-                                                    ADLANDS' DIGEST
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                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
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                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #433, Jan 23, 2005


 

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Topics in this issue:
================
Word from the Moderator

Continuing Discussions (2)
======================

1. Re: The Digest Format
Tom Falco

2. The downhill slide of forums
Russ Wilson

New Discussions (2)
====================
1. How do I post ads?
Louis Thomason

2. The Midas Story - From Rags to Riches to uplifting the average person.
Rudolph Burgzorg

Special Posts (1)
==============
1. Google AdWords Policy Change
Chris Carpenter

>From the Forums (1)
=================
What type of advertising is best?
Cynthia Phillips

Site Review Requests (2)
===================
http://get-me.to/webintel

http://www.onestopinternetbusiness.com/CopyWriting.htm

Site Review Responses (0)
===================

GUEST ARTICLE (1)
=================
For Entrepreneurs Only: 7 Powerful Business Tips, by Oliver P Rochester

Joke of the Day
==============



Word from Moderator
------------------------------

Some very interesting discussions in the AdlandPro Digest today, folks!
Enjoy reading them and don’t forget to send us your own posts.
Remember: YOU are the moving force behind the Digest. It will remain alive and well only as long as YOU breathe life into it!

Here is another issue for us to ponder and discuss:

Have you ever used E-Bay or similar auction websites to promote your online business products and what is your experience?

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/
My Ubifone Exec Agent # 2402501


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================ New Discussions (2) =======================

================ New Discussion (1) =======================
How do I post ads?
From: Louis Thomason

Hi every one. This is my first time doing this but I was wondering if there is some
place that will teach me how to put up some ads for the business that I am just
starting.

Thanks
Louis Thomason
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=====================================================


================ New Discussion (2) =======================

The Midas Story - From Rags to Riches to uplifting the average person.
From: Rudolph Burgzorg

Welcome to the Midas Story

This short story is a true reflection of my journey to success. Although I have
succeeded where many have failed, I do not consider my success to be unique or
complete...

To me success is a journey, not a destination!

I trust that this story will be an inspiration in your own life, irrespective of the
direction it takes you. May this help you to get one step closer to the dreams, goals
and visions you have. These dreams are the core of your being and are usually based
on a better life for you and the people around you who form your circle of love. To
be achieved, dreams should encompass happiness, health, wealth and love.

What we learn from others can often make a difference in the speed with which we
create our own reality... in my words and simple English; let me give you some
insight into what I have learnt and experienced in the past couple of years!"

My name is Midas - I am the Author/Owner of this sensational site, Reality Millions.
The person that sent you to this site is my online partner and will receive full credit if
you decide to join us on this incredible success journey!
I am only 38-years old. I started online business late in 2002 with nothing to my
name other than terrible debt. Thanks to a number of almost supernatural events, I
have now become a genuine self-made "dot com" millionaire...

But, as you can see in the photo, I am the average/normal guy that lives life a day at
a time. I follow my passion in the most relaxed way I can find! Note: I do not like
photos - upon members "demand" I added this one... are you all satisfied now? If not
you can "nail" me in the forum :)

I am doing my final internet project before I follow my life-long passion of sailing
the crystal clear waters of the Pacific and Caribbean. Yes, I purchased this yacht
entirely from money I made on the internet.

In a fantastic turn of events I went from minus zero $'s in December 2002 to millions
only 18 months later...

I can offer you a part of my success today!

Back then, I made a promise that if I became successful, I would return the favor and
share some of my good fortune with normal people, that are in a similar position I
was in, during 2002. People who share a passionate desire to make a true financial
success of their lives and do not always know how...

I am fulfilling that promise today!

Reality Millions is a unique opportunity to join and learn as I help ordinary people
make extraordinary success of their lives. Investigate this site with zeal, as it has the
ability to transform you into a financially wealthy entrepreneur - if not an online
millionaire like me!

I challenge you today to read "between the lines" and take special interest in my
offer and the financial figures I present. I know that this site contains an extreme
amount of information, but if you were to stop for a moment, block out the rest of the
world, pour your favorite drink, relax and simply read to understand, you will find a
pure success formula in your hands!

I have chosen a combined motto for this site:


"Success breeds even greater success, and money makes even more money!"

Make sure you read my free short story dubbed the "Midas Story. It is a
transcript of what transpired during my time of total failure to total success! Go to:
http://www.realitymillions.com/MidasStory/TheMidasStory.exe 


----------------------------------------------------------------
A genuine Dot Com Millionaire is now actively involved in wealth creation for
especially for the average person... such as YOU and I. Join FREE!
Go to: http://www.realitymillions.com/index.php?ref=Success 

----------------------------------------------------------------

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===========Continuing Discussions (2)===================

============Continuing Discussion (1.1)==================

Re: The Digest Format
From: Tom Falco

Hi,

I always loved the Digest format. I felt the forum really taught me a lot. I based a lot
of my business decisions on what was discussed in the Digest.

I would literally stop what I was doing if I read something constructive in the Digest
and I would implement it at once on my websites.

The Digest is the only email publication I receive today. It is the only one that stood
the test of time.

Thanks to the Digest, our business is one of the top printing and promotional
businesses on the internet and we are at the top of every major search engine in every
category that pertains to our products.

I learned all these marketing secrets in The Digest.

----------------------------------------------------------------
Tom Falco
http://www.thediscountprinter.com
------------------------------------------------------------------

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=====================================================

============Continuing Discussion (2.1)==================

Re: The downhill slide of forums
From: Russ Wilson

I recently logged into the Adland forums page, and attempted to submit to some of
them. One in particular deleted me outright. While that is the moderator’s option, I
clearly thought forums were for the exchange of ideas yet this particular forum only
had postings from the moderator. It appears that this is only a private location for the
moderator to pitch their own wares.

The other forums seem to have the right idea, and allow postings that stay within the
theme of the particular forum.

All in all I was satisfied with Adland’s forums for exchanging information, and
learned several valuable things while there.

SITE REVIEW REQUEST:

I do have a site I'd like to get some critiques on. I'd really like to know what I can do
to make it better from a sales standpoint, and your responses in the digest will be
truly appreciated. Here's the link:
http://get-me.to/webintel

Thank you for giving me the opportunity to sound off.

Russ Wilson/Webintel
http://get-me.to/webintel 
----------------------------------------------------------------
Russ Wilson/Webintel is a Pro Web Realtor.
WEB REAL ESTATE: is a “patented” “Search Engine Driven Web Advertising
BillBoard” Get yours ~free~ here: http://get-me.to/webintel
----------------------------------------------------------------------------------------

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=====================================================
 

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===================Special Post (1)=========================

Google AdWords Policy Change
Chris Carpenter

On Jan 12, Google released an Affiliate Policy Change to their AdWords product.
This newsletter is dedicated to general strategies that will improve your affiliate
campaigns in light of these changes.

Specific Google Changes

The changes to the Adword Policy are simple and can be described as follows:

1. Google will only display one ad in total for affiliates and parent companies sharing
the same URL.
2. Affiliates will no longer need to designate themselves as affiliates in their
AdWords ads

Purpose of the Adword Policy Changes:

1. To prevent the display of redundant ads for a given keyword phrase
2. To improve the relevancy of Adword ads
3. To protect the value of Adwords ads in the future

Google's Perspective

Shortly after the announcement, Salar Kamanger, director of product management at
Google, was quoted as saying, "The new policy, which will be implemented over the
coming weeks, is intended to create a cleaner interface for users, increase the
diversity of merchants represented in the links, and reduce duplicate ads, all while
recognizing the important benefits affiliate marketers bring to the table"

Kamanger continues, "What's important to keep in mind is that Google looks at two
factors to decide which ad to show, CTR and Max CPC. By improving the quality of
your ad and/or raising your Max CPC, you can increase the chances of your ad
showing for any particular query."

Kamanger also stated that Google won't give preference to merchants over their
affiliates, but will show the link that has the highest ad rank, a rating calculated by
Google using the cost per click bid and the click-through rate of the ad.

Most importantly Kamanger said, "Google will continue to let advertisers use a
destination URL that doesn't match the actual landing page's URL." Thus, there will
not be a problem with a traditional destination URL like www.amazon.com and the
affiliate link that targets the specific product.

Finally, advertisers can still link to sub-pages within a site, where appropriate.
Kamangar uses the following example, "There could be an ad that points to an eBay
search for an item as well as an eBay store that sells that item."

Impacts to Affiliate Marketers

I don't think this will have a major impact on affiliate marketers working without a
website. Keyword selection will become increasingly important, and some markets
may be impossible to crack. Although these changes will remove certain campaigns,
it is likely that it will not account for a significant percentage.

The GoogleCash method is a vital guide to targeting and succeeding in the niche
markets. These niche markets are often the most profitable. Greater research and
testing may be required to maintain your position, but your cost per click should drop
improving your return on investment.

Currently, most of the competitors for a keyword phrase are promoting different
merchants. Even in cases when four or five affiliates promote the same affiliate
program for a given keyword phrase, there are typically two times that many
competitors that promote different merchants. Thus, the good competitors will still
be there, but there will be less poorly targeted campaigns in overly competitive
markets.

In the long run, preventing duplicate affiliate ads for the same merchant for a given
search term will improve the quality of the Google Adword experience. This will
keep customers coming back for relevance without repetition, and this will increase
the potential for future sales!

In my experience with some of my campaigns that have been running for many
months, I have seen other ads for the same product and affiliate program come and
go.
They are displayed for a few days, and since their CTR is under .5%, soon their ads
get disabled, and then they are gone.

A few days later another person's ads will come and go.
This is because there are a lot of people that are quite lazy and don't use all of the
techniques of keyword matching, negative keywords, and split testing. They just do a
copycat campaign for a keyword with a similar ad and an identical merchant, but
that's all.

So for my campaigns I don't think I will see a big difference. In fact over time, there
might be fewer competitors.

Recommendations:

1.Watch your campaigns closely
a.Watch for drops in impressions
b.Watch for drops in sales
c.Watch for sudden increase in impressions without a corresponding
increase in sales

2.Improve keyword selection
a.Remove non-performing keywords
b.Split test various ad copy
c.Use negative keywords to improve CTR
d.Use misspelled keyword phrases
e.Use synonyms

3.Remove the "aff" tag from the ad copy
a.Expect an increase in CTR!!

4.Search for profitable, unoccupied keyword/url combinations

5.Raise your budget if you have claimed a top position and it is still profitable

6.Explore your niches deeply and consider building mini-content sites

Secondary Recommendations:

1. Look for opportunities on other PPC engines 2. Build content pages to promote
multiple products 3. Contact your affiliate managers and/or merchants to negotiate
your payouts

Concluding Remarks

Numerous strategies exist that will circumvent the new policy, but beware as these
loop holes will only exist temporarily. Concentrate, on the long term viability of
your adword campaigns. Strive to be the affiliate that commands the top rank for a
merchant url for a certain keyword phrase thus benefiting from the competitors that
will no longer be receiving impressions.

If you happen to be one of these competitors that lost your place, then look for new
keyword phrases within your niche that are currently unclaimed or increase your bid
to regain the position.

Internet marketing is an evolving industry and changes like this are likely to
continue. If you focus on the spirit of the changes and try to create ads that are
extremely relevant for the keyword you chose, then you shouldn't have problems
finding profitable niches in the future.

Over the coming weeks, I will review the viability of emerging strategies and
products created to improve campaign results. Some strategies will work better than
others, and I will try and discover the pros and cons of each and report them
objectively. Until then, improve your campaigns little by little so as to maximize
your current returns.

Thanks and Happy Googling!

Chris Carpenter
http://www.AffiliateJackpot.com 

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=========================================

===================From the Forums (1)=======================
From: The Digest Forum - http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176


What type of advertising is best?
From: Cynthia Phillips

Posted: 23 Jan 2005 10:44 AM
I admit, I don't advertise a whole lot and I need to start more.

I get a very moderate success from my Yahoo groups depending on what I'm
advertising.
I have just started registering for some forums but they take so much time.

What do you all find works best? Ezines, pay to advertise, safelists, groups? Is there
any particular way I can find people who can make a decision without being called to
sign up? Like a particular keyword or something. I find phone calls very intrusive
and I always seem to be calling at the wrong time.

People like me, who can read, decide they like it, maybe ask an email question or
two and then sign up.

Cindyp

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===================Site Review Requests=================

http://get-me.to/webintel

---------See Russ Wilson’s post above ------------

=======================================================

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=====================================================


Pending answers from last issue:

http://www.onestopinternetbusiness.com/CopyWriting.htm
From: Cathy Wagner

====================================================
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=====================================================

================Site Review Responses (0)==================


=========================================
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=========================================
 

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====================GUEST ARTICLE =====================

For Entrepreneurs Only: 7 Powerful Business Tips, by Oliver P Rochester
-----------------------------------------------------------------------------------------

Let's blow away all the chaff. All of it. Whooo. Gone.
What's left? Here are seven business nuggets for you to ponder. Whether you're
seeing them for the first time or the hundredth time, they're just as powerful. Put a
check mark next to any you've mastered and move on to the next.

1. You know what business you're in. You do, right? Well actually, no; I'm sorry to
tell you that you don't.
The truth is that you're in the business of marketing your business. You know you
have a terrific product and terrific service to go with it. But do you have terrific
marketing? Without good marketing, who cares how terrific your business is? Once
you've got great business and great marketing, you're unstoppable!

2. Speaking of marketing. You must become an expert on marketing your business
to your market. Don't delegate this one, absolutely essential task. I've tried and
failed. Only you have the drive, passion and ambition to do it right. Marketing is
hard, but ignore it at your own peril!

3. Balance in all things. Yes, clever and innovative beats spending buckets of cash.
However, be careful that your leading edge advantage doesn't become your bleeding
edge pain. The money is where the competition isn't. But make sure you don't end up
in left field.

4. Plaster your Unique Selling Proposition (USP) on every wall so you can't miss
seeing it all the time. That's how important it is. It anchors your business and is the
cornerstone of your strategy when the times of
difficulty arrive. Are you unsure of your USP? That
uncertainty will certainly spawn a thousand future problems.

5. Do You Have A Plan? It doesn't have to stay the same.
It'll change. Without a plan, how will you know if you're on track or just wallowing
in the mud? All your business associates will respect you for having a plan and
knowing where you're headed.

6. Forge great alliances. You're working for yourself because you want to be your
own boss, but you're in a very big fishbowl. You're going to need help in that ocean.
Find joint partnerships and alliances. Join several mastermind groups, and find a
mentor.
Actually, you could use two or three!

7. Your business supports you. You're in charge, not it.
If it's the other way around, all you have is a job.
Additionally, it's extremely important for your business to match your personality.
Also, your business environment should be supremely comfortable to you. If it's not,
you'll always be reactive instead of proactive in subtle ways that will ultimately
sabotage it. Your lifeblood is your creativity. Only you can ensure that your
environment supports this.

How many check marks did you get? It's not an easy list.
But you knew your business wasn't going to be all peaches and cream when you got
into it. The lure of freedom and wealth still makes it all worth it.

=======================================================
About This Author:
Oliver P Rochester has had the most stringent boss of his life for the last decade –
himself. Employees come and go but his boss stays the same. This is how he likes it.
You can read more articles about small business at http://www.DSmallBusiness.com
=======================================================


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=====================================================

================JOKE OF THE DAY==================

(A bit dated, but still funny)

Windows Messages
-------------------------

The following are new Windows messages that are under consideration for the
planned Windows 2000:

1. Enter any 11-digit prime number to continue.

2. Press any key to continue or any other key to quit.

3. Press any key except... no, No, NO, NOT THAT ONE!

4. Bad command or file name! Go stand in the corner.

5. This will end your Windows session. Do you want to play another game?

6. Windows message: "Error saving file! Format drive now? (Y/Y)"

7. This is a message from God Gates: "Rebooting the world. Please log off."

8. To "shut down" your system, type "WIN"

9. BREAKFAST.SYS halted... Cereal port not responding.

10. COFFEE.SYS missing... Insert cup in cup holder and press any key.

11. File not found. Should I fake it? (Y/N)

12. Runtime Error 6D at 417A:32CF: Incompetent User.

13. Error reading FAT record: Try the SKINNY one? (Y/N)

14. WinErr 16547: LPT1 not found. Use backup. (PENCIL & PAPER.SYS)

15. User Error: Replace user.

16. Windows VirusScan 1.0 - "Windows found: Remove it? (Y/N)"

17. Your hard drive has been scanned and all stolen software titles have been
deleted. The police are on the way.


--------------------------------------------------------------------------------

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