-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #450 April 05, 2005


 

Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
Do you think locally or globally?

Responses to Previous Tidbits (4)
========================
Ken Webb, Glenda Robinson, Monique Bizzell, Robert Lee

Continuing Discussions (6)
======================

1. Re: Are Affiliates being short changed?
Robert Lee

2. Re: Discussion of Digest #449 topics - First Advice, Future of Internet
Marketing, What's Next
Charles Green

3. Re: Responding to Mike
Ken Webb

4. Re: Responding to Monique
Ken Webb

5. Re: Responding to Darryl Miller
Ken Webb

6. Re: Pressmania.com
Sharon Rivers

New Discussions (3)
====================
1. Tips on Writing Eye Catching Ads
From: Rebecca Beasley

2. Why do some Internet Marketers lie so bluntly?
From: Dirk van Schalkwyk

3. Conference calls
From: Charles Green

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GUEST ARTICLE (1)
=================
How To Harness The Awesome, Unstoppable Power Of Persistence In 4 Easy Steps,
by: Murray Hughes

Joke of the Day
==============


Word from Moderator
------------------------------

Well… April is already here and spring is in the air! And so are the spring allergies
that turn me into a walking zombie every spring!!
A sad period for the Catholics and all Christianity with the Pope’s demise… May he
rest in peace.
As for me, I’m training hard to attain some skills I only recently realized I am
missing – darn… do we EVER stop learning??
Your posts are GREAT as always and I’m looking forward to seeing MORE!!

Make sure you visit the new chatroom at:
http://community.adlandpro.com/communitychat.aspx 

You can now keep track of the discussions in the AdlandPro Digest via the following
RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss 

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/ 
My Ubifone Exec Agent # 2402501, http://amasot.ubifone.com

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=============Food For Thought=======================

=============NEW Tidbit==========================

Do you think locally or globally?
========================

The Internet is “A Strange New World” for many people, even for those who have
been online for some time. I have been in online business for 6 years now and have
been linked to the Internet for about 8 or 9 and I STILL get comments like: “You are
from Greece??? Wow!! You are so far away!!” … to which I usually respond “I’m
not far away, YOU are!” I was selling an item on eBay recently and they buyer was
afraid to send his money “so far away” (I had Paypal as an option!!)

The basic premise for doing business online is that we have the opportunity to
expand beyond our neighbourhood, town and country. Or is it? Are we doomed to
being unable to think beyond the narrow parameters of “walking” or “driving”
distance?

What is your opinion?

When conducting your online business, do you think locally or globally?


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=================Responses to Previous Tidbits==============

=================1st Course==========================

Re: In response to Are you a person or a product?
From: Ken Webb


Hi,

This raised a smile from Yours Truly because I mentioned in my previous post that
hundreds of members of marketing programs were all copying and pasting the same
ad. This alone arouses suspicion regarding whatever product is being promoted.

Misleading ads are another instant turn off. When you open a message with a subject
line that has nothing at all to do with the email body, are you going to buy from that
person? Of course not! Yet they continue to flood the internet with this crap.

Although I made some less than complimentary comments regarding Spam
Filters in my original post I do thank God for mine!

If I had to endure one more ad for Viagara or some sick porn site I think I would
have tossed my PC out the window!

Regards,
Ken.


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=================2nd Course==========================

Re: I am a person...not a product.
From: Glenda Robinson

My picture is on my homepage I am wearing the beige suit, I am with my
son and mother, we are at his graduation. Yes I am a real person...
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glenda robinson/272473
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=================3rd Course==========================

Re: Person or Product
From: Monique Bizzell

Hello All,

Are you a person or a Product?

Well, these days online and off you are a 'perdoct', half person and half product.

Marketers know more about you than you think.

Neural Marketing isn't new, but defining it as a field of study pretty much is.

Get into the head of the individual based on habits. But most of us here know these;
it's it is a part of what we do.

The mass market approach is a marketing blitzkrieg that only works for the impulse
buyer. The offer determines how well the impulse buyer sales will be alone worth
advertising.

A famous faux pas along this line of marketing was the Pets.com campaign. The
blitzkreig could never work on pet products. When was the last time you impulsively
bought a pet product? The company did not study the buyer patterns of the industry
and how and why people really shop for pet products.

I wish I had the dough to spend, all that money and the research was weak.

I'm a perduct depending on the product. Personally when an insurance company
advertises "We like family and love you", Oh! Really! For me that doesn't work but
the "You're a responsible person and this product will make you more responsible”
would with insurance along with costs.

I think McDonalds may have begun the modern version of turning us into perducts,
notice how they can not sell on product merits.

I think today there is so much saturation, we supposedly are exposed to 3,000
marketing messages per day, and Branding is what advertising should be used for,
messages for potential customers to get to know and trust your company, not item
selling. Everyone is having a sale these days, especially those blow-out furniture
warehouses and auto dealerships.

I'm aware of being a perduct.

mb


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http://www.findsomemoney.com - money search
http://getbiz.tripod.com/themoney/ - my blog
http://www.linkvalet.com (*under construction)
http://www.ecashbuilder.com (*under construction)
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=================4th Course==========================

Re: What is the first thing you would advise your newly recruited people to do?
From: Robert Lee

What is the first thing you would advise your newly recruited people to do?

That's an easy one. Most people will incorrectly say "Start promoting!" or "Post
classified ads"... or some bad advice as that.
The first thing you should do is read everything you can about your new venture.
Google it and get comments from a variety of sources. Look for other
members/affiliates and see how they promote the product/service before you start.
Then plan your attack.
If it's a tangible product, purchase it yourself... use it, get comfortable around it. If it
still feels good after you've done that, you'll really be able to make money from it.
If you just left it at the first two things I said not to do, you're almost guaranteeing
failure.

Robert Lee

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GREW! Free bi-weekly marketing newsletter. Signup now!
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Re: Are Affiliates being short changed?
From: Robert Lee

“Are Affiliates being short changed?
From: Paul Skinner”

The short answer is YES.
People have cookie blocking software, they delete the cookies themselves, some
cookies just don't get registered in the computer ... etc, etc.
If you want to start securing your affiliate income, look for programs and services
that entice a signup by the visitor, this is a better way of ensuring you'll get credit for
the eventual sale since the sale isn't cookie based anymore, it's signup based.

Cookie based commissions will be getting thinner and thinner, so be careful if you're
relying solely on them for your commission. You need to do a better job of targeting
and passing on your visitor to your affiliate sale.

Robert Lee


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smartguy@stupidnewbies.com Because we all started with zero knowledge AND
GREW! Free bi-weekly marketing newsletter. Signup now!
http://www.stupidnewbies.com More help: http://www.datingB2B.com 
http://www.topdirectories.net http://www.Business-Domain-Names.com
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============Continuing Discussion (2.1)==================

Re: Discussion of Digest #449 topics - First Advice, Future of Internet
Marketing, What's Next
From: Charles Green

Hi fellow Adlanders,

This is a discussion list and there is certainly a lot to discuss from the last digest.
Rather than respond to each individually, I'll respond almost as I would a single
message.

This might even assist me in writing less.

Though I use our business in various examples, I've purposely avoided including any
of our URLs. My purpose here is to educate and inspire my fellow Adlanders, not
sponsor them (yet). ;->

The reason I use our business in so many examples is because that is what I'm
focussed on. It's what I do. It's so much easier to use a real business, real
experiences and real figures than to try to make them up on the spot.


Amalia wrote:
> ...is it that the Internet Marketing is dead, or is it that our
VISION
> for success via this still very new, fast developing and - in my
> humble opinion - exciting medium has faded?

IMHO many people are a little discouraged, but it's not the end. As we all take the
time to reconsider our position and how we can best assist others with THEIR needs,
we'll come up with better ways of promoting our products, services and/or ideas.

I reckon people are struggling because they're just not thinking. They're not being
creative. And, amongst the worst offences, they're not taking advantage of good
advice when it is offered.

> Are you a Person or a Product?
> Why would you expect me (or anyone else) to buy your product or
service
> when I don't know ANYTHING about you? More important, YOU don't know
> anything about ME, and MY needs!

Most of us would have heard many times that "relationships" are the key. Most
people purchase from, register under or take advice from those who they "know, like
and trust".

There are exceptions. For example, where people already know about your products
and are prepared to purchase from whoever has them. I don't have to know who the
young lady is behind the counter at McDonalds to order my super-sized McJumbo
Deluxe Mega Meal with extra fries... and a toy.

I don't know many of the people who order at wholesale direct from the company
we're involved with. They already know what they want. They search for it online
and find our site. Granted, there are pictures of us there and that might create at least
a basic level of trust (we're real people, too).


> Re: What would you advise?
> From: Charles Green

I apologise that my response was so long. Though, I genuinely hope there were
some who were able to obtain something useful for their business.

Again, one great bit of advice for anyone building a business...

> EVERYBODY should visit Tom 'Big Al' Schreiter's
http://www.fortunenow.com 


J. Short wrote:
> Learn the ropes! Read, read, read, and read some more.
> So best advice is the big[E]. Education.

Certainly. How can you share anything with others that you don't already know
yourself? So, learn all you can.

But...don't spend all year doing it. And, don't make the same mistakes I did of
wanting to know everything.

Learn, then DO.

Nothing happens unless something is happening.


Eva Marie Farrell wrote:
> Keep in touch by means of sending email or calling them by phone if you have too

Many people avoid the phone, while others just underestimate the value of using it
and I reckon that is a real shame.

We live in Australia and have downline on three continents. I keep everyone
updated via email (some of which never arrive), but I'm not afraid to pick up the
phone and speak to people in person.

It's easy to lie to me in an email (or me to lie to them, I guess). But, when we chat on
the phone, I can hear by the tone and stuff where you're at.

Also, we can cover a lot more stuff in a shorter time. Once the distributor
understands something, I can move on to the next step.

We also make use of three-way calling and increasingly Conference Calls. I have
the option of participating in up to nine tomorrow.

People worry about the cost. Too bad. Are you building a business to secure your
financial future or are you just playing around?

How much did you spend last month or last year on scams and stuff trying to make a
quick million? Why not spend the same money this year building a real business?


Judy Woodson wrote:
> "What do I NOT do?". Encourage them to upgrade.

There are many cases where not encouraging people to upgrade is the right thing to
do. But...

It depends on the benefits of upgrading -- or in the case of our business, going on
Case AutoShip. If the benefits exceed the added cost AND the person is going to do
THEIR bit towards earning more than enough to cover their cost, they should be
given the facts to make an informed decision.

Case Scenario (US$ figures)...
Registration: $35 (entitles distributor to earn income on personal and downline
purchases anywhere in the world).

Case AutoShip: Minimum purchase about $130/mth (inc. shipping)

NCAS: Earn on up to three levels
CAS: Earn on up to eight levels, but it is unreasonable to expect to qualify for more
than six levels in your first month or two...or even six months for some.
Ability: Sponsor 3 who can sponsor 3, etc, etc
NCAS earnings: About $220/mth
CAS earnings: About $8000/mth (on first six levels)

Armed with the facts, your new distributor will go onto CAS.

Unless you've failed to explain the benefits, if your new distributor won't go onto
CAS, they're telling you they don't think they can invest the effort to earn even $130
(the cost of CAS), let alone $8000 or more.

I believe that practically everyone reading this can relate this back to their own
business.

Don't get upset. Just work with those who are ready and be available for those who
are not.


Mike Sullivan wrote:
> Times are a changing, so what will be the next great marketing tool?

That would make a great topic for discussion and I hope that others will bring their
ideas to the table after reading your question.

I think that Conference calls may begin to be used more (particularly as call costs
continue to fall), but I may be wrong. I intend to submit a separate post about that
very subject and perhaps it will appear elsewhere in this digest.

Well, that's it from me. I reckon I've discussed about as much as I ought to from the
last digest.

I wish everyone well and once again I really hope that my thoughts have been of
value to even one of my fellow Adlanders.

Now get out there and do something. :-)

Bye for now,


Charles


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Charles & Kerri live in Brisbane, Australia with their three annoying daughters and
wonderful new son (honesty in action).They recently began using Conference Calls
to assist their prospects and new distributors. http://conf.nonilead.com 
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============Continuing Discussion (3.1)==============

Re: Responding to Mike
From: Ken Webb


Hi Mike.

I read with interest your comments regarding PPC.
This is something I forgot to mention. I too have recently pulled the plug on PPC.

Paul Skinner had already raised the cookie problem which was something else we
had been discussing. Unless some way is found round this problem there will be only
one way to go.
Sell your own products from your own website.
Affiliate programs will become a thing of the past.

Regards,
Ken.


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============Continuing Discussion (4.1)==================

Re: Responding to Monique
From: Ken Webb

Hi Monique,
Thanks for the feedback.
I had a read of your blog too and for the most part we appear to be on the same
wavelength. You have obviously been around the internet much longer than I have
so have seen many changes.

In my own short time on the internet I have seen some drastic changes.
I still remember the joy when I posted to my safelists then watched the Paypal
confirmations and affiliate sign ups appear almost immediately. There were far less
scams in those days and most traffic building programs produced good results.
Boy, have things changed.

Best wishes,
Ken.

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============Continuing Discussion (5.1)==================

Re: Responding to Darryl Miller
From: Ken Webb


Hi Darryl,

Yes, I certainly was looking for a response.
I was also hoping for a little more feedback but alas it was not to be.
Which just goes to show my fears are not unfounded. I really do think it is time to
move on.

I did check out your link, it led to one of the sites I am already subscribed to.

Regards,
Ken.


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============Continuing Discussion (6.1)==================

Re: Pressmania.com
From: Sharon Rivers

I have just previewed the Pressmania.com site and found it to be an absolutely
wonderful venture. I got so caught up in looking around and checking out all the
interesting groups that I forgot for awhile that I wanted to give my feedback!

In my opinion this is going to go straight to the top of any "Internet Places to Visit"
list!

Bravo!
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Sharon Kay Rivers
http://nikkis-nook.com 
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=============== New Discussions (3) =======================

================ New Discussion (1) =======================

Re: Tips on Writing Eye Catching Ads
From: Rebecca Beasley

I found these tips and thought they were worth sharing. I might have posted this
before, but something as good as this bears repeating.

This is one way that you can condition yourself to write better ad copy.

Look in your local newspaper want ads and just skim over the page. Let your eyes
just relax and just see what catches your eye and grabs your attention.

Write the first words you see down on a piece of paper.

Now ask yourself, what was it about these words that made drew me to this ad?

Now read the rest of the ad and do the same thing. Which of these words make you
want to jump up and run out the door and buy what they're selling?

Write down what emotions these words bring up in you. Do they make you want to
buy? Or do they at least make you want to call the number and enquire about it?

Practice this same exercise with TV commercials.
Instead of changing the channel or muting them, pay close attention and write down
the same things about these commercials. What is it that makes you hungry when
they talk about food? How are they describing the food? What kind of sales methods
can you apply from this to the ads you send out online?

After you've done this for at least a week, take the key words you've captured and
start using them in your ads. And if you have a website, use them there too.

Add some links to your words and also put them in your meta tags. This will help
your search engine rankings if you link to relevant content and pages that also share
the same key words in their pages.

Now you can start to apply this same skill to sites you see online and ads you read.
What is it about these ads that make you feel emotions?

Keep learning, and keep on doing this and before you know it you'll have it down
pat.

Sincerely,
Rebecca Beasley
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Newbies, http://news4newbies.blogspot.com : Learn How to
Blog
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================ New Discussion (2) =======================

Re: Why do some Internet Marketers lie so bluntly?
From: Dirk van Schalkwyk

Hi to all readers.
Hi to you all,

First I must say I enjoy reading the Digest.

I'm quite new at Internet Marketing and in the beginning I was quite confused with
every piece of advice, newsletters, ads and whatever that was thrown at me.
In this confusion I almost gave up, but then I decided to carry on. I went through all I
had, threw away what I thought (difficult to know as a newbie) was thrash and kept a
few things to work with. As you can see I kept AdlandPro (Good judgment I'll say).
So newbies, don't give up easily!

What I find frustrating and sorrowful is the number of lies (Or is it just exaggeration)
of so many marketers. They are telling people how quick (even in hours) you will be
rich. Or your first $1000 in minutes. Maybe it did happen to some lucky people, but
in general this is just as hard a job as any other if you want to succeed unless I do
everything wrong.

I know I still have much to learn, especially as far as ads are concerned. That is why
I appreciate the advice and tips in the Digest as well as Bogdan's newsletters.

And Oh, yes. The Pressmania is a good idea. I hope it will come to South Africa,
where I live as well.

God Bless You All.


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Dirk van Schalkwyk
http://www.joinin4profit.com 
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================ New Discussion (3) =======================

Re: Conference calls
From: Charles Green


Hi all,

What are your thoughts about conference calls?

Are they a useful tool?

Do they make it easier for you to run your business?

Are there disadvantages? If so, what?

As calls costs continue to fall, will conference calls become a more common method
of presenting your opportunity, your business, or even your ideas?

I'm not in the conference call selling business. These questions are not some trap as I
prepare to pounce on you with some hot deal.

The majority of our downline live outside Australia. The majority of our prospects
live outside Australia (particularly North America). The monthly cost of our long
distance and international calls is capped. As a result we've begun hosting
conference calls in the USA to stay in touch with and train our downline and to
educate our prospects.

I am no stranger to international calls. I have no hesitation in picking up the phone
and calling a prospect anywhere worldwide. It's the best way to "check their
temperature". Though, I must admit, I try to avoid calling people who can't speak
English.

I've been on dozens of conference calls in the past -- training, recruiting, etc, etc.
This past week was my first time as host... and it went well. I can now train as many
new distributors as want to listen in, rather than one at a time or having their sponsor
(who could be new as well) battle through on their own. I can now present "the
formula" (a new presentation which has been well received) to dozens of our
downline's prospects at once instead of doing dozens of three-way calls.

The new presentation our sponsor devised on his 33rd world trip earlier this year,
combined with my existing knowledge, our great downline and the use of conference
calls is set to explode our business.

But, that's enough about me. I want to know what my fellow Adlanders feel
conference calls mean to them and their business.

So, what say ye?

Charles

----------------------------------------------------------------
Charles & Kerri live in Brisbane, Australia with their three annoying daughters and
wonderful new son (honesty in action). They recently began using Conference Calls
to assist their prospects and new distributors. http://conf.nonilead.com 
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