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Have you ever gone into a store and wasn't
able to find anyone
to help you? If you walk into some your major discount
you might see something that is of interest, but trying to
information about the product however, is almost impossible
While you might save a few bucks by purchasing from these
chains, is it worth the risk to buy something that may not
your needs? If you are frustrated with their approach to
business, it can even be worse in the online arena.
It seems that some entrepreneurs either don't know how, or
care if they are responsive to their customers needs. Well
folks, I got news. I'm the customer, and if you want me to
from you, you had better give me the courtesy and attention
needed to get my business.
Click Here to Start.
But many times you can either eliminate the need to
reduce it significantly by trying to answer questions before
they are even asked. Your web site is the perfect place to
this. People trying to make a decision to purchase from you
information on what you are selling.
This is one case where brevity is not the best approach.
ads should be brief, or they won't be read. Your web site
however is another story (no pun intended) - here is where
want to give as complete information as possible.
If you try to answer all the questions people might have up
front, two things happen. First, they are not going to send
an email which takes up your time to answer. Second, and
importantly, you are not giving them a chance to "cool off".
They are in the mood to buy now, and if they have to wait
few days to get the information they want, they may rethink
their decision and not buy.
One of the best ways is to have a FAQ (Frequently Asked
Questions) page on your web site. Here you can list customer
questions you received in the past, and your answers. If
someone has a question, the odds are others will as well,
are just not asking them - did I mention they are probably
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Do you have a guest book? If you capture nothing else,
should try to get their email address and first name. If
fill it out, have an auto-responder, which thanks them for
note. Then, add them to your mailing list. This is one of
surest ways to keep in contact with them. People will
buy months or even years later if you keep in touch.
Many people, while they are interested in your product or
service, are simply not ready to buy. There are "tight"
of the year when the finances of some are limited. Buying
school outfits at the start of the school year; recovering
an over generous holiday season; can all add to a cash
Above all, you should be patient.
Like you want to be treated properly because it is your
you are spending, and you are the customer, have the same
concern for your potential clients. It boils down to common
courtesy, and if you want my business, remember - I'm the
ABOUT THE AUTHOR:
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