ADLANDS'
DIGEST
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on
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Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #78, Mar 19, 1999
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================A D L A N D T I P=====================
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Topics in this issue:
Sponsor Message
Word from Publisher
===============================
C o n t i n u i n g D i s c u s s i o n (0)
=============================================
N e w P o s t s (4)
==========================
1.) Jerry Brooks <frontier@mscomm.com>
~ SHELLSHOCKED!
2.) HERVE RADLGRUBER <hervrad@total.net>
~ Affiliate Programs, Can They Make
You $$$ ?
3.) Daniel Moe <tellmoe@aol.com>
~ New way to advertise FREE with
Banners.
4.) David Seitz <admin@associatesearch.com>
~The House has a bill set up for a vote ASAP....
Site Review Rqestes (4)
===========================
1.) http://www.gwhfinance.com
2.) http://www.aalida.com
3.) http://darrel.com
4.) http://www.myfreeoffice.com/onlninfo
Sponsor Message
G u e s t A r t i c l e (1)
===========================
Successful Advertising Secrets
By Betty Wilkins
Joke of the day
=========================
=======================S p o n s o r M e s s a g e ==================
Now E-Zines deliver the latest news, websites, special offers and free
services direct to your InBox.
You choose your subjects from a wide range spanning health issues to
software downloads. You can be sure of receiving only the latest and
most interesting content.
Now E-Zines are timely, informative and free. You can unsubscribe easily
and at any time if you decide that your Now E-Zines are not for you.
Click here Now! http://www.softfornet.com/adv/verita
------------------------------- Please Support Our Sponsor
---------------------------------
=========================== Word from publisher ========================
Greetings All
Welcome 143 new subscriber who joined list since last issue.
Due to Michael Bryant last post remanding about site reviews,
we received 9 site review requests. To give everybody equal chances
for their site to be checked I will only post 4 of those requests now.
The rest will be posted in the next issue.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 240,000 page viewings , 45,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
BF.
===============N e w P o s t (1) ======================
From: "Jerry Brooks" <frontier@mscomm.com>
Subject: SHELLSHOCKED!
Hi there:
My name is Jerry and it seems I made a terrible mistake this last weekend. I
purchased what I thought was a safelist of email names and did a partial
mailing to see what kind of response I would get. Well, you probably guessed
it! It was NOT a safelist and the world came down on me from a-z. I made
elaborate apologies to all of those that hadn't thrown their filters up, and
I provided the offendees with the name of the company selling their names.
Is there something else I could/should do. I do not want to be labeled a
spammer, and it truely was an honest mistake. I've only been marketing for 6
weeks and really was not mentally ready by the holy heck I received. I had
only one of my programs drop me, and now they are keeping the years fee for
2 days of service.
SHELLSHOCKED!
Jerry Brooks
frontier@mscomm.com
===============N e w P o s t (2) ======================
From: "HERVE RADLGRUBER" <hervrad@total.net>
Subject: Affiliate Programs, Can They Make You $$$ ?
The simple answer is Yes..
but there are several things you need to consider.
First of all, let me explain what an Affiliate Program is.
There are a vast variety of Affiliate Programs out there.
Basically, an Affiliate Program means you are marketing
someone else's product or service.
The two types are Free or the one you need to place an
order, in other words, purchase.
My personal preference is the Free variety. By Free, I mean
that they supply you with a website to promote the offer.
In essence, with either type you are in business for yourself.
You generate revenue by producing traffic to your site.
For more details on this aspect, you can refer to my previous
article, '' Promoting Your Website on a Shoe String Budget ''.
If, you need a copy just e-mailto: hervrad@total.net
with
subject: Shoe String
" Key Points to Look for in an Affiliate Program ''
________________________________________________________________-
Find a program that interests you.
Look for an offer that has mass appeal preferably
with repeat orders for your produce or service.
Make sure you get the most complete statistics available.
These can include a hit counter on your site, daily updates
on sales, tracking codes
?etc. The more details the better.
You should also get some type of compensation for Sub-Affiliates.
( A Sub-Affiliate is someone who you have introduced to the program
and is marketing the product/service like you are doing. )
Free Affiliate Programs are a great way for Onliners to produce a
secondary income that eventually can develop into a substantial
amount of revenue. It will take a bit of time but in my opinion it
is well worth the effort.
Here are two programs I highly recommend you have a look at.
http://KwikMed.com/viagra/101338/
and
http://www.owenart.com/csna=10794.html
I leave you with this final thought?
" Online Marketing is a day to day Endeavor, Remember to
Enjoy the Journey ''
Herve
Radlgruber
hervrad@total.net
===============N e w P o s t (3) ======================
From: Daniel Moe <tellmoe@aol.com>
Subject: New way to advertise FREE with Banners.
I have not posted an article to AdLand for some time and thought I should
contribute.
I found a great new way to advertise with 468x60 Banners called Ad Ladder.
This is not a Banner exchange. If you have ever seen Banner Explode this is
very similar but is automated and FREE. You add your Banner then tell others
about Ad Ladder. The more people who join the more sites your Banner appears
on.
I joined Ad Ladder just six weeks ago and already have my Banner on over
160 web sites and it has been seen by over 9000 people. You can learn more
about Ad Ladder and a few other great web promotion ideas including AdLand on
my web site listed below.
Keep up the great work.
Sincerely, Daniel Moe
The Traffic Stop
http://members.aol.com/tmoe/traffic.html
===============N e w P o s t (4) ======================
From: David Seitz <admin@associatesearch.com>
Subject: The House has a bill set up for a vote ASAP....
Greetings Everyone,
I normally do not send off topic messages to this newsletter
mailing list but this is a very important message that everyone
needs to read. It could seriously affect your Internet connection.
The House has a bill set up for a vote ASAP on whether to charge
long distance charges for Internet access even if you dial-up locally.
This is something that affects each of us. Please read and forward
and forward this message to every single person you know online.
Congress will be voting in less than two weeks. CNN stated that the
Government would, in two weeks time, decide to allow or not allow a
charge to your phone bill equal to a Long Distance call EACH time
you access the Internet.
The address is http://www.house.gov/writerep/
If you choose,visit
the address above and fill out the necessary form!
If EACH one of us, forwards this message on to others in a hurry, we
may be able to prevent this injustice from happening!
PLEASE, PASS THIS ON!
Sincerely,
David Seitz
Webmaster
==============Site Review Requests ==========
------------------------------(1)--------------------------------------
From: George Hughes <georgehughes@earthlink.net>
http://www.gwhfinance.com
I would like to have feedback on the effectiveness of my web site
promotion. Is it orginaized
well? Does it effectively encourage visitors to sign up. Is it easy to
navigate? How can it
be improved.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from the reviewer
First thing right off, If you are going to seriously do business
on the internet, you 'MUST' get listed in the search engines. To do
this, you must utilize the 'META TAGS' to their fullest. I see by
looking at the source of your site that you do know about these tags.
However, You do not utilize the two that are most important to the
search engine. The tags I speak of are the 'keywords' and
'description' tags. Without them your website has a snowballs chance
in ____ getting listed. Sorry to be so blunt but it is that important.
I would also suggest breaking the website up into more pages.
Instead of making the page so long. give the customer a chance to look
at 'what' really interests them. Not surf through the whole site.
You should consider some animation, too. Anything to catch the
eye and get them to look at your high points. I would move on after
seeing the long pages and nothing to catch my attention.
But it is a good start. Fix those 'META TAGS' and get some animation
on the pages. Just don't go overboard. If it takes to long to load
they (visitors) will move on.
Michael Bryant
Max Host Productions
webmaster@max-host.net
http://www.max-host.net
------------------------------(2)--------------------------------------
From:Theodore William <Aalida@aol.com>
We would like a site review. Our site is an online bookstore. We have had
very good success and we make changes in content Monthly. However, we are
open to any suggestions and comments. We want our site to be visitor
friendly
and easy to navigate.
ThankYou
Theo@aalida.com
Site: America's Authors Bookstore http://www.aalida.com
------------------------------(3)--------------------------------------
From: Darrel Stilwell <darrel@ngm.com>
I would like a review because I am new to the website business. I am
planning to make my living with my site and email. Therefore, I would
like to get "off on the right foot"...
my site: http://darrel.com
Please reply,
ds
------------------------------(4)--------------------------------------
From: Sam Spoo <Onlninfo@aol.com>
My website entitled "Get Yours For Free" is designed to help the beginner as
well as provide some useful tools for the experienced online marketer. I have
free business opportunities, free advertising, free classifieds, free links,
ect.
I have been marketing online for about 2 months and have increased my website
traffic considerably using the resources on my site. However, I would like to
generate more traffic and get more signups for these free programs.
Would you please review my website and make any suggestions?
Thank You,
Sam
Sam Spoo
Online Information Marketing
onlninfo@aol.com
http://www.myfreeoffice.com/onlninfo
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from the reviewer
Hi Sam,
I see you are starting out the same way I did all those years
ago. In fact, your site brought back memories of a few of my first
websites that I created. So I'm going to offer some advice based on
'MY' experiences and what worked for 'ME'.
Please note the marked words. In no way am I saying you should do
these things and they may not all work for you. So look them over and
choose what you want or none. It's up to you.
First the page. My website that I first created looked alot like
yours, alot of banners and links to other websites that I could get
some commission or traffic in exchange. Only one catch. The page
doesn't say anything at all about why they should click that banner to
goto that page. No reasons what-so-ever. My suggestion- Pick a few of
them and create a page for each of them. Explain what you like about
them and why they should check it out. This also gives you a good
chance to place a banner exhange on each of those pages and get more
traffic.
I noticed you used the proper 'META TAGS'. Congrat's! I had my
website up for about two weeks before someone told me about those
tags! Try to put those tags on each of your pages and that they
include some words from the explanations on the page.
Lower the amounts of graphics on your site. If your site has to
many graphics, the page loads slow. If the page loads slow, then
surfers will surf on through without waiting to see what you offer. I
know, I have done it!
Let me know if and when you do those changes and I'll be glad to take
a look.
Michael Bryant
Max Host Production
webmaster@max-host.net
http://www.max-host.net
================Sponsor Message ========================
Classify 98 is an automated submission tool for Classified Ads. It quickly
submits your ad to over 350 Free Internet Classifieds Sites in just a few
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------------------------------- Please Support Our Sponsor
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===================G u e s t A r t i c l e =====================
Successful Advertising Secrets
By Betty Wilkins
The Number One Secret - E-Zine advertising, the most highly
effective method of advertising online. These are the
classified ads that you often find scattered throughout
emailed newsletters. Believe it or not, this method of
advertising has quickly become the easiest way to drive
targeted traffic to a website.
You need to see this first-hand to believe it. Before
placing my first E-Zine classified, I would not have
believed it if I had been told that a $25-$50 e-zine ad
could result in hundreds of dollars worth of sales in
the matter of a couple of days -- but it happened.
This is exactly what can happen when you have a good
product or service and advertise it in an E-Zine.
It is not difficult to realize how a targeted ad in
an E-Zine with 20,000 subscribers will pull more traffic
and orders than 100,000 or more unsolicited emails.
It does cost to place your ad, but the rewards are more
than worth the small amount of money you will spend.
It is fruitless to waste your time and money using
"bulk friendly" service providers or spammers-for-hire,
when you can have your ad sent to 20,000 or more
interested readers in a targeted newsletter for just
pennies per subscriber.
The process is very simple.
1) Find E-Zines that are related to your product or service.
Luckily, it has become quite easy to locate e-zines of varied
types and interests recently. I have found that the best place
to start is http://lifestylespub.com/cgi-bin/ezines.cgi?10386
They offer a unique service that gives you all the information
you will need to start, maintain and track your highly
effective E-Zine advertising campaign. The Directory Of
Ezines gives you a total overview of publication times,
ad rates, ad dead lines, number of subscribers and
everything else you need to know to advertise in a great
number of Ezines. This is a must have report that I highly
recommend and use on a regular basis.
http://lifestylespub.com/cgi-bin/ezines.cgi?10386
2) Write an advertisement that prompts action.
Do not try to sell anything in your ad. Use what is known
as the "2-Step" method and the AIDA formula. Direct your
prospects to your web page or autoresponder for more
information. You only want to get your prospect's interest
in order to get them to your web page or autoresponder.
If at all possible offer something for free in your ad.
People love anything that is free. This alone will increase
the response to your ads greatly. For best results entice
prospects with free information that is related to the
product or service you are offering.
You can make your ads pull a 100% greater response just
by changing your headline. That is why the AIDA formula
is so important. AIDA stands for Attention, Interest,
Desire, Action. Read more about the AIDA Formula at
http://www.inetexchange.com/articles/aida2.htm
3) Track your responses.
This is absolutely critical and can mean the difference
between success and failure. You must track the responses
in order to know if the ad is worth paying for again.
The easiest way to track your responses is by keying your
ad in conjunction with an autoresponder or counter.
An autoresponder is like a fax-on-demand system for email.
Once set up, anyone that sends an email to your autoresponder
address will automatically receive your sales letter or free
information in return. Most autoresponder providers will
also provide you with reports telling you exactly who has
requested your information. To key your autoresponder:
request that a specific subject be used in your ads.
Example: mailto:autoresponder@autoresponder.com?subject=key
To use a counter all you have to do is set up a special
web page for those responding to your ad. Do not advertise
this URL anywhere else. Place a hit counter on the special
web page and you will know exactly how many people have
responded to your E-Zine ad. To key all you do is create
special web pages for each ad you place and add a counter.
Which ever method you use you should be ready to follow up
with all that respond to your ad. It is a proven fact that
most prospects need to see your message 7-8 times before
they will actually buy. Effective Follow-ups are Proven
to increase sales drastically! You can Automate this by
using a service like http://www.aweber.com/?875/
I highly recommend that you Automate your follow ups because
doing it manually is very time consuming and it is very
easy to loose track and miss sending your follow ups to the
right prospects.
4) Now, Place Your Ad and Wait for the Results.
The Variables: If you chose the right targeted E-Zine
or mailing list to advertise in and you wrote a good ad,
you should start to see some action within 24 hours
after your ad is published. Generally, most responses
will come within the first 24-48 hours and then trickle
in for another week or so.
Realize that there is a very high demand for these types
of ads and there may be a lead time of several weeks or
even months to get your ad published. Plan your E-Zine
advertising campaign accordingly, especially if your offer
is time-sensitive.
Test your ads by placing them in smaller (lower priced)
publications which don't have such a high demand. You should
never run an untested ad in an E-Zine that you have to wait
months to get into, just to find that your ad wasn't effective.
5) Did Your Ad Make Money?
Wait a week to decide if the ad was a money-maker or not.
If it was you should have an additional and steady, stream
of income. Reinvest your profits by placing more ads.
Before you know it, you may find that the majority of
your sales are coming from low-cost E-Zine advertising.
Believe it or not, many online marketers only advertise
using these methods. If you can find 10-15 good E-Zines
that reach your target market, you could become one of them.
One good classified ad in a good E-Zine can easily produce
more results than a "Top 10" listing on any or all of the
popular search engines combined.
If your first E-Zine ad didn't produce the results you
had expected, there can only be one of three reasons for it.
1- You advertised in the wrong E-Zine
2- Your advertisement didn't entice readers to take action
3- You dropped the ball once prospects requested more
information or visited your site.
Determine how many people responded to your ad. If it's
not many and you believe you picked a good E-Zine, try
writing another ad. If you did get a lot of responses,
you most likely need to re-write your autoresponder
message or web page or you should send more follow-ups.
++++++++++++++++++++++++++++++++++++++++++++
Betty Wilkins, Owner/Operater of Home-Work Connection
Home-Work Connection: Information for obtaining and
maintaining home-based employment and working at home.
New Internet Marketing Resource Center.
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com
======================Joke of the Day=====================
Jokes provided by Tom Johnson.
To subsribe to his joke letter directly request it at
jokes@amoneymaker.com
put <jokes> in the subject line.
There was a farmer who grew watermelons. He was doing pretty well,
but he was disturbed by some local kids who would sneak into his
watermelon patch at night and eat his watermelons. After some
careful thought, he came up with a clever idea that he thought would
scare the kids away for sure.
He made up a sign and posted it in the field. The next day, the
kids show up and they saw the sign which read: "Warning! One of the
watermelons in this field has been injected with cyanide."
The kids ran off, made up their own sign and posted it next to the
farmer's sign. When the farmer returned, he surveyed the field. He
noticed that no watermelons are missing, but the sign next to his
read: "Now there are two!"
------------------got funny joke? send it here-------------------
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