-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #425 Nov. 26, 2004




 

Topics in this issue:
================
Word from the Moderator

Continuing Discussions (3)
======================
1. Re: Re: John Murphy's Comments
jl scott
 
2. Re: Affiliate Link Hijacking
Douglas Sutter

3. Re: Help to get traffic to website
Amalia Sotiriadou


New Discussions (2)
====================
1. Is 100% Unique Traffic Worth More?
Rosie Taveras

2. What is the purpose of a forum?
Trina L.C. Schiller


Site Review Requests   (2)
===================
1. http://myhomebusiness.012webpages.com/index.html
John Hanevy

2. http://Ucandothis2.tripod.com/
Douglas Sutter


Site Review Responses (0)
===================

GUEST ARTICLE (1)
=================
Orient Your First-time Web Site Visitor , by Marcia Yudkin

Joke of the Day
==============



Word from Moderator
------------------------------

I hope everyone in the United States had a Great Thanksgiving yesterday! The
Pilgrims never made it to Greece, but one of the American delicacies I truly
appreciate is stuffed turkey with all the trimmings :) Since Thanksgiving is not one
of our holidays, this has become our family's traditional X-mas dish. We scour the
market every year to find pumpkin and cranberry sauce. Yum! I can't wait!

But back to business!!
I always thought that people working online must be visionaries; otherwise they'd
still be stuck in a 9 to 5 job. I guess I was wrong, since no one responded to my call
to share their own vision last week. Or perhaps you are just shy ;) Or just too busy
eating turkey! :D That's OK; the important thing is to HAVE a vision and to work
tirelessly towards achieving it.

Let's get back to some of the basics. I have a feeling that in the past few issues we
have wandered a bit from the main goal of the Digest: to share our experiences in the
online marketing field and to help each other overcome problems. We get close to
1000 new members in the Digest every week. Some leave, others come, but there are
always new people to get to know, to help, to share with. The questions "How do I
bring visitors to my website?" or "How do I make money online?" are never stale,
and there are many, many experienced members here willing and able to help.

REMEMBER:
Posting in the AdlandPro Digest Forum is ONE way of beating spam!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/
My Ubifone # 2105695863


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comments http://www.adlandpro.com/adlandpost.htm

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===========Continuing Discussions (3)=====================

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============

Re: Re: John Murphy's Comments
From: jl scott

John,

iCop has owned the i-cop.org domain name for 4 1/2 years, so if if it was ever
bought by Spamhaus, which I doubt, it would have been eons ago in Internet time. 
Gotta watch that Internet gossip!

Now, having said that, let me also say I totally agree with you that Spamhaus, as well
as SPEWS and some others, have WAY too much power for causing legitimate
online business owners grief.  There is NO excuse for any individuals having that
kind of power!

Unlimited power is not only a dangerous thing, it's absolutely unacceptable in a
world-wide society such as the Internet.  Those guys, in my opinion, need to be taken
out immediately, if not sooner.

However, the ISPs have GIVEN them that power by using their blacklists.  I refuse
to call them "blocklists" - let's call them what they are.  Only those who have given
the power can take it away.

Clearly, you have been around long enough to experience some of the real online BS
firsthand.  That is exactly WHY I started iCop!

Just for the record - iCop is not a "gatekeeper."  We dictate to no one!
We do not blacklist anyone, nor do we cause any denial of service.  That would be
completely inappropriate!  Now, I DO speak my mind loud and clear about certain
situations, and, yes, even people, from time to time.  Is that different from what YOU
are doing here?

iCop is an organization whose members CHOOSE to demonstrate the highest ethical
business practices and integrity in their online businesses.  I may set high standards
and run a tight ship, but no one is ever "forced" to do anything.

They have a choice.  They can demonstrate those standards, or they can leave iCop -
whether voluntarily, or involuntarily.  It's just that simple.

I RARELY involve myself in list discussions.  However, I have fought the good
fight for YEARS against the injustice caused to online business owners by the
blacklists and filter creators.  So, when you tarred iCop with the same brush as
Spamhaus, you got my dander up.  Especially after what they just did to this list!

You are also right in that everything on the 'Net should be tested.
However, iCop has stood the test of time.  There IS no greater test!  Not everyone
loves (or even likes) ME, however, you'll rarely find anyone to say the organization
doesn't have a sterling reputation for the highest integrity.

The "test" you are suggesting is both devious and dishonest.  So, how is that any
different than what you suggest WE might be?  You want to contact "adventurous"
publishers to publish results?  Well, contact any of the hundreds of iCop members
who ARE publishers, many of whom have been members for years, and ask THEM
what THEY think.  They've had a long time to decide, and they've written all about it
in their ezines countless times.

Bogdan - I want to thank you for your comments in the November 12th issue of
Adland Digest regarding this situation.  I don't know you personally, but I DO know
you do a TERRIFIC job!  And, anyone who knows me knows I would never say
such a thing publicly if I didn't sincerely mean it.
Compliments from me are hard to come by. <G>  Thank you.

And, Sharon - gotta love ya!  Always the first person to jump into iCop's defence! 
Thank YOU, too!

John - we didn't get that kind of loyalty by being pigs.

Have a great Holiday, everyone!  No matter WHICH holiday you celebrate!

jl

jl scott, ph.d., Director of iCop

----------------------------------------------------------------
International Council of Online Professionals
iCop:  The Seal of Integrity in Online Business
1002 Pine Lake Drive  Pineville, LA 71360
318-445-9931  ***  http://www.i-Cop.org
----------------------------------------------------------------

===========C o n t i n u i n g D i s c u s s i o n (2.1)=============

Re: Affiliate Link Hijacking
From: Douglas Sutter

Hi Eva,

I am a relative newbie to the Web and I don't know anything about java scripts.  But,
I joined Massive Passive Advertising Machine (MPAM) awhile back and they have
an affiliate link tracker/cloaking service free of charge as a platinum member benefit. 
For example:
http://mpamads.com?u=1236052&l=3753  If you would like the link to MPAM let
me know and I will be happy to send it to you.

Douglas

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comments http://www.adlandpro.com/adlandpost.htm
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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============

Re: Help to get traffic to website
From: Amalia Sotiriadou

You asked:

"How do you get people to hit your website and build a client base?"

Since I have no responses from our members on this question (hopefully there will
be some in the next issue), I want to say a couple of very simple words of advice
here myself. The key to success is "advertise, advertise, advertise". Advertise in any
and every way you can think of.  Banners, links, classified ads, traffic exchanges,
free ads, paid ads, paid visitors, lead capture pages. there are dozens of ways you
can get the word out and you should never let an opportunity go by unexploited.
I don't know what you are promoting, but whatever it is, the principle is still the
same. Advertise, grab the customer's attention, follow up with him, honest
transactions and then follow up some more.

Amalia
------------------------------------------------------------------------------------
E-Commerce and Marketing Solutions
http://www.showmypage.com

Guaranteed Visitors
http://www.moneypops.com
-------------------------------------------------------------------------------------

comments http://www.adlandpro.com/adlandpost.htm

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=================New Discussions (2)===================

=================New Discussion (1)=====================

Is 100% Unique Traffic Worth More?
From: Rosie Taveras

I've read a few of the countless marketing ebooks out there and most of them seem to
coincide in one thing... A viewer usually needs to see your site at least 7 times prior
to actually looking at what you offer.

My question is, if this is true then why do most advertising service customers want
and are willing to pay more for 100% unique traffic? I own an advertising service
providing site and am very interested in knowing what your take on this issue is. I
offer 80% unique traffic and am unsure whether I should work on raising or lowering
that percentage.
----------------------------------------------------------------
Rosie Taveras
http://www.cashandhits.com
Unique & Affordable Online Advertising Services
----------------------------------------------------------------

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comments http://www.adlandpro.com/adlandpost.htm

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=================New Discussion (2)=====================
>From the AdlandPro Digest Forum
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176
=================================================

What is the purpose of a forum?
From: Trina L.C. Schiller
Posted: 11-25-2004 09:30 PM

Greetings to all!
I have been a member of Adland Pro for a very long time. However, I have not been
a driving force behind any of the forums here.

The main reason that I do not do much posting, although I have been invited to many
forums here, is because of the loss of focus that has seemed to have taken place.

It has always been my understanding that a forum is a place to participate in
discussions with other like-minded people. What I have noticed recently, is that
members are creating forums as advertisements. The forum topics resemble one-
liners, rather than an actual topic. How do you participate in a forum discussion that
is nothing more than the owner trying to get you to join his/her program?

In most of the forum settings that I do regularly participate in, blatant advertising is
against the rules.

Another thing that I have noticed, that goes hand-in-hand with this advertising thing,
is that several members here, own/moderate handfuls of forums. I wonder how any
one person can moderate so many serious discussion forums, effectively?

I have a great deal of respect for Bogdan and Adland Pro. It is a shame that many of
the forums here have taken on the appearance of amateur hour.

Trina L.C. Schiller
Publisher - The Trii-Zine Ezine
http://www.ezines1.com  
President - Ads-On-Q
http://www.ads-on-q.com/intro   ====================================================

comments http://www.adlandpro.com/adlandpost.htm

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===================Site Review Requests   (2)=================

===================Site Review Request  (1)===================

Site Review Request - http://myhomebusiness.012webpages.com/index.html
From: John Hanevy

Hello,

Please review my website and let me know what you think:

http://myhomebusiness.012webpages.com/index.html

The purpose of the site is to showcase articles written by myself, and selected others,
in an effort to provide information that is useful, informative, or entertaining to home
business entrepreneurs. Back end is my business opportunity and products. Since I
am just starting out in network marketing, most of the information will be geared
towards beginners.

I am having great difficulty getting traffic to the site except through manual surf
programs--which is not useful traffic, since most people using these don't actually
read the site! Any suggestions on how to drive targeted traffic to my site? I'd like to
get at least a hundred targeted visitors per week, is this possible with a free website
and low budget?

Thanks for any and all feedback!

John Hanevy
usjazzfan@netscape.net
----------------------------------------------------------------
SFI makes it EASY to start your own home business!
Free websites, marketing aids, training, and support. AND Free Sign-Up!
Sign Up Today and Let's Get Started!
http://www.ezinfocenter.com/8386234.203/FREE
----------------------------------------------------------------

=========================================
comments http://www.adlandpro.com/adlandpost.htm

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===================Site Review Request  (2)===================

Review of my website - http://Ucandothis2.tripod.com/
From: Douglas Sutter

I hope this is where I am supposed to be.  I clicked on a link to have my web site
reviewed.  Is this the right place?  Anyways, if it is, my web site can be found here: 
http://Ucandothis2.tripod.com/

----------------------------------------------------------------
Douglas Sutter
FREE Gift:  http://searchit.sitesell.com/happy9.html

----------------------------------------------------------------


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================Site Review Responses (0)==================

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comments http://www.adlandpro.com/adlandpost.htm

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====================GUEST ARTICLE =====================

Orient Your First-time Web Site Visitor, by Marcia Yudkin
============================================

Imagine spinning someone around so profoundly and for so long that when you
finally tell them to open their eyes, they ask "Where am I?" not knowing if they are
even on the same continent they started from.  When someone comes to your web
site from a search engine or through a link from another site, it's like that for them. 
They may have little or no context within which to understand your home page - or
another page deep within your site that they've landed on.

By imagining and engineering your site for that profoundly disoriented visitor, you
can add subtle clues and explicit messages to your site that orient the person arriving
at your site from who knows where.  You can do this without "dumbing down" your
presentation in any way, turning confused visitors into converted ones.

For instance, while judging sites for the Webby Awards, I've sometimes found
myself at a home page about a city that appears justifiably proud of itself for all that
it's achieved, yet I haven't a clue what state or province or even what country that
city is located in.  It's easier to appreciate what you're reading if you know that
Kamloops is in British Columbia, Canada and not in Scotland or New Zealand.

Likewise, when people are searching for a service provider and you do what you do
only in a specific geographical area, say so right on your home page.  For instance, if
you provide emergency on-site technical support throughout Southern Vermont, say
so.  You'll have fewer potential clients clicking away in confusion and have fewer
inappropriate phone or email inquiries to deal with.

Sometimes the missing orientation pertains to your profession rather than geography. 
For instance, I was once sent to look at a site on "Japanese candlestick trading"
and found myself completely mystified.  After reading a few paragraphs, I gathered
that this had something to do with investing in the stock market, but even after I'd
read the whole page I didn't know what it had to do with Japan or with candlesticks. 
How much nicer to include a sentence like this not far into the home page:  "Since its
origin in 14th century Japan, this method of stock trading according to candlestick-
shaped patterns of price shifts on a graph has..."

Another time I evaluated a site for a firm that did "information protection" and
"intellectual asset management."  Even after reading the entire site, I wasn't sure
what kinds of information or intellectual assets the firm protected and managed.  I
checked with the head of the firm, and my top two guesses were wrong.  In fact, the
firm helps companies protect trade secrets, confidential company information and
intellectual property from theft or inadvertent exposure.  Again, be specific and clear
so that you let first-time visitors understand whether you offer the expertise or
product line that they're looking for.

These three site components help you provide clues to first-time visitors to your site: 
the page title - the text that appears in the top left corner of the browser; the site's
name and tag line, which normally appear as unifying elements on every page; and
the wording or text that appears on the home page or other page.  Explicitly or
through the accumulation of strong clues, make sure that someone coming to your
site without any advance warning of what you do will feel oriented within their first
20 or 30 seconds.
-------------------------------------------------------------------------------------------
Marcia Yudkin <marcia@yudkin.com> is the author of Web Site Marketing
Makeover and 10 other books.  A four-time Webby Awards judge and internationally
famous marketing consultant, she critiques web sites and performs web site
makeovers for clients.  Learn more about her detailed critique sessions on five
different kinds of web sites at www.yudkin.com/websitequiz.htm. 
---------------------------------------------------------------------------------------------

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comments http://www.adlandpro.com/adlandpost.htm

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================JOKE OF THE DAY==================

A geek's list of thanks
=================

1. Be thankful you haven't been spammed!

2. Be thankful your computer isn't down!

3. Be thankful your favorite forum isn't down!

4. Be thankful you don't have The Good Times virus!

5. Be thankful your server isn't down!

6. Be thankful for a vast selection of Web sites to browse!

7. Be thankful no one knows who you really are!

8. Be thankful someone sent you a cyber sundae, and you didn't gain a pound!

9. Be thankful your 28 year old cyberfriend really isn't 72!

10. Be thankful for a fast Internet connection!

11. Be thankful no one sent you a cyber voo-doo doll!


--------------------------------------------------------------------------------

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