-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #467 Jul 07, 2005

 

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $50
             http://www.adlandpro.com/archives/Advertising.asp
========================================================

Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
Are you a leader?

Responses to Previous Tidbits (1)
========================
Internet Marketing Strategy:44 Link Popularity Secrets
From: Robert A. Kearse

Continuing Discussions (3)
======================
1. Re: Taking care of oneself
From: Kim Snyder

2. Re: Is the Digest finally dead?
From: William Jaroske

3. Re: Wendy Aoki
From: Ronke Ariyo

New Discussions (1)
===============
1. Don't feed the trolls
From: William Jaroske

Site Review Requests (0)
===================

Site Review Responses (2)
====================
http://www.sir247.net
Mary Leedy, Don Whitehead

GUEST ARTICLE (1)
=================
The 20/60/20 Rule Of Leadership. Don't Go Solving The Wrong Problems, by Brent
Filson

Joke of the Day
==============


Word from Moderator
------------------------------

Hello everyone!

Summer is here for good in this part of the world, and Iím busily packing my bags to
go where everyone wants to be when itís hotÖ to the beach! Itís the wonder of the
Internet that you can be anywhere in the world and STILL be able to get your work
done and keep making money! :) For those of you still working in a J.O.B. (Just
Over Broke) when was the last time your boss allowed you to take a break and take a
dip in the sea, then come back in your bathing suit and continue working?
Does it sound wild? Not if you are involved in online business!

Make sure you visit the chatroom at:
http://community.adlandpro.com/communitychat.aspx

You can now keep track of the discussions in the AdlandPro Digest via the following
RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176


Have a wonderful weekend!

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/

=======================================================

comments http://www.adlandpro.com/adlandpost.htm

=====================================================

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $80
             http://www.adlandpro.com/archives/Advertising.asp
========================================================

=============Food For Thought=======================

=============NEW Tidbit==========================

Are you a leader?
================

Before we decide whether you are a leader, I would like to ask another question that
has been posed many times in the past by many people: are leaders born or made?

Now, letís look at some of the qualities a person must have to be a leader:

- A leader must create action. That is, a leader takes initiatives, and makes
things happen.
- A leader must select and train the proper team for the job that needs to be
done.
- A leader must be able to inspire trust, loyalty and respect for his/her own
person and among the members of the group.
- A leaderís first and main concern is fairness for all, each according to
his/her capabilities.

There is probably is a lot more, but I think that covers the main points. You can add
to them if you like. So think about it: are you a qualified leader for the team you
want to put together and lead? How can you improve?

=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

=================Responses to Previous Tidbits (1)=================

MODERATOR: Robert submitted this long and very researched article below,
apparently to help our new people. I suggest you SAVE this mailing for future
reference. Thank you Robert!

Internet Marketing Strategy: 44 Link Popularity Secrets
From: Robert A. Kearse

Enjoy These BENEFITS:

-Quality targeted traffic from backlink & reciprocal link partners

-Sustained long-term free search engine traffic

-Recognition as an authority in your specific field

There are enormous benefits to be had if you master and use these link popularity
screts. These 44 linking strategies and tactics are organized into three sections:


Link Popularity Resources, Tools, & Techniques
(1-11)

Backlinks (Incoming Links)
(12-37)

Reciprocal Links
(38-44)


(1-11) Link Popularity Resources, Tools, & Techniques


(1) (1) (1) (1)

You will need a comprehensive script to manage the many tasks of a complete link
popularity strategy.

First step:

Download and install Duncan Carver's Link Management Assistant (LMA):

http://www.onlinemarketingtoday.com/software/link-management/ 
The best link popularity software.

Other leading link building products are:

Arelis4
http://www.axandra.com/ 

Reciprocal Manager
http://reciprocalmanager.com/ 

Zeus
http://www.cyber-robotics.com/ 

. . .but all have significant price tags attached.

LMA is the Rolls Royce of link popularity software.

In a class by itself!

Oh yes, did I mention that it is free!

This link building software is the best option for building a niche directory for a mini
site or niche site.

Even if you currently use other link popularity software, you should add LMA to
your Internet marketing arsenal.

Download now or bookmark this page:

http://www.onlinemarketingtoday.com/software/link-management/ 

For an example of a link directory established with LMA see the "Work At Home
Website Directory" that I have started to develop on this website:

http://100FreeWorkAtHomeTools.com/lma/directory 

(2) (2) (2) (2)

Read this important article:

Keyword Phrases In Linking text:
http://linkingmatters.com/linkingtext.html 

Linking text, sometimes called anchor text is the clickable text that takes people to
another page or resource.

Mastering the skill of using keyword phrases in your linking text is one of the critical
secrets to understand in developing an effective link building strategy.

Take special notice of the importance of using this technique in your internal links
within your website!

(3) (3) (3) (3)

You should be aware of the penalties search engines can inflict.

Vary keywords in linking text:

http://www.articlecity.com/articles/marketing/article_1287.shtml 


In your linking strategy you should offer multiple anchor text options for other
webmasters to choose in linking to your website.

Change these options AT LEAST ONCE PER MONTH.


(4) (4) (4) (4)

Subscribe to these link popularity newsletters:

http://linkingmatters.com/Newsletter_Subscription.html 
Linking Matters Newsletter

http://www.linking101.com/newsletter.htm 
LinkingNews Newsletter

The dynamics of what's effective on the Internet can change at a frightening pace.
Subscribe to these ezines and keep current.

(5) (5) (5) (5)

Bookmark this website:

http://www.ericward.com/articles/index.html 

Free articles on strategic link building, linking strategies and tactics, and link
popularity.

Eric Ward is one of the most knowledgeable individuals in terms of link popularity
on the entire Internet.

Visit this site on a REGULAR BASIS.

(6) (6) (6) (6)

Use keywords in your domain name.

The links that you are sowing all over the Internet will show up more often in search
engine results, if you are using important keywords in your domain name.

Use the knowledge you gained from SECRET #2 concerning "keyword phrases in
linking text".

(7) (7) (7) (7)

Download this ebook which contains a collection of link building tactics:

http://www.searchengineworkshops.com/131LinkPop.html 

An array of link popularity strategies that you won't find anywhere else.

The strategies are not numbered so make a page notation for link building tactics that
fit your situation.

(8) (8) (8) (8)

Download and install the Alexa Toolbar.

http://download.alexa.com/index.cgi?p=Dest_W_b_40_T1/ 

Important toolbar to improve your link popularity.

Use of the toolbar positively affects your Alexa ranking. Since some webmasters
take into account your website's Alexa ranking the better your ranking the higher
your success rate in getting reciprocal links.

(9) (9) (9) (9)

Install a robots.txt file in root directory of your website (server).

Google's robots (and other SE robots) need to track your links (both internal and
external). Give them help and proper guidance with the robot.txt file.

For a valuable tutorial on this technique visit:

http://www.searchengineworld.com/robots/robots_tutorial.htm 
Robots.txt Tutorial

For other helpful robots.text info visit:

http://www.searchengineworld.com/cgi-bin/robotcheck.cgi/ 
Robots.txt Validator

http://www.webmasterworld.com/forum93/ 
Robots.txt Forum

Search engine spiders particularly need help indexing pages that are MORE THAN
TWO LEVELS removed from the home page.

(10) (10) (10) (10)

Use this Text-to-Hyperlink Conversion Tool:
http://thephantomwriters.com/link-builder.pl 

If you have an HTML ezine or publish articles online, you should MAKE SURE
ALL OF THE URLS IN THE ARTICLE ARE HYPERLINKED. Hyperlinking only
the url in the resource box is not enough.

If your articles are online, and you have referenced your own website in the article,
check to make sure the links are live.

You will find some article banks where the urls within articles are not hyperlinked.
Whenever you encounter this state, alert the editor to the above easy-to-use tool.

Also, express your strong preference for articles with live links.

By the way, you can edit your own articles with some article banks to include live
hyperlinks. Where appropriate use the above tool to make your article links live and
improve your link popularity.

(11) (11) (11) (11)

Download this powerful free ebook on time management.
http://www.howtomanageyourtime.com/ 

This is a talking ebook, plus a written transcript of the audio.

You will learn the powerful concept of the TIME QUADRANT, plus 12 critical time
management rules.

No one can take advantage of all 44 link popularity secrets in a couple of days or
weeks. There are a tremendous amount of productive steps you can take overall.

Therefore, you should SET GOALS of completing a certain step or number of steps
by a SPECIFIC DATE.

Once you have put all of these link popularity secrets in place, your website will
become a powerful force on the Internet!

http://www.howtomanageyourtime.com/ 


(12-37) Backlinks (Incoming Links)

(12) (12) (12) (12)

Write and publish articles online.

Informed opinion has it that BACKLINKS, that is, one-way, incoming links are
MORE VALUABLE than reciprocal links.

If the backlink is from a high PR, high traffic site, it should prove to be extremely
valuable both in terms of traffic and link popularity.

The absolute best way to get backlinks from high quality sites is to write and publish
articles online.

Therefore, I have included extensive data for you to utilize.

There are five main distribution channels for your articles that you should
concentrate on:

(1)Article Banks or Directories

(2)Announcement Lists

(3)Ezines that have an online archive

(4)Ezine Editors

(5)Individual websites that publish articles


Article Banks or Directories

Here are a number of different sources:

http://www.coachmaria.com/articles/articlebanks.html 

http://www.arcanaweb.com/resources/article-directories.html 


Announcement Lists

http://www.homebiztools.com/article-lists.htm 

http://1clickprofitst.com/article-directories.html 


Yahoo Groups

http://groups.yahoo.com/group/Free-Content/ 

http://groups.yahoo.com/group/article_announce_list/ 

http://groups.yahoo.com/group/articles4you2use4promotion/ 

http://groups.yahoo.com/group/articlesubmission/ 

http://groups.yahoo.com/group/free-reprint-articles 

http://finance.groups.yahoo.com/group/Free_eContent/ 

http://groups.yahoo.com/group/freecontentarticles/ 

Ezines That Have An Online Archive

You should make it a top priority to start and build a file that lists ezines with an
online archive.

SUBMIT TO THESE EZINES FIRST.

Use your judgement. How up to date is the archive? How many subscribers?? What's
the Alexa rating?

By the way, if you ADVERTISE in ezines that have an online archive, any links in
the ad that reference your own websites will add to your link popularity.

Ezine Editors

You will be using mainly ezine directories:

Some editors print their ezine online but do not have an online archive.

http://eclaunchsite.com/ECLezinedirectories.htm 
Important list of ezine directories.

http://www.internetmarketing-success.com/email-marketing/ezine-directories.htm 
Comprehensive list of ezine directories.

Copy and paste this list of urls in your email program and send it to yourself so you
will have a hyperlinked list.

Here is a PAID alternative.

This list is selective so it should contain quality ezines with no out-of-date listings:

http://www.ezine-editors-list.com/ 


Individual Websites That Publish Articles

If you go to http://Google.com, type in:

"target keyword phrase + articles"

You will find websites where you can post articles for that keyword. As an example:

"link popularity + articles" yields this: http://tinyurl.com/85z2j 

Submit Articles To Web Rings

Here is an individual website that has integrated the online publishing of articles with
submission to web rings:

http://www.e-syndicate.net/a17492.htm 

Fee Based Article Distribution

Here are two paid article distribution services that I have used with good results:

http://thephantomwriters.com/x.pl/tpw/info/distribution/index.html 

The service above was the first I used for the article below:

"Internet Marketing Strategy: The Advertising Co-op"

If you copy and paste the article title above, including quotes, at http://google.com
you will see the extent of this article's distribution.

Most of these links are BACKLINKS!

I manually submitted this article to about 10-15 websites, but it was very time
consuming. After using Phantom Writers the distribution grew to about
250.

After six months I used isnare for further paid distribution.

http://isnare.com/distribution.php?PHPSESSID=4f5a6c7cf95fa4f97b063e03c8c4ffd3 

This service has a very moderate cost.


Blog Posts Re: Articles


Look for June 20th post at:
http://wetrack.it/eza/af.cgi?aid=733&ent=28 

Click on "Oh no... here come the critics:
http://www.joltinc.com/blog/?p=3 

Then read comment #12.

Then read comment #19:
http://www.joltinc.com/blog/?p=1#comments 

Powerful stuff!


Critical Secret Re Article Titles


Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

http://100freeworkathometools.com/archives/volume6_issue10.php

After reading this article you should realize that you can get two gigantic benefits
from your online articles:

Improved link popularity

Free website traffic from search engines when your article shows up


If Your Writing Skills Are Poor Or Insufficient


Writing and publishing articles online has such a tremendous benefit, but what if you
can't write well, or worse, don't feel you have enough knowledge??

Pick a hot topic and get a ghost writer!

A ghost written article means the article is published with your name as the author.

http://guru.com/category.cfm/505 

The benefits you receive will more than make up for the cost when your ghost
written article becomes widely distributed.


(13) (13) (13) (13)

Submit your website to these directory sites:
http://www.dmoz.org 

The single most important directory listing you can have. There may be long delays
in getting your site listed. Be prepared to follow up. A free listing but very powerful.

https://ecom.yahoo.com/dir/submit/intro/ 

WARNING: Paying the fee does not guarantee inclusion in the directory.

http://joeant.com 

You can avoid the listing fee by becoming an editor.

http://www.Business.com 

An important widely used business directory. To submit your site click "Advertise
With Us" at bottom of page.

http://www.directory-pages.com/ 

A comprehensive resource that is very valuable if fully utilized. Ranks directories by
how "powerful" they are.

http://www.best-web-directories.com/ 

Great structure. Offers separate FREE and PAID directory listings.

(14) (14) (14) (14)

Here are some meta directories that list directory sites where you can submit your
Web site:
http://www.beaucoup.com/ 

Beaucoup.com is a large directory which lists more than 2,500 search engines and
directories.

http://www.search-engine-index.co.uk/ 

This directory lists more than 900 specialized search engines and directories.

(15) (15) (15) (15)

List your link or niche website directory with these directories:

http://www.incominglinks.com/ 
Extraordinary resource!

http://www.directoryarchives.com/ 

http://www.wmdirectory.com/ 

http://www.internet-search-engines-faq.com/submit-url-free-directory.shtml 
Valuable resource! An annotated directory.

http://www.talkingcity.com/showthread.php?t=12 
See multiple post re lists of directories by Megri

http://www.massivelinks.com/ 

http://www.incrawler.com/ 

Be sure to give your directory a name that includes important keywords.

Having a niche directory with a narrow focus can add tremendous value to your
website since it can save an interested party a huge amount of time in locating
valuable resources.

(16) (16) (16) (16)

If you have your own website or niche directory, PROMOTE IT!

Submit it to the directories of directories referenced above.

Advertise your link or niche directory using free advertising resources such as:

http://www.free-internet-advertising.co.uk/index.htm 

http://freesoloads.100freeworkathometools.com 

http://freeadvertisingforum.com 

http://www.dailyclassifieds.co.uk 

http://www.subscribeme.net 

http://adlandpro.100freeworkathometools.com 


The focus is not on promoting your overall website but on advertising your link or
niche directory specifically.

Your intent is to promote and secure backlinks.

You hope that other websites, once they discover it, will want to link to a valuable
resource, YOUR DIRECTORY.

So make your directory exceptional and link within it to high quality websites.

Your Promotion should be RELENTLESS.

(17) (17) (17) (17)

Submit your blog and RSS feeds to directories:

http://www.masternewmedia.org/rss/top55/ 

For details on setting up your syndicated feed, read this article by William
Bontrager:

http://www.homebiztools.com/syndication.htm 

(18) (18) (18) (18)

If you have the appropriate files, submit your site to directories for .pdf files,
multimedia files and image files.

http://searchpdf.adobe.com 

http://www.blinkx.tv/ 

http://search.singingfish.com/sfw/submit.html 

(19) (19) (19) (19)

List your ezine in these ezine directories. Make sure you have a SEPARATE sign-up
page for your newsletter or ezine.

Such listings will give you a permanent backlink to your website.

http://emailuniverse.com/bestezines 

http://ezinelocater.com 

http://www.topezineads.com/demo.html

This site has a comprehensive list of ezine
directories:

http://internetmarketing-success.com/ezine_directories.htm/


(20) (20) (20) (20)

Post to forums, blogs, and newsgroups.

When your website has appropriate useful information,
your responsive answers to forum members' requests
can include a direct link to the appropriate page of
your website.

Your post must be DIRECTLY RESPONSIVE to the topic,
not just an attempt to gain a backlink.

In addition, many forums allow a signature file,
where you can include a backlink to your website.
Use the knowledge from SECRET #2 in your signature file.

Here is a link to a site with solid information on
forums complete with a list of active and prominent
forums to investigate.

http://www.imarketing-university.com/internet-marketing-forums.html/
Valuable resource for Internet Marketing forums.

An extremely valuable FREE ebook on posting at forums can be obtained at:

http://100FreeWorkAtHomeTools.com/forumsupertips.php 
Link popularity and posting at forums

All of the powerful knowledge and wisdom in this ebook can be applied to posting at
blogs and newsgroups.

Highly recommended!

*******

Google indexes the content of newsgroups.

An easy way to post messages in newsgroups is to create a Google account and to
post via their Web interface:
http://groups.google.com 


(21) (21) (21) (21)

Get free publicity, free traffic, and valuable backlinks through using free press
release distribution services.

http://www.prweb.com/ 

http://www.prfree.com/ 

If you want a serious infusion of valuable publicity and public relations knowledge,
an excellent place to start would be subscribing to George McKenzie's FREE
Publicity Pro Newsletter.

Learn from a pro and master this knowledge, and your mastery should pay huge
dividends, in terms of valuable backlinks, increased traffic and increased
profitability.

http://www.publicitygoldmine.com/newsletter/ 


Key Paid Service

URLwire is one of the best fee based services available. URLwire is a web site
announcement network started in 1994.

URLwire reaches the KEY ONLINE CONTACTS who specifically write about,
review, and link to new web content.

An investment of your resources that rates to pay very big dividends.

http://www.urlwire.com/ 


(22) (22) (22) (22)


Post a helpful "comment" to Google Answers.

http://answers.google.com/answers 

http://answers.google.com/answers/faq.html 

http://answers.google.com/answers/faq.html#providecomments 

Use your IMAGINATION!

You want questions that are relevant to valuable information and answers supplied
by your website.

(23) (23) (23) (23)

Set up an affiliate program. Here is a source of affiliate scripts:

http://www.hotscripts.com/PHP/Scripts and_Programs/Affiliate_Programs/

Make certain that the script you choose is reliable.

Under no circumstances should you start to use a script without asking on at least a
couple of forums whether anyone has had experience with your script of choice.

You can also use affiliate management software such as easyClickMate. See the link
below for a free ebook that explains in detail this strategy.

http://www.supertips.com/vm/ 

A successful affiliate strategy should result in thousands of backlinks from theme
related websites.

(24) (24) (24) (24)

Develop a simple strategy to induce members of Furl.net to establish a public link to
one or more of your website pages.

You want them to store your website page with the PUBLIC SAVE FUNCTION in
their individual Furl.net accounts!

http://Furl.net 

This free system is one of the absolute best information resource tools you can use to
store valuable information in a format that you design and use with ease.

Highly recommended. Act now!


(25) (25) (25) (25)

Link to http://amazon.com 

Have someone write a review of your website for Amazon.com, and you will be
automatically included in the Alexa.com. data base.

http://alexa.com 

The reviewer should first do a search with your complete url in the search box at the
above link.

Then look for:

User Reviews for your website.com

Be the first person to write a review of this site on Amazon.com!

The reviewer clicks the hyperlink and writes the review for Amazon.com


(26) (26) (26) (26)

List your ebook for sale with http://amazon.com .

Click "Sell Your Stuff" from the top menu.

You will enjoy listings and links from other major
retailers such as:

Target.com, CDnow.com, Borders.com, & Waldenbooks.com.

(27) (27) (27) (27)

Use testimonials as a linking strategy.

These are testimonials that you provide to webmasters of high traffic, high page rank
websites.

Give genuine testimonials of appreciation for tools or resources of a particular
website.

When you send the webmaster the testimonial, give permission to quote you using
your FULL NAME and specific city, state, and country.

Politely, request that a hyperlink back to your website be included in the citation.

By the way, what Internet marketer has used this technique the most?

By a wide margin I'd say it's Joe Vitale!


(28) (28) (28) (28)

Write a review of a high traffic website.

Contact the webmaster and offer the free use of your review (in whole or in part) in
return for a backlink.

Use keyword rich anchor text in your backlink.


(29) (29) (29) (29)

Develop niche website software where the user must leave intact a small notice that
links to your website.

LMA uses this concept. Over time Duncan Carver, the originator of LMA, is likely
to have hundreds of thousands of websites linking to his chosen website
or sites through their use of LMA.

You must give this tactic some deep thought and try to come up with suitable
software that would be installed on a user's website.

All you have to do is come up with the IDEA.

You can always go to an appropriate website and hire a programmer to develop the
software for you such as:

http://www.guru.com/index.cfm 

The return on investment could be huge!

Be sure to have a Confidentiality Agreement prepared, that interested parties have to
sign and return to you before you reveal your software idea.

http://www.bitlaw.com/forms/nda.html 

Make sense??


(30) (30) (30) (30)

Develop software that can be downloaded free from your website, and have
download websites list it and link to it.

http://download.com 

http://www.simtel.net/welcome.php 

Also, post to forums, blogs, and newsgroups to alert them to your free software and
state anyone can link to it.

As an alternative you may have the software resource, exclusively to be used at your
site (no download function).

By the way, do you think it would be a good idea to make the linking text keyword
rich?? (lol)

Remember to vary the suggested anchor text as you post notices around the net.
(SECRET #3)


(31) (31) (31) (31)

Be Interviewed!

Complete with backlinks to your site or sites, of course.

Use your imagination. Radio, TV, print media, ezines, even an email interview.


(32) (32) (32) (32)

Join associations or trade groups within your industry. Make sure their online sites
have good page rank and have backlinks to their members websites.


(33) (33) (33) (33)

B2B websites should have contract language that specifically requires a backlink in
pages that have already been indexed by search engines. This contract language
should apply to all:

partners
subcontractors
suppliers or vendors
resellers or affiliates


(34) (34) (34) (34)

Host a Top Site

You will need a cgi program.

"Top Sites" are a ranking system. Websites that sign up with your "Top Site" are
given a text link or button with their id, and they post this link to you on their site.

The more visitors the website sends to you, the higher it ranks. You know which
sites send traffic due to the cgi script and the imbedded id.

A source for scripts:

http://return.to/topsite1 


(35) (35) (35) (35)

Host a web ring.

All the links on every Web ring banner point to your site and redirect to member
sites.

You will need a script to host your web ring, and a source is:

http://return.to/webring1 


(36) (36) (36) (36)

Use paid link text advertising.

Placing paid text link ads on high traffic websites that have a theme directly related
to your website is a powerful strategy when used in combination with the above link
building strategies.

Below are two good sources that have two different processes for you to achieve this
goal:

http://www.linkadage.com 
Text link ads through an auction process.

http://www.linkworth.com 
Direct placement of text link ads.


Trade One-Way Text Link Ads that are Relevant and Human Edited.

http://www.relevantadvertising.com/ 


(37) (37) (37) (37)

Get backlinks from these 100 top rated websites:

http://www.pubsub.com/linkcounts_top100_inlinks.php 

As part of your link popularity strategy you should make it a goal to get an incoming
link from at least several of the sites listed in the 100 top websites.

Devise a strategy so that something you produce, an article, press release, etc., is
picked up and linked to by one of these highly rated sites.

You can always benefit from news or media backlinks, but otherwise seek backlinks 
from theme related websites.

Knowledge that you gain from an authoritative source such as Publicity Pro
Newsletter (see SECRET #21) should help you get backlinks from these high profile
sites.

http://www.pubsub.com/linkcounts_top100_inlinks.php 


(38-44) Reciprocal Links

(38) (38) (38) (38)


Use existing link partners and online ezine archives as sources for reciprocal links.

Search the resource pages and link directories of sites that already link to you. Seek
links with high quality websites that would offer significant value to your website
visitors.

Do AD SWAPS with ezines that have an online archive of past issues. Naturally, in
your ad you will have an url leading to your own site.

Of course your ad will include anchor text rich in appropriate keywords!


(39) (39) (39) (39)

Find quality websites with this reciprocal link exchange:

http://value-exchange.sitesell.com/tuition.html/ 

Take this step once you have installed LMA and are ready to request reciprocal links.

If you have other link management software in place, fine, but you should have a
defined procedure for adding and maintaining links.

This exchange, originates from Ken Evoy of SiteSell.com, so you know it is a
highly valuable asset. A good place for QUALITY reciprocal links.

Also, take advantage and download the free ebook,
Make Your Links Work, while you are on this site.

(40) (40) (40) (40)

Sign up with these 4 additional link exchange programs:

First a point of clarification:

Your primary goal in using these exchanges is to find useful and valuable info and
resources for your website visitors. A by-product of your listing valuable websites is
increased link popularity.

SO LINK TO QUALITY WEBSITES.

http://linkpartners.com/ 
Valuable directory of quality websites that trade reciprocal links with other sites.

http://www.links-pal.com/how-it-works.html 
Join this human-compiled directory that lists websites who actively swap links.

Your referring page will need to have a page rank of 5 since that is the minimum
required by this exchange.

http://coopadnetwork.100freeworkathometools.com 
This is a free-to-join coop advertising network.

You exchange text links within this network on regular web pages not inside link
directories.

Highly recommended!

******

http://links-for-you.com/ 
This program emails willing reciprocal link partners to your inbox.

Taking advantage of these programs should be a very productive use of your time,
because the other program members have joined with the specific intent
of developing reciprocal links.

Be selective!

Approve links to quality sites that have a similar theme to yours or offer goods or
services you know your website visitors would be interested in.


(41) (41) (41) (41)

I'll be the first to confess that I was on the Internet for five years before I knew that
there was such a thing as The Google Directory ?!?

You can use this directory to find websites with a high page rank and request
reciprocal links with appropriate sites.

Check out the Google directory at:

http://directory.google.com/ 

If you locate the category or theme of the websites you want to target, they will be
listed with the highest Page Rank (PR) websites at the top of the list.

Most of the sites near the top of the list will be PR4, PR5 or higher. These are the
websites to target as priorities for reciprocal links.


(42) (42) (42) (42)

Obtain reciprocal links from websites that are linking to your competitors.

(A)Determine which websites are your main competitors. Make up a list.

(B)Sign up with Google alerts to determine who is linking to your competitors.

http://www.google.com/alerts 
(Due to technical difficulties you may have to "copy and paste" this url to bring the
site up).

Enter link: www.yourcompetitorsurl.com  in the "Search terms" box.

For "Type" choose web.

For "how often" choose once a day.

Be aware that you can use multiple queries and keep tabs on multiple competitors.

This is easily done by adding an "OR". For example:

link:www.xyz.com OR link:www.abc.com OR link:www.roi.com

(C)Request a reciprocal link from suitable sites that link to your competitors.

These requests should have a HIGH SUCCESS RATE since you know for sure the
target sites are actively adding links.


(43) (43) (43) (43)

Find theme related websites that offer reciprocal links.

http://yahoo.com 

Your search inquiry should look like this:

"Submit a link" + "Your keyword goes here"

So a request for websites based on the keyword phrase "link building" would look
like this:

"Submit a link" + "link building"

Be sure to include the quotes.

You can use other phrases instead of "submit your link" including:


"add your site"
"submit a url"
"add a url"
"add a link"

This is a sound technique to use for niche or mini sites, because it can be very hard to
get search engine traffic for a mini site.

Add the link to your site first, then invite the reciprocal link.


(44) (44) (44) (44)

Exchange teaser articles with other webmasters.

What's that??

A teaser article is one that has been cut short, and the reader has to go to another
location, like your website, to finish reading the article.

If you get a few teaser articles on high traffic, high PR websites, you will get two
huge benefits:


Free targeted traffic

Improved link popularity


I don't have to lecture you about how much more valuable TARGETED traffic is
than random website traffic. Obviously, you want to tease an article of yours that is
relevant to your website content.

You should tease both articles in the exchange.

By tease I mean deciding where the cut off point should be. In other words do all the
work and present a completely done package to the other webmaster.

Of course, you will have keyword rich anchor texts for both links (yours and the
other webmasters links) as part of the package. And you will explain the value of
keyword rich anchor text to your reciprocal partner.

Lastly, make the links open in a new window.

Tease outstanding articles and you will definitely see positive results with this
technique.


Final Thoughts

Implementing all these secrets will take a long time and considerable effort.

Therefore, break the overall task down into several small manageable steps (MINI-
GOALS) that you can meet by a SERIES OF SPECIFIC DATES.

The time management resource detailed in SECRET #11 is a powerful force that you
can apply to maximize the tremendous impact you should get from following these
link building strategies.

Start RIGHT NOW!

Best of success!



----------------------------------------------------------------
©THE TAX TORPEDO Work At Home Newsletter features valuable FREE tools
and resources that you can use as subscription incentives to build your own opt-in
lists.
http://100FreeWorkAtHomeTools.com/freenewsletter.php 
----------------------------------------------------------------


=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================    
   

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $40
             http://www.adlandpro.com/archives/Advertising.asp
========================================================

===========Continuing Discussions (3)===================

============= Continuing Discussion (1.1) =================
Re: Taking care of oneself
From: Kim Snyder

A good idea I read somewhere was this, your mind can only hold one major thought
at a time, so why not that be a positive thought? Being positive is better for you than
anything else. But some people need to learn how to be positive so that brings in the
thoughts in the digest today about learning. Even being positive is a learned
behavior. Children learn at home how to negative and positive so you just need to
remember next time you get angry. What they learn today can help bring around
more peace in the world or more anger.
If you take time out to better yourself that nothing to do with your job, learn about
doing something new, different, most of all help someone. I feel that self-
improvement comes along in the service of helping others to improve their lives.
Best way to get a positive thought? Smile, yeah, what makes you smile?
Something good that has happen to you, joke, something you read, movies, all
simple ideas just to get you to smile. So today try to put a smile on your face cause
you never know, a smile at a stranger might be the only good that happens to them.
Start believing in the power of positive thought.

----------------------------------------------------------------
Kim Snyder Owner of http://Overallbeauty.com/catalog 
http://overallbeauty.com/havecoffee/havecoffee.htm
http://overallbeauty.com/beauty-blog/ <-- site blog

----------------------------------------------------------------
=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

============= Continuing Discussion (2.1) =================

Re: Is the Digest finally dead?
From: William Jaroske

The Moderator wrote

"Come on people! I hate to see great questions go unanswered by our expert
members! Certainly there are members out there that a) have experience with blogs,
b) know exactly how to work a forum correctly and/or c) have a profound knowledge
of affiliate recruiting! These were all subjects we touched upon in the previous
Digest and I was sure my mailbox would be bursting at the seams today.
Hey, you don't have to be an expert to post an answer or express an opinion, you
know! Your individual experience will be just as enlightening as a lecture by an
expert.

MODERATOR" end quote


For that, I guess nobody wants to post in the Adland Digest anymore because ezines
and digests are dead.

Forums are not for advertising. So people need to get that through their heads that
they are there for discussing issues and important topics.

Here is a comment I read on some blog "Deconstructing the Blog - Blogs Suck!"
http://blogforfunandprofit.blogware.com/blog/_archives/2005/5/9/666040.html 

William Jaroske
----------------------------------------------------------------
Looking for business minded people, Join American Business Group Today!!
http://tribes.tribe.net/americanbusinessgroup 

----------------------------------------------------------------

=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

============= Continuing Discussion (3.1) =================
Re: Wendy Aoki
From: Ronke Ariyo

Have contact the FBI?
I live in Washington and I am sure it is going to be hard to find him. Target your
search to where you think he could be in Washington. I live in Virginia.
Bring in the police.
I have a friend whose husband just disappeared. May God help you in your search.
Amen.

----------------------------------------------------------------
God Bless,
Miss Ariyo
http://www.searchestate.com/uws/mn558709.htm 
----------------------------------------------------------------

=====================================================
comments http://www.adlandpro.com/adlandpost.htm 

=====================================================
 

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $35
             http://www.adlandpro.com/archives/Advertising.asp
========================================================


=============== New Discussions (1) =======================

Don't feed the trolls
From: William Jaroske

I don't know what it is. But every time I post a classified advertisement somewhere. I
get people trolling and trying to sell me their product when responding to my ad.

How I usually handle the problem is not to reply at all to discuss business with them
because they in fact were not interested in your business anyway.
This presents a real problem with the online advertisement industry.

William Jaroske
----------------------------------------------------------------
No hype marketing and advertising tips, Join
American Business Group Today!!
http://tribes.tribe.net/americanbusinessgroup
----------------------------------------------------------------
=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================


===================Site Review Requests (0)=================

=====================================================
comments http://www.adlandpro.com/adlandpost.htm
 
=====================================================


================Site Review Responses (2)==================

================Site Review Responses (1.1)==================

Re: Alan Munro's Site Review
From: Mary Leedy

Hi Alan!

I took a look at your site and it's very informative. I think the one thing that should
be improved on is the spelling and the grammar. A site that has correct spelling and
grammar adds credibility and you will be taken more seriously. After the changes are
made, it will show that you took the time to make sure everything is written the way
it's supposed to be. Especially since a lot of people will be looking at it. I just
thought I would give you a suggestion on your site.

Thank you for giving me the opportunity to share my thoughts. :-)

----------------------------------------------------------------
Mary Leedy
Diamond Distributor
http://www.candlepassion.net 
http://www.SuccessByCandlelight.com 
----------------------------------------------------------------

=====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================

================Site Review Responses (1.2)==================

Re: Alan's website
From: Don Whitehead

Alan,

Nice layout on your web site. There are some misspelled words and some bad
spacing the word "achive" at the top.

Other then that it looks nice.

Don
----------------------------------------------------------------

Has never missed a payment. 
http://www.tinyurl.com/8zvzy 

----------------------------------------------------------------
 

--------------------Please Support Our Sponsor------------------------


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

Click  here to edit your ad

=================Please Support Our Sponsors============
     Be a sponsor. Place your e-mail ad  at the top for only $30
             http://www.adlandpro.com/archives/Advertising.asp
========================================================


====================GUEST ARTICLE =====================

The 20/60/20 Rule Of Leadership. Don't Go Solving The Wrong Problems, by Brent
Filson
==========================================================

Several decades ago, a passenger jet approached a Florida airport with the pilot and
co-pilot struggling to fix what they thought was a malfunctioning landing gear. The
landing-gear light was on, signaling that the gear was deployed; but both men did not
hear it actually deploy.

As the men sought to understand whether they had a defective landing-gear light or a
defective landing gear -- the co-pilot actually taking up a hatch and getting down into
the wheel well -- the aircraft kept losing altitude. Too late, a warning alarm sounded
and the plane crash, killing all aboard.

Quite possibly that tragedy has subsequently saved many lives. For the pilot and co-
pilot's actions have been used in flight simulation training programs to demonstrate
how NOT to troubleshoot problems in the cockpit.

The incident has become known as the Landing-gear Fix, a diligent attempt to solve
the wrong problem. Of course, they had a landing-gear problem on their hands. But
unbeknownst to them, they faced a far more serious problem, a pending crash.

The Landing-gear Fix is a leadership lesson. In the quest to get results, many leaders
often focus on Landing-gear Fixes -- putting their time, resources and talents into
solving wrong problems. In fact, it's been my experience working with thousands of
leaders during the past 20 years that most leaders are either working on the wrong
problems or working on the right problems in the wrong ways.

In this issue, I'll give you a tool to avoid getting involved in a leadership Landing-
gear Fix. It's a tool that will help you avoid wrong problems and focus on the right
ones. It's called the 20/60/20 rule. And it will save you aggravation and help you
avoid wasting time.

When you are leading a group of people of whatever size to get results, understand
that roughly about 20 percent of the people are intractable; they won't do -- or at least
won't want to do -- what is required. Another 20 percent will be your ardent cause
leaders in getting it done. And 40 percent will be on the fence.

How does this rule help you focus you on the right problem? For one thing, it gives
you a template of where to put your time and resources.

I wish I had known about the 20/60/20 rule early in my leadership endeavors. In the
military and later in other venues, I often gave inordinate amount of attention to
people at the intractable end. That people were upset with me and my leadership and
the direction I wanted to take organizations upset me Ė more than it should have.

I did not know that if you are not getting a portion of the people upset with you, you
are not challenging them enough as a leader. I did not know that the anger of the
people you lead is the door prize of leadership.

Apply the 20/60/20 rule to a project you undertook in the past. (Remember, those are
not exact percentages but approximations.) Which category did you focus your time,
attention, and resources on? Was it the right category to do so? What would you do
differently? How might you have moved people from the intractable end to the
highly motivated end? How did you deal with the people in the middle, the 60
percent? What category demanded your best resources and efforts? What could you
have done differently to improve your results?

What are the lessons you learned in applying the rule to a past project? List at least
three specific ones.

Now apply the 20/60/20 rule to a present leadership effort. This rule is about saving
you time, money, and resources and getting you more results to boot. There are
several ways to use it. First, as a straight up template.

How might the lessons you learned in applying the Rule to a past project now help
you apply it to this present one?

Focus on one of the three categories. How will you expend your time and resources?
It does not matter which category you focus on. The importance of the rule is that
you have the option. Without this rule, most leaders scatter their focus.

Don't get caught applying diligent solutions to the wrong problems. Apply the
20/60/20 Rule, and you'll focus on getting the right results in the right way at the
right time.

2005 © The Filson Leadership Group, Inc. All rights reserved.

About The Author

===========================================================\
The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK:
THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT
LEADERSHIP TALKS. He is founder and president of The Filson Leadership
Group, Inc. Ė and for more than 20 years has been helping leaders of top companies
worldwide get audacious results. Sign up for his free leadership e-zine and get a free
white paper: "49 Ways To Turn Action Into Results," at www.actionleadership.com 
brent@actionleadership.com 

============================================================


====================================================
comments http://www.adlandpro.com/adlandpost.htm

=====================================================


================JOKE OF THE DAY==================

Used To Live The Life Of Riley
=======================

A new man is brought into Prison Cell 102. Already there is a long-time resident
who looks to be 100 years old. The new man looks at the old-timer inquiringly.

The old-timer says, "Look at me. I'm old and worn out. You'd never believe that I
used to live the life of Riley! I wintered on the Riviera, had a boat, four fine cars, the
most beautiful women, and I ate in all the best restaurants of France."

The new man asked, "So, what happened?"

"Er... One day Riley reported his credit cards missing!"
 

=====================================================

AdlandPro.Com
23-845 Dakota Street, Suite 332
Winnipeg, Manitoba
R2M 5M3
Canada
Tel: (204)254-7228
Toll Free US and Canada: 1-866-254-7228
Fax:(204)254-5437