-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #464 Jun 19, 2005

 

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Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
Do you have clear goals?

Responses to Previous Tidbits (3)
========================
Kindra Martinenko, Pawan Varma, Dr Bob Siegman

Continuing Discussions (3)
======================

1. Re: How Is It For You To Think & Act Positively
Joe Stewart

2. Re: Blog advertising
Devasish Gupta

3. Re: Exploding you ezines subscriptions
From: Dr Bob Siegman


New Discussions (0)
===============


Site Review Requests (1)
===================
1. Re: site review - http://recipes.siteburg.com 
From: Natasha Bodrova

Site Review Responses (3)
===================

1. Re: Martha's Sinking Gourds
From: Mike Sullivan

2. Re: Site Review: Natural Remedies
From: Kindra Martinenko

3. Re: Site review - http://www.healnaturallybooks.com/index.html 
From: Russ Wilson/Webintel

GUEST ARTICLE (1)
=================
How to Quickly Gain Traffic to Your New Web Site, by Herman Drost

Joke of the Day
==============


Word from Moderator
------------------------------

I don’t know about your part of the world, but boy, summer is really here for me!
Monday, June 19 is a holiday for us, the Day of the Holy Spirit, and it marks the
official beginning of summer activities in Greece. Now, I have lived in other parts of
the world where summer was just another season. Not so in Greece! Here, we take
summer very seriously, The population doubles every summer and the tourist
business and all related businesses boom. Half the people are on vacation and the
other half are working harder than ever.

What does this have to do with online business? Well… I have seen people slow
down in their efforts in the summer, and consider it “a dead season”. They couldn’t
be more wrong! We tend to forget that online business is global, and while it may be
summer in the northern hemisphere, it’s the middle of winter in the southern.
Furthermore, even when people are on vacation, they have more leisure time, and are
therefore more likely to spend some of that time surfing on the net. From personal
experience, holidays and the summertime have been some of the more profitable
times for me, and the best times to advertise.

This is the reason that in consultation with Bogdan, I have decided to offer a free
bonus to whoever buys a “Power Tip” top ad in the Digest during the summer
months. I am donating 5,000 guaranteed visitors to the advertised website, provided
it doesn’t have any popups or popunders. Simply claim your visitors when you
purchase your ad by telling Bogdan “I want my 5,000 visitors Bonus” and he will
notify me.

Make sure you visit the chatroom at:
http://community.adlandpro.com/communitychat.aspx 

You can now keep track of the discussions in the AdlandPro Digest via the following
RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss 

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176


Have a GREAT week!

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/ 

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=============Food For Thought=======================

=============NEW Tidbit==========================

Do you have clear goals?
=================

We all want to make money – that’s why we are in business, right?
I was involved in a discussion about this recently, and someone whose experience
and knowledge I respect highly told me: “Hey, if making money is your only goal
you will fail!” So, I dug down a little deeper and realized that making money was not
my only goal – it was not even my primary goal. This led me to an exercise where I
listed all the goals that are important to me in a clear and concise manner.

I won’t bore you with my list of goals. But since I went through the exercise and
came out a much more enlightened person, I thought I would pass it on to you.

So, tell me… have you ever sat down and actually made a list of your goals and
desires in life? Do you actually know what exactly you want the universe to deliver
to you and how necessary do you believe it is to be specific?

=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

=================Responses to Previous Tidbits (3)=================

=====================1st Course===========================

Re: Food for Thought--Money
From: Kindra Martinenko

"HOW MUCH do you believe is a fair amount to invest per month to get your online
business off the ground? $2000? $500? $50? Give me a number and a reason
please."

I think for everyone it’s different. For me it was all of my tax return money, which
was about $700. The truth is that "to get your business off the ground" can mean a
myriad of different things to different people. If I would have known it would have
taken me almost a year to start turning a profit from my current business, I probably
would have said "no thank you". But I stuck it out and that investment has been
worth it. If you spend $2000 to get your business started, and all you have to show
for it after 6 months is a bunch of debt, bankruptcy, and an angry spouse, I don't
think that is fair or reasonable.

No matter what you invest in your business, you are taking a calculated risk. You
don't know if it will end up returning a profit. You may strike it big. You may lose
it all. It’s a gamble. The question is, are you able to afford gambling that $2000 (or
whatever) on the POTENTIAL for a lifetime of financial freedom? If you can
answer "yes", then I would say that any amount is worth that investment (if you can
afford it to begin with). If the answer is "no", continue working for somebody else
and be happy with retiring when you are 68.

----------------------------------------------------------------
Kindra Martinenko
Owner, Cascades Internet Solutions
http://www.cascadesinternetsolutions.com 
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comments http://www.adlandpro.com/adlandpost.htm

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=====================2nd Course===========================

RE: How much?
From: Pawan Varma

As a business consultant with years of experience working major (multi-billion
dollar) corporations and individuals, I have had to deal with this issue fairly
frequently: "How much money do we need to invest?"

Corporations always get it right. They ask how much money they can expect to
make in a reasonably short time. The answer to "How much?" depends on my
answer to their question.

If I tell them they can make $100, then they say they can spend $99 or less. Bottom
line? Whenever you invest money, you need to make sure you profit. And if you
profit on every investment, you can keep investing indefinitely.

Hope this helps.
----------------------------------------------------------------
Pawan Varma is a business consultant, helping large companies and
individuals profit using the Internet. You can reach him at
pawan_varma@hotmail.com .
----------------------------------------------------------------

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comments http://www.adlandpro.com/adlandpost.htm

=====================================================

=====================3rd Course===========================

Re: Response to digest question
From: Dr Bob Siegman

You ask, "HOW MUCH do you believe is a fair amount to invest per month to get
your online business off the ground? $2000? $500? $50?" Give me a number and a
reason please. ----

Heck, I might as well just throw any number out there as to accurately answer this
question, more information is needed, such as what kind of business, how much
work is involved, what are the projected expenses, what is the projected time table
on profit return, what is the target arena, is the business general or niche specific, etc.
Also most business usually require a larger investment at the very beginning, then
after several months. I have even tried to turn the question a little as to ask myself
what would you like to pay? Heck, I am human, so the answer is typical,,, As little as
possible! You say what is "fair amount" Let me ask you this, "What would be a fair
amount of services, product, training and support for my investment?" Would a
business where you can get a New Home that's soundproof, fireproof, bullet-proof,
and is saving the earth's resources along with the training and support plus the tools
you need to earn a 7 figure income be worth the same cost as a home you would
build from traditional materials?

----------------------------------------------------------------
Dr Bob Siegman
If you would like to find out you can have the above for Less Cost than traditional
building, then visit me at
http://customsuperhomes.com/wizardry/ 
----------------------------------------------------------------

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===========Continuing Discussions (3)===================

===============Continuing Discussion (1.1)==============

Re: How Is It For You To Think & Act Positively
From: Joe Stewart

Bravo Judith,

There are a few individuals that I'd like to read your post, but I'm not certain that it
would do any good.

I was just sitting here "brooding" about one of my suppliers raising their prices
(without notice) on me and I happened to look up at a note that I'd posted for myself
awhile back that says "Don't think about the things you can't do, Think about the
things you CAN do".

In other words, get off the pity pot and start looking at all of the good things that I
still CAN offer at reasonable prices. I have access to thousands of items for my
business, but I was allowing the price increase of TWO to get me down.

It was right after looking at my note that I checked my email and found your
message reinforcing my belief.

Life is EXACTLY what you make of it.

If you're putting out negative vibes then that's exactly what you'll receive in return.

On the other hand, if you're smiling and pushing forward, irregardless of life’s little
challenges (we all have them) you will always find a way to overcome setbacks and
you can't help but draw other positive people toward you.

As we use to say in the army "Thank you for correcting my mind drill sgt!)

Thank you, god bless & a wonderful day to all!

Joe Stewart
----------------------------------------------------------------
Learn To Use Google Adwords Correctly
Advertise To Millions In 10 Minutes
Free Five Part Report-Get It Now!
www.5DaysToSuccess.com
----------------------------------------------------------------

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comments http://www.adlandpro.com/adlandpost.htm

=====================================================

===============Continuing Discussion (2.1)===================
Re: Blog advertising
From: Devasish Gupta

Hi,

William Jaroske is absolutely right on target.

Blogs are the most effective way of advertising or marketing your products or
services. Blogs are the latest most important tools in the world of Internet Marketing.

They are read by visitors, plus, loved by search engines.

Since contents are always updated and SE's love contents, a blog site gets a high rank
in search engines.

I earned my first commission through blogs:
http://emarketingtips.blogspot.com/ 
http://evarsity.blogspot.com/ 

I am awaiting my next cheque.

So if you're planning to Blog, then Blog now!

You can start Blogging here:
http://www.blogger.com/
 
Thank You,

Happy Blogging!

----------------------------------------------------------------
Devasish Gupta
http://evarsity.blogspot.com A quantum-leap software that
not only builds a Web Site but also builds an Online
Business...
----------------------------------------------------------------


=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

===============Continuing Discussion (3.1)===================

Re: Exploding you ezines subscriptions
From: Dr Bob Siegman

In comment to the great article by Tracey (tracey@quickandeasyaudio.com) entitled;
Number 1 tried and tested method for exploding your ezine subscriptions.

While the advice of Tracey's will increase your subscription rate, I feel it is more
important to point that a great subscriber rate is only half the battle. The biggest key
is the quality of your newsletter. Example; I know a gent who can get hundreds of
sign-ups, being his newsletter, programs or just about whatever, but his biggest
complaint is all of them are totally unresponsive. His problem, all his mailing are
90% advertising ("give me your money") and very little helpful content ("Let me
show you how this can help you or aid you"). If you have a newsletter or are putting
it together, Please keep this in mind, Ask yourself, Is this the kind of
newsletter/email/etc that "I" would like to receive in "My Inbox."? If it is, then trust
me, there are others to. Don't be afraid to ask your current subscribers to recommend
you to their friends. If you are satisfying them they will want to share it with others.
You might even try giving rewards for those who do recommend you. There is free
software that can be set up as a gateways to downloads that require you to list x
amount names and emails in a refer-a-friend type email system before you are
allowed access to the download. You can even make your download a free audio file,
such as tutorial on How to help your subscriber accomplish something or another.

Just remember a book might get a couple of sales by its cover but it is its content that
will determine whether it will be a Best Seller!

I hope this has been of aid to you

----------------------------------------------------------------
Happy smiles to you, from Dr Bob Siegman
If you want to know more about DrBob
Just visit my Personal Website at
http://community.adlandpro.com/go/86477/default.aspx 
----------------------------------------------------------------

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=============== New Discussions (0) =======================


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===================Site Review Requests (1)=================

Re: site review - http://recipes.siteburg.com 
From: Natasha Bodrova

Dear readers,

I would like to get a site review to see how to improve my site more.
I would welcome suggestions on improving it.
I really appreciate your advice and comments you made regards to my website.

http://recipes.siteburg.com 

Thank you in advance.

May God abundantly bless you,

Natasha.
----------------------------------------------------------------
Russian Proverbs and sayings.
http://pskovgo.narod.ru/proverbs.htm 
----------------------------------------------------------------

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=====================================================


================Site Review Responses (3)==================

================Site Review Response (1.1)==================

Re: Martha's Sinking Gourds
From: Mike Sullivan

Greetings,

I know of your frustrations as it is happening to everyone on the internet search
engines. I am most ticked off with Google as they keep making changes, which is a
constant battle to learn and understand.

Search engines are a moving target, and to maintain your position in these search
engines is a full time job. There is no way you can sit back and expect to stay in the
top ten of search engines, so you are not alone.

All I can offer is this, stay current on your knowledge of what search engines are
looking for. This is not easy, so I would recommend using one of the search engine
services out there who do keep up with all these changes. There are several I
registered for and they are invaluable for keeping current.

I looked at your site, and no doubt, you need a tune up. If your old site was higher
ranked, you should not have changed the opening page, as rule number one in this
arena is don't mess with success. If I was ranked high, leave your opening page
alone, and change only your index pages.

Maybe if you expand on your sites specifics, as to where you were placed before
change, vs. now, it would help, as well as knowing what your old page was, if saved.
Change is good, but there are so many changes in web site marketing that it is easy
to make a mistake and lose all that you gained over the years.

Another reason for dropping off the radar is the volume of sites within your industry.
I would have never guessed there would be as many gourd sites as there were, so you
may be suffering from simply more competition within your industry.

Good luck, Mike

----------------------------------------------------------------
Think Green Build Green
http://Green-Homes.com 
----------------------------------------------------------------

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comments http://www.adlandpro.com/adlandpost.htm

=====================================================

================Site Review Response (2.1)==================

Re: Site Review: Natural Remedies
From: Kindra Martinenko

Hi Andy,

I meant to comment on your site the first go-around but never got to it. I just visited
it again and I see you spruced it up a bit! Remarkably, you addressed most of what I
was going to recommend as an improvement. The red contrasts nicely compared to
the yellow you were using in the original version. Here are some pointers that should
help you turn your website into well-oiled machine:

1. Limit your navigation links. If you continue to use the same font and font size, I
think that ten links is the most you should have. This should eliminate your need for
saying "See my index to the left...". Most people want information fast. They don't
want constant reminders of where to look. Don't cause them to think about where
they could find something. For more advice on navigation, I highly recommend a
book called "Don't Make Me Think" by Steve Krug.

2. Categorize your links. For example, put anything that has to do with Natural
Healing on a separate page dedicated to natural healing books, products, and
services. You could put your links to herbal medicines, healing oils, natural weight
loss, etc. into this page. Focus your visitor's attention on the topic they are most
interested in, and they will stay longer. Essentially, make mini-sites within your
larger site. I find that search engines will rank pages higher the more content-
specific you are. If you have a hodge-podge of different content floating around,
your site won't fare as well as one that is focused. Additionally, the more links you
have on a page, the more it looks to the search engine spiders that you are spamming
and will therefore rank your sites lower in search results.

3. I found something strange on your home page in the paragraph that starts with
“Instead of knocking yourself out trying to come up with the right natural
remedies...". It looks like there was a graphic or something right before the word
Prescription. You may want to check that out on your end to see why it’s not
appearing.

4. Your main page needs a little help. The most crucial thing is to keep the font size
and style the same throughout. It’s okay to emphasize your points with color, or
better yet, emphasize each point by centering your attention-getting phrase. For
example, before the paragraph where you ask "Do you want to save money and
control medical costs?", write the header in big bold lettering: "Save Money on
Medical Costs!" Then start your paragraph below. If I were just scanning your page
looking for something worth my while, my eyes would lock on to this header and I
would read what you had to say. Since your main page is also your sales page, this
is very important. You want people to be interested!

5. You can move your privacy and disclaimer links down to the bottom of the page.
Put your Contact Us link in the navigation structure or at the bottom of the page.

6. Get rid of your banner ads on the main page and put them on pages relevant to the
products you are promoting, or place one at the bottom of each page. Sadly, most
people have become immune to banner ads. If you have a high traffic website (such
as Yahoo), then banner ads serve as a way of long-term presence like a billboard ad.
Keep them limited and visible at all times and you may get people to click on them.
However, the best way to get clicks is to simply mention a product in a review and
include a link.

Okay Andy, that's all I will give you for now. Overall, a job well done. Websites
are always a work in progress, so don't feel overwhelmed. Take it one item at a time.
If you have any questions, please feel free to contact me directly at any time.

Best wishes,
----------------------------------------------------------------
Kindra Martinenko
Owner, Cascades Internet Solutions
Website: http://www.cascadesinternetsolutions.com 
Email: kindra@cascadesinternetsolutions.com 
----------------------------------------------------------------

=========================================
comments http://www.adlandpro.com/adlandpost.htm

=========================================

================Site Review Response (2.2)==================

Re: Site review - http://www.healnaturallybooks.com/index.html 
From: Russ Wilson/Webintel

I found this to be not only eye appealing, but informative.

All the links I tried worked well as intended.

The information presented was new (to me), and I will return again, and again to
gain more knowledge.

I hope that it is very prosperous so that it stays around for a long time.

Russ Wilson/Webintel

----------------------------------------------------------------
Russ Wilson/Webintel is a Successful Franchise Owner,
http://webintel-home-income-portal.com & Professional Web Realtor.
WEB REAL ESTATE: "Search Engine Driven Web Advertising BillBoard" ~free~
here: http://www.search-the-web-with-webintel.com 
----------------------------------------------------------------

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====================GUEST ARTICLE =====================

How to Quickly Gain Traffic to Your New Web Site, by Herman Drost
===================================================

The problem with a new site is that it often takes a long time before it is indexed by
the search engines. This means you are missing out on getting traffic and making
sales. Google places new sites in the "sandbox" which means they are on "hold" for a
period of time before they rank.

Here are some ways to generate immediate traffic to your web site:

1. Start a PPC (pay per click) campaign – you can begin a Google Adwords
campaign and start generating visitors the same day you set it up. Of course it is
going to cost you some money but you can set a limit for how much you wish to
spend. You will soon get a good idea what keywords produce the most clicks for
your ads. You can incorporate these keywords in your site when you optimize it for
the search engines.

While you run your PPC campaign get busy with preparing your site for the main
search engines. Once you have been indexed by the main ones such as Google,
Yahoo and MSN and start moving up in rankings, you can scale back the amount
you spend on Google Adwords. Your goal is to eventually rank high enough that you
won’t have to use PPC anymore because you are getting enough visitors.

2. Optimize your site for the search engines – the keywords that generated the most
clicks from your PPC campaign, should be included in your web pages. Research
alternative keywords using utilities such as Wordtracker or the Overture Suggestion
Tool. You can determine the popularity of those keywords by seeing how many
Google Adword campaigns are running. You accomplish this by entering the
keyword or keyword phrase in the Google search engine and see how many ads
appear on the right hand side of the page. If there are a lot, that means the keyword
you chose is very popular and in high demand.

Integrate a few of your best keywords within the text on each of your web pages. The
home page should contain the keywords which have the highest demand (most
searches) with the least number of competing web sites. Then proceed with the other
pages in descending order of keyword popularity.

Make sure you also include these keywords in your meta tags, title, h1-h3 tags, links
and file names. Don’t overdo it for you may get penalized for spamming the search
engines.

3. Increase link popularity – this refers to how many external and internal links are
pointing or linking to any particular page. External links include those that come
from web sites other than your own whereas internal links are those that come from
within the same domain name. Link popularity is not based on the "quantity" of links
but the "quality" of those links as well. Therefore increasing link popularity does not
necessarily require having a large number of links pointing to your site but rather a
good number of quality links.

4. Submit to the top search engine directories – many of the top directories have
good link popularity that can be passed on to your site. They also have specific
category pages that are related to the nature of your site. The major directories
include The Open Directory, Yahoo and Zeal.

The Open Directory is one of the largest that is still free, however it can take months
or even years to get listed. If you become an editor for Zeal you can get your site
listed free. Yahoo costs $299.00/year to be included. It is worth it if you can afford
it.

Here’s a couple of articles on how to properly submit your site to the search engine
directories:

http://www.searchrank.com/resources/art007.htm 

http://www.searchrank.com/resources/art015.htm 

5. Submit to specialty search engine directories – you may wonder why I haven’t
mentioned submitting to the major search engines. When you work on building the
link popularity of your site, it automatically places you in the main search engines.
Once you have submitted your site to the main directories, find specialized
directories related to your business. Here’s a good resource:

http://searchenginewatch.com/links/article.php/2156351 

You can also research the link partners of your competitors’ sites by entering your
favorite keyword in the search engines. Once you have found a number of top ranked
sites, download the Google toolbar and check their back links. This can save you a
lot of time researching other areas to find quality links.

Once your site been indexed by the search engines and included in the directories,
focus on adding more content and continue building your link popularity. This will
help you to maintain and/or increase rankings with the result of gaining more traffic
to your new web site.


=========================================================
About The Author


Herman Drost is the Certified Internet Webmaster (CIW) owner and author of
http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting.
Subscribe to his “Marketing Tips” newsletter for more original articles.
mailto:subscribe@isitebuild.com. Read more of his in-depth articles at:
http://www.isitebuild.com/articles 

===========================================================


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================JOKE OF THE DAY==================

The Poet And The Scientist
====================

There were once two people traveling on a train, a scientist and a poet, who were
riding in the same compartment. They had never met before, so naturally, there
wasn't much conversation between the two.
The poet was minding his own business, looking out the window at the beauty of the
passing terrain. The scientist was very uptight, trying to think of things he didn't
know so he could try to figure them out.

Finally, the scientist was so bored, that he said to the poet, "Hey, do you want to play
a game?"

The poet, being content with what he was doing, ignored him and continued looking
out the window, humming quietly to himself. This infuriated the scientist, who
irritably asked again, "Hey, you, do you want to play a game? I'll ask you a question,
and if you get it wrong, you give me $5. Then, YOU ask ME a question, and if I
can't answer it, I'll give YOU $5."

The poet thought about this for a moment, but he decided against it, seeing that the
scientist was obviously a very bright man. He politely turned down the scientist's
offer.

The scientist, who, by this time was going mad, tried a final time. "Look, I'll ask you
a question, and if you can't answer it, you give me $5. Then you ask ME a question,
and if I can't answer it, I'll give you $50!"

Now, the poet was not that smart academically, but he wasn't totally stupid. He
readily accepted the offer. "Okay," the scientist said, "what is the EXACT distance
between the Earth and the Moon?"

The poet, obviously not knowing the answer, didn't stop to think about the scientist's
question. He took a $5 bill out of his pocket and handed it to the scientist. The
scientist happily accepted the bill and promptly said, "Okay, now it's your turn."

The poet thought about this for a few minutes, then asked, "All right, what goes up a
mountain on three legs, but comes down on four?" The bright glow quickly vanished
from the scientist's face. He thought about this for a long time, taking out his notepad
and making numerous calculations. He finally gave up on his notepad and took out
his laptop, using his Multimedia Encyclopedia.

After about an hour of this, the poet quietly watching the mountains of Colorado go
by the whole time, the scientist FINALLY gave up. He reluctantly handed the poet a
$50 bill. The poet accepted it graciously, turning back to the window.

"Wait!" the scientist shouted. "You can't do this to me! What's the answer??"

The poet looked at the scientist and calmly put another $5 bill into his hand

 

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