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ADLANDS' DIGEST
A Free subscribed Discussion List
of 25751 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at
http://www.adlandpro.com/
Bogdan Fiedur, Publisher
contact at
http://www.adlandpro.com/adlandpost.htm
Moderator, Amalia Sotiriadou
Vol. 1 issue #474 Aug 02, 2005
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Topics in this issue:
================
Word from the Moderator
===================
Food For Thought
================
Remember Tom Sawyer?
Responses to Previous Tidbits (2)
========================
1. Re: Is It Enough To Do What You Love?
Judi Copeland , Amalia Sotiriadou
Continuing Discussions (0)
======================
New Discussions (1)
===============
Pseudo Directories - Do They Really Increase Page Ranking And Keep You
Organized?
From: Mike Makler
Site Review Requests (0)
===================
Site Review Responses (0)
====================
First Aid Kit
==========
Questions (1)
------------------
Re: Still no Sales!
From: Devasish Gupta
Training Article (1)
------------------------
10 Ways To Heat Up Your Sales by Benjamin Seow
GUEST ARTICLE (1)
=================
Make Sure That Your Dot-Com Doesn't Become The Next Dot-Bomb!
by Ash Kawa
Joke of the Day
==============
Word from Moderator
----------------------------
Why is time passing so quickly? It’s a new month already and summer is
two-thirds
over! I don’t know about the rest of you, but everything is buzzing here! People
keep
coming to me with new ideas, new projects and with a willingness to work that I
haven’t seen in a long, long time. Could it be that online marketing is finally
getting
a wake-up call, or is it just me? Whatever it is, I sure hope it continues!
Make sure you visit the chatroom at:
http://community.adlandpro.com/communitychat.aspx
You can now keep track of the discussions in the AdlandPro Digest via the
following
RSS feed link:
http://www.adlandpro.com/archives/adlanddigest.rss
Posting in the AdlandPro Digest Forum is ONE way of beating spam filters!
The AdlandPro Digest Forum can be found here:
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Have a fruitful and profitable month!
Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page:
http://www.adlandpro.com/directad/go/56876/
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=============Food For Thought=======================
=============NEW Tidbit==========================
Remember Tom Sawyer?
===================
I was recently reminded of that incredible fence-painting scene in Tom Sawyer.
Do
you recall how that cunning boy made his friends think it was a PRIVILEGE and
very much fun indeed to be painting a fence, and they all ended up doing the
work
and PAYING him for it, while he sat on a barrel (I think) eating an apple and
watching them?
Boy, if I had that kind of persuasive ability, I would now be a millionaire!
Here is the question of the day: What do you think of Tom Sawyer? Was he a con
artist or an entrepreneur?
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=================Responses to Previous Tidbits (2)================
=================Response (1.1)==============================
RE: Is It Enough To Do What You Love
From: Judi Copeland
I guess that would depend upon your standards of what is acceptable in your
life.
The answer would vary from one person to another.
My father worked really hard all his life at jobs he didn't particularly love,
but in his
mindset it was good, honest work that helped him support his family. It made him
proud to work a steady job. He had friends and good management behind him. I
would say he liked what he did for a living, but it was not his passion. He gave
up
on such things as being "pipe dreams", but then again, he was young when he got
married and immigrated to a new country so his view of things were quite
different
from my own. He was merely on the survival level.
Despite working a job that was not his passion, he made a decent living. We were
not rich by any stretch of the imagination. We got by. We were happy. To my
father, this was the best he expected from life. Living your dreams was meant
for
the night when you slept.
To me, I could not imagine working a job that I was not passionate about again.
I
worked a few of those in the past and ended up hating myself and quitting not
too
long into it. Then there were some jobs I really loved, but there was no future
or real
chance of opportunity in them. And then I decided to follow my own dreams and
figure out an angle to make money at the same time. I'm not rich, but I'm happy.
I
get by.
I guess going through two different routes, my father and I came to the same
conclusions that happiness is something you achieve on the inside, but sometimes
you have to do what you need to do to make a living.
I know of many people we often call "dreamers" who think big, talk big, and have
big plans. They work really hard at the beginning and claim they are so excited,
then
end up doing something else because it failed to meet their dreams. They scrape
themselves up and try again doing things people tell them will make them rich,
but
the problem is they are not happy because it is someone else's dream they are
following and they don't have a clue on what they need to do on their own.
I guess it would all boil down to - what is enough for you and what are you
willing to
do to get enough?
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=================Response (1.2)==============================
Re: Is It Enough To Do What You Love
From: Amalia Sotiriadou
OK, I promised I would reveal to you my views about this particular question I
posed in the previous Digest and now I’m stuck for it! :)
It’s my personal opinion that it is NOT enough to do what you love.
For one thing, if you are like me, you might love, or at least like many things,
so how
do you choose one over the others and devote yourself to it? I get “itchy” when
I’m
concentrating on one thing for too long a period of time. I think of things I
could be
doing for something else and feel restless.
On the other hand, it is absolutely vital that you concentrate on something to
the
exclusion of everything else – more or less – if you intend to succeed, and I
know
that.
On the third hand (where did that come from? lol) if you get TOO good at doing a
job, everyone wants you to keep doing it until you sort of keel over! And when
you
are all pooped out and can’t do it any more, you stop making money. Ugh!
Having bounced back and forth between my three hands for a while, I believed
that
there must be a better way. It eventually dawned on me (I’m not the brightest
crayon
in the box) that here I am, working with technology. A much more advanced
technology than the one that was used to take men to the moon. Then, I
remembered
something else. It was my first semester Computer Science Professor telling me
that
the one thing computers were good at was to do repetitive tasks so that people
didn’t
have to.
Hmmmm… put two and two together and in my case you usually get five, but I think
that this time I did the addition right. The answer had been right in front of
my eyes
all the time and I hadn’t seen it. The answer was: automation!
Yea, I know that Henry Ford thought of it 100 years ago, but like I said, I’m a
bit
slow. The problem now was, how could I automate tasks that usually required “the
personal touch”? Well, I thought, what am I doing now? As it happened, I was
busy,
busy, busy training people at the time. I had to be up at odd hours to
accommodate
the different time zones. So I said, OK, I will write what I’m saying in a
multi-part
course, place it in an autoresponder and ask people to sign up for it. And
people did.
By the hundreds. And I FINALLY got some sleep!
Technology has advanced since then. I’m excited at all the new ways to automate
and pass on information available to us now, so I’m preparing new stuff in new
ways. But I’m only going to do it ONCE. And move on to something else
that I love :)
Amalia Sotiriadou
http://www.adlandpro.com/directad/go/56876/
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=============== New Discussions (1) =======================
Pseudo Directories - Do They Really Increase Page Ranking And Keep You
Organized?
From: Mike Makler
In This Article you will learn about Pseudo Directories, a simple tool that
will not
only keep you organized but when used properly can actually increase your
ranking
points because you will have file names that are extremely optimized for the
Page
Ranking Bots.
Conventional Wisdom states you should use Sub-Directories to organize your
web
Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings
when
you Do this, Many of the Page Ranking Algorithms in use today deem that
pages
close to your Root are of a Higher Value then pages that are further away
from your
root. If you have 2 Web Pages with the Exact same content (web1.html and
web2.html)
http://yourdomain.com/web1.html and
http://yourdomain.com/articles/training/web2.html
All things being equal Web1.html will have a higher ranking then Web2.html
because Web1.html is in the Root Directory and Web2 is in a Sub Directory.
As a Web Designer or a Home Based Business owner wearing a Web Designer Hat
it
seems you have 2 Choices, do what seems right and in many ways best and use
a
Pretty Directory Structure and Loose Ranking points or Throw out the
Directory
Structure and Gain Ranking Points. Many People Choose the Directory
structure
either because they don't know about the page Ranking Algorithms or they
feel a
strong need to be organized and are willing to sacrifice ranking points.
Pseudo Directories are the Best of Both Worlds. They allow you to keep your
Directory organized and not loose ranking points. In fact by using
meaningful names
for your Pseudo Directories you can actually gain Ranking Points.
A quick lesson on File Naming if you have 3 Web Pages with identical content
and
they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which
file do you think will have the Lowest ranking and The Highest Ranking for
the
phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-
Bathroom.html will be the highest rank.
The Pseudo Directory takes advantage of this page naming structure to allow
you to
organize your Web Pages and still maximize your page ranking.
As an Example you have a Web Page that is Promoting products and Services to
Homeowners and Would be Homeowners. You want to build some content rich web
pages using articles that you find and Reprint. Using Conventional Methods
you
would have a Directory Structure that looks like
root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.
With the Pseudo Directory method you keep all your files in the root
Directory you
just name them using the Optimal naming rules. Now you would simply have
Pseudo
Directories named
Home-Loan
Home-Repair
Home-Selling
So An Article on Roof Repair would be named home-repair-roof.html Similarly
an
article on Kitchen Repair would be named Home-Repair-Kitchens.html and on
Bathroom repair would be named Home-Repair-Bathrooms.html. An Article on FHA
Loan Loans would be named Home-Loan-FHA.html and an Article on how to sell
your home by owner (FSBO) would be called Home-Selling-FSBO.html
This next step is optional but it does have a few advantages and will help
increase
your page rank even more. Create a Table of Contents or Site Map for each
Pseudo
Directory. So continuing with the above example create a Files called
Home-Loan-Contents.html - Links to all Home-Loan Files
Home-Repair-Contents.html - Links to all Home-Repair Files
Home-Selling-Contents.html - Links to all Home-Selling Files
Next (If you have more then 3 or 4 sub topics) Create a Page called Home-
Contents.html where you have links to Home-Repair-contents.html and
Home-Loan-
contents.html and Home-Selling-contents.html ...
Copyright © 2005-2006 Mike Makler
----------------------------------------------------------------------------------
Mike Makler has been Marketing Online Since 2001 and has Built an Online
Organization of over 100,000 members. You can see My Web Page Here and be
sure
and Subscribe to my Newsletter
http://www.ewguru.com/hbiz/home.html
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================= First Aid Kit==========================
Do you have a problem to handle or a question that needs answering?
THIS is the place to post it!
=====================QUESTIONS (1)====================
Re: Still no Sales!
From: Devasish Gupta
If a website is receiving traffics, has good content and everything is
conducive to
making sales but still there are no sales, what should one do?
Please Help!
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"Internet Marketing That Works!"
http://emarketingtips.blogspot.com
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MODERATOR RESPONSE:
Devasish,
Since the only website you mentioned is the one in your signature, I went
over to see
it. As far as I could see it’s a collection of blogs… interesting, perhaps,
but with no
clear indication of what is being sold there, at least not without doing a
lot of
reading, which I’m willing to bet that not many casual visitors would be
willing to
do. If this is NOT the website you are referring to, then please provide us
with the
URL to your website so that the members can judge for themselves.
Amalia
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=================== Training Article ========================
10 Ways To Heat Up Your Sales by Benjamin Seow
Here are 10 different ways to heat yup your sales to sizziling levels
1. After Sales Follow Up
Send a follow up "satisfaction questionnaire" email to each customer after
they make
a purchase. Doing this will help in improving your order system, customer
service,
site as well as create a good impression in customers minds.
2. Give To Receive
Set aside a percentage of your profits to a good cause that your customers
would
like. It could be a charity, school, environmental improvements, etc.
3. Accept Constructive Criticism
Accept criticism as a feedback mechanism and it will help improve your
online
business. Don't let criticism get down, use it to spur improvement for your
business.
4. Free Up Cash
Try bartering for services, supplies and equipment before buying them for
your
business. Make use of the extra money you save on advertising and promoting
your
business.
5. Have Short email Courses
Create short email courses to give away on an auto-responder. Each lesson
should be
of value as well as acting as a plug for your product or service. People
will buy
quicker when they see your bennefits and ad repeatedly.
6. Disguise Your Classified Ads
Disguise your classified ads so that they don't sound or look like an ad.
Don't ask
people to buy anything or they won't click. Try giving something
away, like an e-course instead.
7. Increase Your Freebie Value
Increase your free bonus products' perceived value. Don't use the phrases
like "free
bonuses". Instead use phrase's like "you will also get" or "also included".
8. Make Your Website "Sticky"
Try to keep your visitors on your web site longer. The longer they stay, the
more
opportunities for them to buy.
Increase stickiness of your site by giving good content or have contest.
9. Continually Ad New Products
Make sure to continually create new products and services or improving old
ones.
An alternative is have new resale
products continually.
10. Share Cost
Share the cost of online advertising and marketing by sharing a web site
with a
similar, non-competing business. Both will put up half the cost and your
advertising
budget will be increased
======================================================
About the Author
Benjamin Seow is a popular information publisher and
has recently created an amazing system for increasing
your free time AND profits in under 7 days at:
==>
http://www.EntrepreneurMillions.com
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====================GUEST ARTICLE =====================
Make Sure That Your Dot-Com Doesn't Become The Next Dot-Bomb!
by Ash Kawa
=========================================================
Late last night I turned on my television and discovered a used car salesman trying to
sell this cheap clunker of a car to recently pink-slipped and bankrupt dot-com
unfortunates. Apparently if you want to trade in your luxury sports car, these guys
would be "happy" to give you a great deal on something more "economical."
I saw this and I started to laugh. I mean, you have to give these guys credit. They're
pursuing a niche. But it also convinced me that it's time to publicly address some of
the rumors that have been flying around. With media doomsayers spouting
predictions of dot-com fallout, both investors and e-business owners are
understandably nervous.
Everyone wants to know, "What separates the dot-coms from the dot-bombs?"
It's a good question, but before I answer, I want you to think about something for a
moment. Did you know that between 2003 and 2004, online shopping grew a
staggering 580%?
Now think about this. Online consumers couldn't care less about the dot-coms
dropping off the Web. More and more people are coming online to shop, and the
number of purchases that they're making each year are continuing to increase. Those
new to e-shopping are making 9 purchases a year and those with more Web
experience (5+ years online) are making 20 purchases a year (Forrester Research).
So what's going on? Online spending is growing at fantastic speeds… e-Shopping is
becoming a routine part of consumer life… yet all we're hearing about right now is
failed dot-coms.
One by one, companies like Furniture.com, Pets.com, MotherNature.com,
Toysmart.com, Living.com, Mortgage.com, Garden.com, etc… have closed their
doors, and each time the pink slips are handed out, the media has a feeding frenzy.
Feature stories promising easy wealth and overnight success have now turned into
the dot-com obituaries. It's enough to make your head spin.
And that's why these statistics I've just shown you are important. Obviously the
whole story is not being told. If online shopping has increased by a whopping 580%
in the past 2 years… and if shopping online is becoming a regular part of consumer
life… all of this money must be lining someone's pockets. But whose?
That's not as hard to figure out as you might think. First, let's take a critical look at
the dot-com failures -- the "dot-bombs." You can learn a LOT by analyzing the
common mistakes that were made…
Top Three Mistakes Made By Dot-Coms Gone Dot-Bomb
Mistake #1: Tried to be everything to everyone.
Consider Pets.com for a moment. Their target market of Pet owners was HUGE! But
so were the obstacles they needed to overcome to turn a profit -- "Pets" is a very
general market. There are dog owners, cat owners, hamster owners, bird owners, fish
owners… I could go on! And each of these groups has different needs when it comes
to pet food, pet supplies, pet toys, etc…
Marketing to and meeting the needs of all these different groups of people, with all
these different products and services, is no small undertaking. I'm not saying it can't
be done, I'm just pointing out that it costs money… A lot of money.
And this leads us to the next mistake…
Mistake #2: Threw millions of dollars of venture capital at an unproven business
plan that required years of blood, sweat, and tears to reach profitability.
Creating a nationally recognized brand requires deep pockets and a whole lot of
patience… and that means you need investors with really strong stomachs.
When the market softened up this past year, many investors became frustrated -- and
even panicked -- as the dot-coms continued to vacuum up millions of dollars of
investment capital without any sign of turning profitable.
Could these companies have succeeded with continued investment? For many,
definitely. But when investors withdrew their support, they never got their chance.
So finally, we arrive at…
Mistake #3: Invested buckets of cash in unprofitable advertising.
The simple truth is, banner advertising just isn't as profitable as it once was. Ads that
once pulled 5 to 10 percent click-throughs are now lucky to pull 0.6 to 0.8%.
Unfortunately, while this shift was happening, many dot-coms just continued to
blindly throw millions of dollars at unproven, often untargeted, advertising that
pulled extremely low returns.
Sadly, they might as well have been lighting piles of cash on fire -- at least they
would have saved a few pennies heating their office space. But then, hindsight is
always 20/20…
Learn From Their Mistakes And Build Lasting, Profitable Success With The
Following Rules:
Rule #1: Focus on a well-defined niche market.
Rather than trying to dominate a huge, general market like pet owners or car owners,
narrow your focus to a targeted "niche" like parrot owners or women interested in
learning about automotive maintenance and repair.
The truth is, running two or three web sites that each target a specific niche market is
the easiest way to make money on the Internet. Everyone is looking for the “big
money” makers so, all too often, niche markets are ignored. Yet this is how I have
made most of my money online!
I find a targeted niche market, figure out what they want, develop the product, and
then offer it to them. Easy, right? Well, it gets even better because I then automate
the entire business from beginning to end, thereby freeing myself to start this process
all over again.
Find a niche market. Figure out what they want. Develop the product. Offer it to
them. Automate the business. Start another and diversify. That’s it. Sounds too easy
to be worth millions, right? Wrong! There is a LOT of money to be made this way.
Rule #2: Develop a strong Unique Selling Proposition (USP).
If you have a lot of competitors in your specific industry, then you need to develop
your own unique selling proposition. You need to emphasize what makes you better
than your competition. Explain to your customers exactly how and why they'll
benefit from doing business with you as opposed to someone else. For example…
Your product/service might cost less than others.
You may have a higher quality product or service and can charge more accordingly.
You offer a better guarantee than anyone else. You might target a specific age group,
industry, or type of person. You provide special knowledge or advice that is not
available anywhere else! You offer special incentives that no one else does. Your
customer service is better than your competition’s. Whatever your angle, the bottom
line when promoting your product or service is to emphasize what makes you special
or unique. Find an obvious void in the marketplace and fill it! Adjust your company
or product to meet a specific need and then specialize, specialize, specialize!
Rule #3: Spend your advertising dollars wisely.
Once you have defined your market and developed your unique selling proposition,
figuring out who you're advertising to and where they hang out online suddenly
becomes way easier. And this means that you can strategically place your ads where
they'll pull the most targeted potential customers.
As e-business owners get tired of spending their limited advertising dollars on high
priced CPM (cost per thousand ad impressions) that pull pitiful results, the demand
for more performance-based advertising continues to increase. Pay for customers…
not overpriced, unproven advertising.
Rule #4: Model success
Obviously there are a lot of steps involved in building a profitable e-business. You
need a strategically designed web site, you need a quality product or service, you
need killer sales copy, you need a flawless sales process… you need a cutting-edge
marketing campaign designed to blow your competitors right out of the water!
That's why you'll be far better off – and way ahead of your competition – if you take
the time to educate yourself. Why reinvent the wheel when you can learn from
someone who has been there, spent the cash, researched the techniques, and made
the mistakes for you?
Rule #5: Have a well-developed business plan that includes a clear definition of how
you plan to profit.
Plan to profit. That probably seems obvious. Unfortunately, too many people get
caught up in some plan or scheme and don't take the time to research, test, and plan
exactly how they're going to make their money.
An *idea* is NOT a business plan. It's just that… an idea. It becomes a plan when
you've researched it, defined your market, figured out exactly how you're going to
market yourself, and planned to profit within a set period of time.
As I have made available this invaluable information to everyone free of cost, visit
our website http://www.hostforwebsite.com [$0.75/month & FREE Download of 8
Billion MP3 songs!] Industry Lowest Price! Unbeatable Website Hosting Features!
So What's The Bottom Line?
Is there still money to be made on the Internet? Definitely! With online shopping
having increased by an incredible 580% over the past two years and the Internet
becoming an everyday part of the consumer lifestyle, now is an excellent time to be
starting or promoting your e-business.
Think about it… The economy is correcting itself after a huge spurt of uncontrolled
growth, giving you the perfect opportunity to learn from other's mistakes and
strengthen your own business plan.
Take advantage of your competitor's hesitation at this dramatic turning point and
scoop up your share of the market by going after a well-defined niche market with a
strong unique selling proposition. Be smart with your advertising dollars, educate
yourself, model success, and plan to profit.
Once you've dominated one niche market with this strategy, you can start to expand
your focus… or go after a completely different niche. Whatever you decide, as long
as you follow a well-researched plan and test everything along the way, this is a
fantastic opportunity to profit from consumers' increased acceptance of e-commerce.
============================================================
About the Author
Ash Kawa has written hundreds of articles specializing in helping people succeed
when the competition is tough. President of a successful Website Hosting Company
http://www.hostforwebsite.com [$0.75/month & FREE Download of 8 Billion MP3
songs!]
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================JOKE OF THE DAY==================
Meeting The Parents
A girl asks her boyfriend to come over Friday night and have dinner with her
parents. Since this is such a big event, the girl announces to her boyfriend that after
dinner, she would like to go out and make love for the first time.
Well, the boy is ecstatic, but he has never had sex before, so he takes a trip to the
pharmacist to get some condoms. The pharmacist helps the boy for about an hour.
He tells the boy everything there is to know about condoms and sex.
At the register, the pharmacist asks the boy how many condoms he'd like to buy, a 3-
pack, 10-pack, or family pack. The boy insists on the family pack because he thinks
he will be rather busy, it being his first time and all.
That night, the boy shows up at the girl's parents house and meets his girlfriend at the
door. "Oh, I'm so excited for you to meet my parents, come on in!"
The boy goes inside and is taken to the dinner table where the girl's parents are
seated. The boy quickly offers to say grace and bows his head.
A minute passes, and the boy is still deep in prayer, with his head down.
10 minutes pass, and still no movement from the boy.
Finally, after 20 minutes with his head down, the girlfriend leans over and whispers
to the boyfriend, "I had no idea you were this religious."
The boy turns, and whispers back, "I had no idea your father was a pharmacist."
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