ADLANDS' DIGEST
A Free subscribed Discussion List
of 5634 subscribers
on web marketing and promotion
supported by Adland World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1, #84, Apr 09, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
================A D L A N D T I P=====================
GET UP TO 87 VISITORS FROM ADS PLACED IN ADLAND
DIGEST
for ad run in this issue and previous one. You can check throughout the
day and see how clicks are increasing to ad which you see as first
sponsor message here.
To see rates go here http://softfornet.com/archives/Advertising.htm
------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
===============================
C o n t i n u i n g D i s c u s s i o n (1)
=============================================
1.) Subject:E-commerce solution
~ ADapt Submission Service
N e w P o s t s (3)
==========================
1.) Joshua Sloan
~ Need Help creating a couple of Banner Ads
2.) ST Ooi
~ CommerceNet
3.) Franklin Banker
~ Affiliate Success Story
Site Review Responses (3)
==========================
1.)http://www.hotyellow98.com/stevedoc
~ Robert Lee
2.) http://members.tripod.co.uk/homeworking
~ Robert Lee
3.) http://www.aLoveLinksPlus.com
~ Terri <queen3@home.com>
Site Review Reqestes (1)
===========================
1.) http://www.happylawyer.com
G u e s t A r t i c l e (1)
================================
UPSELL FOR FREE
by Judith Tramayne-Barth
Sponsor Message
================
G u e s t A r t i c l e (2)
================================
Top 10 Requirements for Choosing the Right Web Host
By Earl B. Hall
Joke of the day
=========================
====================S p o n s o r M e s s a g e ==================
G E T
P A I D T O B R O W S E
T H E W E B !
Get paid while OTHERS browse the web! Go to:
http://www.softfornet.com/adv/browse
and check it out.
This program is FREE to join - you don't pay anything, ever -
they pay you!
Get paid hourly when you and your friends are on the Web!
------------------ Please Support Our
Sponsor --------------
=========================== Word from publisher ========================
Greetings All
Welcome 120 new subscriber who joined list since last mailing.
I'm thinking of introducing weekly chat sessions for Adland subscribers.
Do you think, is there a need and chance for success for group like ours
in that area?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 320,000 page viewings , 55,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
BF.
==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: "ADapt Submission Service" <ADapt@HotPOP.com>
Subject:E-commerce solution
Dear Adland Digest,
RE:
>From: Carl Ellis <cellis45308@yahoo.com>
>Subject:E-commerce solution
>Hello, Adland!
>Need an e-commerce solution, but don't want to shell out
>hundreds or thousands of dollars?
>Check out: http://www.ccnow.com
>PS: While I am in no way associated with this service, I do
>use them on my site for ALL my credit card transactions.
>The ONLY fee they charge is 8% of your sales. They contact you
>and the buyer via e-mail. They send out your check twice a
>month. Best of all? - It's easy to set up!
Thanks, Carl, for pointing out another good credit card transaction company
option. We have another for Adlanders: ClickBank. Not only have we had very
good, quick support from these people for our website, they also offer a
free Affiliate program for webmasters to promote their sites, and also a
Reseller program. They also list on their links page some companies that
offer a fair value on US pay-by-check services. The fee for using ClickBank
is low and they deliver a good quality service to their customers. Our link
to ClickBank (their referal program) is
http://hop.clickbank.net/hop.cgi?adaptcred
Hope this helps everyone!
Highest regards,
Mary Morgan
Managing Director
****************************************************************************
Have your ad seen on up to 850+ MAIN and 5,500+ Mirrored Sites Worldwide
ADapt FREE and Bargain Classified Ad Submission Service
http://adapt.hypermart.net/
adapt@hotpop.com
****************************************************************************
======================N e w P o s t (1) ===========================
From: "Joshua Sloan" <jsloan1@soltec.net>
Subject: Need Help creating a couple of Banner Ads
Hi All,
I am not graphically inclined, but am in need of 2 banner ads to display on
a friend's site. Any free banner making services out there?
Joshua Sloan
==================================
jsloan@soltec.net
http://www.soltec.net/exoticaquatics
===================================
======================N e w P o s t (2) ===========================
From: ST Ooi <doreme@po.jaring.my>
Subject: CommerceNet
I found a site that deal with study of electronic
internet commerce call CommerceNet, pretty nice and
informative.
CommerceNet
<a href="http://www.commerce.net/">Link</a>
http://www.commerce.net/
CommerceNet, a nonprofit corporation, is conducting a
large-scale study of electronic Internet commerce. Read
about the company's mission, or tap into the CommerceNet
directory services rounding out the site's offerings.
ST Ooi
=================================
Doreme Marketing
Publisher of
Doreme Site Review Ezine
FREE 10 website reviews deliver to your mailbox every Sunday
Subscribe by mailto:DoremeSiteReview-subscribe@listbot.com
=================================
======================N e w P o s t (3) ===========================
From: Franklin Banker <altair2@ix.netcom.com>
Subject: Affiliate Success Story
Greetings AdLand Friends,
Recently I have begun to have success with 2 of my newest affiliations.
It seemed since they are selling well for me on the web, that I should
share the opportunities with all of you. Both of these affiliations are
completely FREE, of course. Both of these programs have been generating
sales right from the start (in my case), and I hope that will be the
same for you too!
Sell Viagra Online as a Kwikmed Affiliate
http://KwikMed.com
MGAWEB Submission Services Affiliate Program
http://www.mgaweb.com/
I maintain a good page on my site about free affiliate programs for site
owners interested in revenue programs. I never feature those programs
requiring a fee to participate. Here's the url if you are
interested. http://bblmedia.com/referral_programs.html
Franklin Banker
http://bblmedia.com/
========================Site Review Requests (1)========================
------------------------------(1)--------------------------------------
From: "Larry Schreiter" <larrys@nventure.com>
Adland subscribers:
Please furnish me with reviews of my website, designed
for attorneys who are frazzled and would like more
balance in their lives. The URL is
http://www.happylawyer.com
Thanks.
Larry
==============================================
Attorney and Author of: "The Happy Lawyer: How to Gain
More Satisfaction, Suffer Less Stress, and Enjoy Higher
Earnings in Your Law Practice"
Toll-free (USA) 888-707-5397
Office: (253)850-1551
Fax: (253)850-1549
=============================================
=================Site Review Responses (3)=============================
From: "Robert Lee" <webmaster@alovelinksplus.com>
<snip>
Hi Bogdan,
I have subscribed to Adlands Digest for a couple of weeks and although
fairly new to Internet marketing I am impressed with the quality of
content- so impressed that I save all editions in an Adlands folder for
reference.
I have a website which gets hits but so far has made no money at all so
I would like to have some pointers to improve its profitability.I'm even
thinking of following the advice of one of your subscribers and make the
links on the pages open a new window to keep prospects on my site.I
didn't know how to do this before and always thought it was a great
idea.
The URL of my site is http://www.hotyellow98.com/stevedoc
.
Regards and keep up the good work.
Steve Doherty.
<snip>
HAHAHAHAHAHAHAHA
Sorry Steve,
It's BRUTAL time again.
UGH
How are you going to make me wealthy?
With other people's programs?
Not likely...unless you are looking for the people that are newer at
this then you, but of course the guys that signed you up have already
hit on them too.
282 doesn't count as hits, get rid of the counter, use a tracker that
keeps your stats personal, this is especially important for new
websites.
What's with the re-direction?
Kicked off? It won't be long before your home ISP does the same, I'm
sure.
Get rid of the banners and add some CONTENT.
You know what you know, start a website and tie into that... not the
stuff that you have there now.....
Use meta tags, get content, promote.... but first get a website that is
UNIQUE.
GEESH....at least most of your banners work, even if you don't link the
word "here" at all... A BIG NONO to NOT link the word "here" in a
sentence.
I know that I am at a page...how do I get off?
DO NOT use the tag to keep windows popping up, either your audience
wants to stay or they want to leave... a good navigation system will
keep visitors looking through your web-site, not a bunch of windows that
they have to close , it'll just leave a bad taste in their mouths and
you'll NEVER make it as far as a bookmarked site in their computer......
If this is what you want to do, to try and make some web-based money,
all the power to you.
At the very least, go to http://www.come.to and get a
redirection URL so
that savvy web users like myself can at least be tricked into visiting
your site..I run when I see hotyellow, hypermart, etc.
Good Luck.
Inspiration works wonders, I hope that I have sparked yours.
ASIDE to Bogdan - Everyone reads Adlands for help, as do I. It is a
never ending battle to get high in the search engines, but that is only
a third of the battle, if that much. For the first year, search engine
placement will make or break a website, but after that if all you get is
hits from the search engines to sustain traffic, you are probably a porn
site with SEX all over it. Promotion starts in many places, everyone
will sell you top ten or twenty placement in a variety of search
engines, how much do you want to pay is the only question. The real
web-entrepreneurs know that promotion is keyed to other websites that
will share their hits and links openly, with a common goal in mind,
which is keeping the surfer coming back. If you don't get bookmarked,
remembered, or referred, YOU ARE DEAD.
The only thing that works is filling a need that is there, whether real
or perceived.
Find it, Use it, Exploit it, Profit with it.
Thanks Bogdan.
Good Luck To All,
Robert Lee
webmaster@aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
aLoveLinksPlus
The Choosiest Dating Service Directory
http://www.aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=================Site Review Responses (2)=============================
From: "Robert Lee" <webmaster@alovelinksplus.com>
Site review for Lynne O'Connor Internet Homeworking Directory
<snip>
... partly with a view to getting my rating back but mainly, a general
opinion on how I can improve it. It's a website for UK residents wanting
to work from home, but has loads of information relevant worldwide.
http://members.tripod.co.uk/homeworking
By the way, no need to mention I'd be better with my own domain.
Somebody already has the names I wanted in co.uk and .com.
</snip>
Dear Lynne,
Your site is definitely going to be a treasure for those that want to
start a home based business.
First, don't worry about the competition for a few keywords. whatever
you are losing there you are making up in other areas, right?
I guess not, otherwise, why the question.
Use your keywords to your advantage.
First: What are the keywords that you are counting on for hits? This
would be needed to know to see the search engine and how it is now
listing your site and the listings that are now ahead of you. As an
independent webmaster, you are up against the Big Boys of web promotion,
so you have to view their pages and see how the got ahead of you.
Secondly: The use of keywords in your Meta Tag description is repetitive
and not necessarily properly set up for your site. You have the word
"home" in one form or another 13 times, but do not use all of the
"home"
words on your page. That could be called spamming the search engine. Use
your site tracker to your advantage. Check what keywords are bringing
you traffic and move them to the front of your Meta tag description.
Make darn sure that your keywords are present in your web page, in order
of popularity and relevancy.
Your keywords are copied from one page to the next, thereby reducing the
relevancy of your site overall to any one keyword, unless of course the
pages are just copied over and over, which I can see they are not. You
don't repeat pages, why repeat keywords? Your site is well laid out with
relevant topics for each page, tweak your keywords to match.
I checked altavista, since that is the search engine that you are most
concerned about getting a good listing:
Homeworking and uk you rank well
Homeworking + uk you do not show up at all.
Homeworking you are at 37 and 39
While your competitor www.homeworkingmom.com
has almost 40% on the
listings in the top 40, registering several different pages.This tells
me that you need keyword help, better placement of your pages will be
achieved with targeted keywords for the content of the pages they are
on.
Thirdly: I think that you have too much white space in your pages when
viewed at 600x800. Change your table width from percentage measure to a
fixed table width. Change <TABLE BORDER=2 WIDTH="100%"
HEIGHT="50%"> to <TABLE BORDER=2 WIDTH="620"
HEIGHT="310"> to
better lay out your page.
Some spiders (search engine robots) don't read tables well. Start your
page off with a description, aim of your site, and a paragraph of why
your visitor needs the information present at your site (using your best
keywords, of course) above your first table!
Fourth: Get your domain name. A quick check on internic.net showed that
www.ihd-net.com and www.homeworking-uk.com are still available. Get
one
while you can!
Fifth: Work on your phrasing for invitations for people to bookmark your
site, since it will change every week? Month? Whatever. You are missing
this. A newsletter would help too.
I have to ask, how are you doing with other search engines? I did not
look, this is maybe something to work on.
Change is good.
Good luck with your site. J
Robert Lee
webmaster@aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
aLoveLinksPlus
The Choosiest Dating Service Directory
http://www.aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=================Site Review Responses (3)=============================
From: Terri <queen3@home.com>
>Dear Bogdan,
>
>I am ready to receive as I have given.
>I would like a site review for my site http://www.aLoveLinksPlus.com
>I have tested the content for this site in varying formats and believe
>that I now have a winning style to it.
>But my own eyes may be clouded, as my tongue can be sharp when reviewing
>other's sites, so do I request that mine is given the "brutal treatment"
Hi Bogdan and AdLanders!
Your newsletter keeps getting better all the time, Bogdan! Of all the (many)
newsletters I get each day, yours gets read first!
Robert, I went to your site and had a couple of ideas for you. I love the
way you make your tables behave - mine never want to do that for me!
I notice that you use one color background on the first few pages, then switch
to another color later in your site. Could be me, but that seems to interrupt
the flow of your site. I liked the single color background without the pattern
better.
Also, you made the Nav bar stay in place at the top while the page scrolled
up on your inner pages, but the Nav bar scrolls along with the page on other
pages. It really makes your site easier to navigate when you had it stay at
the top like that.
You have a lot of interesting content on your site! I would suggest that you
make
the jokes page open into a new window instead of having your visitor
leave your site to view that page. You can do that by having the code
<<a href="whatever.com/my.html" target="new"> and then your
visitor won't get
sidetracked on the joke page and forget to go back to your site :)
You should have lots of visitors to your page with your subject matter *smile*
Best in Success!
Terri
================================================
Terri Robinson
President, Robinson & Associates Recruit 2 Hire
http://www.recruit2hire.com/
Telephone: (602) 233-8410 Phoenix, AZ
E-mail: mailto:terri-robinson@home.com
=================================================
===================G u e s t A r t i c l e (1)=====================
UPSELL FOR FREE
by Judith Tramayne-Barth
Garnering hits to your web site is hard work, yet when they do come, do
you maximize your marketing efforts with an upsell?
Example: I am an Artist/Author/Sculptor. There are at least 15,000 to
30,0000 or more art sites already on the Internet. How do I effectively
compete? By offering free art? Not in this lifetime, I would draw
approximately two people to my site if I'm lucky. No, I offer my free
electronic booklet "Loving Your Teenager (In Spite of Themselves)"
everywhere I can get free advertising.
As we all know, people like free stuff. My booklet is no exception. Even
though I want to share what I
Fve learned raising my children and make
life easier for parents of teens, I still have products to sell. This
means I use the last two or three pages of my free booklet to upsell
(talk about) other booklets for sale on my web site, my murder/mystery
novel and my Arti-zine&127; Art Lessons.
Next, I carry my upsell a step further. In my email, I include the
following message:
First, thank you very much for requesting my booklet "Loving Your
Teenager (In Spite of Themselves). I hope you enjoy reading it and, like
all advice, use what you like and discard what you don't. Second, if you
like what you read and think it might be useful to friends of yours who
either have teens or soon will have, by all means you have my permission
to forward this email on.
Thus I have accomplished three things:
The most important in my opinion, offered help to parents of teens.
Used upsell to promote three or more of my products and,
Enlisted the aid of the people requesting my booklet to help me in my
marketing endeavors by sending my booklet and upsell messages to even
more people.
And finally, let's not forget the all important signature line on all
of my e-mails where I list both my sites with a one tantalizing line
comment on each. Making it easier for people I "correspond" with to just
click and zip to my sites.
Remember, free is good, Upsell for Free is better.
=============================
If you'd care to see how the upsell works, by all means e-mail Judith
at trabar@trabar.com and put "Loving" in
the subject line. But only if
you promise to send it out to five of your friends (only kidding --
well, sort of).
Tra-Bar your source for Arti-zine Art Lessons, see http://www.trabar.com
for sample lesson or http://www.agoodread.com to
read two sample chapters
of "Conspiracy To Love"
A murder/mystery and conspiracy novel with a touch of the paranormal.
===============================
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===================G u e s t A r t i c l e (2)=====================
Top 10 Requirements for Choosing the Right Web Host
By Earl B. Hall
After you've selected a great domain name and you're ready to
get started, the next step is choosing the "right" web host for
your business needs.
Your web site will be the very foundation of your Internet
presence. Selecting the right web hosting service is critical
to your success. I am sure you have heard the old saying, "you
get what you pay for". This usually rings true on the internet,
as well as in the real world.
Consider your choices:
1) Free Websites. A few megabytes of storage space, slow
servers, usually no customer support, can't use your own domain
name, bogged down with their advertisements, are not indexed by
most search engines, and none of the features you'll need to
make money.
2) Low Cost Web Hosting. Often unreliable, bare essentials,
little or no real technical support, lacking in features, not
really for a serious online business.
3) The Right Choice. Lots of storage space, super fast servers,
real people to speak with in case of problems, all the
features necessary to make big bucks. (your own cgi-bin for
interactive features, autoresponders, form mail, secure server,
etc.)
If you are serious about your online business success, the
choice is obvious. Why not use a web hosting service that
allows you to take full advantage of the Internet's
capabilities. You will most likely, not be able to compete and
will be losing big money as a result. Here are the essential
features you should be looking for in a quality web hosting
package:
1) Fast Servers - Quality hardware and redundant OC3 or T3
connections. How fast your web pages load is directly
proportional to your income. Don't let anyone tell you a
server can be too fast.
2) Domain Name Support & Registration Services - Your web host
must allow the use of your own domain name. They should offer
free registration and work closely with Internic to get things
done fast.
3) No Bandwidth, No Access, or Hit Charges - There is
absolutely no reason to use a web host that charges for
bandwidth, access, or hit fees. Unless you have an adult web
site. The best hosting services offer unlimited bandwidth with
standard packages.
4) Unlimited CGI Access (FTP/Telenet) - You will need CGI
scripts at some time or another. Make sure that you have your
own cgi-bin and the ability to upload any scripts you want.
Never use a web host that limits you to the their scripts only.
5) Unlimited Technical Support - A good web host should have
live humans to speak with on the phone. Insist on free,
unlimited technical support via both email and telephone.
You'll be glad you did.
6) Control Panel or Web Based Administration - Most quality
web hosts have some type of interface that allows you to
manage your server via the web. This is not necessary, but
can be very handy for many who don't consider themselves to
be the technical type.
7) Secure Server - If you plan on selling anything directly
from your web site, you'll need secure server capabilities.
The best offer low or no additional setup fees, and a low or
no monthly fee for SSL.
8) Email Services - Your web host should offer full email
services. Including, POP mailboxes, unlimited email aliases,
and a generous supply autoresponders. Do not pay extra for
these features.
9) No Minimum Contract - Don't ever sign a long term
contract. It's not necessary. If something should happen and
you decide to switch hosts, being locked into a long term
contract could be very costly.
10) Money Back Guarantee - A quality web host offers a 30 day
money back guarantee. You should insist on it! It is the sign
of a professional company that will stand behind it's service.
Don't make the common mistake of sacrificing quality and
essential features just to save a couple of dollars. The simple
truth is that using an inferior web host will not save you
money at all. You will inevitably end up paying a lot more due
to down time and lost profits.
=======================
Earl B. Hall is the publisher/editor of NetPower New-World
Gazette and owner of NetPower Publishing. Check out his
FREE software, marketing books, web hosting services &
more at <http://www.powerpub.com> In a
hurry? Get complete
details by sending mailto:info@powerpub.com
You'll find
tons of tips, tricks & tools for getting more unique visitors,
repeat traffic and maximizing income from your website!
==========================
======================Joke of the Day=====================
Y-to-K Date Change Project Status
Our staff has completed the 18 months of work on time and on
budget. We have gone through every line of code in every
program in every system.
We have analyzed all databases, all data files, including
backups and historic archives, and modified all data to reflect
the change.
We are proud to report that we have completed the "Y-to-K" date
change mission, and have now implemented all changes to all
programs and all data to reflect your new standards:
Januark, Februark, March, April, Mak, June, Julk, August,
September, October, November, December
As well as: Sundak, Mondak, Tuesdak, Wednesdak, Thursdak,
Fridak, Saturdak
I trust that this is satisfactory, because to be honest, none
of this Y to K problem has made any sense to me.
But I understand it is a global problem, and our team is glad
to help in any way possible. And what does the year 2000 have
to do with it?
Speaking of which, what do you think we ought to do next year
when the two digit year rolls over from 99 to 00?
We'll await your direction.
====================================================================
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