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                                            of 24,963 subscribers
                                   on web marketing and promotion
                             supported by AdlandPro World's Classifieds
                                         Bogdan Fiedur, Publisher
                                                   contact at
                                          Moderator, John Olson
                                   Vol. 1 issue #398 May, 31, 2004

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Topics in this issue:

Sponsor Message
Word from Moderator
** Contest **

C o n t i n u i n g D i s c u s s i o n s (2)

1.  Direct E-Mail Advertising
~ Amalia Sotiriadou
~ Robert Teske
~ Russ Wilson

2.  Casino Advertising
~ Andy Sparks

3.  I need Help
~ Robert Lee

N e w P o s t s (3)

1. Marcia Duffy
I need advice

2. Audilee Fryrear
Help with marketing please!

3. Lisa Osanna
Ad swapping 

Site Review Requests (1)

1. Zal Lazkovich

Site Review Responses (1)

~ Emily Garcia

G u e s t A r t i c l e (1)
1.  Begin with The End in Mind
By Mark Munday

Joke of the Day

================== Word from Moderator ====================

Welcome to the 1,163 new subscribers since last week..

Hello there,

Anther week has gone by and here we are again, where does the time go?

The sun is shining and the world, is coming to life. I hope your business
life is too. And if you're in the States, Happy Memorial Day.

I want to share a word of advice to all those searching for a way to build
an income online. There are a lot of crazy deals and shady dealers running
around promising the moon and the stars if only you join this or that.
99.999999% of the time, when you come across one of these guys, run do not
walk to the delete button. There is no free lunch, never has been, never
will be. Just joining something because someone says the timing is right
or that it is going to be the next biggest thing, is no guarantee of
riches. In fact, if something is promoted using these tactics, chances
are, it is guaranteed to fail.

Use the brain God gave you and think before you jump on anything.

Oh, and that goes for all the different traffic generating deals too.
Think first, then decide.

Wishing you and yours all the best,

John Olson
Moderator Adland Digest
See my page at AdlandPro Community


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===================== Contest ========================

** Announcing a Contest to Name the Adland Community **

As you may know, Bogdan Fiedur has created a Community for us all to play
in, and it is time to think of a NEW Name, so he is asking all of you  to
put on your thinking caps and come up with ideas.

Oh, and there is a Prize to the one who comes up with a Name we can use.

*** $100 ***

The winning name must be able to be registered, that is it must be an
available domain name that we can register. So start thinking..

This Community is mostly for marketers and promoters like ourselves. But
who knows what the future will bring.

If you need some idea of what can be done within the Community, Here are
some links:

This will give you an idea of what is available,

And here are some profiles already created by some.

So, let's put those thinking caps on, we need a name that stands out, says
what kind of Community we are and is easy to remember. And it has to be
available to be used as a domain name.

$100.00 to the person who suggests a name we can use.

Go for it.

To enter,
And place "Community Naming Contest" in the Subject line Please.

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============

From: Amalia Sotiriadou
Subject: Direct E-Mail Advertising

Dear Terry,

If you don't have a list of your own, there is one thing that you can be
sure of. Any money you spent for direct email advertising will probably
go to waste. Worse yet, if you try to "bend the rules" and invest in
dubious lists, you risk your business, not to mention your credibility.
Does this mean that direct email marketing is dead? Of course not. It
simply means that it will take a bit of work and/or money to build a
customer base. Needless to say, building your own mailing list of
prospects interested specifically in your product or service is by far
the best way to go. If you are in a hurry, the next best thing would be to
buy Solo e-zine advertising. A third option would be to form a JV with
someone who already possesses a large mailing list of their own. You can
either buy into such a list or trade products or services in exchange for
the use of the list.

Just some ideas.

Amalia Sotiriadou
Become a Marketing Pro - AUTOMATICALLY
Advertise and Earn


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============

From: Robert Teske
Subject: Direct E-Mail Advertising

Hi Terry:

I know what it feels like to be limited to a very small starting budget.
I work with a small budget all the time... anyway, in regards to your
"Direct Mail Advertising" query, let me recommend that you check out I'm sure you can find just about
anything there -- good collection of how-to's, videos, cds, and much
more. However, I must say, that is exactly what
its name implies. A true Mail Order Outlet for resellers, emerging direct
mail, direct sales, mail order and Internet Infopreneurs. All sales are
made through the mail. There is so much information that can be found
there, and all of it is very reasonably priced. You've got nothing to
lose, so check it out! The address again is,

Best of luck,

Bob Teske


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============

From: Russ Wilson
Subject: Direct E-Mail Advertising


You wrote asking for help with direct e-mail advertising, then went on
to say you didn't have a list.

Sorry, you can't successfully run an email campaign with out a list

Build your list first, you'll save yourself a lot of frustration, and

I know, you're anxious to start promoting your business; but BUILD YOUR
LIST FIRST! Don't even try to promote your business by buying leads,
you're likley to end up accussed of spamming, and that leads to your ISP
shutting you down.

Need help building your list? Check this out. you'll get great training, and
be shown how to successfully build your list.

Russ Wilson: as Webintel is a franchise owner of Optin Safemail, where
for 12 measly bucks your solo ads will be read by millions of hungry
buyers for 12 weeks.



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===========C o n t i n u i n g D i s c u s s i o n (2.1)============

From: Andy Sparks
Subject: Casino Advertising

I would be very hesitent to advertise or even link to a casino site if
you live in the USA. The federal government is going after casino web
sites but because most are overseas, they are targeting advertisers.

Casino gambling is tightly controlled in the USA and because they can't
get to the people running the casino web sites, they have expressed an
intention to go after US citizens that advertise or receive a commission
from a casino web site.

Don't ask me how, because I don't know, but they have a law on the books
regulating casino advertising and they are going to use any means
possible to limit Internet gambling.

Most credit cards will not allow you to deposit money in a Internet
gambling account and that is directly from the Feds in an attempt to
limit Internet Gambling.

Andy Sparks
Free Movie Tickets


===========C o n t i n u i n g D i s c u s s i o n (2.1)============

From: Robert Lee
Subject: I need help

Hi All,

I've been following this thread with interest. Getting help and learning
something often are at opposite ends internet-wise, but you've been
helpful to the lady that asked the original question. I think that she
does need to work towards a smaller community of possible sales to be
sure that she really can sell her products and sustain a business through
those sales. I have a domain name selling business (among other online
enterprises). I've been doing it for 2 years now. It has grown
substantially in the last 6 months as I concentrated selling the domains
to local businesses. Newspaper ads, banners on local sites, they have all
played a part in gaining some momentum in this very crowded marketplace.
My margins are extremely thin, but I make it up in renewals and
transfers from other registrars. It may take another year to become
profitable, where the business becomes self-sustaining, but this is a
target that can be reached.

So, I have to ask you: can your startup sustain itself over the long

Can you earn enough without this business that allows you to nurse it
along until it can earn you a regular profit?

There was an affiliate program (long since off line) that gave every new
affiliate a sale into their results within a couple of days of them
signing up. This tactic excited the new affiliate into working hard,
probably harder that they should have. The trick here was that the
minimum floor for the company to make any affiliate payments was quite
high. I'm sure a lot of newbies got caught in this web. Excited by the
first sale, then not making any more but working extremely hard at it.
Know your product, provide service and price. Keep at it 'when it is
sustainable in the long run'.

Happy Selling!
Robert Lee

Home of the $4.95 Domain Name


==============N e w P o s t i n g (1)=============

From: Marcia Duffy
Subject: I need advice

I also need advice on my website, -- I am a
writer by trade and this is something I always dreamed of doing:
creating a travel website about an area I love. The problem is that I
would like to increase my traffic and, frankly, I don't know how to make
some kind of an income from this. I have been online since February 1st
and have had 5,000 page views and have 125 subscribers to my e-newsletter
(which I publish every week -- I change the content of the online magazine
once a month). I have gone from ranking 4 million and something to 205,687
in this short time. Right now I am not selling anything on the site except
affiliate ads -- but I plan on writing a "best of northern New England
events" book to sell on my website for about $9.95 or $14.95 (again, I
don't even have a clue on how to price it).

I am not a retailer -- I'm a writer and I would like to continue selling
my writing through my website. The problem is traffic. (I also do
submit my articles for free publication for other ezines -- I've gotten
very good responses from that).

Can anyone offer some help & advice?

(I've included my complete signature below to also get an idea if you
think this needs work as well!)
Marcia Passos Duffy, publisher/editor, ...
celebrating the unique character of northern New England. Get your free
e-newsletter today: send a blank email to


==============N e w P o s t i n g (2)=============

From: Audilee Fryrear
Subject: Help with marketing please!


Does anyone have any tips on how i can market my websites better? I
have tried using them as my signature in my emails, refering friends and
family and I am not having any luck... any ideas?

Audilee Fryrear enter claim's code: tv4474
make $2.97 over and over! FREE GIFT for all!


==============N e w P o s t i n g (2)=============

From: Lisa Osanna
Subject: Ad swapping

I am new to this and am trying to advdertise my website! I don't know
how to link banners or buttons to my link, especially when it comes to
having to put someones link into my link heading! it is all so confusing
would some one please explain it to me!




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=====================Site Review Request (1)===============

From: Zal Lazkovich


I'm relatively new here. Enjoying to read critique of other's websites.
I'd like to have my website to critique as well, if possible, which I'd
appreciate greatly. I have my website
for almost a year and haven't had any sales yet. Just a few inquiries. I
have traffic, and rank on Google is 5.

Actually I started building the links only about half a year ago, until
then I was concentrating on adding and improving the site.
What should I do ? Are the logos on the bottom distractive ? What is
wrong with the text on the main page ?

Should I purchase WebPosition Gold to help me ?

Thanks a lot!


Zal Lazkovich


=====================Site Review Response (1.1)===============

From: Emily Garcia

Thank You!

I want to thank everyone who responded to my last message. You all gave
me very good advice. No more pink background.;) I hope you will all check
out my site again, anymore advice will be greatly accepted.

Thanks Again!
Emily Garcia
Rose Petal Gifts & Collectibles


=====================G u e s t A r t i c l e (1)===============

Begin with The End in Mind
By Mark Munday
In his book, The 7 Habits of Highly Successful People, Stephen Covey
captures the essence of Strategic Thinking. It all boils down to being
absolutely clear on what business outcome you really want.

Covey illustrates the concept with a visualization exercise. Imagine that,
at the end of you life, you were able to listen in to what was being said
at your funeral. What would you like to hear people say about you, as a
father, a life partner, a colleague etc? Whatever it is you would like to
hear, you are now in a position to start living the kind of life that will
make it happen.

That is a powerful concept and really good personal development advice.
And the principle applies equally to making a success of your business. By
being clear on what you want from your business, you increase your chances
of getting it.

It is generally accepted by the experts that the first thing you should do
after starting a business, is to plan your exit strategy. Few people do it
because of the operational workload. But it is very important. So push all
the operational hassles to one side for a moment. Think ahead into the
future. And do some crystal ball gazing.

Planning your exit strategy means having a clear idea of what you want
your business to be when you move on from it. So think about some
scenarios. Do you want to sell your business after 5 years? Or do you want
to retire from your business in 15 years? Or maybe you would like to hand
your business over to family members, who will run it while you continue
to draw a passive income.

Whatever it is, you need to get clear on what outcome you are looking for.
By planting those desired outcomes firmly in the back of your mind, you
become a lot more likely to recognise and take advantage of opportunities
that support achievement of your goals. Over time, the business will
steadily move closer and closer to what you want it to be.

In this way, getting what you want out of your business becomes a
self-fulfilling prophecy. But it is important that you have a clear and
detailed vision of what you want your business to become. So here is a tip
on how to build that all-important mental picture.

Ask yourself the question "If this business was a stunning success, what
would it look like". If you are tempted to answer "It would make a lot of
money", dig a bit deeper. Look at the business from the perspective of all
the different stakeholders. If the business was a stunning success, what
would it look like to the owner. And what would it look like to the staff.
What would it look like to your most important stakeholder, your customer.

Write your answers down in as much detail as possible. Use a piece of
paper that you stick on the wall where you will see it every day. Because
this is you Business Vision - what you want your business to become. It is
the reason for making all those sacrifices you made to be in business, the
long-term payoff. So remind yourself every day of just where you are

By doing this, you become a Strategic Thinker. Your choices and decisions
are not only expedient from an operational point of view. They also
reflect your long-term strategic objectives. As a result the capability
and capacity of your business increase steadily, turning your Business
Vision into reality.

As a business strategist, Mark works with business owners on achieving
untapped potential. Find out more at Also check out
a revolutionary new business strategy building system at



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=====================Joke of the Day (1)===============

A police officer came upon a terrible wreck where the
driver and passenger had been killed. As he looked
upon the wreckage a little monkey came out of the
brush and hopped around the crashed car. The officer
looked down at the monkey and said 'I wish you could
talk.' The monkey looked up at the officer and nodded
his head up and down. 'You can understand what I'm
saying?' asked the officer.

Again, the monkey nodded his head up and down.

'Well, did you see this?' 'Yes,' motioned the monkey.

'What happened?' The monkey pretended to have a
can in his hand and turned it up by his mouth.

'They were drinking?' asked the officer. The monkey
nods his head 'Yes.'

'What else?' The monkey pinched his fingers together
and held them to his mouth.

'They were smoking marijuana?' The monkey nods his
head 'Yes.'

'What else?' The monkey motioned 'kissing.'

'They were kissing, too?' asked the astounded officer.
The monkey nods his head 'Yes.'

'Now wait, you're saying your owners were drinking,
smoking and kissing before they wrecked?'

The monkey nods his head 'Yes.'

'What were you doing during all this?'

'Driving' motioned the monkey.



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