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Rejection is
Not Always Bad
©2005 by Bob
Osgoodby
Much of the "hype" concerning
affiliate programs centers on the
anonymity of the web, and that you won't have to
have a "face to
face" relationship with your potential clients.
Let the
autoresponders do the work, have the money
deposited in your bank
account while you sleep, yatta, yatta, yatta.
If you're in sales, and can't stand "Rejection",
you're in the
wrong business. Trying to market something
online, does not
shelter you from this either.
People may contact you and not buy into your
offer. Worse yet,
you may not even get any contacts. If this is
happening, you
might want to ask yourself why. Many people will
simply "quit"
and write it off as a bad experience. Those who
succeed find out
why.
The first axiom of marketing is that people want
to do business
with people. If their only contact is with an
affiliate page,
that may or may not bear your name, they will
most likely "click
on by". Ask yourself - would you do business
with someone you
never heard of, know nothing about, and have no
way of
contacting?
Click Here to Start.
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Mr Cornell Allen
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 25 Friends
Member since 2/28/2005 |
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Letting people know about you is one of the strongest
statements
you can make about your business. If you give a short
background
on yourself, with appropriate contact information, they most
likely will have the necessary confidence to proceed. You
should
have full contact information on your website, including a
telephone number they can call in the event of a question or
a
problem.
Now you might think that giving your phone number to the
world,
is going to result in a lot of "bad things". Not true! In
our 14
years of doing business on the Internet, I have never had a
"crank" call - never. I post the hours that people can call,
and
receive very few calls outside of that time frame. After
hours, I turn on the voice mail, give them the hours I'm
available, and point them to a form on our we site. I use a
broadcast type of message which doesn't allow the caller to
leave
a message. I do recommend a second line.
Now the majority of people will never call, but will use the
email channels provided instead. The presence of a telephone
number however, goes a long way in allaying their concerns.
I
don't recommend an "800" number, as people will think twice
before spending their own dime to make the call. I also give
a
mailing address, and no, we haven't been visited by
"stalkers".
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Another nice touch is to include your photo
with your Bio
information. As they say, "it's always nice to put a
face with a
name". The more you can establish a personal bond with
your
potential buyer, the greater your chances of success.
The second axiom of business is to learn from your
mistakes, and
correct the things that you are doing wrong. During the
Second
World War, when a group of young pilots in the RAF were
fighting
for their lives in the air over England, they would
often be hit
by enemy fire. Their engine would start to misfire
causing it to
make knocking noises. Thus was coined the phrase "every
knock
is one step closer to home". They had a great attitude.
We can take a lesson from them. If you can determine why
your
offer is being rejected by your potential clients, the
closer you
will get to attaining your goals. Rejection is common in
business, and even the largest companies do studies on
every ad
campaign they conduct to make them better.
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A simple statement on your web page to
encourage feedback can go
a long way, but don't be discouraged by some of
the remarks you
will receive. No matter how crude some may be,
they are being
triggered by something, so don't take offense.
Now while I
normally advocate the use of a form for sending
information from
a website, here I do not. Let them be
automatically transferred
by use of the "mailto:" command to their email
account to write
the message, as you will then know the return
address is valid.
Yes, they may wish to remain anonymous as well,
but the use of a
form in this instance, which simply allows them
to vent, will
serve little purpose. You really don't want to
be influenced by
some bored grade school child with nothing
better to do.
Follow up to all the legitimate replies you
receive to find out
why they have reservations. Just this process
alone may swing
them into your camp. Rejection is not always
bad, and if you
learn from your mistakes, it just may prove to
be a positive
factor.
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's
Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips – Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
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