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Building
Customer Confidence
©2005 by Bob
Osgoodby
Sure, the e-tools available for
an online merchant are great. You
have up to the minute product selection on your
web pages, and
auto-responders that can follow up requests. You
have your own
online mall, immediate payment methods to
prevent that "cooling
off" period, secure sites for financial
transactions, and all
sorts of e-tools at your disposal. But what is
wrong? You're
not being overwhelmed with sales, and barely
making expenses.
Stop for a moment. Why are potential customers
not placing an
order. Assuming you have a decent product and
prices, why are
they not buying.
Click Here to Start.
If you don't list proper contact information
for your virtual
business, you may be losing customers. Your name and
e-mail
address will go a long way. Even better, give them a
physical
address and a telephone number they can call. You may
wish to
have an "800" number, but you will get a lot of "tire
kickers".
Even if you don't give a free number, just the fact that
there is
a number listed goes a long way in allaying their fears.
Let your potential customers know that if they have
questions,
they can email you their phone number, and you will call
them.
Many times they won't, as all they really wanted to know
is that
they are dealing with a real person.
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They say a picture is worth a thousand words
- consider putting
your picture on your web site. This gives
instant identification
to your name and goes a long way in building
customer confidence.
E-commerce is here to stay, but the mortality
rate of "wannabes"
will be high. Those that remember the "Personal
Touch" and build
customer confidence, will be among the
survivors.
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's
Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips – Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm |
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