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Webmasters deal with a myriad of complex design challenges
every day. This article will discuss the top ten challenges
and provide solutions and tips for solving each problem.
1) Browser Compatibility You must
design your Web site so that it is viewable on both
browsers: Netscape Navigator and Microsoft Internet Explorer
(IE). Netscape Navigator is very strict when it comes to
HTML tag completion, but IE isn’t. You need to view your
site first using Macromedia Dreamweaver before publishing to
the Web. Make sure you’ve run the command convert to ensure
your site is version 3.0 browser compatible. If you’re using
Netobjects Fusion to create the layout of your site, make
sure that all layer objects are converted into tables. This
is highly recommended if you want to reach a broader and
A) Dr. HTML, located at www2.imagiware.com/RxHTML/
B) Web Site Garage to check your links, located at
2) Graphics Optimization - Web
graphics play an essential part in your Web design, because
it conveys the emotion and impact of your site. Always make
sure that all of your graphics are in .gif and .jpg format.
Unless your site deals with photography, minimize the use of
the .jpg format. You can use Macromedia Fireworks to
minimize the file size, especially the slicer feature if you
need to place a large photo on your site. Another option is
the export preview of Macromedia Fireworks. This allows you
to remove unwanted colors in your graphics, thus decreasing
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Lisa's General Info
Lisa Lomas, Internet Marketer, Wife & Mother of 2
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Member since 1/25/2005
||Hamilton, Waikato, New Zealand
||Making good friendships, family, children, computers, gardening, socialising, finding satisfaction in what I do online.
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You can also do this online by using one
of these online utilities:
GIF Optimizer by Media Builder,
JPEG Cruncher and GIF Cruncher,
optimizer, CyberView Image Lite (JPEG
Advanced GIF Optimizer,
Photo Crunch (JPEG Compressor),
JPEG image compression FAQ,
3) Keeping the Site Fresh - I
think this is the bulk of a webmaster’s work, if you
want your site frequently visited. You can keep your
site fresh by really working on new content on a daily
or regular basis and by making it interactive. As with
content, you can make use of www.moreover.com,
www.subportal.com, www.newshub.com, and other content
syndication sites to provide the content for your site
automatically. Let them do the hard work for you! If you
place a tag, they will email you with new content. As
for the interactivity, offer your visitors web-based
email accounts, a message board with a chat room, a
search engine crawler, and banner ad rotation. This is
easy, and provided by Everyone.net. Searching your site
is another way to easily provide information to your
visitors. You can get a site search engine from
4) Pushing Information to Your
Visitors - A Web site is a “pull” promotion, but as
a webmaster, you also need to be thinking about how you
can “push” information to your visitors, users, or
subscribers. You can publish an ezine on a weekly or
monthly basis just to let your users be informed about
the latest technology you’ve added to your site. As for
the mailing list, you can get a free mailing list from
www.egroups.com, www.topica.com, or you can choose a
paid service such as www.aweber.com or
www.getresponse.com. As for the content, you can get
lots of articles from bbs.weblord2000.com, or try one or
more of my articles that can be found on the same Web
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5) Driving Traffic - Webmasters shouldn’t forget
to announce your Web site. Accomplishing this is easy for
Web sites that already have a lot of traffic, but even sites
that are starting out with 5 or 10 members can benefit from
the viral marketing of online recommendation software.
Services include www.Nabaza.com/refer.htm, www.evite.com,
6) Dealing with Spammers - Unfortunately, the
reality of the Internet is that people will spam and flame
on a daily basis. Web-based email addresses like the ones
set up by www.everyone.net
are spam-proof. You can set up your account so that any
emails sent without your address in the “to” box can be
directed automatically to the trash or spam folder. However,
flames and hate emails are a different field. You shouldn’t
try to get even or retaliate. These people are not a joke.
It might cost you your ISP or your e-life. Instead, check
out www.spamcop.net. It
does the nitty-gritty work of automatically reporting
misbehaving people to their postmasters. Usually, it’s
helpful to get the ISP, or at least the IP address of the
7. Stickiness! - Webmasters are also faced
with the challenge of keeping their site sticky.
CBSMarketwatch.com is a good example of a sticky site. This
stock/investment related site contains timely news and
excellent company data. The vast amount of information
results in a good number of page views per visitor. Plus,
visitors return on a daily basis to get the
latest-and-greatest market news and stock data. Lots of page
views per visitor AND repeat visits. now that's what you
could call really sticky.
Here are some additional suggestions:
A) Make your site a portal of information. It encourages
your visitors to return and stay. Hotsheet.com is one
example of a one-page portal.
B) Add games to your site. You can get some here:
or at www.pogo.com/ affiliates
C) Make your site interactive with a guest book, forum,
tell-a-friend link, webring, customizable news,
contests, polls, e-card, and free for all links.
Bizland.com allows you to sign up for an account and
place the code on your site.
D) Provide links to freebies, get-paid-to-surf sites,
contests, incentives, jokes, quotes, mp3, and gnutella.
Just don’t forget to opt in for at least their email
address before they can actually download stuff from
Visitor only for $0.01. Try our pay per click search engine.
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8) Find Your Web Host - It's critical to find the
right Web host. Although you may need to get your own server
when your site gets one million page views per month, most
sites that are starting out do not require the complex and
expensive task of managing your own servers. There are many
Web hosting providers that are willing to provide starting
at 40gb of Web space. You can also look and compare
different Web hosting providers on these sites:
I always recommend the advanced search, which allows you to
specify your budget and the specific features you will need.
9) Think Globally - Keep the site international in
its appeal. Babelfish.altavista.com allows you to place
snippets of code into your site that will automatically
translate your English site to a different language, such as
Spanish, Italian, German, or Polish. As webmasters, we must
remember that we cannot filter countries on our site. We
must be able to communicate with them.
10) Search Engine Submissions - Webmasters love to
promote their sites on message boards, newsgroups, link
exchanges, and even email, but they often forgot the best
source of traffic. Submission sites like www.Nabaza.com/traffic.htm,
www.Nabaza.com/submit.htm, and www.beseen.com can be used to
submit your site for free. You don’t need to submit to all
of them, only to the major ones, like Yahoo, AltaVista,
Google, Hotbot, Infoseek/Go.com, Lycos, and Northern Light.
ABOUT THE AUTHOR:
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