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Vol. 1 issue #170 Nov 08, 2005                    
 

 

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Reality
2005 by Bob Osgoodby

Not a day goes by that I don't hear about someone lamenting
about their decision to leave corporate America and work at
home. Maybe they were laid off, decided for early retirement, or
just decided that commuting four hours, coupled with an eight
hour workday was simply too much. Possibly, they will keep
their job and work part-time at home to earn extra income. Who
knows what the reasons are, but that is not important.

They decided to start their own home business, and believed the
ads about working in their pajamas when the spirit moved them.
After a month or so they woke up to reality. They weren't
making a dime.

Where did they go wrong? Well, when they worked for someone
else, they were expected to be at work at a certain time every
day. Depending on the business, there was a certain dress code,
and they had goals to meet. Granted, these goals were usually
determined by someone else, but they were the ones who had to
meet them. 

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It is easy to work for someone else, as they are the ones
calling the shots. They actually lived under an umbrella of
discipline. Granted it was someone else's umbrella, and maybe
they didn't realize this. Possibly they did, and that was the
reason they decided to work on their own.

One of the most common problems behind the failure of a home
enterprise, is the lack of discipline. Some think they can work
when (and if) they want to, and their mailbox will "overfloweth"
with "pictures of dead presidents." Well, I got news for you!

Running your own business, whether it is a brick and mortar
establishment, or a home business, requires work. It usually
requires more effort than if you worked for someone else. You
will also have to do some things you don't enjoy. But, if you
are the chief (or only) "honcho", you had better be able to
handle all facets of your business.

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So, how do you go about working at home? First and foremost,
you have to have a regular schedule and adhere to it. This is
especially true if you expect people to contact you by phone.
If people try to call you, and don't get an answer, they quickly
move on. You have to be available during normal business hours.
If you are in an online business, this is usually from 9:00 AM
to 8:00 PM. Yes there are three time zones in the USA. If you
live on the east coast like I do, when you are getting ready to
pack it in for the day, folks on the west coast may just be
returning from lunch.

If you are not tied to a telephone, it is still important to
maintain regular hours. More importantly, you should have daily
goals. If you meet those goals, the rest of the day is yours.
But many people always think there is tomorrow.

For far too many, tomorrow never comes, and things that should
have been done aren't. Maybe when the kids are at school will
work for you, or possibly late at night. You might even have to
pass up on your favorite "soap opera". Don't deal with hours,
you're not being paid by the hour - deal with goal oriented
results.

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Working in your pajamas sounds great, and many of the offers you
may hear state that you can. If I get an idea in the wee hours,
I may hop on the computer dressed like that, but for normal
business hours that is simply a myth. Who wants to spend their
life like that?

You must have an effective work space, which is free of
distractions. You should have quiet office space in your house,
which is out-of-the-way, and off limits during your work hours.
Treat this like an office. Keep it neat. While I am not the
neatest person in the world, I do know where everything is. If
I get a call from a client, I'm not fumbling about looking for
the information I need. A filing cabinet next to your desk goes
a long way.

When you get an email, take appropriate action the same day,
then file it in a place where you can find it. Delete all
emails in you "in-basket" older than 30 days. If they're older
than 30 days, they're not worth anything anyway.

If you don't fall into the "trap", which many folks do, the
freedom you are seeking just might become a reality.

ABOUT THE AUTHOR:


Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter.
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