Going The Wrong Way, 94% of Websites Are Failing
© 2002 Peter Twist
a recent statistic that has been in the news, so how do you
I would say that the site is either; not earning any money,
is eating up money, or has no visitors.
So how can that be?
A business plan has been done, extensive market research has
been undertaken and there's an ongoing marketing campaign...
or perhaps not? The trouble is that the internet has made
people wear blinkers, you would have thought that the 'Dot
Bomb' disasters would have made people sit up and realise
that it ain't that easy. But no.
Many think that you just come up with your great product or
idea, spend a couple of weeks (or months) learning the web
site software then designing the killer website that
everyone will love.
These days, there are enough people who think that leaving
their full-time job and setting up their own businesses is
the way to a better life and exciting future, or so the
banks want us to believe.
quickly, would-be entrepreneurs realise that it usually
takes time, commitment, sacrifice and many failures before
the business begins to work.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Although it is much cheaper to set up a business on the
internet, you still need to carry out research and put time
and effort into advertising, if you don't have much money,
then that translates into time, but even then, what's the
point in spending six months only to find that it doesn't
So, if 94% of websites are failing, who are the other 6%?
Well you have the massive search engines and corporate
sites, but then you have small and medium- sized internet
marketers who are making a good living.
It's like a highway where 94% are going the wrong way,
hurtling towards disappointment and possible financial ruin.
Be like the smaller percentage and look at your internet
business the same way you would look at an offline business.
Do your homework and research and don't just fall in love
with your idea.
I have worked for myself in the offline world for over 15
years as well as being online for over 8 years, it can be
very rewarding, but take off your blinkers.
Peter Twist is the author of the FREE PDF EBOOK 'You're
Going The Wrong Way' where he expands on the subject above.
For a free copy, send a blank email to
You are free to publish this article, but please
do not alter the article text or this sig file
Toolbar gives you instant access to your
Free Email Account, Free Website, submission to
over 8,900 sites, learning tools, free discussion
list on marketing and promotion with 26,000
subscribers, Free 5 day Website Success course by
email, plus instant search. Click