A Free subscribed Discussion List
                                            of 26,695 subscribers
                                   on web marketing and promotion
                             supported by AdlandPro World's Classifieds
                                         Bogdan Fiedur, Publisher
                                                  contact at
                                         Moderator, John Olson
                                   Vol. 1 issue #394 May 4, 2004

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Topics in this issue:

Sponsor Message
Word from Moderator

C o n t i n u i n g D i s c u s s i o n s (4)

1. In Defense of William Jaroske
~Amalia Sotiriadou
~Ed Cline
~Kindra Martinenko
~Moderators comment

2. William Jaroske & Melaleuca
~Neil Reinhardt

3. Internet Marketing
~Antonina Mayzlin
~Rose Phyland
~Sandra Rooney

4. Train to Retrain
~Peter Green

N e w P o s t s (5)

1. Mireille Carrier
Affiliate Marketing

2. David B.
Non MLM online opportunities

3. Cathy Wagner
Creating your own product

4. Rita Kraniak
I am looking for an opportunity?

5. Joseph Hinkle
Autoresponder Writing

Site Review Requests (1)

1. Joseph Hinkle

~Moderator Comment

Site Review Responses (3)

~David B.
~Maxine Cancemi
~Anne Colee

~Mike Towle

~Mike Towle

G u e s t A r t i c l e (1)
By Charlie Cook

Joke of the Day

================== Word from Moderator ====================

Welcome to the 385 new subscribers since last week..

Well, here we are again,

I am starting to get the hang of putting this together, though I am sorry
for the error in last weeks Digest that placed my name and E-mail on
everyone's copy. OOPS.

Hopefully, I will get it right this week.

Thanks to all who responded to my request to talk about earning money
online outside of the MLM model. I hope we can have more of this kind of
thing. MLM is not the only way to do business online.

With that in mind, it has been said that in order to build a business
online, you need a mailing list. So, I would like to hear from you, your
thoughts on doing just that. Building a mailing list.

Let us assume that someone has a Website and products or services to
offer, but they need a way of building a mailing list.

What is the best way of doing that?
What do you have to do to get subscribers?
What do you need to do to keep people on the list?
Where can you get content to send to your list?

Just a few things to think about.

Until next week, May God Bless you and your Work,

John Olson
Moderator Adland Digest


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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============

From: Amalia Sotiriadou
Subject: In Defense of William Jaroske


In your post, you assume that all systems are useless and that they are
working with a win-lose philosophy. If this were true, you would not be
writing or helping publish a newsletter, you would not be working on the
Internet, you might not even HAVE Internet or a computer!

A systematic approach to anything is the best way man has discovered to
progress. There is no reason why someone can't build a system with a
win-win approach and results. Personally, I believe in win-win
approaches and in systems that make your life easier.

Just an opinion.

Become a Pro in Marketing - AUTOMATICALLY!


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============

From: Ed Cline
Subject: In Defense of William Jaroske

I'm responding to John Olson in "Continuing Discussion 3.1.

I agree with John. I have been in many MLMs over the past 10 years. I
made little or no money, and lost a lot, but the what I did learn was how
to create a Network Marketing system which has no losers.

I want everyone to know that Honesty and Integrity can exist in the MLM
industry. It is possible to find a system that is designed to reward
people for their hard work. I know that I am not supposed to advertise
so I won't. Just remember there is light at the end of the tunnel; and a
very bright light if I must say so myself.

Good luck in your search and may God bless.


Ed Cline



===========C o n t i n u i n g D i s c u s s i o n (1.3)=============

From: Kindra Martinenko
Subject: In Defense of William Jaroske

Boy, now I am beginning to feel like William...terribly misunderstood.

I have no intention of falling into the trap of having a "I'm in it for
me, and no one else" attitude toward MLM or for any business for that
matter.  Where did I ever say or imply that?

Nor did I ever mention stepping or ruining anyone to get ahead.  My goal
isn't to become lavishly rich.  Six Figures would be nice, but certainly,
I can (and do) get by with much less.  Also, I have had my share of life's
tragedies this year to realize relatively early in my life that you can't
take anything with you to your grave.  I much rather go to my grave dirt
poor and a good person, than a shady person with a lot of money.

My main point in the last issue, and I wish you would go back and read
my original article, was that too many MLM "systems" out there do not do
enough to build leaders.  The nature of MLM is to build a strong number
of followers that promote the dream of becoming a leader.  My personal
opinion is that you do not have to ruin people to become a leader.
However, you do not become a leader by always being a follower. 
Followers have a tendency of getting stepped on, plain and simple.

I understand you are sympathetic to the millions of people out there who
get brought down for the sake a few who rise to the top. I am with you
in your sympathy.  Yet, unless our economic system drastically changes, we
will continue to live in a social and economic system of haves and have
nots. I live in the United States and this is a reality that most
Americans have come to understand, whether we agree with it in principal
or not, as long as we live in the USA, we are bound by this economic

I don't wish to make others poor to make myself rich. But in order to
truly own your own business, you must eventually face the fact (especially
if you have employees) that some people will get less and others will
get more--and you will earn the most because you started the business.  As
a business owner, you reap the rewards and the sacrifices, as well as the
responsibilities of being a business owner--good and bad.  That is what
business is about.  Business is about rewarding leaders more than
rewarding the followers (the workers). Being a good business person is
also about taking care of your followers so that they will continue to
do a good job for you and make your business system grow and thrive. Let's
not forget that without followers, we would not have employees!  What
would we business owners do if everyone owned there own business?  That
would be heresy! ;) That is what I want to create--a business system. 
Not a network marketing system or MLM.

If you have ever read Robert Kiyosaki's books, you will understand what
I am talking about.

As a side note to this reply (which compliment's John's final statement
about selling products)...

On the Internet, I believe people have lost all sense of reality when it
comes to proper business practices.  There is nothing wrong with
applying the rules of "brick and mortar" business practices to business on
the Internet.  You would learn things like:

1. Find a niche market
2. Offer a variety or products that appeal to this niche
3. Provide quality customer service
4. Give your customers incentives to come back and buy from you again
Etc, etc.

If you are to use the Internet for anything, you should create an
affiliate program for your business so that people can advertise for you
and you reward your affiliates for attracting customers and gaining
sales. The Internet, from a business perspective, is losing credibility as
a stand alone business opportunity (such as Internet MLM).  I have never
felt stepped on by partnering with a business to promote their services
or products.  In fact, that is how I got started with Internet Marketing,
when I joined the affiliate program in 1999.  I have only
felt discouraged and lost money when I joined a MLM company.  The
difference is that you can promote a tangible product or service that
people want and will buy.  With MLM you are trying to sell a dream.
Selling dreams will only work until the people buying the dreams wake up
and smell the coffee!

Best regards!
Kindra Martinenko
Owner, Cascades Internet Solutions


===========Moderators Comment =============


I know that I went over the top in my reply to your post, it's just that
your use of the term "System" is what set me off. I have seen so many so
called Systems promoted as the be all and end all of making money on the
Web. When in fact the only person who usually makes money through most of
them is the person who thought it up in the first place.

What you had written, about coming up with your own system, so you could
start raking in the profits instead of just being one of the followers,
forced me to write a word of caution. To warn those who think that if they
could just come up with a "System" they would have it made in the shade.

Yes, there are systems of working that do the job. Marketing Courses,
lists generating systems, and other systems of building relationships that
work toward building contacts and customers. What I felt necessary to
point out, and I may have gone overboard doing it, is that so called
"Systems" that guarantee anyone using them will profit, are not going to
work for most people. And to be careful what and how you promote any
system you or anyone else might come up with.

Any System that trains and helps others to pass that training on is a step
in the right direction. But just having a system to do that is no
guarantee of success. People are by nature lazy and constantly looking for
something simple that will let them earn without any or very little work
on their part.

Any system that anyone comes up with, will never be able to guarantee
everyone who uses it will turn a profit. Because most of the people who
start using the system, will not follow through with its teachings.

It is a sad fact of this business that most people want something for

I have tried to come up with my own System, my Home Biz System. And as one
of my business partners has said, if everyone who subscribed to it, did
what I suggested, taught them to do, they would all be making money.
Sadly, most of them don't do a thing but read and delete. Those that do
something with my system are helped, but most don't do a thing or do not
do enough with the information I give them.

I guess the usefulness of any system, comes down to the people that make
use of it. And how many people one is willing to put through it to make it
work for them.

My system, which I cannot link to because of my position as moderator, is
a simple system of E-mails and a one page Website. It requires work,
perhaps more work then most people want to put into it.

So, lets take this discussion to the next level, and ask some questions.

1.  What is needed for a marketing system to work?
2.  How easy does it have to be?
3.  What is the difference between a system for recruiting and a system
for selling products?
4.   Can any system do both?

There, that should be enough to give us all something to think about.

Take care and God Bless,

John Olson

===========C o n t i n u i n g D i s c u s s i o (2.1)=============

From: Neil Reinhardt
Subject: William Jaroske & Melaleuca

In reference to Melaleuca and this William Jaroske, I submit the

First, I am NOT a Melaleuca distributor & I have NOTHING to do with the
company as far as being an owner, stockholder or employee.

Second, After more than 35 years in mlm, I have probably forgotten more
about mlm than you (W. Jaroske) know.

Third, I'm a VERY knowledgeable 69 year old & a VERY FAIR person who
believes in the use of FACTS and logic.

Forth:  Where Mareille says: "You don't sell anything and you don't buy
any product for resell. There are no distributors, no sales force."


"The difference is with Melaleuca you get paid to refer other customers"

Mareille is wrong and just spouting what the company says.  As you ARE
SELLING it because that is what you HAVE TO DO to find customers to
refer to the company!

Fifth:  Because Melaleuca may cost more than a similar product from
Walmart (or from where-ever) s NOT important and anyone with a fully
functioning brain knows that.

What is important is the quality of the product AND what is it's cost is

IF I buy something from a store for a dollar and I get 10 applications
from it & I buy an equivalent (and SAFER) product from Melaleuca for two
dollars and I get 30 applications, it sure as heck is a better deal!!!

Fifth: As for the FDA, well, you do not want to know what I think about
them only is sure as heck is NOT good!

So do I care what those IDIOTS say?  Not lately!

(And they have lost in court for attempting to ban free speech.)

And HERE is what two of the FDA sites you referenced said:

"Note: All reporting is voluntary and the information is "as reported"
by the complainant. There may not have been any FDA follow-up to determine
the accuracy of the information, and it may be uncertain whether or not
the reported product actually caused the adverse

They DO NOT verify if the information is valid and you want us to accept

The facts are that only a person with a screw loose would accept that.

Next,  Hello?   THIS IS 2004!

One of your FDA "reports" is from 1995 and another from 1996.  So we
have two out-dated "gossip" reports which has information which has NOT
been verified.

Since the links about Melaleuca in your 3rd FDA website do not work, I
cannot check them.  Still based on all the other WRONG things you have
said about Melaleuca, they are most probably totally wrong as well.

Sixth: To quote you: "Not to mention the company has a bad history of
ripping people off and the Ripoff Report has detailed reports on
Melaleuca and their products. Just type in Melaleuca in the search Box"

In my view, this is TOTAL BS!

I know MANY people who use Melaleuca products for years, I've used
Melaleuca for many years and I know of NO ONE who has been "ripped off" by

While I have not yet looked in to this so called "Rip off report" I
shall and I'll bet I will find it has no more validity than the
DISCREDITED "QuackBusters' put out by a real quack who has been found
guilty (at least twice) in court for LYING!

("QuackBuster" Barrett Loses First Illinois Court Battle Chicago Tribune
Article by Reporter Ted Gregory March 6, 2002 18th Circuit Court,

Seventh:  And this "Side effects reported from the use of tea tree oil
on the skin are generally mild and temporary at the site of application.
They include: Burning, Dryness, Irritation, Itching, Redness, Stinging."

So the side effects (IF ANY) which YOU comment about are GENERALLY MILD
why do you even bother to say that?

Do you have some vendetta against them?

I have used Melaleuca products for MANY YEARS and I KNOW better. I have
many friends who use their products and they have NEVER commented about
having experienced ANY of those MILD side effects.

OF course, there are a VERY FEW people who MAY suffer from those

And, SO WHAT?  Drinking MILK will KILL some people, does that mean that
NONE of us should drink milk?


Last, there have been HUNDREDS OF THOUSANDS of people buying and using
Melaleuca products for WELL OVER TEN YEARS!

So are you, William Jaroske, really telling me that ALL of these people
are stupid?

They do NOT know they are getting ripped off and that they are using
poor products?

Yea Right!

(If you want to match I.Q.'s & A.Q.s with me, let me know.  FYI The odds
are every high you will lose and A.Q. is the tested ability to effectively
use the I.Q. one has.)

In fact, William Jaroske, I am surprised Melaleuca has not yet sued you.
And I am fairly sure that if you keep going on this, what I perceive as
a vendetta against them, perhaps they will sue you.

Neil C. Reinhardt

A Son Of A Beach!

Manhattan Beach, CA. that is



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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============

From: Antonina Mayzlin
Subject: Internet Marketing

Dear Ruth,

I'm also new to the Internet marketing and
Currently I am in the learning stage, you asking about
Resources I defiantly would recommend

"Google Cash"
By Chris Carpenter and manuals by Ken Evoy
(free By the way)
"The Affiliate Master Course", "Action Guide"



===========C o n t i n u i n g D i s c u s s i o n (3.2)=============

From: Rose Phyland
Subject: Internet Marketing

Hi Ruth,

I am also new to this. I think it is important to limit the amount of
time you spend on the internet. You can start moving from site to site and
achieve very little and waste many hours. One great site is another to look at is . For
general information go to have no affiliation with
these sites. I wish you all the best. If anyone could explain in simple
language how to set up an email list and what safelists are I would
appreciate it.


---------------------------------------------------------------- The ultimate home business. Marketing
health and nutrition with an ethical international company established
over 23 years


===========C o n t i n u i n g D i s c u s s i o n (3.3)=============

From: Sandra Rooney
Subject: Internet Marketing

Dear Ruth,

When I first started trying to sell my books online I had no idea about
html, java, css and so on, so I LEARNT. My first site was done with a
Site Builder (actually as was my 2nd and 3rd)

I found that if I wanted it to look any good and appeal to my Internet
'public' then I had to have some knowledge of at least html. Do a search
with any of the Search Engines and you will find a wealth of information
from all over the world that is willing to take you step by step through
the processes of a language, which initially made me feel like I was in
a foreign country, from beginners to advanced. I am still not an expert,
trying, but at least I understand more now than I did.




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===========C o n t i n u i n g D i s c u s s i o n (4..1)=============

From: Peter Green
Subject: Train to Retrain

I agree with Claire Wheeler Solt.

Train to Retrain

"As a former educator turned successful entrepreneur, I heartily endorse
the idea of training recruits, and looked at the webcast idea with

To answer John's question in the Moderators Reply.

Yes there are a number of multimedia training systems that include
visual and audio or Voice on the Internet. When it comes to "voice rooms"
or "VoIP conference centers" there are now a number that offer various
features and user sizes.

I have used two different types over the last 18 months. The one I have
found to be the most user friendly uses text chat, real time voice,
application sharing, file sharing, polling or voting and incorporates an
Internet Explorer browser window.

Many of the voice rooms are very basic and don't all offer the above
features or they go to the other extreme and include video. (Video
requires high speed dialup)

John, I myself am on dialup that even from my home in New Zealand I have
excellent quality voice communications system I use.

My voice room is accessed every day by contacts and prospects from all
around the world. It also enables me to provide support and training to
my Global team. The beauty is that I provide my voice room so that there
is no cost for anyone to speak to me in person.

For training purposes I know of 500 and 1,000 user voice rooms. The
companies that use these voice rooms use them for providing online
training. Training can come in the form of a PowerPoint presentation
using the browser window. This means that all people in the voice room
view the same slide and hear the same voice presentation.

Most of the readers of AdlandPro Newsletter, I would assume are Internet
Marketers and the voice rooms are a very low cost way for any online
company or program to communicate to large numbers of people all at one

The voice room can also be used by many of your local business houses.
Take for example Real Estate. A potential home buyer is checking the
Internet for a new home. They arrive at a website owned by a Real Estate
company. The home buyer looks through the listings but want to learn
more about a certain property. They click on the button and enter the Real
Estate voice room. A sales person can then answer any questions and even
show them more listings that better suit the home buyer. An appointment
can be made to view the house with the sales person. Even the sales
agreement can be sent using the file sharing option.

The possible uses for online voice communications are only limited by a
persons imagination. Churches Schools, Universities, Business etc....

The fact is, audio and multimedia are proven to increase comprehension,
motivation, retention and, of course, response. As you know, most people
communicate and learn using one of three predominant learning modalities.
People are either:

Visual (they learn by seeing),

Auditory (they learn by hearing)

Kinesthetic (they learn by doing)

The same is true for people who get excited about an offer and take
action based on one of these three learning modalities.

I also use streaming audio on my websites, anyone can. The technology we
have today is really amazing and is now accessible by the masses. MLM
has reduced the cost of owning audio systems and VoIP voice rooms so that
it's also affordable for everyone.

I totally agree with Clair, we all need to train or be trained. Learning
to market on the Internet is like learning any trade. Would you leave
your new car to be repaired by a back yard mechanic! No, you would take it
to a reliable dealer. But on the Internet many "Internet Marketers" are
only "wanta bee's"

The car dealer trains their mechanics and we should train or be trained
in the ways on Marketing or expect a very response rate.

If you are going to market any product I advise comparing similar
products and pricing. If the product is part of a MLM opportunity then
check the compensation plan very carefully.

Always make an informed decision.

Keep up the good work John.

Peter Green

Voice Room and Audio Information



==============N e w P o s t i n g (1)=============

From: Mireille Carrier
Subject: Affiliate Marketing

John, I'm very happy you mentioned this in the last Digest. was originally a SFI website. When I stopped promoting
SFI over a year ago, I turned my-biz-world into a "help guide" for
people who want to work from home.  Since I already had the domain, might
as well do something useful with it.

Today, my-biz-world does better on its own than it did when it was about
SFI.  With over 100 bookmarked sites to review, that site will be a
lifetime commitment!  But it's ok, I love reading and doing research,
learning about new trends and keeping up-to-date with internet security.
All things that affect every one of us on a daily basis.

I'm also in the process of putting the final touches to a brand new
website.  After that, I have two more sitting there, waiting to be built
and many ideas for more in the future. The new one is already making
money and it's not even two weeks old yet and is still being tweaked! I
test it with free methods and cheap ppc before it gets indexed by search
engines. Websites are forever under construction, it's a constant updating
and tweaking game.  You drop merchants that don't convert and find new
that do, move things around, delete and add a few links, until you find
a combination that works well.

I learned the hard way that "pretty and attractive" isn't always the way
to go online (beautiful background but very distractive and it really
didn't work at all, it broke my heart!!).  The simpler, the better rings
true in most cases, depending on what you're promoting. When you're
selling something, you want people to buy, you don't want them to stick
around longer than they have to.  You want to send them directly to the
merchant to spend money.  On the other hand, if your site is all about
content, you need to have enough information with relevant text links to
your merchants.

The key is to test, test, test...  If something doesn't work, try
something else.  If it DOES work, don't fix it, keep building on it!  It
doesn't matter what other people think or say if you're making money.  I'm
in no way an affiliate marketing guru YET, I'm still working my way to
make a GOOD living online. But I'm half way there. I keep learning new
things every day and try to put them to good use.

Don't fool yourself, affiliate marketing is a LOT of work.  I spend on
average 10+ hours per day working on my websites at first.  One website
won't make you rich.  Don't put all your eggs in the same basket.

I talk about affiliate marketing and how to get started at .  Start by learning
to build websites, and learn from your mistakes and the mistakes of
others.  There's no need to reinvent the wheel in affiliate marketing

I truly believe this is the way to go to make money on the internet!  Of
course, this is only my opinion... I left the MLM/Network Marketing
scene over a year ago, and I don't plan on ever looking back.  I haven't
yet and I don't miss it!

If you want to be successful, surround yourself with successful people,
and always, always think POSITIVE.

Success to all.

Give Mom something UNIQUE for Mother's Day this year!
Flowers don't last, but Bonsai trees live forever.


==============N e w P o s t i n g (2)=============

From: David B.
Subject: Non MLM online opportunities

Hi John,

I am taking up your call to action. One way people can earn money online
is by pay per impression advertising. In this case, if you have a
webpage and space on it you can give up some of your prime page real
estate to paid banner exchanges.

One of the best ones I've found on the web is a company called
linkbuddies. They have just recently started paying members to show
their banners (newly developed in March 2004 I think). They were a free
banner exchange before but they have added a new dimension to their
service which now allows members to either get paid in cash instead or in
banner impressions.

I don't know if you can call them completely free of being an MLM
because they do give you a percentage from people who sign up underneath
you as an incentive to find marketers for them but it is only on the first
level so it is more of a finder's fee commission than anything else.

They pay a current rate of 20 cents per thousand views and the only
click through requirements are that you need to have a better rate than
the bottom ten percent of your peers to get a fair banner exchange ratio
2:1. The bottom ten percent get a 10:1 banner rate and you can earn up
to a 1:1 rate if you rank as a top performer. That gives webpages an
incentive to have the banners in a very visible place where customers
are most likely to respond to the ads

For people with page building experience or for those that have a page
already and are looking to make revenue from it this company is one more
source that you can turn to in funding your page.

The link to linkbuddies is just below in my signature file...

David B. Linkbuddies pays you cash to show their banners
Get 1000 hits per day to ANY website



==============N e w P o s t i n g (3)=============

From: Cathy Wagner
Subject: Creating your own product

Hi John,
Congratulations on your new moderator status! And thank you for giving us
an interesting topic for discussion.
As someone who is profiting with my own product and another product that I
resell for someone else, I say that they both have their merits.
To someone who is brand new to using a computer or unsure if online
business is for them, an affiliate program can be just the thing to let
them get started quickly and easily. There is a lot to learn and if a
newcomer is smart, they will check out the marketplace before they invest
in their own business.
Many affiliates move on to create their own web page as a doorway to their
offer in order to build their own list. These more advanced affiliates are
largely more successful than those who do not.
But, nothing beats having your own product. Of course it is more work to
create your own product; in the long run, it's worth it. The key is to
create a product that people want and then present it in such a way that
they buy. That's where the extra work comes in.
I think the easiest products to create today are information products.
Lately I have even seen information products that people have put together
without really writing at all.
One guy went around to several marketing experts and asked for their best
article. Then he put them all in an ebook and is doing very well.
Another guy asked some big online business people for their biggest
mistakes. He compiled all the answers he got into an ebook too.
Once you have your own product, you can encourage people to help you sell
it by offering THEM a commission. Also, once you begin to promote it, the
work is largely the same as it would be if you were an affiliate. But,
instead of keeping only a small portion of your sales, you get it all.

Have a Profitable Day,
Cathy Wagner
Online Business Expert
Providing Freedom-Seeking Entrepreneurs with
Low-Risk, Online Profit-Building Guidance.


==============N e w P o s t i n g (4)=============

From: Rita Kraniak
Subject: I am looking for an opportunity?

Hello Guys,

I am a mother of 2 looking for a good home business.

please email me any info at



==============N e w P o s t i n g (5)=============

From: Joseph Hinkle
Subject: Autoresponder Writing

Hello, Digest Friends

I am not very skilled at writing follow-up letters. Can any help me in
this area. I don't have money to hire someone to write for me. Can
anyone give me some direction.

Joseph Hinkle


=====================Site Review Request (1)===============

From: Joseph Hinkle


I have just completed my new web site. I am looking for people to review
my site for the purpose of genuine feedback or criticism on what I can
change to make it better.

Thank you

Joseph Hinkle


=====================Moderators Comment ===============


I am just going to say one thing about the first impression I got from
popping on to your home page and then see what everyone else thinks.

The picture you are using, is just this side of a mug shot from a police

I do think it is a good idea to have a picture of yourself on the site,
but do yourself a favor and post a different one. If you need to, have
someone take some new pictures. Smiling, more casual or business like.
Honestly, the picture you are using right now, scares me a little. You
want to build trust. Look at that picture and ask yourself if you would by
a used car from that person?

Now, let's see what everyone else thinks,

John Olson


=====================Site Review Response (1.1)===============

From: David B.

Hi Marcus,

I took a look at your site and not being a cat fanatic, I wasn't moved.
I guess it depends on who you are catering to (or should that be cat-ering
too (: hey, there you go, how about a cat humor section too!). If you
are trying to appeal to cat fans you might draw their interest in. If you
are trying to make people cat fans it may not do what you intended it to.
This may sound a little sharp but it is not the intent. Only to give you
my cold hard opinion. After all, I may be the customer you might be trying
to win so I'll be honest

A few things you can do is first of all network and swap links with
other pet sites. This is a great way to get added exposure to your site
and to offer them viewers to theirs. You may not want to swap links with
cat sites but you could do it with other pet sites. I notice that under
your accessories link you had links for other types of pets. You may want
to move that to the main page in case people come to your page and don't
want to go that deep into your site to find alternate pet links

Believe it or not the other thing that didn't impress me was the colors
but I'm no color expert. The gray and black did not give me the
impression of happy cats but rather rainy day cats. You may want to try
and make your site a bit sunnier if you know what I mean.

I have just finished reading an e-book on colors by a lady who does
seem to know a thing or two about color. I used a few of her methods and
have seen my banner response rates go up by as much as 100%. You may want
to read her book below and maybe design your site or make a test site
based on her principles to see if people's responses change.

Another thing is you may want to set up some sort of cat lovers forum
where people can go to discuss their cats. That and an interactive
section where people can post cat photos in a cat message book. The more
you can get people to interact with your site and keep returning the

One final thing would be to offer something in a drawing or a contest to
get people to join your mailing list. Maybe a free can of cat food or
cat vitamins. That way you can also build an off-line mailing list. It
will cost you money but it is also a form of advertising.

I hope that helps

David B. Linkbuddies pays you cash to show their banners
Get 1000 hits per day to ANY website


=====================Site Review Response (1.2)===============

From: Maxine Cancemi

Nice simple lines, typography works well.
Re: the cat store - I would add a bit more color.
Re: the cat website - under affiliate programs - the program listed on
the left is a bad link.

Overall, goood job!
Launch Your Own Telecom Business
Build Lifetime Residuals and Save Money



=====================Site Review Response (1.3)===============

From: Anne Colee


While I think a store just for cats is a wonderful idea, there are some
problems I see in your site.

1) The site is overly skewed to the left, giving it a crowded feel. The
frames do not fit all the words properly. The result of this is some of
the words are hard to read. Some of the icons, etc. that are overlaid onto
the first layer, make some of the first layer impossible to read.

2) You have a few typo's, misspellings etc. Two of them are: In the
"Information" column: the second word, the one right after "General" you
misspell "information" In the "7 reasons to Buy Here", in the first
"reason," third line you misspell "resources." There are other spelling
errors but I'll let you find them yourself!

3) Your copy is good, for the most part. However, I would incorporate two
small changes to it: a) On the "7 reasons to buy it Here" I would replace
the word "Here" with "at the Cat Shop." (Hey, it's your website, it's
another opportunity to make sure people remember it by name!)  b) In
Number 3 of your "7 reasons..." you have a question "Why should we buy
from you?" and then a bunch of testimonials, from people who did buy from
you. If it were me, I would just put "Testimonials" at the top
of Number 3 and then follow with them.

Good Luck,
Anne Colee


=====================Site Review Response (2)===============

From: Mike Towle


I took a look at your site using a 800x600 resolution. At that
resolution, the whole page doesn't fit on the screen, and the two sets of
buttons on the sides squeeze the middle section enough that the copy is
forced down below the bottom of the buttons, leaving a large white space
between the buttons. It looks fine at 1024x768 the page looks fine unless
the favorites bar is open.

Since you are talking about web design, I suggest that you spruce up the
design with some additional colors and graphics. Right now it is very
plain. The design doesn't stand out from thousands of other sites, and
if you claim to know about design, you should use your site to showcase
your design talents.

Mike Towle
Tools for website marketing can be found at
Custom banners produce results. Get yours from

Mike Towle

=====================Site Review Response (3)===============

From: Mike Towle


The site is attractive, good use of color. Just a couple of suggestions.

Use a graphic for your header instead of a standard font. It looks a bit
unplanned, with the last word wrapping to a second line. The photo at
the top is nice, but the layout would be cleaner if you centered the
photo. In the copy, you say that people can get more information by
emailing you. This would be a great place to put an email link, so they
don't have to search around the page to find the address.

Good luck with your venture.

Mike Towle
Tools to promote any website can be found at:
Custom banners produce results. Get yours at:




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=====================G u e s t A r t i c l e (1)===============

By Charlie Cook

The purpose of your marketing is to attract prospects and
help them make a series of decisions that lead them to
purchase your products or services. The sequence of
information you provide on your web site and its visual
presentation can drive clients to contact you about your
services or buy your products - or it can send them away.

Many small business owners have web sites but few are
making as much money from their sites as they'd like to
be. If you aren't getting the web traffic you'd like, or
if you're getting lots of traffic but no buyers, the
problem is most likely the design and copy you are using
on your site. The seven web page building guidelines below
will help you convert prospects to clients with your web

1. List The Actions You Want Visitors To Take.
Do you want them to sign up for your newsletter, read
your marketing message, read your copy or just contact
you? Before you design or edit your page, make a list of
which actions you want people to take and in what order
when they visit your site.

2. Identify The Decisions Visitors Need To Make Prior To
each Action.
Before you design or redesign your homepage or edit your
copy, clarify the decision making sequence that you want
visitors to move through. Most marketing materials, web
sites included, rush to sell prospects on the solution
without laying the groundwork.

Help prospects clarify the problems they want solved and
the value in having them solved. Once you've done this,
you've created the context for selling your solution.

3. Design The Visual Hierarchy To Move People To The
Desired Action.
Use the size, color, and the location of elements (type,
illustrations or photographs) to bring visitors'
attention to the most important message first, then to
the second most important message or link. Make sure
that visitors can scan your page and find the most
important links first or can scan the copy and quickly
pick up the most important points because they stand out

4. Stay Focused On Prospects' Problems.
Your prospects want to satisfy their needs and, more
importantly, avoid incurring a loss or pain. Lead with
copy about their concerns. Let them know that you
understand their aspirations as well as their worries
and the problems they want to solve.

5. Write Your Copy To Support Prospects' Decision Making.
To demonstrate that you know and understand your
prospects' problems, be specific. Avoid general phrases
like "save time and money", which apply to hundreds of
services. Give detailed examples of the problems your
prospects experience and how you solve them.

6. Tell People What To Do.
If you want people to read a key article first, then
sign up for your newsletter, and then contact you,
tell them so. List the steps you want them to take at
the top of the page and then use your page design to
support this sequence of actions.

7. Make It Easy For Prospects To Contact You And To Buy.
Include a contact or order form on your homepage and make
your email and phone number easy to find.

Change the design and copy on your site to help visitors
take the steps to become clients. You'll be pleasantly
surprised at the difference in your response rate and
your business growth.

2004 In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals
and small business owners attract more clients and be
more successful. Sign up to receive the Free Marketing
Guide, '7 Steps to Grow Your Business' and the
'More Business' newsletter, full of practical tips you can
use at

Photo Available at


=====================Joke of the Day (1)===============

Jesus and Satan were having an ongoing argument about who was
better on the computer. They had been going at it for days, and
God was tired of hearing all of the bickering. Finally God said,
"Cool it! I am going to set up a test that will run two hours,
and I will judge who does the better job."

So Satan and Jesus sat down at the keyboards and typed away. They
moused. They did spreadsheets. They wrote reports. They sent
faxes. They sent emails. They sent out emails with attachments.
They downloaded. They did some genealogy reports. They made
cards. They did every known job. But 10 minutes before their time
was up, lightning suddenly flashed across the sky, thunder
clapped, the rain poured, and, of course, the electricity went

Satan stared at his blank screen and screamed every curse word
known in the underworld. Jesus just sighed. The electricity
finally flickered back on, and each of them restarted their
computers. Satan started searching frantically and screamed,
"It's gone! It's all gone! I lost everything when the power went

Meanwhile, Jesus quietly started printing out all of his files
from the past two hours of diligent work. Satan observed this and
became irate. "Wait! He cheated! How did he do it?"

God shrugged and said, "Jesus saves."



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