-                                                    ADLANDS' DIGEST
                                        A Free subscribed Discussion List
                                                 of 25751 subscribers
                                       on web marketing and promotion
                               supported by AdlandPro World's Classifieds
                                          at http://www.adlandpro.com/
                                              Bogdan Fiedur, Publisher
                                                       contact at
                                  http://www.adlandpro.com/adlandpost.htm
                                         Moderator, Amalia Sotiriadou
                                         Vol. 1 issue #475 Aug 08, 2005

 

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Topics in this issue:
================

Word from the Moderator
===================

Food For Thought
================
Are you preparing your children for success?

Responses to Previous Tidbits (2)
========================
Re: Tom Sawyer Comment
From: Craig Flippen

Continuing Discussions (0)
======================

New Discussions (1)
===============
Pharming - Another New Scam
From: Gary Gresham

Site Review Requests (0)
===================

Site Review Responses (0)
====================

First Aid Kit
==========
Responses etc (4)
------------------
1. RE: Still No Sales! (Devasish Gupta)
From: Kindra Martinenko

2. Re: sales being exposed
From: Kathy Martin

3. Re: MODERATOR RESPONSE: Still no Sales!
From: Devasish Gupta

4. MODERATOR RESPONSE

Training Article (1)
------------------------
Website Traffic Benefits by Oland Whitecotton

GUEST ARTICLE (1)
=================
Tips for Evocative, Distinctive Company Names, by Marcia Yudkin

Joke of the Day
==============


Word from Moderators
----------------------------

It’s time for some changes in the Digest!
As of this issue, you will no longer be receiving the AdlandPro Digest
in your email box. I know that many of you will be unhappy to hear
that, the Digest has been our trusty e-zine, coming to our mailbox every
week for years. However, times are changing and we must adapt.
NO, the Digest is not being discontinued! It’s going BLOG!!
That’s right, from today on, you will only receive a notice that the
Digest has been published. As soon as you receive the notice, you will
be able to go and read it here:

http://www.adlandpro.com/adlanddigest.asp

Please continue to send your posts to the special posting link we
include in every section. If you MUST post a response in the blog area,
keep it general and pertaining to AdlandPro or to the Digest as a whole,
not as a response to a specific posting. Responses to specific postings
will be included INSIDE the Digest only!

Absolutely no ads will be allowed, except for the usual 4 line signature
where you may place your links as usual.

This is an experimental format. We will test it for a while and see how
it works out. It’s a great opportunity for our active members, since all
blogs will be picked up by the search engines. Our contributors will
become known very quickly!

Bogdan and I sincerely hope that you will like the new way of
distributing the Digest and that everyone will contribute to make it one
of the best publications on the net!

Make sure you visit the chatroom at:
http://community.adlandpro.com/communitychat.aspx 

You can now keep track of the discussions in the AdlandPro Digest via
the following RSS feed link: http://www.adlandpro.com/archives/adlanddigest.rss

Posting in the AdlandPro Digest Forum is ONE way of beating spam
filters!
The AdlandPro Digest Forum can be found here:
http://www.adlandpro.com/directad/forumShow.aspx?ForumID=176


Have a fruitful and profitable week!

Amalia Sotiriadou
Moderator
Adland Digest
My AdLandPro Community page: http://www.adlandpro.com/directad/go/56876/ 

================================================

comments http://www.adlandpro.com/adlandpost.htm

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=============Food For Thought==================


=============NEW Tidbit====================


Are you preparing your children for success?
=================================
Now you might wonder… what does this subject have to do with online business? Well, quite a bit actually! More and more people are coming online to find the opportunities they can no longer find in the brick and mortar world and as time goes by, this number will only grow. I can imagine the next generation doing most of their business and/or work online. It’s our responsibility to teach them how they will succeed in an electronic world, as well as in the “real” world.

So, my question of the day is: What are you doing to prepare your children to succeed in a world where the only “job” worth having may be to have their own Internet business?


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comments http://www.adlandpro.com/adlandpost.htm

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===========Responses to Previous Tidbits (1)===========

Re: Tom Sawyer Comment
From: Craig Flippen

I think Tom was a little of both. This is required as an Entrepreneur
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===========Continuing Discussions (0)=============


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============= New Discussions (1) ================

Pharming - Another New Scam
From: Gary Gresham

Pharming is one of the latest online scams and rapidly growing threat that has been showing up on the Internet. It's a new way for criminals to try to get into your computer so they can steal your personal data.

Phishing and pharming are related online scams but pharming has evolved into a much more sophisticated trick. Phishing scams involve sending you bogus e-mails that look like they are from a bank or another online business.

The ideal thing the criminal wants you to do is click on an e-mail link that takes you to a web site that looks authentic. Then, the instructions ask you to enter your password and account number. Once you do they get your sensitive personal data and they help themselves to your money.

The new pharming scam is similar to phishing scams but with a bit of a new twist. The pharming scam works by actually redirecting your Internet browser. That just means when you type a legitimate website address into a web address bar you are redirected without your knowledge to a bogus site that looks identical to the genuine site.

Once you log in with your login name and password, the information is immediately captured by the thief. The real danger of the new pharming scam is that you no longer have to click an email link for your personal information to be stolen.

You can obviously see how serious this scam could be. So to avoid becoming a new victim of the pharming scam here is a list of recommendations that may help you.

• Always use a secure website when you submit credit card or other sensitive information via your Web browser. The beginning of the Web address in your browsers address bar should be "https://" rather than just "http://"

• Log into your online accounts on a regular basis. Check your bank, credit and debit card statements to ensure that all transactions are legitimate. If anything looks suspicious, contact your bank and all card issuers immediately.

• Regularly check that your browser is up to date and new security patches are applied. Go to the Microsoft Security home page at http://www.microsoft.com/security/default.mspx The easiest way to stay updated is click on the "Get updates for Windows automatically" link.

• Always report an entire original phishing email with its original header information intact to the Federal Trade Commission at spam@uce.gov. Then, notify the Internet Fraud Complaint Center of the FBI by filing a complaint at https://rn.ftc.gov/pls/dod/wsolcq$.startup?Z_ORG_CODE=PU01.

New security measures must continually be added to the Internet because criminals probe for any weakness they can find. Be aware of the latest online pharming scam so you won't becoming a victim of this new threat.

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This article is provided by http://www.spyware-information.com where you will find free spyware cleaners, downloads, removal software and valuable tips. For regularly updated articles about adware and spyware and protection from identity theft go to http://spyware-information.com/articles_1.html 
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===========Site Review Requests (0)=======


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comments http://www.adlandpro.com/adlandpost.htm

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==========Site Review Responses (0)==========


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comments http://www.adlandpro.com/adlandpost.htm

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========== First Aid Kit=====================

Do you have a problem to handle or a question that needs answering?
THIS is the place to post it!

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comments http://www.adlandpro.com/adlandpost.htm

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==========RESPONSES etc. (3)=================


===========Response (1.1)===================

RE: Still No Sales! (Devasish Gupta)
From: Kindra Martinenko

Hi Devasish,

I also clicked on the link to your blog, since it was the only link you
provided. I get the purpose of your website (affiliate marketing
material from Derek Gehl at the Internet Marketing Center...Cory Rudl's right-hand man and now the big guy in charge)...

Since you are focusing primarily on resources for affiliate marketers,
I would start writing some articles on your experience with internet
marketing and incorporating them in with reviews of the products. This is how I acquire sales with products targeted toward internet marketers. It really helps to buy the products and do a review, so you are not just using the marketing materials emailed by Derek...a personal account yields a better response.

Hang in there. Affiliate product marketing is very saturated. This
does not mean you cannot find your niche, but it does mean you need to
find a niche, and you need to find targeted audiences. Just plain
traffic won't be helpful.

It is also beneficial to build a positive and reliable reputation.
Start going to forums and offering your advice to people and start
building trust. Make yourself known as a authority in your field. This opens the door for you to effectively use your blog. Help first, promote
second---this is my personal motto.

Good luck!
----------------------------------------------------------------
Kindra Martinenko
Owner, Cascades Internet Solutions
http://www.cascadesinternetsolutions.com 
http://www.richat30.com 
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comments http://www.adlandpro.com/adlandpost.htm

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===========Response (1.2)=================

Re: sales being exposed
From: Kathy Martin

Hello Devasish,
You need to get your site exposed, let people know about your site, advertise, advertise.

Thanks
Kathy Martin
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comments http://www.adlandpro.com/adlandpost.htm

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==========Clarification on previous question========

Re: MODERATOR RESPONSE: Still no Sales!
From: Devasish Gupta

Hi Amalia,

I meant in general what should one do faced with the situation of no
sales even when everything is going right?

Yours,
Devasish
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comments http://www.adlandpro.com/adlandpost.htm

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MODERATOR RESPONSE: Devasish, how could “everything” be going “all right” when the primary purpose of the website – sales – is not accomplished? Such a website needs to be put on the table and DISSECTED! If the visitors come you should find a way to figure out WHY they are coming. Is there something interesting in the website that draws them or are they “forced” to come by various tricks? If they are drawn by the products but are leaving again without buying, then you should examine the products, the prices and the ordering procedure. Does the website have a lead capture section where the visitor can leave their name and address for the businessperson to follow up with later? Does the website offer enough variety of their products to satisfy differing tastes? There is more to building a business than putting up a website with a couple of products and bringing in visitors by force.

Amalia

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comments http://www.adlandpro.com/adlandpost.htm

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=================== Training Article =================

Website Traffic Benefits by Oland Whitecotton
-------------------------------------------------------------

Purchased traffic consists of REAL visitors who will see your website in either a full page pop-up, domain redirect or other means that will show your whole website to the visitor. The low costs of traffic allow you to purchase more traffic, increasing your chances of getting sales repeat customers. Some of these customers may write about your website on their site, increasing your Google PageRank! Traffic also increases your Alexa ranking. There are hundreds of benefits of having website traffic, but there are no benefits for not having a steady stream of visitors going to your website.


Google PageRank

Google’s PageRank was invented by one of the founders of Googe, Page. Your PageRank is better as it increases, and can vary from 0 to 10 (10 being the highest and best). The higher your PR is, the higher your ranking in Google search results. So the more visitors, or traffic, you have going to your website, the higher possibility people will link to your website, increasing your Google PR, in turn increasing your website search results placement and getting you highly targeted traffic!


Alexa Ranking

Owned and operated by amazon.com, Alexa has their own ranking system for every page on the internet. Some pages don’t make it into their ranking system for one reason or another, however if your website is generating lots of traffic your site should be listed in it in no time. Contrary to Google’s PR, Alexa’s Ranking system says lower is better. If your website has an Alexa ranking of 50,000 - you’re getting more traffic than someone who has a ranking of 75,000. Some major search engines factor in your website's Alexa Ranking… there is some speculation that Google does.



About the Author
Professional website developer at simplyPHP.com.


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===========GUEST ARTICLE ================

Tips for Evocative, Distinctive Company Names, by Marcia Yudkin
=================================================

As the sponsor of a Name-This-Company Contest
( www.yudkin.com/namecontest.htm ), I’ve been watching suggestions come in by the dozens every day.
Unfortunately, the great majority of names submitted so far do not pass "go." A good company name is not only catchy and evocative, but also pronounceable, spellable and not likely to backfire because of unsavory associations.

Since the contest offers prize of $100 for the best business name submitted, along with the chance to become a professional "namer," getting paid to think up new product names, new company names, tag lines and ad slogans, I would guess that the same flaws occur when company owners or managers sit down to think up a new name for their own business.

So here’s a quick quiz to sensitize you to important factors in potential company names. To which of the following names would you give a thumbs up and which a thumbs down - and why?
1. Zyklon Bikes
2. Quirinus Quarterly (political magazine)
3. The Energy Spot (web site selling healthy snacks and diet plans)
4. Elkins Enterprises (mail order company)

Answers: All the above names deserve thumbs down. Here’s why.

1. "Zyklon" sounds fast and energetic. However, it’s also the name of the gas used by Nazis to kill millions during World War Two. A British company that announced this name for running shoes earned terrible PR.

2. Quirinus was a Roman god of military and political affairs, so the meaning of this name fits. But even most Ph.D.s and history buffs would not be able to spell or pronounce the name with confidence.

3. Start the name of an ecommerce company with "the" and customers won’t easily remember whether or not "the" is part of the domain name. "The" followed by the letter "e" is even more problematic for spelling a web address.
People will hesitate to type "theenergyspot.com."

4. Like "Quirinus Quarterly," "Elkins Enterprises" has alliteration in its favor. But so many dubiously honest and struggling but honest businesses have used "Enterprises" that it sounds suspicious to many people as a business name component.

If you’re reading this before August 31, 2005, you may still enter our first name-this-company contest with as many company name candidates as you like at www.yudkin.com/namecontest.htm. The winner of the company name contest will be announced September 5, 2005.
Non-winners who submit captivating names will be considered for a post as a professional namer, as will the contest winner.

After the expiration of this contest, you’ll find another contest running at www.yudkin.com/namecontest.htm, for a tag line, with a product naming contest after that and probably yet another kind of naming contest after that.

Happy naming!

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Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity.
Find out more about her work at www.yudkin.com/marketing.htm
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==========JOKE OF THE DAY=============

The BIG trouble.....

A couple had two little boys ages 8 and 10, who were excessively mischievous.
They were always getting into trouble and their parents knew that
if any mischief occurred in their town, their sons were probably involved.

The boys' mother heard that a clergyman in town had been successful in disciplining children, so she asked if he would speak with her boys.
The clergyman agreed but asked to see them individually.
So the mother sent her 8-year-old first, in the morning, with the older boy to see the clergyman in the afternoon. The clergyman, a huge man with a booming voice,
sat the younger boy down and asked him sternly,
Where is God?" They boy's mouth dropped open, but he made no response,
sitting there with his mouth hanging open, wide-eyed.

So the clergyman repeated the question in an even sterner tone,
"Where is God!!?" Again the boy made no attempt to answer.
So the clergyman raised his voice even more and shook his finger in the boy's face and bellowed, "WHERE IS GOD!?"

The boy screamed and bolted from the room, ran directly home and
dove into his closet, slamming the door behind him.
When his older brother found him in the closet, he asked, "What happened?"
The younger brother, gasping for breath, replied, "We are in BIG trouble this time, dude.

God is missing - and they think WE did it!"





 

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