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                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #411 Aug 20, 2004


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Topics in this issue:
Word from the Moderator

Continuing Discussions (11)
1. Re: Suggestions for Les Szancer
Rose Smith, Kindra Martinenko

2. RE: How many......
Charles Green

3. Re: Adding E-Books on my site
Charles Green,  Judith Tramayne-Barth, Mike Merz, Bob Teske

4. Re: Small Business Management Books
Paul Uhl

Diane Couraud, Rose Phyland

6.  RE: 11 FREE Ways How To Explode Your Website Traffic Hit Counter
Robert Lee
New Discussions (2)
Charles W. Blakemore

2. I am making good money
Marc Eden

Site Review Requests   (1)
Carol Ferrara

Site Review Responses (0)

Selling Multiple Products?  Avoid These Top Blunders, by Marcia Yudkin

Joke of the Day

Word from Moderator

It has been an AMAZING week for our little country this week, as a whole nation has been
going through an emotional merry-go-round of exhilaration, despair, joy and sadness all at
the same time. Not pretending that I wasn't influenced in exactly the same way as everyone
else, business must go on and I have been spending as much time as possible trying to re-
vamp my own offers. Business has been slow this summer for me just as it has been for
almost everyone else online and I need to turn this around. As I was researching other
websites in order to get a better idea of where things are headed, I couldn't help but notice
that there is a marked improvement in website aesthetics generally. Websites are becoming
cleaner, more carefully put together and more professional-looking than they have ever
been before. How big a role does the "look" of a website play in its success? Is the "look"
more important than the offer itself? What is your opinion?

Amalia Sotiriadou
Adland Digest
My AdLandPro Community page:





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===========Continuing Discussions (11) =====================

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============

Re: Suggestions for Les Szancer
From: Rose Smith

Hi Les.  I visited your web site and do have some suggestions that might help:

First, I'd suggest rearranging the order in which your ideas/potential benefits are presented. 
Using both IE 6 and Netscape 7.1, you have a great deal of wasted space at the top of your
page.  This pushes some key content below the fold, forcing your visitors to scroll down to
see the most engaging content.  Best use?  Plaster the name of your site across the top in big
letters or something.

There are tons of sites out there that offer to make visitors a lot of money.  You need to hit
your visitor quickly and heavily first with real NUMBERS.    "A lot" is a very vague
concept.  Could be $100 to some and $3000 to others.  Tell them you're going to teach them
how to make "up to X amount of dollars" each month (or your chosen time frame).  Or tell
them you can show them how to generate up to 125% profit on any options trade.
Whatever you tell them, tell them right at the top of your page, in that first viewable piece
of what they see.  Then more folks might scroll down to read more.

Next you want to reinforce that claim with your specific earnings examples--I do suggest
adding more.

You're doing some things right... that "stated value" section mid-way through is great, but I
think it should come AFTER you've told them they'll get the CDs, the book, 12 months of
online support.  Save the "test" as a "plus" for even later, farther down the page.  Move the
"Please note, unlike..." section farther down the page, too.  Use it to reinforce the viability
of your information--such as in a "why should you trust Les?" section.

And one big suggestion:  Be more specific about the benefits to the prospect.  Instead of (or
in addition to) "what kind of life style do you want," think of specific, tangible THINGS
that prospect could gain or own as a result of consistently applying your suggestions.  A
vacation home in South Carolina or the mountains?  A luxury car?  A debt-free lifestyle?
How long from now can they expect to begin reaping those benefits?  One year?  Three? 
Really think about these things and be creative.

Your "limited offer" (should be limited "time" offer) should come as a last push to create a
sense of urgency.  How long will you be offering free shipping and handling?  Is there
anything else you can offer to sweeten the pot?  You could benefit from offering a resale
package or other known Internet freebie along with your offer.

Finally, that stop sign.  Great idea, but you can use it even better:  If the prospect leaves
your page without clicking to order, generate a pop-up that says "stop," remind them of all
the benefits, and make them an even better offer--that's where a resale package or a free e-
book or tool will boost the "juiciness" of your offer.

$198 is a pretty steep price.  Most Internet users want to make money "cheap and fast."  I
have no doubt your package is worth it, but you've got to beef up your sales pitch to make it
an offer they can't refuse.
Once you've got it tweaked, try full-size pop-unders with that eye-grabbing can't refuse offer right at the top.

Wow, look at that...  I'm in a good mood tonight, and I just gave you FREE about $300
worth of information.

All my best as you keep pushing toward greater effectiveness,

Rose Smith
"The Happy Lady"
Columbus, Ohio, USA



===========C o n t i n u i n g D i s c u s s i o n (1.2)=============

Re: Les Szancer
From: Kindra Martinenko

Hello Les!

My name is Kindra and I am the owner of Cascades Internet Solutions.  I read your post
and it looks like you are in need of some traffic consultation!

First of all, I wanted to clarify the ranking system.  Alexa ranks in an
unorthodox manner in that the lower you rank, the better your traffic rating.  For example, is ranked #1 by Alexa.
Websites with a ranking below 5000 are considered "high traffic" websites.
So, if your Alexa ranking is over 1 million, this means your website, at the moment, is not
getting much traffic, if any, traffic.

Second, if you belong to one traffic exchange, how much time do you invest in acquiring
hits?  Moreover, is this an "auto surf" or "manual surf" exchange?  If you want quality
leads, I would steer clear of the automated exchanges as many can simply run these
exchanges on their computer all day to accumulate hits, but they are never watching!  You
will find you will have better success with manual traffic exchanges such as Traffic Swarm.

Third, you will find your traffic significantly increase if you target your website toward
your fellow "Mates" Down Under in Australia because this is where your business is
located.  Consider advertising in major Australian newspapers and even offer a free seminar
on Stock option training.  Handout business cards with your website URL printed on the
back in bold lettering.

Fourth, driving lots of traffic is not as important as getting quality customers.   An
avalanche of traffic might look cool on paper, but at the end of the day it is having a
database of actual customers to call your own.  With that said, don't feel incompetent
because you only get 1 sign-up per day and you have a ranking of 1 million. 1 sign-up per
day x 365 is 365 customers you can follow up on.

One final suggestion:  If you receive 1 sign-up per day, but only 3 home-study customers
per month, then are you making sure you are following up at least 12 times per month on
the other 27 potential home-study students?  It takes an average of 12 follow-ups to make a
person seriously consider purchasing your product or service.  This is where an email
autoresponder comes in useful or even a newsletter. You can find hundreds of
autoresponder services.  One off the top of my head is I would
research this a bit more and see if it is a good match for your business and your wallet! A
twice-per-month newsletter can be a useful "how-to" for your customers and give them a
taste of what you can offer through a complete home study course (for a fee of course!).

Hope this helps and good luck to you!

Kindra Martinenko
Owner, Cascades Internet Solutions




===========C o n t i n u i n g D i s c u s s i o n (2.1)============

RE: How many......
From: Charles Green

Walter Thomas wrote:
> After more than 3 months of promotions, I need to know how many
> "referrals" are required to start making more money?
> When can I expect to see results from my promotions?


After three months of promoting what?

Are we talking ebooks, MLM, electrical goods, noni, cars, holidays?

And, how are you promoting?

Are we talking face-to-face, online classifieds, traffic exchanges, phone calls, autosurfs,

Technically, regardless of anything else, all you need to "start making more money" is ONE
paying referral more than you have now.
That will earn you more money.

If you're talking about promoting a certain brand of noni, you can try our potential earnings
calculator at

You will find that if you had just three "referrals" in your first month, they each had three
"referrals" in your second month (their first), and each of those had three "referrals" in your
third month (3 months of promotions like in your question), you'd be earning around
US$220/mth in your third month.  This would more than triple in your fourth month, then
keep increasing, but that's another story.

In this scenario, the answers to your questions are...
1. While one referral is required to start making more money, an easy three will put you on
the road to success.
2. You'll see results in your first month, you'll break even and begin to profit in the third

I wish you well with whatever you are doing.  Feel free to email me personally with a more
specific question.  Despite my unwavering dedication to our primary business, you might
be surprised to find that I will take time to answer questions from people that may not
directly benefit me.

Bye for now,


Charles & Kerri Green are Tahitian Noni International Independent
Distributors living in beautiful Qld, Australia.  Their prospects often
praise their "ANY questions, ANY time, Just Ask!" policy.
Read more about Charles & Kerri at



===========C o n t i n u i n g D i s c u s s i o n (3.1)============

Re: Adding E-Books on my site
From: Charles Green

Shirley Turetsky wrote:
> I have a few e-books I'd like to give away just for visiting and/or
> signing up for my newsletter. What is the best way to do this? Should
> I have them e-mail me for the ebook? If I was to do this, how do I
> make sure they can download it? How would I place them on my site for
> them to instantly download? If anyone knows how I can do this, I would
> be grateful if you could help me figure this out.


Most scripts include a field for where people go after they subscribe.
For example, after people subscribe to our FreeAutoBot hosted Extra697 series at, they are redirected to one of the pages of our
Success Online Now site.  That site further educates them.

In your case, upon successful subscription, you could redirect people to the download page
for your ebooks...their bonus for subscribing.

Having the ebooks downloadable from your website, rather than having people request it
via email will save you a lot of time.  People can bypass the form if they know the
download page URL (either by viewing your page source, being told by someone else, or
just guessing), or may enter fake details into the form, but if you don't mind, it's no big deal.

Make sure that your ebooks aren't huge.  You might be surprised by how quickly even 1 or
2MB downloads add up.

As for how you put them on your site, your web host should have given you instructions. 
You can also search online for such terms as "uploading files via FTP".  I'd go into detail
here, but this message is already getting long and others may also answer with the same

Good luck,

Charles & Kerri Green are Tahitian Noni International Independent Distributors.  More
than 200 people have earned in excess of US$1,000,000 in TNI's 8 yr history.  We're not
among them (yet).
Read more about Charles & Kerri at



===========C o n t i n u i n g D i s c u s s i o n (3.2)============

Re: Adding E-Books on my site written by Shirley Turetsky:
From: Judith Tramayne-Barth

Adding E-Books on my site written by Shirley Turetsky:
I have a few e-books I'd like to give away just for visiting and/or signing up for my
newsletter. What is the best way to do this?

I have been giving away free ebooks for almost 6 years and now give away over 5,000 free
ebooks a month from my site at
I use an ebook compiler to create .exe files for PCs and zip my HTML ebook files for Mac
Users.  Using an FTP program, you upload the .exe and zip files to the main directory for
your web site.

On your web site page, you will do a hyperlink which will look like this:


Now if you want them to sign up for your newsletter and then receive the ebook as a bonus,
you can do this via email.  After they subscribe, send them an email with the link so they
can automatically download the book.
By doing it this way, you are assured their email address is valid.

Hope this helps.

Judith Tramayne-Barth
"Sharing is the key to all our Success"




===========C o n t i n u i n g D i s c u s s i o n (3.3)============

RE: Adding E-Books on my site
From: Mike Merz

Hi, Shirley ... All.

If it's a free ebook that you're not worried about losing to potential piracy, I recommend:

1) Zipping the file with a thank you 'readme' document (great for presenting backends and

2) Create a 'download' subfolder, and upload the file to it (you may want to create a dummy
index (home) file to disallow those with too much time on their hands from viewing the
contents of the folder when they attempt to access http://www.yourwebsite/download/,  and
add "no index no follow" to your robot.txt page for this folder, "/download/"

3) Offer the download link in your 'thank you' page, and welcome message.

I will gladly further elaborate, if you desire additional explanations/options.


Mike Merz


If it's a branded "affiliate" freebie ... you might want to want to make it accessible. ;)

The IM4Newbies Internet Marketing Forum




===========C o n t i n u i n g D i s c u s s i o n (3.4)============

Re: Adding eBooks To My Site (Shirley)
From: Bob Teske

Hello Shirley,

Bob Teske here. In regards to you giving away free ebooks to people who subscribe to your
newsletter, the best and most effective way that I can recommend is for you to create a
"Thank You for subscribing to my newsletter" page that pops up or is sent via email.  .  On
that page you would have your download link(s) to your books.

Upload your ebooks to your website, or to your server space.  Have your link(s) pointing to
the location where your books are stored. Voila!
You're in business and ready to go!  I hope this helps.


Bob Teske
Robert K. "Bob" Teske
Webmaster/Owner Teske Enterprises & Subsidiaries




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===========C o n t i n u i n g D i s c u s s i o n (4.1)============

Re: Small Business Management Books
From: Paul Uhl

Hi Candis,

I assume you mean by a small business management book you mean for the internet. There
is an outstanding book I have found:

"Success with Online Retailing For Small Businesses"
by Patrick Tan, MBA
Paperback: 232 pages
Publisher: iUniverse, Inc.; (June 24, 2003)

This book serves a practical purpose of helping aspiring online retailers build and manage a
successful business online. You will learn how to set up an online business on a small
budget, how to use various e-business strategies to improve the online shopping experience
and build lasting customer relationships. You will also learn how to integrate online and
offline operations and provide seamless cross-channel marketing, promotion and customer

It is available at or most major book sellers.

Hope that helps.
Paul Uhl
"Where Small Business Gets Big Ideas"




===========C o n t i n u i n g D i s c u s s i o n (5.1)============

From: Diane Couraud

I went to your website.
I think that the main difficulty I see is that the English could be better. I would have a hard
time buying from someone who didn't seem to care about proof reading before putting a
page up on the Internet.

Here are some of the most glaring problems:
"Have you already think about create your own income, your own pension scheme, your
own business"

Re-word this: "Have you already thought about creating your own income..."
or "Are you already thinking..."

Another problem:
"to give a better education and take care...."

should be "to give a better education to your children and take care of them."


Oops! Somehow you missed the 'to'
"Do you want TO have success" or better yet "Do you want to be successful"

There is more, but I think you get the idea.

Coffee and success a perfect match!
At CoffeeFair it really IS all about the people.
Little Dragons Coffee



===========C o n t i n u i n g D i s c u s s i o n (5.2)============

Re: network marketing
From: Rose Phyland

Read Paul Zane Pilzner 'the next trillion dollar business' He predicts that the health and
nutritional supplement market will make trillions of dollars from the "Baby Boomers" who
want to stay young, fit and healthy.
If you are impressed then go for one of these businesses. Remember to make money you
need to invest time, effort and money. I wish you all the best in finding the business most
suitable for you.

Looking for a change of lifestyle +Financial freedom? Our genuine home based business
allows you to start part-time and develop an income earning $2,500-$5,000+ a month. Find
out how



===========C o n t i n u i n g D i s c u s s i o n (6.1)============

RE: 11 FREE Ways How To Explode Your Website Traffic Hit Counter
From: Robert Lee

I've never read a worse article that is more destructive to affiliate marketers in the last 5
years than this one. (Back in 2000 I did read plenty of bad ones, even worse, but none since

Out of the 11 free ways attested to in the article's title, several were not free, the search
engine submission was not properly explained and the leads generation system is a poor
choice for most people.

I have yet to see starting an affiliate program to cost zero dollars.
Although the advantages of having an affiliate program can be tremendous, most software
and affiliate program management programs can cost several hundreds of dollars in a one
time payment or ongoing management fees.

For good ideas to start promoting your website at a very low budget, and even some real
free ideas, look at ( The suggestions there
work with any type of website although they are directed for dating affiliates.

Here are some starters for you:
1. Write an article for your local free newspaper about your online business. These types of
publications are always looking for stories featuring local people being successful. And
being an "online entrepreneur" still attracts attention by the media.
2. Create a content-rich website using your own articles and submit them to websites that
are similar to yours for publication. Everyone loves free content to publish and your own
byline can be a great source of traffic.
Alternatively, look for reprint rights on related articles for your own website to add content
to your own site.
3. Offer things to do on your website that are related to your product, service, or are just
great fun. Games, puzzles, picture captioning, jokes and comic strips to name a few things.
And have a "refer-a-friend" link on those pages so they will work as your own viral
marketing system.
4. Print out your own business cards and leave them on bulletin boards in local stores.

I hope that this information is of some use to all the struggling internet marketers out there
that need low cost help.

Robert Lee
$8.75 domain name registration and inexpensive hosting for beginners and professionals
alike. Hide your domain ownership easily with our private registration. Transfer your
domain and get 1 year free registration. We take cash! Drive in visitors with the new Traffic





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==============New Discussion (1)============== BAD BUSINESS
From: Charles W. Blakemore ripped me off of over six thousand dollars.  They take advantage of
unsuspecting people by hiding costs, delivering poor technical support, providing less than
professional customer service and finally by not having any refund or buy back policies. 
They shut my site down without warning or explanation.  I am doing everything I can to
bring up public awareness about a company that is legally stealing money from people
every day.  Please support my campaign by not doing business with them and telling
everyone you can about this.  I am not alone in this saga.  There are more like me who have
been treated very badly by  Thank you for taking the time to read this.


Charles W. Blakemore

Moderator's comment: I don't believe in using this Digest to bash people's businesses
indiscriminately, and I was not going to publish this at all. On the other hand, I don't
believe in censorship either. I decided that our readers are intelligent individuals and can
judge for themselves whether this post deserves further comment or not.



==============New Discussion (2)==============

I am making good money
From: Marc Eden

Greetings from South Africa.
Having read through the emails and seeing the problems people are encountering.
Because of the Exchange rate from Dollar to Rand it costs us 7 times more to join any
program. Therefore i need to be very precise about where i spend my money.
Over the past 2 months i have studied various ways on the net to advertise and promote.
The first conclusion i came to was that I needed more knowledge about the net. I therefore
joined a few programs to educate myself. Since then i receive a steady stream of paid sign-
ups into my programs.
I have found that it is extremely important to develop a relationship with those I sign-up.
Basically, creating rapport. Because the net works at the speed it does we often feel money
should come in just as quick. Let us not forget that we are competing with millions of other
people trying exactly the same thing.
Why should a person join our programs? These same people are bombarded daily with
something that seems better than what they are promoting.
Depending on what we are looking for on the net will determine the results.

Is it a money game, a get rich quick scheme, or should we not be focusing what will benefit
us in the long run?
Yes we all need money, yet how much do we spend on the get rich schemes only to
discover we end up spending more trying to promote. The result.
The company makes all the money.
Once we join a program we are giving control to the program owners.
Does it not make more sense to join a program where we are in control with what happens
to our money?

Working the net is like any outside business.
You open the business. You will be competing with others. Your objective is now to find
customers to come into your shop or retail outlet. This takes time to build.

How often do we hear that 95% of people fail at networking, yet millions continue joining
one or the other programs.

Patience and focus. Take one program and simply promote that program over and over and
over. It is a numbers game.
At some point someone is going to say yes. Now it is time to help that person do the same.
And yes it takes time. Once that person is making money they will repeat what you have
done. Your business starts growing.

To a successful future.



Site Review Requests   (1)

Site review
From: Carol Ferrara

How do I get a site review?
Ferrarafreelance Online Art Gallery



Site Review Responses (0)




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----------------------------GUEST ARTICLE --------------------------

Selling Multiple Products?  Avoid These Top Blunders by Marcia Yudkin

When your web site sells more than a dozen items, you may face a fierce challenge of
helping shoppers find what they are looking for.  You'll need to classify products into
categories, but these will serve as obstacles and even deal killers if those categories do not
match those in the heads of shoppers. 

I've seen again and again web sites using classifications that aren't known or understood by
a portion of their customers.  For instance, I once wanted to buy T-shirts and went to the
site of a famous catalog company, where I found a category called "shirts." So far, so good. 
But then I had to choose between a category called "woven" or another called "knitted."
There I got stumped.  Are T-shirts woven or knitted?  I was not sure. 

Another time I was searching for a Toyota car part, ready to buy it, but I could not find it on
the Toyota parts web site unless I knew whether it was part of the drive train, an accessory,
the exhaust system or something else.  I hadn't a clue.  In both these cases, the site wrongly
assumed that shoppers understood their jargon, and set that up as a barrier to an online

Let's suppose that you solve the jargon problem and someone finds what they are looking
for.  The next hurdle for shoppers concerns whether or not people can find answers to all
the questions about availability, shipping charges, warranties and return policies that they
could easily ask if shopping by phone or in person.  In the last year, I would say that only
50% of the time when I'm shopping online I've had all of my pre-purchase questions
answered by the web site.  Among the multi-product sites I've toured as a reviewer, I don't
remember a single one that answered enough questions for shoppers.

Before your site launches, you can think up all the questions people might ask by imagining
different kinds of shoppers - people from other countries, corporate buyers, gift givers, etc.
- and what they'd need to know.  Once your site's been up for a while, collect the questions
that come in by email and phone.  Gather the questions and answers in a Frequently Asked
Questions page and make the FAQ accessible from every page of your site. 

Especially do not make people put items into their shopping cart and begin checking out in
order to find out the shipping charges and refund policies!  Another epidemic blunder is not
revealing the address of the company behind the shopping site.  Not only is this necessary
to set at ease the mind of any shopper worried about recourse against no-show orders or
faulty merchandise, it's important for some people to know where items are being shipped

Ditto for your privacy policy.  Are you going to be renting out your list of customer
addresses and bombarding everyone who's bought from you with frequent emails?

Online order forms range from easy to use and complete to baffling and aggravating. 
Submit yours to what I call "the grandmother test" - ask people who've never seen your site
before to place an order and talk through the process out loud.  Button your lips and listen. 
Note where they get stuck and fix your ordering procedures accordingly.

Finally, do you have testimonials attesting to the quality and value of what you sell and the
pleasures of doing business with you?  That's the cherry on the sundae of a well-designed
site from a company shoppers recommend and return to for more purchases!


Marcia Yudkin is the author of Web Site Marketing Makeover and 10
other books.  A four-time Webby Awards judge and internationally famous marketing
consultant, she critiques web sites and performs web site makeovers for clients.  Learn
more about her detailed critique sessions on five different kinds of web sites (including
multi-product sites) at 




-----------------JOKE OF THE DAY-------------------

The top ten signs that your co-worker is a computer hacker

10. You ticked him off once and your next phone bill was $20,000.

9. He's won the Publisher's Clearing House sweepstakes three years running.

8. When asked for his phone number, he gives it in hex.

7. Seems strangely calm whenever the office LAN goes down.

6. Somehow he/she gets HBO on his PC at work.

5. Mumbled, "Oh, puh-leeez" 95 times during the movie "The Net"

4. Massive RRSP contribution made in half-cent increments.

3. Video dating profile lists "public-key encryption" among turn-ons

2. When his computer starts up, you hear, "Good Morning, Mr. President."

1. You hear him murmur, "Let's see you use that Visa card now, jerk."



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