ADLANDS'   DIGEST
                     A Free subscribed Discussion List
                           of  25,000 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                        Bogdan Fiedur,  Publisher
                                      contact at
            http://members.adlandpro.com/adlandpost.htm
                       Vol. 1 issue #376  Dec, 22, 2003




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=================Please Support Our Sponsors============
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========================================================



Topics in this issue:

Sponsor Message
Word from Publisher
1.3 Hot Ways To Ignite Your Sales!
2.Friendship
=====================

C o n t i n u i n g   D i s c u s s i o n s (6)
============================================

1.Becky's problems getting started online
~Viv Abbott

2.Webmasters DO NOT pay for PPC!!!
~Tom Falco

3.Good and Evil War
~Dan Walker
~William Jaroske

4.Prospecting
~Ken Zito

5.What are the "Best Practices" for Affiliate Programs?
~Mireille Carrier
~Robert Lee - Gold Member
~Kindra Martinenko
~Adrian Elman
~Fred Knopke

6.Getting visitors to my website
~Kindra Martinenko


N e w     P o s t s  (3)
=========================

1.Bryan McHeyzer
~When they leave

2.Al Voss
~Thanks

3.Cathy Wagner
~ Safelist Advertising


Site Review Requests   (1)
=========================

1.Robert Lee  (Adlandpro Gold Member)
~ http://www.stupidnewbies.com/internet_help/index.htm


Site Review Responses   (2)
=========================

1.JoDee M Inscoe
~ http://www.jodee.biz

2. Viv Abbott
~ http://homebizandmore.biz/bizhelpers.html


G u e s t   A r t i c l e    (1)
=========================
1.How to Successfully Start an Online Business
By Diane Hughes

Joke of the Day
=========================

================== Word from publisher ====================

Greetings All

Welcome  280 new subscribers who joined list since last mailing.


Happy Holidays to everybody.
--------------------------------
See this funny show here.
http://web.icq.com/shockwave/0,,4845,00.swf


I hope you will have still enough time (between your everyday tasks
and shopping) to read this jam-packed issue of Adland Digest.
There is lots of good posts and I was wandering if I shouldn't
publish more frequently to deliver shorter issues.

Anyway, we are approaching the end of the year, and usually this is good
time to summarize what we have accomplished and what we want to
accomplished in the coming year.

I mean, I would like to hear from you, what good happened to you
this past year and how you did this. Also what went wrong and
what do you think you shold do better to be more successful
next year.

What a year it has been.

During 2003, AdlandPro has again moved forward with developments
to provide a promotional platform of significant value and diversity
for our Members, Advertisers, Subscribers and Supporters.

Thank you all.

~ Now over 13,000 Affiliates and 240,000 registered members.
~ More than 45,000 daily visitors
~ Totally upgraded Member interfaces and support material
~ Traffic Ranking in the top 400 websites of the World!


But it's not over yet!

Remember when the pay per click search model was introduced?

Now there are ppc engines everywhere, delivering results that vary widely
- what use are 1 cent visitors if the site has low traffic?

We decided not to adopt this model until our network base and traffic volume
would ensure a timely delivery to our advertisers, AND.....
- just as importantly, be able to produce a new income stream for Affiliates

Now it is here
- and we are proud of it
after just one week it is producing good results


My tip is:
----------


DON"T sit back and watch this grow
1. You will have Lost money you could have EARNED
2. You will DEFINITELY pay a higher price for your keywords

Read below
I will show you how to easily start earning
from our NEW (PKA) Paid Keywords Advertising.

It doesn't need to cost you ANYTHING!
-------------------------------------
All you need to do is display search results from PKA on your webpages

You can choose to display:
- 1 top result
- 5 results
- 10 results, or
- 20 results
that relate to the category of your website or webpage.

And you earn up to 30% of the amount bid
for clickthroughs that result.


How EASY is that?

If you are not Adlanpro affiliate yet, go here to join.
It is free.
http://members.adlandpro.com/Affiliate.asp

Take a look: (This link will be accessible to you if you are
already Adlandpro affiliate.)
http://members.adlandpro.com/A/Affiliates/affiliatePaidKeywordsPage.asp



It is a 3 step process

1. Select the keyword for your webpage
2. Select the number of results you want to display
3. Copy the code, add it to your page & upload to your server


Make money selling this package
-------------------------------

Paid keywords can be purchased in packages of:
$10, $20, $40 and $80
You earn up to 30% for any purchase from your referral.
Your referral link can be found in your affiliate section.
Paid Keywords.


Is it working?
--------------

It is only a week since we introduced the Paid Keywords
and already there are more than 230 advertisers, and
some top keywords have already reached bids of 50 cents
(that is nearly 18 cents for every clickthrough you get!)


Bogdan Fiedur




                        ----===(*)===-----

Thre are still two more days to take advenatage of our
(buy 1 get 2) promosion for our new Pay Per Click service.
You can get it here.
http://members.adlandpro.com/cmd/process.asp?par=_K

Once you place an order, we will double amount of money
in your pool.

                        ----===(*)===-----





=================3 Hot Ways To Ignite Your Sales!=====================
From:Larry Dotson

1) You could offer your potential customers a
monthly payment plan. Tell them they can pay for
your product or service with easy monthly payments.
For example, you could say, "You Can Own Our
Product With 3 Easy Payments Of ($)!" Another
idea would be to eliminate one of those payments
later on in your ad copy.


2) Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc. For example,
you could say, "I'm going to allow you to try out
our product for a full 60 days without billing your
card!"


3) End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc. For
example, you could say, "P.S. Remember, you'll
get 5 bonuses valued at $245!" Another example
would be, "P.S. Like mentioned earlier, if you order
today you'll get 45% off!"


----------------------------------------------------
FREE eBook!  5000 Words & Phrases That Sell
Like CRAZY! http://www.ldpublishing.com
----------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm

=================Friendship=====================
From:Rudolph Burgzorg

Seeing that this is the Season for making friends,
I have decided to postpone my series on Networking
until January; instead, I am dedicating the following
Poem to all my new found friends at Adlandpro:

Make new friends, but keep the old;
  Those are silver, these are gold.
New-made friendships,like new wine,
  Age will mellow and refine.
Friendships that have stood the test-
  Time and change-are surely best.
Brow may wrinkle, hair grow grey;
Friendship never knows decay.
For'mid old friends, tried and true,
  Once more we our youth renew.
But old friends, alas! may die;
  New friends must their place supply.
Cherish friendship in your breast-
  New is good, but old is best;
Make new friends, but keep the old;
  Those are silver, these are gold.
                          -
                                -Joseph Parry


----------------------------------------------------
If you would like to learn how one simple little email
ad sent to a small list of only 4300 people snowballed
into $4600 in cash  deposited to our "PayPal"account go
to:http://www.income-opportunities.com/cgi-bin/ref.cgi/4493/

----------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm



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Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $50
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========================================================

 


===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Viv Abbott
Subject:Becky's problems getting started online

Good Morning, Adlandlers,

I'm so many years now reading and enjoying Adland's great newsletter that
I may well be in the running for a prize. Internet fads come and go, but
Adland consistently produces a newsletter packed with nuggets useful
even for old- timers. Many thanks again.

I was moved by Becky Brown's post. She is new on the web, unemployed, has
lost money with chancy operations etc. Sounds a familiar story. I suppose
we've all been there. So, here's what I suggest.

Becky can solve her HTML problem simply in an hour or so. Download a
terrific HTML editor 1st Page 2000. You can download it absolutely FREE
from evrsoft.com.

All you have to do then is open the programme and PLAY with it for an hour
or two.
Becky will actually want to play with it for much longer. I just love that
programme.
You learn to be quite expert at HTMl without even trying.

The key is to switch over to your browser viewer button often so that you
can see exactly what each 'tag' does.

This is a wonderful programme and is absolutely usable for a total
beginner but has lots of useful tools for anyone. (I actually bought
Dreamweaver but for 'everyday' work, I find it handier to use 1stPage).

I also find that the code produced by 1stPage is much much 'cleaner' so,
I'm wondering why most people bother lashing out exorbitant sums for inflated
software when a neat, nifty FREE tool like 1stPage may often do a BETTER job.
(Sorry about that swipe, Dreamweaver!)

I simply love this great, uniquely helpful programme. (By the way, I
didn't write it, unfortunately!!!).  And absolutely FREE: no ads, no nags,
no limits. So, who said Santa doesn't exist?

Alternatively, or, indeed alongside 1st Page, Becky should take a good
hard look at Sitebuild - yea, i know , but it has to be THE great life-raft for
newbies as well as seasoned webbers. For a start, take a look at the goodies
available as free downloads at http://freetrial.sitesell.com/earn.html .
(You can learn tons from these downloads and you don't have to buy a thing.
Just learn. I'd sign up shamelessly for everything available on that site,
if I were you.  Becky should get her hands on all this great stuff even if she
doesn't feel like investing more scarce money just now  in more web
adventures. With free stuff from Sitesell and the great free 1st Page,
she should have a great Christmas holiday getting off to a flying start!

It's not easy to make money online and I know how worried Becky must feel:
unemployed and not feeling fully in control of things.

But, remember this: she has a tremendous advantage: she has lots of time
to get dug into the whole business. Take an hour or 2 to get the hang of
1stPage (I guarantee it's easy peasy once you start - the programme is
delightful) and then work her way through all the terrific stuff she can pick
up at Sitesell. My advice is: start with the Affiliate Tutorial: that's enough
for a start). Then, shewill really be off to a flying start.


Viv Abbott

--------------------------------------------------------------------
Happy Christmas to all Adlanders worldwide from Viv (in Ireland)

http://www.learn-french-now.com
http://www.learnspanish-to-day.com
http://www.learn-in-ireland.com
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Tom Falco
Subject:Webmasters DO NOT pay for PPC!!!

Jeff Schmelzer says that PPC Advertising would
be great "if you had all kinds of money to burn,"
but there are  much more effective methods of advertising available free
of charge."

Jeff apparently never has run a business before,
internet or bricks and mortar.

If everyone felt the way Jeff did, the newspapers,
television stations, billboard companies, printers,
radio stations, etc. would all be out of business.

To say that paying for advertising is burning
money is the most ridiculous statement I have
ever read. If you actually have a clue as to
how to market and know how to target your
efforts, it will pay off very well. Our business
has thrived and grown steadily for over 20
years. Advertising works.

Talk about cheesy sites, visit the one
Jeff recommended. It is the ugliest worst
affiliate site you will see. It is actually
a case of what not to do with your website.


Tom Falco

--------------------------------------------------------------------
Tom Falco owns http://www.thediscountprinter.com
and http://www.xpectmore.com
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm




 

 

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $40
             http://members.adlandpro.com/archives/Advertising.asp
========================================================

 


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Dan Walker
Subject:Good and Evil War

RE: Digest 375
"reality is a huge number of ppl are calling themselves marketers but
truly they are just peddlers of others wares..why because no have the brain
the want the desire to produce for themselves a sellable product in fact they
are truly lazy & want it all handed to them on a platter..."

Hello Bogdan Fiedur and all,


This is only my second issue of the Adland Digest. I've been on the web
for a long time  but only as a surfer. Recently I decided to venture into
the oceanic waters of the web, sometimes stormy sometimes in the doldrums
but always looking for the life line.

I was energized by Paul's comments in Adland 374 enough to make a comment
or two. At first I was just going to forget it and the digest but when I
read the quotes in
Adland 375 from John Olson I thought naaaah... I'm going to make this my
first ever comment in any publication.

Comment 1.
Anyone learning to advertise on the web, especially for free, knows that
it takes dedication and discipline
to remain hunched over a computer 8,10,12 hours a day
just to get enough knowledge to decide what is for me and my product and
is anything but lazy.

Comment 2.
When I read Paul's comments I thought gosh this guy just crapped all over
his downline/affiliates! Then I realized that Paul doesn't have a
downline. Everybody who is anybody on the web is looking for "peddlers" to
market their product whether it's called a downline, affiliate, viral
marketing or brandable E-book. There is a good reason for that. It works
.. people are making a lot of money. The issue is how do I apply it to me
and mine.

Comment 3.
Paul's comments reminded me of the flamers we read on the BBS's when there
was little else on the web than bulletin boards... and that will take you
back a few years!

comment 4.
I have had a good deal of experience with Amway, Shaklee, A.O. Williams
(insurance),and a bunch of other companies and I could easily agree with
Paul.
I'm embarrassed that I am among those who could not make it work. I am
committed to the idea that the internet will level the playing field for
all of us who are not so well connected and who are not the dynamic
salesmen/saleswomen that others are. Once I faced this and accepted it I
became free to move on and
discover what I need to know to make money on the web.

Money always flows in a positive direction never in a negative direction.

Well thanks for listening. I hope I haven't been too harsh ... I'm sure
Paul is a very nice man.

Best regards, Dan Walker


--------------------------------------------------------------------
Your E-newspaper, get the latest world news,financials
e-Commerce and more. Oh yes... make money too.
http://www.theusatimes.com/promote/index.php?id=109954
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:William Jaroske
Subject:Good and Evil War

John Olson said.


"To take your statement to the extreme, every person selling anything not
made by themselves, is lazy and wants everything handed to them on a
platter. This would include every Realtor, Car Sales Person, Insurance
Agent and countless other people in sales all across the world who sell
things and items they don't produce both on and off line.

Paul, that's just about as nutty as some of William's comments, which he
is entitled to."

Well John as so nutty as it sounds. Taking the statement and making it
sound like the average salesperson is so lazy in everyday life so asinine
that it lacks integrity. What Paul was referring to is the run of the mill
MLM promoter.


Then you quote this...
"The problem I see everyday in my mail box, is program after program after
scheme that talk about all the money to be made and hardly mention what
the heck the product is. And it's sickening. People, normal hard working
people, are being sucked in day after day by slick Ad Copy promising
riches for doing next to nothing."

That is correct John. It is sickening that I just want to vomit. These
programs are being peddled just about everywhere. TV infomercials,
magazine ads. And gimmicky work at home signs nailed on telephone poles.

Yet you rant and rave that you've been around long enough and been sucked
into enough of these to have
learned that it's the product or service that matters, not all the Hype
and Slick Copy about the money. That you tell your people DO NOT Join
something for the
money anyone says you can make, join because you like, want or need the
product or service being offered.

And yet you turn around and peddle the same similar type of scams such as
Going Platinum. HOW DARE YOU....


Alan tells Fib-Fab that he cannot talk about the case or the "ongoing
negotiations" but that he has done a deal with the SEC to keep GP going.

Alan also tells someone else that he filed a response with the court, but
that person called the court clerk who confirmed that he had filed
nothing.

Our contact at the SEC also confirms that,  Alan has been in default; has
no attorney for either himself or GP and did not respond to the suit at
all. Basically, he ignored it.

Here is the corner Alan lied himself into today: IF HE FILED THE RESPONSE
IT IS NOW A MATTER OF PUBLIC RECORD AND HE CAN DISCUSS IT. He already has
talked about it to a couple of people, so why not the GP members? IF HE
HAS NOT FILED THE RESPONSE HE LOST THE CASE BY DEFAULT AND CAN TALK ABOUT
IT.



Alan had no sense of fair play, and I am sure some of the members did not
either. They know who they are and they better come clean to the SEC

In my View. GP will never come clean. Why stay with them John.

The SEC has worked on this for 3 years and has NO intention of settling
with Alan. Alan has no money for an attorney without revealing where the
money is hid. There are over 500 pages of documented evidence that will
more than likely put Mr. Cataclysm in the slammer along with several
others

I guess you have not learned much after what happened to Cashevolution
scam. And you said so yourself. People just fall in love with gimmicky
programs and will stay with the known scam till the very end. How very sad.

Think about it John. I been fast pitch by Melaleuca reps, Market America
reps, Going Platinum peddlers, Noni Juice salesman, You name it. But till
to this day I have not joined any of them.


William Jaroske


--------------------------------------------------------------------
Invest in worthwhile opportunities for once. Its plain foolish to promote
gimmicky scams and schemes with no hopes to make money. Get yourself
educated today!!
http://www.dumbexperts.com
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Ken Zito
Subject:Prospecting

Barnett Bando wrote.

>I am interested in the opinion of how people prospect for new people to show
>them their business, the kind of venues i.e. classified ads, posters , hot
>pockets flyers on cars talking to people, pull tabs what works best for
>you.


In response to your query: I started(developed) Discount Ads in 1997. The
methods I have always used for promotion have been safelists, banner
exchange programs, search engines, but, the two most powerful have always
been  referrals from satisfied clients/friends and talking to people I
meet/know.
Offering clients/customers some kind of incentive for their referrals is
always a nice bonus(discount on next purchase, or a free gift etc). Just
be sure that you feel good about the service/product you are offering.
The most important thing(to me anyway) is something that I do not see too
much of anymore. That is HONESTY!! A lot of the subject headings of the
emails I see daily are so bogus...so intentionally misleading I can't
imagine anyone doing business with them. Unfortunately there are many
newbies coming on line daily and they fall prey easily to these cons...
Good luck

Ken Zito

--------------------------------------------------------------------
ken zito-owner
http://discountads.net
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Mireille Carrier
Subject:What are the "Best Practices" for Affiliate Programs?

Mireille Carrier

First of all, an affiliate program will never appeal to everyone on the
planet.  Pick a niche market you really want to target and stick with it.
Offer products and services that are useful and needed on a monthly basis
if you want to keep attrition to a minimum.  An affiliate program where
everyone only joins for the money will not survive if members don't use
what they promote. And don't forget that some may want to join for the
actual products/services and never promote the program.

Whoever talked about software is right on.  You need to be able to track
sales and referrals accurately (if you provide a hit tracker with the
affiliate page, even better!), plus automated commission and referral
notices in real time, as well as a detailed stats page.

If it's a referral program, make sure you provide contact information of
sponsor and referrals so the line of communication is always open. Include
email address and at least the phone number if possible. Have the name and
contact information of the referring affiliate on the sales page.

As for the price, people will pay if they perceive the program as GOOD
VALUE for their money as long as it's reasonable for what they're getting.
If you promote a bunch of other programs/partners that are borderline
scams, if not downright scams, you won't get far.

All in all, there have been some very good suggestions for a valuable
affiliate program.

Mireille


--------------------------------------------------------------------
BEFORE you spend another dime online... Everything you need to know about
scams, affiliate programs, MLM, and other work at home opportunities.
http://www.my-biz-world.com
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Robert Lee - Gold Member
Subject:What are the "Best Practices" for Affiliate Programs?

I will start off by saying that I have been an online sales affiliate
since 1998 with a variety of companies.
I have had ground-floor opportunities with many and passed on more than a
few.
It is correct to say that an MLM is built on hype, not product, but I have
always allowed for my conscience to speak for my business options. If I
wouldn't use the product, how could I sell it to others?

And affiliate programs in 1998 were quite a bit different then. Banners
were a unique idea, all you had to have was a website and invite people to
it. Everything was quite new and people clicked on everything, everywhere.
Getting paid by the click drove a lot of money my way. I even remember
this company that wanted to design a better search engine and they hired
people to input urls into their system and paid you US$0.25 per web
address. That's right, 25 cents per url. I made a good buck before they
closed down. Hehe.
In 2003 and the coming new year, 2004, it's a different online world.
Forums don't allow your advertising even in the signature line. Free
classifieds do not drive traffic they way they used to, unless you test,
target and test again. It's extremely time consuming.

FFA's have died (well, they really died about 3 years ago, but still worth
mentioning as a dinosaur).

People don't click on just anything, you need to have content. What was
true in the beginning is still true today, Content is King.
'Targeted ads' are now the buzzword and the best available sales tactic
that is available to you.
If you are an affiliate, and many of you are, create a content monster.
Research, and use, what you want to sell. Define your target audience and
go after them with everything you have. If you don't understand that, ask
the managers of your affiliate program. They have the answers for you.
They want to help you be successful.

I receive many emails of people that want to earn a living online but
don't want to work for it. They keep hoping for a free ride. It isn't
going to happen.
I've been here, ready to help with advice for years.

But many of you haven't been asking or listening. And you know who you
are. MLM'ers that sell stuff they don't use.
"Internet Mall" people with websites that contain nothing but banners and
links, no content, no information, no real reason for the website existing
other that a hatful of dreams - that will unfortunately remain forever
unrealized.

Earning a living online isn't like winning the lottery, there are no magic
numbers. It involves just as much work as running any personally owned
business will. And the rewards can be as good or as bad as you make them.
You are responsible for your own successes and failures.

If you want to select a winning affiliate program, sell what you know. I
have no doubt that inside you is a person with some knowledge about
something. A hobby, a favorite thing to do, some type of exceptional
business knowledge. Only you know what it is. And I also have no doubt
that there is an affiliate program out there selling what you know. So you
don't have to create a product, a backend sales force. You can continue
with what you know, sell a product or service that you understand and
trust, and make a lot of money online doing just that.
And wake up in the morning liking yourself. Maybe even for the first time
in a long time.

Over the last year I've revealed much information on how to make the
Internet your place of business and receive real financial results. I've
told you how to get a cheap domain name, where to get affordable website
hosting and even a great free deal of hosting for 3 years.
Programs to try, websites to visit for information. Targeting tactics
revealed.

So where are you now? Now that the year is at an end. Have you met your
goals? Will you work harder for them next year?
Will you ask and listen to the answers?

Here are the last tips for this year and the first ones for you to follow
in 2004. Content is King. Create a website about something you know and
find a product that matches your knowledge, your philosophy, and sell it.
Don't sell it if you wouldn't personally use it. Get yourself a domain
name and get hosted. Put some effort into it.  Join other newsletters and
read everything you can about your chosen field, online sales in general,
web development, etc.
And finally, if you don't know, ask. Ask at this forum, ask a friend, ask
the people you work with/for. And listen to the answers, remain open to
the possibilities.

Here is a list of web addresses to start with, they all have something you
need, even if it isn't apparent on your first visit, so look around and
bookmark them:
http://www.stupidnewbies.com/index.htm - Marketing tips and newsletters
you should read
http://www.datingb2b.com/index.htm - some affiliate programs and selling,
traffic tips
http://order.1and1.com/ - Free website hosting offer ends Jan 14 2004
http://www.business-domain-names.com/index.htm - Get your domain name
cheaply and professionally
http://www.topdirectories.net/index.htm - promote your website (this is a
work in progress, it never ends)
http://lackofinterest.com/ - and every once in a while, take a break and
play a game.

Best wishes to all for a great Christmas and a rewarding 2004!

Robert Lee

--------------------------------------------------------------------

Web designer, promoter, affiliate sales
Online since 1998 and loving it
--------------------------------------------------------------------

comments  http://members.adlandpro.com/adlandpost.htm


===========C o n t i n u i n g D i s c u s s i o n (5.3)=============
From:Kindra Martinenko
Subject:What are the "Best Practices" for Affiliate Programs?

Bogdan, in response to all of the posts to this topic...

Affiliate programs have an addictive element for which just the thought of
having a share in the profits is enough to make most people salivate.
Unfortunately, a lot of people sign up for several affiliate programs but
never follow up on marketing those products (I think a lot of us marketers
tend to be impatient any way--but that's another topic in itself!).  I
always tell my "students" that finding unique, odd ball products to sell
will more times than not return just as much profit as a product that is
flying off the shelves. Why?  Because people who buy on the Internet are
impulse buyers.  They see something unique, the want it, they buy it.
More importantly, they see you have what they want, and they have not seen
anyone else with it, so they are more inclined to buy it from you.

Now, carry this over to the reality of affiliate marketing as of today.
There are thousands of products being marketed over and over again.  For
instance, Armand Morin's Audio Generator.  I love Armand's products, but I
am sick of seeing his products being thrown at me.  How about you?  Then I
see something unique I have not seen before... I think its cool...and then
I bring out my debit card and before I know it, I have just made a
purchase.  If you are an affiliate who sold this to me, you have made
profit.

Here are a few of my Internet marketing laws that I use to make a profit
with affiliate products:

1.  For every action, there is an equal and opposite reaction.  In
marketing, for every affiliate that does not sell a product, you have an
opportunity to sell the same product in a different way.  Look at how
others are marketing a particular product and then put your own twist on
it.

2.  Find a product that has been over marketed by going to a traffic
exchange like Traffic Swarm or Adland Pro's traffic exchange.  Just spend
an hour or two clicking for hits, but pay attention to what sites you see
over and over again.  Make a tally.  Then, go out and search for a unique
alternative to the product you have seen over an over.  Go ahead and sign
up for its affiliate program, or offer the creator a joint venture where
you share in a percentage of the profits.  Heavily market your unique
product on the same traffic exchanges.  You will find you will get a
greater response or perhaps repeat visitors to your site.

3.  Popular trumps unpopular, unique trumps over-marketed, unique and
popular makes you rich!

4.  Diversify your advertising campaigns by targeting people who have no
clue what an affiliate program is. For some reason, I find that many
Internet savvy people like truncating affiliate links so you don't get a
profit.  Boo---Hiss!  Anyway, go around these weasels all together and
target people who want the product--and could care less that you are an
affiliate marketer.

5.  Find advertising mediums to market your products at places that are
new, because those places will have a fresh consumer base.  You may have
more opportunities to make a sale when you are marketing to hundreds of
thousands, but it also means the responsiveness of these individuals is
not as high.  Find a pool of consumers who are 1. Responsive and 2. New.

6.  Find a product at ClickBank that is ranked lower on the list, but is
one you think would sell if someone marketed it aggressively.  The early
bird gets the worm!

Those are my "best practices" when marketing affiliate products.  I hope
it helps!

Kindra Martinenko

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Kindra Martinenko
Owner, Cascades Internet Solutions
http://www.cascadesinternetsolutions.com
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===========C o n t i n u i n g D i s c u s s i o n (5.4)=============
From:Adrian Elman
Subject:What are the "Best Practices" for Affiliate Programs?

In the last issue (#375) Devasish Gupta raved about
AssocTRAC although I have yet to understand the
relevance to the subject in hand? That aside I would
be very surprised if he uses it himself. Indeed, if
he were a sharp marketer, able to back up the wild
claim he made "BLOW PAST YOUR COMPETITION with an
army of affiliates that only get paid when they
make a sale", then he would have at least disguised
his affiliate tracking URL.

I am an AssocTRAC user and have been since it was
first launched. I wish I had never bought it. Yes,
it works but it doesn't live up to all the hype on
the sales site and it can't cope with sub-associates
which it is supposed to be able to.

Try getting it fixed and you will be ignored. Try
mailing support and if they answer at all it will
be in 7 to 14 days time.

There are plenty of better tracking systems out
there which cost much less. Find them or you risk
being really unhappy that you fell for one of
Corey Rudl's hyped up salesletters.

Regards,
Adrian Elman


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===========C o n t i n u i n g D i s c u s s i o n (5.5)=============
From:Fred Knopke
Subject:What are the "Best Practices" for Affiliate Programs?

I have joined many affiliate programs - they are easy to join - they give
you the URL of your own affiliate webpage - and away you go.

I tried that with my own invention - the Book Clip.
http://www.bookclip.com
Affiliates would get a webpage like http://www.bookclip.com/xxxx with the
xxxx being their affiliate ID.
What happened was some affiliates started spamming the world and my
webhosting service shut me down.
That shut down my bookclip.com site and all the affiliates I had signed
up. I had to get another hosting service - and find a different way to run
 my affiliate program.

What I do now is to send out the code for the affiliate webpage which they
must copy to their own server. If an affiliate doesn't know how to do
this, I get them to sign up for a free website (there are several of them
available) and send me the info and I set up their bookclip webpage.
(fortunately there aren't too many affiliates that need help).

What I'd like to know is how all those websites offering affiliate
programs manage to keep from getting shut down like I did, because
certainly there are numerous spammers in each program.

Maybe you or some of your readers have the answer.


Fred Knopke


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===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Kindra Martinenko
Subject:Getting visitors to my website

Becky Brown wrote.

>I am very new to internet marketing.  I have signed up for countless
>opportunities to make money on the internet, and have lost some money in
>the process.  I am currently unemployed and working at home would work out
>very well for me.
>My problem is adding things such as HTML codes, visitor lists, etc.  I
>need step-by-step instructions.  I have no problem copying codes; my
>problem comes in when I can't copy these codes to my website.  Help!!!

Becky, first of all I must ask, do you own your own website?  If you do,
then you will need to learn how to copy and paste those codes into html.
There is a learning curve, but it is not as great as you might think.  I
highly suggest going to http://www.webmonkey.com and find the beginners
section.  They provide free tutorials--with step by step instructions--on
website design and layout for beginners.  I learned everything I needed to
know from them and I am indebted to their free services.  To see a working
example of Web Monkey's advice in progress, go to my website
http://www.cascadesinternetsolutions.com.  I am a self taught website
designer--and I still don't know how to write code--but at least I am able
to do all there is that needs to be done to make my site usable.

If you do not own your own website, then it will be difficult to copy and
paste anything, because you do not have a way of altering any code
(besides the fact that you cannot alter someone else work without
infringing on their copyrights).  To have the ability to copy and paste
code, you must have your own website.  In which case, you have the option
of purchasing website creation software like Microsoft FrontPage, or
signing up for automated website building services such as Geocities or
SiteBuilder.  Adland Pro has a pretty cool free site building tool too.

With that said, do not let html codes get in the way of what you want to
do--which is make money on the Internet.  There is always short cut around
that kind of stuff.  You could sign up for a few affiliate programs and
then market them for free on traffic exchanges.  Or you could join a home
business program like Six Figure Income--which provides websites for you.
Even if you decide to build your own site, knowing code is not
necessary--but knowing how will greatly enhance your website and open up a
variety of options.


Kindra Martinenko

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http://www.cascadesinternetsolutions.com
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==============N e w P o s t i n g  (1)=============
From:Bryan McHeyzer
Subject:When they leave

OK so you sponsored him/her ...given them plenty of training....helped them
with their goal setting,web pages,tools,helped them set their advertising
campaign.
Then one morning they send you an email to tell you they QUIT.
How do you respond or react to their decision?
The first thing we need to remember is that we are all independent
distributors and we do not own our downline.
When we spend time and energy with people we sponsor, training them what
is our main motivation?
We hope that eventually this person will be successful and earn us money.
Do we get upset and "bag" their decision?
Or do we act like professionals, remember that on one person can make or
break our business and wish them all the best in their new venture.


Bryan McHeyzer

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==============N e w P o s t i n g  (2)=============
From:Al Voss
Subject:Thanks

I am glad I found this group. As most of you know, finding free
advertising that is worthwhile is difficult. Even free is worthless if no
one reads it.
Would be happy to exchange marketing ideas with anyone else doing a home
business.
Al


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==============N e w P o s t i n g  (3)=============
From:Cathy Wagner
Subject: Safelist Advertising

Hello,

I think my fellow Adlanders will be interested in the
following tip. I hope you all have a wonderful holiday.

What is the best way to use safelists? Marketers who
believe safelists are still an effective way to reach
prospects generally agree on several points:

- Bigger is not necessarily better. Safelist members
who receive a huge amount of mail are far less likely
to look at messages before they delete them.

- Pro membership has a great advantage over free
membership. Pro members usually get to send ads
everyday, they can send html ads and they do not
generally get mail from free members. Many lists also
offer additional perks to encourage pro membership,
like extra sign up credits or a link on their pro
member page for example.

- Subscribing to new safelists that are offering free
pro memberships in order to build their membership is
the most cost effective way to use safelists and it
insures that you won't be overwhelmed with mail, at
least not until the lists grow.

With this in mind, I think you will be interested to
know that if you search at Yahoo for "limited time
free pro membership safelist" (do not include the
quotes) you will find more new safelists offering free
pro memberships than you would have believed possible.

Don't go crazy! Mail from 20 small lists can be just
as bad as if you were subscribed to a really large
list. I suggest you sign up for one a day; see how much
mail and how much of a response you get from each.

Test you results. As always, I urge you to track your
advertising results. If you are not getting any clicks
from your safelist ad no matter which list you use,
change your ad and try again. If you get less of a
response from one list than you do from all of the
others, consider replacing it.

Remember, of course, that list size must be factored
into your response rate; 10 clicks from a list of 100
people (10%) is better than 20 clicks from a list of
2000 (1%).


Have a Profitable Day,

Cathy Wagner


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New for the Holidays: Paid Members now get a free
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=====================Site Review Request  (1)===============
From:Robert Lee  (Adlandpro Gold Member)
Subject: http://www.stupidnewbies.com/internet_help/index.htm

While I appreciate Cathy Wagner expressing her opinion of William's
opinion of Cheryl's review of my Stupid Newbies website,
http://www.stupidnewbies.com I must admit that this is gone over not too
well with me.
I requested reviews of the information contained on one page:
http://www.stupidnewbies.com/internet_help/index.htm
Was it understandable? Did it make sense? Could it help you combat the
problem as presented. Cheryl went beyond in expressing her opinion of the
website as a whole.
So, I will ask again: Take a moment and review the information contained
on the page above. Does it present it's information in a helpful way?
Could you use this information to it's advantage? Does it make sense to
you? Are the free tools described easily installed and used?

Thanks,
Robert Lee


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http://www.Stupidnewbies.com/index.htm
Sometimes, it's only a little knowledge that's stopping you. This is where
you start.

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=====================Site Review Response  (1)===============
From:JoDee M Inscoe
Subject: http://www.jodee.biz

 want to thank the people who reviewed my site but I also want to say I
am unsure what William Jaroske is talking about " Well, on the My Work at
Home Business.
I think you trust people like Matthew Lesko and Mark Joyner too much.
This is so laughable that you have tons of articles by those guys."
I only have three articles of Mark Joyner and none from Matthew Lesko. So
can he please clarify also can he clarify this statement
"I have no idea why you are taking advice from people that are involved in
New Age Cults."

JoDee M Inscoe

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JoDee's Books and Internet Marketing Resources
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=====================Site Review Response  (2)===============
From: Viv Abbott
Subject: http://homebizandmore.biz/bizhelpers.html

Donna's Dee's "Providing Services For Success Backed By Experience"
website is packed full of tried and true web business tools and indeed,
I spotted a few services that were new to me.

The site is fast-loading and has lots of room to add more and more goodies
which is the ideal for a site like this.

The only reservation I had was that initially, the site appeared too
stark, too sparse. Better use could be made of the top of each page.
It is not wise to expect visitors to scroll down and down and to wait while
they actually reach the goodies.

It might be a good idea to compress the links at the top of the page to
one line and then compress the other info to one more line.

Then, as soon as a visitor, they would be lured into a wealth of tools
that they are actually looking for.

Viv Abbott

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=====================G u e s t   A r t i c l e   (1)===============
How to Successfully Start an Online Business
ByDiane Hughes

As someone who has been running a full-time Internet business for
years, I often have to remind myself that there are thousands of
business "newbies" who are just starting out. As I get farther
and farther into the realm of online business, I find that the
basics for starting your own business still hold true.

If you begin with a solid foundation, you increase your chances
of success. With that in mind, I'd like to share some of those
truths with you now in an effort to help you get started on the
right foot.


Build a Professionally Designed Web Site

One of the biggest mistakes start-ups make is to save money
by creating a Web site themselves. Unless you are graphically
talented and have a good deal of experience with Web design,
I would not recommend this.

Your Web site is ALL that your site visitors have to base their
decisions on. Your site's design simply must give your visitor
a sense of professionalism, trust, security, and ease.
A "homemade" looking site screams "I'm a start-up business
who has no money and may go out of business at any minute!"
You don't want to portray that type of image.

If you can't afford to hire a pro to design your site, that
leaves you with one of two choices. First, wait and save some
more money. Or wait and learn to do it yourself properly.

Yes, You DO Need To Know at Least a Little HTML...

Whether you have someone else design your site or you do it
yourself, you'll need to have a good knowledge of HTML basics.
No... you don't need to be able to write full-blown code in
HTML, but you DO need to be able to make changes to your site,
load scripts, and handle several other minor administrative
details.

HTML basics are very easy to learn. Once you get a handle on
this language, you'll be in a much better position to save time
and money when it comes to keeping your Web site fresh and
up-to-date.


Content Is King

The saying may be out of date, but the principle is definitely
still accurate. People come to the Internet for information.
Buyers need to be convinced in order to purchase. Search engines
rank your site based primarily on the words on the pages.
The whole virtual world revolves around content.

Not to sound like a broken record, but if you aren't able to
write compelling copy that persuades your visitors to take action,
you would be better off waiting to launch your site. Just as with
Web design, you have two choices. First, wait and save some money
in order to pay a professional copywriter. Or take the time to
learn to do it yourself properly.


Never Use a Free Host

Free Web hosting companies trade you space on their servers for
pop-up ads on your site. In many cases, the host uses several
pop-up ads. How annoyed do YOU get when you visit a site and
seven or eight pop-up or pop-under windows launch? Then don't
put your customers through that same aggravation.

There are a multitude of hosts now that charge less than $10 per
month.  No pop-ups, lots of features, and good service, too.
Use one of those as opposed to the freebie hosts.


Pursue Free Search Engine Listings

Search engines (such as Google and AOL) can be an exceptional way
to drive traffic to your site. By incorporating just a few "rules
of the game," you can rank quite highly in most engines.
It will be VERY worth your while to learn about search engine
optimization basics. This can be an ongoing source of qualified
traffic for you for years to come.

Above all, don't rush! The Internet isn't going anywhere.
Those who hurry to throw a site up quickly find themselves with
all sorts of problems. If you take your time and get a decent
"Internet business education" before you launch your site,
you'll bypass many of the struggles most start-ups have. You'll
also increase your chances of success and find that profits
come much more easily than you thought!


--------------------------------------------------------------------
Diane Hughes is an accomplished Internet entrepreneur and
editor of the popular ProBizTips Newsletter. Subscribe to
her newsletter for more tips, tricks, and secrets of the
trade -- plus get HUNDREDS of eBooks, software and tools
just for subscribing!  http://www.ProBizTips.com
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=====================Joke of the Day   (1)===============

An elderly couple who were childhood sweethearts had
married and settled down in their old neighbourhood and are
celebrating their fiftieth wedding anniversary.  They walk down
the street to their old school.  There, they hold hands as they
find the old desk they'd shared and where he had carved "I
love you, Sally."

On their way back home, a bag of money falls out of an
armoured car practically at their feet.  She quickly picks it up,
but they don't know what to do with it so they take it home.
There, she counts the money, and it's fifty thousand dollars.

The husband says, "We've got to give it back."

She says, "Finders keepers." And she puts the money back
in the bag and hides it up in their attic.

The next day, two FBI men are going door-to-door in the
neighbourhood looking for the money and show up at their
home. They say, "Pardon me, but did either of you find any
money that fell out of an armoured car yesterday?"

She says, "No."

The husband says, "She's lying.  She hid it up in the attic."

She says, "Don't believe him, he's getting senile."

But the agents sit the man down and begin to question him.
One says, "Tell us the story from the beginning."

The old man says, "Well, when Sally and I were walking home
from school yesterday . . . "

The FBI guy looks at his partner and says, "Let's get out of
here."



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