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The Single
Most Critical Thing on the Internet
©2005 by
Susan K. Pellan
You can spend hours, days and even months
designing the
perfect website. You can spend hundreds and even thousands
of dollars on your advertising campaign. You can do all this
with the greatest precision and if you neglect the one
critical element that is absolutely "key", you might as
well turn your computer off..for good! That one crucial
element is, without question, follow up.
It almost seems like the Internet is a living, breathing
entity, but that it has two personalities. It can be a cold
and lonely place or a warm and inviting environment. There
is an established criterion that is solidly in place and it
would serve you well to learn all you can about it. It's
pivotal to your success.
Click Here to Start.
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Brandy's General
Info |
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The Possibilities are Endless!
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 9 Friends
Member since 8/4/2005 |
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| Gender |
Female |
| Location |
Dunmore, Alberta, Canada |
| Interests |
volleyball, singing, backpacking, guitar, downhill and waterskiing |
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| Company |
Global Domains International |
| URL |
View Global Domains International's web site |
| Industry |
Home-based business, Internet marketing, website domains, MLM, personal webpages, webhosting |
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If you have ever been in sales in the
offline arena, then
you already know how vital proper client or prospect
follow
up is. What makes it even more imperative on the
Internet
is that 99% of the time, you will never meet anyone face
to
face. In order to be remembered, you need to keep your
name
in front of people. There is one very important addendum
to
that. Your name must be respected and that happens only
through learning and implementing the criteria I
mentioned
earlier.
Equally important to the success of your business, and
part
of the process, is consistent follow up. The process, in
itself, has positive repercussions:
* Your name will become synonomous with other leading
experts.
* You will be trusted as a professional.
* Your sales level will increase.
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One of the most rewarding contributions you can make in
this
industry is your willingness to help others succeed. Proper
follow up allows you to do just that and, at the same time,
generate revenue for your own company.
It is the universal law of "sowing and reaping". Don't just
look at follow up as a way to make money. See it as an
opportunity to help someone else get what "they" want. If
you really believe in what you are selling, this shouldn't
be a problem for you. If you don't, then you shouldn't be
promoting it!
Below are the statistics regarding the importance of
following up from the Association of Professional
Salesmen and the National Sales Executive Association:
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact!!
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As with anything Internet driven, there is a right way
and
a wrong way to follow up. What you don't want to do is
make a nuisance of yourself, but you also don't want to be
forgotten. Potential customers receive a walloping amount
of "have I got a deal for you" messages and, unless yours
is unique and inviting, you will get lost in the myriad.
Even though the Internet is a staggeringly huge medium, it's
really not that hard to work yourself into a position of
authority. Persistence and integrity are the needed
ingredients and qualities. Don't try to "fool" anybody into
purchasing anything that you aren't passionate about
yourself.
There are some excellent resources on the Internet to help
you construct first-rate follow up letters. Search them out,
study them and master the technique. Soon it will become
second nature to you and you will have the tremendous
opportunity to help others! What could be better than that?
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ABOUT THE AUTHOR:
Visit Susan at the Direct MArketing Center at
http://www.directsuccess2you.com . Check out the
"Money Making Magic" program and subscribe to
Susan's popular newsletter "The Extreme Summit
Report" while you're there. |
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