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                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #418 Oct. 8, 2004


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Topics in this issue:
Word from the Moderator

Continuing Discussions (2)
1. Re: MLM - definitions
Sharon Bray-McPherson
2. Re:  Stores OnLine
Susan Dorey

New Discussions (3)
1. Marketing is NOT Manipulating.
Yvonne Finn

2. Book Piracy
Margarita Driver  (Rita)

3. Safelist Links...
James R. Aschoff

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Joke of the Day

Word from Moderator

We've had a few lively discussions in the Digest in the past couple of weeks, but
things seem to be winding down a bit - at least I wasn't snowed under by emails as
usual! LOL (Unless, of course, my trusty isp is filtering them, which would be a sad
state of affairs, indeed). There IS one way you can make absolutely sure that your
message gets through to the Digest: Post it in the AdlandPro Digest Forum!!
The AdlandPro Digest Forum can be found here:
Please DO NOT post ads in the Digest Forum - how about telling us about yourself
instead, or tell us what has been successful or unsuccessful for you or ask for some
help in your problem areas? Such things would lead to much more interesting
discussions and help people get to know you better. Remember: people are MUCH
more likely to buy from people they know and have come to trust than from

If you are not sure what a Forum is about or how it should work, I would recommend
that you visit this very interesting Forum:
Opportunity Assistance At AdlandPro
This is a forum for anyone interested in using forums to further their internet
marketing efforts. If you are a network marketer, affiliate marketer or market on
ebay there are many forums out there. Forum Owner: Keith Stieneke

I found Keith's articles especially informative. Good job Keith!

I make it a point to browse through as many forums as I can each week, searching
for "little gems" that can be used in this Digest. I have an allergy to ads, so if
anything even remotely resembles an ad, I become instantly blind. On the other
hand, I LOVE discussions, thought-provoking questions and true information. Forum
owners, I WILL be watching!!

Amalia Sotiriadou
Adland Digest
My AdLandPro Community page:





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===========Continuing Discussions (2) =====================

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
Re: MLM - definitions
From: Sharon Bray-McPherson

In response to the following statement by Michael Sheridan in the last issue of
Adland Digest,

"The main difference between the two is quite simply this; you do not need to buy
anything to become an affiliate."

I would like to contribute this:

The MLM company that I belong to, The Fuller Brush Company, does not require
their distributors to purchase any products or marketing materials to join their
network marketing program, nor are their distributors required to make any personal
purchases to earn commissions.

Although very few do so, a Fuller Brush distributor can build their entire business
without ever purchasing a Fuller product or sponsoring other distributors.  This can
be accomplished strictly by selling the products to retail customers, which is what
Fuller Brush places emphasis on anyway.

Sharon Bray-McPherson - Owner
FullerLife.Com, A division of SBM Distributors.



===========C o n t i n u i n g D i s c u s s i o n (2.1)=============

Re:  Stores OnLine
From: Susan Dorey

Hi Bob,

Yes that invitation you got for the day is the same seminar I attended.
Here's how the day goes.

You arrive and there is a continental breakfast, lol, nice.  It is held in a huge room
which when I attended was almost full.  You get seated and the first speaker comes
up.  He tells a story of how he bought his first website and almost overnight was a
success, in fact within days he was earning a huge income off his site.

They have a computer and show stats showing how many people hit on certain key
words everyday.  Building excitement.  Then they show how a site that wasn't
getting any traffic, once revamped the Stores Online way was getting great traffic
and (this was a dog breeder) selling more pups than the breeder could produce. 
More excitement.

The final excitement I think was a guy coming up and telling of all the money he was
making with 5 different sites he'd built.  So easy, they say....they have
programmers... however, I spoke to a man who once worked for this company as a
programmer and he said they only enter the information in the most basic way,
anything more you pay for.  And remember you still have to build the content
yourself which I believe is the true work involved.

During the seminar they do show some of the tools that come with SOL websites. 
And these tools are no better than the free tools found on the internet.  They quote
costs of setting up your own site that are very exaggerated.... merchant account set
up going to be in the thousands of dollars. (Justifying their prices)

The offer is pitched just before lunch so you can sign up for these sites
you need at lunch.   And the best part of the was a great lunch!

After lunch they introduce the pay per click advertising as the preferred method of
getting traffic.  I was there for traffic generation in particular and learned nothing. 
The sites they sell are hugely expensive, they want you to buy 5 - 10 of them, why
not since you'll make so much money.

I seriously recommend anyone who's considering going to a Stores onLine
seminar... before you do, check out the link in my signature file.  This site actually
teaches you how to build a content website that works from the ground up.
Susan Dorey
For sites that sell visit



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=================New Discussions (3)===================

==============New Discussion (1)====================
Marketing is NOT Manipulating.
From: Yvonne Finn

Marketing is actually the opposite of manipulating.

When marketing is done with integrity, it is about the consumer and their wants and

Marketing is not about using trickery or high pressure tactics to get people to buy
stuff they don't want.

It is about learning and listening to what the potential buyers says his problem is and
then, you show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of the equation
and become more focused on your customer, his situation and how your
product/service fits with his need(s).

It is no longer a case of overcoming objections to your offer, instead the exchange
becomes collaborative, you feel "useful" not "using".

The marketing experience, then becomes dynamic, enlivening and more effective as
it is now, more about educating and sharing value with your client.

Marketing is how a business grows, but it does not have to kill your integrity or con
your customer.

Marketing is itself, a service, and when thought of such, can help you to be very

Ultimately, the customer IS your business.

Make sure you are offering quality, in your product or service.
However, the first quality you should offer him, is yourself, in the form of your

Don't apologize for or be a snob about marketing, it is the life-blood of all
But it can be done, without sacrificing your integrity.

One of my favorite quotes is by Bob Moawad:
"Quality begins on the inside...then it works it way out"

Yvonne is the owner of:
Please visit her website to see how her offer(s) fits with your own marketing efforts.




=============New Discussion (2)===========================
Book Piracy
From: Margarita Driver  (Rita)


My Name, ISBN, Title and Novel were stolen, hijacked, misappropriated, what-
have-you?  Unless someone can explain this:
In 'Google' I clicked on Rita Driver, Author.
The first page came up with information on my Web Page.
The second page (NEXT) was a slap in the eye.

I only had printed the proof of "THE FIND".  I did not care for the results so rather
than pay an additional US.$70 for to re-reformat my novel, I
cancelled the project cutting my losses.
A pity, because I really liked their previous work on "Is This All There Is?" novel.

To my knowledge the 'proof' copy of "THE FIND" is the only print and I have it! 
"THE FIND" has not been printed elsewhere since I've been busy finishing another
novel and re-editing all three for Ebooks in PDF on my Web Page with my own

However, in that came up on the second page of 'Google', and
following the Hyperlinks, I see "THE FIND" with my name and ISBN from
Booklocker displaying a different Publisher:  LIGHTENING.

New Books:
THE FIND 1 1 of 1
Powell's Books   $26.95

Used Books:
THE FIND 1 5 of 5   23.31         23.38
Elbe-Team GmbH   24.96 US     115.67 117.47

The last two apparently taking desperate measures in order to dissuade the discerning

I asked Booklocker if they could explain how my book 'THE FIND' was in print
when I had cancelled after viewing the proof.
I was informed after a second Email, that Lightning, printer for Ingram had cancelled
the Title.  Ingram still have a book in their Oregon warehouse which I can get out of
the system by buying the book myself.

This does not answer the question:
Why is my novel 'THE FIND' by Rita Driver, ISBN 1-59113-194-4 up for sale
without my permission, and who is reaping the benefit?

Rita Driver, Author

Rita Driver, Author




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===================New Discussion (3) =================
Safelist Links...
From: James R. Aschoff

The following is a list of links to some great free safelist resources.

Check them out, you might find something useful!
Moderator's Note: This was obviously an attempt on the part of James to promote
his own affiliate links to the Safelists, however, I allowed it for 2 reasons:
1. Safelists are free, so there is no obligation and
2. It raises a good point for further discussion: DO SAFELISTS WORK ANY
3. MORE? As an owner of a Safelist and still heavy user of these things out of
habit, I have become more and more disheartened by the results. I'd love to
have your input.



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----------------------------GUEST ARTICLE --------------------------


Whether you're setting up a website or an ISP email account, it's important to know
the functional differences between email aliases and mailboxes. They are not
interchangeable, and using a mailbox simply to forward email could be severely
limiting your email flexibility.

First, it would help to note the difference between a POP (Post Office Protocol)
account and an SMTP (Simple Mail Transfer Protocol) account. Although the ability
to send and receive email comes with most email accounts, receiving email is
normally accomplished through a POP (input) account, while sending email is an
"SMTP" (output) feature.

Mailboxes and email aliases deal with the POP (receiving) aspect of your email. A
POP account is essentially a mailbox. As the term mailbox implies, it's like a real-life
mail box, a place to receive your mail (a major difference being that email travels at
the speed of light while regular mail sometimes never sees the light of day.) Once in
your mailbox, email just sits there until you "retrieve" it. (Some services allow
mailboxes to be forwarded, but then you'd need another mailbox to receive the email

This is where setting up your "email client" (Outlook, Netscape email, Eudora, etc.)
comes in. By setting up the mail-server, ID and password parameters, you tell the
program where to retrieve your email from. Many email clients even give you the
option to "leave email on server after retrieval." This means that you can retrieve
your email (with the "leave email ..." option on) on your laptop, when you're away
from home, for example, then later, when you get home, retrieve the same email
messages on your desktop (where you might want to keep a more permanent record
of your email).

Once you retrieve email with the "leave email..." option off (perhaps on your
desktop, in the above example), the same email messages are no longer available for
retrieval; they have been deleted from the server.

Email aliases are a different animal. Let's say you have a website and
you've set up a mailbox "mybox;" so your email address is now Now you decide that your cousin, who works for you, also
needs an email address. So you set up an email ALIAS (If
the only reason you hired him is to make your aunt in Wisconsin happy, you might
give him an email address like

This email alias,, MUST be forwarded to a mailbox, or
another alias which eventually goes to a mailbox. This is because aliases do not have
a "box" of their own for email to accumulate in; they are simply forwarding tools.

As a result, if were forwarded to, when
you retrieve your email for you will automatically also get the
email for Using this approach, you can have many aliases
forwarded to one mailbox.

Why, then, you might ask, would anyone ever need more than one mailbox? Good
question. (Why didn't I think of that?)

One reason might be, let's say your aunt from Wisconsin comes to work for you and
you want to give her the email address (If the only reason
you're hiring her is because your cousin can't live without her, you might want to
give her the email address If you make her email address
an alias (as opposed to a mailbox), then every time you retrieve your email from, you'll also get her email, which was sent to What's worse, if you give her access to the mailbox so she can
retrieve her own email, she'll also see your email. Technically, there's nothing wrong
with this. But from a family relations standpoint, this may lead to "technical
difficulties" of another kind.

So, you make a mailbox, not an alias. (The menu options for
setting up aliases and mailboxes can vary from one service to another, so I won't get
into that.) Now she can retrieve her email directly from and
you can still retrieve your email from, and neither one of you
would see nor interfere with the other one's email. This would probably be the best
solution; because the last thing you want is to find out that your aunt is not really
your aunt, your cousin is not really your cousin, and that you were adopted, and
you're not even you. This can't be good for business.

Email accounts given to you by an ISP (like Earthlink, Verizon, etc.) are usually
much simpler in construction and less flexible. In a simple setup, you might get one
mailbox with several aliases that automatically get forwarded to the mailbox. If this
is good enough for you, there's no need to mess with your website's email features.
One serious downside to this is if you change ISPs, you'll have to give people your
new email addresses. While if you use domain-based email addresses and then
change your web hosting company, presumably your domain name will go with you
and your old email addresses will remain valid.

The only question remaining now is, if you change your ISP, you change your
hosting company, and you change your business location, do your aunt and cousin
come with you? Even tech support can't answer this question.

Josh Greenberger has been a consultant for over 2 decades and has programmed in
over a half dozen languages, from mainframes to websites. His site:




-----------------JOKE OF THE DAY-------------------

After watching sales falling off for three straight months at Kentucky Fried Chicken,
the Colonel calls up the Pope and asks for a favor.
The Pope says, "What can I do?"
The Colonel says, "I need you to change the daily prayer from, 'Give us this day our
daily bread' to 'Give us this day our daily chicken'. If you do it, I'll donate 10 Million
Dollars to the Vatican."
The Pope replies, "I am sorry. That is the Lord's prayer and I can not change the
words." So the Colonel hangs up.
After another month of dismal sales, the Colonel panics, and calls again. "Listen
your Excellency. I really need your help. I'll donate $50 million dollars if you change
the words of the daily prayer from 'Give us this day our daily bread' to 'Give us this
day our daily chicken.'"
And the Pope responds, "It is very tempting, Colonel Sanders. The church could do a
lot of good with that much money. It would help us to support many charities. But,
again, I must decline. It is the Lord's prayer, and I can't change the words."

So the Colonel gives up again. After two more months of terrible sales, the Colonel
gets desperate. "This is my final offer, your Excellency. If you change the words of
the daily prayer from, 'Give us this day our daily bread' to 'Give us this day our daily
chicken' I will donate $100 million to the Vatican."
The Pope replies, "Let me get back to you."

So the next day, the Pope calls together all of his bishops and he says, "I have some
good news and I have some bad news. The good news is that KFC is going to donate
$100 million to the Vatican."
The bishops rejoice at the news. Then one asks about the bad news. The Pope
replies, "The bad news is that we lost the Wonder Bread account."



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