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Vol. 2 issue #191 May 24, 2006                    
 

 

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Make More Sales By Airing Your Dirty Laundry
2005 by Clifford Mee

There's an old saying, "Don't air your dirty laundry".

If you're selling any product or service either online or
offline this is horrible advice.

You see sooner or later, your customers are going to find
out the negative aspects of your product. Call it karma if
you like, but they will.

And when they discover it, at the very least you'll lose
credibility, generate higher refunds and lose customers for
life. At the worst your business reputation will get
entirely trashed.

This doesn't even take into account your prospects. If your
product raises objections with actual customers you can be
sure your prospects will pick up on them too.

This is not voodoo. Every point of sale has a vibe. People
pick up things unconsciously. If they get an adverse feeling
then they back out and you lose another sale.

So what's the answer?

Get Your own profile like this one at Adlandpro Community

Click Here to Start.

[Send Me A Message] [Invite Me To Be Friends]
Linda's General Info
 

Linda C.   
[view]
 339 Friends
Member since 9/22/2005
Linda Caroll
Gender Female
Age 46
Location Mississauga, Ontario, Canada
Interests Marketing, reading, writing, psychology, personal growth, sewing, crafts, natural health
   
Company LindaCaroll.com
URL View LindaCaroll.com's web site
Industry Profit consultant, entrepreneur, writer

Air your dirty laundry. In fact be proud of it!

If you point out any problems upfront then you're in
control.

Let me give you an example...

A friend of mine recently tried to sell his treasured
classic car. Unfortunately after test driving it nobody
would offer him anything near what he thought it was worth.

He came to me for advice. I asked him what were the things
he loved about the car and if it had any quirks or problems.
So he poured out his feelings about the car.

Afterwards I wrote down an advertisement for him to sell his
car. The first sentence began,"The only thing wrong with
this Classic Car is its Classic Brakes." I then went on to
describe the many virtues of owning a piece of automotive
history.

He sold the car for the full price within 24 hours of
running the new advertisement. He was amazed.

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If your product is defective in any way a customer may take
issue with, then bring it up in your sales copy early. You
can even do this in your headline, like I did.

This method kills likely objections dead. And it's these
objections which will lose you customers and sales. You'll
sell far more product if you then reframe any possible
problems as actual benefits instead.

Take a one page unattractive website for instance. Imagine
it has no graphics, bare minimum sales copy and sells an
ebook for $19.

How can this be easily reframed?

You simply point out this non-flashy website allows you to
pass on large cost savings to the customer because you don't
need to hire a copywriter or web designer. That's why the
customer can get the ebook now at $19 rather than the $39 it
would normally be.

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

You're now providing your prospects with greater value
overall and they will thank you for it with sales.

You could also point out your competitions more flashy more
expensive product. Just ask the customer what's more
important, having more benefits for less money or less
benefits for more money?

They'll quickly agree your product must be better.

This then gets them to agree they should buy your product.

You'll make many more sales airing your dirty laundry
intelligently.
 

ABOUT THE AUTHOR:

Clifford Mee is an author, internet marketer, hypnotist and
success life coach. If you want to discover little known
'battle tested' strategies to persuade more customers to
spend more money more frequently, then please visit his
main website at http://www.marketingpersuasion.com
 

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