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The
Incredible Image, 8 Steps to Put Your Business’
Best Foot Forward
©2005 by Eric Gelb, MBA & CPA
Look into the mirror? Do you see your
image--the You that others
see?
Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market’s mind and
heart--the image you want to convey, and broadcast that
message
actively and consistently.
For example, how do you and your team treat your customers?
Is
your service somewhat like this?
** Pens & Pencils and High Finance **
Some months back, I met with my financial advisor from
Insurance Company named Pete. Pete sported a 79¢ pen and his
$4.99 solar Calculator - standard issue. Ugh.
Click Here to Start.
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Nicole's General
Info |
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Just incase you're wondering what I look like....
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86 Friends
Member since 10/1/2005 |
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Location |
Sutherlin, OR, United States |
Interests |
www.roseburgmoves.com www.realtor.com www.coldwellbanker.com www.rmls.com www.pritchettspits.com Real Estate, breeding, training, registering, LET ME HELP YOU UNDERSTAND PITBULLS, Home decor, interior design, home improvement methods, snow-boarding, s |
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Company |
Pritchett's Pit Biz |
URL |
View Pritchett's Pit Biz's web site |
Industry |
I'm the Office Manager at Coldwell Banker Northwest Properties in beautiful Roseburg, Oregon. Our office is an individually owned branch of the Coldwell Banker franchise. If you're considering relocating or just have questions, I can help you! |
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This supposed sophisticated financial
advisor expected me
to sign a million-dollar life insurance policy. Yet, he
handed
me this cheap pen. And he used a lousy $5 calculator to
make
financial projections regarding my retirement.
Did Pete consider my family’s future to be important?
Not that another calculator’s answer would be any
different
or better from the answer generated by the solar
calculator
mind you…but …
*** Perceptions Drive All. ***
> What are your customers’ perceptions about you?
> Do your tools, materials, and style match your
customers’
expectations and demeanor?
> Do your actions, marketing tools and branding efforts
Enhance your image?
Consider these eight (8) ways to shape and sharpen your
image
And help you develop your personal brand and your
business’
Incredible Image:
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
1. Decide what message you want to send your customers
and
the image you want to display.
2. Figure out what’s important to your customers and then
design or redesign your image.
3. Study how other leading organizations, including your
competitors, broadcast their message. What do they say?
4. Select the optimal way to broadcast your message and
present your image.
5. Make Sure your actions consistently and continually
Enhance your image.
6. Analyze whether any of your actions Detract from your
image and make changes.
7. Analyze whether your actions, business cards, web Site,
e-mail sig (signature) files, brochures, letters, etc., are
consistent with the image you want to broadcast.
8. Make sure your marketing programs are consistent from
start to finish—Internally and Externally--and consistent
with
all your other business activities and initiatives.
And consistent with your customers’ expectations.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
Truth IS stranger than fiction. So remember, every
marketing
and promotion activity, every effort, etc. can make a
difference.
Even a small yet novel approach, special trait, or standout
quality
will help you create your own distinctive brand and enhance
Your
Incredible Image, which in turn will set you ablaze in your
marketplace.
Then you'll truly multiply your business fivefold, tenfold
or more.
ABOUT THE AUTHOR:
Eric Gelb, MBA & CPA, is a copywriter and brand
management
expert. He edits the original Publishing Gold e-zine.
For more information, visit
http://www.PublishingGold.com
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