ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
5205 subscribers
on
web marketing and promotion
supported
by Adland World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #80, Mar 25, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
================A D L A N D T I P=====================
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Topics in this issue:
Sponsor Message
Word from Publisher
===============================
C o n t i n u i n g D i s c u s s i o n (2)
=============================================
1.)Question for list (affiliate program)
~ Bogdan Fiedur
2.) The House has a bill set up for a vote ASAP....
~ Faith
N e w P o s t s (4)
==========================
1.) Deborah Brown
~ Thank you for guest articles
2.) Wayne A. Young
~How do you get HITS?
3.) Elizabeth K. Scott
~Time is Money!
4.) Albert Rios
~ Persistence wins the race
Site Review Responses (2)
==========================
1.) http://songdove.hypermart.net/
~ Robert Lee
2.)http://www.myfreeoffice.com/onlninfo
~ Robert Lee
Site Review Reqestes (2)
===========================
1.) http://www.powerup.com.au/~hird/nutrigen.htm
2.) http://chrisgibbs.connect-2.co.uk
G u e s t A r t i c l e (1)
================================
LESSONS LEARNT - FROM NET NOVICE
By Jens du Plessis
Sponsor Message
================
Joke of the day
=========================
====================S p o n s o r M e s s a g e
==================
Y
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=========================== Word from publisher ========================
Greetings All
Welcome 101 new subscriber who joined list since last mailing.
Remember this list reached now over 5200 people and asking for
site review might have quite unexpected results for you if your site doesn't
have any content or doesn't meet basic requirements.
Having bad review is worse than having no review at all.
Be realistic.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 260,000 page viewings , 48,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
BF.
==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: Bogdan Fiedur <bogdan@softfornet.com>
Subject: Question for list (affiliate program)
>I'm thinking about the affiliate idea but 10%, doesn't really leave enough
>for a two tier program. Maybe, 10% of your signee's check? That is only in
>reality 1% to me and is doable.
>To buy any software is out of our league at the moment. Also, our server
>can't seem to find it's cgi...
>Soooo.... what do you see as my absolute best way to get this out there,
>how to present it, etc. We are going to choose only 3 or 4 packages to
start
>with.
>Please give any and all ideas however big or small. Also, tell me what you
>would NOT want to see -- any tacky things you've seen with other pages of
>this description that should not be repeated.
All comes to how marketable is your product and how easily people will buy it.
Not knowing what products you are going to offer it is difficult to say if that
product would find its clientele but I heard of sites selling e.g. salami and
doing quite well.
First regarding your 10% commissions.
It seems like people are really going into affiliate programs if those are offering
higher commissions. I read that if you are offering below 20%, few
people will go for it or at least won't do to much to promote that idea. This is just
perception issue.
The higher commissions you offer the more people think they own this
business and are more committed to participate in it.
Another aspect of it is that people like immediate results whereas most affiliate
programs offer pay per results models.
It is good idea to reward your affiliates for just the fact that they decided on
your program. By doing this you are showing to them that you care about them
and give them feeling that they are appreciated and at the same time they feel
obligated to work with you.
E.g. Adland Affiliate program in addition to 20% commissions is giving free
promotion to those who decided to link to Adland. This way even if they don't
contribute to any sales, they still have reason to keep link to Adland as they are
getting some results from it anyway. One of Adland affiliates is getting
everyday over 50 visitors to his site from Adland for 100 visitors from his site
and 20% commissions in addition to that.
More ideas to help make your program successful are here.
1.One of the approaches is calling your affiliates when they first joined to
show them that there are some people actually running this program, thus
giving them more assurance that you care about success of both your affiliates
and your program.
2.Another one is write agreement (hardcopy) with your affiliate.
This helps in strengthening of affiliate commitment to your program.
3.Help your affiliates in driving traffic to their own sites by giving them
resources to do that. Your own newsletter or dissuasion list, web page with
links to good resources.
4.Help them in promoting your site, by giving them banners and helpful
hints.
5.Provide them with periodical statistics regarding their contributions.
6.Register your program with related websites
7.Advertise it in newsletters where you know that subscribers might be
interested in joining your program
8.Make all rules of your program clear and always available.
Here is what you shouldn't do.
1. Don't make to high commissions to attract affiliate to your program.
Make sure that whatever margin you are making is enough to share
with
your affiliates based on your offer and there is still enough
left to run your
business. If your program grows you will need some funds to pay
people for
maintaining it. It will require more programming and
accounting power.
2. Don't ignore your affiliates inquiries. Be always professional no matter
what and take your time to explain everything.
There will be always people who won't understand rules of your
affiliate program and will complain to you or make accusations. Don't
ignore them but explain and bring all records to present to them that
they
are wrong.
I had once complaints from one of the affiliates that when she placed
link to my site in her signature and clicked on it, her reference number was
removed and she was never given credits for it. After exchanging emails for
three days with her, I realized that email client she was using was the
problem
as link in her signature worked fine for me. She never apologized for her
accusations but at least she couldn't complain anymore that Adland affiliate
program was cheating.
3. Don't spend large amount of money on advertising. It will take time to
build your affiliate network and you will need to learn what is
required to do it
successfully. Just build your business and work on your affiliate
program parallel.
4. Don't relay on the fact that affiliate program will be your main factor
of driving traffic to your site. Make sure that business you are doing
is working
correctly (delivery, quality of your products). Your affiliates will be
your first
customers and they won't support your program if they won't like your
products or service. Also your customers might decide to become your
affiliates
if they like what you are doing.
5. Don't forget to reward your best affiliates.
Keep in mind that 20% of your affiliates will do 80% of
work.
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Faith <cnfrmtn9-2@idt.net>
Subject: Response to: The House has a bill set up for a vote ASAP. . .
Just in case you missed the announcement last week:
FCC: Net Shall Remain Free
Wired News Report
7:30 a.m. 12.Mar.99.PST
http://www.wired.com/news/news/email/explode-infobeat/business/story/18420.
html
In the three weeks since the Federal Communications Commission settled a
dispute involving how phone companies pay each other for connecting
calls to the Internet, William Kennard's inbox has been overflowing.
The FCC chairman has been receiving an average of 600 emails a day,
"many from angry Internet users," worried that the commission is about
to impose far-reaching regulations on the Internet.
Ain't gonna happen, Kennard said Thursday.
While it's clear that the "FCC and the FCC alone has jurisdiction over
Internet traffic," Kennard said, the agency has no plans and no desire
to regulate the medium.
"As long as I am chairman of the FCC, we will not regulate the
Internet," Kennard said in a Washington, DC, address.
The FCC's decision last month settled a long-standing dispute between
phone companies over how to classify a dialup call to access the
Internet. Small carriers wanted the FCC to classify the calls as local
traffic. Regional phone companies wanted the calls classified as
interstate, so that they wouldn't have to share a cut of their revenues
with competitors.
The Commission took the middle ground in the dispute. The agency agreed
that because Internet users bounce to Web sites all over the world,
calls to access the Net shouldn't really be classified as local.
Nevertheless, the agency ruled that connections to the Internet should
still be exempt from long-distance charges.
But since then, Kennard said, rumors have spread "that the FCC is going
take all those old phone regulations and dump them on the Internet --
that people are going to have to pay long-distance charges to get on the
Internet."
Kennard said that's the last thing he wants.
"Anyone who knows anything about the Internet knows that its freedom is
its strength," he said. "And anyone who knows anything about me knows
that I am committed to creating a telecom marketplace that is free from
unnecessary regulation and full of robust competition."
Be sure to visit the CAUS web site at http://caus.org
To join this mailing list, go to
http://caus.org/feedback.htm
======================N e w P o s t (1) ===========================
From: Deborah Brown <docdavb@net-link.net>
Subject: Thank you for guest articles
I want to send on a thank- you to Joe Reinbold for his article
"Capturing Those Elusive Email Addresses!". Very valuable and realistic
knowledge was provided. Also, ditto, to John Rickman for his article,
"Tips for Internet Beginners and "Wanna-Be's". I spent almost two grand
in six months last year buying into programs, reports, and software. All
to not make a single buck. Look, read, and learn. There is so much out
there that is garbage.
I have a request to the group for info on how to arrange wholesale
purchasing from retail suppliers, such a arts and craft providers. Any
suggestions will be helpful.
mailto:docdavb@net-link.net
My web site is in full reorganization. New design and new product could
be available with your help.
Good luck to all,
Decorating Plus presented by Extreme Publishing
http://www.extremepublishing.com
======================N e w P o s t (2) ===========================
From: Wayne A. Young <wayyoung@allwest.net>
Subject: How do you get HITS?
Hi,
Are there really people out there who will see my site?
I have been doing some postings in classifieds and
subscribing to some search groups.
These don't seem to be working.
If there is anyone out there with answers, I would be most
grateful for your ideas.
Thank you,
Wayne Young (lost in the desert)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from moderator.
Driving traffic to your site is sum of many variables.
Even if you get people to your site , you have to know how to
keep them coming back and recommending your site to others.
Keep reading this mailings and others like this one from
other sources.
Go to Adland archives and read all previous issues of
Adland Digest. Each of them has always something which
will help you with driving traffic to your site.
http://softfornet.com/archives/
======================N e w P o s t (3) ===========================
From: Elizabeth K. Scott <loanlist@loanlist.com>
Subject: Time is Money!
Hello Bogdan,
Just a short note to tell fellow subscribers about the new Microsoft
Internet Explorer v.5 Browser. I have nothing to do with Microsoft except
that, like most of us, I use their products. Last week I downloaded the
new IE5 browser and I can't believe the difference it made! (I had
previously been using IE4.)
Everything loads seemingly twice as fast. Pages I go "back" to load
instantly. I can completely customize both my Favorites and my History. I
can leave my Search or History window open on the left so I don't forget
where I was. And, filling out Web-based forms is now a snap, because the
browser "remembers" items (such as my name, email address, etc.) that I
usually put in forms. There many are other new features that Adland
subscribers may find useful, too.
While I can't say how well this new browser will work for anyone else, I
can say it is saving me a LOT of time. And, time IS money! You can
download it for FREE from http://www.msn.com or, as I did, from
http://www.altavista.com (do any search, then click on the red "Download
EI5 FREE" when the results come up.) It takes about 2 hours to download,
but it's well worth the wait, IMHO.
Elizabeth K. Scott
American Mortgage Listings
http://www.loanlist.com
loanlist@loanlist.com
1-800-672-LEND
======================N e w P o s t (4) ===========================
From: Albert Rios <vitawealth@hotmail.com>
Subject:Persistence wins the race
Hi,
I had been looking for a business to promote on the Internet. I was very
gun-ho and quickly setup a Website and started to promote it just to see
how it all works. I promoted it and promoted it and the hits were few
and far between. I continued to read e-mails and look around for a
product to market. It is amazing how much junk there is out there. The
majority of the e-mails I got were for the dollar stuffers as I call
them.
One day I decided to get a new Internet provider and was reviewing the
last of my e-mails when I noticed a note I remember having received
before. This time I read the whole message and thought the idea was good
and there was a need for the product. The start up was low I though and
remembered this was what turned me away the first time. I remember
thinking that it was a fly by night operation that would not last.
I called the person that had sent me the ad as he had provided his phone
number. We spoke and he told me that he sends e-mails and continues to
send them every four months until he is told to go away. He had sent me
the original note about five months before. He was just getting started
when he sent me the first note and was well into making a nice profit by
now.
Persistence wins the race. I have since joined his team. I am now
marketing with a Corporate Website both on the Internet and in the local
papers. Everyone that I send to my Website,I ask that they take a moment
and give me some feed back. The feed back has been positive and I have
gained a nice customer base. The best way to get people to your site is
to offer them something for free. We all love those freebie's.
Be persistent in your marketing and make sure that you have a product
that everyone needs and wants. I have a product that everyone on the
Internet or that owns a computer or has a job needs. Visit my site and
discover the Niche I have discovered. There are two freebie
s, just for
checking it out. Please remember to provide me with some feed back and
thanks to those that do.
Regards, ARios
Remember to follow up and keep that list until they die or ask you to go
away!
http://www.21stnetwork.com/users/2125105205
=================Site Review Responses (1)=============================
From: Robert Lee <attitude@uniserve.com>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
<snip>
From: Marilynn Dawson <songdove@netscape.net>
Hi, Yes, a constructive review would be nice. I was forced to give up
my domain a couple months ago, because I couldn't raise the capital to
pay for it. (very sad) I've already changed my main page format at
least 3 times.
It's a decidedly Christian site, as that's the market I'm aiming for.
The URL is http://songdove.hypermart.net/ . Once I find some sponsors
willing to back the site, I'll be able to pay for ways to upgrade my
domain, advertise in better places, etc. and get the hits pouring in.
For now, a constructive review on what I am or am not doing right, would
be appreciated. Thanks for making site reviews available.
Marilynn Dawson
songdove@netscape.net
</snip>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Marilynn,
Star over.
Where is the Christian content in your "decidedly Christian site"?
Is your main URL the wrong page? I could find no other links. It's bad
enough that most of your images don't load, probably due to the hypermart
servers, but the lack of <ALT> tags certainly doesn't help.
My suggestion, sign up as an amazon.com affiliate, pick a selection of
religious books, and promote the heck out of them. 5% to 15% of sales is
better than the zero you probably earn now.
For your domain worries, either pick a better host, http://www.fsn.com is
one, or get a re-direction URL and start drawing traffic through promotion.
http://meeting-place.8m.com/promote.htm is my help page for promotion,
kinda
basic, but it's where I started, and has honest opinions of marketing to
help you.
Change the page size to fixed pixel tables, preferably under 640 pixels
wide, by using 100% table width you have items running in all directions.
You have to offer something before a sponsor will even look at you, your
site as it is like 1,000,000's out there all ready.
Good luck, but you need more to get me back to your site. This may not be
the response that you expected, but to gain an audience, you have to have a
original content, a goal and aim higher, not cast a wide net with hopes and
affiliate banners littering your site.
Rob L.
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
The Meeting Place - Where Adults Meet
http://meeting-place.8m.com
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
=================Site Review Responses (2)=============================
From: Robert Lee <attitude@uniserve.com>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My website entitled "Get Yours For Free" is designed to help the beginner
as well as provide some useful tools for the experienced online marketer.
I have free business opportunities, free advertising, free classifieds,
free links, ect.
I have been marketing online for about 2 months and have increased my
website traffic considerably using the resources on my site. However,
I would like to generate more traffic and get more signups for these free
programs.
Would you please review my website and make any suggestions?
Thank You,
Sam Spoo
Online Information Marketing
onlninfo@aol.com
http://www.myfreeoffice.com/onlninfo
</snip>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Sorry Sam, time to be brutal.......
ERASE the site, pick one or two of your best possible affiliate programs and
run with it......
You have NO ORIGINAL CONTENT.
Your type of site has been around for 4 years and will be duplicated for the
rest of our virtual lives.
You give NO valid reasons why I should try any of your links to programs
offered.
Create and go with it... once you start selling, other affiliate programs in
which you can actually make money with will appear and compliment your new
site, not the mass of free advertising that you are just handing over to the
big boys.
The path to clickthroughs and sales are through valid endorsements, NOT
banners littering your front page.
You say you have a newsletter, why should I sign up for it? Give a reason on
your page.... you say that you have lots of free stuff.... internet
marketers are smarter than that, you have to PROVE it to us....I saw nothing
that would help my site, and that is a bad thing since you want MY TRAFFIC,
and the traffic of sites like mine (independent site owners needing
promotioal ideas).
GET RID of the counter, a low count sucks, as yours has, and a high count is
viewed with skepticism since you have NO ORIGINAL CONTENT and probably no
traffic!
Your site desperately needs a plan for navigation, get beyond the one-page
trap......Frames may be your only choice at this stage, but use mouseovers
to hide the true destinations with good status bar descriptions!
IMO create a paragraph at the top of your page describing your site facts,
with reasons to dig deeper into the site, linked to different pages with
more details before asking for clicks leaving your site.
Sorry, but you asked.
Thanks,
Rob L.
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
The Meeting Place - Where Adults Meet
http://meeting-place.8m.com
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
========================Site Review Requests (2)========================
------------------------------(1)--------------------------------------
From: "Annette Hird" <homeshop@excite.com>
Hi Michael
I would love you to review my site at:
http://www.powerup.com.au/~hird/nutrigen.htm
I'm from Australia and we market a range of nutritional health food
products manufactured here. We can mail our products all over the
world so I thought that marketing across the internet would be the
perfect way to let people know about our wonderful products.
I am very interested to hear what you have to say about our web page.
Regards
Annette Hird
While you're here why not check out my Homeshop
Marketing page which has money making
opportunities and FREE marketing tips galore!
http://www.powerup.com.au/~hird
************************************************
------------------------------(2)--------------------------------------
From: "Chris Gibbs" <webmaster@free-links.net>
Hi
I am fairly new to the internet an I would like some feedback on
my latest project. I was recently 16 (enabling me to open a business
account) and I developed the site http://chrisgibbs.connect-2.co.uk
back in October 1998.
On 1st February 1999 the site http://www.free-links.net was launched.
It is the "largest and best free site in the world", or thats how we
market it anyway.
I have been testing the site since it was launched and I wondered whether
one of your site review team could give me some feedback.
Thanks
Chris Gibbs
webmaster@free-links.net
http://www.free-links.net
The Free Links Network - the largest and best looking
free site in the world!
===================G u e s t A r t i c l e (1)=====================
LESSONS LEARNT - FROM NET NOVICE
By Jens du Plessis
I become interested in business on the Net before I had ever mailed an
email or browsed a browse. In 1996 I was looking for a business
opportunity and was looking through a magazine when I came across an
advert for a book by about doing business on the Net. The concept of
building a global business in one's computer interested me and I ordered
the book. Let me share the FOUR most important lessons I learnt.
I received the book a few weeks later and after reading most of it, I
bought my first browser, with a month's free dial-up and a book on
HTML. I started by upgrading my browser to a version with a WYSIWYG
editor and I used that for the first year. I later changed to Visual
Page.
LESSON #1 : GET YOURSELF A GOOD WYSIWYG EDITOR!
I know some of the pro
Fs look down their noses at WYSIWYG editors - So
What! You will still have to learn HTML over time because these editors
have drawbacks and sometimes you need to go into the source page to fix
a problem, but you SAVE SO MUCH TIME.
*******
With my browser package I bought I got a free month dial-up service
from one of the large local ISP's and since I was linked up with them I
went to them and asked them about hosting my site, which they gladly
would do. "What about my own domain name (myname.com) ?" I asked. "Not
necessary!" They said. "That's only for the big companies who want to
protect their brand!"
LESSON # 2: GET YOUR OWN DOMAIN NAME!
This advice cost me hundreds of dollars to learn. The most important
aspect of a domain name is that it makes your site portable. If you find
that your web hosting service doesn't give you what you want you can
pick up and go to someone else and your address remains the same.
*******
Within a month I exceeded my bandwidth and my account started to sky
rocket. This is when I woke up to the global nature of the Net. I read
an article somewhere on the Net which discussed the Top 10 service
providers. I immediately contacted the "best" and asked them whether
they would host a site based in South Africa. No problem! And they
directed me to the relevant pages.
LESSON #3: LOOK FOR THE BEST WEB HOSTING SERVICE YOU CAN FIND!
Don't think that if your dial-up connection is with "X" ISP that you
have to have them host your web site. Your dial-up ISP you want where
your phone calls are cheap. Your web hosting provider can be on the
other side of the globe, provided that they are good. If you are serious
DON'T LOOK FOR THE CHEAPEST, LOOK FOR THE BEST.
******
Once I had my site up and running I thought that now I'm going to get
orders streaming in from the millions of people visiting the Net daily.
Imagine my disappointment that in my first month I hardly had any
visitors, let alone any sales! IF NOBODY KNOWS YOU'RE THERE THEY CANNOT
FIND YOU.
LESSON # 4: THE NAME OF THE GAME IS TRAFFIC!
For a person starting out one of the most important jobs is to register
your site with as many search engines and directories as you can. This
can be a very time consuming task when you do it manually.
Although there are many submission services on the Net I found that once
I got my own submission software and I could register as many pages as I
want as often as I want I was set free.
For more ideas on promoting your site get my FREE report: "How To Do
Business On The Net - SUCCESSFULLY" by sending a blank email to :
mailto:freereport2@safari-iafrica.com
Subscribe to " A Lesson Learnt " - a monthly newsletter to help you make
a success of your site at http://netreports.listbot.com
*****
Well, whatever you do enjoy it. I started on the Net with no background,
no experience and no knowledge but with the need to learn. So can you!
======================
Jens du Plessis
African Marketplace at http://www.safari-iafrica.com
====================S p o n s o r M e s s a g e ==================
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======================Joke of the Day=====================
Jokes provided by Tom Johnson.
To subsribe to his joke letter directly request it at
jokes@amoneymaker.com
put <jokes> in the subject line.
The "Dear. John" Letter
The soldier serving overseas and far from home was annoyed and upset when
his girl wrote breaking off their engagement and asking for her photograph
back.
He went out and collected from his friends all the unwanted photographs of
women that he could find, bundled them all together and sent them to her
with a note stating the following:
"Regret can not remember which one is you ... please keep your photo and
return the others."
====================================================================
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