-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #474 Aug 02, 2005

Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
Remember Tom Sawyer?

Responses to Previous Tidbits (2)
========================
1. Re: Is It Enough To Do What You Love?
Judi Copeland , Amalia Sotiriadou

Continuing Discussions (0)
======================

New Discussions (1)
===============
Pseudo Directories - Do They Really Increase Page Ranking And Keep You
Organized?
From: Mike Makler


Site Review Requests (0)
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Site Review Responses (0)
====================

First Aid Kit
==========
Questions (1)
------------------
Re: Still no Sales!
From: Devasish Gupta

Training Article (1)
------------------------
10 Ways To Heat Up Your Sales by Benjamin Seow

GUEST ARTICLE (1)
=================
Make Sure That Your Dot-Com Doesn't Become The Next Dot-Bomb!
by Ash Kawa

Joke of the Day
==============


Word from Moderator
----------------------------

Why is time passing so quickly? It’s a new month already and summer is two-thirds
over! I don’t know about the rest of you, but everything is buzzing here! People keep
coming to me with new ideas, new projects and with a willingness to work that I
haven’t seen in a long, long time. Could it be that online marketing is finally getting
a wake-up call, or is it just me? Whatever it is, I sure hope it continues!

Make sure you visit the chatroom at:
http://community.adlandpro.com/communitychat.aspx 

You can now keep track of the discussions in the AdlandPro Digest via the following
RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss 

Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here: 
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176


Have a fruitful and profitable month!

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/ 

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=============Food For Thought=======================

=============NEW Tidbit==========================

Remember Tom Sawyer?
===================

I was recently reminded of that incredible fence-painting scene in Tom Sawyer. Do
you recall how that cunning boy made his friends think it was a PRIVILEGE and
very much fun indeed to be painting a fence, and they all ended up doing the work
and PAYING him for it, while he sat on a barrel (I think) eating an apple and
watching them?

Boy, if I had that kind of persuasive ability, I would now be a millionaire!

Here is the question of the day: What do you think of Tom Sawyer? Was he a con
artist or an entrepreneur?

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=================Responses to Previous Tidbits (2)================

=================Response (1.1)==============================

RE: Is It Enough To Do What You Love
From: Judi Copeland

I guess that would depend upon your standards of what is acceptable in your life.
The answer would vary from one person to another.

My father worked really hard all his life at jobs he didn't particularly love, but in his
mindset it was good, honest work that helped him support his family. It made him
proud to work a steady job. He had friends and good management behind him. I
would say he liked what he did for a living, but it was not his passion. He gave up
on such things as being "pipe dreams", but then again, he was young when he got
married and immigrated to a new country so his view of things were quite different
from my own. He was merely on the survival level.

Despite working a job that was not his passion, he made a decent living. We were
not rich by any stretch of the imagination. We got by. We were happy. To my
father, this was the best he expected from life. Living your dreams was meant for
the night when you slept.

To me, I could not imagine working a job that I was not passionate about again. I
worked a few of those in the past and ended up hating myself and quitting not too
long into it. Then there were some jobs I really loved, but there was no future or real
chance of opportunity in them. And then I decided to follow my own dreams and
figure out an angle to make money at the same time. I'm not rich, but I'm happy. I
get by.

I guess going through two different routes, my father and I came to the same
conclusions that happiness is something you achieve on the inside, but sometimes
you have to do what you need to do to make a living.

I know of many people we often call "dreamers" who think big, talk big, and have
big plans. They work really hard at the beginning and claim they are so excited, then
end up doing something else because it failed to meet their dreams. They scrape
themselves up and try again doing things people tell them will make them rich, but
the problem is they are not happy because it is someone else's dream they are
following and they don't have a clue on what they need to do on their own.

I guess it would all boil down to - what is enough for you and what are you willing to
do to get enough?

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=================Response (1.2)==============================

Re: Is It Enough To Do What You Love
From: Amalia Sotiriadou 

OK, I promised I would reveal to you my views about this particular question I
posed in the previous Digest and now I’m stuck for it! :)

It’s my personal opinion that it is NOT enough to do what you love.

For one thing, if you are like me, you might love, or at least like many things, so how
do you choose one over the others and devote yourself to it? I get “itchy” when I’m
concentrating on one thing for too long a period of time. I think of things I could be
doing for something else and feel restless.

On the other hand, it is absolutely vital that you concentrate on something to the
exclusion of everything else – more or less – if you intend to succeed, and I know
that.

On the third hand (where did that come from? lol) if you get TOO good at doing a
job, everyone wants you to keep doing it until you sort of keel over! And when you
are all pooped out and can’t do it any more, you stop making money. Ugh!

Having bounced back and forth between my three hands for a while, I believed that
there must be a better way. It eventually dawned on me (I’m not the brightest crayon
in the box) that here I am, working with technology. A much more advanced
technology than the one that was used to take men to the moon. Then, I remembered
something else. It was my first semester Computer Science Professor telling me that
the one thing computers were good at was to do repetitive tasks so that people didn’t
have to.

Hmmmm… put two and two together and in my case you usually get five, but I think
that this time I did the addition right. The answer had been right in front of my eyes
all the time and I hadn’t seen it. The answer was: automation!

Yea, I know that Henry Ford thought of it 100 years ago, but like I said, I’m a bit
slow. The problem now was, how could I automate tasks that usually required “the
personal touch”? Well, I thought, what am I doing now? As it happened, I was busy,
busy, busy training people at the time. I had to be up at odd hours to accommodate
the different time zones. So I said, OK, I will write what I’m saying in a multi-part
course, place it in an autoresponder and ask people to sign up for it. And people did.
By the hundreds. And I FINALLY got some sleep!

Technology has advanced since then. I’m excited at all the new ways to automate
and pass on information available to us now, so I’m preparing new stuff in new
ways. But I’m only going to do it ONCE. And move on to something else
that I love :)

Amalia Sotiriadou
http://www.adlandpro.com/directad/go/56876/ 

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=============== New Discussions (1) =======================

Pseudo Directories - Do They Really Increase Page Ranking And Keep You
Organized?
From: Mike Makler


In This Article you will learn about Pseudo Directories, a simple tool that will not
only keep you organized but when used properly can actually increase your ranking
points because you will have file names that are extremely optimized for the Page
Ranking Bots.

Conventional Wisdom states you should use Sub-Directories to organize your web
Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when
you Do this, Many of the Page Ranking Algorithms in use today deem that pages
close to your Root are of a Higher Value then pages that are further away from your
root. If you have 2 Web Pages with the Exact same content (web1.html and
web2.html) http://yourdomain.com/web1.html and
http://yourdomain.com/articles/training/web2.html 

All things being equal Web1.html will have a higher ranking then Web2.html
because Web1.html is in the Root Directory and Web2 is in a Sub Directory.

As a Web Designer or a Home Based Business owner wearing a Web Designer Hat it
seems you have 2 Choices, do what seems right and in many ways best and use a
Pretty Directory Structure and Loose Ranking points or Throw out the Directory
Structure and Gain Ranking Points. Many People Choose the Directory structure
either because they don't know about the page Ranking Algorithms or they feel a
strong need to be organized and are willing to sacrifice ranking points.

Pseudo Directories are the Best of Both Worlds. They allow you to keep your
Directory organized and not loose ranking points. In fact by using meaningful names
for your Pseudo Directories you can actually gain Ranking Points.

A quick lesson on File Naming if you have 3 Web Pages with identical content and
they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which
file do you think will have the Lowest ranking and The Highest Ranking for the
phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-
Bathroom.html will be the highest rank.

The Pseudo Directory takes advantage of this page naming structure to allow you to
organize your Web Pages and still maximize your page ranking.

As an Example you have a Web Page that is Promoting products and Services to
Homeowners and Would be Homeowners. You want to build some content rich web
pages using articles that you find and Reprint. Using Conventional Methods you
would have a Directory Structure that looks like

root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.

With the Pseudo Directory method you keep all your files in the root Directory you
just name them using the Optimal naming rules. Now you would simply have Pseudo
Directories named

Home-Loan
Home-Repair
Home-Selling

So An Article on Roof Repair would be named home-repair-roof.html Similarly an
article on Kitchen Repair would be named Home-Repair-Kitchens.html and on
Bathroom repair would be named Home-Repair-Bathrooms.html. An Article on FHA
Loan Loans would be named Home-Loan-FHA.html and an Article on how to sell
your home by owner (FSBO) would be called Home-Selling-FSBO.html

This next step is optional but it does have a few advantages and will help increase
your page rank even more. Create a Table of Contents or Site Map for each Pseudo
Directory. So continuing with the above example create a Files called
Home-Loan-Contents.html - Links to all Home-Loan Files
Home-Repair-Contents.html - Links to all Home-Repair Files
Home-Selling-Contents.html - Links to all Home-Selling Files

Next (If you have more then 3 or 4 sub topics) Create a Page called Home-
Contents.html where you have links to Home-Repair-contents.html and Home-Loan-
contents.html and Home-Selling-contents.html ...

Copyright © 2005-2006 Mike Makler

----------------------------------------------------------------------------------
Mike Makler has been Marketing Online Since 2001 and has Built an Online
Organization of over 100,000 members. You can see My Web Page Here and be sure
and Subscribe to my Newsletter http://www.ewguru.com/hbiz/home.html 
-----------------------------------------------------------------------------------

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================= First Aid Kit==========================

Do you have a problem to handle or a question that needs answering?
THIS is the place to post it!

=====================QUESTIONS (1)====================

Re: Still no Sales!
From: Devasish Gupta

If a website is receiving traffics, has good content and everything is conducive to
making sales but still there are no sales, what should one do?

Please Help!
----------------------------------------------------------------
Devasish Gupta
"Internet Marketing That Works!"
http://emarketingtips.blogspot.com 
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MODERATOR RESPONSE:

Devasish,

Since the only website you mentioned is the one in your signature, I went over to see
it. As far as I could see it’s a collection of blogs… interesting, perhaps, but with no
clear indication of what is being sold there, at least not without doing a lot of
reading, which I’m willing to bet that not many casual visitors would be willing to
do. If this is NOT the website you are referring to, then please provide us with the
URL to your website so that the members can judge for themselves.

Amalia

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=================== Training Article ========================

10 Ways To Heat Up Your Sales by Benjamin Seow


Here are 10 different ways to heat yup your sales to sizziling levels

1. After Sales Follow Up
Send a follow up "satisfaction questionnaire" email to each customer after they make
a purchase. Doing this will help in improving your order system, customer service,
site as well as create a good impression in customers minds.

2. Give To Receive
Set aside a percentage of your profits to a good cause that your customers would
like. It could be a charity, school, environmental improvements, etc.

3. Accept Constructive Criticism
Accept criticism as a feedback mechanism and it will help improve your online
business. Don't let criticism get down, use it to spur improvement for your business.

4. Free Up Cash
Try bartering for services, supplies and equipment before buying them for your
business. Make use of the extra money you save on advertising and promoting your
business.

5. Have Short email Courses
Create short email courses to give away on an auto-responder. Each lesson should be
of value as well as acting as a plug for your product or service. People will buy
quicker when they see your bennefits and ad repeatedly.

6. Disguise Your Classified Ads
Disguise your classified ads so that they don't sound or look like an ad. Don't ask
people to buy anything or they won't click. Try giving something
away, like an e-course instead.

7. Increase Your Freebie Value
Increase your free bonus products' perceived value. Don't use the phrases like "free
bonuses". Instead use phrase's like "you will also get" or "also included".

8. Make Your Website "Sticky"
Try to keep your visitors on your web site longer. The longer they stay, the more
opportunities for them to buy.
Increase stickiness of your site by giving good content or have contest.

9. Continually Ad New Products
Make sure to continually create new products and services or improving old ones.
An alternative is have new resale
products continually.

10. Share Cost
Share the cost of online advertising and marketing by sharing a web site with a
similar, non-competing business. Both will put up half the cost and your advertising
budget will be increased

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About the Author
Benjamin Seow is a popular information publisher and
has recently created an amazing system for increasing
your free time AND profits in under 7 days at:

==> http://www.EntrepreneurMillions.com 
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