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The Top Ten Steps to Springboarding Your
If you are new to Internet marketing, or even a seasoned web
pro, the correct promotional usage of applications like RSS,
blogs, viral marketing, and ezines, can be confusing. Often
web gurus and pundits overwhelm new website owners with too
many advanced Internet marketing concepts.
New website owners are constantly bombarded with a lot of
information overload, and are unsure exactly how to get
their Internet businesses off the ground.
Even seasoned pros may need to be reminded of some steps
they may have overlooked, or forgotten in helping them
establish their online presence.
Are you confused about what essential eCommerce elements
should be in place to launch your online business? Are you
unsure of the most effective marketing mix for your website?
Usually the following basic ten steps are essential for
spring boarding your Internet businesses to eventual online
These ten steps are especially important for those new to
1. Topical Research
The first thing you should do is search engine keyword
research, forum and group observation, and eBay discovery.
You are looking to see if there is enough interest online in
the business you are launching.
Use www.Wordtracker.com and the Overture.com (now Yahoo!
Search Marketing) suggestion tools to find if people are
searching for or buying the products and services you will
Examine Yahoo! groups and forums like About.com, to see if
there are significant numbers of people interested in what
you will be offering. When you visit these groups pay
special attention to the problems people face.
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Remember you will
have a better chance for a viable business if you look to
solve people's problems. See if you can create products and
services to solve problems like the ones you observed in the
Discover if your item sells on eBay. You want to sign up and
do an advanced search on eBay to see how many sales closed
on items or services related to yours.
Most importantly you want to note related items sold on eBay
and at what price.
Make sure there are other businesses making money in the
market niche or sector in which your business will operate
to make a profit. The best way to do this is to see if
similar businesses are advertising on a consistent basis.
Advertising is very expensive, especially Pay-Per-Click
advertising. Therefore observe whether other businesses are
buying advertising in your business sector.
If they buy advertising over a significant amount of time,
be assured that they are making enough money to reinvest
into advertising. If there are a lot of long-term
advertisers on the search engines related to your business
sector, you more than likely are entering a viable Internet
2. Brush Up On Your Web Site Copywriting
Take some copywriting courses online and learn to sell the
benefits and later features of your service. A good place to
do this is www.adcopywriting.com or www.successdoctor.com .
Despite the move to broadband services by many net users,
there are still bandwidth constants for audio and video
online. Therefore what you write on your site will primarily
compel your website users to buy your products or services.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
If you overlook the
power of compelling sales copy on your website you will
diffuse the impact of your online sales message. In short
your business will suffer from a lack of sales.
3. Familiarize Yourself with HTML
Go to a community college or adult training program and
learn HTML. It is very easy, and only takes a few evenings
to learn. You don't have to become an expert. Just learn the
You will have a hard time optimizing your site for the
search engines without knowing basic HTML.
By learning the basics of HTML you understand how it relates
to putting your keywords into things like Title, Meta and
Heading Tags. Also you will better understand concepts like
placing your keywords into your anchor text.
Another reason it is a good idea to learn HTML is to install
a Popup script. You want a script the popup blockers cannot
You will need to know HTML to create a form on your site, or
install a popup window that the popup blockers can't stop.
4. Create No Stop Popups to Capture eMail Addresses
Although popups are controversial they work! Unless you are
a copywriting genius and can create irresistible squeeze
pages, use classy and unstoppable popups.
Popups are usually up to ten times more effective than
traditional forms on web pages!
Plus they are more bearable with a cookie to show them only
once a session on your website. You must of course have a
valuable offer with your ezine to get your site visitors to
share their email addresses.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
marketers would agree, to be successful in developing an
Internet business you have to develop a responsive email
list. Your ability to sell and profit online is in direct
relation to the responsiveness of your list.
In most cases you will have to learn to sell people on
joining your ezine or email list, before you learn to sell
other products and services on your website.
For example when I take my summer vacation and stop
publishing my ezine -- sales on my sites almost completely
Despite email filters and declining open rates, ezines are
still effective tools for the soft sell.
Just join an email service with good relations with the ISPs
and make sure people double opt-in to receive your message.
You still should be able to generate profits from your list
if you follow these guidelines.
5. Create an Autoresponder Course or Evergreen eZine.
Most people don't usually buy the first time they visit your
site. On average it takes 6 to 8 communications before a
potential customer buys from you.
Therefore I suggest setting up an autoresponder course or
evergreen ezine to capture email addresses. The ultimate
goal of the autoresponder course is to cultivate customers
over time with useful information related to your expertise
Develop an informative course on the topic or subject of
your business. On the other hand you could have an evergreen
ezine. Both courses and ezines could be delivered via
Evergreen ezines (short for electronic magazines) are
created in advance and emailed to your subscribers
automatically on a regular basis via an autoresponder.
The reason I suggest evergreen ezines over traditional
ezines is you avoid struggling to develop an ezine manually
on a regular basis. Writing a regular ezine even bi-weekly
can be a daunting task to say the least.
If you are not good at writing I would get a college student
to do it for you.
You could also get a freelance writer to write it for you.
It would only cost you a hundred dollars or less from
elance.com or rentacoder.com to get someone to write it for
The autoresponder course or evergreen ezine will literally
put your Internet profits on automatic pilot! This is
because it will constantly give you top of mind awareness
with your customers.
Your autoresponder course or evergreen ezine can also be
monetized and work well as info teasers. They could lead
back to your website featuring your products, affiliate
programs, and Adsense™ Ads.
In part 2 of our article you will learn five even more
powerful ways to springboard your business to unstoppable
eCommerce success. Until then learn to focus on these first
five basic steps of eCommerce development, and you're on
your way to -- selling online in record time!
ABOUT THE AUTHOR:
Kamau Austin helps businesses
develop search engine friendly sites as sales tools
to build their business. He is publisher or
and the author of "Always On Top" How to get the
highest search engine ranking for your website --
every time! Pick up his book at
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