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Vol. 1 issue #162 Sept 06 2005            


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How To Keep Your Business Healthy
©2005 by Charlie Cook

Can you imagine you're ninety years old and still hiking up
mountains with your grandchildren, bench pressing more than
most twenty year olds, and making milli0ns of dollars?

Recently Jack LaLanne, America's first TV fitness
guru, turned ninety. Not only is he still sound of mind, in
great shape, he's made milli0ns and is still earning more.
How does he do it?

You know it is important to eat your fruits and veggies,
exercise regularly, avoid drinking and sm0king and get
enough sleep to stay healthy. To that list Jack LaLanne
would add, set clear goals, exercise with weights twice a
week, avoid eating between meals and keep your mind active.

Of course you can't just eat well and skip the exercise or
avoid the drinking and sm0king and skimp on sleep. Jack
LaLanne is still going strong at 90 because he does ALL
the things required to stay healthy every day.

Marketing your business requires the same comprehensive,
disciplined approach Jack LaLanne uses to stay healthy at
ninety. To attract new clients and retain existing ones you
need to set goals, target a need, get attention, prompt
action, grow your network, establish credibility, provide a
solution, follow up, demonstrate value and stay in touch.
These are the ten essential steps to marketing your

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Max's General Info

A little gray in my beard ?   
Max Welton (user id: 126946) is offline. Last login: 9/6/2005 1:37:22 PM 160 Friends
Member since 2/6/2004
Mr. Max Welton
Gender Male
Age 46
Location Elliot Lake, Ontario, Canada
Interests Helping People, Health and Nutrition, Internet/Network Marketing, Hiking, Camping, Fishing, Driving
Company Life Force International
URL View Life Force International's web site
Industry Network Marketing, Taxi Driver

Like a staircase, the steps are connected and you need to
put them together in the proper sequence and use each of
them regularly. A common marketing mistake is to focus on
just one or two of the above steps and hope for the best.
Joan, who owns a sports facility, called last week about her
advertising campaign. It was costing her significant dollars
but wasn't translating into new clients. What was the

Advertising can help get attention but to be effective it
needs to be focused on clients' needs and prompt them to
action. Joan's advertising was focused on her solution, not
on prospects' needs resulting in a disappointing response.
Once she rewrote her ads to target prospects' needs, her
response rates and business revenue increased.

Larry's promotional efforts were working but he wasn't
having success translating all the attention he was getting
into dollars and cents. Thanks to top search engine
positioning and hundreds of links to his web site, thousands
of people were visiting his site each day. Yet, on average,
only five people per day were contacting him about his
services. Larry was doing a great job of getting attention
but wasn't prompting his prospects to action.

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Your Marketing Fitness
You can have a steady flow of new prospects and clients each
month if you adopt a healthy marketing strategy. Here's how.

1. Set Goals
Regularly review your marketing. Assess what's working and
what isn't and set objectives for lead generation, client
acquisition and retention.

2. Target a Need
Focus your ads, your elevator speech and your marketing copy
on prospects' concerns.

3. Get Attention
Prospects need to know that you exist before they will
contact you.

4. Prompt Action
In order to get prospects to give you their contact
information, inquire about your services or buy your
products, prompt them to action. Use your marketing copy and
your offers to get prospects to call you, visit your web
site or your store, and buy your products and services.

5. Grow Your Network
The more qualified leads you have, the better.

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6. Establish Credibility
You need to demonstrate your competence and convince
prospects to trust you before they'll make a purchase.

7. Follow Up
Old leads are cold leads. Follow up when leads are fresh.
When people contact you, send an immediate email response
and give them a call within 24 hours.

8. Provide a Solution
Make sure your products and services are the solution to
your prospects’ problems.

9. Demonstrate Value
If you want someone to buy, they need to understand the

10. Stay in Touch
Don't let prospects forget you when they need you and are
ready to buy.

If you increased the time you spent working out each day and
improved your diet, you'd start to see a difference in a
couple of weeks. You’d be stronger and healthier.

Marketing is the same. You need to do all the right things
consistently. Start using these ten marketing steps and in a
couple of weeks you'll start to see a change. You'll find
more prospects contacting you and a steady increase in

Whether you want to be fit and profitable at ninety or not
you can learn from Jack LaLanne’s continued health and
prosperity. It just takes some discipline and knowledge.
Apply both to keep yourself and your business in good


The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frëë Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com

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