I got 400 hits (5 responses).  I have
recommended your site to my company.

Unfortunately I have had to resign from my company due to personal
reasons.  But I just want to thank you and to explain why I have

I wish you all the best,



Sent on  October 14, 2003 11:41 AM





If you have not visited our site recently, this is the best time
to do it. Lots of improvements and additions.
Just login here.

If you forgot what Adlandpro is about or would like to refresh your
memory, request our 6 part follow-up  sequence.
Send blank message to the following email address
to learn about Adlandpro affiliate program, send blank message
to receive 5 day Free Website success course, send blank email to


Bogdan Fiedur

==========3 Ways To Super-Glue People To Your Web Site!===========
From:Larry Dotson

1) Provide your web site visitors with content they
can't read anywhere else. People will stay longer at
your web site to read the original content. You could
also allow them to read through your e-zine and
archive the back issues on your web site. Or you
could charge access to the back issues because it
would be original content.

2) Remind your web site visitors they can print out
your content. They may browse around your online
store while it's printing. They may read it at home,
work, outside, etc. Other people might see what
they're reading and want to visit your web site or
subscribe to your e-zine.

3) Offer your web site visitors a freebie if they take
the time to fill out your online survey. They'll be at
the site longer and might buy something afterwards.
Your survey could ask them what kind of products
they want, what they think of your customer service,
how they like your web site, etc.

FREEE eBook!  5000 Words & Phrases That Sell


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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:William Jaroske
Subject:What to Do When People Want Everything for Free

Diane Hughes said

"It's a sticky situation. A prospect, a site visitor, or just
a casual acquaintance asks for your help or advice on something.
You gladly give it, thinking it's a one-time "favor." But
instead of providing a little free advice, you've opened the
door to an onslaught of mooching"

End Quote

Diane, I do agree with you on the aspect of moochers online. I think this
is really pitiful how these people think they are entitled to freebies at
your expense.

A lot of times these people you come across are badly educated that they
never do any research themselves. More times than often I found that they
were peddling products that are complete garbage.

Noni Juice, Amway, Six Figure Income, RetireQuickly, and other simular
pyramid schemes that DO NOT WORK.

Out of all the fraud reporting websites that are available to them. They
still refuse to believe that they are promoting a pyramid scam. These are
just a few.

It is so surprising that they can't get on to do a web search on search
engines themselves.

Many of these individuals do not care what they are selling along they get
paid their commission, and most receive very little or anything at all.
You will find that a lot are down right pathilogical liars that they will
say anything to convince you to sign up. The hype and lies don't impress
me at all when it comes to promoting a business.

You can  see the kind of products they are selling just by looking at
their websites and alot of products they are offering are not worth
purchasing. I don't believe for one second that they are making huge
amounts of money at it.

William Jaroske

Invest in worthwhile opportunities for once. Its plain foolish to promote
gimmicky scams and schemes with no hopes to make money. Get yourself
educated today!!


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
Subject:Best Places to advertise

I have an answer, you can post your recruitment ads on the websites below,
just copy the websites addresses (one at a time please) , and paste it in
your webbrowser's and click O.K, then read the information,if you like
what you read,place your ads accordingly. The benefits of these websites
for marketers, are, millions of people will see your ads, it's free,and it
works well.

Best regards,

Phone your friends and families free!


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Geoff Dodd
Subject:EMM - Questions.. remain

Hi Bogdan,

John Olson wrote: "Sell the Product or Service, Not the Pay Plan or the
Marketing Plan."

I think this is 'spot on', and EMM is breaking that
rule by once again pushing a DREAM of untold riches
obtained easily -thanks to a new and miraculous way
or 'Marketing Plan.' How many thousands do you have
to personally sponsor, using this miraculous plan,
to get better than my $20 pay check? Huh?

Another NEW plan that's just arisen is GlobalPowerline,
a very slick and professional operation using a 'tap
root' or long single line just like Concorde's use of
a powerline to get people into nutritionals, and like
SixFigureIncome's original long line Tuna fishing
View at:

This one impressed me for its simplicity and because
of the compelling nature of its copy and presentation
so I joined it because it 'feels' like it'll work -
in 60 countries, and on total automatic.

EMM will disappoint anyone who gets less than, say
10,000 members in his/her (binary) downline - because
of the 'free entry level' where most unpaid folk seem
to sit, waiting for money to start raining down..
It is great for a list-owner sporting 1-3 million

Geoff Dodd   - Australia

Take a free tour and earn across 60 countries on full


===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:John Olson
Subject:EMM - Questions.. remain

To Josiah, Geoff and Kelly,

After reading about the experiences with EMM some of you have had, I feel
like I need to cover something I left out of my earlier post about the EMM
Marketing plan. That being, I in no way indorse The FreeStore Club. I have
heard to many stories about people never getting anywhere with this
program. Of course that can be said about most programs. My comments were
solely about the EMM Marketing plan itself.

My problem with the EMM plan, is being forced to use it for the FreeStore
Club. It is a good and well thought out approach to marketing, but you
have to want to be in the program it's used to promote in order to make
use of it. That is why I wrote my own Marketing course, based somewhat on
EMM and others floating around the Web, but I don't charge for it, and
that allows anyone to make use of it with whatever program or programs
they're in. I give them the course, and they can copy all the letters and
the only things they need to change are the personal things and the links
and/or the programs. I tell them how to set it up and where to get what
they need to do it, at no cost or low cost.

I am just sick and tired of programs being offered for sale to help others
market what they really want to market. Forcing them to then turn around a
market the marketing program in order to recoup their costs. Don't get me
wrong, there are some marketing programs that offer a lot for what you get
and are worth it. But what EMM is, is a system for plugging leads into and
building a relationship with them, but then it forces them into that one
program, again, a program they may not want to be in.

With a little work, someone should be able to do the same thing for any
program, they just have to do it on their own.

Let me make this clear again, I do not endorse The FreeStore Club, but the
marketing plan, EMM, is a good model and it can be effective.

John Olson

-------------------------------------------------------------------- It's Your Money. It's Your Time.
Let Me, Help You,


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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Marianne Payton
Subject:California's New Anti-Spam Law

Hello Bogdan and Adlanders:

I have written about the spam issue previously and what is about to
happen, how the rules are changing and got some not very nice responses
from some of those who dominate this discussion group. Thanks to Sharon
Bray-McPherson for bringing this subject up again.

The FTC is very much a part of this spam issue and the article
is a small part of what one state, California, is doing to get rid of the
spam.  First thing we know, there will be more states taking the same

Are YOU in compliance with the FTC?  Probably NOT!
Most online business owners aren't & don't even know it. Half of us or
better don't understand the implications of just what the FTC is doing.  I
am providing you a link to get the FTC Rules ebook, which is written in a
language we can all understand. Check out the FTC Rules with my
compliments ~

<a href=" "> </a>

I can't say it any better. I have been working very hard to make sure my
own website is in compliance with the FTC Rules.  Here is your chance.  We
must also be sure our emails are truly in compliance as well.

God Bless,
Marianne E, Payton, Charter Member i-Cop

To every thing there is a season, and a time to every
purpose under the heaven. (Ecc 3:1-2)


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Adrienne Petersen
Subject:E-books all over the net

I don't agree that NO eBook is worth buying, however I do practice
patience in getting the eBooks I really would like to have.  I bookmark
the site, and then stay on the look-out for the eBook, as I have gotten
many without purchasing them through programs I am a member of or from an
ezine subscription.  The last eBook that I purchased was The Super
Affiliate Handbook by Rosalind Gardner, and I did feel that it would have
been a bargain at twice the price.  But...I didn't purchase it until a
friend of mine who had read it gave it high marks.  As with anything else
on or off the internet, don't be impulsive when spending your hard earned

My Home Biz Tips
Best of the Best Advertising!


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==============N e w P o s t i n g  (1)=============
From:Andy Sparks
Subject:Determining the value of a domain name and web site

Occasionally but not often, I receive and email expressing an interest in
buying one of my domains.  I always wonder how to set a price (as if I was
actually interested in selling).

I told this gentleman it would take serious money for me to even consider
selling and he says name your price.  I thought about it a couple of days
and shot him a price.  Never heard from him again.

Now I may have been providing a free appraisal or he might have been
fishing.  I don't know but it has me wondering what my domains are worth,
if anything.

Obviously, because I wasn't motivated to sell, my price was what I
considered to be the top of the market.  My thinking was if a web site is
earning enough to pay half of the mortgage, I shouldn't sell it for less
than half of   the mortgage balance.  My price was higher than that but
you have to start somewhere.

A rule of thumb used in real estate is 10% a house that rents for $500 is
worth around $50,000.  That is probably to much to pay for $500 a month
that you may or may not collect but it is just a ballpark.

A business is worth its inventory, hard assets and 1.5 to 3 years income
depending on the nature of the business.

I would like your input about the value of a domain and web site.  Not
specifically any of mine because they are not actively for sale, unless
you are interested in paying off my house.

Andy Sparks

Adland customer's special price
on simple and inexpensive autoresponder service.


=====================Site Review Request  (1)===============
From:Robyn Murphy

Hi all,

I have been annoying many of my Internet friends and associates quite
regularly asking for opinions and critiques of my new site, and they
suggested it was about time I requested a site review more formally!

Your Inner Space has been designed to provide website hosting specifically
for new-comers, offering step-by-step training and tutorials. I have a
background in computer training and technical writing and am using my
skills to tutor those new to the whole idea of running their own websites.

I look forward to reviews by experienced 'netters, marketers and site
builders, as well as those who know nothing about websites (I need to make
sure that if you are new to the Internet, you indeed know what I am
offering and what I am talking about).

Please post your responses here, or reply to



Great hosting... and peace of mind
Sign up for FREE TRAINING (limited time only)


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=====================G u e s t   A r t i c l e   (1)===============
A Professional Image
ByBob Osgoodby

First impressions are extremely important if you hope to do
business on the Web. After you refine your ads, and if you make
your pitch to a targeted group, you will start to get visitors to
your web site. Here is where many would be entrepreneurs drop
the ball.

Putting up a web site is not a difficult task, but designing a
good one is, and if you don't pay attention, it might be working
against you. Think about it, the web site is not only the first
impression of you and your business, it is crucial to your
success or failure.

People don't waste a whole lot of time when visiting a site. If
it isn't professional looking, they may just "click away". While
looks are important, you must spend time on developing good copy.
Copy written by affiliate programs has been seen over and over,
and while it may have been effective at one time, it is so
overused that people immediately recognize it for what it is.

In addition to good copy, which of course has no spelling,
grammatical or punctuation errors, it clearly states what you
are offering. Many web sites offer a real challenge to try to
figure out what they are trying to sell. The offer should be the
first thing they see. The information must also flow logically,
and not leave a lot of questions unanswered.

In addition to complete information on your offer, it must have a
call to action, which entices the visitor to purchase from you.
It must also have an order form, or instructions that are easy to
follow. It is also a real plus to let the prospect know a little
bit about you. Your picture on the site can go a long way to help
instil confidence.

There is some confusion on the value of links. Some advocate
that a good web site should be divided into separate sections
connected by links. Others feel that a single long web page will
score higher in the search engine rankings.

There are basically two types of links. One goes to a completely
separate web page, and is considered an external link. Another
type is referred to as an internal link. These point to different
"parts" within the same web page. Both have value, however
internal links are a little friendlier. If someone clicks on one
and the next "part" logically flows from the previous one, people
will be more inclined to read on.

While it is a good idea to have your links on the side of the
page, you should avoid the use of frames, which divides the page
into two logical pieces that can be independently manipulated.
At the current time, sites constructed with frames are not search
engine friendly, although this could change.

Links should be clear as to where they will take you. It is
crucial that the titles of the links, not only make sense, but
actually take someone to that information. Each site should have
links that are unique, and it is not a good idea to have
information in the target, that is not specified in the link.

If you have someone design the site for you, remember that their
expertise is in web site design, and most likely they will know
little, if anything, about what you are doing. They can construct
the site and make it look good, but the copy and information flow
is your responsibility. You should always take a break from the
copy writing, and if at all possible, have someone else proof
your work. Also you have to be careful of words that pass spell
check, but are actually an error. Don't confuse words like
"there" and "their".

Once you have the basic framework finished, it is now time to
test it. Try to corral as many people as possible to review it.
Is it clear and an effective presentation? You should probably
avoid friends unless you are sure they will give you an honest

The first impression your web site makes is crucial to success.
If people have to "jump through hoops" to find out about your
offer, or if it doesn't portray a professional image, the odds
are they won't buy.

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at:


=====================Joke of the Day   (1)===============

Keep this in mind the next time you either hear or are about to repeat a rumour!

In ancient Greece (469 - 399 BC), Socrates was well known for his wisdom. One
day the great philosopher came upon an acquaintance who said excitedly,
"Socrates, do you know what I just heard about one of your students?"

Wait a moment," Socrates replied. "Before telling me anything I'd like you to
pass a little test. It's called the Triple Filter Test.

"Triple filter?" "That's right," Socrates continued "Before you talk to me about
my student, it might be a good idea to take a moment and filter what you're
going to say... The first filter is Truth. Have you made absolutely sure that
what you are about to tell me is true?"

"No," the man said, "actually I just heard about it and ...."

"All right," said Socrates. "So you don't really know if it's true or not. Now
let's try the second filter, the filter of Goodness. Is what you are about to
tell me about my student something good ?"

"No, on the contrary ..." "So," Socrates continued, "you want to tell me
something bad about him, but you're not certain it's true.

You may still pass the test though, because there's one filter left: the filter
of Usefulness. Is what you want to tell me about my student going to be useful
to me ?" "No, not really."

"Well," concluded Socrates, "if what you want to tell me is neither true nor
good nor even useful, why tell it to me at all ?" This is the reason Socrates
was a great philosopher and held in such high esteem....

Provided by Marianne Payton


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