A Free subscribed Discussion List
                                                 of 22,674  subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                           Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #405 July 7, 2004

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Topics in this issue:

Message from Bogdan Fiedur (Publisher)
Word from New Moderator

Messages for John
Dave Pearce
Nina Nestoroff

Mistakes --- (continuing discussion)

Shirley Turetsky
Rebecca Beasley

Other Continuing Discussions

Richard Ward - True to Form
William Jaroske - Get rich quick programs
Ben Marroquin - E-zines
Larry Strait - E-zines

Guest Article

New Discussions
William Jaroske - Auto surf vs. manual traffic exchanges
Shawn Hansen - Trouble Getting Started

Website Reviews
Marcia Duffy

Joke of the Day


Word from Bogdan Fiedur:

The first issue of Adland Digest was sent in 1998.
Let me see. Actually I have to use fingers of my both hands to find the
total. This is already six years.
I'm curious how many of the original subscribers are still on the list.
Over the years I have seen people come and go. Many of the initial newbies
became experts and are giving advice today to those who are new.

Adland Digest has been always here to give ideas and provide place to
exchange arguments regarding running business on the internet and promotion.
Today we are facing issues regarding spam and its consequences like
filters, spam blockers and in general flood of emails from marketers who
don't know any better.

Email goes through a crisis now and I'm hoping that after a while, the
garbage and dust will settle and the internet audience will be able to get access
to the information they need.

I would like to thank John Olson for his short appearance as an Adland
Digest moderator.  I'm hoping that after John takes some rest, he will be
frequently contributing to the digest.
I believe John you have gained a lot of experience in the internet marketing arena
but you have not taken advantage of it yet.
I'm sure I will see you again.

At the same time I would like to welcome new Adland Digest moderator.
Amalia Sotiriadou is a long Adland Digest subscriber and a very frequent

You can check Amalia's profile at Adlandpro Community.

Amalia lives in Greece and will be able to give us different prospective
on marketing from the other side of the globe.
As some of you might know, the Greek soccer team won the European
Championship. I guess this was just a warm-up before the Olympics.

Congratulations to all Greeks for this extraordinary effort and welcome
Let's be part of this year's Olympics and have Greeks on our team. :)

Adland Digest Publisher

Bogdan Fiedur

Word from New Moderator:

Trying to fit into Bogdan's and John's shoes is almost impossible - I feel
like a dwarf in comparison! I want to wish John Olsen good luck in his new
pursuits - John, you have taught me a

lot and I hope you will still contribute every now and then tothe Digest.
I also want to thank Bogdan for the supreme confidence he has showed
me by allowing me to moderate the Digest - I will do everything in my power
to not disappoint him - and you. I have been reading the Digest for years -
ever since a fellow Marketer I highly respected told me

that it was the only Newsletter worth reading. I always find something
interesting in it, and I love reading the views of the members that go into the
trouble of contributing. I hope this

contribution will continue and grow - we are at a difficult time in
Internet Marketing and we need as many viewpoints and suggestions as possible.

I live on the other side of the world from most of you. My people tend to
see things a bit more philosophically. Greeks, like most Europeans have a rich
culture and history to draw upon and tend to be (usually) a bit more patient. Greeks
in particular, are a fiercely proud people and show it

- as those of you who watched our Euro 2004 recent win may have noticed!

I'm only mentioning these things because they are traits I share, and I
would like you to get to

know me a bit better. Oh, and I do hope to see you all in Athens during
the Olympics in August!!

Amalia Sotiriadou


Messages for John

From: Dave Pearce

Hi Adland, Why would John do a fade on us? Now, he can not be up set or
disappointed with the

Adland list. Try to get him for a few minutes each month and let us hear
'on' his reflections for-the-day. He has a boat load of friends who appreciate him.
Man, oh man, does he have a huge heart. If any thing-chain John to the chair :-)<

Everybody have a nice 4th-if you can use it.

Warm Regards,


Dave Pearce
Lexington, SC
143 Miles to Hilton Head, SC




From: Nina Nestoroff

John, I've only posted here a couple of times over the past 2 years.  But
I wanted to take this opportunity to wish you the best.  God is always
calling us to do something, all too often though, we listen to the call
of other things.  It's much easier to do it "our way" than to do it "His
way".  So, may God bless you richly for following His Word and His

Nina Nestoroff




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Mistakes --- (continuing discussion)

From: Shirley Turetsky
Re: Reply on mistakes

I just wanted to say thank you to those who had the courage to admit to
the mistakes they made. I too have had my share of trials n errors. I have
learned Nothing works over night. But on a up

note: Without paying for placement in the search engines, through my
continuing efforts of getting my site out there, it turns out my site is on the first
page of Yahoo and Google search! To me that is progress! Although it hasn't
brought me riches it gives me hope and reassurance I'm working in the right direction.
Who said you have to spend thousands to make a dollar?
Don't give up! If you have a good service or product it will be recognized
and you will succeed. I guess I better go and up date my about us page.
Thanks for the tip!

Shirley Turetsky
Central Florida's for sale by owner listing place!



From: Rebecca Beasley
Re: Mistakes? Me???

Are you kidding? Me make mistakes? Haha!

Ok I'll admit it. And I promise you I am NOT A BLONDE!

1. When I first started out I thought that if I set up a page on (you
didn't hear this from me)

Geocities or Freewebs or the web TV community pages, and it was
"PUBLISHED" People would just magically start flocking to it and I wouldn't
have to do anything but sit back and start counting the hundreds.
2. Not reading the TOS on websites before signing up was a major mistake.
    I would see the word FREE and that was enough for me.
3. I thought that if I had enough banners where there wasn't any room for
    anyone to get between them they'd have no choice but to click SOMETHING!
4. Too many graphics and flash running in a traffic exchange. They didn't
     load in the twenty seconds before the next page showed up, TOTAL WASTE OF TIME!
5. Falling for every hyped up program just because one or my "friends"
     said it was making them money.
6. Thinking that the more really big safelists I sent an ad to the better.
     That's a big bunch of malarkey! Your odds of getting your ad read actually
      decrease with the size of the list. It's a lot better to send to smaller lists than bigger ones
      if your subject line is good enough.
7. I've made a whole lot more mistakes than this if I count all the times
    I've sent and ad and forgot my email address or subject line or the URL...
    But I guess the worse mistake I made of all was trying to do it all by
    myself and not listening to people who really were successful. I've learned that
   lesson the hard way. Now I'm getting better thanks to people like YOU!

Don't make the same mistakes I did.
Get the help you need.



Continuing Discussion

From: Richard Ward
Re: True to Form

I read with GREAT interest your last issue regarding the gentleman that is
an Affiliate and not what you call MVM (believe that was the term. I am in
the same situation. I dove into a chance to be a affiliate to a online Casino,
I would receive 70% they would receive 30%. It has been a nightmare.
After spending $1200 just to have the site sent to me and choosing a name
for it, I no longer receive any help from them. They avoid all questions.
They claim that they have an independent review of all gambling proceeds
and send you them. I had to get an attorney to have them send fax me this.
They sent me only four names, one of which was mine. The crazy part about
this is all of the so called people who went to my site all went on the same day,
did not use their free chips, and the report also was ended at the same day.
In other words I received a one day report only. What is even crazier is the
report they faxed to me was when I did not even have the site. How does one
explain that? I was told with their contract that there is no spamming and

I agree with that 100% I also hate spamming. After having my site for 4
months and not getting anyone to sign on, they told me they can do a Bulk
Mailing at a cost of $600. Well being desperate and not wanting to lose my
investment of $1200 I sent them the $600. That was 9 months ago. When
the mailing was to go out and I requested a copy of it, no reply was to be
had for almost 6 weeks when I received a one line response "The Server
Went Down" After sending at least 15 more emails all that had gone
unanswered I received another one line saying it will be done soon. I am
wondering how they can be permitted to operate like this. Is there not a law
that covers people that take you hard earned money and receive nothing in
return? I would love to give you their name but I am not sure if I am permitted.
I am a newbee and need so much help. Last but not least, since I have been
with AdLandpro I have received at least 9,000 views of my site. When I check
the affiliate report online with this casino rip-off they show only 5 views.
No What is really wrong with this picture? My site is LaCasinosonline, it is
a nice looking site, but nice looking has earned me $00 as far as their count
I have one last thing to ask, I see that being a Adlandpro, I am entitled
to a e book for myself as well as the use of it to offer customers who view
my site. How do I go about doing this. I do not want to use my AOL address and
I am not sure how to tell them how to get the book. Due I sign up with Adlandpro
and use their free email address or do I use a link to the book from the ad. I
am really confused and getting more confused by the minute. Yes being a
NewBee is Hard, but I am starting to learn a lot from Adlandpro messages
and lessons. ANYONE out there that can help me, please please let me know.
I will never ever dive into the cold water again now that I know still

waters run deep.

Richard Ward-affiliate operator of LACasinosonline.




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Get rich quick programs - Continuing Discussion

From: William Jaroske

Alan Cheng mentions that get rich quick programs don't work and then asks
where is all the money coming from if everyone is earning?  It's being financed by
uncaring and uneducated individuals that have no clue how to market a business

I am less than likely to believe that people advertising that they are
making a slaughtering are really making a financial killing let alone being in an
honest day's work. People go for get rich quick programs because they are
uneducated and ignorant of the truth.
They could be lying on how much they make or the product being sold cured
them of aids and such and such.

I get people pitching me these gimmicky programs through their one page
website which is nothing more then a lead capture advertisement.  They saturate
chat rooms and message boards with a slew of gobbly goop, even classified ad
sites aren't immune. But more people need to wake up and see the agenda behind
these gimmicky programs.

Even the FTC says to be sceptical about "get-rich-quick" advertising
claims. Moreover the claims are completely falsified in a number of ways.

It is most important to ask companies for written substantiation for
claims in their presentations, especially those about success rates. If something
doesn't add up or information seems at all sketchy or doctored up, it will be better
for you to pass on the opportunity.

Be aware that "experts" who endorse a product often are paid by the

Be cautious about "testimonials." They may be paid for. They may not
reflect the experience of most consumers. People that push a number of testimonials
on you during any discussion are usually trying to sell you something.

Be wary of purchasing a program if company representatives give you
evasive answers or aren't willing to answer your questions at all.

Before you buy, decide whether the price reflects a fair market value.
A lot of times even in the health and wellness MLM's are into price
gouging and price gouging is illegal.  Many local gas stations have been heavily
fined for raising their prices in times of disaster. Right now there is a number
of health and wellness MLM's selling exotic fruit juice at an alarming high price.
But tons of people get into the thinking that it's a miracle cure juice.

However, that is not the case. Fruit juice is all it is. Has the same
benefits as any other juice you buy at the grocery store.

Remember that you're legally responsible for the claims you make about the
company, its product and the business opportunities it offers. That applies even
if you're simply repeating claims you read in a company brochure or advertising flyer.

When you sell the qualities of a product or service, you're obligated to
present those claims truthfully and to ensure there's enough solid evidence to back
them up. The Federal Trade Commission advises you to verify the research behind
any claims about a product's performance before repeating those claims to a potential
customer. It doesn't mean that you should rely on testimonials to sell a product.

You're also legally responsible for any claims you make about a
distributor's earnings potential.

Be sure to represent the opportunity honestly and to avoid making
unrealistic promises. If those promises fall through, remember that you could be held liable.
This is why I don't discuss how much I make on such and such. That's none of your business.
Employers and Bosses don't discuss how much they make or have made during
a job interview.

Don't be pressured to purchase immediately. Good opportunities are not
sold through high pressure tactics. They use these tactics on you in order for you to not do
diligence but hand over your hard earned cash. These opportunities often appear in the
classified pages of newspapers, magazines, and online. They also may be marketed
through television infomercials.

Before you buy, ask about the company's qualifying requirements and refund
policy.  If something doesn't appear to be right or don't agree with it.
Better avoid it all together.

William Jaroske
Alarming Facts about poverty



- Ezines -  Continuing Discussion

From: Ben Marroquin

Hi Angi,

"...would like your recommendations for beginning site building and e-zine

Here are some site building tips and suggestions:

1) Make Your Site stand out from the crowd: Many people are out there
promoting many of the same business opportunities, affiliate programs, etc....
Make your site stand out by creating your own HTP's (Highly Targeted
Pages) with a purpose.

A) Make it short, simple, and to the point. Grab your visitors' attention
with a strong headline, 2 or 3 short testimonials, bulleted benefits of your offer,
and a strong closing summary (your

call to action).

B) Create curiosity. Let them know what your site/page can give them but
have them fill out a form in order to learn more about your offer and the name of
the company and/or affiliate program your representing.

This way your building your list, sending them a series of Autoresponder
messages about your product, program, and/or opportunity.

C) Use 1 or 2 small high quality graphics to accentuate your HTP (Highly
Targeted Page). Make sure the photos fit the theme of your page.

D) Offer a freebie in exchange for them filling out your form and giving
you their email address.

Your freebie can be Top 10 Best Free Resources List, A Free Marketing
eCourse Series, Tips and Suggestions that No Serious Home Business Owner
Should Be Without, Free eBooks, Free Software,

etc.... you get the picture.
Just have it relate to the topic of your site/page.

E) Add an "Add to Favorites" or "Bookmark" link or button on the top of
your page. This way people can add your page to their favorites with the click of
a button for easy reference.

If you don't know how to add this type of link to your site go to:

You can also offer them the option of making Your site/page their homepage
with the code from the following site:

I highly recommend reading the 10 part "The Birth of a Professional Web
Site" articles located in

IMU's Article Library at:

As for ezine publishing I recommend reading the article at:

Hope this Helps,

Ben Marroquin



Re: Ezine publishing
From: Larry Strait

I found this site that I've been checking out.
I downloaded a free ebook called "Handbook of E-Zine Publishing" This site
has alot of info.
   Larry Strait


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New Discussions

Auto surf vs. manual traffic exchanges

From: William Jaroske

Hi Everyone,

I have been reviewing this topic for awhile on Auto surf exchanges and
manual traffic exchanges.

The thing with Auto surf exchanges is that it looks and sounds intriguing
but Auto surf has one simple flaw where people can cheat real easily.
What most surfers can do is surf on Auto surf exchanges, and because
it is on Auto surf, you can easily walk away from your computer while it's
surfing sites automatically.

This very reason is why traffic is sold extremely cheap because a lot of
the traffic is worthless hits to your website. So If I were to choose a type
of traffic exchange, it would be manual traffic exchanges hands down.
Any opinions anyone?

William Jaroske
Alarming Facts about poverty


Trouble getting started
Shawn Hansen

 This is my first time posting to any newsletter, but I'm at the point of
desperation. I am currently involved with an online affiliate business,
but find that I am having difficulty getting it off the ground. Some of
the advertising methods I've tried are posting to free classifieds,
paying for click-throughs on keywords, posting flyers at the cleaners,
clubs, stores, etc.
 What I would really like to know is does this internet online marketing
business really work. It seems that the only ones who are making any
money are the advertising companies and the affilate networks, but what
about your average online business owner. There has got to be some better way
and I would really like to know what it is.

Shawn Aka
My website url is



Website Reviews

Re: Comment of Rebecca Beasley's website
By: Marcia Duffy

Just a quick look at your website... I immediately clicked on "about us"
and did not find any personal information on why you started the website.
Just my 2 cents.

Marcia Passos Duffy, publisher & editor of The Heart of New England online
magazine,, celebrating the unique character
of northern New England!




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----------------------------GUEST ARTICLE --------------------------

By Charlie Cook

If sending email to a mailing list is part of your markėting
or business building strategy, you want to make sure your
messages are reaching your audience. Are your readers
getting your emails?

Due to the proliferation of sp@m, ISPs (your web access
and email provider) have added content checkers to try
to reduce the flow of unwanted mail. In principle this is
a good idea. In practice, lots of sp@m is still getting
through and many lėgitimatė emails, possibly including
yours, are being blocked.

You may assume that since your content is lėgitimatė and
because you only send messages to 0pt-in readers, your
prospects and clients are getting all of your emails. But
presently sp@m filters are blocking emails that include
words such as:

- hėre
- n0w
- lėgal
- questi0ns
- lėgitimate
- ordėr
- bu1k
- chėck
- mi11ions
- st0ck
- f0rm
- markėting s0lution
- rėmove
- opp0rtunity
- cl1ck hėre

Even to send this article to the people who've requested
it, I've had to write carefully and creatively to disguise
these words to get them through the sp@m filters.

In an effort to eliminate junk mail, most email providers
have sp@m filters in place, and, smart as these are, they
don't know you are not a sp@mmer if it includes what it
considers to be suspicious words. Some filters automatically
dump suspicious email into a bu1k mail folder, others block
them entirely.

Chances are you don't consider yourself a sp@mmer. You don't
blindly send mi11ions of emails a day to people who don't
want your information. You do respond to client inquiries
and send information to people who request it. Even if you
only send email to people who have double optėd in for your
ezine, you can have your newsletter or message labeled as
sp@m if you're not careful. 10-30% or more of your emails
may be getting filtered by overzealous ISPs.

Usually, use of just one "offensive" word won't get your
email blocked, but repeat it or use it in conjunction with
another "offensive" word and your recipients won't receive
your articles or notes.

I hate junk email as much as the next person. But if the
recipient has requested your ezine or an email response,
they should get it. In there effort to eliminate sp@m, the
ISPs are beginning to infringe on lėgitimatė communication
and commerce.

What You Can Do
Review available lists of words that ISPs consider
"suspicioius". I've posted one list of some innocuous and
common words that if used together or frequently can get
your email blocked at:

Use one of the online content checkers to see which
remaining words could create problems with sp@m filters such
Ezine Chėck

Where possible, replace "offensive" words. If you need to
use a word like "markėting" because it's the best word for
the job, you can get creative with, as I did above, but
some sp@m filters block emails containing odd characters.

No strategy for getting by the ISP filters is foolproof, but
every effort you make to eliminate potentially problematic
words will increase the likelihood that the people who want
to read your emails will get them. Take a minute to check
your email before you send it and you'll increase the number
of people who read it and respond to it.

2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frėe <a
Marketing Plan eBook, '7 Steps to get more clients and
grow your business',</a> full of practical marketing tips.


-----------------JOKE OF THE DAY-------------------

Intelligent Quotes 

Question: If you could live forever, would you and why? Answer: "I would
not live forever, because we should not live forever, because if we were
supposed to live forever, then we would live forever, but we cannot live forever,
which is why I would not live forever," -- Miss Alabama in

the 1994 Miss USA contest.

"Whenever I watch TV and see those poor starving kids all over the world,
I can't help but cry. I mean I'd love to be skinny like that, but not with all those
flies and death and stuff," -- Mariah Carey

"Smoking kills. If you're killed, you've lost a very important part of
your life," -- Brooke

Shields, during an interview to become spokesperson for federal
anti-smoking campaign.

"I've never had major knee surgery on any other part of my body," --
Winston Bennett, University of Kentucky basketball forward.

"Outside of the killings, Washington has one of the lowest crime rates in
the country," -- Mayor

Marion Barry, Washington, DC.

"I'm not going to have some reporters pawing through our papers. We are
the president," -- Hillary Clinton commenting on the release of subpoenaed documents.

"That lowdown scoundrel deserves to be kicked to death by a jackass, and
I'm just the one to do it," -- A congressional candidate in Texas.

"I don't feel we did wrong in taking this great country away from them.
There were great numbers of people who needed new land, and the Indians were
selfishly trying to keep it for themselves."

-- John Wayne

"Half this game is ninety percent mental." -- Philadelphia Phillies
manager, Danny Ozark

"It isn't pollution that's harming the environment. It's the impurities in
our air and water that are doing it." -- Al Gore, Vice President

"I love California. I practically grew up in Phoenix." -- Dan Quayle

"It's no exaggeration to say that the undecided could go one way or
another" -- George Bush, US


"We've got to pause and ask ourselves: How much clean air do we need?" --
Lee Iacocca

"I was provided with additional input that was radically different from
the truth. I assisted in furthering that version," -- Colonel Oliver North, from his
Iran-Contra testimony.

"The word 'genius' isn't applicable in football. A genius is a guy like
Norman Einstein," -- Joe Theisman, NFL football quarterback & sports analyst.

"We don't necessarily discriminate. We simply exclude certain types of
people." -- Colonel Gerald

Wellman, ROTC Instructor.

"If we don't succeed, we run the risk of failure." -- Bill Clinton,

"We are ready for an unforeseen event that may or may not occur." -- Al
Gore, VP

"Traditionally, most of Australia's imports come from overseas." -- Keppel

"Your food stamps will be stopped effective March 1992 because we received
notice that you passed away. May God bless you. You may reapply if there is
a change in your circumstances." --

Department of Social Services, Greenville, South Carolina

"If somebody has a bad heart, they can plug this jack in at night as they
go to bed and it will monitor their heart throughout the night. And the next morning,
when they wake up dead, there'll be a record." -- Mark S. Fowler, FCC Chairman

"If we let the loggers go in and cut down all the trees we wouldn't have a
problem with forest

fires." - George Bush


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