-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #447 March 25, 2005


 

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Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
The Power of Writing

Responses to Previous Tidbits (4)
========================
Kim Snyder, Canedy, Robert Lee, Rudolph Burgzorg

Continuing Discussions (10)
======================

1. Re: You are right
From: Ervin Hoath

2. Re: Have you thought about?
From: Ervin Hoath

3. Re: Continuing Comments on http://ny.pressmania.com 
Robert Lee, Brian Lawrence, Kristen Voegeli, Larry Sands, Michael Francis,
John Morley, Geoff Dodd, Greg Lomas


New Discussions (4)
====================
1. Is This Really Ethical Marketing Tactics?
From: Judy Hortin

2. A Door of Opportunity. Why do 97% fail?
From: Gary Mutton


Site Review Requests (0)
===================
http://www.ezleadcapture.com/lessons 
From: J.Rowley


Site Review Responses (0)
===================

GUEST ARTICLE (1)
=================
Avoiding "Me Too" Marketing with a Competitive Advantage, by Marcia Yudkin

Joke of the Day
==============


Word from Moderator
------------------------------

Hurray! We sure have a loaded Digest today, so I recommend you get a cup or glass
of your favorite beverage, sit back, relax, take a deep breath and start reading!
I personally consider every word from you, our members, GOLD. I feel I become
just a little bit smarter (or at least better informed) from reading, selecting,
publishing and yes, re-reading your posts. Keep’em coming!

Make sure you visit the new chatroom at:
http://community.adlandpro.com/communitychat.aspx 

You can now keep track of the discussions in the AdlandPro Digest via the following
RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss 

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/ 
My Ubifone Exec Agent # 2402501, http://amasot.ubifone.com

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=============Food For Thought=======================

=============NEW Tidbit==========================

The Power of Writing
================

Write a good ad… Write articles… Write an e-book… Publish an e-zine…
How many times have you heard of these supposedly “perfect ways” to attract
customers?
Now, suppose you are just not Pulitzer Prize material. Are you doomed?
Do you have any ideas on how you can “wing it” if Phys. Ed. was your favorite
course instead of English? How about if your mother language is Chinese?
Let’s hear from you.

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comments http://www.adlandpro.com/adlandpost.htm

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==========Responses to Previous Tidbits=======================

=================1st Course ==============================
Re: Why I just can’t throw my ads out there
From: Kim Snyder

For me I need my ads/emails to go to a niche group of people. I sell cosmetics and
natural skin/body products. I don't think someone selling cars to men for example is
going to be a target market for me.

I am interest in a special group for traffic and its very hard to find ways to advertise
because of it. Most places for free ads etc are targeting mlm or other money making
ideas not a site that isn't going to give you something free, not yet anyway.. LOL
I am a young site I am still trying to find the right places to advertise and with a very
small budget its very hard. I think it might be easier for those who sell information
products that are downloadable but that market is packed!

----------------------------------------------------------------
Kim Snyder
Let your natural beauty shine!
http://www.Overallbeauty.com 
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=================2nd Course ==============================
Re: Targeted Advertising
From: Canedy

Q: Do you target your advertising or do you just "send it out there" and
hope for a bite? How important IS it to go after a targeted market for
you and how do you go about advertising to it SPECIFICALLY?

A: That depends :>)
It depends on what stage of business you are in.

If you're a new business without a tested mailing list you have little choice. You have
to start somewhere.

But there are ways to circumvent this problem too.
Here are three ideas that may help you.

1. Buy leads from a company that can filter leads based on your criteria. If you've
developed your "A Customer Profile" these companies can provide you with a list
that comes very close to matching your target market.

If you buy an unfiltered (not qualified)list you're just creating waste and creating a
lot of unnecessary work for yourself.

2. Go to online forums that serve your "A Customer Profile" and contact those
people.

3. Join a group of people that can partner with you to build a list of your "A
Customer Profile". If you are reading this message you are probably already doing
this. AdlandPro.com is a great place to find people that should be in your "A
Customer Profile".

If you haven't noticed yet I have been stressing the idea of having an "A Customer
Profile". This in itself is a good way of defining your niche market.

If you don't have a well defined niche market you will spend thousands of dollars
(and hours) on wasted effort.

This is not a tip or nice idea it is a FACT! It is CRITICAL!

Know your market. Know your "A Customer Profile". And do everything you can
think of to filter your efforts to reach these people. You will gain higher conversion
rates, lower advertising costs, and greater profits.

If you want customers that have a very high perception of value for your products
and services, then define your Niche.

To Your Success,

----------------------------------------------------------------
Todd Canedy
http://www.thecriticalchain.com 
http://www.toddcanedy.com 

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=================3rd Course ==============================

Re: Targeted or not?
From: Robert Lee

You asked: Do you target your advertising or do you just "send it out
there" and hope for a bite? How important IS it to go after a targeted
market for you and how do you go about advertising to it SPECIFICALLY?

I think that, as I understand the members of this list, most of them will "fire it out
there" to get as many "possibles" as possible. Without spamming, I hope.
Targeting requires forethought. Technique. Experience and an understanding of the
market needs as to the product you are promoting.

Placing free ads on any site that will accept them (or just running the software to do
it automatically), using link trade sites to just 'get out there' with no regard for
organic or natural search results that may penalize such promotional methods.

For myself and the 40+ sites I run targeted is the only method of promotion. Sure, I
get my link placed on different sites in the hope of gaining some attention and maybe
some additional Google PR from highly ranked sites. But who doesn't?
And I have a reasonable budget based on what I want (and do!) earn every month.
It's all the part of any business. You have to spend to promote, promote to earn.

But... and this is a big BUT.
Targeted promotion isn't always based on a $$ cost. I spend much of my time
searching for and publishing other people's articles on my sites with a link trade for
payment. I just have to find the right people that can write what my audiences want
to read.
And I write a lot of articles myself that I allow other people to publish ... it's a great
method of traffic and promotion.
(BTW: If you know of websites that archive articles from writers to be published on
websites for free, let me know!)

So, in a nutshell, it's targeted and a 'shotgun approach' too. But always under my
control based on acceptance of where I place links and articles and who uses them,
as much as anyone can maintain that control in our online world.

It's also about striking when the iron is hot...
http://www.endthelockout.com - all about the NHL fans missing hockey this season.

You have to move at the speed of the Internet ... and for that you're not on dialup
anymore Toto!

Robert Lee

----------------------------------------------------------------
AKA smartguy@stupidnewbiews.com http://www.StupidNewbies.com
Trying to change the way you'll look at online businesses. And a free bi-weekly
newsletter that will change the way you promote your online business.
http://www.stupidnewbies.com/internet-marketing-newsletter.htm 
----------------------------------------------------------------

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===============Yummy Leftovers=========================
Quiz - What's been holding you back?
From: Rudolph Burgzorg

Forum Members,

Nothing is holding me back at the moment. After 7, years of trying to make money
on the Internet I have, finally, found a program that is delivering the goods as
promised. Take a look:

Total Referral Commissions to date: $3,459.81

Account Info
Name: Rudolph Burgzorg
Username: SuccessB
Deposits: $2,079.47
Earned: $350.10
Balance: $2,630.92

I was involved with Reality Millions for the past 5,months. My only investment was
$400.00. The Statement is showing pure profits from re-investments.
Not bad, would you say? Need I say more?

Rudolph
----------------------------------------------------------------
Let us face facts - we are all sceptical when something new and innovative starts,
and I would be no different to you. You may see the sincerity of RM when it's too
late. http://www.realitymillions.com/index.php?ref=SuccessB 
----------------------------------------------------------------

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===========Continuing Discussions (10)===================

============Continuing Discussion (1.1)==================

Re: You are right
From: Ervin Hoath

Hello Amalia

You are absolutely right about this past weekend. I was there for the whole thing and
words can’t describe what I got out of it. I hope there are more of these types of
seminars in the future. I am sure there will be.

To success

Ervin Hoath
----------------------------------------------------------------
Save on long distance. Hold meetings and training.
you can Talk, type chat, white board, and do power point presentations.
http://www.hotconference.com/members/ervin/

======================================================
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============Continuing Discussion (2.1)==================

Re: Have you thought about?
From: Ervin Hoath

Hello William

I enjoyed your post. Are you a professional painter and if so have you thought about
putting out a tips news letter about painting.

To success
Ervin Hoath
----------------------------------------------------------------
Save on long distance. Hold meetings and training.
You can talk, text chat, white board, and do power point presentations.
http://www.hotconference.com/members/ervin/

----------------------------------------------------------------
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============Continuing Discussion (3.1)==================

Re: Pressmania Review
From: Robert Lee

I waited for the first impressions to be registered and published in the digest before I
spoke my words.
One review that stood out was "Well your new 'local' approach seems interesting, but
I am uncertain how we would promote it on www.XXXX...."
If you don't know how to promote ANY LOCAL offer on your website then you
need to recalibrate your thinking.
Your local market is your home world. It’s a place where your ideas are tried, your
sales techniques tested. A place where your family and friends offer their opinions
(good and bad, informed and not) about your website, your business and the products
you offer.
Your local market, if you have a good enough standing in your home town, should
be receptive to an "also suggested" page of offers.
More ideas needed? Sorry Bogdan, they're for subscribers of MY newsletter. LOL
Where I live they only charge $30.00 a month for a newspaper classified daily listing
of Internet Businesses. Local businesses to be sure... but ... I'm local. And I draw
great traffic from that those listings.

More thoughts:

Why the typos?
Indeed... what gives? Every first impression should be perfect. What gives? Bogdan
you know better.

404 errors? .... Young site can happen, be sure to email the webmaster after you go
back and click refresh a few times. I always do when I'm reviewing websites.

"Too much whitespace”.... Well, we all want to be Craiglist don't we? LOL
I'm sure the white will fill in, but let's keep the target targeted, right? This isn't a
'grab-for-all' affiliate site, it's got a plan, a point and a distribution model. In and out,
get the visitor what they want in a certain amount of clicks, direct traffic. Lose that
and you lose everything else. Did you not tread the whole plan of the PressMania
program?

It's not the white that sells; it's what's inside the white, right?

"I think that you have come up with a good idea and I would be willing to participate
in it when you get it finalized.”.... You'll be too late at that point.

Bogdan.... As it goes, you have a good model to grow from. I'm sure you have some
very well placed affiliates to begin the penetration into New York for your trial
phase, otherwise why start in a state that has a greater population than all of Canada,
eh? LOL

The small towns should be your first steps... smaller mistakes make smaller ripples.
And better affiliates make better partners.

Happy selling!

Robert Lee
Internet Marketer Helper

----------------------------------------------------------------
AKA smartguy@stupidnewbiews.com http://www.StupidNewbies.com 
Trying to change the way you'll look at online businesses. And a free bi-weekly
newsletter that will change the way you promote your online business.
http://www.stupidnewbies.com/internet-marketing-newsletter.htm 
----------------------------------------------------------------

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============Continuing Discussion (3.2)==================

Re: PressMania Beta
From: Brian Lawrence

Hello Bogdan,

One question I have right off is will the posts that we make, only be regional/local or
will we have the option of posting nationwide/certain countries/worldwide?
>From what I see here it is local, unless you multiple post to each one.

Will posts about the same opportunity/program be allowed or will it be whoever
posts first about it?

It does seem to be a little blah with it all being blue, possibly make the section
headings a different color or the links in the sections.

Navigation does seem to be very easy and simple.

Best Regards

Brian Lawrence

----------------------------------------------------------------
Affiliate Showcase Directory
http://tinyurl.com/69emh 
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============Continuing Discussion (3.3)==================

Re: Looked at PressMania and looks good...
From: Kristen Voegeli

I like the idea of having the same categories set up for each region,
it allows the user to go directly to the area they are looking for
without having to open up various windows on their browser. Precise, tidy,
straightforward: looks good.
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============Continuing Discussion (3.4)==================

Re: No Activation Link..?
From: Larry Sands

AdlandPro has been one of the best advertising locations on the WWW since its
creation!! Traffic has definitely increased on my web pages... :-) However, I recently
accessed your new NY area ads location and opted to run two separate ads there, but
there wasn't an area for business or home business opps. So I chose two other
locations to place them in.
Besides the many typos in several areas, there were also no email/emails ever sent to
by iwon box to activate my ad..? I then went back to locate my ads...No success..?
"What Happened"!! Also, everyone should be able to see the ad/ads before they are
actually placed. Anyway, good luck to your expansion. You WILL make it work!!


----------------------------------------------------------------
Respectfully;
L.D. Sands
sandsoftime5@iwon.com 
http://www.lsands1.moretimenow.net 
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============Continuing Discussion (3.5)==================
Re: Remarks
From: Michael Francis

I like the concept. It looks like the beginning of a national directory, where you can
advertise locally or nationally.
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============Continuing Discussion (3.6)==================

Re: Feedback re- proposed N.Y. ad campaign
From: John Morley

Thanks for the information regarding the New York advertising.
I viewed the site and placed an ad.

It is very user friendly and will give me access to a market that needs my program.

Because my program is just starting, I don’t yet have the prescribed level of network
contacts.

However, I feel that is just a matter of time.

Best wishes,

John Morley
----------------------------------------------------------------
"Better health for everybody"
recruitng@pgn.co.za 
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============Continuing Discussion (3.7)==================

Re: Feedback on NY PressMania
From: Geoff Dodd

Hi Bogdan,

First impressions are paramount.
http://ny.pressmania.com gave me a mental image of a dull gray battleship steaming
up the Hudson River towards the Statue of Liberty..

No excitement radiating..

I feel the site needs a clever, colorful logo projecting action and energy - something
about to happen.

The IDEA though is 'right on time' with the big S.E. gathering their scripting forces
for LOCAL SEARCH… local is the new frontier!

Go for it now but please get a logo competition and color-scheme revolution
crackling like fireworks -popping with iridescence, first. Make it shimmer and shiver
with excitement.

Tingle a few spines. Color.
----------------------------------------------------------------
Geoff Dodd
Perth, Australia
http://www.home-business-residual-income.com/ 
Explode Your Automatic Builder with product samples!
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============Continuing Discussion (3.8)==================

Re: FEEDBACK ON SITE
From: Greg Lomas

I noticed this site is designed for Americans only so on the whole it is a good site but
America only I guess. I did think it needed some things to make the page stand out a
little more. Even a border for presentation.


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============Continuing Discussion (3.8)==================

Re: New Auction Site
From: Ronald Wolner

Look's very good to me. At the moment I can't think of anything to change. When
will it open in the Denver area?

Ron
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================ New Discussions (2) =======================

================ New Discussion (1) =======================

Is This Really Ethical Marketing Tactics?
From: Judy Hortin

I revived a failed attempt at web marketing and felt full of enthusiasm. Maybe the
tired old phoenix had the energy to rise again.

I did a lot of research and decided to use PageSwirl as my rotator and downline
builder. It seemed to be the Rolls Royce of traffic generation systems, so I put my
affiliate link on a web site that I had struggled to build and discovered that, if I
clicked on the affiliate link they gave me, PageSwirl closed my browser. If I clicked
the back button, it defaulted to Page Swirl. I felt angry. Was that anger justified? I
wasn't sure so I decided to see if other rotators did the same. The practice seemed "a
bit off" to me. What do other people think?

I was thrilled to discover that TrafficG's Free Rotator (http://www.freerotator.com,)
offered free members unlimited a link where they could rotate unlimited URLs from
an unlimited amount of rotators. Nobody earns by recommending the program and it
does not close your browser, if anybody clicks on it. It only costs $9.99 for a year, if
you want to add other features including autoresponders and unlimited trackers.
PageSwirl charge the same per month. I am utterly delighted and I would like to
express my thanks to the webmaster at TrafficG for providing such value for money.

My personal site is aimed at promoting products and services that can be promoted
off line as well as on line, which is why I chose Adlandpro. You provide a service
that people can introduce to local businesses.
When I discovered The Software Partnership,
(http://homepage.ntlworld.com/judy.hortin/fsf.html), I downloaded over 70 pieces of
software to use and sell, I was convulsed with schoolgirl giggles. My thoughts were
reminiscent of a cartoon, where Fanny Hillman was launching her latest book,
"Memoirs of a Jewish Madam." The caption was "THIS IS BUSINESS. YOU
HAVE GOT IT. YOU SELL IT. YOU HAVE STILL GOT IT." I ask your readers,
why really good tools and products that people you can sell on or off line don't get
better press. The software that I have downloaded could be demonstrated from a
table in the shopping centre, to local tradesmen or to experienced online marketers. I
was so thrilled with it, that I have offered guarantee on my web
site. "If you can not find anything to suit you in this bundle of software, I will eat my
hat!"

----------------------------------------------------------------
Judy Hortin

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================ New Discussion (2) =======================

A Door of Opportunity. Why do 97% fail?
From: Gary Mutton

Do you ever ask yourself, why it is that around 97% of Internet based business's fail?
I suspect that there are several factors at play here, but many that are new to the
Internet or new to Internet marketing mainly fail for three reasons.

1. They do not have any marketing knowledge or experience.
2. They are not giving the right opportunity.
3. They are not giving any real help, support or training.

All of these factors are crucial if you are going to succeed with any Internet based or
home business, without knowledge, experience, opportunity, help, support and
training, you are left wondering aimlessly around the Internet jumping from one
program to the next, always thinking that this will be the one, spending more and
more money on this program, that program. Hyped up software that will be your
automatic money spinner.

There is no shortcut, no software is going to turn your fortune if by magic. There's no
"Magic Wand" It take's hard work on your part, but if given the right opportunity.
The support and training that you need to market successfully, then the knowledge
and experience will surely follow.

Read the short story below, I hope it will inspire you a little.

A Door of Opportunity.

A young destitute man, down on his luck, hungry and despairing. Wondering in the
City's Main train station asked a stranger if he would give him some change. The
stranger asked him why he needed some change from him; the destitute man said he
needed some change to get into the wash room so he could clean up and use the
W.C. The stranger pulled his wallet from his coat pocket and looked inside, he found
that he did have some change and gave a few coins to the young man.

The young man made his way over to the wash room. Just as he was approaching the
wash room, another man came out, he see the young man approaching so left the
door open, the young man thanked him, put his change back in his pocket and went
into the washroom.

After the young man had finished in the wash room and was cleaned up he stood a
thought to himself, "What shall I do with the change I still have in my pocket?" The
young man wondered out of the train station and into a fruit machine arcade. He put
a coin in a fruit machine, to his astonishment he won, he won enough money to buy
himself a meal, but he put another coin in the machine, he could not believe what
happened. He won the jackpot from that machine. This is my lucky day, he thought.

Now this was only a run of the mill off street arcade, so it was not a fortune he had
from winning that jackpot, but it was a lot of money to a man that had nothing at all.
any how, the young man see that he now had a opportunity to change his
circumstances, he went to a cheap clothes store and bought himself some new
clothes. Then he decided to go see if he could find himself a job. After he had been
looking at store front ad boards for a while, he noticed a sign in a bar window saying
“Live-in barman wanted, no experience needed".

The young man went into the bar and asked to speak to the Manger about the Job,
The Manager asked the young man if he could get a reference from his present or
previous employer, the young man said he could not and explained his situation and
the events that had led up to him being there and asking for the Job. The Manager
was impressed by the young mans efforts to change his present life situation and
decided he would give the Job to him, at least for a trial period.

Well the young man worked and lived in that bar for several years, the Manager
trained him well in all aspects of bar work and now was training him to manage the
bar so he could be a head barman and take over the running of the bar when the
Manager needed to be away or wanted some time off.

The young man learnt well, he now has a bar of his, be it as a manager, but his
ambition now is to own a bar of his own.

Ok, ok, I hear you. Yes I know, that's stretching it a little, however the moral is there.
All the elements I mention that you will need to be successful are in the story. The
opportunity, the help training, and the knowledge and experience came to the young
man in time, and now he is successful.

Which character do you think was most instrumental to the young man’s success?
They were all important factors, but to me it is the man leaving the wash room and
left the door open (!) that was the opportunity, that character, gave the young man an
opportunity by leaving the door open.

I will leave the door open for you too. If you wish to succeed and get help and
training, I will help you. How can I do that, you say, all on my own? No, I am with a
co-op, all the members help each other and we have formal training too. So there it
is, the door is "OPEN" the rest is up to you, I will help any one that joins with me or
the co-op. To you success.

Author. Gary Mutton. MFE. (Mutton Family Enterprise)
http://www.dare2dream39.com/

This article can be freely distributed, providing the author’s box is kept intact
© All rights reserved 2005
----------------------------------------------------------------
Gary Mutton. MFE. (Mutton Family Enterprise)
Free and paid Multi Income Business Opportunities. Maximize your profits. Real
Time Online Training. http://www.dare2dream39.com/ 
----------------------------------------------------------------

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===================Site Review Requests (0)=================
Re: No REVIEW
From: J.Rowley

Why did not my URL WEB PAGE get a Review. ?????

http://www.ezleadcapture.com/lessons

JOE
----------------------------------------------------------------

MODERATOR: Because we never received your first post. Folks, please keep in
mind that with spam filters and the usual server breakdowns, we don’t always
receive your posts. This is the reason we added the Digest Forum at:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176
Your posts there cannot be blocked and it’s a great way to participate!

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================Site Review Responses (0)==================


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====================GUEST ARTICLE =====================

Avoiding "Me Too" Marketing with a Competitive Advantage, by Marcia Yudkin
==========================================================

When I was probing a client on what made his business special, he replied,
"Actually, I'm just like everyone else. What's wrong with that? I'll just be another
burger place."

But with a "me too" presentation and no distinctiveness, your firm becomes harder to
remember, harder to recommend and difficult to market in a focused way. Why
create such challenges deliberately?

Instead, select something appealing for customers around which to create your
identity. Possibilities are endless.

Your key differentiator might be:

* Personality (humorous, friendly, frank, drill-sergeant disciplinarian, motherly, non-
judgmental). Don't assume that what appeals to you most also appeals most to your
target market. For instance, while you might enjoy associating with individuals who
have a joke for every occasion, many clients might not like this quality in a surgeon,
an accountant or a fitness trainer. On the other hand, since personality transplants
haven't been perfected yet, the image for your firm should more or less match the
people working in it. Even so, everyone has more than one side or tendency, and the
idea here is to choose a quality that sets you apart from competitors and has
attracting power for your target market.

* Values (respect for tradition, pet-friendly, honesty above all).
A friend owns a bed-and-breakfast inn that serves only organic food. This appeals
to people who hold certain beliefs about what is good to eat and who prefer not to
compromise those beliefs while traveling. Likewise, you might be selling office
supplies but set yourself apart from the pack by letting it be known that you donate
excess or discontinued inventory to a local homeless shelter.

* Specialization (burgers for meat lovers or for dieters).
Folks who like juicy, tasty hamburgers will go out of their way for yours if you
explain how yours differ from those at fast-food joints. If you're a financial advisor,
working primarily with women, or with women business owners, or with widows
increases the interest of members of those groups in doing business with you.

* Price (lowest, highest, depending on results).
Price-consciousness doesn't always favor bargains. Some people shopping for gifts
or service providers prefer top-drawer pricing because it implies quality, prestige or
thoughtfulness.

* Relationship (constant contact, distant but on-call).
You can stand apart from competitors by being the one who proactively checks in
with clients and returns all phone calls within an hour. Or you can set yourself up as
the expert who will never schmooze or go out to lunch with clients, but work hard to
save their neck when trouble comes calling.

* Experience (first in Philadelphia, new and fresh, in business since 1886).
Years ago, when I asked an Atlanta-based communications consultant what
distinguished her from competitors, she had a terrific answer: "There are people here
who understand technology, but they don't know Atlanta. Mine is the only
communications firm that understands technology and knows Atlanta inside out –
I've been here for 25 years."

* Method of working (speedy, methodical, creative).
I'm not just another marketing consultant, since I emphasize that my forte is creative
marketing. If you're a web designer, perhaps your specialty is impossible deadlines –
or slower production but a guarantee of no bugginess and no typos.

When you're just another burger place, you're a replaceable commodity, enduring
mediocre sales and having to fight for new and repeat business. With a distinct
identity, there's a compelling reason for your ideal clients to hire you rather than
those #&%$@* competitors.


============================================================
Marcia Yudkin marcia@yudkin.com is the author of 6 Steps to Free Publicity and 10
other books. She runs an online mentorship program for business owners who want
to refocus their business, institute shrewder marketing and earn more.
Learn more and sign up for her weekly nugget on creative marketing, The
Marketing Minute, at http://www.marketingformore.com

Marcia Yudkin, Creative Ways, PO Box 305, Goshen MA 01032.
============================================================


================JOKE OF THE DAY==================


Funny story
From: William Hathaway



I'm sure you'll learn something from this.

This would have been the best email I've ever read... For anyone who didn't see the
episode of David Letterman's which this story was told, read this: (And remember
this is a true story)

On a recent weekend in Atlantic City, a woman won a bucketful of quarters at a slot
machine. She took a break from the slots for dinner with her husband in the hotel
dining room. But first she wanted to stash the quarters in her room.

"I'll be right back and we'll go to eat,'" she told her husband and carried the coin-
laden bucket to the elevator.

As she was about to walk into the elevator she noticed two men already aboard. Both
were black.
One of them was very tall and had an intimidating figure. The woman froze. Her first
thought was: 'These two are going to rob me.'

Her next thought was: "Don't be a bigot, they look like perfectly nice gentlemen."
But racial stereotypes are powerful, and fear immobilized her.

She stood and stared at the two men. She felt anxious, flustered and ashamed. She
hoped they didn't read her mind, but gosh, they had to know what she was
thinking!!! Her hesitation about joining them in the elevator was all too obvious
now. Her face was flushed. She couldn't just stand there, so with a mighty effort of
will she picked up one foot and stepped forward and followed with the other foot and
was on the elevator.

Avoiding eye contact, she turned around stiffly and faced the elevator doors as they
closed. A second passed, and then another second, and then another. Her fear
increased. The elevator didn't move. Panic consumed her. "My God," she thought.
"I'm trapped and about to be robbed!"
Her heart plummeted. Perspiration poured from every pore. Then one of the men
said, "Hit the floor." Instinct told her to do what they told her. The buckets of
quarters flew upwards as she threw out her arms and collapsed on the elevator floor.

A shower of coins rained down on her. "Take my money and spare me," she prayed.
More seconds passed. She heard one of the men say politely, "Ma'am, if you'll just
tell us what floor you're going to, we'll push the button."
The one who said it had a little trouble getting the words out. He was trying mightily
to hold in a belly laugh.

The woman lifted her head and looked up at the two men. They reached down to
help her up. Confused, she struggled to her feet. "When I told my friend here to hit
the floor, I didn't mean for you to hit the floor, ma'am. He spoke genially. He bit his
lip. It was obvious he was having a hard time not laughing.

The woman thought, "My god, what a spectacle I've made of myself." She was too
humiliated to speak. She wanted to blurt out an apology but words failed her. How
do you apologize to two perfectly respectable gentlemen for behaving as though they
were going to rob you? She didn't know what to say.

The three of them gathered up the strewn quarters and refilled her bucket.

When the elevator arrived at her floor they insisted on walking her to her room. She
seemed a little unsteady on her feet, and they were afraid she might not make it down
the corridor. At her door they bid her a good evening. As she slipped into her room
she could hear them roaring with laughter as they walked back to the elevator.

The woman brushed herself off. She pulled herself together and went downstairs for
dinner with her husband.

The next morning, flowers were delivered to her room - a dozen roses. Attached to
EACH rose was a crisp one hundred dollar bill. The card said, "Thanks for the best
laugh we've had in years."

It was signed,

Eddie Murphy & Michael Jordan.

 

=====================================================

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