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Nothing for
Nothing
©2005 by Jo McNamara
One of the best things about writing
articles is connecting with
people. Sometimes Internet marketing can seem like an
impersonal, sterile world.
People will write me asking for advice. The main thing they
want to know is how to be "successful" in Net marketing.
One thing that strikes me about the people who write me is
that very few want to spend the money or invest the time
necessary to be "successful." They seem to want instant
riches
without having to spend a dime or invest a few hours each
day.
The other impression I get is that people don't seem to want
to
educate themselves about online marketing. They want the
answers for making money handed to them on a platter
without having to actually do or learn anything.
I want to share with you correspondence between myself and
one person who contacted me. He requested some
information on how to be "successful" in online promotion.
The
first thing I did was ask him some questions. They were:
Click Here to Start.
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Michael's General Info |
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Michael
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Adlandpro
Support
& Admin
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331 Friends
Member
since 12/1/2004 |
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Gender |
Male |
Age |
31 |
Location |
Winnipeg,
MB,
Canada |
Interests |
Rollerblading,
Guitar,
Programming,
Graphic
Design,
Video Games,
Driving,
Singing,
Coffee
Sessions,
Mobile Audio
(Recent
Interest) |
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Company |
Adlandpro,
Pressmania |
URL |
View
Adlandpro,
Pressmania's
web site |
Industry |
E-Marketing
Manager and
Customer
Support for
Adlandpro
and
Pressmania,
Marketing,
Sales
Copywriting,
Web Design,
Retail
Sales. |
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- How long have you been in Internet
marketing?
- What are you promoting?
- Are you promoting affiliate programs? If so, how many?
- Or...are you promoting your own product?
- What methods do you use to advertise (FFA's,
classified ads,
ezine ads, etc)?
- What learning tools do you use (ezines, informational
websites, membership programs, etc)?
- How many hours a day are you able to devote to Net
marketing?
- Why ARE you in Net marketing?
- What are your goals..what do you want from this?
- Is this a passion or a means to an end?
To this person's credit, he did answer all of my
questions. 99%
of the time, people don't bother and I never hear from
them
again.
At the end, he said, "Okay, I have answered your
questions.now answer mine." That struck me as a bit
abrupt.
But I know from my own experience that when we type we
can
be thinking one thing and it can come out much different
than
we intended. So I gave him benefit of the doubt. I
answered
his questions.
He then asked me if I would take the time to critique
his
website. Which I did.
It was a replicated website which meant it was for an
affiliate
program. These were what I saw as weaknesses in the
website:
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
- The salesletter was confusing. I had no clear idea how
this
program would benefit me.
- There were no testimonials.
- There was no written guarantee.
- There was no contact address or phone number.
But the worse thing about this website is this person was
using
a HotMail account as his email address! I told him that most
people would not take this program seriously because he was
using a "throw away" email address.
In response, he wrote:
- He could change the email account when he found a better
option, but that he didn't see that as an immediate problem.
- That most of the marketing for this program was done
offline.
The website was for people outside of Australia. That within
Australia, more details were given. (Then why market outside
of the country if you're not going to give people complete
details?)
- That there were testimonials on the Members Only
Discussion Board (They've already bought the program. Why
do THEY need testimonials?)
- Regarding the lack of a guarantee.he said (and I quote),
"No
network marketing company EVER gives one of these." (I beg
your pardon?)
And this person wants to set up "shop" online and have it
generating money 24/7, without his direct involvement?
I came away from this experience thinking that he may have
wanted advice but he wasn't willing to listen. I also
thought he
wasn't willing to invest even a small amount of money in
order
to earn money...nothing for nothing. He was just looking for
a
sure-fire answer to quick money.
BEAT the Cold Winter of 2007 ARIZONA'S NEWEST WONDER
Kartchner Caverns State Park opened in 1999. This stunning limestone cave system is one of the top in the world. Visit Sunny Southwest this cold winter |
The latter is a feeling I often have with people who
write me.
Success is not given...Success is EARNED. If you don't have
much money, then you'll have to spend your time. If you do
have some money, then you can spend less time. But you'll
see better results if you invest both time and money. I'm
not
saying don't use free resources to advertise. Just be
realistic; it
may take you longer to reach your goals going that route.
When I started out in Internet marketing, I put aside a set
amount of money for advertising. It wasn't much; just what I
felt
I could afford at the time. I learned and continue to learn
as
much as I can about marketing. As long as I'm in online
promotion, I will be a student.
At this point, I take some of the profits I make each month
and
reinvest it into more advertising. My ad tracking tells me
what
is working and what's a waste of time and money. It's been a
slow build, but every month it gets better and better.
We will get out of Internet marketing exactly what we put
into
it; there is no "free ride." If you think there is, then you
will
get...Nothing For Nothing.
"The successful person is the individual who forms the habit
of
doing what the failing person doesn't like to do." Donald
Riggs
ABOUT THE AUTHOR:
Jo McNamara lives in Orlando, FL with 8 cats
and 1 husband.
You may receive other articles written by Jo at:
mailto:articles_jomc@sendfree.com
"I wish I’d found the Internet Marketing Success Arsenal
when I first started out...I would have saved myself countless,
wasted hours and more money than I care to think about!"
http://www.what-works-online.net
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