ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
5959 subscribers
on
web marketing and promotion
supported
by Adland World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #87, Apr 19, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
================A D L A N D T I P=====================
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See for examples here
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http://www.compucan.com/classifieds.htm
To get classifieds like this, sign up as Adland Affiliate
http://www.adlandpro.com/become_an_affiliate.asp
------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
===============================
C o n t i n u i n g D i s c u s s i o n (4)
=============================================
1.) Cookie cutter
~ Doug Titchmarsh
2.) Some points raised in digest #86
~ UK Jerry
3.) Website reviews are useful and helpful...but
~ Robert Lee
~ Theresa Bruce
4.) How to get listed
~ Jim Miotke
N e w P o s t s (3)
==========================
1.L.C.Borsboom
~ English in Spain
2) William Montgomery
~ What's A URL Cutter?
3) Fiona Heares
~ we are getting a HUGE number of
referrals
Site Review Responses (1)
==========================
1.) http://www.bigfoot.com/~E-Pay-Review
~ Robert Lee
Site Review Reqestes (1)
===========================
1.) http://www.starts.com/global/index.shtml
Sponsor Message
================
G u e s t A r t i c l e (1)
================================
Search Engine Hype, Don't You Believe It!
By David Seitz
Interesting Links (0)
========================
Joke of the Day
===============
[_[_[_[_[_[_[_[_[_[_[_[_ S p o n s o r M e s s a g
e[_[_[_[_[_[_[_[_[_[_[_[_[
$200
CASH IN YOUR MAILBOX SENT TO YOU DAILY
$200 Cash in your mailbox sent to you daily. Use our step by step cookie
cutter plan and begin getting $20 checks mailed to you tomorrow.
Complete detail by email at monyplan@aweber.com
[_[_[_[_[_[_[_[_[_[_[_[_[_[_Please Support Our Sponsor [_[_[_[_[_[_[_[_[_[_[_[_[
=========================== Word from publisher ========================
Greetings All
Welcome (180) new subscribers who joined list since last mailing.
I would like to thank all of you, who sent me supply of jokes for
digest after I didn't post any in one of the previous issues.
It will be enough for couple of weeks now, but you are welcomed to
send more if you have available.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 320,000 page viewings , 57,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
BF.
==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: Doug Titchmarsh <doug@titchmarsh.com>
Subject: re cookie cutter From Penny widdel (adlands digest #86)
Penny Asked for other peoples views on the cookie cutter, and her personal
lack of responses to her ads. In reply, I really think the market is
saturated and the cookie cutter overexposed. As an example, I belong to a
few business opportunity mailing lists and get at least 4 Cookie Cutter ads
every day from them, as well as one or two from chancers using spam. If
someone uses a different ad tac-tic or ad copy to get me to request info
from their autoresponder, I usually delete the autoresponse as soon as I see
Cookie Cutter. It is probably becoming a victim of its own success!
Thanks for your time
Doug Titchmarsh
-------------------------------------------------------
Free stuff for all at http://www.titchmarsh.com
Links to free site promotion, free email,free webspace,
if you need it it's here for free.
------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: UK Jerry <webmaster@a-g-d-c.com>
Subject: some points raised in digest #86
Hi.
I gotta admit, I am really getting into this digest. IMHO it's becoming one
of the best posting lists on the web, & believe me I "was" on a few...
Due to impending 3 month UKJ- USA tour, I have un-subb'd from over 100 in
last few days...
Anyhow.
I'd like to chuck my 2 Pence worth into the ring on several points.
1. Alladvantage.
Yup I signed under them too, tested the url with the hyphen & it worked.
Never checked it again, & have had same probs with no sign-ups or contact
or whatever...
Gotta admit I'm a bit too busy to chase this one up...
2. Clickbank:
I use Clickbank for my own referal program with 50% commissions.
As well as card payments for my ezine adverts:
http://www.paychecks-online.com/partners.htm
However, using an email link to Clickbank just brings up an error
in a browser window. (so I have been told more than once)
The links have to be clicked via a web page...
This is so all referals are tracked back to origional referer.
Apart from that glitch, I find them a brill Co. to work with..
3. cookie cutter/ smartbot/aweber
Several weeks ago, I ran a survey in my own ezine (1800+) subscribers which
returned the following results.
i) People hate the intrusion of multi-follow up responder messages, BUT
like owning them.
This draws the conclusion that the follow-up messages are for the most part
very badly written, & far to long, & far too many of them.
I prefer & give a manual follow-up to an autoresponder hit.
ii) Some have had extreme hassles getting of the smartbot lists.
That was in the past, but still clouds their thoughts.
iii). Some even ran the same ad without a multi-yakker address & got 50-80%
increase in replies.
As for me, I refuse point blank to get drawn into the cookie cutter thing.
I have seen so many ads for it, & seen 3-4 ads in the same issue of certain
ezines, I'm keeping well out of it.
4. Ad sites & FFa pages.
IMHO, Ad sites & FFA pages that accept software blasted copy are not the
best places to get a return. Seek out the smaller ad sites, or surf around
the sig files of Adlands digest posters, they have Adland sites...yes???
Form online relationships, visit the sites of other posters, & see what
they have got to offer. You may join their program, or get a link from
their pages back to yours..
I know what I am talking about as regards building trust in online
relationships. I have a central core of subscribers & people in various
downlines, who I have bent over backwards to help in different ways.
It's those same subscribers who have offered me places to stay & use
of their PC's while I'm in the USA.
They appreciate the hassles of effective promoting when you
pay-per-min online, like we do in the UK.
Don't wait for someone to offer help to you, offer it 1st.
Be honest with people. You'll find it brings its own rewards.
Not always in the form of a check, but in plenty of other ways too.
Be Lucky
L8r
UKJ
------------------------------------------------------------
http://www.a-g-d-c.com
http://www.paychecks-online.com
A1 Paychecks On-line" for the International Online Marketer.
Where Earning & Learning is FUN &
FREE
Subscribe: mailto:paychecks-subscribe@onelist.com
-------------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From: "Robert Lee" <webmaster@alovelinksplus.com>
Subject: Site reviews
<snip>
There are a lot of requests for website reviews
and I'm sure these are helpful (but only to the webmaster as they
pertain to him or her). I'm wondering if these can't be handled by
email without taking up space in the digest?
</snip>
Dear Bogdan,
I am a big fan of the Adlands Digest and the feature that keeps me
reading is the site review requests. I learn a lot from what others are
doing to their sites by Taking The Time to visit their sites. Those that
do not participate in this part of the digest can just ignore it. I am
sure that others can learn by seeing the sites and being encouraged to
look at them with a critical eye, to the extent that their knowledge
allows.
Everyone learns what is available on the internet by becoming a part of,
an active partner with the programs that are there.
Web Marketing is not only a numbers game, but a targeted numbers game!
Everyone may not be learning at the same speed or be at the same HTML
design level, and that is where this Adlands segment is needed.
What Adlands needs is more requests for site reviews, and more
reviewers.
BTW: Nice site Steve Pilkington http://www.allmarketing.net,
but I
prefer pages of info, not auto-responders, since I hate getting the
usual non-spam notice follow-ups. Your site may have a lot of info, but
I wouldn't sign-up because your opening paragraphs didn't tease me
enough.
Just my own opinion.
Robert Lee
----------------------------------------
webmaster@aLoveLinksPlus.com
aLoveLinksPlus
The Choosiest Dating Service Directory
http://www.aLoveLinksPlus.com
----------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From: Theresa Bruce <theresabruce@hotmail.com>
Subject: RE: website reviews
I'm a fairly new to Adland's as well just a couple of months, and I
read every single article. My favorite part is the web site reviews
I may not respond to the site, but I always look at it, and read the
suggestions. I never noticed it taking up space, but here's a
suggestion to those who want a review done. Leave an email address
people can email you and as far as the newsletter, just have a
summery of all the responses. I've personally learned alot from
reading the reviews, and looking at the website. I just loving
looking at webpages, now that I'm business owner myself, it's helpful
looking at what other people are doing, looking at different lay
outs,fonts, sizes, colors, graphics etc. I'd really like to see some
webpages that are doing well as far as traffic, and those that are
successful. If you have one of those sites, email me at
tckbruce@telusplanet.net so I can take a
look. Thank you
Theresa Bruce
-------------------------
Alberta Canada.
-------------------------
==========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From: Jim Miotke <miotek@miotek.com>
Subject: How to get listed
On Thu, 15 Apr 1999 03:41:42 -0600, "Laurie Delk" <LAURIEDELK@wasi.com> wrote:
>
>Subject: ? on how to get listed
>
>I am the rep for Columbia, TN-view link below-I am wondering if anyone
>knows how I can get my customers pages listed in the search engines-My
>link gets listed-but my customers pages are like:
>http://cybercities2k.com/advert.idc?adcode=743
>each page being the last few #'s different. ALot of engines say they
>don't except with a ? or = in the URL. Does anyone know how to get
>around this?
>Plus I could use some tips-on how my main site can get higher listed
>like if someone does a search on Columbia, TN-for mine to come up
>higher-I have read stuff free-and bought some stuff-all has helped a
>little.
>Thanks
>
>LAURIEDELK@wasi.com
>
Laurie,
The inability of Search Engine Spiders to recognize the use of special
characters for spidering purposes, has long been a debatable issue.
Firstly, there are a great number of pages being offered, in todays market,
with this type of "redirection" or symbiosis. Secondly, if the use of such
pages (and the ability of the users of the pages) were more stable (or the
pages stayed active for longer periods of time), the spider designers might
alter their programming technique. Until such a day in time, I have serious
doubts as to whether this will change.
A quick intermediate fix might be to use the meta tag "refresh" approach.
Example:
<meta HTTP-EQUIV="refresh"
CONTENT="0;URL=http://cybercities2k.com/advert.idc?adcode=743">
Where "0" in CONTENT = # of seconds before redirection to the page residing
at "URL="
PRO's -- gets you past most spiders (BUT NOT ALL ... some still see this as
invalid)
CON's -- needs to be done at the client level, or you need a good CGI
script writer to make it work for everyone (doubtful).
I searched AltaVista, AOL NetFind, EuroSeek, GOTO.com, Infoseek, LookSmart,
Lycos, SEARCH.COM, and Yahoo! (US) for the single character " ? " and got
zero point zero hits. Let me repeat that. Zip, zero, zilch, nada, nyet hits.
If there were a brave enough programmer out there (somewhere) in Netfinity
that would design code that would accept special characters, it might be
safe to assume that [he/she] would, without question, get a ton of business.
What an advertising slogan ... "WE ARE YOUR ONLY LISTING SOURCH -- $299.95"
-------------------------------------
Jim Miotke
President & CEO, MioTEK Enterprises
mailto:miotek@miotek.com
http://www.miotek.com
-------------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>From editor.
Another solution is to build gateway pages for each associate/affiliate
like this http://cybercities2k.com/743.idc
instead this
http://cybercities2k.com/advert.idc?adcode=743
Gateway page can dynamically build information which otherwise is
processed in advert.idc.
This requires a little bit more storage place but it will be indexed which
might pay off.
======================N e w P o s t (1) ===========================
From: "L.C.Borsboom" <leen@correo.cop.es>
Subject: English in Spain
In the Internet English is the most "spoken" language for more than one
reason. One of them is that the development of soft and hardware is
taking place in the U.S.A. or other countries with English as the mother
language. An other reason is that most of the designers are only
speaking English, and are making the mistake to think that everybody in
Europe is able to use the English language.
My experience is that in Spain exist a movement to promote to use their
own language which is spoken by many people on earth.
In South - America except Brazil and also in a big part of the south of
the U.S.A. is Spanish the most spoken or used language.
This big battle of languages between English and Spanish is also a
battle to dominate the future. If we for the moment exclude the Chinese
and the Arab language we can make the conclusion that English and
Spanish are the most spoken languages on earth.
In the European Community, officially, all members languages are allowed
to be used in the official and bureaucratic items. but the first
languages used in internet by the European parliament were English,
German, and French.
Still we can not read the pages of the European parliament in all of the
members languages which means that people have to hazel between the
first tree languages which are most dominated by the European people.
For the second time the Spanish language has lost an opportunity to be
there with the first.
What does this mean for the future? Is it necessary to have a web site
in several languages? Who will translate all those web sites in the most
spoken European languages? Can we simply ignore, for example, the
Spanish language? More than only economical reasons are there political
reasons behind the development of the Internet? Which result will have
this theme for small business?
Is the languages that we speak only an instrument to communicate or is
there more behind?
I like to share this questions with you readers and hope to receive your
opinion about my doubt.
un cordial saludo from Spain leen Borsboom.
======================N e w P o s t (2) ===========================
From: William Montgomery <webmaster@makingprofit.com>
Subject: What's A URL Cutter?
Article submission:
What's A URL Cutter?
For all of you Affiliates out there, I just wanted to share a little tidbit
of information. I was standing behind one of my cohorts in crime the other
day, as he was browsing the web, I watched in shock, as he copied the URL of
an Affiliate Link, and cut off the end to go directly to the Homepage of the
site he was investigating.
I said to him "Why did you cut the off like that?", and he promply answers,
I always go directly to the source. Nothing wrong with that, right? Unless
of course your the affiliate that loses that commission for a sale that is
now credited to the company's page instead of your own.
Well, fear not my trusty Webmasters, for I have a solution for all those URL
Cutters out there that feel the desire to cut you out of the action.
I have a neat little Javascript that I picked up somewhere, and modified for
my own use. Not only can they not copy the URL address, but it also hides
the Address Bar on the Browser, by creating a new window, leaving your site
still waiting in the background.
Now, nothing is foolproof, but maybe this will slow those URL Cutters down
just a bit. Why do they do it? Who knows!
But if you would like to protect your affiliate links just a tad bit
betterthan before, give it a try.
http://www.MakingProfit.com/designtips/T032599.html
Sincerely
William Montgomery
http://www.MakingProfit.com
======================N e w P o s t (3) ===========================
From: Fiona Heares <heares@es.co.nz>
Subject:we are getting a HUGE number of referrals
Hi all you Adlanders,
I am wondering if anyone can shed some light on this for me.
As part of my ISP package I have a free homepage and decided to replicate
our JoFi site on my homepages. Everything is the same except that I don't
have frames on the homepages. All links go directly back to our main JoFi
site.
I submitted my homepages to the search engines..(I know, I know..but just
wanted to see what would happen) and as far as I am aware they haven't
ranked at all..no surprises there.
BUT here's the weird thing.....we are getting a HUGE number of referrals to
our site from my homepages!! These are by far our biggest referrals about
300+ a day and it keeps going up and up!!
I'm not complaining, but would LOVE to know how and why this is
happening.......can anyone shed any light on this for me please.
Thank you,
Ka kite ano (see you again)
Fiona Heares
Need New Ideas for Gifts But too Busy to Shop??
We have the solution with a wonderful selection of ideas, that you may
browse through from the comfort of your own home, AND we will deliver
right to your doorstep. You no longer have to fight the traffic to go
looking for that "special gift for someone".
We offer a FREE gift wrapping service and can even deliver direct to the
recipient, with a message from you.
----------------------------------------------
http://www.jofi.net
Every purchase receives FREE a good luck Tiki.
----------------------------------------------
=================Site Review Responses (1)=============================
From: Robert Lee <attitude@uniserve.com>
<snip>
Here is my web-site for E-commerce on the Internet:
http://www.bigfoot.com/~E-Pay-Review
Yes I have reserved my www.E-Pay-Review, but until
then
just look at the content and send me your critique.
</snip>
Dear Hans Peter Brostrup Andersen,
I have taken the time to check out your E-Pay-Review page, since it is
only a page, not a site yet, as you mentioned.
I can say that I am not impressed.
Although your content has good value, it does not actually answer the
question as to why I WOULD WANT cyber-cash.
I have a credit card, I have a chequing account.
Your aim is obviously to convince me of the values of cyber-cash, but
you tell me of all the interest that someone else is making off of my
money! Telling me the negatives is a poor selling job, and I feel
misinformed about the aim of your site/page.
Your grammar and spelling is awful. Not a professional site at all, if
you were giving away a free for life cyber-cash account I would not
sign-up because of the lack of professionalism your page portrays.
Subheadings should ALWAYS be the same. Same Color, Same Underlining
(underlining which of itself is a big no-bo IMHO) will make titles stand
out, if that is what you want, personally, I would say just stick to
different colors for subheadings.
NEVER underline words unless they are a link.
Again, your visitor will have some kind of internet background,
otherwise they wouldn't need info on the services that you describe,
don't confuse them with something that looks like a link and isn't.
If you want me to visit your sponsors, (In the first sentence of the
site....UGH!) TELL ME who they are, don't make me hunt for banners that
do link and images that don't.
Use ALT tags with your images, this is a lost information source if you
have images without ALT tags.
SCRAP it, and go back to work...do not waste your US$70.00 on a domain
name with the content as you now have it.
Save the links though, they are a goldmine!
Good Luck,
Robert Lee
webmaster@aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
aLoveLinksPlus
The Choosiest Dating Service Directory
http://www.aLoveLinksPlus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
========================Site Review Requests (1)========================
------------------------------(1)--------------------------------------
Bogdan,
First I would like to congratulate you on a successful site and the #1
newsletter on the net.
If you get a chance, could you include my site at:
http://www.starts.com/global/index.shtml
for a site review. I am quite curious about how it looks to people who use
different browsers and different screen resolutions.
Thanks for a Great service.
Dave Starling
--------------------------------
http://starts.ecode.com/
-------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>From Editor.
Thank you for kind words Dave.
B.F.
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===================G u e s t A r t i c l e (1)=====================
Search Engine Hype, Don't You Believe It!
By David Seitz
Since it takes so long before your site will show up on many
of the Net's directories, it is a good idea to start early.
Am I going to try to get listed at the top of the search
engines? Hell, no! Don't be fooled by all the hype over
search engine positioning. True, it could mean added
traffic being listed near the top, but I don't think it's
worth the effort. Getting listed at the top of a search
engine requires constant maintenance, and that alone can turn
into a full-time job. If you have the time and resources to
keep at it yourself, or to place a new employee into the
search engine war, then by all means go for it, but if
you're like most of us, read on and use these resources to
quickly get the job done.
My advice, list your site in the top used engines BY HAND
about once every month or two, then use a software
submission package to list your site with the hundreds of
other minor search engines and directories.
Spend the time you saved by trading links and listings with
sites related to yours. Would I be hurting if all the search
engines disappeared tomorrow? Sure, I would lose traffic, but
not enough to hurt my business. I spend little time marketing
using search engines. If you can set up a schedule to submit
your listing every month and stick to it, you will have much
more time to put into other forms of Internet marketing.
If you still feel you must be listed at the top of those
search engines, I have found a great tutorial that will help
you do just that. http://www.wwwhunter.com/reports/tops.htm
Most Search Engines attempt to list and document a webpage by
reading the following: TITLE, META DISCRIPION, META KEYWORDS
and TEXT. Be sure to include keywords in your title and
throughout your website's content to increase your site's
positioning. If you need help with your META tags, I have an
automatic free system you can use at our web-site.
http://www.associatesearch.com/metatags/
Just fill out the
form and it will create your tags for you. If you would like
to take advantage of all the META TAGS available, check out
a great META TAG dictionary located at:
http://vancouver-webpages.com/META/
Virtually all tags are
covered here.
I suggest submitting your site by hand to the following
directories. It does not take long, and if you are consistent
and submit every month, you will increase traffic to
your site.
1. http://www.altavista.com
2. http://www.webcrawler.com
3. http://www.yahoo.com
4. http://www.infoseek.com
5. http://www.lycos.com
6. http://www.excite.com
7. http://www.hotbot.com
8. http://www.askjeeves.com/
9. http://www.aol.com/netfind/
10. http://www.directhit.com/
11. http://beta.go.com/
12. http://www.google.com/
13. http://www.inktomi.com/
14. http://www.looksmart.com/
15. http://www.netscape.com/
16. http://www.northernlight.com/
17. http://www.snap.com/
18. http://www.mckinley.com/magellan/
I also recommend using goto.com which is a pay site. You can
bid on keywords and pay for clicks to your site. I have used
it and it works well. You can control your account online
and change your bids, keywords, and linking any time. Full
stats are available to help you easily track the progress
of your goto marketing. http://www.goto.com
In a hurry? I highly recommend you use the great online
system at SelfPromotion, it will save you a great deal of
time and aggravation. http://www.selfpromotion.com/
If you still want to go gungho over search engine marketing,
then visit, and take advantage of, the information overload
available at: http://searchenginewatch.com
Be sure to set up a schedule and keep submitting your site.
Your listing will drop over time, and as more and more sites
are submitted, your listing could be dropped all together.
Once a month should be satisfactory for your search engine
marketing.
One important tip to keep in mind when submitting your site -
Do NOT submit your listing more than once a week! Some search
engines will ban your domain all together for life for
spamming their database.
____________________________________________________________
David Seitz
admin@associatesearch.com
Administrator / Webmaster Free Revenue From Your Web Site
Associatesearch.com http://www.associatesearch.com/
MAILBOOST.COM
http://www.mailboost.com/
____________________________________________________________
======================Joke of the Day=====================
Jokes provided by Robert Jackson <robj5@centuryinter.net>
Two rednecks, Bubba and Earl, were driving down the road drinking
a couple of bottles of Bud. The passenger, Bubba, said
"lookey thar up ahead, Earl, it's a police roadblock!!
We're gonna get busted fer drinkin' these here beers!!"
"Don't worry, Bubba", Earl said. "We'll just pull over and finish
drinkin' these beers, peel off the label and stick it on our
foreheads, and throw the bottles under the seat." "What fer?,"
asked Bubba. "Just let me do the talkin', OK?," said Earl.
Well, they finished their beers, threw the empty bottles under
the seat, and each put a label on their forehead. When they reached
the roadblock, the sheriff said, "You boys been drinkin'?"
"No, sir", said Earl. "We're on the patch."
====================================================================
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