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                     on web marketing and promotion
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                        Bogdan Fiedur,  Publisher
                                      contact at
                       Vol. 1 issue #375  Dec, 15, 2003

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Topics in this issue:

Sponsor Message
Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (3)

1.The Good and Evil War
~John Olson

2.What are the "Best Practices" for Affiliate Programs?
~John Olson
~Devasish Gupta
~Cathy Wagner
~Amalia Sotiriadou

3.Online Information
~Eric McArdle
~Brian Ockert

N e w     P o s t s  (6)

1.Barnett Bando

2.Rudolph  Burgzorg
~NETWORKING-- a mutual support system

3.Jeff Schmelzer
~Webmasters DO NOT pay for PPC!!!

4.Becky Brown
~Getting visitors to my website

5.Damon Smith
~Your Gold Is In The List!

6.Donna Sweat
~Tools and Resources for Marketers

Site Review Requests   (0)

Site Review Responses   (3)

1.William Jaroske

2.Devasish Gupta

3.Tom Falco

G u e s t   A r t i c l e    (1)
1.How to Spot a Good Web Template Design
Submitted Jeff Foster

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  350 new subscribers who joined list since last mailing.

Advertisers today are becoming more demanding and want
to pay for results as opposed to pay for promises.

Listening to these demands and looking around, we have decided
to build our own delivery mechanism of such promotions.
In addition to the classified system, which has successfully delivered
traffic to our loyal advertisers for years, we have now added
Pay Per Click results (short PPC).

When you are searching our site, on the right of each result
page, we are displaying  ads of those who are paying for
this position. Try this search

Advertisers displaying ads on the right side of the page, are
only charged, when somebody clicks their link.
It doesn't cost them at all to be there.

Isn't this nice?

You can purchase this kind of advertising here.
We have packages for $10, $20, $40 and  $80.
If you buy before Dec 25, 2003, we will double the amount
of money in your pool.

I believe I heard lots of questions in this forum about viable
business opportunists.
Well, here is one for you coming from me, and it might turn out
to be your golden bullet for 2004, if you act fast.
Depending what kind of traffic we will receive from our affiliates,
we might introduce some restrictions which will make
more difficult to qualify later as our affiliate.

Now you can display all those results on your pages and earn
up to 30% of our revenue for clicks coming from your site.

In fact you can be earning up to 60% if you sponsor the advertiser
in the first place and then produce clicks coming from your site
when displaying their ads.

If you are an affiliate already, you will be receiving proper linking
codes over next couple of days, if you are not yet, go here to
sign up.

Bogdan Fiedur

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:John Olson
Subject:The Good and Evil War


In Adland #374 you wrote:

"reality is a huge number of ppl are calling themselves marketers but
truly they are
just peddlers of others wares..why because no have the brain the want the
desire to produce for themselves a sellable product in fact they are truly
lazy & want it all handed to them on a platter..."

To take your statement to the extreme, every person selling anything not
made by themselves, is lazy and wants everything handed to them on a
platter. This would include every Realtor, Car Sales Person, Insurance
Agent and countless other people in sales all across the world who sell
things and items they don't produce both on and off line.

Paul, that's just about as nutty as some of William's comments, which he
is entitled to.

Most people in the world, whether they're online or off line, don't have
the imagination or guts to make something themselves and sell it. But,
many people have the ability to sell what others produce. And they work
darn hard at it too.

Talk to any one who's ever done any sales and they'll tell you, it's no
bed of roses.

Most of the time, someone should be able to make more money if they
produce something and sell it themselves. But for most people, that isn't

Now, I'm not going to defend the MLM's mentioned, Amway is a giant rip off
for most people in my opinion and SFI, operates a scheme that most people
will fail at. That doesn't mean that someone who works their butt off,
can't make either of these work. But for most of the dreamers who jump
into these and many other MLM's either online or off, their dreams will
turn into nightmares of lost money, time and friends.

The problem I see everyday in my mail box, is program after program after
scheme that talk about all the money to be made and hardly mention what
the heck the product is. And it's sickening. People, normal hard working
people, are being sucked in day after day by slick Ad Copy promising
riches for doing next to nothing.

I've been around long enough and been sucked into enough of these to have
learned that it's the product or service that matters, not all the Hype
and Slick Copy about the money and matrixes.

I have told my list time and time again, DO NOT Join something for the
money anyone says you can make, join because you like, want or need the
product or service being offered. I write this so often, my figures must
have a memory of the words, they flow out so fast over the keyboard.

William and you both have some points to be made, but by saying that if
you're not selling your own product, your expecting everything to be
handed to you is plain silly. Sales people all over the world work hard
for what they earn, and online "Marketers" work just as hard, or they had
better if they want to succeed. And anyone or any Website that tells you
it's easy is pulling a fast one. There are tools that can help, but
without the work, the money won't come.

The problem I see in all this is the "Dream Merchants" that fill people up
with easy money talk to get them to spend their money and their time.

If a program is being promoted with just the money to be made and not the
product or service, it will fail and everyone who joins it will fail at
some point. The only ones who will make money are the ones who started the
stupid thing in the first place.

I wrote an article about this on the TGIF Marketing site, for those who
want to read it head over to and look for a piece
titled, "EASY MONEY?" It's one of the last articles.

John Olson

-------------------------------------------------------------------- It's Your Money. It's Your Time.
Let Me, Help You,


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:John Olson
Subject:What are the "Best Practices" for Affiliate Programs?


Well, I'll throw in my two cents for what it's worth.

First, make sure what you are offering is something people want and need.

Second, make it affordable for most people, if you can, under cut others
who sell the same thing and deliver more.

Third, say in touch with your affiliates with information and ideas for

Fourth, offer any and all help needed, including banners and ad fresh ad

Fifth, be on the look out for things to ad at no cost that improve what
you already have and make it more attractive. Ad a new product or feature
from time to time to keep it fresh.

And need I say, promote the product or service over the money to be made.
You want people to buy the product or service whether or not they promote

It's late and I'm fading fast, so I'll leave it at that for now and see
what others have to offer later.

This is a good topic, thanks for bring it up.

John Olson

-------------------------------------------------------------------- It's Your Money. It's Your Time.
Let Me, Help You,


===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Devasish Gupta
Subject:What are the "Best Practices" for Affiliate Programs?

Respected Bogdan Fiedur,

However, even though Affiliate Programs are...  A HIGHLY PROFITABLE
MARKETING TOOL ... a critical point I've realized from my research is that
your Affiliate Program can only be as good as the software that is running
it for you!

If you want to be the biggest and best -- and literally BLOW PAST YOUR
COMPETITION with an army of affiliates that
only get paid when they make a sale -- you had better have software that
is GUARANTEED to track every visitor your
affiliate sends you ... no questions asked!

But do you need to spend $2,000 to $10,000+ on Affiliate Program
software... and then hundreds of dollars a month thereafter... in order to
build a successful Affiliate Program?

At first I thought so (a lot of the so-called "experts" will tell you this
is the only way to go), but then I discovered this powerful software that
blows its overpriced competition out of the water.

Honestly, if you're interested in starting your own Affiliate Program and
advertising your business on thousands of web sites for FREE -- only
paying when an ACTUAL SALE is made -- then I'd highly recommend checking
out the following web site:

Here you'll find *accurate* information (along with some really VALUABLE
MARKETING TIPS) about how you can start
your very own successful Affiliate Program using software designed by a
highly-respected Internet marketer who has one of the most successful
Affiliate Programs on the Web.

It is quite literally the ultimate performance-based advertising because

Hundreds, even thousands, of people can promote your products on every
corner of the Web, and you only ever pay them when they make a sale!

Hope this helps,

Yours sincerely,
Devasish Gupta

Independent Associate
E-Commerce for Everyone!



===========C o n t i n u i n g D i s c u s s i o n (2.3)=============
From:Cathy Wagner
Subject:What are the "Best Practices" for Affiliate Programs?


I think you misunderstood my post. Rudeness is just not good business practice.
And you did it again in the last issue:

Quoting William "Cheryl, that post was so incredibly shallow. I am amazed that
it got published."

Cheryl was merely expressing her opinion and you cut her down as rudely as
possible. She was the only one who took the time to review the General's site
and for that you criticized and belittled her. All she said was that she didn't
really like the URL he chose and that she thought he could have had more
information, but you seemed to feel that she had no right to say what she did.

Why didn't you send in a review of his site instead of reviewing her review?

I was not trying to say that SFI and Amway are businesses that I recommend and I
was not trying to say that there is never a time when you have to say things
that might hurt others' feelings.

As you so you so conveniently pointed out by quoting me from August, yes some
times we feel the need to say things that are less than complimentary, but it is
in our best interest, as people who are trying to build a business by advising
others, to say those things KINDLY.

Cathy Wagner

ONE STOP Internet Business Services
The Mother Lode of free and low cost
marketing tips and tools.


===========C o n t i n u i n g D i s c u s s i o n (2.4)=============
From:Amalia Sotiriadou
Subject:What are the "Best Practices" for Affiliate Programs?

Excellent topics, Bogdan! I will not pretend to be an expert in all of
them, I will simply answer based on my experience.

1. What are the current "Best Practices" for Affiliate Programs?

In my humble opinion, the only valid program is one that has a needed
program to sell. A "good" affiliate program puts the needs of its
affiliates first, shares the wealth as much as possible and trains its
affiliates to promote. "Cooperation" is the word of the day - and it is
the only way to move ahead to mutual success.

2.  How does one "Launch" a successful Affiliate  Program(s)?

With a lot of work! It is imperative that the owner collaborates with
other successful programs in order to bring in the "basic team" that will
launch the program and bring in more affiliates. Heavy advertising is a
"must" - an it does cost.

3. How does one "attract" lots of good Affiliates?

When you get the answer to that one, please let me know!

4. What do you do to help your Affiliates promote and
sell your products and grow their own "downline"?

Make available to them good, solid tools - the same tools that YOU as the
owner use to promote your program. Training must be constant and as
personal as possible. Let them know that success takes time, but can be
very fulfilling. A positive attitude and a belief in your own program goes
a long way and enthusiasm is catching.

5.  What do you do when the product(s) currently offered through your
Affiliate Program begin to "age" and/or "saturate" in the market?

The Internet is a dynamic medium and your offers must also be dynamic in
nature. Personally, I try to stay on the cutting edge of technology for
the products I offer and I keep adding new products or procedures as soon
as they become available. This keeps my own program "fresh" and

Amalia Sotiriadou

Don't "just" advertise when you can EARN too!




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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Eric McArdle
Subject:Online Information

>In presenting a business opportunity I believe the information required to
>make an informed decision should be free. That is what led me to the
Bernie Sikora wrote

>opportunity I joined, plus, the opportunity to work online (no door to
>door selling).Internet marketing is only in its infancy, there is a lot of
>growth happening. The main problem I find is find free advertising outlets
>that live up to their promises.Can you line up the free online advertising
>to promote my free decision pack?

Hi Bernie,

What is your business opportunity because it can change along the terms of
advertising. NO matter what, try to make your pages search engine
friendly. Even your page offering the free decision pack should have
helpful content and targeted meta tag keywords and descriptions. You can
get tons of targeted traffic for free from search engines, if you work
them right.

Here's a few free programs that have helped me.

Try Its like listfire, freenetleads, etc, but newer.
Its an list building program that you can get people to check out your
free info packet. But, that's only if they're interested in what you have
to offer.

You can try . By looking at ten sites, you can hold the
second, third, or fourth position for your listing. They have a few
directories entertainment, finance, business opps, business services and
quite a few more. This can target your audience more. is another free service where you read emails and get enough
to send a solo ad. If you're promoting a lead page discussing your biz opp
you should get some results. I've received effective results from them
every time.

Try righting articles in your line of profession and including the link to
your page introducing your free download in your signature. If you write
useful articles, most will click into your site.

Find forum discussions that are related to your product and not blatantly
advertise, but show your knowledge and use your sig once more.

Create a 5-7 day ecourse that helps people that would be interested in
your product.

Basically its up to you to put the time into preparing it with a unique

There's many outlets for free advertising, they're just hard to come by
with all of the b.s. on the internet.

Hope these help

Eric McArdle


===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:Brian Ockert
Subject:Online Information

In reply to Bernie Sikora I do agree about the
information required to make a decision should
be free. The problem I have found is that all
the free stuff which says you get this and you
get that, and this resource and that resource
is available when you sign up is all very well
but when you actually sign up to an opportunity
you are left to flounder.

Granted there are all these tools and gimmicks
and web page set up sites for free, but no one
actually spells out exactly what you have to do
to use these things. Instructions are either non
existent or so complicated you need a computer
degree to use them. So you ditch the site and
move onto the next - and start the same thing all
over again. Meanwhile your credit card debt is
rising and your earnings are still non existent.

So in the new year I'm setting up my own site with
nothing complicated on it. Only straight forward
opportunities that I have personally tried and
find that work - and so far these are few and far

Concerning Bernie's other point about free advertising
outlets. Just a thought but aren't we just sending
stuff round in circles to each other and receiving
hundreds of adverts that go straight in the bin
because we have to have them in order to send our
own. Does anyone really read them? There must be a
better way. If anyone knows of one let me know.

Stop going round in circles - get your life back



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==============N e w P o s t i n g  (1)=============
From:Barnett Bando

I am interested in the opinion of how people prospect for new people to show
them their business, the kind of venues i.e. classified ads, posters , hot
pockets flyers on cars talking to people, pull tabs what works best for


Barnett Bando Independent Herbalife distributor transforming peoples lives
thru good health and extraordinary incomes.



==============N e w P o s t i n g  (2)=============
From:Rudolph  Burgzorg
Subject:NETWORKING-- a mutual support system

In my last Ezine I approached the subject of Networking from a
Sociological rather than a Capitalistic point of view.

The reason for this is that networking, you will agree, could be compared
to a Chain in which its links are human beings.  This truly is the essence
of Networking.  Here we find people of goodwill working together for the
common good - each person in the Human Chain fully supporting each other.

Think of it, life and living could be less stressful when we Network.

Networking gives you and I the opportunity to function within the Mutual
Support System that was set up by Universal Intelligence or God.
Therefore, our life experience is a reflection of our willingness to
recognize and believe that this is, indeed, true.  Have you noticed the
more things you and I have the more we want and the more we want the more
miserable our life experience becomes-Worry! Worry! Worry!  Networking is
the answer to all this Worry because it is a "Mutual Support System that
is in tune with the basic Laws of the Universe.

Consider this, every time you and I choose to create a feeling of security
by increasing our net worth you and I are treating an illusion as real.
We are, in fact, expressing a disbelief in our true security, which comes
from trust in the basic Laws of the Universe.  Networking gives you and I
a great opportunity to follow those Laws and when we do, life and living
becomes less painful and more enjoyable.

Where does Networking begin?   Most definitely, Networking cannot begin
with 1,000, 000 Hits per day - strangers most of whom have come to regard
the Internet as the most deceptive place in which to do business.  No,
Networking must begin with people you and I know our immediate families,
our extended families, our friends, our colleagues, our parishioners, etc.
Think about it!

Rudolph Burgzorg

Treat others as you would like them to treat you, but, you can not do for
others what they are unwilling to do for themselves-- Lisa Knutson



==============N e w P o s t i n g  (3)=============
From:Jeff Schmelzer
Subject:Webmasters DO NOT pay for PPC!!!

PPC Advertising would be great if you had all kinds of money to burn, but
there are much more effective methods of advertising available free of

If you navigate to then you will find how to get
plenty of traffic, targeted type.... not the cheesy kind.

And yes, SFI is a scam.


Jeff Schmelzer


==============N e w P o s t i n g  (4)=============
From:Becky Brown
Subject:Getting visitors to my website

I am very new to internet marketing.  I have signed up for countless
opportunities to make money on the internet, and have lost some money in
the process.  I am currently unemployed and working at home would work out
very well for me.
My problem is adding things such as HTML codes, visitor lists, etc.  I
need step-by-step instructions.  I have no problem copying codes; my
problem comes in when I can't copy these codes to my website.  Help!!!

Becky Brown
Owner, Becky's Specialty House



==============N e w P o s t i n g  (5)=============
From:Damon Smith
Subject:Your Gold Is In The List!

Good Day, My name is Damon Smith,

I am the editor for HaileysComet Weekly News.

When I started working on the internet 2 years ago I found that the best
way to make a steady income was to have your own 100% Optin List of
clients to work with.

This is more powerful then any advertising that you are
doing. Having your own Ezine or Safelist is very easy
to run and to profit from. Just look at what all the top so called GuRu's
of Marketing are doing. Notice that each and EVERY one of them have their
own Ezine.

Why? Because by having your own list to work with gives you more then just
subscribers. You will profit from the ads that they buy but that is just
the start. Let me give you a sample of what I am talking about.

Last year I joined a program called ISORegister. When I joined I
recommended the program to my subscribers. Since I have had them for a few
months they knew what kind of guy I am and they where more then happy to
come in ISOR with me. My downline went from 0 to 330
members over night!

The fellow that runs ISOR (Darryl Graham) Called me at home and asked me
to be the Marketing Director for ISOR!

So you see by having your own list for advertising or building a affiliate
program is one of the most powerful tools you will ever have! And it cost
less then a meal to run!!

If you would like more information on how to get started and how to get
your subscribers at no cost the please contact me and I would be happy to
talk with you about getting started.

Thank you for your time!

Damon Smith

I Can Show You How To Start Your Own Optin Email List
Grow it,And Profit from it! I have helped Hundreds of
People Start Their way to Profing on The Internet!



==============N e w P o s t i n g  (6)=============
From:Donna Sweat
Subject:Tools and Resources for Marketers

Hi All

I'd like to send you the link for my newly
added tools and resources link.
Why? Just because it is nice to find useful
free stuff for both the newbie and well
seasoned entrepreneur.
I hope you enjoy.

Donna Sweat, Publisher/Editor

Dee's Helpful Info. Newsletter
"Providing Services For Success Backed By Experience"


=====================Site Review Response  (1)===============
From:William Jaroske

Your website appears to be filled with hyped businesses affiliate programs
with alot of rhetoric. Well, on the My Work at Home Business.
I think you trust people like Matthew Lesko and Mark Joyner too much.
This is so laughable that you have tons of articles by those guys.

I have no idea why you are taking advice from people that are involved in
New Age Cults.

As for FFA (Free For All sites) and promoting safelists. I have to say
they are pretty much garbage hahahahahahaha:)

there is one line on your about page

"Switch the code to <a
">Forum Directory</a>" "

William Jaroske

Invest in worthwhile opportunities for once. Its plain foolish to promote
gimmicky scams and schemes with no hopes to make money. Get yourself
educated today!!


=====================Site Review Response  (2)===============
From:Devasish Gupta

Respected JoDee M Inscoe

You've a great and already informative website. But still if you want to
improve your site performance or looks then you should check out Ken
Evoy's Site Build t! (SBI!)

SBI! handles all the behind-the-scenes technology and complexity of
building and marketing your Web site, which frees you to focus on what you
know best... your business, whatever it may be.

Hope you succeed.
Yours sincerely,


Devasish Gupta
Make Your Site SELL! 2002
 "The definitive work on making ANY Web site SELL!"



=====================Site Review Response  (3)===============
From:Tom Falco

Hi JoDee,

I enjoyed your site, in fact, there is so much
info that I bookmarked it and when I get a
chance I want to go through it and use many
of the features and read the articles.

The one critique: use the same typface on
the pages. Usually Verdana looks the most
professional (rather than Times Roman).

Other than that, looks very professional and
is very useful.

Tom Falco

Have a website? Earn money with Link Merchants
Check out:



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=====================G u e s t   A r t i c l e   (1)===============
How to Spot a Good Web Template Design
Submitted By Jeff Foster

There are many web templates out there these days and most folks get
confused on what is considered a good design and what makes for a bad
design. Here are a few pointers for consumers to look out for when
shopping for a quality web template.

1. You need to consider your site objective when shopping for a web
template. And you need to know who your target market or the majority of
your site visitors will likely be.

The majority of site owners want a professionally styled web site. They
are providing some type of information, products or services to the WWW
community. Heavy graphics can be beautiful, but if they leave little space
for your content, they really are not realistically functional for your
site needs. On the other hand, if you do not have an abundance of content,
like the WOW factor when your page loads, and you know that the majority
of your site visitors will have high speed Internet access then that is a
different scenario. Always remember that your web site should be designed
with your VISITORS' comfort in mind. If you do not mind waiting three
minutes for your site to load those WOW graphics, that does not mean your
site visitors will appreciate it. Your visitors comfort is your number one
concern if you really want them to stay or return.

2. Graphics should not take up more than one-third to one-fourth of your
web page.

Content is king. People are searching the Internet for information. Web
templates that are designed so that the graphics take up the majority of
the page are not really functional. If the person viewing your site is
forced to do a lot of scrolling downward or worse - horizontally because
the template is too wide for their screen, they will leave your site. The
same is true if the template graphics takes up one-half to three-fourths
of the page and you have to create 12 pages to publish your content.
Perhaps if the web template were designed correctly or you chose one that
was not as graphic intensive, you could have put the same amount of
content on 2 or 3 pages. Your most important site content that you want
your visitors to be sure to see should be placed as far toward the top of
the homepage as possible. When the page loads in the browser, and the
graphics immediately force the user to scroll downward just to view what
else is on the page that would certainly be considered a poor design for
the majority of web sites online today.

3. Avoid the use of splash pages unless you have a good reason to use

It may seem like a cool thing to have, and they look great. However,
splash pages simply force your site visitors to make one more extra
unnecessary click before they find what they are actually looking for at
your site. Although splash pages were the rage several years ago, they
have outlived their usefulness. Unfortunately, some designers use the
splash page concept as an added incentive to buy or a reason to price
their templates higher, because after all, you are getting two pages. But
do you really need two pages? More often than not . no. Some have debated
that the use of splash pages is similar to the cover of a magazine. Not
true. What works for the print industry does not work for the web. Most
folks would not stand in front of a magazine rack for three minutes simply
to wait for the magazine covers to appear.

4. Avoid buying templates that use redundant font tags, color tags, etc.

Professionally designed templates should ALWAYS be designed using external
CSS (cascading style sheets). We cannot stress this enough to the
consumer. But how can you tell when you do not get to examine the template
before buying? That is simple. Take a peek at the source code of the
template designers own web site. If they are not using CSS, have redundant
font and color tags, the program GENERATOR meta tag is shown in the source
code, the code looks cluttered, disorganized and simply difficult to read,
then you can make a fair summation that their templates look just as bad
or perhaps worse. Avoid buying a template from this type of designer,
because they are likely inexperienced. Their main goal is making a sale
and not the end users ability to use their product with ease. In the long
run you will be the one who suffers by using a poorly designed template.
Using external CSS enables the end user to quickly change cosmetic
properties such as fonts, colors, padding, borders, etc. in one simple
file to update all pages on their site. If your template is designed using
redundant HTML tags or internal CSS, your pages load slower, and
maintenance is a nightmare to simply change one small cosmetic
characteristic. For more information on external CSS and why it is
important to use in your web site's design, click here for the largest web
template resource online today that strategically uses external CSS with
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Website Templates with External CSS

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=====================Joke of the Day   (1)===============

Amanpreet was angry, to say the least, when Judi told him
another car had backed into hers, damaging the fender.  He
was mad that she didn't get the license plate.

"Well, Judi, DARLING," he hissed, "what KIND of car was it
that hit you?"

"Pecker, I don't know," she cried, "I've never been able to tell
one make from another."

Well, Amanpreet decided right then and there he was going to
teach his bride how to tell the difference between makes and
models of cars.  For the next two weeks, as they were out
driving, Amanpreet would point out a car and have Judi identify
it.  After one last day of driving, Judi got 'em all correct and he
thought she'd, from now on, be able to identify a car.

A week later, Judi came bursting into Preet's office, beaming
from ear to ear.  "Sweet Pecker Boy, I just hit a Chevy!"


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