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Do You
Know What They Really Want?
©2005 by
Michael Angier
All too often we make assumptions about what
people want instead
of asking them. Many products, and even businesses, are
launched
because the owners THINK they know what prospects and
customers
want. And they frequently find out too late and after much
expense that their assumptions were flawed.
Just because you like something, just because you're excited
about a product or service, doesn't mean enough other people
will be. I'm a big believer in passion, but it can't be just
YOUR passion. Before launching something new, you should
practice due diligence to enhance the chances for your
success.
We've been asking a lot of questíons of some of our
subscribers
and members lately. The insight and awareness we've gained
has
been invaluable. And we're making changes all the time based
upon what we've learned.
Click Here to Start.
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Lynda's General Info |
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Lynda, Director-in-Qualification, BeautiControl
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 6 Friends
Member since 8/20/2005 |
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| Gender |
Female |
| Age |
37 |
| Location |
Oceanside, CA, United States |
| Interests |
Collecting vintage California pottery, travel. |
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| Company |
BeautiControl, Inc. |
| URL |
View BeautiControl, Inc.'s web site |
| Industry |
Health Care, Skin Care, Education, Anti Aging, Cosmetics, Work from Home, Business, Aviation. |
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One of the easiest ways to find out what
your prospects and/or
customers want is to use a simple ranking process. Call
some of
your customers and ask them for a few moments of their
time.
This exercise can be done in a survey, but you'll gain
far more
value if you talk with them personally.
Ask them how they would rate your products or services
on a
scale of one to ten. If they say "ten," ask them why.
The reason
THEY rank you as a ten may be totally different than you
suspect.
If the answer is anything LESS than a ten, ask what it
would
take to MAKE it a ten. This is a great starting point to
find
out what they really want. Don't defend anything you do
or don't
do. Keep asking what they want and how they want to be
served.
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In doing so, you'll gain priceless information and endear
yourself to your customer. People want to know that you care
and
they want to be heard. It's a wín all the way around. From
hëre
you can tweak what you do to better serve the true wants of
your
clientele.
You can also use this same process in a focus group, in
person
or on a conference call. It oftentimes can work even better
than
one-on-one.
The main thing is to ask. It seems so obvious, but based
upon
our experiences in dealing with other companies, it's not
done
often enough.
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Action Point
Employ the methods outlined above. Do it on an ongoing
basis. Be
willing to change and adapt to your customer's needs and
wants.
In doing so, your customers will be more loyal, you'll gain
NEW
customers, and you'll increase salës and profits.
Note: If you're not directly involved in end-user salës or
service, you still have customers. They may not buy from
you,
but you deliver your services to SOMEONE--your boss, someone
further down the line or even a vendor. The process works in
any
situation.
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ABOUT THE AUTHOR:
Copyright Michael Angier & SuccessNet. Michael is the author
of
'101 Best Ways to Be Your Best'. SuccessNet's mission is to
inform, inspire and empower people to be their best--personally
and professionally. Download your fr-ee report "10 Essential
Keys to Personal Effectiveness" at
http://SuccessNet.org/subscribes.htm Explore their frëe
access, eBooks and SuccessMark Cards at
http://SuccessNet.org
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