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How To Replace
Your Regular In^come In 30 Day Flat!
© 2004 By Willie Crawford
Did you come on-line looking for a way to
supplement your regular income? Did you hope to do as I did
and completely replace that unfulfilling, dead-end,
depressing, old JOB?
One of my mentors once explained to me that most people who
start an on-line business actually want to do something I
teach people to do every day. That is - generate $3000
- $5000 per month from a simple product that they
quickly and easily create.
Many people just want enough extra money to pay all of the
bills and not feel like they are constantly RUNNING
just to keep up with life!
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If I just described you, here's
how to do it... as easy as 1-2-3:
First, find a topic that a lot of others would
like to know more about, something that
they are already searching for more
information on. This could be related to their
health, family, security, being liked,
being happy, better relationships, better love
life, or even their pets. |
Confirm
that this is a topic that a lot of people are talking about,
and that there are questions you could answer in an
information
product... a booklet, ebook, audiotape, etc.
If you are not qualified to answer the questions that
they're asking, can you research the topic or find an
expert to interview?
Survey your potential customers to find out what they really
want to know about the topic of interest. They'll TELL
YOU what they want to know. Then all you really have to do
is answer their questions. To create a can't-lose
product, you let them tell you what they are
interested in, and then you provide it!
A tool I use everyday for gathering this data is called the
ASK database. It allows you to automatically conduct
these surveys and analyze the data. You can take a
look at this tool and use the special trial I've
arranged for you at:
http://www.askdatabase.com/Willie/
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
After you know what they want to know you
simply gather the information and
compile it into an information product. It
doesn't have to be anything elaborate.
I have a friend, Paulette Ensign, who
wrote a simple tips booklet entitled "110
Ideas for Organizing Your Business
Life." She's sold almost 1 million
copies without spending a PENNY on
advertising. That's how easy this can be.
If you'd like to know more about how
Paulette does this, I've actually
arranged for her to teach you how you can do
it too. She does periodic tele-classes
where she steps you through the
process. You can register for her next tele-class
at:
http://WillieCrawford.com/paulette.htm
As you create this simple info-product, you
create a one-page website telling your
customers how and why your product makes
their lives better. This product does
solve one of their problems, or helps
them avoid a pain, doesn't it? If not,
don't bother creating it - it won't
sell!
Sign up for a Paypal account at Paypal.com
and you have a built-in way to accept
orders from your website. Paypal is one way
for you to accept credit card and electronic
check orders. It's not the
absolute best way, but is a quick,
inexpensive way. Later you can
expand to a regular merchant account and
integrated shopping cart. You can do
this after you've proven the demand
for your product exists.
How do you prove the demand for your product
in the first place?
The simplest way is to run a test campaign
at the pay-per-click search engines.
Spend just a few dollars on a Google AdWords
campaign. This allows you to refine your
website copy and confirm that people
are willing to pay for your information and
even how much they're willing to pay.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
As you run this AdWords campaign, you make minor changes to
your webpage to test price sensitivity and what wording on
the page works best. Google AdWords is the single
fastest way that
I know of to drive highly targeted traffic to your website.
You can literally, have visitors coming to your
website within half an-hour of setting up the site.
I won't explain AdWords here in this article since it would
take MUICH too long. Instead I will recommend the book
where I first learned most of what I know about AdWords
from. This is a book by Perry Marshall called "The
Definitive Guide to Google AdWords."
You can get it and even a free 5-day e-course at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=138586
Also, I encourage you to learn more about the hundreds of
ways that you can increase the "conversions" on your
website.
Something as simple as changing one word in a headline, or
ending the price in the number 7 rather than 5, can increase
your sales by 50 times. However, this is something
that you have to test and refine. To learn all that I
know about website conversions, simply visit:
http://TheRealSecrets.com
Fast-forward 20 days... and you have your simple booklet
which you're selling from your website. You're selling
it for $19.97, and $17.97 of that is profit since it's
digitally delivered. Your customers just download it
to their computer and your expenses are web hosting,
credit card processing, and your AdWords traffic
generating campaign.
If you sell a measly 6 copies a day that's over $100 a day.
That $3000 per month is more than many people I know
are earning at a "regular job," and you'll be making it
while sitting around
watching television!
Through testing little things on your webpage and in your
AdWords listing, you double it to 12 copies a day and you’re
at $6000 per month. You've just replaced that job and
you can do it in 30 days or less. The secret is
totally immersing yourself in the project, otherwise it will
probably take longer.
After you've done this simple plan once, you'll see that you
can really do it over and over again. You can create a whole
series of
these booklets and market them from a whole series of
websites.
People do it all the time. I do it all the time :-)
All of the elements of the plan laid out above are critical
though. Miss any of them and the plan is destined to
fail. Most people putting a similar plan into action
miss verifying that there IS a demand for their
product idea.
Many people also create the perfect product, but market it
poorly.
Their website doesn't convert well because they just throw
something up and start driving traffic to it. Once you have
visitors coming to your website you MUST test the
various elements in order to improve the percentage of
visitors who turn into customers.
There are tens of thousands of really great products "dying
on the vine" due to poor marketing!
This is a proven plan that I often have my mentoring clients
implement. I coach them through the process, but this is
what they do. It works for them and it will work for
you. It doesn't happen by itself, but just a thorough
examination of the entire plan should convince you
that it does work. Now you only need to implement it!
ABOUT THE AUTHOR:
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average guy
what the top marketers are doing but seldom talking about. Willie
provides detailed how to information in his newsletter, through his
personal coaching, and at his annual how to workshop. Learn more at:
http://InternetMarketingHowToWorkshop.com |
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