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Vol. 1 issue #152 June 27, 2005                    


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Original Content
2005 by Bob Osgoodby

So you've listened to the advice, and you're
going to start your own publication. Obviously, you must have
some writing ability, or collaborate with someone who does, and
you must be knowledgeable in the areas you will cover in your

One of the biggest mistakes a fledgling publisher can make is to
focus their publication on something they don't know much about.
While it is possible to get content from contributing authors,
which does add a great deal to your publication, if you are to
succeed, you must have original content.

Many people can write an occasional article that is excellent.
Writing an article or column however on a regular basis, is a
demanding task.

The hardest thing is to get ideas for articles. It seems that
once you do get an idea, the article then flows rather easily.

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Dave Young (user id: 285042) is offline. Last login: 6/27/2005 8:42:17 AM 500 Friends
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Gender Male
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Company Dave's Business Website
URL View Dave's Business Website's web site
Industry Referral Marketing, Lead generation, Social Networking


So, where do you get the ideas?

Actually ideas can come from anyplace. Many come from questions
your readers might ask. Sometimes a simple question can blossom
into a full blown article. Email you receive, even spam, can
contain a keyword that sets your creative juices flowing.

Browsing the web is a great place. Discussion sites, where
people are talking about something might give you an idea. Many
times people get into rather heated discussions and the
controversy itself might breed an idea.

Articles by other authors can stimulate your thinking, but you
have to be careful here. While we all know you can't take
another's work and claim it as your own, you also can't take
their idea and simply rewrite it a bit. There is a gray area
here, and sometimes you may be taken to task even if you have
never seen their work.

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One great source of ideas is articles that are out of date. Many
people, for example have written on the subject of how to submit
your web site to the search engines to get a high ranking.
Conditions change so rapidly in this regard, an article could be
written several times a year on this subject alone. What was
true just a few short months ago may not be today.

The web is a dynamic place that is constantly changing. Not a
day goes by that there is something in the newspaper that could
spark an idea. Just this week I read an article about discount
web sites for airline tickets. Another article talked about the
disparity between urban and rural areas for web access. Still
another compared the number of minority households that had
computers - and yet another talked about the "Spanish Market".

The ideas are there, and if you keep a log of them, the next
time you sit down to write one, you should have a never ending
supply. If you get an idea, simply write down the title of the
prospective article.

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Many times, as the article develops, the original title may not
be appropriate. But, even if you do change the title for your
current article, keep the old one. Who knows - a year from now
it may light another spark.

A search of the web on quotes is a fertile place to look. "Power
Quotes" by Kevin Eikenberry - http://powerquotes.net - has a
wealth of information. Dr. Kevin Nunley - http://drnunley.com
is an idea factory. There are others like these that should be
on your required reading list.

When doing research for the current article you are writing, the
web is a fertile place to look. Always keep a paper and pencil
handy, and if you get an idea write it down. Keep that same pad
and pencil next to your bed. If you get an idea, don't trust
your memory to write it down in the morning.

Surprisingly, when I started this article it was going to be
about advertising, but after the first paragraph, I found myself
writing something far different. Guess that will have to wait
for another time.

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
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