-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #428 Dec 19, 2004




 

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Topics in this issue:
================
Word from the Moderator

Continuing Discussions (5)
======================
1. Re: Banks
Sandra Hicks, Erika Matheson

2. Re: Purpose of Forums
Kindra Martinenko, Bogdan Fiedur

3. Re: The Twelve Commandments of Flaming
Jody Molloy

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====================

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GUEST ARTICLE (1)
=================
How To Create Instantly Compelling Ads Every Time, by Marc Gamble

Joke of the Day
==============



Word from Moderator
------------------------------

Tick-tock… Six days left until Christmas. This may be the last Digest issue you get
from me until Dec. 25th (although I may try to squeeze in another issue if we have a
lot of comments), so in case I don’t get another chance, I want to wish you Happy
Holidays! Take it easy on the eggnog and spend some time enjoying your family and
the simple things in life. Those are the things that count when it is all said and done.

I have been called “a philosopher with a practical mind”. I don’t know which is
worse – my practicality interfering with my philosophizing or visa-versus. Why am I
telling you this? Well… probably because I have been getting some criticism on
both sides lately. Eager go-getters are accusing me of lack of motivation, and people
that like to think things through before acting are accusing me of putting too much
pressure on them. It’s impossible to please everyone and I stopped trying a long time
ago. People move at their own pace and I have learned to respect their right to do just
that. To take this prologue into business (which is what we are all about here
anyway) I would like to put it to you that I disagree with those so-called “gurus” that
preach “grab the opportunity now or you lose”. “Lose” and “Win” are relative terms
anyway. Life is all about trade-offs. Success is measured only by subjective means.
Is the millionaire more successful than the writer and is either of them better off than
the housewife with a wonderful family? In Western society we tend all too often to
measure success in terms of money, forgetting that money is simply paper – or the
means to an end. And the end we seek is happiness.

What are your thoughts?


REMEMBER:
Posting in the AdlandPro Digest Forum is ONE way of beating spam!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/
My Ubifone # 2105695863


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===========Continuing Discussions (3)=====================

===========C o n t i n u i n g D i s c u s s i o n (1.1)=============

Re: What the Banks Don't Want YOU To Know.
From: Sandra Hicks

Hi Mike and Everyone else in the membership.

I would just like to ask a question and see how many answers I receive.
lol

With internet you can buy almost anything. In order to do this you need a Credit
Card. If you do not have one than you need to revert to the option of either
forgetting it or sending a check or money order by snail mail. When are companies
going to wisen up that most people now days use a Debit Card?

You also need to beware out there of receiving bogus US Cashier Checks. I took one
and it turned out to be counterfeit. It was Fed X'd to me and everything so why
would I think other wise. I deposited it into a "BANK"
and a month later was told that it was "GOOD" so I used it to pay for something
from another person. Then 7 days later my account is "FROZEN"
as they check into said "CHECK". It took them three weeks to determine that it was
indeed fake. They closed my account keeping all of my funds and the reason being
"I was a poor risk, because I had been dooped by a
customer". So beware of the many out there are doing this. I now have
an account at a well used online Banking facility and will not release any goods till I
get word that the MONEY is in the account.

I have been looking for a great many years to find a BANK somewhere else that will
give us a fair interest for our dollar.

Mike, would love to exchange ideas with you on said subject. I only use them
[Banks] in order to pay bills online.

Has anyone else suffered a likewise experience from them?

I have been a member here for years and enjoy all the posts and articles.
Hopefully this one will reach the masses as well.

I would like to at this time wish everyone a very Merry Christmas and a very
Prosperous New Year.

Sandra Hicks
----------------------------------------------------------------
Learn to Manage Your Money and How to Invest it the Right Way. Will take longer
but is much safer.
http://tinyurl.com/4qrja
----------------------------------------------------------------

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=====================================================

===========C o n t i n u i n g D i s c u s s i o n (1.2)=============

Re: Are Banks ripping us off?
From: Erika Matheson

Here's a little story from a bank somewhere in suburbia that tells the story a little
differently...

Customer = Joe is a lawnmower man.
Bank Officer = Jane
Discussion = Bank fees and charges.

Joe: I think the fees you charge are outrageous. I'm lending you MY money, you
should be paying me for the privilege.
Jane: Will you come and mow my lawns this weekend.
Joe[suprised]: Sure, it will cost you $20.
Jane: No, I don't want to pay you, I just want you to take away the excess grass.
Surely you would like to do this.
Joe: But I mow lawns for a living, that's how I earn my wage.
Jane: I work for a bank, they pay my wage. Where do they get the money from!!

...................................
So give the banks a break. Of course they are not going to give out as much as they
receive. Just learn how to maximise your own profits and work the system. It's just
like any other business.
----------------------------------------------------------------
Rikie
http://rikies-biz.com
PS If you really want something for free, visit my FREE page at
http://rikies-biz.com/Freebies

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===========C o n t i n u i n g D i s c u s s i o n (2.1)=============

Re: Purpose of Forums
From: Kindra Martinenko

I am only writing a response to Trina and Wade's string with regard to forums
because I wanted to say a big AMEN! I get bombarded with about 3 Forum
"Invites" a day. I originally thought the intention of having a forum would be good
for me, but now I am realizing it is just a place for other marketers to "duke-it-out" to
see who can offer the best marketing products! I feel as though I am in the middle of
a game of "dueling banjos". I wish these people would try to focus on building their
own website and subscriber list rather than using the forum to get a whole bunch of
friends and then send them several forum invites per week.

What irks me the most as that these "marketers" are newbies in "experts"
clothing. They are marketing products and techniques that have consistently failed
time and time again. I cringe, and try to steer them in another direction, and can only
offer to them that they check out my website (is that being hypocritical?)...I don't
know. As a self-proclaimed expert (I have been doing this and making a yearly
profit since 1999...), I feel it is my obligation to help newbies be successful through
leading by example in the form of practicing what I preach, rather than by the
products I market. But as the old saying goes, you can lead a horse to the watering
hole but you can't force him to drink (or something like that!).

I hope that Bogdan keeps up the good work in trying to mitigate the situation a little
bit so that forums are limited and used the way they should, which is to bounce ideas
off of each other and learn and grow as marketers together. Even after 5 years, I feel
like everyday is a learning experience. The only conclusion to learning and trying
new things is death. I still think that AdlandPro is a good place for such learning and
growing to take place.

Sincerely,
----------------------------------------------------------------
Kindra Martinenko
Owner, Cascades Internet Solutions
http://www.cascadesinternetsolutions.com
Ezine: http://www.cascadesinternetsolutions.com/ezine.asp
----------------------------------------------------------------


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=====================================================

===========C o n t i n u i n g D i s c u s s i o n (2.2)=============

Re: Purpose of Forums
From: Bogdan Fiedur

Hi Kindra,


Thank you for your input.

We offer option to forum creator to invite his or her friends.
Isn't this what happens in real life?
You know how to contact your friends until they tell you not to contact them
anymore.
Since some of the members are abusing this option, we have recently added two new
features.

If your friend creates new forums constantly and invites you to participate in them,
and this is getting too much, you can easily remove yourself from friend's list of this
person.
Not only you won't receive any new invitation from this individual, but this person
will be left with the record of number of friends who removed themselves from the
friend's list.
These statistics will be soon available on each member's tab.

If you are being notified about new threads being created within specific forum, you
can remove yourself from this forum and no notifications will be seen to you.

We are currently providing links to perform those actions directly from the email
messages about the notification.

In both cases person initiating thread or forum decides if friend should be invited to
the forum or info about thread sent to the list of subscribers.

We are noticing now that less people are using this options after they have been
removed from friends list of various members.

Also you can remove yourself at any time from specific forum by going here
http://www.adlandpro.com/directad/myForumsMenu.aspx

You can also remove any person from your friends list by going here and clicking
"cross" button next to person's profile.
http://www.adlandpro.com/directad/friends.aspx


Adlandpro community is a work in progress and we are adding new features as we
determine new trends.


Bogdan Fiedur
CEO Adlandpro.com

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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============

Re: The Twelve Commandments of Flaming
From: Jody Molloy

Hi Amalia,
Just got my first ALP Digest after registering as an affiliate. I've been an ALP
member for a while now but it has taken me since I joined, to find time, to make the
most out of ALP. I am so glad I subscribed to this digest. I found the above
mentioned subject to be interesting to say the least. Hard to know whether Joe
Talmadge(author)was posting in a "tongue in cheek" style (it was the "JOKE OF
THE DAY") or if he actually believed some of the things he posted. Anyway, as it is
a subject close to my heart, I would like to contribute my latest "opinion exchange"
(not sure if one could call it a "flame war" per se) which occurred on the
www.carecash.net/forum in the URGENT ALERT section under thread title –
STUDIOTRAFFIC My UserName on this forum is "Budwize". My targets' username
is "Ainso".
This part of the thread discusses the members' hogging of system resources at
StudioTraffic.com START COPY_________________________________

wecanhelp
Noobie


Joined: 25 Jun 2004
Posts: 21
Location: Florida, USA
Posted: Fri Nov 19, 2004 6:21 am Post subject:

--------------------------------------------------------------------------

I surfed 3 accounts between 8 and 9 this morning. It was a little sticky but not bad.

Al
____________________________________
Budwize
Regular

Joined: 23 Aug 2004
Posts: 51
Posted: Fri Nov 19, 2004 10:15 pm Post subject:

--------------------------------------------------------------------------

wecanhelp wrote:
I surfed 3 accounts between 8 and 9 this morning. It was a little sticky but not bad.

Al


Hi Al (wecanhelp),

How did you manage to surf 3 accounts in one hour? This is exactly the sort of abuse
of resources that John talks about. There is no way you managed to complete the
surfing of 3 accounts without doing it consecutively. Try thinking of the rest of us
and do it concurrently. What would happen if ALL ST members thought this type of
behaviour was OK? Now, it DOESN'T surprise me that the server is so slow.

Budwize
_______________________________________
Ainso
Surfsalot

Joined: 22 Jun 2004
Posts: 230
Location: Vancouver BC Canada
Posted: Sat Nov 20, 2004 12:41 am Post subject:

--------------------------------------------------------------------------
------

Budwize wrote:
wecanhelp wrote:
I surfed 3 accounts between 8 and 9 this morning. It was a little sticky but not bad.

Al


Hi Al (wecanhelp),

How did you manage to surf 3 accounts in one hour? This is exactly the sort of abuse
of resources that John talks about. There is no way you managed to complete the
surfing of 3 accounts without doing it consecutively. Try thinking of the rest of us
and do it concurrently. What would happen if ALL ST members thought this type of
behaviour was OK? Now, it DOESN'T surprise me that the server is so slow.

Budwize


Budwize. Are you ready for this....

I sometimes surf 5 accounts at the same time.

Here's a copy of the email I sent to "help desk" and the reply. It can be done.

Start copy(s)...........

Home Network Question - 20th Nov/04

Hello. I just read your Studio Traffic's latest email and one part reads.....

"Hogging system resources
We know that there are a number of members who open multiple surf4spots
windows within an account while surfing. This is not right. When you open another
window, you are setting up more connections and using more system resources
where another member can use it. We will start tracking and will take action towards
members who abuse system resources."

has me a bit concerned. Here's why.

We have 6 computers connected to a home network.
Each computer is connected to a 8 port hub.
The hub connects to a switch Router which only broadcasts One ip address for All
computers. I'm not a teckie, but that's what the guy at the local computer store told
me.

My question is....
We have 7 Studio Traffic accounts at home for family members, and quite of ten will
have more than one account open and surfing at the same time on different
computers.
Is this ok to do?

Most evening's (9pm PST) we could have as many as 5 Studio Traffic accounts
running at the same time.

Could this cause problems at Studio Traffic end? or even worse, jeopardise our
accounts as only one ip address is shown for all.

All accounts are paid accounts and range from $xx level up to $xxxx member level.
Account Usernames.....
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Address on all account's (for verification purposes) xxxx xxxx xxxx xxxx xxxx

Can you please advise.

~~~~~~~~~~~~~~~~~~~~~

I guess I just need confirmation that with this home network setup we have and the
fact that our account levels are going up each month, that we are not putting our
accounts at risk.

Thanks.

Have a great day.

John Ainsworth
Member username: xxxx

~~~~~~~~~~~~~~~~~
Here's the reply.........

Hello John

Please don't worry. John was referring to members who are surfing more than one of
their own accounts at the same time. Not families who have different members
surfing their accounts at the same time as each other.
It is aimed at those who are cheating the system. We are aware of who they are and
are monitoring their accounts.

Please be assured, you have nothing to worry about by using your home network.
Regards
Lorraine
General Manager - Studio Programs

End copy(s)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Guess I'm off the hook Bud


_________________
Ainso
___________________________________________________
Budwize
Regular

Joined: 23 Aug 2004
Posts: 51

Posted: Sat Nov 20, 2004 2:15 am Post subject:

--------------------------------------------------------------------------

Hi Ainso,
That sounds like a pretty fierce setup you have there. I commend you on your use of
the system and realising that you are entitled to do so, should you have the system
with which to accomplish this.
The only problem I find with your methods is that it places UNDUE stress on the
server. Do you find the use of Surf4others unacceptable? Is the extra 3% not worth it
to you, seeing as most of the rest of the world are still running dial-up connections.

My partner and I also have multiple accounts. The difference with us is that we wait
until the end of the month, do the calculations ourselves, and then have the 3% that
we earned from the other accounts transferred back to the account from where we
earned it. In this way, we are still only surfing one account, but we earn a
commission again from the 3% transfer. Admittedly, it does take a bit of time to
arrange all the transfers through admin, but it places a heck of a lot less stress on the
server. It is not that we don't have the connection speed/network setup to do
otherwise; we just prefer to remain mindful of the fact that there are other people
who love surf4spots as much as we do, and that there other ways in which we can
accomplish our goals, with a bit of consideration applied.

Ainso, we don't hold it against you for choosing to play the system the way it stands.
However, by publicising that these are your tactics, it provides avenue for other
surfers with the means to emulate your feats, to place even greater undue stress on
the server.

Just think about it. Earning a second wave of commission is working for us!

Budwize
______________________________________________

Ainso
Surfsalot

Joined: 22 Jun 2004
Posts: 230
Location: Vancouver BC Canada
Posted: Sun Nov 21, 2004 4:38 pm Post subject: :)

--------------------------------------------------------------------------

Budwize wrote:
Hi Ainso,
That sounds like a pretty fierce setup you have there. I commend you on your use of
the system and realising that you are entitled to do so, should you have the system
with which to accomplish this.
The only problem I find with your methods is that it places UNDUE stress on the
server. Do you find the use of Surf4others unacceptable? Is the extra 3% not worth it
to you, seeing as most of the rest of the world are still running dial-up connections.
My partner and I also have multiple accounts. The difference with us is that we wait
until the end of the month, do the calculations ourselves, and then have the 3% that
we earned from the other accounts transferred back to the account from where we
earned it. In this way, we are still only surfing one account, but we earn a
commission again from the 3% transfer. Admittedly, it does take a bit of time to
arrange all the transfers through admin, but it places a heck of a lot less stress on the
server. It is not that we don't have the connection speed/network setup to do
otherwise; we just prefer to remain mindful of the fact that there are other people
who love surf4spots as much as we do, and that there other ways in which we can
accomplish our goals, with a bit of consideration applied.
Ainso, we don't hold it against you for choosing to play the system the way it stands.
However, by publicising that these are your tactics, it provides avenue for other
surfers with the means to emulate your feats, to place even greater undue stress on
the server.

Just think about it. Earning a second wave of commission is working for us!

Budwize


Your post implies I am inconsiderate of other's, and that I am trying to take
advantage of the system.....Quote from your post..."Ainso, we don't hold it against
you for choosing to play the system the way it stands"
What do you mean by "play the system"? I'm Not playing.

Before you go around implying or leaving the WRONG impression with reader's of
this forum about OTHER people business you should CHECK YOUR FACT'S first.

I really don't have to explain my personal situation, but I will, so you don't get the
wrong idea.

1) "Do you find the use of Surf4others unacceptable? Is the extra 3% not worth it to
you, seeing as most of the rest of the world are still running dial-up connections."
I'm using a fast cable connection. Should I go back to dial-up so I don't hog
resources?

Listen up. I'm running a home internet business. I'm here to make money.
Time is money. Long before ST was around I had a home network setup so that each
member of the family can be online with there own computer from one cable
connection, which allows every member of the household to use the internet
whenever they wish, without interrupting others.
Do you not realise that there are many household's that have this type of setup. That
is why I sent an email to ST to make sure that we were Not in violation of there
rules. No other purpose, or sinister plan.

Once the wife, and my kids (ages from teens & up) noticed my monthly income from
ST and the great potential for earning a decent income for themselves, they all
wanted part of the action.
Now when you say..."Do you find the use of Surf4others unacceptable? Is the extra
3% not worth it to you," ... had it not crossed your mind that my family members
don't wish to let dad have 3%. They are all responsible for surfing daily for there
own accounts. I did offer to do it for them, but seeing as they each have there own
computers, they want to keep that 3%. Nothing wrong with that. Whether the rest of
the world is on dial up or not is irrelevant.

Our time zone is PST so at 9pm PST it is a new day for ST (I think it has now
changed to 10pm PST) everyone wants to surf4spots before bedtime, so hence, more
than one account surfing at the same time on different computers. NOT one account
being surfed at the same time on different computers. That is wrong. Again, this is
why I sent an email to make sure we are not jeopardizing our accounts.

Quote from your post..."However, by publicising that these are your tactics, it
provides avenue for other surfers with the means to emulate your feats, to place even
greater undue stress on the server."

As I said before, this is a common home network setup, so it is nothing new or to
worry yourself about, and there are no hidden tactic's involved.
Your making a mountain out of a molehill.

Almost finished..

Quote form your post.... "Ainso, we don't hold it against you"
Guess what Budwise. I don't care if you do or don't.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I am running a home business to make money. ST with it's 7 accounts are only part
of what we have. FYI. We also run 24 other P2S programs each day, plus I have
"Other" projects on the go.

Ok. I've gone on long enough. I wish you success in Australia with ST and any other
projects you get involved with. I'm off to spend some of my hard earned money.
Maybe I'll buy that Villa down in the South Sea's I've always wanted.


_________________
Ainso
_______________________________________________
Budwize
Regular

Joined: 23 Aug 2004
Posts: 51

Posted: Mon Nov 22, 2004 3:46 am Post subject:

--------------------------------------------------------------------------

Ok, Ainso. First of all, nowhere in my post did I IMPLY anything of the sort. If that
was YOUR perception, then I guess I must assume the responsibility of not posting
on a level beyond your comprehension. I quote myself: ?It is not that WE don't have
the connection speed/network setup to do otherwise; WE just prefer to remain
mindful of the fact that there are other people who love surf4spots as much as WE
do, and that there other ways in which WE can accomplish our goals, with a bit of
consideration applied?. Note the number of WE’s in it. I was referring to OUR
situation, NOT yours. Do you have a guilty conscience?

(2) I quote you: ?Before you go around implying or leaving the WRONG impression
with reader's of this forum about OTHER people business you should CHECK
YOUR FACT'S first.? What part of my post suggested to you that I don’t have an
understanding of your methods? I knew exactly what you were trying to explain. As
a result, nowhere in my post did I indicate that you were doing anything to the
contrary. But then, as stated above, I should take the responsibility to post more
within the realms of comprehension of my intended audience. This means YOU,
John; no-one else.

(3) I really don't have to explain my personal situation, but I will, so you don't get the
wrong idea This is true, you don’t have to explain anything to me. So why did you
bother with the protracted explanation of what was patently obvious? You wasted
your own time, not mine. It was, however, highly entertaining. Comedic even.

(4) I quote you again. ‘I'm using a fast cable connection. Should I go back to dial-up
so I don't hog resources?’ You strike me as being fairly astute. Are you trying to
convince the members? of this forum that there is just no OTHER way you can get
around your ‘predicament?’. I think you are better off reducing your chances of
developing Carpal Tunnel Syndrome with an emphatic admission of not WANTING
to find another way. Oh and, save the facetious attitude for your kids. I can give as
good as I get.

(5)I quote you again: ‘Listen up. I'm running a home internet business.
I'm here to make money. Time is money.’
What’s with this ‘Listen up’ nonsense? I am your peer, NOT one of your kids. Keep
that sort of attitude for those who CAN’T argue with you. All you’ve managed to
achieve with this comment is to reveal your true arrogance that most people only
stoop to when they feel personally attacked. I was NOT attacking you, John. I was
merely pointing out the differences between our modus operandi.

(6)’Time is money.’ Did you have salient comments of your own or were you just
going to plagiarise every meaningless cliché you could find in a dusty old textbook?
At least have the decency to put it in inverted commas so that those members of this
forum who are not familiar with such capitalist phrases understand not to take the
term literally, as you undoubtedly do. That ‘train of thought’ is so archaic it’s almost
a punch-line for ‘lunch room’ business aspirants. Does this describe you, John?

If this were phrase were actually true, Bill Gates would’ve told his employees to ‘get
back to work and leave the tough decisions to me’, when it came time to decide the
future of Microsoft. There are now a lot of millionaires that kiss the very ground he
walks on, because he didn’t believe a quick cash injection,( being the proceeds of a
premature float on the stock exchange), was worth ignoring on his employees
opinions for.

In conclusion John, I would just like to point out that, regardless of ST’s rules as
they currently stand, there IS such a thing in business, as ethics and morals. Neither
of which occur to you or else you wouldn’t have felt the need for this: ‘I'm off to
spend some of my hard earned money.
Maybe I'll buy that Villa down in the South Sea's I've always wanted’.
What is this supposed to prove?? If it was an attempt to be-little me with an
ostentatious indication of your PRESUMED wealth, you needn’t have bothered.
Unlike you, I find greater comfort in the simple things life offers; like the occasional
verbal tęte-ŕ-tęte with an illogical, pseudo-intellect trying to pass himself off as a
pseudo-businessman.

You remind me of another infamous Canadian businessman named (Sir) Conrad
Black. Remember him?? He was more interested in his social status than his business
ethics too. Look at what happened to him. By comparison, he is now lucky to afford
a cab fare.

I also wish you luck in your future endeavours, John. I, however, don’t need luck.
Thanks all the same. I already have more than I’ve ever asked the Good Lord for.
Don’t bother replying to this post. I shall no longer dignify your ‘every man for
himself’ attitude by wasting any more of my time trying to explain what business
ethics really are.
___________________________________________

So, as you can see, Amalia, I prefer a slightly more subdued approach (LOL).
Although the results are often alike. I enjoy nothing, more than a good debate. I
think it's a sad travesty of justice if a debate is allowed to degenerate into a "flame
war". It think it makes BOTH sides of an argument look immature. I hope that no-
one takes Joe Talmadges' "joke of the day" with anything more than a "pinch of salt".
Regards,
Jody Molloy
----------------------------------------------------------------
http://www.studiotraffic.com/index.php?refid=26276
http://www.carecash.net/forum
http://www.australianonlinerewards.com is our (my wife and I) WS aimed at
promoting autosurfing to Australians
----------------------------------------------------------------

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====================GUEST ARTICLE =====================

How To Create Instantly Compelling Ads Every Time, by Marc Gamble © 2004
==========================================================
http://www.mymondemand.com

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message
Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think
about it in terms of words coming out of your mouth.
Think of it in terms of words entering your prospects ears.
Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this
response: "Well, I would hope so!" For instance, an insurance agency faxed me the
following reason to choose them over their competitors: "We will be there for you
when you have a claim." Well I would hope so! You're an insurance agency! Isn't
that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair
will be shorter after it's cut, or as the gas station attendant telling you that you'll have
more gas after your tank is filled. Always, always, always ask this important
evaluation question whenever you make any claim.
Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The
question is not who else can do what you do. The question is who else can say what
you say. And, the answer to that is "just about anybody and everybody". We
consulted with an auto repair facility that was, by FAR, the most awesome business
of its kind in their area of influence. They put competitors out of business every year
and monopolized their marketplace in the process. Small problem: Even though no
other business could even come close to performing at their level, their yellow page
ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors’ ads. If you can cross
out your name on your ad and replace it with the name of your competitor or vice
versa, and the ad is still valid, you failed the test! You failed to distinguish yourself
from your competitors. You failed to differentiate your business. You look like
everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this
subject. But, suffice it to say for sake of this newsletter, you need to quantify all of
your claims.
Businesses generally fail to create a compelling case to buy their product or service.
Instead, they merely ask their prospects to buy without justifiable, rational reasons.
Quantify your business in terms of:

1. Specifically, How Are You Different?
2. Specifically, Compared To What?
3. Specifically, Why Can You Do That?
4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As
An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life
or death sentence. Your customers and prospects are the jury. What will you say that
will convince them to buy from you? What kind of specific evidence can you
produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy
from you? Use your evidence to build and present your case.

If you would like a FREE Ad Evaluation of any advertising pieces you may have,
simply email to: support@mymondemand.com or fax to: (650) 649-2221. We will
apply these evaluations, plus a few additional and provide you with a quantitative
assessment of your ad piece(s).

Good luck with your marketing efforts.

Marc Gamble
mgamble@mymondemand.com
Principal Consultant
MYM On-Demand Marketing Training
http://www.mymondemand.com

===========================================================

About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals
how to achieve bigger, bottom line results from their advertising & marketing efforts
without spending more time, effort, or money. Learn marketing strategies and tactics
to separate yourself from your competition and become the obvious choice to do
business with. To learn more about how to improve your own Marketing Efforts and
Achieve Better Results,
visit: http://www.MYMOnDemand.com.
Email: mgamble@mymondemand.com

----------------------------------------------------------------
Learn The Secrets To Separate Yourself From Your Competition And Become The
Obvious Choice In The Minds Of Your Prospects. MYM On-Demand Virtual
Marketing Training. http://www.mymondemand.com
----------------------------------------------------------------


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================JOKE OF THE DAY==================

A Microsoft Christmas
=================

NORTH POLE (API) - MICROSOFT announced an agreement with Santa Claus
Industries to acquire Christmas at a press conference held via satellite from Santa's
summer estate somewhere in the southern hemisphere. In the deal, Microsoft would
gain exclusive rights to Christmas, Reindeer, and other unspecified inventions. In
addition, Microsoft will gain access to millions of households through the Santa
Sleigh.

The announcement also included a notice that beginning Dec 9, 1998, Christmas and
the Reindeer names would be copyrighted by Microsoft. This unprecedented move
was facilitated by the recently acquired MS Court. Microsoft stated its commitment
to "all who have made Christmas great," and vowed to "make licensing of the
Christmas and Reindeer names available to all." It is believed that the guidelines for
licensing these names, due before Halloween, will be very strict.

When asked "Why buy Christmas?" Bill Gates replied "Microsoft has been working
on a more efficient delivery mechanism for all of our products for some time, but
recognized that the Santa Sleigh has some immediate benefits. We'll use it first for
the next release of Windows and Office 98."

In a multimedia extravaganza, the attendees were shown a seemingly endless video
stream of products that make up the deal. It ended with a green and red version of the
Microsoft logo, and a new Christmas 98 trademark, leading into the announcement
of the first product from the deal.

Vixen, the new Director of Holidays and Celebrations said, "The first step is to
assimilate Christmas within the Microsoft Organization. This will take some time, so
don't expect any changes this year." She continued, "our big plans are for next year,
when we release Christmas 99. It will be bigger and better than last year." She
further elaborated that "Windows 95 users who sign up with MS Network will get
sneak previews of Christmas[99] as early as November first."

Christmas 98 is scheduled for release in December of 1998, though one unnamed
source said that it is dangerously close to the end of the year and may slip into the
first half of 1999. An economist at Goldman Sachs explained that a slip would be
catastrophic to next year's economy and the nation's tax revenue, possibly requiring
the IRS to move the deadline for filing income tax returns to three months after
Christmas, whenever that was. "But it could be good in the long term," he explained.
"With Microsoft controlling Christmas, we may see it move to May or June, which
are much slower months for retailers. This may serve to even out the economy over
the year."

When asked if other holidays are being considered, Mr. Gates explained that
"Christmas is the flagship of holidays, so we wanted to start there. Not all holidays
are available for sale, and the remaining will have to show a good long-term
business," suggesting that holidays with a short history may not be in the plans.

Though specific terms of the agreement were withheld, a Santa official confirmed
that the deal was "sizeable, even for a man of Santa's stature."

Some analysts think that Santa has saturated the Holiday market, and is looking for a
means to expand his business to year 'round products and services. Others contend
that the Jolly Red Man is looking to retire in Redmond.

A spokesperson for the most famous Reindeer could not be reached for comment.

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