From : Laurie Rogers
Hi Bogdan,
My success story, although I doubt I will win this success
story contest it never hurts to try! As the saying goes you
will never know unless you try! A few short months ago I
happened across a very popular site and was looking to
download some books on marketing. I came across one
that happened to be about publishing an ezine.
I didn't really have a clue about ezines. I didn't even know
what they were. In fact I didn't have any inclination that by
reading that very book it would actually change my life.
At the time I had recently just begun my life on the internet.
Curiosity was in my blood. I would roam around the net in
awe downloading book after book just skimming them for
ideas. The majority of them just sat on my computer unread.
Then as a surprise one day my husband came home with
a new printer for me. So I finally decided to open some of
the books and print them out. After hours of printing and
alot of reading I came across the one on Ezine publishing.
I was completely enthralled by it to say the least. I found
some courses, where to get templates and endless listings
for directories.
I still had one obstacle to get over and that was my writing
capabilities. The next day I happened to come across an
ad for http://www.sitesell.com/theinformer.html
I went to the
site, signed up for the courses and upon completing them I
decided sign up as an affiliate. Those courses absolutely
amazed me and to this day I would still love to jump inside
Ken's head!
Well unknown to me I thought I had all the bases covered!
So off I went to find a free list host (which I do not suggest
anyone do if they are serious about publishing an ezine!)
The list was all set up and I was ready or so I thought! So
where was everyone? How come they weren't subscribing?
I was offering free ads, what was wrong with these people?
(I didn't know how to really promote effectively at the time)
To be honest I still didn't know what effective advertising
was. So I was on the hunt again!
A few days later I was reading the FreeLinksNetwork daily
news and happened upon an article on Free Ezine ads!
(written by Dave Reno whom I have a graciously thanked
repeatedly!) So I began promoting my ezine as much as
possible (following all the rules and guidelines) each and
every week! Then the people began coming! I was in
absolute awe over this, it was truly phenomenal to me how
it worked!
After alot of trial and error (months of it!) I had finally found
my niche. I looked over several ezines and reviewed them.
I found things I liked and didn't like. I found ways and ideas
to set myself apart from the rest, after all I didn't want to be
"just another publisher." Well I had finally got what I had
been hoping for my perfect niche and a couple hundred
subscribers.
Then a short while after I was so called "settled." A fellow
ezine publisher (and fellow Canadian) approached me with
an offer. He wanted me to partner up with him and would
allow me to edit his ezine (800 subscribers at the time). I
in turn graciously accepted. (I thought he was crazy at the
time, sometimes I still do!) I'm not really one for getting a
swelled head, I believe learning and helping others is the
key. Needless to say I was pretty shocked in his faith in me!
Now a month after that (2 weeks ago actually) he came to
me with another offer of publishing another ezine for a new
company online. (Now we're at 3) I once again accepted that
proposal. Now I am working on my 4 th ezine which I plan to
launch early next year (I now know what effective promotion
is all about! lol!).
During all the while I have helped a few of my friends and
subscribers put together their own ezines. This lead me to
my most recent project, writing my own ebook on publishing
an ezine. I plan to launch it some time in February of next
year. So is this truly a success? I feel it is after knowing
absolutely nothing about publishing or marketing a mere
five months ago! Some have said I could do this with my
eyes closed which I find to be quite funny! My subscribers
tell me I never give myself enough credit. (maybe they are
right, I don't know!) I truly never thought I would ever come
this far!
Persistence really pays that I have proved to myself time
and time again! It honestly pays to develop good, solid
relationships with your subscribers and your peers. That is
really the one thing I am more proud about than anything!
Thanks for letting me share this with you all!
Sincerely,
Laurie Rogers
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