ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
4748 subscribers
on
web marketing and promotion
supported
by Adland World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #76, Mar 12, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n (2)
=============================================
1.) Your Advice (How to open page in new window)
~ Terri <queen3@home.com>
~ Ron Ohlin <rzw@mcn.net>
2.) Subject: y2k feedback....
~ R.C. & Cleve Horrocks
<horrocks@ix.netcom.com>
~ Steve Hartung<lowcost@bouldernews.infi.net>
N e w P o s t s (2)
==========================
1.) Grey Bucuresti <office@grey.ro>
~ Banner Testing Invitation
2.) Fiona Heares <heares@es.co.nz>
~ HITS are a numbers game but well.......
Honestly?...
Site Review Response (0)
===========================
Sponsor Message
G u e s t A r t i c l e (1)
===========================
Don't Be Afraid To Expose Yourself!
By Joe Reinbold <webmaster@homebizlink.com>
Joke of the day
=========================
=======================S p o n s o r M e s s a g e ==================
Now E-Zines deliver the latest news, websites, special offers and free
services direct to your InBox.
You choose your subjects from a wide range spanning health issues to
software downloads. You can be sure of receiving only the latest and
most interesting content.
Now E-Zines are timely, informative and free. You can unsubscribe easily
and at any time if you decide that your Now E-Zines are not for you.
Click here Now! http://www.softfornet.com/adv/verita
----------------- Please Support Our Sponsor ( o n e c l i c k )
---------------------
=========================== Word from publisher ========================
Greetings All
Welcome 60 new subscriber who joined list since last issue.
Get this FREE book full of expert assistance from a successful internet
marketer
What's in this e-book? More than you could imagine, including business start-up
guidance, cyber-sales strategies, e-marketing techniques, web marketing, software
resources, marketing hot-spots and even a nifty game!
To get the book go here
http://www.bizweb2000.com/freebook.htm
When you get it, you will find out that this Discussion List is mentioned there.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you are looking for information on financial news and investment try
FREE "Financial & Investor Newsletter"
mailto:kharris@direct.ca?subject=subscribe
published by Kyle Harris
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 240,000 page viewings , 45,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
BF.
========C o n t i n u i n g D i s c u s s i o n (1.1)=========
From: Terri <queen3@home.com>
Subject: Your Advice
>From: "Leann Estes" <<bet@yell.com>
>Subject: Your Advice
>One thing I need to do is to make sure that when a person
>clicks on a link that the page opens in a new browser.
>Would anyone care to tell me how to do that?
Hi Leann,
I have a marketing page on my web site and have links on it to individual books
I recommend from amazon.com. Here is the way that I wrote the HTML to be sure
the page would open in a new window. The secret is the TARGET="Resource
Window"
part of the link.
<A
HREF="http://www.amazon.com/exec/obidos/ISBN%3D0966103289/queenoflandovesh/
" TARGET="Resource Window">
<IMG SRC="poor_richard.gif" ALT="">
[Poor Richard's Web Site : Geek-Free, Commonsense Advice on Building a
Low-Cost Web Site] </a>
Good luck with your page!
Terri Robinson
President, Robinson & Associates
Building on a Solid Foundation
Telephone: (602) 233-8410
Fax: (888) 880-3615
http://members.home.net/queen3/index.html
==============C o n t i n u i n g D i s c u s s i o n (1.2)==============
From: Ron Ohlin <rzw@mcn.net>
Subject: Your Adland Digest Web Page Advice Request
Hi Leann,
I can see from your question that your HTML is a work in progress. Good
for you!
The best way to open up a new browser page from an active page, is to
include a hypertext reference to the page. This can be coded in several
ways which depend which page you're on, and which page you want the
hypertext to open up.
Here's the HTML code:
<a
href="http://www.webpagehost.com/hostdirectory/yournewwebpagename.html"
>
Your Click Message Text Goes Here</a>
If the page you want to go to is already uploaded to your current web
page manager's directory, you can eliminate the webpagehost reference,
and use what's known as a "local host" reference. Here's an example:
<a href="yournewpagename.html">Your Click Message Goes Here</a>
HTML is case sensitive with respect to page references and is very
literal, so details like spaces, open and closed quotation marks,
periods in the right places, etc. are critical to the proper behavior of
HTML.
Another approach you can use to "educate" your self about how HTML is
coded and used (if you haven't done it), is to click on the "view" menu
of your browser, and left click on the "source" option. This will
display all the HTML code which formed the web page which is currently
active on your browser. You can print this out, and make a one-on-one
comparison of the web page details, and the HTLM code which generates
it.
I hope this helps. I'm also going to post this to the Adland's Digest.
It might help someone else with a similar question.
Ron Ohlin
http://www.secrets2success.com/special2040
Webmaster at http://www.myfreeoffice.com/cyberbiz/
==============C o n t i n u i n g D i s c u s s i o n (2.1)==============
From: "R.C. & Cleve Horrocks" <horrocks@ix.netcom.com>
Subject: y2k feedback....
Bogdan,
for several years I have paid more attention to the y2k issue than most of the
people I've worked with or known. It has amazed me that this issue has been taken
so lightly by otherwise intelligent, knowledgeable people. You are absolutely right
that this is a fixable problem. The real question is why haven't companies been
fixing it for the last 20 years instead of waiting until last year at best for most
of them to do anything about it.
Unfortunately a public panic at the end of this year is a very real and likely
event. Look at your history on what happened in Europe 1000 years ago.
The problem we have today is that there are not enough programers and test
engineers to properly evaluate and fix all of the computer systems that may be
affected. And several companies that I know of are making things worse for
themselves, rather than better.
One example is a group of hospitals which use a particular software package that is
not being properly supported. A new manager thought that he must know more than the
technicians who had been working on the fixes and refused to read through their
problem log before trying his fix. They ended up having to reload the entire
database from backup tapes TWICE! This cost them over a week in lost time.
Another example is our friends in Redmond. Why is it that even Windows 98 is not
y2k compatible out of the box and requires a new patch from their web site????
My last example is within the electronics industry. For years there has been in use
one primary manufacturing software package used. This package has not had a patch
available until just this last year. Every single system using it needs to have
this patch installed. Unfortunately there is a real shortage of IS talent to insure
that all of the companies using this software are brought up to date prior to the
end of this year. And the effects are already being felt as production plans
stretch into next year. Worse, many of these companies are only verifying there top
20 or so suppliers. You can not ship a board missing a single component. They all
have to be there in order for it to work. That means that you have got to verify
that EVERY SINGLE ONE of your suppliers is y2k compliant.
Forgetting the systems for a moment, what about the embedded micro controllers?
There are roughly 60 billion of them in applications throughout the world. Most of
them will not be affected as they have no time keeping functions or clocks. But
what about those that do? Is it unreasonable to assume that at least some of them
will experience failures? What if only 5% fail? That is still 3 billion failures.
Ouch.
Does this mean that we should panic? Absolutely not!!! But we should reasonably
plan ahead. You wouldn't go on a vacation without planning where you are going to
go and where you are going to stay. What about planning for meals, gas, film, etc.?
Or a lost wallet? So why are so many of us putting our heads in the sand and
refusing to make sure that we have properly and prudently prepared for possible and
at this point likely interruptions?
I don't believe in the doomsday scenario, but I also don't believe in the
everything is rosy scenario. Reality is almost always somewhere in between. It is
only prudent and proper to plan ahead for some level of disruption. I'm sure that
the actual effects will be completely different in different areas of the country
and the world. Remember the Loma Prieta earthquake in 1989? Two houses, side by
side. One fell down. The other, not a scratch. Watsonville was devastated, but
Gilroy and Morgon Hill were relatively unscathed. Downtown Los Gatos suffered
extensive damage, but Saratoga was hardly affected. The Marina district in San
Francisco was almost destroyed, but Chinatown was business as usual.
So, what should we do? What would it hurt to have a little extra food and water on
hand? Or a garden in the back yard? If you end up not needing it, you can always
eat it later. And it's just basic wisdom to be prepared anyway. If not y2k, what
about the next earthquake, hurricane, or ice storm? If you are prepared, you have
no reason to panic. And isn't that the Boy Scout motto? "Be Prepared."
There is a real good story along these lines at www.wipd.com/~westra/Gomerbao.htm
called the Book of Gomer (Gomer and His Boat). It's a great short story. Too bad
the author is unknown.
Anyway, thanks for your time. And if anyone feels that they might want to be
legally prepared as well, then feel free to contact me at horrocks@ix.netcom.com
for information on Pre-Paid Legal Services.
Cleve Horrocks
Independent Associate
Pre-Paid Legal Services
horrocks@ix.netcom.com
==============C o n t i n u i n g D i s c u s s i o n (2.1)==============
From: Steve Hartung <lowcost@bouldernews.infi.net>
Subject: My thoughts on Y2k.
Adlands publisher,
The following article i wrote in frustration about the lack of news
reporting about getting y2k compliant.
http://www.softfornet.com/archives/Adland%20Tips.htm#Y2k
Instead all i hear is buy food
and water etc., because no one really knows what is going to happen?
I hope it is informative?
Thank you from a reader.
Steve Hartung
lowcost@bouldernews.infi.net
===============N e w P o s t (1) ======================
From: Grey Bucuresti <office@grey.ro>
Subject: Banner Testing Invitation
Greetings all!
I subscribed at this mailing list long time ago, and so I had the
occasion to see its spectacular growing and the transformation from an
usual newsletter into an interesting interactive place. I was only a
reader not an active participant, but now I would like to ask your
opinion in a banner testing for a company selling train tickets. Please
visit http://www.greyro.com/wasteels/banners/
and fill out the
feedback form. Some gifts have been prepared for you in the end. I hope
you'll enjoy! I would greatly appreciate your participation. THANK YOU!
Keep the good job,
Georgeta Sandu
Grey Advertising Bucharest
http://www.greyro.com
===============N e w P o s t (2) ======================
From: Fiona Heares <heares@es.co.nz>
Subject:HITS are a numbers game but well....... Honestly?...
Hi Bogdan,
Just received your latest newsletter, and reading through it while "our
guy" uploads the changes to our site ...(I am so nervous I need SOMETHING
to do...so I write :-o))
Reading the newsletter I see yet again that "sales are a numbers games!"
Hmmmmmmm....I beg to differ. HITS are a numbers game but well.......
Honestly?.... I think sales are a "Targetting Game". Particularly for a
site like ours, from which we sell products, specifically Gifts (Oh and
they a GREAT gifts too I may add :) )
Although my biz partner and I are relative newbies (We started end Nov)
both of us have worked very hard at marketing our site and we have been
experimenting with various forms of advertising...(All free or cheap you
understand..).
What we have found is this.
1) We can get the hits...and we CAN get good hits.....(1000- 2000 a day).
2) The hits don't reflect sales. In fact we have made most of our sales
when our hits are at their lowest. Interesting eh?
See the large numbers of hits are a result of a concentrated mass marketing
attack by us, they are non-targetted and just a matter of us spreading our
net far and wide. We get very little feedback and no one signs up for our
newsletter.
However when we are targetting our market, by placing ads in specific
sites (yes by hand) eg links with like-minded sites, relevant classified
sites/listings, input into related newsgroups, bulletin boards, and
newsletters etc etc. It is THEN we get results in sales in newsletter
sign-ups and the like. Our hits are much lower (400-800) because this is
more time consuming and we don't reach as many people, BUT it is far more
effective for us.
We are still looking for better ways to find and hit our market. It seems
that most of the help out there is aimed for MLMs, Affiliates and other
Business type sites, and it sometimes feels like we are breaking new
ground, but we WILL get there :-o).
Anyway time to go check on the changes....fingers crossed.
Ka kite ano,
Fiona & Joan
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Need Gift Ideas in a Hurry?.
Window shop for a fabulous selection of gift ideas from your OWN HOME!
Online secure ordering. International shipping and our personal guarantee
on all our products.
http://www.jofi.net
info@jofi.net
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
=======================S p o n s o r M e s s a g e ==================
PROBLEM: In Network Marketing reality, serious MLM professionals
need:
1) a never-ending source of fresh, pre-qualified network marketing
prospects
2) an automatic sorting, selling, & sponsoring system that eliminates
rejection
3) training to sharpen skills, leverage time, & maximize productivity
4) immediate income to stay afloat while building a strong business
SOLUTION: MLM University--our guaranteed, recruiting juggernaut
Click here!
http://www.softfornet.com/adv/topdogs
---------------------- Please Support Our Sponsor (o n e c l i c k)
--------------------------
==================G u e s t A r t i c l e (1)===================
From: Joe Reinbold <webmaster@homebizlink.com>
Subject:Don't Be Afraid To Expose Yourself!
No I am not going to talk about raincoats or flashing!
It might be more interesting, but my topic today concerns
exposing yourself in your email correspondence and at your
web site.
Before I moved my entire business online, I used to mail
thousands of pieces of mail each year through the Post
Office. In return I received about the same number if not
more back and still receive quite a few "unsolicited"
pieces each day by snail mail. Many of you probably did
or are still doing promotion in that manner. So you may
be well aware of what I am going to comment on.
It never ceased to amaze me that someone might send me an
offer, that looked pretty good, but they failed to indentify
themselves. There was no name or address on the outside of
the envelope, nor was there a name, address or telephone
number on the correspondence or flyer inside. It was
completely anonymous! That piece of mail went immediately
into my round file, even if I might be a little interested
in the offer. I knew that, with the amount of mail I received
on a daily basis, I would get it from someone else who was
a little more professional and someone I could call up
and talk to about it.
Wouldn't you want to know at least the name of the person
who is sending you the offer? I don't know how many dollars
are wasted by individuals doing that type of mailing every
day! Sometimes I think that the person sending it is just
plain embarrassed about the offer or program. In some cases
you could tell why because the offer was outright illegal.
But in other cases, the product or service was legitimate
but still no identification other than the primary company
name and an ID number.
Well, since I have been online, I noted that it hasn't
changed much! I get email solicitations everyday with no
names on them. I subscribe to many ezines that contain no
identity of the publisher. Many have comments by the editor
but his or her name is never shown. I have gone to many
web sites to get additional details in response to some
offer I received and again there is no name, location or
telephone number anywhere on the site. And what amazes
me is on some of the sites, not only isn't there a name
of the distributor promoting the offer, in some cases you
can't even find any information about the company that
is the actual vendor or owner of the offer.
If someone sends you "unsolicited" email or spam, they most
likely don't use their name because they don't want to be
personally associated with what they are doing. That is why
they also, in a lot of cases, use a false email address. As
I used to do with snail mail, right into the round file,
email is a lot easier and quicker to dump! One click of
the delete button and it's into my electronic round file!
If you truly are interested in operating a business online
then you need to establish a presence. If you were opening
a printing shop at your local mall, would you put boards
over the windows and make sure that there was no sign outside.
DAH! Then why do it for a business online.
Put your name on what you send out by email. Use a signature
file. If you publish an ezine, don't you think that your
subscribers would like to know who the publisher is? Put
your name, address and telephone number on your web site
and your email address as a hyperlink so people can contact
you if they have questions.
You are not going to establish a presence on the Internet if
you try to run your business anonymously. You need to get as
much exposure as you can. You don't see Amazon sending out
anonymous emails soliciting book sales! You want to get to the
point where people can say.. Yes, Joe Blow, he's the owner of
XYZ site or he's the publisher of ABC Ezine! Plus you will be
surprised at how much increased business it can bring you.
-----
Joe Reinbold, webmaster of The Entrepreneur's Home Business
Link publishes a free weekly email newsletter "Home Income
Quarterly E-dition" which is dedicated to assisting online
marketers. For a free subscription just
mailto:subscribe@homebizlink.com or
visit his site at
http://www.homebizlink.com
======================Joke of the Day=====================
Joke provided by Leann Estes" <bet@yell.com>
Upgrading girlfriend 1.0
Tech Support Request
============================
Last year I upgraded Girlfriend 1.0 to Wife 1.0 and noticed that the
new program began unexpected child processing that took up a lot of
space and valuable resources. No mention of this phenomenon was
included in the product brochure. In addition, Wife 1.0 installs
itself into all other programs and launches during system
initialization where it monitors all other system activity.
Applications such as Pokernight 10.3 and Beerbash 2.5 no longer run,
crashing the system whenever selected. I can not seem to purge Wife
1.0 from my system. I am thinking about going back to Girlfriend 1.0
but un-install does not work on this program. Can you help me?
- Jonathan Powell
Dear Jonathan Powell-
This is a very common problem men complain about but is mostly due to
a primary misconception. Many people upgrade from Girlfriend 1.0 to
Wife 1.0 with the idea that Wife 1.0 is merely a "UTILITIES &
ENTERTAINMENT" program.
Wife 1.0 is an OPERATING SYSTEM and designed by its creator to run
everything. WARNING DO NOT TRY TO: un-install, delete, or purge the
program from the system once installed. Trying to un-install Wife
1.0 can be disastrous. Doing so may destroy your hard and/or
floppy drive. Trying to un-install or remove Wife 1.0 will destroy
valuable system resources. You can not go back to Girlfriend 1.0
because Wife 1.0 is not designed to do this. Some have tried to
install Girlfriend 2.0 or Wife 2.0 but end up with more problems than
the original system. Look in your manual under Warnings-
Alimony/Child Support. Others have tried to run Girlfriend 1.0 in the
background, while Wife 1.0 is running. Eventually Wife 1.0 detects
Girlfriend 1.0 and a system conflict occurs, this can lead to a non-
recoverable system crash. Some users have tried to download simular
products such as Fling and 1NiteStand. Often their systems have
become infected with a virus. I recommend you keep Wife 1.0 and
just deal with the situation.
Having Wife 1.0 installed myself, I might also suggest you read the
entire section regarding General Protection Faults (GPFs). You must
assume all responsibility for faults and problems that might occur.
The best course of action will be to push apologize button then reset
button as soon as lock-up occurs. System will run smooth as long as
you take the blame for all GPFs. Wife 1.0 is a great program but is
very high maintenance.
Suggestions for improved operation of Wife 1.0
-Monthly use utilities such as TLC and FTD
-Frequently use Communicator 5.0
-Tech Support
------------------got funny joke? send it here---------------------
================A D L A N D T I P=====================
If you have a product or service needed by companies seeking to
promote their business on the Web, there's no better place to
advertise than Adland Digest. We have a few spots still open in
the next few months, though spaces are filling up fast.
To see rates go here http://softfornet.com/archives/Advertising.htm
You will get statistics to see number of visitors to this ad as
your option like this one below.
-----------------------------------------------------------------------------------
====================================================================
Let's hear from you......
This message is from the Adland mailing list.
To post to this list, send your message to adland@softfornet.com
To Subscribe: send a mail message to listserv@softfornet.com
with the
following in the body of the message: subscribe adland
your_full_name
To Unsubscribe: If you ever want to remove yourself from this
mailing list go here
http://www.adlandpro.com/UnsubscribeFromAdland.asp
To view previous issues go to http://softfornet.com/archives
To sponsor digest mail to bogdan@softfornet.com
Who do you know that could benefit from this mailing?
Please forward this email to your interested associates.
Thank you!
=========================================================