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Testimonials
and Letters to the Editor
©2005 by Marcia Yudkin
Of all the marvelous opportunities offered
by the Internet
to get publicity without paying for it, two of the least-
used methods are writing testimonials for companies, books
and Web sites and penning letters to the editor.
Every time you're happy with a service performed for you or
a product you've purchased, instead of simply saying "Thank
you" or keeping your contentment to yourself, consider
writing a blurb expressing why you were satisfied, pleased
or ecstatic and emailing it to the company responsible. End
your message of praise, "And feel free to quote me on this,"
and very often the recipient will do exactly that. So long
as you follow two additional guidelines, when your
testimonial gets added to a well-trafficked Web site, you
can count on it generating click-throughs to your site.
Click Here to Start.
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Cheri's General Info |
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Cheri
Merz
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 431 Friends
Member
since 6/29/2005 |
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Gender |
Female |
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Age |
57 |
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Location |
Midvale,
UT,
United
States |
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Interests |
Motivation,
Success,
Finance,
Real Estate,
Affiliate
programs,
MLM,
Marketing,
Affiliate
Marketing,
Advertising,
Promotions,
Leads,
Making Money
at Home,
Home Based
Business,
Lead
Generation,
Education,
Direct
Marketing,
Network
Marketing,
WAHM,
philanthro |
| |
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Company |
Never2Late4
Success,
Success
University,
Ascend
Technologies
International
(ATI) |
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URL |
View
Never2Late4
Success,
Success
University,
Ascend
Technologies
International
(ATI)'s web
site |
|
Industry |
Finance,
debt,
success,
Ascend,
ATI,
Success
University,
motivation,
real estate,
success
training |
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First, within the body of your praise,
mention what you do
or what your company is up to. For example, "Your
whooziwhatsit performed like a dream when we used it
during
our new all-female production of 'Hamlet'" or "For
anyone
like us who helps recruit college presidents and other
educational leaders, your service couldn't be more
valuable." Second, include your site's URL when you sign
off. Use the full "http://www" format, and anyone
becoming
curious about you from your comments can easily hop over
and
visit you, even if the site using your words didn't
install
a formal hyperlink.
The same tips apply when you read a book that you liked
in
your professional field of interest. Even if you bought
it
at a real-world bookstore, you can submit comments about
the
book at amazon.com, barnesandnoble.com and elsewhere. In
your review, find occasion to state how the book was
valuable to you in your line of work, namely such and
such.
For example, "I read this book when our company,
WashWorks,
was launching our portable washing machine. It warned us
away from so many pitfalls of new product introduction
that
TravelWasher became an immediate success. Thank you!"
Add a
few more points that you appreciated in the book so this
doesn't sound like bald self-promotion.
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When you read an article about or for your industry that
hits home, do the same. Write a letter to the editor
agreeing or disagreeing with the piece or adding some
perspective the writer didn't mention. Such letters must be
timely - submitted within a week, usually, of the original
distribution of the article. They must also be concise -
100-200 words is ideal. As previously explained for
testimonials, they should also contain a substantive and
interesting reference to what you do.
|
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The cheapest on the market.
Start here.. |
Some publications select just a few letters for their
print
edition and publish more at their Web site, while others
receive so little feedback that they use just about
everything. When you're responding to an article in a high-
circulation print magazine or a Web site read by many movers
and shakers in your industry, your letter gets distribution
to recipients you might not have had access to otherwise.
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ABOUT THE AUTHOR:
Marcia Yudkin
marcia@yudkin.com is the author
of the
classic guide to comprehensive PR, "6 Steps to Free
Publicity," now for sale in an updated edition at Amazon.com
and in bookstores everywhere. She also spills the secrets
on advanced tactics for today's publicity seekers in
"Powerful, Painless Online Publicity," available from
www.yudkin.com/powerpr.htm
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