ADLANDS'    DIGEST
                    A Free subscribed Discussion List
                               of 6407 subscribers
                      on web marketing and promotion
                 supported by Adland World's Classifieds
                        at http://www.adlandpro.com
                         Bogdan Fiedur,  Publisher
                     mailto: Bogdan@softfornet.com
                          Vol. 1, #93,  May 05, 1999


      POST AND UNSUBSCRIBE INFO AT BOTTOM



=======================A D L A N D    T I P==========================

                N E W     A D L A N D     A S S O C I A T I O N

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---------------------------------------------------------------------------------------------------------------


Topics in this issue:

         Sponsor Message
         Word from Publisher
         Success Story
         ===============================

C o n t i n u i n g   D i s c u s s i o n (4)
=============================================

1.) Translation
      ~ Michel Babut du Mar

2.) Online Marketing Techniques
     ~ Doug Titchmarsh

3.) Mass mailing via e-mail
     ~ Brian Garvin

4.) Yahoo.com classified ads
    ~  Melanie


N e w    P o s t s   (3)
==========================

1.) Matthew Daniel
     ~ Free Advertising of Self-Replicating Sites

2.)  Gayle Hansen
     ~ Small Business and Credit Cards

3.) Chris Brown
     ~ Ad rotation service


Site Review Responses (0)
==========================

Site Review Reqestes (1)
===========================
1.) http://www.interprise-net.com/freestuff/index.html


Sponsor Message
===============

G u e s t   A r t i c l e (1)
================================
TOO Far To Turn Back NOW!
By John Ellis


Interesting Links (1)
========================
1.)http://www.mrsmithmedia.com


Joke of the Day
===============



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=========================== Word from publisher ========================

Greetings All

Welcome  (30)  new subscribers who joined list since last mailing.

When I type,  I always assume that this is going to be checked by spell checker.
Well.. In last digest I made this assumption but didn't use spell checker.
Sorry for that.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you think,  you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999  I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of  small button at the bottom of each Adland page.
Adland  receives  320,000 page viewings , 57,000 unique
visitors  and grows on average 20% each month.

To be eligible for the prize,  this story has to be from your own
experience.

See existing success stories here
http://www.softfornet.com/archives and click (Success Stories)

BF.



===================== S u c c e s s   S t o r y ===========================


               C o n t i n u a t i o n
              ==========================

From: Fiona Heares <heares@es.co.nz>

Dear Bogdan,


I have previously written into the digest with our success story but
thought you may like to know the developments.
This is part 2 of "Our Success Story".Firstly we are probably a little
different to most of you in that we are a "Gift Shop" site, we actually
sell products. This I has been a big challenge for us as we have discovered
that while there is a lot of help out there for MLM and Affiliate sites
there seems to be very little knowledge specifically for sites that sell
products. So we have had to do is take the help/advice and "adjust it" to
suit our own marketing needs, mostly through trial and error.

We have been online for almost 6 months now. Been through a change of
webmasters and site rehashes and tried many and various methods of
advertising.

What we have discovered is that variety & targetting are the key issues for us.
So we use classified ads, newsgroups and targetted lists, some small paid
advertising in appropriately targetted ezines, which have worked very well
for us. So long as we keep the costs to $10 or less we find they are very
worthwhile and usually pay for themselves. We generally pick up a few new
subscribes to our newsletter through them.
We are still working towards search engine positioning and have had some
success with Alta Vista. We trialed GoTo.com paid keywords and while the
hits were great the resulting sales were disappointing and we found did not
cover the cost of our advertising efforts.
Some of our reciperocal links are very worthwhile, some are not, but
through these we have met some new friends:) (And I count that as part of
our success).
The e-bay auctions have been very successful for us and also have led to
new customers.

At the moment we are trying the  Real Names 60 day free trial.... I'll have
to let you know how this one goes.....

What has happened for us now is that we were asked to market for another
site, which we are currently doing, but we have also been approached to put
together a package of our services to offer them to other businesses.
This has been a surprise and new direction for us. We have increased the
hits for the site that we are marketing for between 2/3 times. So they are
quite happy with the results.
We haven't made a decision about this offer yet, as we need to decide which
direction we wish to take. Any advice/ thoughts on this would be appreciated:)
Ka kite ano (See you again)


Fiona & Joan :)

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Use your web browser to shop from home or your office.
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==========C o n t i n u i n g   D i s c u s s i o n (1.1)=============

From: Michel_Babut du Mar <bc@skynet.be>
Subject: Translation

Dear Adlanders,

Further to Mr. Borsboom's article published in the Adland Digest No. 87,
I would like to draw attention to the fact that there is on the Net people
capable to translate Web pages into various languages such as English,
Spanish, French, Russian, etc. well better than the so-called translation
softwares.

To answer Mr. Borsboom, may I take the opportunity to inform him that as
far as we are concerned we are EXPERT in technical and scientific
translations, including translations of Web pages of any character.

To get any further information, please refer to following addresses :

http://users.skynet.be/bc/
http://users.skynet.be/bc/traduc.html  for French and
http://users.skynet.be/bc/trans.html  for English

or send us an E-mail to bc@skynet.be

Michel


Muy estimados Adlanders :

A continuacion del articulo del Senor Borsboom qui parecio en el Adland
Digest n0 87, yo quisiera informarle que hay en el Net gente que puede
traducir paginas Web en varios idiomas comme inglis, castellano, aleman,
ruso, etc. y eso mucho mejor que les dichos sistemas de traduccion.

Para contestar al Senor Borsboom, puedo tomar la opportunidad de informar
le que en lo que se refiere ` nosotros somos ESPECIALISTAS en traducciones
tecnicas y scientificas, incluida la traduccion de paginas Web de qualqui
er tipo.

Para conseguir otras informaciones, favor ir ` las direcciones siguient
es :

http://users.skynet.be/bc
http://users.skynet.be/bc/traduc.html para francis
http://users.skynet.be/bc/trans.html para inglis

o mandarnos un E-mail a bc@skynet.be

Michel


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from Editor.

As you can see this posting is pure self-promotion but I'm including
it here since it is part of the thread from previous issues  and
potentially provides unique service which might be of benefit for
multilingual websites.

B.F.



==========C o n t i n u i n g   D i s c u s s i o n (2.1)=============

From: Doug Titchmarsh   <doug@titchmarsh.com>
Subject: Online Marketing Techniques


Steve Parnell wrote;

>Question for the list ....

>Do you feel it is acceptable for an online marketer to go to an ad site
>(such as Adland) and simply reply to each of the listings with his own
>ad .... .................
> What is the consensus of the group?

NO, this is almost the same as spamming as all you are doing is collecting
email addresses and sending your message to them which is what got Bulk
emailing a bad name in the first place.Also think, how do you feel? Do you
get that elated feeling when you see someone supposedly taking an interest
in your ad? Do you then feel let down and deflated when you find it is just
someone sending you their offer? I know I do and I feel that they have
conned me into reading their mailing by saying that they are replying to
mine and instantly delete it. Do you really have any
intention of looking at their offer or is this an empty promise? would you
do business with someone who got your attention with a lie in the first
place? IMHO the answer should be an obvious one NO DON'T DO IT.
Thanks for your time

Doug Titchmarsh


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==========C o n t i n u i n g   D i s c u s s i o n (3.1)=============

From: Brian Garvin <bkgarvin@adnc.com>
Subject:Mass mailing via e-mail


Dear Andy,

Please let me answer your question below you posted in the Adland Digest
yesterday.

>Hello all!
>I would like to hear of your experiences in using e-mail lists for
>direct marketing purposes.  Any tips?

I signed up with an opt-in list about 5 months ago, and to use their
email addresses. They were supposed to provide "fresh names" of people
to send your message to. However, I believe these "safe lists" are sold
to spammers, who will indiscriminately send you tons of unsolicited
emails. There's no real way to track if they're safe. They will put the
standard safe list disclaimer code at the bottom though, so you'll think
it came from a member of the list.

I never made one solid business contact this way. In fact, I've never
had any luck whatsoever with push technology advertising. It seems like
the web is setup pretty good to use pull technology. Search engines are
a perfect example of this. I don't think there's any shortcut to
establishing viable business contacts. I've found Networking and
participating in discussion groups much more powerful, although I'm
still new to discussion groups :-)

Hope this helps.

----------------------------------------------------
Sent by Brian Garvin
Owner, Garvinweb
http://www.garvinweb.com
http://www.reprintsgalore.com
mailto:info@garvinweb.com
--------------------------------------------------------


==========C o n t i n u i n g   D i s c u s s i o n (3.1)=============
From: Melanie <bearpass@fort-frances.lakeheadu.ca>
Subject: Yahoo.com classified ads


Judith mentioned:
When using Yahoo.com classified ads, you might like to think
ahead.  It allows you to put in 10 places.  Don't squander these 10
places becauseyoudon't get to put them in for at least another
month.  Yahoo will ask for azip code so use only one per state and
make sure it is the biggest ...
**************************************************

This isn't exactly correct.  You can delete your ads everyday,
some or any of them, and re-submit so that your ad is always on
top.  Also the Biz Ops catagory does Not require a zip code so it
goes to every state.  The BeCanada powersubmitter also allows
you to *spawn 10* ads at once so you can delete your old ads and
submit new ones everyday in a breeze.

On another note:  Do any of you think that the FFA Links Blaster is
a waste of time?  I mean it appears to this one that all it does is
post links to pages that noone ever really looks at...you simply get
a ton of ads sent back to you via autoresponder....it doesn't seem
very well thought out to me.  The FFA pages seem very
obscure...like who ever goes searching through them?





======================N e w   P o s t (1) ===========================

From:Matthew Daniel <mightymatt@mindspring.com>
Subject: Free Advertising of Self-Replicating Sites


Hello all,

I am still brand new to internet advertising and site promotion so pardon me
if I sound stupid.  A lot of MLM and other programs give you a personal web
site which looks exactly like the site from which you signed up (a
self-replicating site).  I have found this to be a great feature since I am
not an expert at web design.  The problem with those types of sites,
however, is that they cannot be changed and this eliminates a lot of free
advertising opportunities.  For example, a lot of advertising services
require you to put their link or banner ad on your site in order to display
your ad.  This cannot be done because you are not allowed to change anything
about the site.  Has anyone figured out how to get around this problem
without busting your wallet to do so?  Any advice would be appreciated.
Thanks
Matthew Daniel

-------------------------------------------------------
BTW: to see examples of self-replicating sites, visit:
http://www.cyber-action.com/oed/mattspage.html or:
http://www.sixfigureincome.com?71712.
-------------------------------------------------------


======================N e w   P o s t (2) ===========================

From: Gayle Hansen <GHansen964@aol.com>
Subject: Small Business and Credit Cards

Hi members -

I need a good place to set up a site that's either free or very reasonable,
and I need to be able to accept credit cards (and checks?) at that site. Has
anyone found such a thing that doesn't cost an arm and a leg to get set-up
with?  Thanks for any and all suggestions!

Warmest regards,
Gayle Hansen

------------------------------------------------------
AMAZING - two products, free website, great support,
daily checks - only one site to visit!
http://www.magiclearning.com/cgi/members/GH25683.html
FREE - Never Pay to Work from Home!
http://freedomstarr.com/?HA9010657
-------------------------------------------------------


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from Moderator.

This site is not free but it offers 30 days free trial.
Check it out.
http://www.adlandpro.com/redir/ivenue.asp

B.F.

======================N e w   P o s t (3) ===========================

From: Chris Brown" <chris@pegasusvideo.freeserve.co.uk>
Subject: Ad rotation service


I have recently found a program that rotates your own banners on your own site.
So rather than have 15 banners displayed, you have just one banner -space- and
the ads appear here in turn.

The down side does mean that people will only see one of the items you`re
promoting each time they visit your site, (unless you include the code on
each seperate page), but hey, it makes for a neater page. Alas, the program
won`t accept banner exchange program codes as it has to issue your banners
from its own server. Oh, I almost forgot, the service is free.

http://adrotation.com

I`m always adapting programs, so my recent idea is to use the above server
taking other people`s banner ads for display on my own three web sites. It`s
another free service, and I will give 1000 impressions. (At current rate of
visitors to site, that will take about six months to display!!) Well, I say
its free. The "catch" is people should display one of my banner ads, either
directly on the page, or via their own ad rotator. For details of this
offer, read my report

http://www.pegasusvideo.freeserve.co.uk/Reports/rotatead.htm



========================Site Review Requests (1)========================
------------------------------(1)--------------------------------------
From: Rich Shore <Interprise@dial.pipex.com>

Hi,
   
Can people take a look at BlueSheep Freestuff?
It is at http://www.interprise-net.com/freestuff/index.html
Thanks.

Rich Shore
webmaster, Interprise Design




===================G u e s t   A r t i c l e (1)=====================
TOO Far To Turn Back NOW!
By John Ellis

             http://www.je-circle-marketing.com/jumpstart.html

             Hello Everyone,

              How is YOUR business? Everything fine, I hope?
             I am starting to see something that is occurring
             frequently in many businesses on the net; and I
             thought I would try to share my thoughts and
             leave you some words of encouragement.

             The new trend I'm starting to see, is that many
             internet marketers and businesses are "bailing
             out" off the web, they're giving up on the net.
             You attempt to visit their sites, it's no longer
             there, you send emails and get no responses, they
             have given up on their associates programs, stop
             publishing their ezines, stop networking,
             submitting articles to ezines, unsubscribing to
             ezines, stop marketing etc... This situation
             disturbs me deeply because most of these
             individuals were great friends, associates and
             had great potential to succeed on the internet.

             If YOU don't receive another point from this
             article; please take heed to this advice; NO
             matter how hard things get, NEVER give up. DON'T
             QUIT! YOU MUST retain persistence and
             perseverance. I hate when adversities gets the
             best of an entrepreneur or a netrepreneur.

             Have you ever went to the mall or went downtown
             and you were looking for your favorite store;
             only to find out that it went out of business or
             was closed down? How did you feel about this?
             This just does something to me. It's like part of
             me was taken. I guess it's because I'm a
             entrepreneur and a netrepreneur as well and my
             passion is to help individuals and their
             businesses achieve the success you deserve;
             because I even feel this way if it was one of my
             competitors.

             On YOUR road to success there will be many
             problems, obstacles, conflicts and adversities
             that will arise, but you can't give up! You MUST
             be persistent and persevere, adhere to your
             course, stay focussed on your goals and
             objectives, and surround yourself with successful
             people. In doing this success will come.

             Persistence is one of the strongest
             characteristics an individual can possess. I have
             a very good friend who is very successful, she
             wasn't always. She was one of those people who
             had a hard time getting through school, she
             failed many classes. Even now she will openly
             admit that she wasn't the smartest student, but
             she possessed the greatest characteristic,
             persistence. Even though she had failed classes,
             she NEVER gave up or just dropped out of school;
             she continued and graduated and then went to
             college. Because of her persistence she was the
             only one in her family to receive a high school
             diploma and the only one to go to college. One
             year after graduating from college, she was
             making $35,000 and year (was good then because
             she was singled). I talked to her recently and
             she told me she just received a promotion; so
             that means she's making more money.

             This person inspires and has inspired me because
             of her persistence. Now when problems arise in my
             business, family life, marriage or any other
             aspect of my life that may cause me to feel
             discouraged or feel like giving up; I immediately
             think of her and her unwillingness to quit. I am
             also reminded of the results of her struggles,
             how she became better.

             Start to view your adversities with a positive
             attitude and allow them to bring out the best in
             you. I'm not saying when something comes up,
             ignore it. No address the problem, but with a
             different attitude. Success or perfection can
             only be attained from your persistence to go
             through your adversities and sufferings. It's
             like gold when it's refined by fire. The more
             intense the heat; the purer the gold will become.
             (Adversities + Persistence = SUCCESS)

             Recently I was reading in an ezine, a individual
             said that he has been on the web for 3 months
             now; he has submitted URL to search engines,
             placed ads on classified sites etc..., but he
             complained the he wasn't seeing any results from
             his marketing efforts. Three months, WOW! Maybe
             he thought he did everything that could be done
             and expected traffic to just run him over? Or
             maybe he was feeling discouraged, and was
             thinking about quiting also? Maybe he was looking
             for someone to tell him to give up, the net is a
             big "hype", or your wasting your time?

             I don't know what he wanted, but I remember when
             just starting on the net, I didn't start making
             money or attracting a constant flow of visitors
             to my sites for about 8 or 9 months. Now because
             of my persistence and my perseverance and after
              ducating myself, consulting with other successful
             netrepreneurs; I can say with conviction, that YOU
             CAN make money on the net. This is why I feel
             obligated to assist others in achieving your
             success from the web. When I see these
             businesses that have given up on the web, I
             feel as if I failed to do my job; because I know
             it CAN be done! I'm doing it everyday!

             I always say, "Success won't come over night. It
             requires hard work and persistence." Yeah, you
             might even make many mistakes or mess up
             everything on the way, but don't worry because we
             all have and we will make many more mistakes
             before we're done. It's said that a good man will
             fall 7 times, but he will rise again. He remains
             persistent. Don't YOU give up! NEVER quit!
             "Quitters NEVER win, WINNERS NEVER quit!"

             *This article may be reprinted and used in its entirety
             in your newsletters or ezines. Only requirement is that
             you also include the resources box below.

             ------------------------------------------------------
             **Article written by John Ellis. John is the editor and
             moderator of the Chirst-In-US discussion group & the Jump
             Start Internet Marketing & Promotions Ezine. His desire is
             to assist other online business in achieving the success YOU
             deserve! Subscribe to the FREE bi-weekly ezine NOW!
             jumpstart@je-circle-marketing "SUBSCRIBE" in subject.
             *Check out his NEW book, "The Complete Online Marketing
             Course" or Send for FREE "Traffic Junky" report!
             jecirclemarket@zinfo.net
             http://www.je-circle-marketing.com/jumpstart.html




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======================Joke of the Day=====================
Joke provided by
Laurie Delk <delk@columbia.total-web.net>

Only In America...

Only in America...can a pizza get to your house faster than an
ambulance.

Only in America...are there handicap parking places in front of a
skating rink.

Only in America...do people order double cheese burgers, a large fry,
and a diet coke.

Only in America...do banks leave both doors open and then chain the pens
to the counters.

Only in America...do we leave cars worth thousands of dollars in the
driveway and leave  useless things and junk in boxes in the garage.

Only in America...do we use answering machines to screen calls and then
have call waiting so we won't miss a call from someone we didn't want to
talk to in the first place.

Only in America...do we buy hot dogs in packages of ten and buns in
packages of eight.

Only in America...do we use the word "politics" to describe the process
so well : "Poli" in Latin  meaning "many" and "tics" meaning
"bloodsucking creatures".

====================================================================

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