A Free subscribed Discussion List
                            of 2270 subscribers
                   on web marketing and promotion
                       Bogdan Fiedur,  Publisher
                    Vol. 1, #51, November 27, 1998



Topics in this issue:

        Sponsor Message
        Word from publisher

        S i t e  R e v i e w  R e s p o n s e s
                ~ Joseph Jobst
                ~ John Loseman Jr
                ~   Michael Bryant

        R e q u e s t    f o r  R e v i e w
              ~ Susan Lamb

        G u e s t   A r t i c l e
            Using Associate Programs to Create Multiple Income Streams!
                        By Joe Reinbold

       A d l a n d   T i p
         Please read  item 4 of Adland tip.

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============ Word from publisher =============

~ If you have articles which you think would fit to Adland
   Digest, please submit them for review.

~ Also you don't have to be official digest reviewer to
    send your review to digest. Everybody can.

~ If you want your site to be reviewed, you have to ask for
    more than just overall look and content

=============Review  Responses (1) ==============

Subject: Review Response
From: Joseph Jobst <>

Hello Bogdan, and fellow "adlanders"

First, many thanks for providing and moderating this great list.

I'm referring to Debbie Ducker's request for review, and also to the
huge number of questions coming in daily regarding to monitor

A webmaster's/webmistress' primary focus should be on designing the
most user-friendly web site he/she can, keeping the information fresh and
and providing the reader/visitor with reasons to come back to the site.
One of the biggest pains about working the web is the multiplicity of
browsers and the LACK OF SPEED at which the browser manufacturers are
accepting and rationalizing standards.
More than one webmistress/webmaster I have talked to in the last months
has complained that this "Browser War" adds unacceptably to the time
they spend on site design.
Cross-browser design will be disussed in the next time.

The other most suffering question is:
'what type of resolution (monitor size) should be selected to reach the
majority of my viewers/readers (clients/prospects)?

According to GVU's 9th WWW User Survey this is what size
monitors Web users have:

10-12 in.         4.4%
13 in.           10.0%
14 in.           17.8%
15 in.           26.7%
16-18 in.        31.1%
19-21 in.         3.3%
>21 in.           2.2%
Don't know        4.4%

That means, one people out of three is using a montitor less than 15 in.,
one third out of your customers!
Therefore the 'old' rule of thumb creating a web page based on
a resolution of 640 is still the most applicable way.
Subtract 20 pix for the right-hand scroll bar and use a maximum
width of 620 pix for your design, that way the page is a full sreen 14 in.
Debbie, please don't use alignment tags *within* your table tag,
it's ineffectual, and it's waste of space.

There is a brand new free service online where you can
see how your site looks on different monitor sizes:

Some more experienced webmistress'/webmasters are using scripts,
spidering the type of client's browser, suggesting chance of
resolution to the respective viewer, and providing different styled pages to
meet several occassions. But this is still  sophisticated, and will not
work with older browsers.

Have a nice day

Joseph Jobst
josconNetworks Inc.,
webdevelopment - webpromotion - the most reliable webhosting
Subscribe to our weekly free newsletter:

=============Review  Responses (2) ==============

Subject: Response to Debbie Ducker
From: "John Loseman Jr." <>

I am not one of Adland's registered site reviewers, but I wanted to send my
solution to Debbie's Problem, because it is one that I have also run into.

In Adland Digest #50, Debbie wrote: "I have ran onto some snags on how the
site is viewed in different size monitors and browser versions. I designed
it using NetscapeŽ Communicator 4.5b2 and Internet Explorer 4.0 and I have
a 15" monitor.  Everything looks fine from my side.  But when my client
looks at it on a 14 inch monitor and I.E. version right under 4.0 (not sure
which one that is), he says the text is loading way to the right.  I have
changed the index.htm page tables to percentages on the width to try and
fix this, but the page is still loading to the right for him."

Debbie, I beleive the problem that you are experiencing is not so much a
problem of browser version or monitor size, but one of Screen Resolution
Setting. You have undoubtedly designed the page with your monitor set at a
resolution of 800 X 600 pixels, which is the most common setting for web

However, there are still many people who prefer the 640 X 480 settings, and
others still who leave their monitors set at 1024 X 768. Setting table
widths to percentages instead of pixel widths doesn't usually help, as you
have found out. It would seem to be the logical solution, but I suspect
that this is where the different browser compatabilities come into play.

Aside from putting a notice on your page saying "This Page Best Viewed at
800 X 600 Resolution" (which most people will ignore anyway), the following
solution is the best that I have found:

Design your page to look BEST when viewed at 800 X 600, which has become
the de facto Internet Standard (if there *is* such a thing as an Internet
Standard!), but still look good at any resolution. Here is how I do it.

1). Make your background image slightly over the 1024 width that will show
up on monitors set at the upper resolution. I use 1026 pixels wide. You
used 1392 pixels wide, which is a "waste", and makes for a larger file size.

2). If your bg image includes a "column" on the left side of the screen,
you will undoubtedly use tables to display your information. Set the table
width to something less than 640 pixels (I use 610).

3). If you intend to put links or other text into your leftmost column
(assuming you want it the width of your bg image "column") make a
transparent gif the width of your column and insert it at the top. It only
needs to be a few pixels high, the width is what counts... and you may even
need to adjust that width after you finish your page, to make it look just

4). I am assuming you are using some kind of HTML editor (does anyone
still code by hand in a text editor?). When you set up your table in #2
above, as I mentioned, set the table width to something less than 640, and
make it a 2 COLUMN TABLE. Set the second column to "100% of table". You can
try setting it to a pixel value if you want, but I have found that as your
page progresses, you have to continually change that value. Setting it to
"100% of table" is pretty foolproof. This divides your page into 2 parts --
the leftmost column... and "everything else". If you need more columns in
the "everything else" section, just nest additional tables!

I am sure that there are other ways of overcoming the screen resolution
problem, and someone else may have a better way, but this has worked for
me. All the main pages at are designed in
this manner, so if I haven't explained the above steps very well, just go
look at one of my pages, and then click on "View Source" on your browser to
see the actual HTML coding.

Hope this helps,

John Loseman Jr.
Virtual Servers, Website Hosting, Design, and Promotion:  "We Sell Service"

Secure, Online Shopping, Free Classifieds, Free Links, Free Downloads,
Jokes and MUCH MORE:

=============Review  Responses (3) ==============

From: Michael Bryant <>

Hi Subscribers!
  this issues site review is on :
Paalm Bank Consulting (Debbie)

  Great Job Debbie!
    This site, though small, does exactly what all sites should do. It
is clean straight to the point, very easy to navigate, and the HTML
was just as it should be. Keywords were presented well enough to be
presented alone. You went that extra step and made sure they matched
the words on the page and title. Theme was carried throughout the site.
    All in all, a wonderful site. NEWBIES TAKE NOTICE! This site is a
great place to start!

Though a little small. :=)

Nite all!
Michael Bryant

=================Request for Review  (1) =============

From: Susan Lamb <>

I would like to have my fledgling site reviewed by all you experts.  I am
having trouble getting people to me in spite of trying everything "free".
spending money to advertise the only way to get noticed?
   Thank you for any ideas you can offer.
--Susan Lamb

==================Guest Article  ===================
Subject:Using Associate Programs to Create Multiple Income Streams!
From:Joe Reinbold

programs. These are not MLM programs, although you can
double your marketing capabilities by creating multiple sales
forces. These sales forces put others to work for you, 24 hours
a day, all over the Internet!

One level programs pay you a straight pre-determined commission
for each sale you make. Two level programs pay you a commission
for the direct sale you make and pay you an additional commission
for each sale those people make. If in a single level program,
let's say it pays a $20 commission, you make 50 sales, your
commission is $1000. You would make no commission on the sales
those 50 people make. Now let's say you made the same number of
sales(50) in a two tier program that paid you the same $20 for
your direct sales, and $10 commissions for each sale made by
those on your second level. So you would make the same $1000
for the direct sales, but let's say each of those 50 makes ten
sales on their own. That would give you an additional $5000 in
commissions(500 x $10)! I think you can see the extreme power
of a two tier or two level Associate program.

Many of the programs furnish you with personalized web sites,
banners, sales material and other marketing aides. If you have
your own web site or page you can very easily place a banner,
button or text link to the company sales site or your
personalized site that they furnished. One of the reasons these
programs are becoming popular is that in most cases, everything
is made up for you already, all you have to do is become an
Associate, add the link to your page or site and you are off
and running. In many cases your personalized web page is already
set up with meta tags and can be registered with the major
search engines very easily.

With personalized URL's to the Associate sites you can also use
the URL in ads, newsletters, free for all link pages, etc. This
will create more traffic and sales. In addition, you can
advertise the Associate program and use your own web site or
page URL and create even more traffic to your own site. This
gives your primary products/services more exposure.

You don't need a large budget to create these additional income
streams. Many of the Associate programs are free. Others can
range from a one time $25 to $150. Over 50% of the Associate
programs we are currently involved in had no charge to become
an Associate.

Commissions can range from $10 to $65 per sale. A number of
programs pay you a set percentage of total sales. What also makes
these programs so nice is that they take care of the ordering
process, credit cards processing, shipment and customer service.
Most also will notify you immediately by automatic email when a
sale is made under your ID. So all you have to do is get potential
buyers to the sites. Most programs pay monthly, some quarterly.

My philosophy is this. If I can relate a particular Associate
program product or service to my site in some way, what do I
have to lose. If I can use it to create more traffic to my site,
Great! If I can make some additional income, Great! If I can do
both, Tremendous! If it's a two tier program with which I can
create a sales force all over the world that makes me money,
Fantastic! It's a win - win situation!

Joe Reinbold is an international writer and marketer and publishes
a free weekly newsletter, Home Income Quarterly E-dition. If you
would like take a look at the Associate programs he is involved
with, visit    To subscribe
to his free newsletter:
or visit

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                        as a result of clicking on your link.
                    4. And starting December,  you will earn 20% on
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                    You can get custom link after submission of your ad and
                    choosing one of the options.

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